KR20230104376A - System for interlocking open market and operating method thereof - Google Patents

Abstract

An open market linkage system and an operation method thereof are disclosed. The open market linkage system according to an embodiment of the present invention includes: a plurality of seller terminal devices which upload product information about products intended for sale; a linkage server which registers the product information uploaded from the seller terminal devices to a plurality of open markets; and a plurality of buyer terminal devices which perform online purchasing through the plurality of open markets. The linkage server, when purchase requests occur through the open markets, collects product information corresponding to the purchase requests occurring from the buyer terminal devices, notifies the seller terminal device which uploaded the products, collects user log information about each of the plurality of buyer terminal devices, extracts information desired by the plurality of seller terminal devices from the collected user log information to create buyer analysis information, and transmits the created buyer analysis information to the plurality of seller terminal devices. Therefore, sellers and marketers can perform performance evaluations and sales planning without any difficulty.

Description

Open market interlocking system and its operation method {System for interlocking open market and operating method thereof}

The present invention relates to an open market interworking system and its operating method, and more particularly, to an open market interlocking system capable of collectively managing products registered in various open markets and its operating method.

With the development of information and communication technology, the Internet has become widespread. In accordance with this trend, the traditional method of purchasing products after seeing actual products offline such as markets, markets, stores, etc. is changing to a method of purchasing products online through images such as photos.

Accordingly, sales companies that sell products or agencies that act as agents for sales have built an online virtual market called an Internet shopping mall. By using an online virtual market, sellers or agencies have the advantage of not needing a space for displaying products and not having to deal with customers directly, and customers do not have to visit offline stores, so they can save shopping time. There are benefits to being able to

Due to various advantages of the online sales system, the age group using the online virtual market is diversifying, and the online sales market is gradually growing.

Online virtual markets can be divided into general shopping malls and open markets according to their operators. A general shopping mall is a market directly operated by a seller who sells products, and an open market is a market operated by a sales agent requested by a product seller to act as a sales agent.

When a seller operates a general shopping mall, much effort is required to have buyers visit his shopping mall. Since countless general shopping malls exist online, it is not easy for small sellers or new sellers to promote their shopping malls.

For this reason, the use of an open market in which publicity is performed by a sales agent operating the open market is increasing. However, since there are various types of open markets for each sales agency, sellers register their products in several open markets in order to secure various distribution channels.

When a seller registers a product in several open markets, it takes a lot of time and effort due to product registration. In particular, since the systems used for each open market are different, it may be difficult to register a product.

In addition, when situations such as event registration, product out-of-stock, or temporary suspension of sales due to specific reasons occur, it is necessary to access various open markets one by one and directly modify the information. In this process, problems such as incorrectly uploading product information or missing important events may occur, and there is a problem in that trust from buyers may be lost.

Korean Patent Publication No. 10-2012-0035997 (published on April 17, 2012)

In order to solve the above problems, the technical problem to be achieved by the present invention is an open market interlocking system and its operation that can efficiently utilize the open market by collectively managing the open market to register products for each seller in an interlocking server. is to suggest a way.

The problems of the present invention are not limited to those mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

As a means for solving the above-described technical problem, the open market interlocking system according to an embodiment of the present invention provides a plurality of seller terminal devices for uploading product information on products to be sold, and product information uploaded from the seller terminal device. It includes an interworking server registering in a plurality of open markets, and a plurality of buyer terminal devices performing an online purchase through a plurality of open markets. Product information corresponding to the purchase request that occurs is collected and notified to the seller terminal device that uploaded the product, user log information for each of a plurality of buyer terminal devices is collected, and a plurality of seller terminal devices are collected from the collected user log information. Buyer analysis information is generated by extracting desired information from, and the generated buyer analysis information is transmitted to the plurality of seller terminal devices.

Preferably, the interlocking server may collectively transmit the product change information received from the seller terminal device to the pre-registered open market when a change of product information for the enterprise-loaded product is requested from the seller terminal device.

