KR20230156293A - Control method of electronic apparatus for adjusting change interval according to number of adjustments for search advertisement bids - Google Patents

Abstract

A method of controlling an electronic device that communicates with at least one web server that provides search advertisements is disclosed. This control method includes the steps of obtaining user bidding information transmitted to a web server for a search advertisement for at least one keyword, registering a target rank and amount change unit according to user input, A step of monitoring the user's current rank in real time by periodically identifying the ranking information of search advertisements; If the current rank and target rank are different, a step of adjusting the bid price per unit time based on the amount change unit; It includes requesting a search advertisement for a keyword according to the adjusted bid price.

Description

A control method of an electronic device for adjusting the change unit according to the number of adjustments to the bid price of a search advertisement { CONTROL METHOD OF ELECTRONIC APPARATUS FOR ADJUSTING CHANGE INTERVAL ACCORDING TO NUMBER OF ADJUSTMENTS FOR SEARCH ADVERTISEMENT BIDS }

The present disclosure relates to an electronic device that performs bidding on search advertisements, and more specifically, to an electronic device that automatically changes a bid price according to differences in target rankings.

As information acquisition through Internet searches has become more common, search advertisements, which provide advertisements related to search clues (e.g., search keywords, search categories, etc.) entered by users through search sites, have become active. .

A search advertisement is a search advertisement that, when a user performs a search using a search engine using a specific search clue, displays the advertiser's web page address, an advertising message (in many cases, the advertiser's web page that serves as an advertisement) at a specific location on the search results page, This is an advertising technique that allows advertising information such as images (including web links to support access to other sites) to be posted.

According to search advertising, advertisements are not provided unconditionally to an unspecified number of people, but only to users who search using search clues related to a specific advertisement, so the likelihood of using the product or service provided by the advertiser is relatively high. The advantage is that targeted advertisements are provided only to potential customers.

Meanwhile, from the perspective of advertisers who pay for search advertisements, the main concern is whether they can effectively provide their advertisements to users within a limited advertising budget. Therefore, the costs for search advertisements are determined according to the advertisers' needs. Several methods for charging have been developed.

Registered Patent Publication No. 10-1021376

The present disclosure provides an electronic device and system that performs specific operations of real-time bid price changes, such as monitoring the ranking at each unit time and changing the bid price.

The objects of the present disclosure are not limited to the purposes mentioned above, and other objects and advantages of the present disclosure that are not mentioned can be understood by the following description and will be more clearly understood by the examples of the present disclosure. Additionally, it will be readily apparent that the objects and advantages of the present disclosure can be realized by the means and combinations thereof indicated in the patent claims.

According to an embodiment of the present disclosure, a method of controlling an electronic device that communicates with at least one web server that provides search advertisements includes user bidding information transmitted to the web server for search advertisements for at least one keyword. Obtaining, registering a target ranking and amount change unit according to user input, periodically identifying ranking information of search advertisements for the keyword through the web server, and monitoring the user's current ranking in real time , when the current ranking and the target ranking are different, adjusting the bid price per unit time based on the amount change unit, requesting a search advertisement for the keyword according to the adjusted bid price to the web server. do.

In the step of adjusting the bid price per unit time, the change price may be calculated by applying the amount change unit to the difference value between the target rank and the current rank, and the calculated change price may be added to the bid price.

The control method of the electronic device may include registering a maximum bid price according to a user input, and, if the adjusted bid price is greater than or equal to the maximum bid price, requesting a search advertisement for the keyword according to the maximum bid price.

The control method of the electronic device includes the steps of identifying volatility of the periodically identified ranking information for each time zone, and changing at least one of the unit time and the amount change unit based on the identified volatility for each time zone. may include.

The control method of the electronic device includes identifying an average number of times the bid price is adjusted per unit time from a first time when the current rank is different from the target rank to a second time when the current rank is equal to the target rank, If the identified average number of times is greater than or equal to a first number of times, recommending an increase setting of the amount of change unit; if the identified average number of times is less than a second number of times less than the first number of times, recommending a setting of a decrease of the amount of change unit It may include steps.

