KR20200113697A - Advertising methods using image content creation - Google Patents

Abstract

The present invention relates to an advertising method using image content creation. According to the present invention, an article is purchased online, offline, or on a mobile phone and a number is entered in accordance with the purchased product for exposure to an enterprise image or a specific product image advertisement for a predetermined time. A resultant item in which the product image is processed is acquired from an enterprise server database and applied to a user′s personal homepage (such as mini homepage and blog). Then, a text input advertisement such as a speech bubble is decorated by himself or herself and a personal homepage visitor is exposed to a mini homepage advertisement of the enterprise linked to the item or caused to visit the enterprise homepage or a community of product purchasing customers. As a result, the enterprise image or the specific product image is appealed through a banner advertisement. In addition, virtual money is provided in accordance with the personal homepage access ratio or a reward is provided in accordance with the access ratio ranking. On the enterprise part, the enterprise image or the specific product image is appealed for a segmented customer group similar in age, gender, or interest through a pre-purchase customer in the personal space of personal homepage such that the feeling of advertisement is not conspicuous. As a result, marketing can be performed to permeate users′ consciousness.

Description

Advertising methods using image content creation

The present invention relates to an advertisement method using image content production, and more particularly, to provide an offline product with web or mobile content (avatar, skin, mini-me, mini-room, etc.) so that the brand, characteristic, function, and advertising effectiveness of the product are clearly revealed. It relates to an advertisement method using image content production that enables PPL advertisements on personal homepages (personal mini-homepages, blogs) or mobile contents through the production of game items, color mail, and bell sound).

'Avatar', an animated character representing an Internet user's alter ego, has evolved and evolved from the initial selection type avatar to choose the one you like from the completed characters to the growing type avatar that grows together according to the user's online activities. .

Also, in the use of avatars, the range of avatars has been expanded, and in recent years, avatars are used as a new marketing method, and the market related to avatars is gradually expanding.

Methods of using avatars for marketing to provide related services include cyber money for purchasing avatar items when signing up for affiliated sites, points, mileage, gift certificates, etc., and providing avatar items when participating in event events. have.

In addition, companies are activating marketing through personal mini-homepages, and such marketing is used to promote new products or services through a website separate from the company's homepage in a short period of time.

It is mainly used by companies in the food and beverage and fashion industries, and because it is highly responsive and effective, many companies are currently opening a promotional mini-homepage.

These mini-homepages are operated separately in the event corner of the community homepage and are in the form of a banner, and although users click on them voluntarily, the usage rate is very high, with a daily number of 5,000 to 10,000 users.

Although the rejection reaction to advertisement is less than that of other methods, the motivation for the event product tends to induce participation.

The promotional mini-homepage largely has a product promotion and event advertisement corner, and in the case of Outback, a menu photo album is made to promote the menu, and users scrap it, thereby increasing the effect of word of mouth.

However, the large number of individual visits to the company's mini homepage is to apply various items provided on the company's mini homepage to their personal mini homepage, and the company even has a separate staff member in charge of operating such a mini homepage. It is operating.

In addition, when an individual selects an item by creating a similar image through an actual product in order to advertise the product planned by a company, the degree to which the image of the actual product is advertised along with the content of the product associated with the item. It is being used.

However, there is a problem that it is very difficult to use the linkage so that the actual product can be purchased through a specific image as described above, and it is very difficult to use it in connection with the corporate image marketing. There is a problem in not being able to promote at all.

In addition, in the creation of new potential customers, existing purchasers were provided with a motive for visiting the company to receive virtual money by inducing access to the corporate mini-homepage through promotion when purchasing offline products. There is a problem that new potential customers who do not have a corporate mini-homepage cannot participate because there is no access path.

In addition, due to the emphasis on marketing for a specific product, there are very few individuals who visit the website of a company that produces the product, and thus there is a problem in that it is not possible to perform the function suitable for the original purpose.

In order to solve the above problems, the present invention induces an individual to access a specific website determined by a company or a company mini-homepage to access the number for a product purchased offline or online, or a separately generated number. The purpose is to provide an advertising method using image content production that enables the image of the company and the product to be advertised at the same time by imprinting the image of the company and by providing the item according to the product to individuals. have.

In addition, it provides an advertisement method using image content production that allows individuals who have purchased the product to access a specific website determined by the company to advertise new products and improve the access rate of a specific website. It has a purpose.

In addition, prior to acquiring the items provided by the company, individuals are asked to access video advertisements provided by the company, and provide an advertisement method using image content production that allows individuals to be imprinted on the company's image or specific product. Ha

There is a purpose.