Also preferably, the interlocking server receives a preferred open market list from the seller terminal device, and when product information is uploaded, the product information can be registered in the open market corresponding to the open market list.

Preferably, it further includes a marketer terminal device, and the interlocking server extracts desired information from the collected log information in the marketer terminal device to generate marketing information and transmits the generated marketing information to the marketer terminal device.

Meanwhile, an operating method of an open market interlocking system according to another embodiment of the present invention includes uploading product information about a product to be sold in a seller terminal device, and uploading product information uploaded from a seller terminal device in an interlocking server. Registering in a plurality of open markets, performing online purchase of products through product information registered in the open market in the buyer's terminal device, when a purchase request occurs through the open market in the linked server, from the buyer's terminal device Collecting product information corresponding to the purchase request that occurs and notifying the seller terminal device that uploaded the product, collecting user log information for each of a plurality of buyer terminal devices in the interlocking server, in the interlocking server, collecting Extracting desired information from a plurality of seller terminal devices from one user log information to generate buyer analysis information, and transmitting the generated buyer analysis information to a plurality of seller terminal devices in an interworking server.

Preferably, the step of requesting a change in the product information for the product loaded into the company in the seller terminal device, and the step of collectively transmitting the product change information received from the seller terminal device to the pre-registered open market in the interlocking server. may further include.

Also preferably, the step of uploading the preferred open market list from the seller terminal device to the interlocking server in the seller terminal device, and in the registering step, the interlocking server transmits product information to the open market corresponding to the open market list. can register.

Also preferably, the step of generating marketing information by extracting desired information from the collected log information in the marketer terminal device in the interlocking server, and transmitting the generated marketing information to the marketer terminal device in the interlocking server may be included. there is.

According to the present invention, there is an effect of providing an open market interlocking system and an operation method thereof that enable sellers to collectively register and manage products through an interlocking server without visiting the open market one by one.

In addition, there is an effect of reducing shipping costs and unnecessary efforts by minimizing redundant delivery to the same recipient by collecting products for each buyer in the linked server and providing information without manual work by the seller.

In addition, by analyzing user log information in the interlocking server and providing information required for each seller and marketer according to the purpose, the seller and marketer can perform performance evaluation and sales plan establishment without much difficulty.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a network configuration diagram of an open market linkage system according to a preferred embodiment of the present invention;
2 is a block diagram for explaining the functions of an interworking server constituting an open market interworking system according to a preferred embodiment of the present invention;
3 is a view for explaining the concept of product registration in an open market linkage system according to a preferred embodiment of the present invention;
4 is a view for explaining the concept of collecting purchase information for each seller in the open market linkage system according to a preferred embodiment of the present invention;
5 is a flowchart for explaining a method of operating an open market linkage system according to a preferred embodiment of the present invention;
6 is a flowchart for explaining a method of processing buyer analysis information according to a preferred embodiment of the present invention, and
7 is a flowchart illustrating a method of processing marketing information according to a preferred embodiment of the present invention.

The above objects, other objects, features and advantages of the present invention will be easily understood through the following preferred embodiments in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments described herein and may be embodied in other forms. Rather, the embodiments introduced herein are provided so that the disclosed content will be thorough and complete and the spirit of the present invention will be sufficiently conveyed to those skilled in the art.

In this specification, when an element is referred to as being on another element, it means that it may be directly formed on the other element or a third element may be interposed therebetween. Also, in the drawings, the thickness of components is exaggerated for effective description of technical content.

In this specification, when terms such as first and second are used to describe components, these components should not be limited by these terms. These terms are only used to distinguish one component from another. Embodiments described and illustrated herein also include complementary embodiments thereof.

Also, when it is said that a first element (or component) operates or is executed on (ON) a second element (or component), the first element (or component) means that the second element (or component) It should be understood that it is operated or executed in an environment in which it is operated or executed, or operated or executed through direct or indirect interaction with the second element (or component).