According to an embodiment of the present disclosure, a method of controlling an electronic device that communicates with at least one web server that provides search advertisements includes registering a keyword, target rank, and amount change unit according to a user input, the web server Requesting a search advertisement for the keyword according to a daily bid price to a server, periodically identifying ranking information of search advertisements for the keyword through the web server, and monitoring the user's current ranking in real time, the current ranking and, when the target rankings are different, adjusting the bid price per unit of time based on the amount change unit, and requesting a search advertisement for the keyword according to the adjusted bid price from the web server.

In a system including an operation server and a customer terminal according to an embodiment of the present disclosure, the customer terminal registers keywords, target rankings, and amount change units according to user input by executing an application provided from the operation server. A step of requesting a search advertisement for the keyword according to a bid price to the web server, periodically identifying ranking information of search advertisements for the keyword through the web server, and monitoring the user's current ranking in real time. Step, when the current ranking and the target ranking are different, adjusting the bid per unit time based on the amount change unit, requesting a search advertisement for the keyword according to the adjusted bid to the web server. Perform control methods including: The operation server may identify whether the user of the customer terminal has paid for the application, and may transmit a control signal for deactivating the application to the customer terminal according to the identified payment status.

The control method of an electronic device according to the present disclosure automatically monitors the current ranking and performs bidding by changing the bid price step by step every unit of time, so that the user does not have to look at the bid price and current ranking each time to achieve the highest advertising efficiency relative to cost. It has the advantage of being able to provide .

In particular, the control method of an electronic device according to the present disclosure provides a specific and useful example of a user-customized automatic bidding service in that it automatically performs continuous bid price changes according to the maximum bid price and amount change unit specified by the user. .

1 is a block diagram illustrating the configuration of an electronic device that performs bidding on search advertisements provided through a web server according to an embodiment of the present disclosure;
FIG. 2A is a flowchart illustrating the operation of an electronic device that performs bidding according to an embodiment of the present disclosure;
FIG. 2B is a flowchart for explaining the operation of an electronic device that performs bidding according to an embodiment of the present disclosure;
3 is an algorithm for explaining the operation of an electronic device that adjusts a bid price based on the maximum bid price according to an embodiment of the present disclosure;
4 is a block diagram for explaining the configuration of an electronic device according to various embodiments of the present disclosure; and
Figure 5 is a block diagram for explaining the operation of a customer terminal that provides a bidding service based on management of an operation server according to an embodiment of the present disclosure.

Before explaining the present disclosure in detail, the description method of the present specification and drawings will be explained.

First, the terms used in the specification and claims are general terms selected in consideration of their functions in various embodiments of the present disclosure. However, these terms may vary depending on the intention of technicians working in the relevant technical field, legal or technical interpretation, and the emergence of new technologies. Additionally, some terms are arbitrarily selected by the applicant. These terms may be interpreted as defined in this specification, and if there is no specific term definition, they may be interpreted based on the overall content of this specification and common technical knowledge in the relevant technical field.

In addition, the same reference numbers or symbols in each drawing attached to this specification indicate parts or components that perform substantially the same function. For convenience of explanation and understanding, the same reference numerals or symbols are used in different embodiments. That is, even if all components having the same reference number are shown in multiple drawings, the multiple drawings do not represent one embodiment.

Additionally, in this specification and claims, terms including ordinal numbers such as “first”, “second”, etc. may be used to distinguish between components. These ordinal numbers are used to distinguish identical or similar components from each other, and the meaning of the term should not be interpreted limitedly due to the use of these ordinal numbers. For example, the order of use or arrangement of components combined with these ordinal numbers should not be limited by the number. If necessary, each ordinal number may be used interchangeably.

In this specification, singular expressions include plural expressions, unless the context clearly dictates otherwise. In this application, terms such as “comprise” or “consist of” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are intended to indicate the presence of one or more other It should be understood that this does not exclude in advance the presence or addition of features, numbers, steps, operations, components, parts, or combinations thereof.

