RU195442U1 - Additional point of sale - Google Patents

Abstract

The utility model relates to commercial equipment. The technical result is to increase the bearing capacity and maintain the shape of an additional point of sale. An additional point of sale is made entirely of corrugated cardboard and containing a base, in the upper part of which a horizontally placed platform is formed for placing piece goods. The base in the form of a cylinder-shaped box, open at the bottom and top, is made of a sheet blank, the edges of which are interconnected to form vertically oriented sides, having valves in the lower part that are bent perpendicular to the side walls and connected between by inserting the tongue of one valve into a slot on an adjacent valve. In the upper part, the side walls are made with valves bent relative to the corresponding side wall, located along the inner surface of this wall, and horizontal slots are made in them. The site is made by the national team and consists of two parts. The first part is made of a sheet billet, has a plan shape corresponding to the shape of the cross section of the box, and is equipped with protrusions located in the slots of the upper valves of the box around the perimeter, in the central zone of this part there is an upward oriented protrusion in the form of a fold of the central part of the sheet billet, in which vertically oriented slots are made. The second part is made of a sheet billet, has a plan shape corresponding to the shape of the cross section of the box, and is equipped with protrusions located in the slots of the upper valves of the box around the perimeter, and has protrusions located at a distance from each other in the form of folds of the sheet billet, the protrusions are cut in the direction from the fold fold from the base of the part in the upward direction, and the second part from above is laid on the first with the placement of its protrusions perpendicular to the protrusion of the first h STI and aligned slits of the first part with the second part of the dissection. 4 s.p. f-ly, 10 ill.

Description

The utility model relates to commercial equipment, in particular, to the design of an additional point of sale, which is a stand with a working platform in the upper part used to place goods for demonstration or advertising or sale, etc.

As you know, the main point of sale is ordinary shelves or stationary racks, on which all assortment positions are placed in their groups. An additional point of sale (DMP) is a freestanding shelving, duplicating goods of a certain brand. They are always located away from the main points so that they do not look like a place to store stocks.

Most often, in DMP, popular items from the store’s assortment and consumer goods are presented. The calculation on them is formed from 1-3 units of production, so that people can quickly make their choice. Additional points of sale are an effective tool for increasing sales, as allow you to increase the number of impulse purchases.

The appearance of DMP in the trading floors of large chain stores is due to an analysis of the psychology of customer behavior. As a rule, such chain stores are located on a large area. And the goods are located on shelves and racks according to the principle of association according to the type standard affiliation. The buyer moves from the entrance to the hall between the racks, passing a fairly large distance. If the buyer did not timely purchase any goods on the shelves in the entrance area of the store, and discovers this already at the cash desks, then for the most part the buyer does not return for the goods. That is what served as the basis for the formation of PDM. These are portable oversized trays or cabinets or tables or displays located remotely from the shelves with the goods that are laid out on these DMPs. And if at the cash desk the buyer recalls that he forgot to buy something, then he can find it on DMP.

Currently, a wide range of DMP is used in chain stores. These are displays of various designs made of corrugated cardboard, on the shelves of which goods are laid out. But the display is a complex structure, it is calculated on the calculation of a satisfied large quantity of goods (the same or different types) and because of this, this display is more likely to be considered as an additional showcase or rack. The buyer is used to the fact that displays are used to advertise and promote a new product. Another type of DMP is a home-made construction made up of boxes or pallets (or pallets) covered by a cardboard sheet with advertising information and on the platform where the goods are displayed (usually water, beer or Coca-Cola, etc., since the boxes or pallets have the ability to support heavy weight). But such DMPs are bulky, take up a lot of useful space, sometimes interfere with the movement of customers with carts, and, in fact, this is the same remote or additional display case. It’s hard to believe that the buyer who came to the store for Coca-Cola or beer and water forgot to buy them and therefore only remembered this at the cash register. Such DMPs are advantageous for shops, since they allow you to remove as much product as possible from the warehouse to the trading floor, but at the same time, the task of its implementation is not set for the reasons for which DMPs have actually been created.