In addition, when an individual applies image content to the game homepage, customers who purchase the product and their age, gender, and interests are subdivided into the customer base (in the case of a mini-homepage, the age group or close relationship is subdivided and blog If the main concerns are the same, all

Even in the case of Vail, when using image content such as color mail, items or images in the form of banner advertisements are discriminated against the person who obtained the item after purchasing the product and the person who received the image content and exposed to the advertisement is similar in age, sex, and interests). By providing content, the advertisement through the company's mini-homepage, the corporate website, or the community between customers who purchase products (viral marketing effects resulting from consumer participation in user reviews or product usage through linkage) are linked to the existing banner advertisement. Aims to provide an advertisement method using image content production so that banner advertisements can be combined with other personal homepages (minihomepages, blogs).

In order to achieve the above object, this initiative purchases goods through offline stores, online stores, and mobile phones, processes the corresponding items by writing a predetermined number according to the purchased products, and provides them to the buyer, and items provided to the buyer. When another user selects, at the same time, the corporate server calls the banner advertisement data stored in the database to appeal the corporate image or image for a specific product for a predetermined period of time through a banner-type advertisement, and when the display of the banner advertisement is turned off. Image content creation characterized by providing items according to products to other users' game homepages, and linking user-participating text advertisements (speech balloons, etc.) and URLs to induce visitors to personal homepages to visit a corporate promotional mini-homepage or corporate homepage. Provides an advertising method using

Hereinafter, the effect of the advertising method using image content production according to the present invention is that a company appeals an image of a company or a specific product to users who provide an item at the moment of processing the item. There is an effect that can highlight the image of

In addition, for products sold offline or online, the corporate server creates and provides items that can be used in personal homepages, so there is an effect of promoting specific products of the company.

In addition, since it is possible to have data that can confirm the purchase age of a specific product and the taste of consumers, there is an effect of appropriately planning an image for a similar product produced in the future and marketing according to the image.

In addition, there is an effect of obtaining by subdividing data according to age, gender, interest, etc. according to the item by exposing a corporate image, advertisement, etc. to the people around the customer who purchased the product in the form of an item and allowing visitors to select it.

In addition, by providing differentiated banner advertisement formats according to the company's item, it provides advertisements through the company's mini-homepage, the corporate homepage, or the community between customers who purchase products in conjunction with the URL, which is differentiated from the existing banner advertisements. There is an effect that can be done.

In addition, the company appeals the image of the company or the image of a specific product to a segmented customer group of similar age, gender, and interest through pre-purchase customers in a personal space, so it penetrates into the consciousness of users and highlights the image of the company. It works.

1 is a flow chart showing an advertisement method using image content production according to the present invention.
2 is a flow chart showing the steps of displaying advertisements and providing items through product image content production according to the present invention.
Figure 3 is a flow chart showing another embodiment of Figure 2;
Figure 4 is a flow chart showing another embodiment of Figure 3;
FIG. 5 is a structural diagram showing a state displayed when another person visits the mini-homepage of FIG. 4;

Hereinafter, an advertisement method using image content production according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a flow chart showing an advertisement method using image content production according to the present invention, and FIG. 2 is a flow chart showing a step of displaying advertisement and providing an item through product image content production according to the present invention.

As shown in Figs. 1 to 2, the present invention comprises a user computer 10 that is accessed through an Internet network in order for a user to directly create a personal homepage 11 in a space.

Provided through the homepage server 12 in a virtual space so that a mini-homepage or blog (hereinafter referred to as a'personal homepage') can be produced, and various types stored in the database (not shown) of the homepage server 12 to create a homepage. Data (skin, avatar, item, etc.) is stored.

In addition, the homepage server 12 provides a personal homepage 11 to the user through the Internet network, and the personal homepage 11 at this time allows the user to directly select and produce, and the homepage provided initially is other images, etc. Comes without it.

When a user purchases an item at an online store 40, an offline store 30, or purchases an item through a mobile phone, the company server ( 20), and the enterprise server 20 is interlocked with the enterprise database 21 that stores personal information and product information input by the user.

The corporate database 21 generates an item according to the number input by the user and provides it to the personal homepage 11 through the corporate server 20.

In addition, the database 21 stores a plurality of advertisement data so that banner advertisements can be displayed according to the number input by the user, and advertisement data according to the call signal of the corporate server 20 is provided in real time.

The homepage server 12 and the enterprise server 20 make a contract so that the items provided while conducting a specific marketing in the enterprise can be stored in the user's personal homepage item room 11a, and according to the contract, the enterprise server 20 The homepage server 12 is set to be automatically stored in the user's item room 11a simply by providing a.

In addition, the user can access the website 22 of the corporate server 20 or the corporate mini-homepage (not shown) for the products purchased at the offline store 30 and the online store 40 and enter the number purchased by the user. do.

At this time, the input number is directly applied to the enterprise server 20 to process the item accordingly, and during the processing process, the data of the enterprise database 21 is called and displayed so that the user can view the advertisement provided by the enterprise.

Displayed advertisements are provided within the range that the user does not get bored through various techniques, and may be provided using techniques provided on the current website.