In embodiments of the present disclosure, terms such as “module”, “unit”, “part”, etc. are terms to refer to components that perform at least one function or operation, and these components are either hardware or software. It may be implemented or may be implemented through a combination of hardware and software. In addition, a plurality of "modules", "units", "parts", etc. are integrated into at least one module or chip, except in cases where each needs to be implemented with individual specific hardware, and is integrated into at least one processor. It can be implemented as:

Additionally, in an embodiment of the present disclosure, when a part is connected to another part, this includes not only direct connection but also indirect connection through other media. In addition, the meaning that a part includes a certain component does not mean that other components are excluded, but that it may further include other components, unless specifically stated to the contrary.

1 is a block diagram illustrating the configuration of an electronic device that performs bidding on search advertisements provided through a web server according to an embodiment of the present disclosure.

Referring to FIG. 1, the electronic device 100 may include a memory 110, a communication unit 120, a processor 130, and the like.

The electronic device 100 may correspond to various terminal devices such as a smartphone, tablet PC, PDA, desktop PC, and laptop PC. As an example, the electronic device 100 may correspond to a terminal device of an advertiser or customer who wishes to advertise at least one company/product according to a search advertisement provided by the web server 10.

Alternatively, the electronic device 100 may correspond to a server composed of one or more computers.

The memory 110 is configured to store an operating system (OS) for controlling the overall operation of the components of the electronic device 100 and at least one instruction or data related to the components of the electronic device 100. .

The memory 110 may include non-volatile memory, such as ROM or flash memory, and may include volatile memory, such as DRAM. Additionally, the memory 110 may include a hard disk, solid state drive (SSD), etc.

The communication unit 120 may include circuits, modules, chips, etc. for communicating with at least one external device through various wired or wireless communication methods.

The communication unit 120 may be connected to external devices (ex. web server 10, operation server 200) through various networks.

Depending on the area or size, the network may be a personal area network (PAN), a local area network (LAN), or a wide area network (WAN). Depending on the openness of the network, it may be an intranet, It may be an extranet, or the Internet.

The communication unit 120 supports long-term evolution (LTE), LTE Advance (LTE-A), 5th Generation (5G) mobile communication, code division multiple access (CDMA), wideband CDMA (WCDMA), and universal mobile telecommunications system (UMTS). , WiBro (Wireless Broadband), GSM (Global System for Mobile Communications), DMA (Time Division Multiple Access), WiFi (Wi-Fi), WiFi Direct, Bluetooth, NFC (near field communication), Zigbee, etc. It can be connected to external devices.

Additionally, the communication unit 120 may be connected to external devices through a wired communication method such as Ethernet, optical network, USB (Universal Serial Bus), or Thunderbolt.

The processor 130 is configured to overall control the electronic device 100. Specifically, the processor 130 may perform operations according to various embodiments of the present disclosure by being connected to the memory 110 and executing at least one instruction stored in the memory 110.

The processor 130 may include a general-purpose processor such as a CPU, AP, or DSP (Digital Signal Processor), a graphics-specific processor such as a GPU, a VPU (Vision Processing Unit), or an artificial intelligence-specific processor such as an NPU. An artificial intelligence-specific processor may be designed with a hardware structure specialized for training or use of a specific artificial intelligence model.

The web server 10 includes at least one computer for controlling a platform or system that provides search advertisements.

A search advertisement is a search advertisement that, when a user performs a search using a search engine with specific search clues (e.g., search keywords, search categories), displays the advertiser's web page address, a one-line advertising message, and the like at a specific location on the search results page. It is a general term for advertising techniques or resulting advertisements that allow advertisement information such as image advertisements to be displayed. In particular, search advertisements mentioned in this specification are provided by search sites according to search keywords entered by users of various terminal devices. It should be understood in the broadest sense to include keyword advertisements that display advertisements related to the search keywords along with search results.

