KR20200120215A - Interactive digital signage advertising system that combines location-based technology and data and method of providing advertisement service - Google Patents

Abstract

The present invention relates to an interactive display advertisement system combining position-based technology with data, and an advertisement service providing method using the interactive display advertisement system. The interactive display advertisement system (100) includes a data server (110), an operating server (120), a digital signage (130), an NFC tag (132) and a beacon (140). The advertisement service providing method includes: a step (710) of transmitting a publicity message to a user terminal (200) located within a sensing range of a beacon (140) by using the beacon (140); a step (720) of receiving behavior pattern information of the user from the user terminal (200); a step (730) of receiving advertisement content and user-customized information matched with the behavior pattern information of the user from the data server (110); a step (740) of displaying the advertisement content and the user-customized information; a step (750) of transmitting the displayed user-customized information and advertisement content to the user terminal (200) in response to a touch operation of the user; and changing a login state of the user to a logout state through a touch operation of the user. The present invention provides a manager with convenience of operation.

Description

Interactive digital signage advertising system that combines location-based technology and data and method of providing advertisement service

The present invention relates to an interactive display advertisement system and advertisement service providing method combining location-based technology and data.

The world where smartphones are widely used and online connections have opened up a new era of O2O (Online to Offline), which has led to a paradigm shift that overturns people's lifestyles. As a matter of course, the way of advertising and publicity has evolved in the form of'convenience to participate','interactive', and'retargeting' in the form of first priority: information + second priority: publicity. The platform to be developed in this project is to implement a promotional brochure attached to the store's show window, which is a traditional promotional method, on an interactive display, which can be said to be a platform optimized for the O2O era incorporating location-based technology.

Publication Patent No. 10-2012-0111180 (2012.10.10)

Embodiments of the present invention provide a method, apparatus, and system for providing a non-unidirectional interactive advertisement service between a data server, an operation server, a digital signage, an NFC tag, a user terminal including a beacon, a digital signage, and a manager terminal. do.

In addition, embodiments of the present invention provide a method, an apparatus, and a system for providing management convenience, including an advertisement production module, an advertisement operation module, an advertisement analysis module, and an application provided by an operation server equipped with a customer information module. .

In addition, embodiments of the present invention provide a method, apparatus, and system for receiving user behavior pattern information and providing user-customized information and advertisement content matched thereto.

Interactive digital signage combining location-based technology and data according to an embodiment of the present invention Advertising The system includes a data server; Operational server; Digital signage; NFC tag; A manager terminal including a beacon and operating the interactive digital signage advertisement system can be connected to the interactive digital signage advertisement system, and the manager terminal is displayed to a consumer through an app provided by the interactive digital signage advertisement system. Alternatively, information and advertisement content to be transmitted to the user terminal may be registered in the interactive digital signage advertisement system, and the user terminal may receive a promotional message from the interactive digital signage advertisement system when located within the detection range of the beacon. , The user terminal can transmit user behavior pattern information to the interactive digital signage advertisement system using the NFC tag, and the interactive digital signage advertisement system is a user matching the user behavior pattern information to the digital signage. Customized information and advertisement contents may be displayed, and the interactive digital signage advertisement system may transmit the displayed user customized information and advertisement contents to a user terminal in response to a user's touch manipulation.

The app, an advertisement production module; Advertising operation module; Advertisement analysis module; May contain customer information module.

Interactive digital signage combining the location-based technology and data according to an embodiment of the present invention Advertising A method of providing an advertisement service using a system includes: transmitting a promotion message to a user terminal located within a sensing distance of the beacon using the beacon; Receiving behavior pattern information of the user from the user terminal; Receiving user-customized information and advertisement content matching the user's behavior pattern information from a data server; Displaying the customized information and advertisement content; And transmitting the displayed personalized information and advertisement content to the user terminal in response to a user's touch manipulation.

The method may further include changing the log-in state of the user to the log-out state by the user's touch manipulation.

The method may further include changing the log-in state of the user to the log-out state when there is no user manipulation for a predetermined period of time after the displaying or transmitting step.

Embodiments of the present invention provide a method, apparatus, and system for providing a non-unidirectional interactive advertisement service between a data server, an operation server, a digital signage, an NFC tag, a user terminal including a beacon, a digital signage, and a manager terminal. can do.

In addition, embodiments of the present invention provide a method, apparatus, and system for providing management convenience, including an advertisement production module, an advertisement operation module, an advertisement analysis module, and an app provided by an operation server equipped with a customer information module. I can.