When a user purchases a product at the online store 40 through a mobile phone, the online store 40 provides a text or image to the user's mobile phone 13 through an SMS text sending company.

The number sent by SMS text is applied to the user's mobile phone by generating a number from the server that manages the online store 40 or the corporate server 20.

The user accesses the enterprise server 20 by using a number that is authorized through SMS text, and then applies the number to receive the corresponding item.

Looking at the advertisement according to the present invention configured as described above, the user is connected to the corporate server 20 through the Internet network so that the user can purchase an item using the offline store 30 and enter a number from the purchased item. do.

In addition, in the case of purchasing goods at the online store 40 through the user computer 10, a number for receiving the item is displayed after payment, and the user uses the displayed number to the corporate server 20. Connect to and access to receive items according to the product.

In addition, in the case of purchasing an item at the online store 40 through the mobile phone 13, the user's mobile phone number is sent via SMS so that the user can make a purchase decision and receive the item according to the item after paying the price. To send.

The user accesses the enterprise server 20 so that items according to the goods can be provided through a text sent to the mobile phone 13.

In the state of being connected to the corporate server 20 through the user computer 10, the corporate server 20 includes a tenth step (S10) of logging in by accessing the corporate server 20 for items according to the product, and whether a member or non-member The number according to the product after logging in through the eleventh step (S11) of determining easy access, the 12th step (S12) of inducing membership if a non-member through the eleventh step (S11) and the 12th step (S12) The thirteenth step (S13) of inputting, the fourteenth step (S14) of processing the item according to the product in the corporate server 20, and when the item processing is completed, the member D/B is searched and the user's personal homepage 11 ) The fifteenth step (S15) of providing an item by URL, the sixteenth step (S16) of checking whether there is a user who has accessed through the personal homepage (11) on the corporate server (20), and the visitor's selection if there is a visitor The 17th step of displaying an item (S17), the 18th step of determining whether the visitor has selected the item (S18), the 19th step of displaying a banner advertisement for a predetermined time if the visitor selects the item (S19), and banner advertisement Step 20 (S20) of determining whether or not is terminated, step 21 (S21) of determining whether the user is continuously connected, and if the visitor is continuously connected, the member database (D/B) 21 is searched. A 22nd step (S22) of checking the user's URL and a 23rd step (S23) of transmitting the selected item to the user's personal homepage 11 address are performed.

The item provided in step 16 (S16) is provided by processing an image of a company or an image according to a product by selecting any one category among a plurality of items or one item, and the load rate or access rate of the company server 20 It may be provided selectively in consideration of, and may be provided differently according to the cost required for image processing.

When the item selected by the user through the first step (S10) to step 11 (S11) applies the item data to the homepage server 12 where the personal homepage 11 is opened, the homepage server 12 It is primarily stored in the database (D/B).

Based on the data stored in the database of the homepage server 12, the user's personal homepage 11 address is identified, and the URL (uniform resource locator) is searched accordingly, and the stored data is stored in the user's item room 11a. , Allow users to access and use the stored data later.

FIG. 3 is a flow chart showing another embodiment of FIG. 2, and as shown in FIG. 3, a personal homepage 11 is provided for direct marketing using an item.

When a user whose personal homepage 11 is opened accesses the website, the homepage server 12 providing the mini-homepage performs step 30 (S30) requesting the user to log in, and step 30 (S30). A 31st step (S31) of determining whether or not it is a member of the website providing the personal homepage 11 is performed.

In the 31st step (S31), if you are not a member of the website, the 32nd step (S32) is performed, and the member who has logged in in the 31st step (S31) and the member who is logged in in the 32nd step (S32) A 33rd step (S33) of user authentication is performed for one member.

After user authentication is completed in step 33 (S33), step 34 (S34) of determining whether the user has accessed the item shop in the website to obtain an item to be applied to his personal homepage 11 (S34) Do.

If the user accesses the item shop in step 34 (S34), the homepage server 12 performs step 35 (S35) of displaying paid/free items for the user to select.

In step 35 (S35Z), step 36 (S36) is performed to determine whether the user has selected a free item (an item provided for promotion by the company).

If the item selected by the user in step 36 (S36) is an item produced for promotion or marketing in Gear, the homepage server 12 includes the item information and applies it to the user's personal homepage 11 A 37th step (S37) of expressing a guide to apply it in some way is performed.

If the user selects that the content has been confirmed in step 37 (S37), step 38 (S38) of checking the URL of the logged-in user is performed.

In step 38 (S38), a step 39 (S39) of storing the item stored in the item room 11a in the item room 11a so that the item stored in the item room 11a can be applied to the user's personal homepage 11 is performed.

If the user applies to the personal homepage 11 in step 39 (S39), the company performs step 40 (S40) in which a predetermined fee is paid to the homepage server 12 by counting the number of times selected by the users.