The web server 10 manages one or more web content search engines and can search for content corresponding to search keywords entered by users of various terminal devices and provide search results. For example, the web server 10 may be a server of an Internet search portal site.

In addition, the web server 10 provides various services that can be used for search, indexing, and tagging, such as map services, chat services, navigation services, Internet broadcasting services, and VR (Virtual Reality)/AR (Augmented Reality) services. It may correspond to a server that does.

The electronic device 100 may perform a bidding to advertise a user/advertiser's product/company through a search advertisement provided by the web server 10.

Specifically, the electronic device 100 may bid on a predetermined search keyword for a predetermined time (period) in order to place its search advertisement at a predetermined location on the search results page. At this time, the electronic device 100 can bid at a bid price set according to the input of a user (ex. advertiser) of the electronic device 100, and during this time, other users search with the corresponding search keyword through the web server 10. You can ensure that the advertiser's advertisement is displayed every time you perform . For example, the ranking of each advertiser may be determined according to the bid price, and the higher the ranking, the more effective the advertisement will be by having the advertisement placed in a better location on the web page (e.g. search results for keywords). there is.

In addition, the electronic device 100 according to the present disclosure can automatically select the optimal bid price within the above-described bidding method to maximize the advertiser's real-time advertising effect, which will be described in more detail with reference to the drawings below.

FIG. 2A is a flowchart illustrating the operation of an electronic device that performs bidding according to an embodiment of the present disclosure. FIG. 2A assumes a situation in which a user's bidding on a search advertisement provided through the web server 10 has already been performed and a search advertisement related to the user is already provided.

Referring to FIG. 2A, first, the electronic device 100 may obtain the user's bidding information transmitted to the web server 10 for a search advertisement for a keyword (S210).

Here, the user of the electronic device 100 may correspond to an advertiser.

Keywords correspond to keywords that are the target of search in search advertisements.

Bidding information may include various information input by the user to bid on a search advertisement for at least one keyword. For example, bidding information includes (current) bid price, keywords that are the target of search advertising, advertising time, information about the web server 10, and other various additional information related to search advertising (e.g. search advertising type, bidding method, etc. ) may include.

Bidding information transmitted to the web server 10 may be transmitted through the electronic device 100 or may be transmitted through another external electronic device of the user.

Specifically, the electronic device 100 may collect the user's (existing) bidding information through synchronization with the web server 10. At this time, the electronic device 100 may receive bidding information matching user information from the web server 10.

Additionally, the electronic device 100 may register the target rank and amount change unit according to the user input (S220).

The target ranking refers to the ranking in which the advertiser hopes to have his/her search advertisement displayed among search results or part of search results. Typically, the web server 10 controls the advertiser's advertisement with a higher rank (for the same keyword) to be displayed in a better location on the web page, and the target rank is a measure for setting the advertisement effect desired by the advertiser. .

The price change unit refers to a change unit for the electronic device 100 to automatically change the bid price every unit of time.

Additionally, the electronic device 100 may periodically identify ranking information of search advertisements for keywords through the web server 10 and monitor the user's current ranking in real time (S230).

Ranking information may include the rankings of advertisers who bid on search advertisements for the corresponding keyword. Ranking can be determined based on real-time bids, and generally, the higher the bid, the higher the ranking.

For example, the electronic device 100 periodically searches for the corresponding keyword on the web server 10, automatically recognizes each advertisement content placed in the search advertisement area, and periodically ranks each advertiser (or product). can be identified.

Alternatively, the electronic device 100 may directly receive real-time ranking information from the web server 10.

When the ranking information is identified in this way, the electronic device 100 can identify the current ranking of the advertiser corresponding to the user in real time based on the ranking information.

Here, if the current ranking of the advertiser corresponding to the user is different from the target ranking, the electronic device 100 may adjust the bid price per unit time based on the previously set amount change unit (S240).

