KR20220014779A - Product purchase or service usage information brokerage service system using mobile communication terminal - Google Patents

Abstract

The present invention relates to a product purchase or service use information mediation service system using a mobile communication terminal, wherein information about a purchase intention of a person is publicized in a predetermined scheme, the publicized purchase intention information is delivered to a product or service provider, advertisement content about a product or service is provided from the provider to the person publicizing the purchase intention information, and, also, a predetermined compensation for the publicization of the information is provided. Through the present invention, the person publicizing the information about the purchase of the product or service can conveniently receive advertisement content corresponding to suggestions from a plurality of product or service providers as well as can receive the compensation for the publicization of the information, and, therefore, publicization can be promoted, which can lead to a contribution to the vitalization of e-commerce.

Description

Product purchase or service usage information brokerage service system using mobile communication terminal}

The present invention relates to a product purchase or service use information brokerage service system using a mobile communication terminal. , It relates to a product purchase or service use information brokerage service system including a reward that delivers this to a supplier of goods or services, and provides a certain compensation for the price of information disclosure to the information discloser.

Conventional advertising and e-commerce techniques do not have the concept of compensation and e-commerce through disclosure of self-information as disclosed in the present invention. In the conventional method of providing one's own purchase information, if the price and conditions for the goods they need are presented on a board in an open virtual space, etc., they are disclosed to a large number of people, and the suppliers 60-3 It was the way commerce took place by expressing his intention to supply him. A more advanced version of this method is the reverse auction method conducted at www.piceline.com, etc., where the purchase information is disclosed and then suppliers (60-3) competitively bid on the conditions and conclude a supply contract with the best bidder. was the way it was. One of the latest methods of conducting e-commerce in a manner that provides information on the supply of goods or services from the side of the supplier 60-3 is an auction on the Internet, such as www.ebay.com.

Techniques for analyzing consumer purchasing behavior and using it for marketing are historically long, and data mining and CRM are currently being applied, but their accuracy is not comparable to that of consumers directly disclosing their information. . Therefore, when the suppliers 60 - 3 know that a specific consumer is willing to purchase a specific product or service, they can perform various actions for target marketing to the specific consumer. In this case, the effectiveness of advertisements is incomparable because the probability of providing information about a product or service leading to the purchase or use of the product or service is extremely high. Ordinary advertisements were indiscriminately distributed to unspecified people without asking whether they would like to purchase the product or service.

In addition, when purchasing behaviors through advertisements occurred, it was not known at all about which consumers or consumers with which attributes took place, but only the sum of consumptions. In order to investigate this separately, it would have been necessary to spend a significant amount of time and money separately. Therefore, it was not possible to derive systematic, precise, and reliable analysis results on the relationship between advertisement and consumption, which resulted in the subsequent act of advertising committing the folly of repeating the absurdity and inefficiency of the previous one.

The prior art has the following disadvantages.

First, even if one's own purchase information is disclosed, there is no direct benefit to the publisher (60-1). That is, since there is no compensation for information disclosure, it was difficult to disclose information beyond simple consumption information of goods or services.

Second, when receiving the supplier's (60-3)'s intention to supply their own information, they did not receive a certain compensation from the suppliers (60-3). That is, the provider 60-3 is the publisher 60-1 even though the effect of the advertisement has already occurred to the publisher 60-1 when the intention of supply reaches the information publisher 60-1. did not receive fair compensation for the effectiveness of the advertisement.

Third, there was no device for managing compensation for the degree of exposure to advertisements and no process of measuring the reliability of one's own information disclosure and using the reliability to apply compensation for information disclosure. In other words, since there was no process of measuring the reliability of information disclosure, a compensation process corresponding to the level of information disclosure could not occur.

Fourth, when consumers' e-mail addresses are disclosed, consumers receive a considerable amount of spam mail without any charge, which is a cancerous entity that prevents the generalization of information disclosure.

Compared to existing media, Internet advertisements are similar to magazines in that they can be viewed at any time and spatially similar to TV in that they require the use of a computer. It has an advantage that cannot be compared with the media. In addition, it is possible to intensively advertise on a specific small number of people, to measure the effectiveness of advertisements relatively easily, to view advertisements and to make purchase decisions on the spot and to put them into practice. Since you can make inquiries, the most effective advertisement is possible if you can accurately find and stimulate the interest of consumers. To this end, in establishing the most effective communication and communication system between consumers and companies, a system that can expose only the information consumers want is established in order to prevent harmful effects such as indiscriminate spam mails for consumers exposed to the general public. It is necessary to create an information management system that focuses on “what interests” rather than “who” consumers are, in line with the characteristics of the Internet where anonymity is guaranteed.

In order to achieve the object of the present invention, (a) receiving information on the intention to purchase the product or use the service from the mobile communication terminal of the information publisher that discloses the intention to purchase the product or use the service through a wireless network; , (b) storing information on the intention to purchase the product or use the service together with the identifier of the information publisher; A step of delivering to a virtual space on a wired/wireless network of a provider of goods or services willing to supply, (d) receiving advertisement content related to the product or service from a virtual space on a wired/wireless network of a provider of the product or service , (e) delivering the advertisement content to the mobile communication terminal of the information publisher.

The information brokerage service system for product purchase or service use using a mobile communication terminal can receive compensation for each information it discloses when an advertisement for a product or service responds to all information it discloses, thereby enabling effective information disclosure. .

In addition, because the intention to purchase a specific product or service is known and the advertisement is delivered centered on the appropriate advertisement, it becomes a target advertisement and increases the effectiveness of advertisement, and advertisers do not waste advertisement money on useless places, resulting in a good deal-of-win effect.

The publisher 60-1 is able to receive an expensive advertisement fee from an advertiser. In addition, effective and accurate measurement of advertising effectiveness can be made, and by combining advertising with information scheduled for purchase or use, the possibility of actual purchase or use through advertising is extremely high. can

In addition, a differential compensation process can be realized by applying compensation to information disclosure and verifying the reliability of the disclosed information later. You will receive it at no cost, and this can be effectively prevented.

In addition, since the information publisher 60-1 receives a discount through advertisements, it is possible to reduce expenses, and the suppliers 60-3 of goods or services increase demand and increase sales.

1 is a hardware configuration and network system for the present invention.
2 is an information management main processing routine;
Fig. 3 is a basic process in which the information management center connects publishers and providers.
4 is a method for introducing and operating a secondary identifier.
5 is an example of a user DB and a provider DB.
6 is a supplier DB.
7 is a method of registering a provider and transmitting information.
Fig. 8 shows a method for communicating an indication of supplier's intention to supply to information publishers and mediating compensation.
9 is an e-commerce method through display of a reward amount;
10 is a case in which an e-commerce transaction related to the information management center is performed by interacting with advertisement content;
Fig. 11 is a relationship between an information management program and an information management center;
12 is a disclosure of consumer information on a market website.
13 shows consumer information disclosure through an information management center.
14 is an interlocking of consumer information disclosure and commerce on the market website.
15. Interlocking of consumer information disclosure and commerce through the information management center.

In order to achieve the object of the present invention, (a) receiving information on the intention to purchase the product or use the service from the mobile communication terminal of the information publisher that discloses the intention to purchase the product or use the service through a wireless network; , (b) storing the information on the intention to purchase the product or use the service together with the identifier of the information publisher; A step of delivering to a virtual space on a wired/wireless network of a provider of goods or services willing to supply, (d) receiving advertisement content related to the product or service from a virtual space on a wired/wireless network of a provider of the product or service In the brokerage service system for product purchase or service use information comprising the step of (e) delivering the advertisement content to the mobile communication terminal of the information publisher, any one of the steps (c) and (d) In the above, step (c) or step (d) is executed only when the supplier of the product or service agrees to the compensation policy provided by the server that brokers product purchase or service use information, and Presenting a brokerage service system for product purchase or service use information, characterized in that at least a part of the compensation provided to the server from the virtual space on the wired/wireless network of the provider of the product or service is transmitted to the mobile communication terminal of the information publisher do.

When step (a) is executed, information on the compensation policy of the information publisher, which is information about the compensation he wants to receive when he discloses his intention to purchase or use the service from the mobile communication terminal of the information publisher, is additionally added. A system that brokers product purchase or service use information characterized by further acquisition.

It is preferable that the acquisition of the information on the intention to use in the step (a) is the acquisition of a search term related to the purchase of the product or the use of the service from the mobile communication terminal.

Before step (c) is executed, it is preferable to generate a secondary identifier corresponding to the identifier of the information publisher in step (b) and execute step (c) including the secondary identifier information. .

When the step (e) is executed, it is preferable that the advertisement content further includes information on a discount coupon that can be used when the information publisher purchases the product or service.

When information on actual use of the discount coupon is obtained through a wired or wireless network, it is preferable to deliver additional compensation to the mobile communication terminal of the information publisher.

There is an information disclosure confidence level corresponding to each information publisher, and when information on actual use of the discount coupon is obtained, it is preferable to raise the information disclosure confidence level of the information publisher.

Step (c) is executed by further including information on the information disclosure confidence level of the information publisher, and more compensation is paid to the information of the information publisher whose trust level has been upgraded on the wired/wireless network of the provider of the product or service. It is preferable to ask the virtual space.

It is preferable to execute step (c) including at least any one or more of the personal information of the information publisher, information on past consumption information, and information on information disclosure confidence level.

It is preferable that a separate compensation policy according to the personal information and the information on the past consumption information be further provided.

It is preferable that a separate compensation policy according to the disclosure of information on the information disclosure confidence level is further provided.

(a) receiving information on the intention to purchase the product or use the service from the mobile communication terminal of the information publisher who discloses the intention to purchase the product or use the service through a wireless network; (b) to purchase the product or use the service; Storing information on the intention to use the service together with the identifier of the information publisher; (c) providing information on the intention to purchase the product or use the service to the supplier of the product or service willing to supply the product or service Delivered to the virtual space on the wired/wireless network of receiving advertisement content related to the product or service from the virtual space on the wired/wireless network of the provider of the product or service together with the compensation corresponding to the compensation policy from the virtual space on the wired/wireless network of the provider of It is preferable to include the step of delivering the advertisement content together with the related information to the mobile communication terminal of the information publisher.

When step (a) is executed, information on the compensation policy of the information publisher, which is information about the compensation he wants to receive when he discloses his intention to purchase or use the service from the mobile communication terminal of the information publisher, is additionally added. Further, it is preferable that the compensation policy is derived from a compensation policy database stored in the mobile communication terminal.

The identifier in step (b) is the phone number of the mobile communication terminal, and before step (c) is executed, a secondary identifier corresponding to the identifier of the information publisher in step (b) is generated, and the secondary identifier It is preferable to mediate product purchase or service use information on a wireless network, characterized in that the step (c) is executed including information.

Purchase information and non-purchase information

The information disclosed is largely divided into purchase information and non-purchase information.

Purchasing information refers to information related to consumption expenditure as any information about goods, services, or other objects of commerce. This includes the product or service itself to be purchased, the provider 60-3 of the product or service desired by the publisher 60-1, and all information on the conditions of purchase. The various conditions include payment terms, delivery status, whether it is a region-based product or service, after-sales service-related conditions, and any incidental information related to commerce for various products or services. In addition, this information may include a list of past purchase records, currently owned items, recent purchase records, and future purchase items as product or service related information according to time. Of course, the advertisement management program may be involved in the disclosure of all information. Information on a field of interest for a product or service may be classified as purchase information.

Non-purchasing information is all information other than purchase information among publicly available information, including general information such as life patterns, fields of interest, hobbies, future hopes, one's occupation, desired work, and possessions (including money). .

Disclosure of Information (60-1)

The information discloser 60-1 may be an individual (referring to a natural person), a group (a group of persons or property including an unincorporated association, foundation, or association), a corporation (corporate personality including a company under the Commercial Act), etc. . These may be represented by one ID. One individual, group, or company may have multiple IDs, and if the ID establishes a 1:1 correspondence with the individual, group, or company, the ID is ) can be

In addition, the information publisher 60-1 becomes a consumer when standing in the position of a buyer for a product or service, and becomes a supplier 60-3 when standing in the position of a supplier.

The information publisher 60 - 1 may go through a registration process with respect to the advertisement management program or the information management center 60 - 2 .