In step 39 (S39), when the user applies the item stored in the item room 11a to the personal homepage 11, a balloon in which the content is written on one side of the item (a balloon in which information is inserted, hereinafter'text advertisement') (Referred to as "L") is carried out in a 41st step (S41) of manufacturing so that it can be expressed.

In step 41 (S41), step 42 (S42) is performed so that the user applies the text advertisement to the item so that when another person visits the user's mini-homepage, it can be checked.

If the text advertisement is applied to the item in step 42, the homepage server 12 performs step 43 (S43) of determining whether there is a user's personal homepage visitor.

In step 43 (S43), if there is a visitor, step 44 (S44) is performed to determine whether or not an item applied to the personal homepage has been selected.

A 45th step (S45) of moving to an i-thep shop where an item can be obtained through the URL applied to the item selected in step 44 (S44) is performed.

When moving to the corresponding URL in step 45 (S45), the homepage server 12 performs step 46 (S46) of checking how many times the item of which company has been selected by another person.

In step 46 (S46), a step 47 (S47) is performed to determine whether or not a predetermined number of times is exceeded.

In step 47 (S47), if it is more than a certain number, step 48 (S48) is performed in which cyber money that can be used on cyber such as acorns is paid to the user of the personal homepage 11 to which the item is applied.

FIG. 4 is a flowchart illustrating another embodiment of FIG. 3, and FIG. 5 is a structural diagram illustrating a state displayed when another person visits the mini-homepage of FIG. 4.

In FIG. 4, in order for another user to select an item applied to the mini-room of the personal homepage 11, first, if the user is a member of the website where the personal homepage 11 is opened, log in, and if not a member After registering as a member, log in to receive user authentication.

After logging in to another user, a 50th step (S50) is performed in which the homepage server 12 checks whether an item provided by the company is selected by accessing the user's personal homepage 11.

If a gear promotion or advertisement item is selected in the 50th step, a 51st step (S51) is performed in which the user creates a text advertisement to be applied to the personal homepage 11 so that the text advertisement is grafted to the selected item.

In step 51 (S51), after the user creates a text advertisement, a 52nd step of applying it to the selected item so that other users can view it when accessing the personal homepage 11 is performed.

If the user creates a text advertisement in step 52, the homepage server 12 performs step 53 of grafting the company's URL.

In step 53, a step 54 of determining whether another user has accessed the personal homepage 11 is performed while the URL is grafted to the text advertisement.

In step 54, step 55 is performed to determine whether an item provided by the company is selected while another user is connected.

If the user has not selected in step 55, it is determined whether the user is continuously connected to the personal homepage 11, and if not, the detection of selecting an item in the current situation is terminated, and if the user is still connected, whether the user has selected the item. Step 56, which is returned to step 55, is performed.

If an item is selected in step 55, step 57 of moving to the website 22 set by the company or the company mini-homepage through the URL grafted to the text advertisement is performed.

In step 57, when moving to the company's website 22 or the mini-homepage, the homepage server 12 performs step 58 to determine how many times the number selected through the personal homepage 11 is.

In step 58, the homepage server 12 checks the number of times the user has moved to the corporate website 22 or the mini-homepage through the personal homepage 11, and if the number is more than a certain number, the personal homepage 11 provides the user on-line like acorn. Step 59 is carried out to provide usable cyber money.

A process of displaying an advertisement according to item production according to the present invention will be described using the above configuration.

First, in partnership with portal websites (eg Daum, Naver, Cyworld, Yahoo, Cheonrian, etc.) that can open a personal homepage 20, the corporate homepage server 12 Receiving this, a business alliance is made in advance for the items to be automatically stored in the item room 11a of the user's personal homepage 20 to solve the problem of data transfer.

In addition, in the website shopping mall, when a user purchases a product using the mobile phone 13, a predetermined number is generated to notify the company that is running the event so that the company can receive the item and send it to the mobile phone 13 of the user. Enter into a business alliance to notify by SMS text.

The user purchases a predetermined item through any one of the offline store 30, the online store 40, and the mobile phone 13, acquires a number provided according to the purchased item, and uses the user computer 10 to It is connected to the enterprise server 20 through the network.

The corporate server 20 recommends logging in to an accessed individual member, and induces membership registration if the user is not a member. At this time, in order to receive an item, it is notified that the service can be provided only after a member registration.

While the user logs in or registers as a member, the user inputs a number according to the item through the frame provided on the website 22 of the company.

Based on the number entered by the user, the corporate server 20 first checks whether the item is a previously provided number or not through the database 21, and if the number has already been provided, "an item has already been provided." At the same time, it asks if you want to continue to receive items.

When it is confirmed that the user wants to be provided with the item, the corporate server 20 provides a logo of the company or an image of a representative product.

In addition, if an item is not provided in the past, the enterprise server 20 creates an item according to the number input by the user.