Shelving at the cash desks of the store, on which chewing gums, glues, batteries and other small piece goods are laid out, is also considered as DMP. This is convenient for the buyer and correlates with his consumer psychology. As a rule, for no serious reason, a customer visiting a store to purchase edible products will never enter the ranks with office equipment or tools or stationery. But at the checkout there is a moment of temporary waiting for the service queue, during which the buyer has to inspect these racks. At this moment, a psychological urge arises to acquire, just in case, glue or batteries. However, it should be said that such racks at the cash desks are very uncomfortable, take up space, sometimes the goods crumble or fall out of the boxes, if by chance this rack racks inaccurately. The very design of such racks is made of metal wire, belongs to the category of stationary structures, and the position of the goods on them is unstable.

As such, DMP, created specifically for laying out piece and sometimes just small goods, such as spices, or goods that are laid out on the shelves in the trading floor in remote places that are inconvenient along the buyer’s route, or in the hall node where the buyer rarely goes, is currently not. Using a display, for example, for spices is not profitable (the display can withstand heavy loads, and spices practically do not weigh anything). For spices, a small place or table is enough. Therefore, it can often be observed that in the trading floor a small column with a cardboard tabletop is placed out of the boxes, on which a small amount is placed in a small amount, or form a small table for this purpose.

Thus, an additional point of sale is known that contains a base, in the upper part of which a horizontally placed platform is formed for placing piece goods (CN 209252244, A47F 11/00, A47F 5/00, A47F 5/16, published on 08.16.2019).

Known DMP is a cabinet with a flat work surface on the countertop. Has a rectangular shape of the countertop in plan, while the transverse size of the countertop is larger than the transverse size of the base on which this countertop is fixed. To prevent tipping in the area of the bottom of the base on the outside, a perimetric expansion was performed to increase the tipping resistance of the table. Functionally, such a DMP is a remote tray on which small pieces can be placed. But there is a serious flaw. From such a table, goods, both in bulk and in open boxes, often fall down (there are no sides on the countertop). In addition, the table is a stationary structure, does not understand. It has right angles on the table, which creates discomfort for customers and sometimes serves as the reason that the table is hurt and the goods fall to the floor.

The practice of using remote display cases such as displays shows that such displays are used not as a stationary structure, but as a means of short-term presentation of goods or short-term display of goods. After the end of the action of demonstration or advertising of goods, the need for a display disappears. And if it is collapsible or disposable, then such a property is welcome. But for this, it is necessary that this portable structure be easy to manufacture / assemble and disassemble, do not require storage space and can be disposed of. Naturally, such a design should not relate to expensive equipment.

A well-known portable table does not meet these requirements.

The practice of using remote display cases such as displays shows that such displays are used not as a stationary structure, but as a means of short-term presentation of goods or short-term display of goods. After the end of the action of demonstration or advertising of goods, the need for a display disappears. And if it is collapsible or disposable, then such a property is welcome. But for this, it is necessary that this portable structure be easy to manufacture / assemble and disassemble, do not require storage space and can be disposed of. Naturally, such a design should not relate to expensive equipment.

A well-known portable table does not meet these requirements.

An additional point of sale is also known, made of corrugated cardboard and containing a base, in the upper part of which an inclined or horizontally positioned platform for placing piece goods is formed (RU 122643, B65D 5/00, publ. 10.12.2012).

This decision was made as a prototype for the claimed object.

The disadvantage of this solution is the weak bearing capacity of the bypass tray and instability in case of flatness violation of one of the side walls of the base.

This utility model is aimed at achieving a technical result, which consists in increasing the bearing capacity and maintaining the shape of the DMP.

The specified technical result is achieved by the fact that in an additional point of sale made of corrugated cardboard and containing a base, in the upper part of which a horizontally placed platform for placing piece goods is formed, the base is a cylinder-shaped box open from the bottom and top, made of a sheet blank, the edges of which are connected with each other with the formation of vertically oriented sides, having in the lower part of the valves, bent perpendicular to the side walls, and every two of which, adjacent, are connected between by inserting the tongue of one valve into the slot on the adjacent valve, in the upper part the side walls are made with valves, bent relative to the corresponding side wall and located along the inner surface of this wall, while the slots are made in the upper valves, oriented parallel to the inflection lines of these valves relative to the side walls, the platform for placing piece goods is made by the team and consists of two parts, the first of which is made of a sheet blank, has a shape in plan corresponding to the shape of the cross section of the box, and is equipped with protrusions placed in the slots of the upper valves of the box around the perimeter, in the central zone of this part an upward oriented protrusion is made in the form of a fold of the central part of the sheet blank vertically oriented slots are made, the second part is made of a sheet blank, has a plan shape corresponding to the shape of the cross section of the box, and is equipped with protrusions around the perimeter placed in the slots of the upper valves of the box, and has spaced upwardly projecting ridges in the form of folds of a sheet blank, the dissections being made in the protrusions in the direction from the fold of the fold from the base of the part in the upper direction, and the second part from above laid on the first placing its protrusions perpendicular to the protrusion of the first part and aligning the slots of the first part with the cuts of the second part.