Supplier (60-3)

The provider 60-3 as the provider 60-3 of the advertisement content refers to the subject of the advertisement. As the subject of advertisements, producers of goods or services and distributors and final sellers of the goods or services may be the subjects of advertisements, and thus they become providers 60 - 3 of advertisement contents.

goods or services

A product or service refers to a product or service subject to a transaction and is not limited to a product in terms of commodity science. This concept broadly includes bonds and various rights such as gift certificates and service use rights that can be exchanged for goods or services.

Examples of information disclosure

It is explained with an example as follows.

With respect to the subject of television, various conditions such as desired performance, price range, preferred options, delivery relationship, etc. or information on the supplier (60-3) such as a brand may be added and disclosed.

In addition, information on a life pattern (disclosure of information on intellectual consumption) or one's general purchasing tendency or a life pattern reflecting the same may be provided. For example, he lives in Sillim-dong and gets a haircut every three weeks, which provides information on how this cycle is currently running. Also, there may be disclosures about areas of interest, although it has not been decided which one to buy right now, but it is said that there is a lot of interest in a specific field, currently owns some products related to that field, and is particularly interested in certain products. provide information.

For example, if you are interested in digital home appliances, information such as housing type, family situation, and income is disclosed, and you currently own a computer, laptop, digital camera, etc., the model and brand of each product, date of purchase, Information such as the current status of the product and the kind of product you would like to purchase if you buy a digital home appliance next time is provided. This information is provided to various digital home appliance companies, each of which analyzes the current situation of consumers who have disclosed the information, provides news to inform the latest trends in the field, introduces new products, and Predict the expected purchase items and provide advertisements for product introductions.

Where Information is Disclosed

Virtual space on the network for multiple publishers 60-1

Since there is a virtual space on the network in which a plurality of information publishers 60-1 collect information disclosed, the information publisher 60-1 can send the information disclosed by itself to this space. The method of sending information is as follows. First, the e-mail (text, text, Anything that contains information such as voice, video, image, etc., is represented by this term as a method of transmission over a network. Second, the information of the information publisher (60-1) collected by the website can be transferred to another collective-purpose website (equivalent to or higher than its own) with the permission of the publisher (60-1) or by e-mail arbitrarily. , or a separate website irrespective of the level, or at least the homepage of individuals, groups, or corporations, or their respective e-mail addresses). The virtual space on the network for the present multiple publishers 60-1 may be the information management center 60-2 itself or a space provided by the information management center 60-2. In this case, it is controlled by the information management center 60-2.

Virtual space on the network for a singular publisher (60-1)

* Individuals, groups, and corporations may have their own information disclosure space. This space is essentially different from the space for the multiple publishers 60-1 above in that only their own information can be disclosed. An outside entity enters this space, and public information can be viewed for a fee or free of charge, and the disclosed information can be automatically or selectively shared with a plurality of other publishers (60-1) with the permission of the information publisher (60-1). There may be a function to transmit to a virtual space on the network for This may be particularly useful, for example, in a company where a large number of goods or services are in demand. The virtual space on the network for the present singular publisher 60-1 may be the information management center 60-2 itself or a space provided by it. In this case, it is controlled by the information management center 60-2.

Terms of Information Disclosure

The information publisher 60-1 may set the conditions of information disclosure for the entire information or each individual information provided by them, and these conditions may change according to the passage of time and circumstances.

Steps in Information Disclosure

If the information of the information publisher (60-1) is multi-faceted and hierarchical, there may be stages in the disclosure of these information, and without the consent of the information publisher (60-1) or the winning hand, information beyond a certain stage may not be arbitrarily disclosed. have.

Information Management Center (60-2)

A place (including a virtual space, a program, and a computer server) that manages the information of the information publisher 60-1 is called an information management center 60-2.

Configuration of information management center 60-2 and network system (FIG. 1)

The information management center 60-2 is composed of some or all of the following processing routines, DB, processing modules, devices, and the like.

First, it is a part that interacts with the publisher (60-1). The publisher 60-1 is registered and an identifier is given, and later, when the publisher 60-1 accesses the information management center 60-2, it is authenticated, and the publisher 60-1 and In relation to this, there is a routine 60-13 for managing overall security.

Second, there is a DB processing routine 60-14 in charge of creating, deleting, updating, accessing, and processing this DB and the information contained therein, which makes the information of the publisher 60-1 DB, and the publisher There is an information DB 60-4 of the publisher 60-1 in which the overall data of (60-1) is stored.

Third, there is the information management center 60-2 and the main server 60-10 including the information management main processing routine. It manages the processing of some or all of the information management center 60-2, and has various DBs necessary for the processing process.

Fourth, there is a credit evaluation routine (60-15), which collects, parses, and processes aggregate information derived from the action of the information management center (60-2) of the publisher (60-1) and the provider (60-3). Thus, the credit evaluation process such as the reliability and trust rating of the publisher (60-1) and the supplier (60-3) is performed.

Fifth, the e-commerce management routine (60-8). The information management center 60-2 directly becomes the subject of e-commerce or exists for interworking with external e-commerce companies 60-3c and 60-12, and handles overall e-commerce related tasks.

Sixth, as the compensation process processing routine 60-5, all compensation-related processing that occurs with respect to all information managed by the information management center 60-2 takes place here.

The compensation management program 60 - 5 is essential in this routine, and an advertisement management program may be included.

Seventh, as the billing data DB 60-7, if billing or compensation is mediated by the information processing center, the billing data DB 60-7 manages. This includes managing accounts of each provider 60-3 and publisher 60-1.

Eighth, the DB access routine (60-16) is a routine for managing when an external provider (60-3) or publisher (60-1) accesses information other than self-published information.

Ninth, it is the registration, authentication, and security routine of the provider 60-3, and is a part that interacts with the provider 60-3. The supplier 60-3 is registered and an identifier is given, and later, when the supplier 60-3 accesses the information management center 60-2, it is authenticated, and in relation to the supplier 60-3, the overall There is a routine 60-13 for managing security.

Tenth, the information of the provider 60-3 is converted into DB, and the DB processing routine responsible for creation, deletion, update, access, and processing of this DB and the information contained therein, including the DB processing routine of the publisher 60-1 There is a public DB (60-4) in which the overall data is stored. This information management center 60-2 performs the following functions.

Registration of information publisher (60-1)

Registration of the information publisher 60-1 may be obtained. In order to acquire an identifier that maintains identity with itself, the information publisher 60-1 enters certain information into the information management center 60-2 according to a statutory, contractual relationship or one's own choice and acquires an identifier. can

The information publisher 60-1 may acquire a plurality of identifiers, and the information management center 60-2 manages information of the information publisher 60-1 in units of identifiers.

Maintaining anonymity and abstract origin

All personal information of the information publisher 60-1 may be disclosed or managed anonymously. In the case of disclosure, various problems occur, but may be permitted if the information publisher 60-1 desires.

The abstract source concept is that the person who has a specific identifier does not know the specific real name or actual personal information, but a 1:1 correspondence with the identifier exists realistically, and the person who has a specific identifier has an anonymous existence corresponding to the degree of "what is". say The concept of source means that some information comes from someone with some identifier. That is, when the information is disclosed anonymously, the information management center 60-2 does not disclose the real name of the information discloser 60-1, and distributes the information at the level of identity identified through the identifier.

Only the identifier is known to the outside, and various information of the supplier 60-3 coming to the identifier goes through the treatment or filtering process of the information management center 60-2 to the information publisher 60-1. can approach

secondary identifier

It will be mainly described with reference to FIG. 3 .

If identity is maintained, the information processing center assigns an identifier (primary identifier) yes another identifier (referred to as secondary identifier) (63-4), and sets this secondary identifier to the information of the information publisher (60-1) It can also be disclosed to the outside together with (63-5). At this time, the supplier 60-3 transmits information to the secondary identifier (63-6), and the information management center 60-2 transmits information to the primary identifier recognized as identical to the secondary identifier. (63-7) Expanding this concept, a plurality of identifiers can be introduced as long as the identity is recognized, and information on the primary identifier for the plurality of identifiers is managed by the information management center 60-2. The concept of multiple identifiers prevents the provider 60-3 from directly contacting the information publisher 60-1 without the information management center 60-2.

variable identifier

The secondary identifier may be changed, which is referred to as a variable identifier. Since the information disclosure of the information publisher 60-1 is done in units of identifiers, the providers 60-3 can collect behavioral information of the identifier when the method disclosed in the present invention is continuously executed, and the owner of the identifier increase the degree of understanding of In this case, the freshness of the information disclosure of the identifier decreases and the value decreases, because the suppliers 60 - 3 try to pay less for information as much as they know and understand. This is the same logic as the tendency to pay less for information to the information provider 60-3 (the publisher 60-1) the more the information consumer (advertiser) knows about a specific information mass to be. Therefore, if the secondary identifier does not change and becomes old, a record is accumulated outside the information management center 60-2 for the person who uses the secondary identifier, which increases the value of information disclosure in the name of the secondary identifier. drops, and less rewards occur.

Therefore, the need arises to frequently change the secondary identifier. However, no matter how often the secondary identifier is externally changed, the information management center 60-2 or the advertisement management program always maintains a 1:1 correspondence between the identifier and the information publisher 60-1, that is, the same. can do. That is, it acts as a different identifier externally, but always exists as the same subject internally. Reliability or trust level is identified in response to an internal entity.

Ensure anonymity and prevent spam

When the address of the e-mail address of the information publisher 60-1 is disclosed, it is common that a huge number of spam advertisement mails come.

A large amount of advertisement is prohibited so that the supplier (60-3) cannot send spam advertisement mail to a large number of unspecified consumers. Accordingly, advertisements provided must be through the website management program or administrator. For example, suppose that a list of purchase information or non-purchase information disclosed by the consumer is provided to the supplier 60 - 3 in the form of a bulletin board or directory. The supplier 60-3 can grasp the contents of the public purchase information or non-purchase information, but cannot know the exact personal information (name, address, phone number, e-mail address) of the consumer who has disclosed the information. There is no direct contact with the consumer. When the provider 60-3 provides an advertisement for the information read and grasped, the advertisement is delivered to the administrator of the website. The delivered advertisement is analyzed to see if it conforms to the public information of the consumer, and if the advertisement is irrelevant or the content is too poor, the advertisement that can be damaged in terms of time and network connection cost is filtered It is later passed on to the consumer.

Existence location and operation time of the compensation management program (60-5)

With respect to information disclosure, the compensation management program 60-5 (it may be a separate program depending on the existing situation and existing location, but shares the feature of managing the compensation. The advertisement management program is the compensation management program 60-5 ) may exist in some or all of the following places.

First, when sending their public information to the information management center 60-2 in the name of the identifier, it may exist in the terminal of the information publisher 60-1. That is, as a price for information disclosure itself, a paid or free price can be received for the information management program 60-17. In this case, the advertisement management program of the publisher 60-1 may serve as the compensation management program 60-5.

Second, the information management center 60-2 is a person who requests information of the information publisher 60-1, including the supplier 60-3 of goods or services (hereinafter referred to as 'supplier (60-3)') ), the compensation management program operates and the information management center 60-2 can receive compensation from the supplier 60-3, and this compensation is sent to the information publisher 60-1. can distribute

Third, when the supplier 60-3 sends various information and advertisements about goods or services to the virtual space (eg, the e-mail address of the publisher 60-1) corresponding to the primary identifier, the It may exist at the entrance to the virtual space of the primary identifier. (That is, if a certain reward is not provided, the e-mail address corresponding to the identifier may refuse to receive e-mails sent by the providers 60-3. .) That is, the content sent by the provider 60-3 may not be able to enter the virtual space of the primary identifier without a certain compensation. This control may be assumed by the information management center 60-2. That is, when the information management center 60-2 grants a virtual space corresponding to the primary identifier, the information management center 60-2 provides the contents of the providers 60-3 only when there is a certain reward. It is to transmit the identifier to the virtual space.) This is particularly useful when the information management center 60-2 provides this virtual space.

Fourth, when the supplier (60-3) sends various information and advertisements about goods or services to the virtual space (eg, the e-mail address of the publisher (60-1), etc.) corresponding to the secondary identifier, the It may exist at the entrance to the virtual space of the primary identifier. (That is, if a certain reward is not provided, the e-mail address corresponding to the identifier may refuse to receive e-mails sent by the providers 60-3. .) That is, the content sent by the provider 60-3 may not be able to enter the virtual space of the secondary identifier without a certain compensation. This control may be assumed by the information management center 60-2. That is, when the information management center 60-2 grants a virtual space corresponding to the secondary identifier, the information management center 60-2 provides secondary contents of the providers 60-3 only when there is a certain reward. It is to transfer the identifier to the virtual space.) This is particularly useful when the information management center 60-2 provides this virtual space.