In order to provide an item, the corporate server 20 searches the member database 21 to check the URL according to the personal homepage 11 entered by the user, and when the item is produced, the company server 20 searches the personal homepage 11 according to the URL. Provide the item.

The user applies the item stored in the item room 11a of his personal homepage 11 to the personal homepage 11, and after the visitor accesses the personal homepage 11 to which the company's item is applied, selects the item to which the URL is connected. Then, it is determined by the corporate server 20 whether or not the company has accessed the website 22 or the corporate mini-homepage.

At this time, the determination of the corporate server 20 is from the homepage server 12 of the personal homepage 20 to which the item is applied when the URL is moved to the corporate website 22 or the corporate mini-homepage by the connected item. ) By applying a signal to the person's personal homepage 11, so it can be confirmed through this signal.

The corporate server 20 displays the item so that the accessed visitor (other users who have access to the personal homepage) can select the item, and when the visitor selects the item, it displays a banner advertisement and then provides the selected item. .

In addition, unless only items are provided by companies, skins are supplied to users who use blogs so that they can be applied to user blogs. In this case, users insert text characters into the skins to intervene the contents of the company to other users.

Induces access to the corporate website or corporate mini-homepage.

In the blog, the content of the company is intervened through text characters, and the banner advertisement is approved by the company and applied to the user's blog, and then other users can select it and move it to the company's website or to the company mini-homepage. .

Even at this time, the banner advertisement is linked to the company's URL, and if a visitor selects it, the user can go to the corporate website or corporate mini-homepage to obtain the item.

When only the items provided by the company are selected in the personal homepage (11), it is not connected to the homepage of the company or the corporate mini-homepage, and even when the company's banner advertisement is interposed in the personal homepage (11), it is linked to it. Corporate web via url

Move to the site or corporate mini-homepage.

When other users move to and access a corporate website or corporate mini-homepage through the user's personal homepage (personal mini-homepage, blog) 11, the corporate server 20 Provides cyber money such as acorns that can be used.

In addition, another user accesses the user's personal homepage 11, moves to the corporate website or corporate mini-homepage, checks this, and displays the item so that the visitor (other user) can obtain the item from the corporate server 20. do.

If the visitor selects the item after displaying the item, the corporate server 20 displays the banner advertisement data in the database 21 so that the company's image or advertisement for a specific product can be performed with the message "Current item is being produced." Call.

The data in the banner format may be a fixed banner, an animation banner, an interactive banner, or the like. In this case, the display according to the format is displayed in a form that best suits the image of a company or product.

The fixed banner is made as a single picture and displayed in a stationary state. At this time, when a user clicks using a cursor, another website linked thereto is displayed to advertise for a company or product.

Animated banners refer to advertisements by moving a number of pictures at a high speed, and this refers to a form that makes them appear dynamically as a number of frames are moved quickly in a cartoon or movie.

In addition, the interactive banner is designed to include information search and input functions as it shows movement in response to the movement or click of the user's cursor, so that other data such as games can be exchanged. JAVA, shock It is produced using Shockwave, Flash, and CGI.

In addition, the display is not limited to the advertisement in the form of a banner as described above, and while the corporate server 20 processes the image according to the product, an advertisement method that adds fun so that the user does not feel proof is used. It's okay.

When the display of the corporate image or advertisement data according to the product promotion is completed, the corporate server 20 displays an image according to the product so that the user can check it.

At this time, the enterprise server 20 displays only one image identical to the item for the item being displayed, or provides a plurality of items similar to the item so that the user can view and select the item.

When a user selects an item according to a specific product, the enterprise server 20 applies the item to the homepage server 12 opened by the user.

When an item is authorized from the corporate server 20, the homepage server 12 tracks the individual's URL based on the data stored in the member database and stores it in the item room 11a of the personal homepage 11, and the user It is applied to the homepage 11 so that it can be used.

1 or 2 mainly describes the personal mini-homepage of an individual, but is not limited to the personal mini-homepage, as mentioned above, it is also applied to a personal mini-homepage, a blog, or other similar homepages similar to the one mentioned above. can do.

Companies can pay cyber money provided to users as a prize, and in this case, the payment method can provide differentiated products according to the ranking according to the access rate.

In addition, a company can provide items by grafting virus marketing. As an example, a method as shown in FIGS. 3 and 4 is used.

Specifically, after a user logs in to the website where the personal homepage 11 is opened and receives membership authentication, the user visits the item shop of the website to obtain an item to be applied to the personal homepage 11 Connect.

When the user accesses the item shop, the homepage server 12 outputs a paid item or a free item to be selected.

When the user selects a free item from the output item, the homepage server 12 determines which company's item has been selected.

The content is printed to make the user aware of the benefits provided by finding data on the company that provided the item and applying it to the mini homepage.

When the user checks the contents of the benefits according to the application of the avatar, the homepage server 12 checks the URL of the user's personal homepage 11 and stores the selected avatar in the avatar room.