Where an element, component, device, or system is referred to as including a component consisting of a program or software, even if not explicitly stated otherwise, that element, component, device, or system means that the program or software executes or operates. It should be understood that it includes hardware (eg, memory, CPU, etc.) or other programs or software (eg, operating system or driver required to drive hardware) required to do so.

In addition, it should be understood that, unless otherwise specified, the element (or component) may be implemented in any form of software, hardware, or both software and hardware.

In addition, terms used in this specification are for describing embodiments and are not intended to limit the present invention. In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase. The terms 'comprises' and/or 'comprising' used in the specification do not exclude the presence or addition of one or more other elements.

1 is a network configuration diagram of an open market interworking system according to a preferred embodiment of the present invention.

Referring to FIG. 1 , an open market interworking system according to a preferred embodiment of the present invention includes an interlocking server 100 , a plurality of seller terminal devices 200 , and a plurality of buyer terminal devices 300 .

The interlocking server 100 communicates with a plurality of seller terminal devices 200 and a plurality of buyer terminal devices 300 through wired and wireless networks, and provides an open market server (400) for linking with the open market. ) also communicates with

The interlocking server 100 performs an operation of receiving product information about a product to be sold by a seller from the seller terminal device 200 and re-uploading it to the open market server 400 . At this time, the seller may upload the open market list together with the product information, and the linked server 100 uploads the corresponding product information only to the open market corresponding to the open market list.

By the operation of the interlocking server 100, the seller terminal device 200 can easily register, change, and update product information through the interlocking server 100 without having to access the open market server 400.

The plurality of buyer terminal devices 300 are terminal devices used by a buyer who wants to purchase a product through an online shopping mall. A procedure for accessing an online shopping mall through the Internet, searching for a product, and purchasing the product when a desired product is available. proceed with Hereinafter, the purchaser terminal device 300 means any one of a plurality of purchaser terminal devices 300 .

The plurality of seller terminal devices 200 are terminal devices used by sellers who want to sell products through an online shopping mall, and upload product information about products to the online shopping mall. Hereinafter, the seller terminal device 200 means any one of a plurality of seller terminal devices 200 .

In general, sellers register product information in an online shopping mall (or open market) to sell their products. However, in this embodiment, the seller uploads product information to the interlocking server 100 without directly registering product information in the online shopping mall. The seller may select an open market to register his/her product among various open markets, and the linked server 100 performs a procedure of registering product information in the open market selected by the seller instead.

The seller terminal device 200 requests a change in product information by uploading the changed product information to the interlocking server 100 when product information for a product loaded into the open market is changed. Thereafter, the interlocking server 100 transmits the product change information uploaded by the seller terminal device 200 to the pre-registered open market collectively.

Since the seller terminal device 200 does not access the open market server 400, when issues such as product order, refund, cancellation, and buyer's request occur through the open market, the interlocking server 100 issues A notification is sent to the seller terminal device 200 that has occurred.

Accordingly, in the interlocking server 100, even if a buyer purchases each product from multiple open markets, if the corresponding product is from one seller, they are collected and notified to the corresponding seller. Accordingly, when there are a plurality of products for one buyer, the seller may collect them and proceed with the delivery procedure. This has the effect of reducing the shipping cost burden of the seller and the buyer, and furthermore, the effect of reducing the work of the courier company can be expected.

Although not shown, the present open market interworking system may include a marketer terminal device in addition to the interlocking server 100 , the seller terminal device 200 , and the buyer terminal device 300 . Here, the marketer terminal device is a terminal device corresponding to a marketer in charge of marketing of the present open market linked system.

The seller terminal device 200 , the buyer terminal device 300 , and the marketer terminal device may be various types of computing devices. Here, the computing device may include a smart phone, a smart watch, a smart band, a tablet computer, a notebook computer, a desktop computer, and a server. However, it is not limited thereto, and any type of computer device having a memory and a processor capable of storing and executing computer instructions may be included.