In addition, embodiments of the present invention may provide a method, apparatus, and system for receiving user behavior pattern information and providing user-customized information and advertisement content matched thereto.

1 is a diagram illustrating a process of changing a store advertisement method and system.
2 is an interactive digital signage combining location-based technology and data. Advertising It is a diagram showing the system.
3 is a diagram illustrating transmission of a promotional message to a user terminal using a beacon.
4 is a diagram showing a digital signage receiving behavior pattern information of a user.
5 is a flowchart of a method of providing matching information and advertisement content by using behavior pattern information of a user.
6 is a diagram showing modules of an app provided by an operation server.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

The accompanying drawings show exemplary forms of the present invention, which are only provided to describe the present invention in more detail, and thus the technical scope of the present invention is not limited thereto.

1 is a diagram illustrating a process of changing a store advertisement method and system.

The third generation of store show windows is provided in the form of a kiosk or smart mirror by adopting a touch screen method.

2 is an interactive digital signage combining location-based technology and data. Advertising It is a diagram showing the system.

Referring to FIG. 2, the interactive digital signage advertisement system 100 includes a data server 110, an operation server 120, a digital signage 130, an NFC tag 132, and a beacon 140.

An administrator who needs to register information and advertisements in the data server of the system 100 can access the system 100 through the terminal 300, and the operation server 120 is an app 800 for accessing the system. Provides. The administrator may create, register, and manage information and advertisement content to be provided to a user using the app 800 through the administrator terminal 300.

The beacon 140 is installed around the digital signage 130. It is possible to execute a real-time advertisement for the digital signage 130 by sending a promotional message using the advertisement mode of the beacon and causing a message pop-up in the terminal of the user who installed the app distributed in the store. Here, the customer may be a customer visiting the store and a customer passing in front of the store. A detailed description of the transmission of the promotional message to the user's terminal 200 will be described with reference to FIG. 3.

The NFC tag 132 is located outside the digital signage 130 so that the user can tag the user terminal. The user who approaches the digital signage by the promotional message is tagged with the user terminal 200 through the NFC (Near Field Communication) tag 132, so that the user's behavior pattern information can be transmitted to the digital signage 130. A detailed description related thereto will be described with reference to FIG. 4.

3 is a diagram illustrating transmission of a promotional message to a user terminal using a beacon.

The beacon 440 is installed around the digital signage 460. When a user passing by the digital signage 460 is located within the detection range of the beacon 440, a URL is loaded and a promotional message is loaded from the database of the data server 420 to an ID connected to the terminal. 400).

The above process is performed by storing the ID value for each store in the digital signage advertisement system as ID in the database of the data server 420, and by registering the URL connected to the unique ID (registered ID) to be continuously transmitted from the beacon 440. Can be done.

4 is a diagram showing a digital signage receiving behavior pattern information of a user.

Referring to FIG. 4, the digital signage 500 includes an NFC tag 510.

The digital signage 500 may acquire user behavior pattern information by providing a device capable of recognizing user behavior pattern information to a user. The digital signage 500 may include an NFC tag 510 and receive behavior pattern information of the user in response to the user tagging the user's terminal 600 to the NFC tag 510. In addition, by obtaining matching information and advertisement contents using the user's behavior pattern information, the obtained information and advertisement contents may be displayed on the digital signage 500.

The user's behavior pattern information may include a search record and a visit record stored in the user's user terminal. Here, the search records and visit records stored in the user's terminal are used to match and provide information and advertisement contents suitable for the user among information and advertisement contents registered by the administrator in the data server, and the matched data is used through the digital signage 500. Is displayed.

5 is a flowchart of a method of providing matching information and advertisement content by using behavior pattern information of a user.

Referring to FIG. 5, when the user terminal is located within the detection range of the beacon, a promotional message is transmitted to the user terminal in order to induce the user to access the digital signage and view necessary information and advertisements (710).

At this time, the user who has approached the digital signage tags the user terminal to an NFC tag located outside the digital signage and transmits user behavior pattern information to the digital signage advertisement system (720).

The digital signage advertisement system uses the received user behavior pattern information to receive user-customized information and advertisement content matching the user from the data server (730).

The received customized information and advertisement contents are displayed on a digital signage (740), and in response to a user's touch input, the digital signage may transmit the displayed customized information and advertisement contents to the user terminal ( 750).