And for the number of times the items stored in the personal homepage are provided or the cost for individual items, a company according to the conditions contracted in advance pays a fee to the administrator who manages the website.

In order for the user to apply the item stored in the item room 11a to the personal homepage 11, first, a text advertisement is created, and the created text advertisement is applied to the item in an appropriate position so that it can be displayed on the personal homepage 11 Apply.

When another person accesses the user's personal homepage while the avatar applied to the text advertisement is applied to the personal homepage 11, the homepage server 12 checks that there is a visitor, checks whether the visitor has selected an item, and selects the item. If so, you are directed to the site through the URL applied to the item.

At this time, the moving place moves to the place where the free item in the website where the free item provided by the company is interposed so that the visitor can select the item selected from the personal homepage 11.

In addition, the homepage server checks how many times the item selected by the visitor has been selected in the personal homepage 11 and applies it to the corporate server 12, and the corporate server 12 determines whether it is more than a certain number or less according to the number of times selected. Cyber money corresponding to the ID according to the URL is paid.

As shown in Fig. 3, an item provided by a company is applied to the user's personal homepage 11, and if it is more than a predetermined number of times according to the applied item, cyber money such as acorns that can be used on the cyber is paid to the item provided by the company. Activate the following advertisement.

In addition, although the description is limited to the personal homepage 11 of the individual in FIG. 3, this is not limited to the personal homepage 11, and it may be said that a blog or a personal mini-homepage in a similar form belongs to this.

In other words, in the case of a blog in the process of providing an item in the personal homepage 11 for other users to select it, as described in Fig. 1, a user creates a text advertisement and applies it, or a banner advertisement on a corporate website. When the other user selects it by taking and applying it, it is possible to move to the corporate website or corporate mini-homepage and receive the corresponding item.

As described above, since users apply and use items provided by companies to their personal homepage, they can decorate their personal homepage 11 without incurring additional cyber money. It is used as a very useful data when conducting marketing in a company because it acquires data on the back.

In addition, since individual users participate in the company's website or corporate mini-homepage by themselves and continuously scrap the image of the company or product, it is indirectly promoted in cyberspace, and the company is linked with the URL according to the banner advertisement. It moves to the website of, so companies can obtain data according to the age and gender of visitors.

Referring to the operation according to FIG. 4, the user logs in to the website where the personal homepage 11 is opened, receives user authentication from the homepage server 12, and then accesses the personal homepage 11.

After accessing the personal homepage 11, in order to obtain an item, it moves to an item shop and looks at what kinds of items are provided for a fee or for free.

In the item shop, various items provided to the homepage server 12 are listed by type, and skins (images that change the surrounding environment of the homepage) are also listed by type.

Items and skins provided for free include items initially provided by the homepage server 12 to produce the personal homepage 11, and items provided by Gear for the purpose of promotion or advertisement to users.

A contract is signed in advance with a company that manages the homepage server 12 so that the items provided by the company can be provided to the user.

When a user selects an item provided for the purpose of corporate promotion or advertisement, the homepage server 12 identifies which company the item selected by the user is an item and a URL associated with the item.

If the item selected by the user is selected to apply to his personal homepage 11, the homepage server 12 displays the information provided by the company so that the user can recognize it, and that the user recognizes the displayed content. Upon confirmation, it moves to the item room 11a of the personal homepage 11.

If the user selects an item to apply to the personal homepage 11 while moving to the item room 11a, the homepage server 12 displays a message to create a text advertisement and induces the user to produce it.

In a state where the text advertisement production is completed as directed by the user from the homepage server 12, it is applied to the personal homepage 11 along with the item or skin, and the homepage server 12 is the company's website ( 22) Alternatively, a URL is grafted so that it can be moved to the mini-homepage established by the company.

In order to receive the cyber money provided by the company after the visitor accesses the user's personal homepage 11 and checks the content of the text advertisement while the item provided by the company and the corresponding text advertisement are applied to the personal homepage 11 When the skin is selected, the homepage server 12 moves to the company's website 22 or the mini homepage through the URL grafted to the item.

The homepage server 12 checks the number of times a visitor accesses the user's personal homepage 11 and selects items provided by the company through the database for each user, and determines that the number of times selected is more than a predetermined number (the number set by the company). If so, it notifies the enterprise server 20.

Based on the data approved by the homepage server 12, the corporate server 20 provides the user with cyber money that can be used in cyber like acorns based on the ID.

In addition, when a visitor who accesses the corporate website 22 or the mini-homepage through the URL grafted to the item through the personal homepage 11 selects an item provided by the company, the corporate server 20 sends the item to the visitor. Along with the expression that it is being produced, the image of the company or the advertisement currently being produced is displayed so that the visitor can see it.

When the company's image advertisement or product advertisement is completed, the company provides the item to the address of the personal homepage 11 opened by the visitor to the item selected by the user.