Specifically, the electronic device 100 may calculate the change price by applying a price change unit to the difference value between the target rank and the current rank, and add the calculated change price to the bid price.

If the target rank is higher than the current rank (e.g. the target rank is 2nd and the current rank is 3rd), the change amount is a positive number and the bid may be larger. On the other hand, if the target rank is lower than the current rank (e.g. the target rank is 3rd and the current rank is 2nd), the change price may be a negative number and the bid price may be smaller.

At this time, the larger the difference between the target ranking and the current ranking, the larger the size of the change may be.

For example, the bid price (B) may be updated according to Equation 1 below.

Here, R _g is the target rank, R _c is the current rank, and cu is the amount change unit. Specifically, the change price reflecting the target rank (R _g ), current rank (R _g ), and amount change unit (cu) is added to the existing bid price (B).

When the bid price is adjusted as described above, the electronic device 100 may request a search advertisement for a keyword according to the adjusted bid price from the web server 10 (S250).

In this way, the bidding proceeds with the bid price automatically changing according to the bid price adjusted every unit of time (S230 to S250 can be repeated), so there is an advantage that the bidding can be automatically carried out according to the target ranking desired by the user.

Meanwhile, FIG. 2B is a flowchart for explaining the operation of an electronic device that performs bidding according to an embodiment of the present disclosure. FIG. 2B assumes a situation in which a user has not previously bid on a search advertisement provided through the web server 10. In this case, in addition to the target ranking and amount change unit, it is necessary to input the keyword of the search advertisement for which the user wishes to bid.

Specifically, referring to FIG. 2B, the electronic device 100 may register a keyword, target rank, and amount change unit according to a user input (S210'). Additionally, the electronic device 100 may register the time period for which it wishes to bid on a search advertisement according to user input.

As described above, when the keyword, target ranking, amount change unit, etc. are set, the electronic device 100 may request a search advertisement for the keyword from the web server based on a specific bid price (S220').

Here, the specific bid price described above may be a preset amount or an arbitrary amount, and may be automatically set by the electronic device 100 or may be set by the user as a starting bid price.

Additionally, the electronic device 100 may periodically identify ranking information of search advertisements for keywords through the web server 10 and monitor the user's current ranking in real time (S230').

When the ranking information is identified in this way, the electronic device 100 can identify the current ranking of the advertiser corresponding to the user in real time based on the ranking information.

Here, if the current ranking of the advertiser corresponding to the user is different from the target ranking, the electronic device 100 may adjust the bid price per unit time based on the previously set amount change unit (S240').

Specifically, the electronic device 100 may calculate the change price by applying a price change unit to the difference value between the target rank and the current rank, and add the calculated change price to the bid price.

If the target rank is higher than the current rank, the change amount may be a positive number and the bid may be larger. On the other hand, if the target rank is lower than the current rank, the change amount may be a negative number and the bid may be smaller.

At this time, the larger the difference between the target ranking and the current ranking, the larger the size of the change may be.

When the bid price is adjusted as described above, the electronic device 100 may request a search advertisement for a keyword according to the adjusted bid price from the web server 10 (S250').

Meanwhile, according to one embodiment, the electronic device 100 may register the maximum bid price according to user input. The maximum bid refers to the maximum possible bid for a search advertisement for the corresponding keyword.

Specifically, as a result of the bid price being adjusted every unit of time as described above, there may be a case where the bid price reaches the maximum bid price before the current ranking reaches the target ranking.

In this case, the electronic device 100 may no longer increase or adjust the bid price even if the current rank is lower than the target rank. At this time, the electronic device 100 may maintain the current bid price or readjust it by decreasing it.

In relation to this, FIG. 3 is an algorithm for explaining the operation of an electronic device that adjusts a bid price based on the maximum bid price according to an embodiment of the present disclosure.

Referring to FIG. 3, the electronic device 100 may perform synchronization with the web server 10 that provides search advertisements (S310). Specifically, the electronic device 100 may collect user bidding information for a currently running search advertisement for at least one keyword.