Fifth, when the information management center 60-2 sends information or advertisements received from the provider 60-3 to the virtual space corresponding to the primary identifier, the compensation management program 60-5 may operate.

Prevention of illegal distribution of public information

The concept of the compensation management program (60-5) starts from the spirit that information to be disclosed has value in the modern age where information itself is money, and that some or all of it should be returned to the information publisher (60-1). Therefore, the existence of this program is more necessary to prevent the illegal distribution of public information. To this end, the information management program 60-17 may perform the following functions.

Distributing and distributing information by exposing only a minimum amount of information about the information discloser (60-1) or the information to be disclosed, or tagging the attribute (characteristics) of the publisher (60-1) or the information to be disclosed If you want the details of the information, all or part of the information will be opened only when a certain compensation is given for the information. That is, it divides the information into an identification part and a main body part, attaches an identification part to the body part and distributes it, and when the supplier 60-3 recognizes the identification part and sends an expression of intention of compensation to the information management center 60-2, The information management center 60-2 provides the provider 60-3 with a key for opening the body of information, and the provider 60-3 can browse the body of information using the key. there will be

If the concept of the secondary identifier is used, even if the supplier 60-3 distributes the information to a third party, since the third party cannot know the primary identifier corresponding to the secondary identifier, As the existential individuals, groups, and corporations become unknown, the value of the circulated information decreases significantly.

Directory and Search of Public Information

The information management center 60-2 systematically introduces a directory system to provide information on the product or service of the information publisher 60-1 like a search site such as www.yahoo.com. Information on the demand for services can be presented. (It may be in the information DB of the publisher (60-1)). It is also possible to specify and input a sub-directory corresponding to one's own public information, and when the information management center 60-2 receives the information of the information publisher 60-1, field, type, attribute, region, etc. It may be generated by receiving an input corresponding to the input field of the publisher 60-1. Of course, the publisher 60-1 may choose a string input method instead of a field correspondence method, and in this case, the information management center 60-2 presents the string as it is in a board method, or presents it with a tag, It can be stored by parsing the string so that the field concept is applied.

The concept of a search engine may be introduced to this, and the supplier 60-3 may find information about consumers by inputting types, conditions, regions, and the like. This is a concept corresponding to the existing search sites created on the basis of the information of the information or the information of the product or service provider 60-3. In addition, the publishers 60-1 may search for under what conditions other publishers 60-1 disclose products or services similar to themselves.

How to deliver to suppliers (60-3) and mediate compensation

Forms of existence of suppliers (60-3)

The form of existence of the suppliers 60-3 (the same concept as the consumers of information. As far as information is a medium, the above is the same and the following is the same) are as follows.

First, it is a case in which an individual, group, or corporation that supplies goods or services is themselves, and a person representing or acting on their behalf exists online. At this time, the information is delivered to the supplier 60-3 (representative and agent included, hereinafter the same) in the form of e-mail.

Second, first, it is a case in which an individual, organization, or corporation that supplies goods or services does not exist online. In this case, the information transmission method transmits information in a manner that operates in each communication means through normal communication means such as fax, telephone, and mail. In this case, a flat rate, fixed rate system, performance pay system, total amount system, etc. may be applied for compensation.

Third, it is a case in which the suppliers 60-3 form a group. The group of these providers 60-3 includes those in which individuals, groups, and corporations exist as a group while maintaining the attributes of the providers 60-3 (represented by ID as a group unit on the network). ) says This can be more usefully applied to a group of supply-related experts, a group of people with special skills, and a group of people with special attributes. That is, if there is an information publisher 60-1 who wants web-related consulting, a typical example in this case is that web consultants form a group and exist as a virtual identifier to receive orders while responding to the demands of consumers. to be. In this case, the information may be disclosed within the group of suppliers 60-3 (internal bulletin board, etc.), and compensation may be made by the military unit itself or a person who wants to establish a relationship with the disclosed information among members of the group.

*This is especially useful when the concept of community is applied. Numerous communities or newsgroups existing on the network may be good products or services, or providers 60-3 of information that publishers 60-1 need.

Fourth, the provider 60-3 may acquire information by accessing the virtual space (including the information management center 60-2) in which information is disclosed. In this case, a certain compensation may be requested for this access itself, and such compensation may be a flat rate, a fixed rate system, or a total amount system. In this case, the inventive concept discussed in the foregoing prevention of illegal distribution of public information may be applied. In other words, if you want to see more than the information that is basically disclosed, a method of more rewarding can be applied. Fifth, there is a case in which information is transmitted by restricting the supplier (60-3) to a specific supplier (60-3). In a capitalist society, since there is inherent competition in the supply process, multiple suppliers 60-3 may exist for one demand. At this time, the information management center (60-2), the information management program (60-17), or the advertisement management program sends only the publisher (60-1) to the provider (60-3) in a specific case, or , can be sent only to a range similar to that of that person, and even if the publisher (60-1) does not specify the conditions, information can be disclosed only to a certain person by its own policy or contractual relationship.

Registration and access registration of the supplier (60-3)

The supplier 60-3 may go through the registration process of the supplier 60-3 in relation to the information management center 60-2. (66-1) In this registration process, the identifier of the supplier 60-3 is acquired , basic information about the supplier 60-3, and various conditions by other contracts may exist. The supplier 60-3 can access the information management center 60-2 through the robot program in an electronic question-and-answer method.

Provider DB (60-11)

The information management center 60-2 receives the registration of the supplier 60-3 in order to effectively match the supplier 60-3 with the information of the publisher 60-1, and organizes the supplier 60-3. can be managed with Registration of the suppliers 60-3 reflects the characteristics of each supplier 60-3, and the registered data is stored in the supplier DB 60-11. (66-2) FIG. 6 is a simplified supplier DB (60-11) is an example.

First, each supplier 60-3 inputs the following information to the information management center 60-2 to form the supplier DB 60-11. (66-3)

It is various information about the goods or services that each supplier 60-3 can supply. These information include the name of the product, the model name, the maker of each product, the name of the service, the type of each detailed service (for example, the so-called service menu), and information related to the license held by the service provider. , Partially or selectively input all information about the supply of goods or services supplied by the supplier (60-3), such as price, payment conditions, discount status, AS, location of supplier (60-3), supply conditions, and expiration date do.

Second, the information management center 60-2 forms the supplier DB 60-11 based on the information received from each supplier 60-3 (66-2).

Third, the information management center 60-2 allows each supplier 60-3 to update their own supply information, and updates the supplier DB 60-11 when the update information is input. (66-4, 66-2)

The information of the publishers (60-1) is delivered to the provider (60-3)

In addition, the information of the providers 60-3 may be classified hierarchically and multi-dimensionally in a directory structure and disclosed to the information publisher 60-1 or the general public. In this case, with respect to the information of the suppliers 60 - 3 , information such as credit ratings and rankings for the suppliers 60 - 3 , other press releases, and evaluations of consumer organizations may be provided as well. When the registration of the supplier 60-3 and the hierarchical multi-faceted classification are made, the systematic delivery of information of consumers becomes possible.

This delivery process is described.

First, the information management center 60-2 extracts (66-5) information of the provider 60-3 corresponding to the public information of the publisher 60-1, and transfers this information to the provider 60-3 A matching process is performed with the computer's supply information DB (60-18) (66-6). At this time, the fulfillment of conditions such as compensation and whether the supplier 60-3 receives information is determined (66-7), and then the information is transmitted to the supplier 60-3 (66-8).

Second, when the supplier 60-3 accepts the compensation policy and accepts the information of the publisher 60-1, an information disclosure contract is established.

At this time, the information management center 60-2 can present the information of the publisher 60-1 to only one specific supplier 60-3 when the supplier 60-3 sets a special condition, and a group of The above process can be performed for all of the suppliers (60-3).

Credit rating of supplier (60-3)

When the supplier 60-3 has an identifier (including a website, individual name, organization name, and corporation name), the supplier 60-3 provides information on goods or services, or information or advertisements, 60-1) can be accumulated over time based on the identifier. That is, consumers can input evaluation information about the supply of the supplier 60-3 with a specific identifier into the information management center 60-2, and the information management center 60-2 stores the temporal accumulation of this evaluation. By referring to the results of analysis and statistical processing, it is possible to evaluate and grade the credit of each supplier (60-3). This rating may be particularly useful when the product or service is not standardized, that is, there is a large difference depending on the provider 60-3 of the product or service. That is, when the information management center 60-2 transmits public information to the supplier 60-3, it may exclude the supplier 60-3 with a low rating or credit rating, or request a higher compensation, and the information publisher When the information management center (60-2) provides a matcning service for the supplier (60-3) that finds the supplier (60-3) to the (60-1), they are excluded or the supplier exceeding a certain standard By selecting only (60-3) or presenting an evaluation or credit rating, it becomes one of the criteria when selecting the supplier (60-3) to consumers. This can be particularly usefully applied to 1:1 personal services such as tutoring.

How the Information Management Center 60-2 Becomes a Provider of Advertising 60-3

The information management center 60 - 2 may be an advertisement agent as a subject. That is, the publishers 60-1 and the information management center 60-2 play the roles of the publisher 60-1 and the provider 60-3 to each other. (The e-commerce management routine performs this task. In other words, the information management center 60-2 is not a simple pass-through device, but discovers advertisements of the suppliers 60-3 of goods or services as the subject of the contract, collects and categorizes them, and discloses them (60-) 1) to deliver advertisements. The configuration of the invention for this process is exactly the same as that in which the information management center 60-2 takes over the role of the provider 60-3. This process is particularly useful when the information management center 60 - 2 operates a shopping mall and directly becomes the subject of e-commerce.

In order to become the supplier 60-3, the following process is required.

First, it is possible to systematically select, classify, and collect information of the publishers 60-1 to form a DB, and to disclose them.

Second, it collects advertisements by passing this information to advertisers.

A method of conveying an indication of the supplier's (60-3) intention to supply to the information publishers (60-1) and mediating compensation

Types of suppliers (60-3) expressing their intention to supply

If the concept of civil law is largely applied to expressing the intention of supply of the suppliers 60-3, there are incentives for subscription and subscription.

Since the offer is to express the intention of the contract by specifying various specific conditions for the establishment of the contract, a contract with legal effect is concluded immediately when the publisher 60-1 expresses his/her intention to accept, and the inducement of the offer includes such If the conditions, etc. are not specifically indicated, and the supplier 60-3 expresses an intention to accept, the supplier 60-3's expression of consent becomes a subscription, and the supplier 60-3 again expresses an intention to accept When the indication reaches the supplier 60-3, the contract is established. Most of the advertising content is an inducement for subscription, and in the present specification, the two are not largely distinguished and expressed in terms of an intention to supply.

Specific methods for suppliers (60-3) to express their intention to supply

A detailed method for the suppliers 60-3 to express their intention to supply online is as follows.

First, it is a case of directly expressing the intention of supply to the information publisher (60-1). The information publisher 60 - 1 may be an existential individual, group, or corporation, and may be an abstract source as an anonymous entity corresponding to an identifier. At this time, if the information publisher (60-1) has a compensation management program (60-5), it can go through an electronic question and answer with the compensation management program (60-5), and after a contract for compensation is concluded, A statement of intent can be conveyed. If there is no compensation management program 60 - 5 , the intention to supply may be directly expressed to the information publisher 60 - 1 .

Second, it is a case of expressing intention to supply the identifier through the information management center 60 - 2 . That is, since the information management center 60-2 manages more than the secondary identifiers, the disclosure of information goes out in the name of these secondary identifiers, so the supplier 60-3 expresses the intention of supplying these secondary identifiers. and it is transmitted to the information management center 60-2. In addition, this process can also be viewed as an expression of intention to supply the information to the information management center 60-2 to the person corresponding to the identifier. Of course, all or part of each step of this process may include a process of mediating compensation, so that an expression of intent can be delivered only through this reward process.

A method of conveying an indication of the supplier's (60-3) intention to supply to the information publishers (60-1) and mediating compensation

One of the methods of delivering the supplier 60-3's intention to supply the information to the information publishers 60-1 and mediating compensation may go through the following process. This is well illustrated in FIG. 8 . In this process, first, the supplier 60-3 receives the information of the publisher 60-1 through the information management center 60-2 (67-1), and secondly, the supplier 60-3 Step 67-2 to prepare content for supplying content (including advertisement content) and to prepare for transmission of the previously created content Condition consultation and condition fulfillment Step 67-5 of sending an expression of intent to supply to the construction worker 60-1, and upon condition agreement with the information management center 60-2 and condition fulfillment, the information management center 60-2 After the steps 67-4, the information management center 60-2 transmits to the publisher 60-1, the fifth, the publisher 60- 1) of the provider 60-3, and the content delivery step 67-6.