In this case, the base can be made in cross section in the shape of a polygon and can be equipped with reinforcing elements in the form of a rectangular shape of corrugated cardboard plates, each of which is located adjacent to the inner surface of the side wall of the base and is wound with the upper edge under the upper-located valve of this side wall.

For ease of installation, the second part of the platform for placing piece goods can be made of two parts adjacent to each other along a straight line of contact, the transverse dimension of one of which, measured perpendicular to the protrusions, is larger than the transverse dimension of the other part, measured in the same direction.

To increase the information content, the device can be equipped with a topper in the form of a corrugated cardboard plate placed adjacent to the internally located side wall valve and to the protrusions of the second part of the platform.

These features are significant and interconnected with the formation of a stable set of essential features sufficient to obtain the desired technical result.

This useful model is illustrated by a specific example of execution, which, however, is not the only possible one, but clearly demonstrates the possibility of achieving the desired technical result.

In FIG. 1 - general view of an additional point of sale;

In FIG. 2 - general view of a cylindrical base;

FIG. 3 - reinforcing plate for the base;

FIG. 4 - the first part of the platform for the base;

FIG. 5 - the first element of the prefabricated second part for the site;

FIG. 6 - the second element of the prefabricated second part for the site;

FIG. 7 - sheet blank for topper;

Fig, 8 - sheet blank for a cylindrical base;

FIG. 9 - sheet blank for the first element of the prefabricated second part of the site;

FIG. 10 - sheet blank for the second element of the prefabricated second part of the site.

According to the present invention, the design of an additional point of sale (DMP), which is made entirely of corrugated cardboard, takes up little space, has high load-bearing capacity, enables the placement of small-sized goods in specially formed open nests, has a low weight, which allows it to be transferred from place to place, including those with laid out goods, and can be classified both as disposable products and reusable products.

In the General case, the DMP 1 is made entirely of corrugated cardboard and contains a base 2 (Fig. 1 and 2), in the upper part of which a horizontally placed platform 3 (Fig. 1) is formed to accommodate piece goods.

The base 2 (Fig. 2) is a cylinder-shaped box open from the bottom and top, made of a sheet blank. In the finished state, the box occupies a vertically oriented position.

The sheet blank (Fig. 8) contains sequentially located side walls 4, each two of which, adjacent, are connected to each other through a fold line 5. At the edge of one of the extremely located side walls, a valve 6 is made, which is used for gluing to the inner or the outer surface of the side wall located on the other edge of the sheet blank. You can use staples to connect the valve 6 with the extreme wall. A box is formed by bending the side walls along the fold lines 4. In this case, as shown in FIG. 1, 2 and 8, the base is made in cross section in the shape of a polygon, that is, the sides of each side wall are located at an angle to adjacent adjacent walls. In this case, the width of the walls can be the same for all walls or different: one wall is made with a width smaller than the width of the adjacent wall with the subsequent alternation of this pattern. This performance example is one of the possible. Nothing restricts the execution of the base of a round or elliptical shape in cross section, but such a shape is less resistant to lateral loads than the base with a polygon in cross section (angular protrusions-ribs 7 are formed along the bend lines, working as stiffeners).

The vertically oriented sides have valves 8 and 9 in the lower part, which are folded perpendicular to the side walls and each two of which are adjacent, are connected between by inserting the tongue 10 of one valve into the slot 11 on the adjacent valve. After assembling all the lower valves in the area of the bottom of the base, a flat ring-shaped platform is formed, located inside the base around the perimeter of the side walls. When laying valves, one of the valves is located at its extreme parts on the surface of adjacent valves. This platform is a support of the base and an element of redistribution of the load from the weight of the goods falling on the side walls. In addition, increases the supporting ability of the base.