Then, the electronic device 100 can check the ranking of search advertisements for the corresponding keyword at regular intervals (unit of time) through the web server 10 (S320).

Then, the electronic device 100 can compare the target rank and the current rank (S330). If the target rank and the current rank are the same (S330 - Y), the electronic device 100 may wait for a certain period of time matching the unit time (S340) and then perform the rank inquiry again (S320).

On the other hand, when the target rank and the current rank are different (S330 - N), the electronic device 100 may calculate and adjust the bid price based on the difference between the target rank and the current rank and the amount change unit.

Here, if the current ranking is higher than the target ranking (S350 - N), the electronic device 100 may proceed with bidding at the calculated bid price (adjusted to decrease) (S360).

On the other hand, if the current ranking is lower than the target ranking (S350 - Y), the electronic device 100 may compare the calculated bid price (adjusted in increase) with the maximum bid price (S370).

Here, if the calculated bid price is greater than or equal to the maximum bid price, the electronic device 100 may adjust the bid price to the maximum bid price and proceed with the bidding (S380). Then, the electronic device 100 may wait for a certain period of time and then perform the ranking query again (S340, S320).

On the other hand, if the calculated bid price is less than the maximum bid price, the electronic device 100 may proceed with bidding at the calculated bid price (adjusted by increase) (S390). Then, the electronic device 100 may wait for a certain period of time and then perform the ranking query again (S340, S320).

In this way, the electronic device 100 has the effect of being able to repeatedly and automatically adjust the bid price to reach the target ranking while performing comparisons between the current ranking and the target ranking, and between the bid price and the maximum bid price, etc., in real time.

Meanwhile, as an additional embodiment, when the current rank is the same as the target rank or the current rank is lower than the target rank and the bid price reaches the maximum bid price, the electronic device 100 may perform bidding by decreasing the bid price per unit time. You can.

As a specific example, the electronic device 100 may perform a bidding process by reducing the bid price by the amount change unit per unit time (readjustment).

In this case, the electronic device 100 can identify whether the current ranking is lower than before every unit of time. Specifically, the current ranking may be monitored each time the bid price decreases per unit of time.

Here, if the current ranking is maintained, the electronic device 100 may proceed with bidding by decreasing the bid price again as the unit time elapses, and this process may be repeated.

On the other hand, if the current ranking is not maintained and is lowered, the electronic device 100 may perform bidding according to the bid price immediately before the current ranking was changed according to the above-described readjustment. In this way, when the maximum bid price is reached, the electronic device 100 according to the present disclosure can find the minimum bid price that can maintain the current ranking.

Meanwhile, the unit time, amount change unit, etc. applied to the various embodiments described above may be automatically changed and set by the electronic device 100.

In one embodiment, the electronic device 100 may periodically identify ranking information through the web server 10 and calculate the volatility of ranking information for each time period.

The time zone may include various time sections divided according to certain units (e.g. 30 minutes, one hour, two hours, weekdays/weekends, etc.).

The volatility of ranking information is related to the frequency with which advertisers located at each rank in the ranking list change or the extent of change in ranking. The greater the frequency of ranking changes and the larger the average range of ranking changes, the greater the volatility of ranking information can be calculated.

In this case, the electronic device 100 may change and set at least one of the time unit and the amount change unit based on the identified volatility. Since the volatility of ranking information can be calculated separately for each time zone, at least one of the time unit and the amount change unit can be set differently for each time zone.

For example, the greater the volatility of ranking information, the smaller the unit time may be set. Additionally, the greater the volatility of ranking information, the larger the amount change unit can be set.

As a result, for time zones in which the volatility of ranking information is large, the unit time is shortened and the calculation cycle of the electronic device 100 is shortened, resulting in a relatively large load, while for time zones in which the volatility of ranking information is small, the unit time is long and the electronic device 100 has a shorter calculation cycle. Since the operation cycle of the device 100 is also lengthened, the load can be operated relatively efficiently.