The method of providing the matched user-customized information and advertisement content may further include changing a state of a logged-in user to a logout state through an NFC tag (760). At this time, the method of changing the user status from login to logout may be accomplished through a user's touch input, after displaying user-customized information and advertisement content on digital signage, or after transmitting it to the user terminal. This can be done by detecting that there is no user input for a certain period of time.

6 is a diagram showing modules of an app provided by an operation server.

Referring to FIG. 6, the interactive digital signage advertisement system of the present invention provides an app 800 that can access and manage the system with a manager's terminal for operational convenience, and the app requires a manager directly. An advertisement production module 810 capable of producing advertisements, an advertisement operation module 820 capable of registering produced advertisements, and an advertisement analysis module 830 capable of analyzing the number of times provided to real users among registered advertisements. ) And a customer information module 840 that can check input user behavior pattern information.

The apparatus described above may be implemented as a hardware component, a software component, and/or a combination of a hardware component and a software component. For example, the devices and components described in the embodiments include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA), It can be implemented using one or more general purpose computers or special purpose computers, such as a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications executed on the operating system. In addition, the processing device may access, store, manipulate, process, and generate data in response to the execution of software. For the convenience of understanding, although it is sometimes described that one processing device is used, one of ordinary skill in the art, the processing device is a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of these, configuring the processing unit to behave as desired or processed independently or collectively. You can command the device. Software and/or data may be interpreted by a processing device or to provide instructions or data to a processing device, of any type of machine, component, physical device, virtual equipment, computer storage medium or device. , Or may be permanently or temporarily embodyed in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -A hardware device specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of the program instructions include not only machine language codes such as those produced by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operation of the embodiment, and vice versa.

Although the embodiments have been described by the limited embodiments and drawings as described above, various modifications and variations can be made from the above description to those of ordinary skill in the art. For example, the described techniques are performed in a different order from the described method, and/or components such as a system, structure, device, circuit, etc. described are combined or combined in a form different from the described method, or other components Alternatively, even if substituted or substituted by an equivalent, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and claims and equivalents fall within the scope of the claims to be described later.

100: interactive digital signage Advertising system
110: data server
120: production server
130: digital signage
132: NFC tag
140: beacon
200: user terminal
300: administrator terminal

Claims (5)

Data server 110;
Operation server 120;
Digital signage 130;
NFC tag 132;
Beacon(140)
Interactive digital signage that combines location-based technology and data, including Advertising As system 100,
The manager terminal 300 operating the interactive digital signage advertisement system 100 can be connected to the interactive digital signage advertisement system 100,
The manager terminal 300 displays information and advertisement contents transmitted to a user terminal 200 or a display to a consumer through the app 800 provided by the interactive digital signage advertisement system 100, and the interactive digital signage advertisement system You can register at (100),
When the user terminal 200 is located within the detection range of the beacon 140, it may receive a promotional message from the interactive digital signage advertisement system 100,
The user terminal 200 can transmit user behavior pattern information to the interactive digital signage advertisement system 100 using the NFC tag 132,
The interactive digital signage advertisement system 100 may display user-customized information and advertisement content matching the user behavior pattern information on the digital signage,
The interactive digital signage advertisement system 100 is capable of transmitting the user-customized information and advertisement content displayed in response to a user's touch manipulation to the user terminal 200,
An interactive digital signage advertisement system 100 that combines location-based technology and data.
The method of claim 1,
The app 800,
Advertisement production module 810;
Advertisement operation module 820;
Advertisement analysis module 830;
Customer Information Module (840)
Containing,
An interactive digital signage advertisement system 100 that combines location-based technology and data.
Interactive digital signage that combines the location-based technology and data of paragraphs 1 or 2 Advertising As a method of providing an advertisement service using the system 100,
Transmitting (710) a promotional message to the user terminal 200 located within a sensing distance of the beacon 140 using the beacon 140;
Receiving (720) the user's behavior pattern information from the user terminal 200;
Receiving (730) user-customized information and advertisement content matched with the user's behavior pattern information from the data server 110;
Displaying (740) the customized information and advertisement content;
Step 750 of transmitting the displayed personalized information and advertisement content to the user terminal 200 in response to a user's touch manipulation (750)
Containing,
How to provide advertising services.
The method of claim 3,
Further comprising the step of changing the login state of the user to the logout state by the user's touch manipulation,
How to provide advertising services.
The method of claim 3,
Further comprising the step of changing the login state of the user to a logout state when there is no user manipulation for a predetermined time after the displaying or transmitting step,
How to provide advertising services

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