2 is a block diagram for explaining the functions of an interworking server constituting an open market interworking system according to a preferred embodiment of the present invention.

Referring to FIG. 2, the interworking server 100 according to a preferred embodiment of the present invention includes a network interface unit 110, a product information collection unit 120, an open market management unit 130, a log information collection unit 140, It includes a first information generating unit 140, a second information generating unit 160, a storage unit 170, and a control unit 180.

The network interface unit 110 supports network communication of the interworking server 100 . That is, the interlocking server 100 may transmit and receive information between the seller terminal device 200 and the buyer terminal device 300 through the network interface unit 110 .

When a purchase request occurs through an open market, the product information collection unit 120 collects product information corresponding to the purchase request generated from the buyer terminal device 300 .

The open market management unit 130 manages the open market, and can register product information uploaded by the seller terminal device 200 in the corresponding open market, and various requests generated through the open market, for example, purchase requests When it occurs, it is possible to notify the merchant terminal device 200 that will process the request that a purchase request has occurred.

The log information collection unit 140 collects user log information for each purchaser terminal device 300 . Typically, user log information is information from a user logging in and executing a command, which is very important information in a security solution and also very important information in terms of managing a website.

In general, if user log information is used, object access monitoring, account management monitoring, account logon event monitoring, privilege use monitoring, directory service access monitoring, logon event monitoring, system event monitoring, policy change monitoring, processor tracking monitoring, etc. are possible. do.

Object access monitoring can detect attempts to access specific files or directories, registry keys, specific objects, or change properties. Account management monitoring can monitor new users, addition of groups, group changes of existing users, activation and deactivation of users, account password changes, etc. Even if the user's account is locked, the corresponding event remains. Account logon event monitoring is somewhat similar to logon event monitoring, but is different in that it is created using a domain account. Permission usage monitoring is logging when permission settings are changed or tasks requiring administrator privileges are performed, and logs are left when an attacker tries to create an account or change permissions. Directory Services Access Monitoring provides an audit log of users accessing Active Directory objects for which system access control lists are specified. Logon event monitoring is similar to account logon event auditing, but it monitors events generated when a local account is accessed, and various types of events can be identified. System event monitoring leaves events for important issues of the system, such as deleting the security log when the system restarts or shuts down. Policy change monitoring logs all changes to a user's rights assignment policy, audit policy, or trust policy. In the processor trace monitoring, logs are generated when a user or application program is activated, a process is terminated, a handle is duplicated, or an indirect object access occurs.

The first information generation unit 140 extracts only the information desired by the seller terminal device 200 from the user log information collected by the log information collection unit 140 and generates buyer analysis information. The information generated by the second information generating unit 160 may include page analysis information, visitor analysis information, pure visitor analysis information, and incoming site analysis information.

Here, the page analysis information is information capable of analyzing and confirming page visits, such as page views, dwell time per page, and frequently visited pages. The visitor analysis information is information capable of confirming an analysis result related to the number of visits of the visitor, such as the number of visits, page views per number of visits, and staying time. The pure visitor analysis information is information capable of checking logs of users visiting the site in real time and checking results of real-time user analysis of the back office. Inflow site analysis information is information that can confirm the inflow path of customers visiting the site.

The second information generation unit 160 extracts only desired information from the user log information collected by the log information collection unit 140 in the marketer terminal device and generates marketing information. The information generated by the second information generation unit 160 includes information enabling detailed sales by product group, category, keyword, price range, customer group, and individual customer to be searched by day, month, period, and year; Profit rate, market share, and purchase conversion rate may be included.

The storage unit 170 stores all information necessary for the operation of the interworking server 100 . For example, the storage unit 170 stores seller subscription information about sellers registered in the interworking server 100 and buyer subscription information of a buyer who has signed up as a member, and product information uploaded by the buyer is also stored. can be saved

The controller 180 controls the overall operation of the interworking server 100 . That is, the control unit 180 includes the network interface unit 110, the product information collection unit 120, the open market management unit 130, the log information collection unit 140, the first information generation unit 140, and the second information generation unit. Signal input/output between the unit 160 and the storage unit 170 is controlled.