In addition, the greater the volatility of ranking information, the greater the change in value per unit time, which has the effect of being able to quickly respond to ranking changes.

Meanwhile, the electronic device 100 may change and set the amount change unit based on the number of times the bid price is adjusted until the current ranking reaches the target ranking.

In one embodiment, the electronic device 100 may identify the number of times the bid price is adjusted per unit of time from a first time when the current rank is different from the target rank to a second time when the current rank is equal to the target rank.

These counts can be recorded each time a current rank (that differs from the target rank) reaches the target rank, resulting in an average number of bid adjustments required for a current rank that differs from the target rank to reach the target rank. You can.

At this time, the electronic device 100 can update the average number of times according to a certain standard (e.g., the most recent month from the current time), and change and set the unit of amount change according to the average number of times.

At this time, if the average number of times is greater than or equal to the first number of times, the electronic device 100 may recommend setting an increase in the amount change unit. Thereafter, the amount change unit may be set to increase according to the user input accepting the recommendation. As a result, a situation in which the current ranking does not reach the target ranking can be prevented even though the bid price has been adjusted over a long period of time.

On the other hand, if the average number of times is less than the second number of times less than the first number of times, the electronic device 100 may recommend setting a decrease in the amount change unit. As a result, overbidding beyond the bid required for the target ranking is prevented.

Meanwhile, the electronic device 100 may set a decrease in the amount change unit based on the time and/or number of times the target rank and the current rank remain the same.

Specifically, while the process shown in FIG. 3 is performed and the bid price is adjusted for each unit of time, the electronic device 100 may identify the time when the target rank and the current rank remain the same.

Here, if the time for which the target rank and the current rank remain the same is identified as being equal to or longer than the threshold time, the electronic device 100 may adjust the bid price per unit time by decreasing the amount change unit.

In this case, costs can be saved by performing a reduction based on an amount smaller than the previously set amount change unit, and the possibility of finding the minimum bid price that can maintain the target ranking increases.

Meanwhile, FIG. 4 is a block diagram for explaining the configuration of an electronic device according to various embodiments of the present disclosure.

Referring to FIG. 4 , the electronic device 100 may further include a user input unit 140, an output unit 150, etc. in addition to a memory 110, a communication unit 120, and a processor 130.

The user input unit 140 is configured to receive input of various commands or information from the user. The user input unit 140 may be implemented with at least one button, touch pad, touch screen, microphone, camera, sensor, etc.

For example, the electronic device 100 may set the starting bid price, maximum bid price, amount change unit, unit time, current bid price, etc. according to the user input received through the user input unit 140. Additionally, the electronic device 100 may start/stop bidding according to user input.

The output unit 150 is configured to output various information and may include a display, a speaker, and an earphone/headphone terminal.

For example, when the bid price is changed, the electronic device 100 may display information about the changed bid price on the display. Additionally, when the current rank reaches the target rank as a result of adjusting the bid price, the electronic device 100 may display information indicating that the target rank has been reached on the display.

Meanwhile, Figure 5 is a block diagram for explaining the operation of a customer terminal that provides a bidding service based on management of an operation server according to an embodiment of the present disclosure.

The customer terminal 100' of FIG. 5 may perform the role of the electronic device 100 described above.

The operation server 200 is a server for providing bidding services according to the various embodiments described above through the customer terminal 100'.

Specifically, the operation server 200 may provide at least one application for providing a bidding service to the customer terminal 100'.

As an example, the operation server 200 may transmit payment information for purchasing the corresponding application to the customer terminal 100'. Here, on the premise that the user of the customer terminal 100' performs payment, the customer terminal 100' can download the application from the operation server 200.

In addition, the customer terminal 100' can perform the operation (bidding service) described above in FIG. 2 through the corresponding application. In this case, the load and operating costs of the operation server 200 that operates the bidding service are reduced in that the calculation process, such as monitoring the ranking in real time and changing the bid price, is performed within the customer terminal 100' itself. There is an advantage.