In the upper part, the side walls are made with valves 12, bendable relative to the corresponding side wall and located along the inner surface of this wall (as shown in Fig. 2). In the upper valves 12, slots 13 are made, oriented parallel to the inflection lines of these valves relative to the side walls. Valves 12 in a bent position reinforce the upper contour of the base, strengthen it along the perimeter, which allows you to form a fairly rigid perimeter of the top of the base. This is necessary to avoid deformation of the upper contour of the base when installing the site 3.

To increase the bearing capacity of the side walls, eliminate their deflections and maintain the flatness of these walls, reinforcing elements are used in the form of a rectangular shape of corrugated cardboard plates 14 or just cardboard. Each such plate is placed inside the base adjacent to the inner surface of the corresponding side wall of the base. When installing the plate, the top edge is placed under the upper located valve 12 of this side wall. The plates are adjacent to the side walls and abut against the surface of a flat annular platform formed by interconnected lower valves 8 and 9. The use of the plates 14 gives the effect of supporting the flatness of the side walls of the box with increasing height of the box. At low box heights, it is fashionable not to use these plates.

Platform 3 for the placement of piece goods is made by the team and consists of two or three parts, depending on the embodiment.

The first part 15 is the base for the site (Fig. 4). It is made of a sheet blank, has a plan shape corresponding to the shape of the cross section of the duct, and is equipped with protrusions 16 placed in the slots 13 of the upper valves 12 of the duct around the perimeter.

In the central zone of this part 15, an upwardly oriented protrusion 17 is made in the form of a fold of the central part of the sheet blank, in which vertically oriented slots 18 are made. These slots are made on a part of the height of the protrusion, starting from the top of the protrusion.

This protrusion 17 is obtained as follows. The sheet blank is bent along the bend line 19 (in the center of this blank), and then the edges of the workpiece are bent from the protrusion along the adjacent fold lines 20. A flat platform with a linear protrusion 17 oriented perpendicular to the surface of part 15 is obtained. After manufacture, this part is placed in the upper zone the base box by entering its protrusions 16 in the slot 13 of the box. Since the perimeter of the upper part of the box is strengthened and spatially poorly deformed, the introduction of the protrusions 16 into the slots is carried out due to the elasticity of the plate of the part 15 and the possibility of its slight deformation. After installation, the plate of the part 15 is straightened and the protrusions are securely fixed in the slots 13.

This basic first part 15 does not bend in the central part due to the presence of the protrusion 17, which is its stiffener and holds the part 15 in a flat position.

The second part can be performed in two versions.

According to the first variant, it is also made of a sheet blank, has a plan shape corresponding to the cross-sectional shape of the box, and is equipped with protrusions 21 located in the slots of the upper-mounted valves of the box along the perimeter, and has protrusions 22 located at a distance from each other in the form folds of sheet blanks. The principle of obtaining this part coincides with that for which part 15 is formed. The number of protrusions is equal to the number of slots 18 on the protrusion of the first part 15.

The protrusions 22 are cut 23 in the direction from the fold of the folds from the flat base 24 of the second part in the direction of the top.

When assembling the site 3, the second part from the top is laid on the first part 15 with the placement of its protrusions 22 perpendicular to the protrusion 17 of the first part 15 and the alignment of the slots 18 of the first part with cuts 23 of the second part. As a result, the protrusions are mutually perpendicular to the site. The principle of combining the slots is similar to that used in the assembly of lattices for boxes that divide the cavity of the box into cells (for example, boxes for bottles). Thus, the protrusions 22 are tightly fixed in the slots 18, and the flat parts of the bases of the first and second parts are stacked on each other, forming a two-layer base of the site. All protrusions serve as stiffeners and do not allow parts to deform. In this case, the protrusions on the site form cells or nests in which the goods are placed. A general view of such a pad is shown in FIG. 1.

But with such a performance of the site, there are some difficulties with the installation of the second part when laying it on the first. The fact is that after laying the first part, the upper part of the base acquires high rigidity, which does not allow deformation of the top contour. And to accommodate the second part of the site, it is necessary that this contour deforms (in order to get the protrusions 21 in the slot 13). Therefore, when assembling the DMF, the entire site is first assembled, and then they form the base, bending the side walls and simultaneously turning all the protrusions (pos. 16 and 21) into the slot 13. And only after that they connect the side walls to each other (due to gluing with valve 6) .