A specific medium in which the suppliers 60-3 express their intention to supply

Advertisement refers to any action, including the provision of information, performed by the supplier 60-3 of goods or services to promote the purchase or use of their goods or services. The suppliers 60-3 may express their intention to supply the information to the information publishers 60-1 through the following medium.

First, it is through e-mail online. The content of the e-mail includes advertising content for the product or service itself (e-catalog, product or service introduction, voice, text, image, video, sound, and Advertisements combined with them, media or any other material to promote the use of products or services, including evaluation information on products or services evaluated by the media or various organizations, press releases, and related materials) and conditions and timing of supply , refers to any digital content delivered to the publishers (60-1) in order to express the intention of supply, including various limiting factors and contracts. That is, digital content including the advertisement content includes all information delivery methods such as text, image, video, and sound.

Second, the intention to supply can be expressed through the offline method. An expression of intention delivered in an offline manner is a method that does not use electronic communication media such as mail, courier, direct delivery, issuance, notification, etc. Any medium (voice or sound,

Paper is not a medium), evaluation information on products or services evaluated by the press or various organizations, press releases and related materials, etc. Any material to promote the trend or use of goods or services) and supply It refers to a method of delivering any product or service-related content produced to express the intention of supply, including conditions, timing, various restrictions and contracts, to the publishers (60-1).

Media-specific compensation process

Techniques for analyzing consumer purchasing behavior and using it for marketing are historically long, and data mining and CRM are currently being applied, but their accuracy is not comparable to that of consumers directly disclosing their information. . Therefore, when the suppliers 60 - 3 know that a specific consumer is willing to purchase a specific product or service, they can perform various actions for target marketing to the specific consumer. In this case, the effectiveness of advertisements is incomparable because the probability of providing information about a product or service leading to the purchase or use of the product or service is extremely high. Ordinary advertising was a method of indiscriminately spraying unspecified people without asking whether they would like to purchase the product or service, so the probability of purchase or use was extremely low, which was the culmination of inefficient behavior.

In addition, when purchasing behaviors through advertisements occurred, it was not known at all about which consumers or consumers with which attributes took place, and only the sum of consumptions was known. In order to investigate this separately, it would have been necessary to spend a significant amount of time and money separately. Therefore, it was not possible to derive systematic, precise, and reliable analysis results on the relationship between advertisement and consumption, which resulted in the subsequent act of advertising committing the folly of repeating the absurdity and inefficiency of the previous one.

Therefore, by utilizing the idea of the present invention, target advertisement is possible, and thus the effect of advertisement acting on unit information publishers 60-1 is greatly enhanced, so that advertisers can pay high advertisement fees. In particular, when the probability of information disclosure of prospective purchasers leading to a purchase and the reliability of information disclosure are high, the advertising fee for them becomes extremely high. If this advertising fee is provided to the information publishers 60-1, the information publishers 60-1 can make a profit, and the advertisers do not waste advertising money on useless places, resulting in a good trade-off.

In addition, the suppliers of goods or services (60-3) generate a certain profit in the supply. This profit includes marketing costs. In the case of a typical coffee shop, it is said that when consumption occurs, a profit of 80% or more remains compared to the cost. Therefore, if even one more person drinks coffee, the owner of the coffee shop generates a profit of sales * 0.8, and within this range, he may offer discounts or other compensation to customers for a portion of his profit.

A simple example to which the inventive idea of the present invention is applied is as follows. A person named Hong Gil-dong, who lives in Sillim 9-dong, Gwanak-gu, released information that he wants to dye his hair this Saturday afternoon, and suppose there are 10 hairdressers that provide dyeing services in Sillim 9-dong, and each of them is connected to a network. Assume that the cost of dyeing is 20,000 won, and the cost ratio is 5,000 won. If 8 out of 10 beauty salons in Sillim 9-dong advertised to Gil-dong Hong, and if Hong Gil-dong chose one of these 8 companies to dye his hair, one of them earns 15,000 won from Hong Gil-dong, so a 20% discount to Hong Gil-dong ( A discount of 4,000 won) can be provided. In addition, since the dyeing process of other companies is repetitive and there is a high possibility that Hong Gil-dong will come to his business in the future, the advertising action for Hong Gil-dong has a strong target advertising attribute. In other words, the advertising effect is much higher than advertising indiscriminately to people who are completely indifferent to dyeing, such as Lim Kkeok-jeong and Jeon Woo-chi living in Sillim 9-dong. At this time, the meaningless advertising costs spent on Lim Kkeok-jeong, Jeon Woo-chi, etc. are driven to Hong Gil-dong, and the hairdresser has nothing to lose. In other words, Hong Gil-dong has the benefit of receiving advertising costs and discounts by disclosing his/her own information, and the beauty salon also conducted target advertising, so advertising expenses were efficiently executed. You can enjoy the expected profit, and the business that actually came to your business and sold the dyeing service will enjoy a net profit of 11,000 won (20,000 (original rate) - 4,000 (discounted amount) -5,000 (cost)) through advertising, so both parties enjoy all the benefits.

Therefore, in the e-commerce process to which the idea of the present invention is applied, the compensation is largely based on the disclosure itself, the compensation related to the amount equivalent to the saved advertising cost (hereinafter referred to as the 'advertisement cost compensation amount'), and the amount saved in the discount process (hereinafter the 'discount amount') It is called this).

The online reward process

The process of online compensation can be divided into a process in which only advertising cost compensation is paid, a process in which only discounts exist, and a process in which advertisement cost compensation and discounts are combined.

Process in which only advertising cost compensation is paid

The process of paying compensation for advertising expenses is as follows. The process after the information of the information publisher (60-1) reaches the supplier (60-3) will be described in detail. becomes concatenated

First, it is a process in which the supplier 60-3 sends an advertisement of the supplier 60-3 of a product or service to the information publisher 60-1 online. In this process, if there is no compensation management program 60-5 on the side of the publisher 60-1, discount-related information such as a discount coupon that can mediate compensation through advertisements may be provided.

If you have a Compensation Management Program (60-5)

Second, there is a compensation management program (60-5) in the above process. The provider 60-3 electronically asks and answers the terms of provision including the compensation of the advertisement material with the compensation management program 60-5 of the publisher 60-1 side for its advertisement, and agrees with each other When a contract for the provision of advertisements is established, the advertisements are delivered into the virtual space of the publisher 60-1. In this process, the compensation may be monetary or non-monetary, and the compensation will be deposited into the account of the information discloser 60-1 or the account of the information discloser 60-1 under the control of the information management center 60-2. can The money may be prepaid or postpaid.

Composition and operation in case of prepayment

In the case of prepayment, the supplier (60-3) deposits the compensation into the account of the publisher (60-1) first, and when the deposited information reaches the compensation management program (60-5), the compensation management program (60-5) Advertisements are delivered to the virtual space of the publisher 60-1 by passing the advertisements of the silver provider 60-3. Since the provider 60-3 pays compensation on the premise that the publisher 60-1 sees the advertisement, the condition that the publisher 60-1 audiovisualizes the advertisement (conditions are audiovisual There may be various conditions, such as audiovisual time).) For this, the compensation amount is temporarily deposited into a third account, and information that the information publisher 60-1 has audiovised the advertisement to a certain degree of condition fulfillment must be delivered to the third party's account manager. A compensation amount related to a level that satisfies can be delivered to the publisher 60-1. If there is any remaining amount of compensation, it can be paid to the supplier (60-3) at once or collectively at the place that manages the third account. This third account can be managed by the information management center 60-2.

Conditional Compensation Support

This conditional compensation amount support is more meaningful when the user watches a number of advertisements and actually purchases or uses one of them for one product or service. Because, from the advertiser's point of view, consumption of any one advertiser's product or service among advertisements of the same type means that, firstly, the information of the information publisher 60-1 can be trusted, and secondly, the This is because, thirdly, the publisher 60-1 who has consumed the information is highly likely to consume its own goods or services that provide the same kind of goods or services in the future.

Configuration for conditional compensation

The configuration for this is as follows: A process of confirming consumption of one or more of the advertisement products or services of the single or a plurality of advertisements provided by the information publisher 60-1 is required. The following steps are required for verification. First, if the consumption of the publisher 60-1 is developed through the information management center 60-2, the information management center 60-2 determines whether the consumer's final consumption is, and confirms the consumption. can tell you in the process. Second, when the supplier 60 - 3 receives payment for goods or services, the confirmation of consumption may be informed to this process. Third, if only payment of the price occurs through the information management center 60-2, this can be confirmed in this process.

When consumption is confirmed, compensation for advertisement exposure conditional on consumption of their own goods or services or products or services of suppliers 60-3 of the same kind but not their own to the publishers 60-1 can provide This is particularly useful when the reward is deposited in a third account, and since the advertising effect is much greater by checking whether consumption is consumed, an additional reward may be provided to the publisher 60 - 1 .

In case of deferred payment

In the case of deferred payment, in the above process, confirmation of whether the advertisement is audiovisual, if consumption occurs among the senders of the advertisement, if the specific supplier (60-3) consumes its own advertisement, information on this is delivered to the supplier 60-3 and a reward is received from the supplier 60-3. In this process, the information management center 60-2 can represent the individual publisher 60-1, and when advertisements are delivered through the information management center 60-2, the information management center 60-2 may receive compensation from the providers (60-3) and deliver all or part of it to the publishers (60-1).

Cycle, unit, and time the reward is delivered

If the absolute amount of compensation for advertisements is not large, the actual compensation delivery process may occur when more than one week, one month, or a certain amount of units are accumulated. When compensation occurs through the information management center 60-2, the compensation to go to the publisher 60-1 between the two by the contract between the information management center 60-2 and the supplier 60-3 Received in the form of a bond, the information management center 60-2 may first deliver the compensation to the publisher 60-1, and then collect it from the suppliers 60-3 in the form of performance of the bond later. Alternatively, the information management center 60 - 2 may receive compensation from the providers 60 - 3 first and then deliver it to the publishers 60 - 1 later. And, even when the publisher 60-1 frame and the supplier 60-3 make a direct transaction, the reward is not delivered for each case, but may be delivered only when the reward exceeds a certain amount. .

delivery of rewards

The delivery of the above compensation may be of various types. The charging data DB (60-7) may intervene in the delivery of compensation. First, there may be a transfer in the form of a deposit in reality to the individual account of the publisher 60-1. Second, there may be a transfer in the form of depositing into an individual account under the control of the publisher 60-1. Third, there may be a method of delivering only information about this to the publishers 60-1 while being temporarily stored in a third account. Fourth, the information management center 60-2 receives the deposit, and deposits it in reality for each case, or collects them, or puts it in the account of the publisher 60-1, or the information management center 60-2 There may be a delivery method, such as putting it in an account under control and withdrawing an amount equivalent to the amount and giving a separate right.

A process where only discounts exist

The composition of the invention for a process in which only a discount exists online is as follows. The process after the information of the information publisher (60-1) reaches the supplier (60-3) will be described in detail. becomes concatenated

The existence of a discount presupposes the purchase of a good or service. The purchase or use may have a certain time interval with receiving the advertisement, and in particular, there may be an expiration date of the discount.

In general, the information on the discount can be provided by the supplier 60-3 of the product or service, but the person providing the advertisement to the publisher 60-1 or the information management center 60-2 is responsible for the discount. Information about the information may be inserted into an advertisement or made into separate content and provided to the publisher 60-1.

discount broker

The supplier 60-3 selects a discount intermediary such as a discount coupon and a discount identification number in the advertisement (including various contents, information or medium items and conditions used in the discount and discount process are inserted). can be inserted. When the publisher 60-1 expresses an intention to acquire this discount intermediary (including, for example, printing discount coupons, etc., and transplanting the discount coupons into his/her own account used in electronic commerce), discount coupons can be output as concrete tangible objects (prints, etc.) or moved to other spaces as intangible information.

As a method of entering information about the information management center 60-2 in this discount intermediary, when contents such as advertisements are supplied to the publisher 60-1 through the information management center 60-2, the information management center ( 60-2) how to insert its own information into the advertisement content of the provider 60-3, and the information on the information management center 60-2 when the providers 60-3 produce advertisement content You can create advertising content.