However, even if the operation shown in FIG. 2 is performed through the customer terminal 100', the operation server 200 may receive information (e.g. ranking information, real-time bid price) collected from the customer terminal 100'. The information may be provided to at least one terminal device of the user of the customer terminal 100'.

At this time, whether or not the application is activated on the customer terminal 100' may be periodically controlled by the operation server 200, and the application may be activated on the premise that periodic payment for the application usage fee is performed.

Specifically, the operation server 200 may identify whether the user of the customer terminal 100' makes a payment for each use cycle. If payment is not performed, the operation server 200 may transmit a control signal to deactivate the application to the customer terminal 100'.

Meanwhile, it is also possible for the operation server 200 to provide the above-described bidding service by linking with the customer terminal 100' in real time through at least one web page/application. In this case, calculation processes such as real-time ranking monitoring and bid change may be performed in the operation server 200.

Meanwhile, the various embodiments described above may be implemented by combining two or more embodiments as long as they do not conflict or contradict each other.

Meanwhile, the various embodiments described above may be implemented in a recording medium that can be read by a computer or similar device using software, hardware, or a combination thereof.

According to hardware implementation, embodiments described in this disclosure include application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), and field programmable gate arrays (FPGAs). ), processors, controllers, micro-controllers, microprocessors, and other electrical units for performing functions.

In some cases, embodiments described herein may be implemented in the processor itself. According to software implementation, embodiments such as procedures and functions described in this specification may be implemented as separate software modules. Each of the software modules described above may perform one or more functions and operations described herein.

Meanwhile, computer instructions or computer programs for performing processing operations in the electronic device 100 according to various embodiments of the present disclosure described above are non-transitory computer-readable medium. It can be saved in . Computer instructions or computer programs stored in such non-transitory computer-readable media, when executed by a processor of a specific device, cause the specific device to perform processing operations in the electronic device 100 according to the various embodiments described above.

A non-transitory computer-readable medium refers to a medium that stores data semi-permanently and can be read by a device, rather than a medium that stores data for a short period of time, such as registers, caches, and memories. Specific examples of non-transitory computer-readable media may include CD, DVD, hard disk, Blu-ray disk, USB, memory card, ROM, etc.

In the above, preferred embodiments of the present disclosure have been shown and described, but the present disclosure is not limited to the specific embodiments described above, and may be used in the technical field pertaining to the disclosure without departing from the gist of the disclosure as claimed in the claims. Of course, various modifications can be made by those skilled in the art, and these modifications should not be understood individually from the technical ideas or perspectives of the present disclosure.

10: web server 100: electronic device
100': Customer terminal 200: Operation server

Claims (1)

A method of controlling an electronic device that communicates with at least one web server providing search advertisements,
Obtaining user bidding information transmitted to the web server for a search advertisement for at least one keyword;
registering a target rank and amount change unit according to user input;
periodically identifying ranking information of search advertisements for the keyword through the web server and monitoring the user's current ranking in real time;
If the current ranking and the target ranking are different, adjusting the bid price per unit time based on the amount change unit; and
It includes; requesting a search advertisement for the keyword according to the adjusted bid price to the web server;
The step of adjusting the bid price per unit time is,
Perform a reduction setting of the amount change unit based on at least one of the time and number of times the target rank and the current rank remain the same,
The step of adjusting the bid price per unit time is,
If the time for which the target rank and the current rank remain the same is identified as being more than a threshold time, perform a reduction setting of the amount change unit,
The control method of the electronic device is,
The number of times the bid price is adjusted per unit time from a first time point when the current rank is different from the target rank to a second time point when the current rank is equal to the target rank is calculated whenever the current rank reaches the target rank. recording to identify an average number of times the bid is adjusted to bring the current ranking to the target ranking;
If the identified average number of times is greater than or equal to a first number of times, recommending an increase setting of the amount change unit; and
If the identified average number of times is less than the second number of times less than the first number of times, recommending a decrease setting of the amount of change unit.