More technologically advanced and convenient for assembly is the embodiment shown in FIG. 5 and 6. According to this option, the second part of the platform for placing piece goods is made of two parts 25 and 26 adjacent to each other along a straight line of contact. Both parts are made as the second part described above, but in essence, these two parts can be considered as cut into parts along one of the protrusions 22 of the second part made according to the first embodiment. If both parts 25 and 26 are folded back to back along the cut line, we get a full-sized second part. With this design, the assembly of the DMP becomes convenient. First, the first part 15 of the platform is installed in the box, and then parts 25 and 26 are stacked in turn. It is essential that the transverse size of one part, for example, part 25, measured perpendicular to the protrusions 22, is larger than the transverse size of the other part 26, measured in the same direction. This is necessary in order to prevent weakening of the central zone of the site 3. The execution of the second part of the site from two parts 25 and 26 connected along a linear joint does not weaken the strength of the site compared to the first embodiment, since the mutually perpendicular arrangement of the stiffeners is maintained.

Since such a DMF, in addition to the function of the bypass tray, can also be considered as an advertising space, it can be equipped with a topper 27 in the form of a corrugated cardboard plate placed adjacent to the internally located side wall valve and to the protrusions of the second part of the platform (Fig. 1 ) The topper can be made in the form of, for example, a rectangular plate shape in the form of a single sheet. But such a plate may not have sufficient rigidity. In the framework of this utility model, it is proposed to carry out its two-layer. In FIG. 7 shows a sheet blank of such a topper. It consists of the central part 28, which is the front wall of the topper, and the side parts 30 connected along it by the fold lines 29. These side parts 30 are bent to the rear side of the central part 28 and are fastened to each other by a locking connection. The connection can also be carried out by gluing and staples.

This utility model is industrially applicable and can be manufactured using cardboard manufacturing technologies. The design of the DMF is simple, but has high spatial rigidity in terms of maintaining the external shape and high bearing capacity. At the same time, DMP belongs to the category of lightweight construction, which can be easily rearranged in the trading floor. There are no protruding parts, which eliminates the accidental grazing of the DMP by the buyer or his cart. The use of corrugated cardboard allows you to get a product of low cost, which is very important for single-use structures.

Claims (5)

1. An additional point of sale, made of corrugated cardboard and containing a base, in the upper part of which a horizontally placed platform for placing piece goods is formed, characterized in that the base is a cylinder-shaped box open from the bottom and top, made of a sheet blank, the edges of which are connected between itself with the formation of vertically oriented lateral sides having lower flaps that fold back perpendicular to the side walls, and every two of which are adjacent x, interconnected by inserting the tongue of one valve into a slot on an adjacent valve; in the upper part, the side walls are made with valves that are bent relative to the corresponding side wall and are located along the inner surface of this wall, while in the upper valves there are slots oriented parallel to the lines the inflection of these valves relative to the side walls, the platform for placing piece goods is made by the team and consists of two parts: the first of which is made of foxes of the preform, has a shape in plan corresponding to the shape of the cross section of the box, and is equipped with protrusions placed in the slots of the upper valves of the box along the perimeter, an upwardly oriented protrusion is made in the central zone of this part in the form of a fold of the central part of the sheet blank, in which vertically oriented slots are made , the second part is made of a sheet blank, has a plan shape corresponding to the shape of the cross section of the box, and is equipped with protrusions placed in slots in of superficial valves of the box, and has protrusions located at a distance from each other in the form of folds of the sheet blank, and in the protrusions, dissections are made in the direction from the fold of the fold from the base of the part in the upward direction, and the second part from above is laid on the first with the placement of its protrusions perpendicularly the protrusion of the first part and the combination of the slots of the first part with the cuts of the second part. 2. An additional point of sale according to claim 1, characterized in that the base is made in cross section in the shape of a polygon. 3. An additional point of sale according to claim 1, characterized in that it is equipped with reinforcing elements in the form of a rectangular shape of corrugated cardboard plates, each of which is located adjacent to the inner surface of the side wall of the base and is wound with the upper edge under the upper-located valve of this side wall. 4. An additional point of sale according to claim 1, characterized in that the second part of the platform for placing piece goods is made of two parts adjacent to each other along a straight line of contact, the transverse dimension of one of which, measured perpendicular to the protrusions, is larger than the transverse dimension of the other part, measured in the same direction. 5. An additional point of sale according to claim 1, characterized in that it is provided with a topper in the form of a corrugated cardboard plate placed adjacent to an internally located side wall valve and to the protrusions of the second part of the site.

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