The latter will be described in detail as follows. First, when the payment means of the publisher 60-1 is a mobile communication means such as a mobile phone, the information about the discount intermediary is stored in the memory space built into the mobile communication means when expressing an intention to acquire it over a cable or wireless can be, and this discount intermediary can be used in the payment process using mobile communication means. That is, if information on the identifier of the payee is identified in the payment process through the mobile communication means, and if the identity of the identifier of the payee included in the discount intermediary is confirmed, the existence of the discount intermediary is determined by the output device of the mobile communication means or the payment receiving device. Only the discounted amount displayed on the user's terminal and the discount process has occurred can be paid.

Second, if the discount intermediary expresses its intention to acquire, the discount intermediary communicates with the person who sent the advertisement together with the identification information of the publisher 60-1 or the supplier 60-3 of the product or service corresponding to the advertisement. It is sent to someone you have a close relationship with (especially useful for chain stores). Later, when the publisher 60-1 purchases or uses a product or service, the identification information of the publisher 60-1 is transmitted to the payment terminal of the person who received the discount intermediary, and if the identity is recognized, the discount process starts. can happen

Third, it is a process of storing the discount intermediary in the virtual space of the publisher 60-1. When the publisher 60 - 1 purchases or uses a product or service later, the discount agent may be brought from the virtual space and used in the discount process. A plurality of the above three processes may occur simultaneously or at the same time.

The discount agent may contain information on the information management center 60-2. That is, when interacting with the discount intermediary, the purchase intention of the publisher 60 - 1 may be transmitted to the information management center 60 - 2 . That is, the information management center 60-2 can know the intention of the publisher 60-1 to conduct an e-commerce transaction with the provider 60-3.

In addition, information about the need for authentication of the information management center 60 - 2 in order to receive a discount may be inserted into the discount intermediary as one piece of information about the discount. In this case, a discount broker including authentication is required for the discount, which may be issued by the information management center 60 - 2 .

Discount Brokers and Information Management Center (60-2)

The information management center 60 - 2 may intervene in the discount process through the discount intermediary. That is, when the publisher 60 - 1 and the provider 60 - 3 are established through the information management center 60 - 2 , the information management center 60 - 2 can mediate electronic commerce again. When the publisher 60-1 purchases goods or services from the supplier 60-3 (including reservation of purchase) and conducts an e-commerce transaction on the network through a discount intermediary, the following process may occur.

First, in the course of the e-commerce transaction, the publisher 60-1 expresses his/her intention to receive a discount for the discount intermediary.

Second, the information management center 60-2 confirms the intention of the publisher 60-1, and authenticates the discount for the discount intermediary. The authentication of the discount may be confirmed by inquiring with the supplier 60-3, or within a range previously discussed with the supplier 60-3.

Third, the information management center provides an authenticated discount intermediary to the publisher 60-1. This provision is the virtual space of the publisher 60-1 on the network, transmission to the computer of the publisher 60-1, in particular the portable information communication device of the publisher 60-1, the publisher 60- 1) Sending hard copies to the computer of the card company such as the credit card used by the user, the billing terminal or computer of the supplier 60-3, or a discount coupon or gift certificate, or a discount intermediary containing an identification number It includes those that are sent in the form of a file so that the publisher 60-1 can make a hard copy and use it.

Fourth, the publisher 60-1 uses an authenticated discount intermediary for payment of a price or the like. When provided in the virtual space of the publisher 60-1, the publisher 60-1 accesses the virtual space and gets its authorized discount broker, and if provided on the user's portable computer, from this computer, the provider 60 -3) provides an authenticated discount intermediary to the provider 60-3 through transmission to the billing terminal. In the case of sending to the billing terminal or computer of the supplier (60-3), the identification of the publisher (60-1) (identification that the publisher (60-1) is the rightful owner or user of an authenticated discount intermediary) It can be used in the billing or payment process through

When the data is transmitted to a computer of a card company such as a credit card used by the publisher 60-1, the following process is performed. First, information recorded in the credit card of the publisher 60-1 through the computer or payment terminal of the provider 60-3, which is a credit card merchant, and information of the provider 60-3 (business registration number, etc.) is sent Second, the computer of the card company determines the identity ( It is determined that the publisher 60-1 is the rightful owner or user of the certified discount intermediary). In this case, the computer of the card company may inquire about the information management center 60-2 to check whether there is an authorized discount intermediary and may use it. Third, if identity is identified, information on the identity is provided to the supplier 60-3. Fourth, the normal (March 26, 2001 level) payment process is carried out with a discounted amount.

Optionally, information on the authenticated discount intermediary used for billing may be transmitted to the information management center 60-2 and used to evaluate the reliability of the publisher 60-1.

The process of advertising cost compensation and discounts together

The process of advertising cost compensation and discount together is a logical combination of the process that has only one of the above. Since both processes described above are separate and independent processes that can be processed in parallel, this process refers, in principle, to a process in which both processes independently act simultaneously or at the same time.

The special features of this course are as follows.

If an actual purchase occurs among the advertising cost compensation, special compensation may occur. That is, the disclosure of information by the publisher 60 - 1 is reliable or there is a high possibility of purchasing its own product or service, which is the supplier 60 - 3 of the same kind of product or service in the future. The problem is when there is a time difference between audiovisual and purchase for advertisements. In this case, compensation may be paid by setting the occurrence of purchase of a product or service as a condition to stop among advertisement rewards, or prepaid compensation may be recovered by setting non-occurrence of purchase as a cancellation condition. In the former case, when the purchase confirmation information is provided to the information management center (60-2) or the program that mediates the reward or the virtual space where the program is located, the reward occurs and the reward is transferred to the publisher (60-1) ) is passed on to In the latter case, if there is no confirmation of purchase within a certain period of time, the reward that has already been delivered is returned to the person who provided the reward.

Vigilance

When a purchase is actually made, it is necessary to post management not only the supplier 60-3 from which the purchase occurred, but also the person who sent the advertisement of the same type as the information publisher 60-1. In other words, the supplier 60-3 where the purchase occurred needs to manage the publisher 60-1 in terms of follow-up management for the customer, and the person who sent the advertisement of the same type even though the purchase did not occur is necessary to secure the prospective customer. will arise Therefore, information about whether a purchase has occurred has value. For the former, the general compensation process presented by the present invention for delivering advertisements for follow-up management of the supplier 60-3 to the publisher 60-1 may be established. For the latter, you can inquire whether to accept the compensation as a condition to the suppliers 60-3 for information on the occurrence of purchase, and if there is acceptance of compensation, confirmation information is provided before or after payment of compensation can do. This confirmation information may include only the fact that a simple purchase has occurred, and in addition to this, information on which goods or services of which supplier 60-3 was supplied under what conditions may be partially or completely transmitted. The rewards generated in this process can be distributed to the publisher 60-1 or the person who mediates this process.

Offline reward process

The offline reward process means that the process of delivering advertisements to the publishers 60-1 takes place outside the network. When only the delivery process of advertisements is offline, advertisements (including advertisements made of paper, etc. that can be viewed without the aid of a computer, and cases where advertisements are contained in a computer-recognizable recording medium such as CD-ROM) When information on the reception of water (such as inputting information on a unique number of an advertisement) is sent to the information management center 60-2, etc., the subsequent process can be applied mutatis mutandis to each process in which compensation occurs online. This is particularly useful when advertisements are stored on a computer-readable recording medium such as a CD-ROM. Because. In this case, the unique number of the advertisement in the CD-ROM or the like may be manually input by the publisher 60-1 or automatically transmitted to the information management center 60-2 or the like by a built-in program.

autocomplete process

Automnatic completion is an item necessary to create a form or other material by automatically fetching information from a place that stores the information of the publisher (60-1) (advertising management program or information management center (60-2)) By filling in the , the publisher (60-1) listens to the manual input effort. This is particularly effective when combined with a public opinion polling process. (That is, in order to analyze a public opinion poll, various information such as personal information of a subject is required, and this information is provided by the information management center 60-2. )

* The specific process in which the present invention is made is as follows.

First, the publisher (60-1) or the information management center (60-2) collects the information for each item of the publisher (60-1) required in the process of creating a form or material to the advertisement management program or information management center (60-2) Or make a request to the information storage space of the publisher (60-1) in a third place.

Second, in the case of a request by the publisher (60-1), if the identity of the data requester and the publisher (60-1) is confirmed, it is made free of charge, and when requested by the information management center (60-2) or other third parties goes through the following process: First, when a requester makes a request to the publisher 60-1, an advertisement management program that manages the information of the publisher 60-1 or the information management center 60-2, etc. provides a certain compensation according to the degree of disclosure and the conditions of disclosure. It can be requested, and it will be disclosed only when the reward process is satisfied. According to the disclosure policy of the publisher 60 - 1 , some or all of the disclosure may be made with the consent of the publisher 60 - 1 . The disclosed information is transmitted to the requestor.

Third, the automatic input program automatically enters the transmitted information into each item.

How to derive trust and mediate rewards

Derivation of Reliability

the necessity of derivation

All information requires accuracy. Reliability in the spirit of the present invention refers to the advertisement audiovisual reliability of how many advertisements the person who disclosed purchase-related information for his/her product or service actually audio-visuals in the manner to which the idea of the present invention is applied, and the product or service of the present invention There is purchase-use reliability about how many products or services are purchased or used in a way that the idea of is applied.

From the advertiser's point of view, it is important how much and how focused on the advertisement, how many people watched the advertisement and how many people purchased their product or service.

The process of collecting information that forms trust in advertising audiovisual

When the advertisement material reaches the information publisher 60-1, the information publisher 60-1 performs a certain action on the advertisement material, such as reading it, discarding it, or responding to the advertisement material. At this time, the behavior of the information publisher (60-1) with respect to the advertisement includes whether it is audiovisual, how much time is spent on the advertisement content, the ratio of discarding without reading, the rate of responding to the advertisement, etc. Various measurement indicators may be used as indexes for measuring advertisement audiovisual reliability. The information management center 60-2 or the advertisement management program is in charge of deriving the reliability of this index information through information. When an advertisement goes to an individual space of the publisher 60-1, if there is a measurement program or an advertisement management program in this individual space, the information management center 60-2 or to be recorded, managed, measured, and evaluated by the advertising management program itself. If the advertisement management program itself does not have an evaluation function, information on the operation is sent to the information management center 60-2 and recorded. When an action of the publisher 60-1 on an advertisement occurs in a space under the control of the information management center 60-2, the information management center 60-2 records these actions by index. When this record is accumulated over time, it becomes a data DB, and when the information management center 60-2 or an advertisement management program analyzes this data DB in various indexes or index units according to a certain internal standard, various analysis data come out.

The process of collecting information that forms trust in purchasing and using

When the publisher (60-1) sees the advertisement and makes an actual purchase or use of the product or service, especially when there is a financial expenditure, that is, when there is a consumption expenditure, the relationship between information disclosure and the purchase or use rate is determined by the advertiser It becomes a very important resource for When an e-commerce transaction occurs through the information management center 60-2, information on purchase or use (product or service, purchase or use amount, object of advertisement, subject of e-commerce such as advertiser, etc.) after viewing the advertisement When all information on and all information generated in the process of e-commerce hereinafter the same) arrives at the information management center 60-2, when both information reaches the advertisement management program, the information management center ( 60-2) or the advertisement management program records these information and accumulates it over time. In addition, if the discount is mediated, information on purchase or use that occurred in the course of commerce with the discount was sent from the suppliers 60-3 of the goods or services to the information management center 60-2 or the advertisement management program. The same process as above may occur when The information management center 60-2 or the advertisement management program records these information for each index. When this record is accumulated over time, it becomes a data DB, and when the information management center 60-2 or an advertisement management program analyzes this data DB in various indexes or index units according to a certain internal standard, various analysis data come out.

trust rating

Formation of trust ratings

When various data are accumulated to derive reliability, the data are analyzed to determine the reliability of each index and the reliability of each characteristic (in the case of electronic products, the audiovisual ratio of advertisements is high, the purchase ratio is high for game contents, etc.) It is possible to form trust and aggregate purchase and use trust, and it is also possible to create an integrated information disclosure trust that integrates both. These reliability levels are expressed as a level of confidence. Hereinafter, reliability and confidence level are used interchangeably.

Renewal of confidence level

When data changes over time, reliability is formed again based on this, and the confidence rating can be updated.