3 is a diagram for explaining the concept of product registration in the open market linkage system according to a preferred embodiment of the present invention.

Since the interlocking server 100 is a concept server that acts as an agent for registration and management so that the seller terminal device 200 can easily register products in the open market, the seller terminal device 200 is responsible for the product it wants to sell. Product information is uploaded to the linked server 100 .

Referring to (a), various products uploaded to the interlocking server 100 can be checked. The products exemplified in (a) may be products sold by one seller, or may be products for which each seller exists.

As illustrated in (b), various open markets exist. It is advantageous for sellers to register their products in many open markets in order to expand the distribution channels of their products.

To this end, the seller uploads product information of a product to be sold to the interlocking server 100, and the interlocking server 100 registers the product by transmitting the product information to various open markets exemplified in (b).

If the seller directly registers a product in open markets without going through the linkage server 100, accesses the many open markets exemplified in (b) one by one, registers product information related to the product, that is, an image, An operation of inputting text information about a product must be repeated several times.

4 is a diagram for explaining the concept of collecting purchase information for each seller in the open market linkage system according to a preferred embodiment of the present invention.

It is assumed that the seller's product is registered in the various open markets exemplified in (a). When an order for a product is made through each open market, the interlocking server 100 collects order information.

As illustrated in (b), the interlocking server 100 helps sellers reduce order management time by collectively managing orders for each seller.

In addition, since the interlocking server 100 collects and manages order information in bulk, sales statistics for each product can be integrated and managed, and integrated delivery is possible for the same recipient regardless of open market, which is a distribution channel.

5 is a flowchart for explaining a method of operating an open market interworking system according to a preferred embodiment of the present invention.

It is assumed that the seller terminal device 200 using the interlocking server 100 is a user who accesses the interlocking server 100 and registers as a member. In some cases, the seller terminal device 200 may pay a fee for using a service provided by the interlocking server 100 .

When registering a product in the open market, the seller terminal device 200 connects to the linkage server 100 and uploads product information along with an open market list in which product registration is desired (S500).

When product information is uploaded from the seller terminal device 200, the linked server 100 registers the product by transmitting the corresponding product information to open markets corresponding to the open market list (S510).

Open markets show registered products in a form that can be sold, and the buyer accesses the open market using the buyer's terminal device 300 to search for and order a desired product. Accordingly, when a product is ordered (S520-Y), the interlocking server 100 collects purchase information of the ordered product (S530).

The interlocking server 100 transmits purchase information to the seller terminal device 200 (S540), and the seller confirms the ordered product through the purchase information and proceeds with a delivery procedure. Thereafter, the delivery progress is uploaded to the linked server 100 so that the buyer can know (S550).

Through this process, the seller terminal device 200 can register its own products in various open markets without having to visit open markets one by one. In addition, by collecting products by seller and by buyer in the interlocking server 100, bundled delivery is possible to the same recipient without a separate operation, thereby minimizing duplicate delivery.

6 is a flowchart illustrating a method of processing buyer analysis information according to a preferred embodiment of the present invention.

The log information collecting unit 140 periodically or periodically collects user log information (S600). User log information collected by the log information collection unit 140 may be stored in the storage unit 170 .

The first information generation unit 140 extracts data corresponding to the desired information from the seller terminal device 200 using the user log information collected by the log information collection unit 140, and uses the extracted data to purchase Analysis information is generated (S610).

When the buyer analysis information is generated by the first information generator 140, the network interface unit 110 transmits the buyer analysis information to the seller terminal device 200 (S620). Here, the seller terminal device 200 receiving the buyer analysis information corresponds to the seller requesting the buyer analysis information.

Desired information for each seller terminal device 200 may be different. Therefore, buyer analysis information generated by the process described in this embodiment includes different information for each seller.