In addition, when providing an item, the corporate server 20 creates a text advertisement on the item and applies it to the personal homepage 11 to provide acorns or cyber money that can be used on cyber when others see it and select it for more than a predetermined number of times. It informs the notice that it is so that users can apply it.

In this way, a company homepage 20, a company mini homepage, an item shop on a company website 22, a personal homepage 11, etc. Through the process of providing them to people and applying them to the visitor's homepage by accessing it to the user's personal homepage 11, effects such as word of mouth and virus marketing occur.

A company that wants to promote will prepare an advertisement campaign through a contract with the company in charge of the mini-homepage, and link to the corporate homepage or the corporate mini-homepage through the corporate banner.

Since a method such as direct purchase is specifically set and used in connection with a website with high reliability, users with a personal homepage 11 can build more trust.

In addition, on the corporate side, since it is possible to selectively apply for banner items only to users who have opened the personal homepage 11 (all age groups) or target targets, the effect through the advertising campaign can be maximized.

Considering that the personal homepage (11) is driven by the user's peers, it is possible to advertise to the target group most effectively. By promoting banner items, companies are getting an enthusiastic PR man.

Due to the nature of the personal homepage 11, there are many cases of visiting while logged in, which has the advantage of being able to easily convert information of a user who clicks an item into a database.

Personal homepage (11) There is a strong incentive to receive monetary (cyber money, etc.) rewards from the user's side, and since the item itself is an item that can decorate the personal homepage (11), it can be actively promoted without a big rejection to the advertising campaign. There is an advantage to be able to.

In addition, with the advent of a one-person media blog called Personal Homepage (11), the Internet market is seeing new opportunities, and when launching a new brand, opening and promoting a corporate mini-homepage rather than creating a homepage is a response to the market. It can be called a new marketing method, and it can be said to be a marketing method that can be easily reached to the general public.

In addition, as the enterprise server 20 provides items according to the product, the type of item according to the purchase of the product is transmitted, the age at which the product was purchased, and what tendency people have to purchase a specific product. You can get data about it.

It can be used as data that can be usefully used in future product design and marketing according to the data, and it can be usefully used in marketing since it is possible to check the consumption age for a specific product.

In addition, as items for specific products produced by companies are spread online, corporate image advertisements naturally occur, and marketing that can remain in the consciousness of users is unfolded, so companies do not incur significant corporate image without additional advertising costs. Marketing can be done.

Advertisements displayed using the data stored in the database 21 of the corporate server 20 are not performed only on the website, and advertisements can be performed in the same format even in the mini-homepage operated with a separate TCP/IP in the enterprise. have.

As described above, the description was limited to items (images according to specific items), but the company provides data that can change the skin of the personal homepage to change the overall atmosphere of the personal homepage to the same format as the mini homepage operated by the company. There is an advantage in that advertising can be performed by combining the guerrilla and viral styles with corporate image marketing or product image marketing without incurring additional homepage production costs and manpower.

Further, in the specification of the present invention, the configuration and operation have been mainly described in terms of items and skins, but music provided in a virtual space can be provided in the same manner through a method of providing items and skins.

10: User computer 11: Personal homepage
11a: Item Room 12: Homepage Server
13: Cell Phone 20: Corporate Server
21: database 22: website
30: offline store 40: online store

Claims (15)