Disclosure of information with added confidence rating

Various trust ratings may be disclosed. A person with a high level of trust is a person with high advertising effectiveness, so the degree of compensation may be different for them. That is, when the information of the publisher 60-1 is disclosed, the advertisement management program or the information management center 60-2 can disclose the information by putting various trust levels in the information. At this time, the reward management program sets the reward standard with the trust level. The subsequent process is the same as the overall process that occurs by disclosing information without adding a confidence level.

In particular, this has the advantage of being able to screen the disloyalty information publisher 60-1 for the purpose of advertising compensation only. and thirdly, it is because the public (60-1) who has consumed is highly likely to consume their own goods or services that supply the same kind of goods or services in the future.

Optimization of rewards

A person with a high level of trust is given more rewards, and a person with a low level of trust is given less reward, and if the unit compensation (the degree of compensation for disclosure of unit information) is the same, the person with a high level of trust More advertisements will reach those with low trust ratings, and relatively few advertisements will reach those with low trust ratings. Therefore, a person with a high level of trust for the initial reward-related policy will try to set his/her reward-related policy to a relatively high level, and a person with a low level of trust will try to set it to an equal or lower level. This is because the advertisers' demand for high-level trust ratings is high, and advertisers' demand for low-trust ratings will be low, so the law of supply and demand can be applied. Therefore, if this process continues in time, optimization of compensation occurs. This optimized compensation policy gives optimal benefits not only to the information publisher 60-1 but also to the providers 60-3, because it is a Pareto optimal state between the two.

The subject of the right to control over the credibility

The right to reliability information is controlled by the subject of mutual information exchange with the advertisement management program when the reliability is managed by the advertisement management program, and by the information management center 60-2 when the information management center 60-2 is managed own the right of

Disclosure level of credibility

If reliability is multifaceted and hierarchically formed, different values may arise for it. Therefore, when disclosing information, it is disclosed in combination with other compensation policies for each of the multifaceted and hierarchically formed trustworthiness. In other words, there is a level of reliability and disclosure. When the supplier 60-3 selects a single or a plurality of required reliability among them, a compensation process is intervened for the selection. When the information publisher 60 - 1 does not want to disclose the trust level, it may not be disclosed.

Multiple disclosure of information

Complex disclosure of information means not only information on the intention to purchase or use products or services of the publisher 60-1, but also personal information, material matters, personal information, and evaluation information of the publisher 60-1 in addition to this information. , refers to the disclosure of all or part of all information of the publisher (60-1), such as reliability information, past consumption matters, etc.

For example, if there is a person who wants to dye his hair in the 9th dong of Sillim, if there is information that this person has dyed 3 times in the last 6 months in the 9th dong of Sillim, the hairdresser's point of view may be able to make the following judgment. First, this person dyes a lot around Silrim 9-dong. Second, this person is more likely to change salons. Third, this person's expenditure for dyeing is every two months, and compared to the normal dyeing cycle, this person is the main customer of 9-dong of Sillim. Fourth, there is a high level of fidelity or loyalty to consumption within the region.

Therefore, if additional information is presented in addition to the information on the person's intention to purchase or use the product or service, more hairdressers will try to pay a higher reward for the unit advertisement.

It is said that the information discloser (60-1) has disclosed that his occupation is a patent attorney, and the information management center (60-2) has registered this public information in an external DB (list of patent attorneys registered with the Korean Patent Attorneys Association) If the reliability of this information is acknowledged by referring to the DB) The information on the purchase or use of goods or services by the publisher (60-1) is either high-priced or a patent attorney, considering the average economic power or consumption level of a person who has a job as a patent attorney. If it fits the job attribute, the probability of purchasing or using it is higher than that of the average public (60-1), so the value of information disclosure increases. That is, through the complex disclosure of information, the value of the information publisher 60-1 can be greatly increased, which in turn gives the information publisher 60-1 a higher level of compensation (advertisement cost compensation and discount benefits). of any compensation) may be given.

electronic commerce

Indication of compensation amount (*68)

Various accumulated rewards through self-information disclosure may be non-monetary. In the case of money, it can be expressed in monetary units. The amount expressed in this currency unit is called the compensation amount. Where information on the compensation amount exists, there are advertisement management programs, information management center 60-2, etc., and the compensation amount can be controlled and displayed in a specific space on the display device of one's own computer. 68-1) For example, an amount for displaying a reward may be selectively displayed together with an icon for displaying the reward on a menu bar at the bottom of the computer monitor. The display of this reward amount is interpreted as a single object or content unit and is called 'reward amount display'. The amount of compensation can be accumulated as compensation occurs, and decreases when expenses are incurred in the process of purchasing or using goods or services.(68-7)(68-2)

Information linked to reward amount display content

If the compensation amount display 68-1 is treated as one object or content, other content or information may be linked thereto. That is, when an interaction 68-3 such as clicking on the compensation amount display is performed, information about various specific supplier 60-3 products or services related thereto (for example, a specific supplier 60- 3) is opened and the user interacts with the listed product or service again (68-4), then goes to the e-commerce site where the product or service can be purchased, or the product or service You can go to related sites such as forums, communities, etc. related to may be The information management center 60-2 identifies the corresponding portion of the compensation amount of the payment. (68-7) The information management center 60-2 obtains information on the remaining compensation amount by subtracting the spent portion from the existing compensation amount. It is provided to the publisher (60-1). In particular, when the computer of the publisher 60-1 is connected to the network, the information management center can update the information linked in real time. (68-2)

In the case of providing cyber money information to the providers (60-3)

When a specific person has cyber money, it can be reported while receiving compensation from the providers 60 - 3 . This is the disclosure of information about money you have during information disclosure. In the case of cyber money, since it tends to be easily spent than real money, this information has greater meaning for the providers 60 - 3 . When this information is disclosed, information content about goods or services containing hypertext information such as places and conditions for purchasing various goods or services that can be purchased within the scope of this cyber money from the providers 60-3 is displayed in hypertext. It can be displayed on the information display unit linked to the compensation amount display content.

In particular, this process may be provided to individual computer users through the information management center 60-2.

Occurrence of e-commerce through the information management center (60-2)

Electronic commerce, which is the subject of the present invention, includes transactions for goods or services and bonds such as gift certificates and vouchers for purchasing goods or services.

The types of methods in which the information publisher 60-1 conducts electronic commerce through the information management center 60-2 are as follows.

First, it is a case of entering the information management center 60-2 through the display of the compensation amount.

Second, it is a case of clicking a hyperlink coming from the advertisement content to the information management center 60-2.

Third, the information management center 60-2 is a method of becoming the provider 60-3.

Fourth, information management is a way to become an intermediary of supply.

It is divided below.

When entering the information management center 60-2 through the display of the reward amount, first, when interacting with the display of the reward amount, the user enters the shopping space under the management of the information management center 60-2. (69-1) In this case, the information management center 60-2 may go through a process of recognizing an identifier through a process of identifying the user number and password of the information publisher 60-1.

Second, the information management center 60 - 2 reads the purchase information of the product or service of the information publisher 60 - 1 from the stored DB. If the information publisher 60 - 1 has purchase information for a plurality of goods or services, all or part of them may be read, and only goods or services meeting the upper limit of the compensation amount may be read. At this time, the information management center 60-2 analyzes the publisher DB 60-4 to analyze the purchase mode of the publisher 60-1, etc. (69-2), and then products related to the analysis result Alternatively, the service can be presented by the publisher (60-1) first. (69-3)

When entering the e-commerce space related to the information management center 60-2 by clicking on the advertisement content, the product directly related to the advertisement content is first presented (69-4), and the information management center (60-2) ( 60-2) identifies the compensation amount of the publisher 60-1, cross-searches the list of advertisement content related products and the list where the compensation amount can be purchased, and returns the resulting product or service to the publisher 60-1. ) can be presented to Of course, it is also possible to search the publisher DB 60 - 4 and utilize the analysis result.

Third, a singular or a plural number of products or services related to the compensation amount, the publisher DB 60-4, advertisement content, etc. are presented together with the singular or plural supplier 60-3 indication. (69-2, 69-3) ,69-4) This information is read from the DB for each supplier (60-3) product or service and presented. For example, the information "I want to purchase a PDA" disclosed by the information publisher (60-1) is read from the publisher DB (60-4), and the producers of the PDA models are Palm, Visor, IBM, Doshiba, and Jtel. , Sony's suppliers 60-3 provide information on various PDA models, cross-search the user's compensation amount, advertisement content information, etc., and comprehensively determine the information and deliver the results to users. Information on various e-commerce transactions including price information may be presented in this information. (69-2, 69-3, 69-4)

Fourth, the publisher 60-1 expresses an intention to purchase the product or service (69-5) and the contract is concluded. (69-6) In this case, the information management center 60-2 directly In the case of being the subject of e-commerce, a contract for goods or services is directly concluded. When the information management center 60-2 brokers goods or services, a contract is concluded between the publisher 60-1 and the information management center 60-2, and the contract is with the publisher 60-1 There may be a method in which a third party is concluded with the supplier 60-3 of goods or services and the information management center 60-2 mediates the conclusion of the contract in the middle.

Fifth, the process of payment. There are cases where it is necessary to fill out various forms for payment. In this case, the information management center 60-2 automatically inputs the information it has built-in into the form through automatic completion. In this case, if there is information on the discount intermediary, the discount intermediary information may be automatically input. The payment of the price is transferred from the DB in which the information management center 60-2 manages the compensation amount to the supply body of the product or service from the account of the publisher 60-1 within the limit of the price.

Sixth, the information management center 60 - 2 transmits the changed compensation amount to the compensation amount display space to change the display of the compensation amount.

Publisher DB (60-4)

The publisher DB 60-4 in the information management center 60-2 includes information evaluated by the information management center 60-2, such as user ID, registration information, user's public information, condition information, reliability, and disclosure. It is a database containing all information related to the public (60-1) generated or accumulated in relation to the information management center (60-2), such as information on the amount of compensation made by the person (60-1). . 5 shows an example of the publisher DB 60-4.

In the case of clicking a hyperlink from the advertising content to the information management center (60-2) (69-1)

The advertisement content delivered to the information publisher 60 - 1 may include a hyperlink. That is, advertisements are not necessarily sent only by direct sellers of goods or services. The hyperlink coming to the information management center 60-2 inside or conceptually outside (separately or independently) of the advertisement content received by the information management center 60-2 from the providers 60-3 is combined, content can be inserted. The information management center 60-2 sends the advertisement content in which this hyperlink is inserted to the information publishers 60-1. That is, since this process is only different from the above process in that it starts from advertisement content, the above process can be applied mutatis mutandis.

When the information management center 60-2 is a supplier 60-3 of a product or service When the information management center 60-2 is a supplier 60-3 of a product or service, the e-commerce is a publisher 60 -1) and the information management center 60-2 are the main agents.

*First, when the publisher 60-1 enters the space mediating e-commerce under the management of the information management center 60-2, the information management center 60-2 A process of recognizing an identifier may be performed through a process such as identifying a user number and password.

Second, the information management center 60 - 2 reads the purchase information of the product or service of the information publisher 60 - 1 from the stored DB. If the information publisher 60 - 1 has purchase information for a plurality of goods or services, all or part of them may be read, and only goods or services meeting the upper limit of the compensation amount may be read.

Third, the singular or plural number of goods or services corresponding to the purchase information is presented together with the singular or plural number of suppliers 60 - 3 . This information is read from the DB for each supplier (60-3) product or service and presented. Information on various electronic commerce transactions including price information may be presented in these information.

Fourth, the publisher 60-1 expresses an intention to purchase a product or service and a contract is concluded. In this case, when the information management center 60-2 directly becomes the subject of e-commerce, a contract for goods or services is directly concluded.

Fifth, the process of payment. There are cases where it is necessary to fill out various forms for payment. In this case, the information management center 60-2 automatically inputs the information it has built-in into the form through automatic completion. In this case, if there is information on the discount intermediary, the discount intermediary information may be automatically input. The payment of the price is transferred from the DB in which the information management center 60-2 manages the compensation amount to the supply body of the product or service from the account of the publisher 60-1 within the limit of the price.

Sixth, the information management center 60 - 2 transmits the changed compensation amount to the compensation amount display space to change the display of the compensation amount.

When the information management company becomes the intermediary of the supply

The information management center 60-2 finds a supplier 60-3 of a product or service that the publisher 60-1 wants to purchase, and enters into a contract between the supplier 60-3 and the publisher 60-1. a way to mediate.

First, when the publisher 60-1 enters the space mediating electronic commerce under the management of the information management center 60-2, the information management center 60-2 is the user of the information publisher 60-1. A process of recognizing an identifier may be performed through a process such as identifying a number and password.