7 is a flowchart illustrating a method of processing marketing information according to a preferred embodiment of the present invention.

As mentioned in the previous embodiment, the log information collecting unit 140 periodically or periodically collects user log information (S700). User log information collected by the log information collection unit 140 may be stored in the storage unit 170 .

Thereafter, the second information generation unit 160 extracts necessary data from the user log information according to settings in the marketer terminal device, and generates marketing information using the extracted data.

When marketing information is generated by the second information generating unit 160 , the generated marketing information is transmitted to the marketer terminal device through the network interface unit 110 . The marketer can use the marketing information transmitted from the interlocking server 100 to establish a marketing plan, change a marketing strategy, and the like.

Those skilled in the art to which the present invention pertains will understand that the present invention may be embodied in other specific forms without changing its technical spirit or essential features. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. The scope of the present invention is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be construed as being included in the scope of the present invention. do.

100: interworking server 200: seller terminal device
300: buyer terminal device 400: open market server
110: network interface unit 120: product information collection unit
130: open market management unit 140: log information collection unit
150: first information generator 160: second information generator
170: storage unit 180: control unit

Claims (8)

A plurality of seller terminal devices for uploading product information on products to be sold;
an interworking server registering the product information uploaded from the seller terminal device in a plurality of open markets; and
Including; a plurality of buyer terminal devices that perform online purchases through the plurality of open markets;
The interlocking server,
When a purchase request occurs through the open market, product information corresponding to the purchase request generated from the buyer terminal device is collected and notified to the seller terminal device that uploaded the product;
User log information for each of the plurality of buyer terminal devices is collected, and buyer analysis information is generated by extracting desired information from the plurality of seller terminal devices from the collected user log information, and the generated buyer analysis information is stored in the above. An open market linkage system, characterized in that transmitted to a plurality of seller terminal devices. According to claim 1,
The interlocking server, when a change of product information for the enterprise-loaded product is requested from the seller terminal device, collectively transmits the product change information received from the seller terminal device to the pre-registered open market. Open market linked system. According to claim 1,
The interworking server receives a preferred open market list from the seller terminal device, and when the product information is uploaded, the open market interlocking system characterized in that the product information is registered in the open market corresponding to the open market list. . According to claim 1,
It further includes a marketer terminal device;
The interlocking server generates marketing information by extracting desired information from the marketer terminal device from the collected log information, and transmits the generated marketing information to the marketer terminal device. In the operating method of an open market interworking system having a plurality of seller terminal devices and an interworking server communicating with a plurality of buyer terminal devices,
Uploading product information on a product to be sold in the seller terminal device;
registering product information uploaded from the seller terminal device in a plurality of open markets in the interlocking server;
performing online purchase of products through product information registered in the open market in the buyer terminal device;
Collecting product information corresponding to the purchase request generated from the buyer terminal device and notifying the seller terminal device that uploaded the corresponding product when a purchase request occurs through the open market in the interlocking server;
Collecting user log information for each of the plurality of purchaser terminal devices in the interworking server;
In the interworking server, generating buyer analysis information by extracting desired information from the plurality of seller terminal devices from the collected user log information; and
The operation method of an open market interworking system comprising the; step of transmitting, in the interworking server, the generated buyer analysis information to the plurality of seller terminal devices. According to claim 5,
requesting, in the seller terminal device, a change in product information for a product loaded into the company; and
The operating method of the open market interworking system further comprising the step of collectively transmitting, in the interlocking server, the product change information received from the seller terminal device to the pre-registered open market. According to claim 5,
Further comprising, in the seller terminal device, uploading a preferred open market list from the seller terminal device to the interworking server;
In the registering step, the interlocking server registers the product information in an open market corresponding to the open market list. According to claim 5,
generating marketing information by extracting information desired in the marketer terminal device from the collected log information in the interworking server; and
The operation method of an open market interworking system comprising the; step of transmitting the generated marketing information to the marketer terminal device in the interlocking server.

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