An offline store 30, an online store 40, and a mobile phone 13 are used to purchase goods, and a predetermined number according to the purchased product is entered, the corresponding item is processed and provided to the buyer, and the items provided to the buyer are provided. When another user selects it, the corporate server 20 simultaneously calls the banner advertisement data stored in the database 21 to appeal the corporate image or the image for a specific product for a predetermined period of time through a banner-type advertisement. When the display of the product is off, items according to the product are provided to other users' personal homepages 11, and by linking user-participating text advertisements (text advertisements, etc.) and URL, visitors to the personal homepage 11 Advertising method using image content production, characterized in that inducing a visit to the homepage. The method of claim 1,
The item according to the product is a tenth step (S10) of logging in by accessing the enterprise server 20,
The eleventh step (S11) of determining whether it is a member or a non-member, and
A 12th step (S12) of inducing membership registration if a non-member through the 11th step (S11),
A thirteenth step (S13) of entering a number according to the product after logging in through the 12th step (S12),
The 14th step (S14) of processing the item according to the product in the enterprise server,
When the item processing is completed, a 15th step (S15) of searching for the member D/B and providing the item with the user's personal homepage URL,
The 16th step (S16) of checking in the corporate server whether there is a user who has accessed through the personal homepage,
A 17th step (S17) of displaying an item to be selected by the visitor when there is a visitor,
Step 18 (S18) of determining whether the visitor has selected, and
If the visitor selects the item, a 19th step (S19) of displaying a banner advertisement for a predetermined period of time,
A 20th step (S20) of determining whether the banner advertisement has ended,
A 21st step (S21) of determining whether the user is continuously connected, and
If the visitor continues to be connected, a 22nd step (S22) of searching the member database (D/B) to check the user's URL;
Advertising method using image content production, characterized in that consisting of a 23rd step (S23) of transmitting the selected item to the user's personal homepage (11) address. The method according to claim 1 or 2,
An advertisement method using image content production, characterized in that the item is processed in the same manner as a specific product produced by a company and provided to the user. The method according to claim 1 or 2,
An advertisement method using image content production, characterized in that items are provided in various ways so that a user can select from a plurality of images. The method according to claim 1 or 2,
The banner advertisement is an advertisement method using image content production, characterized in that an image of a company and an image of a specific product are displayed using fixed, animation, and interactive banners. The method according to claim 1 or 2,
The product number is an advertising method using image content production, characterized in that the product number is a unique production number or a number generated to provide a separate item. The method according to claim 1 or 2,
The product number is an image content production, characterized in that when a product is purchased online through the mobile phone 13, the company server 20 and the offline store 30 process the number that provides the item and are approved through SMS text. Advertising method used. When selecting to apply an item provided free of charge to the personal website 11 by itemizing a corporate image or product image using an item shop provided by the website of the homepage server 12, the user's By tracking the ID, the item with the URL attached is stored in the item room 11a of the personal homepage 11, and the stored item is applied to the personal homepage 11 to provide items provided by the company when other users click An advertisement method using image content production in which items according to the image of the company and products are provided by moving to the receiving website and selecting an item. The method of claim 8,
Acquiring the item comprises a 30th step (S30) in which the user logs in to the website;
A 31st step (S31) of determining whether a member is a member or a non-member;
A step 32 (S32) of inducing membership registration if a non-member through step 31 (S31);
A step 33 (S33) of logging in and receiving user authentication if a member or member has been registered in step 31 (S31) and step 32 (S32);
Step 34 (S34) of determining whether or not the user has accessed a site providing an item in order to select an item through step 33 (S33), and
If the site is accessed through the 34th step S34, a 35th step S35 of displaying a paid/free item to be selected;
A step 36 (S36) of determining whether the homepage server 12 has selected a free item in step 5;
If the free item is selected in step 36, a step 37 (S37) of expressing the content of notices when applied to the personal homepage 11 on the homepage server 12;
A step 38 (S38) of checking the personal URL of the user who has selected the item in step 37 (S37);
A step 39 (S39) of storing the item selected by the user in step 38 (S38) in the item room 11a of the personal homepage 11;
A 40th step (S40) of providing a cost according to the item moved to the personal homepage 11 in the 39th step (S39);
A 41st step (S41) of producing a text advertisement according to the item so that others can receive the free item in the 39th step (S39);
Step 42 (S42) of checking whether there is a visitor in a state in which the item is applied to the personal homepage 11 in step 41 (S41);
A 43 (S43) step of grafting the text advertisement produced in step 42 (S42) to an item;
A step 44 (S44) of determining whether there is a visitor in the personal homepage 11 in step 43 (S43C) by the homepage server 12;
A step 45 (S45) of determining whether a visitor has selected an item through step 44 (S44C);
Step 46 (S46) of moving the URL connected to the item to the item shop in the website if the visitor selects the item through the step 45 (S45);
Step 47 (S47) of checking the number of selections according to the item in the homepage server 12 when the visitor moves to the corresponding URL through step 46 (S46);
A step 48 (S48) of determining whether the number of times checked through the step 47 (S47C) is equal to or greater than a predetermined number;
The advertisement method using image content production, characterized in that consisting of a 49th step (S49) of paying cyber money if the predetermined number of times or more through the 48th step (S48). The method of claim 9,
When the user selects an item in step 37, the homepage server 12 applies it to the personal homepage 11, and when the visitor selects it, the content that the corresponding cyber money is paid is displayed. Advertising method used. When a visitor selects it while an item provided by a company is applied to the personal homepage 11 provided on the website of the homepage server 12, any of the website set by the company or the corporate minihompage An advertisement method using image content production that allows visitors to move to one place and obtain items provided by companies. The method of claim 11,
An advertisement method using image content production, characterized in that when a visitor selects an item to be acquired by moving to one of the corporate website 22 and the mini-homepage through a URL, a corporate image advertisement and a product advertisement are displayed. The method of claim 11 or 12,
When a visitor selects to acquire an item, the corporate server 20 displays a video advertisement with the phrase'item is being produced'. Advertising method using image content production. The method of claim 11 or 12,
When a visitor accesses one of the corporate homepage and the mini homepage and selects an item, the item produced by the corporate server 20 through the visitor's member information is approved to the item room 11a. Advertising method used. The method of claim 11 or 12,
The company calculates the number of items selected by the visitor accessing the personal homepage 11 on the homepage server 12, and based on this, pays cyber money to the user when the number is more than a predetermined number. .

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