Second, the information management center 60 - 2 reads the purchase information of the product or service of the information publisher 60 - 1 from the stored DB. If the information publisher 60 - 1 has purchase information for a plurality of goods or services, all or part of them may be read, and only goods or services meeting the upper limit of the compensation amount may be read.

Third, the singular or plural number of goods or services corresponding to the purchase information is presented together with the singular or plural number of suppliers 60 - 3 . This information is read from the DB for each supplier (60-3) product or service and presented. Information on various electronic commerce transactions including price information may be presented in these information.

Fourth, the publisher 60-1 expresses an intention to purchase a product or service and a contract is concluded. When the information management center 60-2 brokers goods or services, a contract is concluded between the publisher 60-1 and the information management center 60-2, and the contract is with the publisher 60-1 There may be a method in which a third party is concluded with the supplier 60-3 of goods or services and the information management center 60-2 mediates the conclusion of the contract in the middle.

Fifth, the process of payment. There are cases where it is necessary to fill out various forms for payment. In this case, the information management center 60-2 automatically inputs the information it has built-in into the form through automatic completion. In this case, if there is information on the discount intermediary, the discount intermediary information may be automatically input. The payment of the price is transferred from the DB in which the information management center 60-2 manages the compensation amount to the supply entity of the product or service from the account of the publisher 60-1 within the limit of the price.

Sixth, the information management center 60 - 2 transmits the changed compensation amount to the compensation amount display space so that the process of changing the display of the compensation amount may be selectively combined.

*Recommendation process

The information management center 60 - 2 may recommend suppliers of goods or services for information disclosure of the publishers 60 - 1 . At this time, the information management center 60-2 can evaluate the credit of the suppliers. This process is after accumulating over time the input of evaluation information from the consuming entities to the supplier 60-3 when an e-commerce transaction occurs. It can be generated through analysis and processing. The recommendation process takes place as follows.

First, when a plurality of advertisements from the providers 60-3 reach the publishers 60-1, it is not simply presented in the order of arrival, but more rewards are provided to the information management center 60-2 The list of advertisement contents may be arranged in the order provided or in the order of the providers 60 - 3 having a high credit rating.

Second, when the information management center (60-2) intermediaries goods or services, the order or credit rating in which more compensation is provided to the information management center (60-2) in the group of suppliers (60-3) of goods or services The list of suppliers 60-3 may be arranged in the order of the highest supplier 60-3.

Cashing out accumulated rewards

When converting the accumulated compensation amount into cash, a certain discount rate may be applied. That is, it can be provided to the publishers 60-1 who want to be converted into cash by mediating the exchange ratio process between the amount accumulated in the compensation process and the cash (for example, 100:95, etc.). In the reverse process, the exchange rate can be applied when depositing one's own cash into the information management center 60-2 and turning it into cyber money like a compensation amount. (For example, 100 won in cash is 105 won in cyber money. etc., it is not necessary that both exchange ratios be the same) Applying this process can activate e-commerce in cyberspace.

Information Management Program (60-17)

Information Management Program (60-17) of Information Discloser (60-1)

The information publisher 60 - 1 may install an information management program 60 - 17 for efficient disclosure of information in his or her computer. The information management program 60-17 for the information publisher 60-1 performs the following functions.

First, after receiving the public information of the publisher 60-1, if the publisher 60-1's computer is connected to the network, automatically or by the transmission command of the publisher 60-1, the publisher The information of (60-1) is transmitted to the information management center 60-2. (70-1) At this time, an automatic log-in process may occur.

Second, the information management center 60-2 manages various information and contents sent to the publisher 60-1, and records charging or compensation information. And, when the provider 60-3 directly sends advertisement content to the user, it accepts and manages it.

The advertisement management program may serve as the information management program 60-17 of the information publisher 60-1.

Provider (60-3)'s Information Management Program (60-17)

The provider 60-3 is a person who identifies the various needs of a plurality of publishers 60-1, and plays a role in responding appropriately thereto. If this is done by manpower, it takes a lot of effort, so the information management program ( 60-17) is required.

The business management program of the supplier 60-3 performs the following functions.

Simple information transfer

Information exchange and communication with the information management center 60-2.

The information management center 60-2 is based on the information on the goods or services supplied by each supplier 60-3 in the supplier DB 60-11, the information disclosed by the publisher 60-1 After extracting the supplier 60-3 related to (70-3), the information of the publisher 60-1 is transmitted to the suppliers 60-3. The information management center 60-2 has the information of the publisher 60-1 in the form of a DB, and among these DBs, the publisher 60-1 pre-registers in the information management center 60-2. Only information related to information can be extracted and sent to the information management program 60-17 of the provider 60-3. (70-4)

At this time, a conditional information delivery process in which information of the publisher 60-1 is delivered under the condition of a certain reward may intervene. (70-6)

Matching information transfer

The information management program 60-17 of the supplier 60-3 stores supply information in which information registered in the information management program 60-17 in advance with respect to goods or services that the supplier 60-3 can supply is stored. It has DB(60-18). Through the process of matching various types of information about the various publishers 60-1 sent by the information management center 60-2 with the supplied information DB 60-18, the information on the suitable publisher 60-1 Only various types of information can be selected. (70-5) Only the information of the selected publisher 60-1 is transmitted to the supplier 60-3. (70-6) At this time, subject to a certain compensation, A conditional information transfer process that transfers the information of the publisher (60-1) may intervene. (70-6)

Sending information about the supplier (60-3) to the information management center (60-2)

When the computer of the supplier 60-3 and the information management center 60-2 communicate, the information management program 60-17 of the supplier 60-3 transmits new supply information of the supplier 60-3. It can be transmitted to the management center (60-2), this information brings the update of the supplier DB (60-11).

Transmission of advertising content of the provider 60-3 to the information management center 60-2

In response to the information of the publisher 60-1 received by the information management program 60-17 of the provider 60-3 in the above information delivery process, information on goods or services that the provider 60-3 can deliver (advertisement content) included) through the information management center 60-2 or directly to the publisher 60-1.

How to increase the added value of self-information disclosure

Measurement of advertising effectiveness

By utilizing the idea of the present invention, the advertisement effect can be measured with high accuracy. The essential reason for not measuring the effectiveness of advertisements before is because there is no device that can determine the direct relationship between the arrival and consumption of advertisements, so it is not possible to determine who made this consumption with respect to the consumption of a certain product. It was because he had no information about when he saw the ad.

If the present invention is utilized, it is possible to accurately know the time of arrival of advertisements, audiovisual advertisements, transaction actions for goods and services, etc. through the information management center 60-2 as a medium, and at the same time, it is a process occurring in the same subject. At least, the information management center 60-2 not only accurately grasps the identity of the subject, but also complex and multi-faceted when combined with other information of the information publisher 60-1 possessed by the information management center 60-2 critical analysis is possible. The process of the present invention will be described in detail.

Measurement of whether advertising is audiovisual or not

First, the information management center 60-2 confirms the arrival of advertisements delivered to the individual information publishers 60-1 through themselves.

Second, each individual publisher (60-1) measures whether or not viewing and viewing advertisements or the time spent thereon.

Third, by combining these two, the effect of each advertisement on the audiovisual effect of each advertisement is measured. Optionally, this information may be delivered to the supplier 60-3 of each product or service for a fee or free of charge.

Measuring the effectiveness of advertising on the process that leads to a purchase

First, the information management center 60-2 confirms the arrival of advertisements delivered to the individual information publishers 60-1 through themselves.

Second, each individual publisher (60-1) measures whether or not viewing and viewing advertisements or the time spent thereon.

Third, when each individual publisher (60-1) purchases or uses a product or service from among advertisements, it is measured and recorded by classifying it into products or services and their suppliers (60-3), price range, conditions, etc.

Fourth, by combining the first and third processes, the correlation between the arrival of advertisements and the purchase of goods or services is measured for each product or service and each supplier 60-3. In addition, the second and third processes are combined to measure the correlation between advertisement exposure and purchase of a product or service for each product or service and each supplier 60-3. In addition, the three processes are combined to measure the correlation between advertisement arrival, exposure, and purchase of goods or services for each product or service and each supplier 60-3. Optionally, this information may be delivered to the supplier 60-3 of each product or service for a fee or free of charge.

Generation of advertisement effect analysis data through combination with other information of the publisher (60-1)

Disclosure of information (60-1) such as occupation, gender, age, educational background, interest, income level, reliability, trust level, living area, whether or not you have certain qualifications, whether you have certain abilities, etc. of the publisher (60-1) The various information of -1) enables multi-faceted analysis of the overall effect of advertisements in case of commercial transactions through audiovisual advertisements and advertisements. The process is described in detail. In this process, the information management center 60-2 can use the information of the publisher 60-1 for a fee or free of charge, and the analyzed result can be used by the provider 60-3 for a fee or free of charge. It can be provided to users and advertising related parties, and if compensation has occurred in this process, all or part of it is compensated to the publishers (60-1) once or for every analysis or only when a specific condition is fulfilled. The process may optionally include one or two or more.

Multi-faceted analysis of whether advertisements are audiovisual or not

First, the information management center 60-2 confirms the arrival of advertisements delivered to the individual information publishers 60-1 through themselves.

Second, each individual publisher (60-1) measures whether or not viewing and viewing advertisements or the time spent thereon.

Third, the personal information of each individual publisher (60-1) is combined in both of them. By combining the three, the effect on the audiovisual effect of advertisements is measured for each individual attribute of those exposed to advertisements.

Multi-faceted measurement of advertising effectiveness on the process by which advertising leads to purchase

First, the information management center 60-2 confirms the arrival of advertisements delivered to the individual information publishers 60-1 through themselves.

Second, the publishers (60-1) measure whether or not the viewing and viewing advertisements or the time spent thereon.

Third, when the publishers (60-1) purchase or use goods or services from among advertisements, they are measured and recorded by classifying them into goods or services and their suppliers (60-3), price ranges, conditions, and the like.

Fourth, the personal information of each individual publisher (60-1) is combined in the first and third processes.

By analyzing this combined information, the correlation between the arrival of the advertisement and the purchase of the product or service is statistically processed and measured for each individual attribute possessed by those exposed to the advertisement, for each product or service, and for each supplier 60-3. . In addition, in the second and third processes, the personal information of each individual publisher (60-1) is combined and the combined information is analyzed, for each individual attribute of those exposed to advertisements, for each product or service, for each supplier (60 -3) Measure the correlation between advertisement exposure and purchase of goods or services. And, by combining the personal information of each individual publisher (60-1) in the above 3 process, and analyzing the combined information, for each individual attribute of those exposed to advertisement, for each product or service, each supplier (60- 3) measure the correlation between advertising reach, exposure and purchase of goods or services by

Selected Advertising Brokerage

The information management center 60-2 may select and aggregate the information of the information publisher 60-1 in a specific product or service unit and provide it to the product or service providers 60-3 in an aggregate unit. This makes it possible for individual suppliers 60-3 to overcome the difficulty of retrieving information of randomly listed publishers 60-1 and combining them with advertisements of products or services they can supply.

beta test groups, opinion polls, etc.

When there are a plurality of information publishers 60 - 1 , a group can be formed for each person sharing a specific attribute. Since this group is a concept of a combination in a mathematical concept, the number of combinations may be greater than the number of information publishers 60 - 1 . The composition of the invention using this group is as follows.

First, the information management center 60-2 forms a DB of information on the attributes of the information publishers 60-1 that it manages.

Second, the information publishers (60-1) are grouped by those who share specific attributes.

Third, the attributes of this group are disclosed, and the demand for specific activities of these groups is collected by group.

Fourth, the individual publishers (60-1) constituting this group are asked to agree on whether to participate in a specific activity, and compensation can be mediated in this process.

Fifth, a specific activity is performed for each group, and the reward for the performance can be mediated after the performance.

The present invention can be applied to a case where it is necessary to give a specific attribute to a group, such as a public opinion poll targeting a population having a specific attribute, or a test (test) of a new prototype. Of course, the compensation may be differentially compensated by using the reliability or confidence level.

Analysis and documentation of disclosed information

Disclosure of information without a specific form

The publisher 60-1 may transmit freely written words, sentences, texts, etc. to the information management center 60-2 as it is. For example, if "I want to buy a PDA" is expressed, the information management center 60-2 reads the contents of the delivered public information, analyzes it, and converts it into a DB. In this case, natural language analysis techniques can be used, and products or services are used by using the product DB or service name DB or the supplier (60-3) name DB or the product model name DB for each supplier (60-3) from the information entered by the user. Only the name can be extracted. This extraction method is always applicable to the disclosed information.

Disclosure of Information in a Form

Purchasing information may be published in accordance with the standardized and standardized information disclosure format determined by the information management center 60 - 2 . The advertisement management program may serve to convert the information disclosure form input by the user for convenience to fit the standard form of the information management center 60 - 2 .

Disclosure of information on purchasing propensity If you enter information such as "I get a haircut every 3 weeks, I buy a car once every 3 years, and how much milk, cheese, butter, yogurt, etc. I eat per week", the information management center (60-2) analyzes purchasing propensity and requests advertisements from related companies.

Disclosure of information on areas of interest and current ownership The information "I am very interested in digital home appliances" can be provided to various digital home appliance companies.

Another application model of the present invention

First, looking at the systematic configuration of the market website, the publishers 60-1 (71-2) (71-2') (71-2") in the market website 71-1 and Suppliers (60-3) (71-3) (71-3') (71-3") are registered Instead of doing this, data transmission of various types of information or doctors flows through the advertisement management program 71-4 of the information management center 60-2 managed by the market website. The flow of information disclosure develops as follows, as shown by the arrow in FIG. 12-.

First, the publishers 60-1 and 71-2 disclose purchase information. (71-5-1)

Second, the disclosed purchase information is transmitted to the suppliers 60-3 and 71-3 through the advertisement management program 71-4 of the information management center 60-2. (71-5-2)

Third, the suppliers 60-3 and 71-3 provide advertisements containing product information, purchase conditions, etc. produced or extracted based on the delivered purchase information. (71-5-3)

Fourth, the provided advertisement is transmitted to the publisher 60-1 through filtering of the advertisement management program 71-4 of the information management center 60-2 (71-5-4).

In addition, looking at the system configuration for the case of disclosure of information by the publisher (60-1) through the information management center, the publishers (60-1, 72-2) may disclose specific parts of their homepage or purchase information. His purchase information is disclosed in a dedicated virtual space prepared for 60-2) (72-1) transmits purchase information to suppliers (60-3) (72-3) (72-3') (72-3") interworking with and cooperating with itself, and each supplier 60 -3) delivers advertisements suitable for purchase information to publishers 60-1 and 72-2 through information management centers 60-2 and 72-1. Each information management center (60-2) (72-1) (72-1') (72-1") presents more efficient product information and purchase conditions, and the publishers 60-1 (72-2) There is a competition to promote the disclosure of purchase information of the information management center ( 60-2) The providers 60-3 subordinate to each information management center may be different objects, and in some cases, the same provider 60-3 has multiple information management centers 60-2. ), and the contract between them may vary depending on the number of publishers 60-1 and the ability to analyze purchase information and publishers 60-1. The flow of information disclosure is shown in FIG. As shown by the arrow, it develops as follows.

First, the publishers 60-1 and 72-2 disclose purchase information. (72-4-1)

Second, the disclosed purchase information is transmitted to the suppliers 60-3 and 72-3 through the information management centers 60-2 and 72-1. (72-4-2)

Third, the suppliers 60-3 and 72-3 provide advertisements containing product information, purchase conditions, etc. produced or extracted based on the delivered purchase information. (72-4-3)

Fourth, the provided advertisement is transmitted to the publisher 60-1 through filtering of each information management center 60-2 and 72-1. (72-4-4)

Composition of the linkage process from public information to commerce

With respect to the disclosed information of the publisher 60-1, the user provides an advertisement, and the system configuration when this is made into a transaction is to be described in detail.

First, let's look at the case of the market website.

First, the publishers 60-1 and 73-2 disclose purchase information. (73-6-1)

Second, the disclosed purchase information is transmitted to the suppliers 60-3 and 73-3 through the advertisement management program 73-4 of the information management center 60-2. (73-6-2)

Third, the suppliers 60-3 and 73-3 provide advertisements containing product information, purchase conditions, etc. produced or extracted based on the delivered purchase information. (73-6-3)

Fourth, the provided advertisement is transmitted to the publisher 60-1 through the filtering of the advertisement management program 73-4 of the information management center 60-2. (73-6-4)

Fifth, the publisher 60 - 1 selects a transaction item and purchases it. When the publisher 60-1 orders a product or service and pays for a transaction, it uses the commerce system 73-5 provided in the market website or a commerce system 73 provided separately from the market website. -5'). (73-6-5) (73-6-5')

Sixth, the supplier 60-3 delivers a product to the publisher 60-1 or provides a service to the publisher 60-1. Delivery to the publisher 60-1 follows the delivery network provided by the commerce system 73-5 provided in the market website, or uses the delivery network of the commerce system 73-5 ' provided separately from the market website. (73-6-6) (73-6-6')

When the commerce system 73-5 is provided inside the market website, the address for delivery, detailed credit information for payment, and name are not disclosed to the supplier 60-3, so that the publisher 60-1 It has the advantage of being able to intellectually protect the information that it wants to keep confidential from the supplier (60-3), and the market website is responsible for ordering, payment, delivery, and after-sales service (A/S), thereby increasing the reliability of purchase. can be raised In particular, in the case of digital content in which the goods to be traded can be delivered online to the network, in the case of the commerce system 73-5' provided separately from the market website, the publisher 60-1 provides the supplier 60-3. There is a risk of exposing information that you want to keep confidential to the supplier 60-3, and the commerce system 73-5' provided separately from the market website may be the same as the commerce system owned by the supplier 60-3. .

First, a case through the information management center (60-2) will be looked at.

First, the publishers 60-1 and 74-2 disclose purchase information. (74-6-1)

Second, the disclosed purchase information is transmitted to the suppliers 60-3 and 74-3 through the information management center 60-2 and 74-1. (74-6-2)

Third, the suppliers 60-3 and 74-3 provide advertisements containing product information, purchase conditions, etc. produced or extracted based on the delivered purchase information. (74-6-3)

Fourth, the provided advertisement is transmitted to the publisher 60-1 through the filtering of the advertisement management program 74-4 of the information management center 60-2. (74-6-4)

Fifth, the publisher 60 - 1 selects a transaction item and purchases it. When the publisher 60-1 uses the commerce system for ordering goods or services, paying for the transaction, and receiving the goods, this is the information management center 60-2, as indicated by the box 74-4. ) may be implemented internally or may be a system linked to the information management center 60-2, otherwise the information management center 60-2 will use a commerce system 74-5' provided separately. (74-6) -5) (74-6-5')

Sixth, the supplier 60-3 delivers a product to the publisher 60-1 or provides a service to the publisher 60-1. Delivery to the publisher 60-1 follows the delivery network provided by the commerce system 74-5 of the information management center 60-2, or a commerce system ( 74-5'). (74-6-6) (74-6-6')

In the case where the commerce system 74-5 is a system that is implemented or communicated inside the information management center 60-2 and exists separately from the supplier 60-3, an address for delivery, detailed credit information for payment, Since the name, etc. is not disclosed to the supplier 60-3, the publisher 60-1 has the advantage of being able to continuously protect the information that it wants to keep confidential from the supplier 60-3, and ordering and payment As the market website is responsible for , delivery, and after-sales service (A/S), the reliability of purchase can be increased.

In the case of the commerce system 74-5' provided separately from the information management center 60-2, the publisher 60-1 provides the information that the publisher 60-1 wants to keep confidential to the supplier 60-3. There is a risk of exposure, and the commerce system 74-5' provided separately from the market website may be the same as the commerce system owned by the supplier 60-3.

Claims (14)

In the information brokerage service system for product purchase or service use using a mobile communication terminal, (a) purchase or use of the service from the mobile communication terminal of the information publisher who discloses the intention to purchase the product or use the service through a wireless network The steps of obtaining information on the intention, (b) storing information on the intention to purchase the product or use of the service together with the identifier of the information publisher, (c) for the intention to purchase the product or use the service transmitting information to a virtual space on a wired/wireless network of a supplier of goods or services intending to supply the goods or services; In the method of brokering product purchase or service usage information, comprising the steps of: receiving advertisement contents related to the information; and (e) transmitting the advertisement contents to the mobile communication terminal of the information publisher, the step (c) or the ( In any one of step d), step (c) or step (d) is executed only when the supplier of the product or service agrees to the compensation policy provided by the server that brokers product purchase or service use information and transmitting at least a part of the compensation provided to the server from the virtual space on the wired/wireless network of the provider of the product or service according to the compensation policy to the mobile communication terminal of the information publisher. Information brokerage service system for purchasing goods or using services. [Claim 2] The compensation of the information publisher according to claim 1, wherein when step (a) is executed, the information about the compensation that the person wants to receive when he or she discloses the intention to purchase or use the service from the mobile communication terminal of the information publisher. A product purchase or service use information brokerage service system using a mobile communication terminal, characterized in that additional policy-related information is obtained. The mobile communication terminal according to claim 1, wherein the acquisition of the information on the intention to use in the step (a) is the acquisition of a search term related to the purchase of the product or the use of the service from the mobile communication terminal. Information brokerage service system for purchasing products or using services. The method according to claim 1, wherein, before the step (c) is executed, a secondary identifier corresponding to the identifier of the information publisher in the step (b) is generated, and the secondary identifier information is included in the step (c) Product purchase or service use information brokerage service system using a mobile communication terminal, characterized in that it executes. The method of claim 1,
When the step (e) is executed, the advertisement content further includes information on a discount coupon that can be used when the information publisher purchases the product or service. Usage information brokerage service system. The product purchase or service using a mobile communication terminal according to claim 5, wherein, when information on actual use of the discount coupon is obtained through a wired/wireless network, additional compensation is delivered to the mobile communication terminal of the information publisher. Usage information brokerage service system. [Claim 7] The method according to claim 6, wherein there is an information disclosure confidence level corresponding to each information publisher, and when information on actual use of the discount coupon is obtained, the information disclosure confidence level of the information publisher is increased. Information brokerage service system for product purchase or service use using a mobile communication terminal. The method of claim 7, wherein the step (c) is executed by further including information on the information disclosure confidence level of the information publisher, and more compensation is paid to the information of the information publisher whose trust level has been upgraded to the product or A service provider product purchase or service use information brokerage service system using a mobile communication terminal, characterized in that it makes a request to a virtual space on a wired or wireless network. The mobile communication according to claim 1, wherein the step (c) is executed by including at least any one or more of the personal information of the information publisher, information on past consumption information, and information on information disclosure reliability level. Information brokerage service system for product purchase or service use using a terminal. The system of claim 9, wherein a separate compensation policy is further provided according to the personal information and the information on the past consumption items. [10] The system of claim 9, wherein a separate compensation policy according to the disclosure of information on the information disclosure confidence level is further provided. In the information brokerage service system for product purchase or service use using a mobile communication terminal, (a) purchase or use of the service from the mobile communication terminal of the information publisher who discloses the intention to purchase the product or use the service through a wireless network The steps of obtaining information on the intention, (b) storing information on the intention to purchase the product or use of the service together with the identifier of the information publisher, (c) for the intention to purchase the product or use the service The information is transmitted to a virtual space on the wired/wireless network of a supplier of goods or services willing to supply the goods or services, and further comprising compensation policy information for receiving information on the intention to purchase or use the goods or services. (d) from the virtual space on the wired/wireless network of the supplier of the goods or services who have agreed to the compensation policy information, together with the compensation corresponding to the compensation policy, from the virtual space on the wired/wireless network of the supplier of the goods or services; Purchasing a product using a mobile communication terminal, comprising the steps of: obtaining and receiving advertisement contents related to the service; (e) transmitting the advertisement contents together with the information regarding the compensation to the mobile communication terminal of the information publisher; or service use information brokerage service system. [13] The compensation of the information publisher according to claim 12, wherein when step (a) is executed, the information about the compensation he wants to receive when he discloses his intention to purchase or use the service from the mobile communication terminal of the information publisher. A system for product purchase or service use information brokerage service using a mobile communication terminal, characterized in that further information about the policy is obtained, and the compensation policy is derived from a compensation policy database stored in the mobile communication terminal. The method of claim 12, wherein the identifier in step (b) is a phone number of a mobile communication terminal, and before step (c) is executed, a secondary identifier corresponding to the identifier of the information publisher in step (b) is generated. and mediating product purchase or service use information on a wireless network, characterized in that the step (c) is executed including the secondary identifier information. Product purchase or service use information using a mobile communication terminal Brokerage service system.

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