KR20190123174A - Set top box, and control method thereof - Google Patents

Abstract

The present invention relates to a set top box and an operation method thereof capable of inducing purchase of a product being broadcasted on a commerce channel based on a message displayed on a terminal paired with the set top box when the set top box enters the commerce channel. The set top box comprises: an installation unit; a confirmation unit; and a control unit.

Description

Set top box and its operation method {SET TOP BOX, AND CONTROL METHOD THEREOF}

The present invention relates to a method for inducing the purchase of goods on the commerce channel based on a message displayed in a terminal paired with the set-top box when the set-top box enters the commerce channel.

IPTV (Internet protocol Television) service is a two-way information service that provides hundreds of channels using high-speed internet network. It is a broadcast program provider (PP: Program Provider) from an IPTV headend system through an internet network through a set-top box. Or, it provides subscribers with various contents transmitted from terrestrial, cable, and satellite.

In other words, the IPTV service is mainly provided with a TV portal centered on the VOD service. The IPTV service integrates a communication function for providing Internet service to a PC and a broadcast function for providing a multi-channel TV broadcasting service. Can be provided.

In this regard, recently, as part of an IPTV service, it has been commercialized to provide a shopping broadcasting service provided by a commerce operator through a separate commerce channel.

As such, in the case of a shopping broadcasting service provided through a commerce channel, the ultimate purpose of the service is to sell a product that is being broadcast to viewers and to increase revenue accordingly.

However, in the existing shopping broadcasting service, since the sale of the product can be made only through the voluntary participation of the IPTV service subscriber who is watching the broadcast, the reality is that there is a limit in increasing the sales.

Accordingly, the present invention intends to propose a new method for promoting the sale of goods in a shopping broadcasting service provided through a commerce channel.

The present invention has been made in view of the above circumstances, and an object of the present invention is to broadcast on a commerce channel based on a message displayed on a terminal paired with the set-top box when the set-top box enters a commerce channel. To induce the purchase of goods.

Set-top box according to an embodiment of the present invention for achieving the above object, the installation unit for downloading and installing a data application for receiving data content in the commerce channel in accordance with entering the commerce channel; A confirmation unit for confirming whether to pair with a terminal on which the mobile application of the commerce channel is installed; And a control unit for transmitting a control signal to the terminal through the data application, when the pairing with the terminal is confirmed, allowing the terminal to display a message related to the purchase of goods in the commerce channel based on the mobile application. Characterized in that it comprises a.

Specifically, the set top box may further include a connection unit for performing pairing with the terminal located in the network coverage of the router based on the router to which the set top box is connected.

Specifically, when the identification information of the data application and the identification information of the mobile application match, the access unit may perform pairing with the terminal.

In detail, the data application may be deleted from the set top box when the set top box deviates from the commerce channel.

In detail, the controller may transmit the control signal to the terminal when the data application is not deleted from a time point at which the data application is installed to a time point when a preset viewing time elapses.

In detail, the control unit sets the wireless signal strength of the terminal to be confirmed as the reference signal strength at the time of pairing with the terminal, and sets a difference between the wireless signal strength of the terminal and the reference signal strength. If it is maintained within the size, the control signal may be transmitted to the terminal.

Specifically, when the user operation is confirmed in the terminal through the mobile application, the controller may transmit the control signal to the terminal.

A method of operating a set-top box according to an embodiment of the present invention for achieving the above object, the installation step of downloading and installing a data application for receiving data content in the commerce channel as the commerce channel; A confirmation step of confirming whether to pair with a terminal on which a mobile application of the commerce channel is installed; And when the pairing with the terminal is confirmed, a control signal for allowing the terminal to display a message related to the purchase of goods in the commerce channel based on the mobile application to the terminal through the data application. Characterized in that it comprises a step.

Specifically, the method may further include a connection step of performing pairing with the terminal located in the network coverage of the router based on the router to which the set-top box is connected before the checking.

Specifically, in the accessing step, when the identification information of the data application and the identification information of the mobile application match, the pairing with the terminal may be performed.

In detail, the data application may be deleted from the set top box when the set top box deviates from the commerce channel.

In detail, the control step may transmit the control signal to the terminal when the data application is not deleted from a time point after the data application is installed to a time point when a preset viewing time elapses.

Specifically, in the control step, the wireless signal strength of the terminal identified through the router at the time of pairing with the terminal is set to the reference signal strength, the difference between the wireless signal strength and the reference signal strength of the terminal When maintained within a set size, the control signal may be transmitted to the terminal.

In detail, in the control step, when the user manipulation in the terminal is confirmed through the mobile application, the control signal may be transmitted to the terminal.

Thus, according to the set-top box according to the present invention and a method of operating the same, when the set-top box enters the commerce channel, a message related to the purchase of a product is displayed on the terminal paired with the set-top box, and the viewer can purchase the product based on the message. By inducing, it is possible to expect a sales promotion effect on the goods being broadcast in the commerce channel.

1 is a schematic configuration diagram of an IPTV service-based shopping broadcasting system according to an embodiment of the present invention.
2 is a schematic configuration diagram of a set-top box according to an embodiment of the present invention.
3 is an exemplary diagram for explaining a terminal message according to an embodiment of the present invention.
4 and 7 are flowcharts illustrating a method of operating in a set-top box according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention.

1 shows a schematic configuration of a shopping broadcasting system based on an IPTV service according to an embodiment of the present invention.

As shown in FIG. 1, the shopping broadcasting system according to an exemplary embodiment of the present invention includes a commerce operator device 10, a media platform device 20, a router 30, a set-top box 40, and a terminal 50. It may have a configuration that includes).

The commerce operator device 10 refers to a server or a device operated by a commerce operator. The commerce operator device 10 transmits a shopping broadcasting service produced in a studio through a commerce channel so that an IPTV service subscriber who enters a commerce channel may receive it.

The media platform device 20 refers to a platform server or a device operated by a cable broadcaster. As part of an IPTV service, a shopping broadcasting service produced by a commerce operator device 10 is set up through a set-top box 40. It will be delivered to the subscriber.

The router 30 refers to a device for providing an Internet connection environment for the set-top box 40. The router 30 is wired to the set-top box 40 and wirelessly connected to the terminal 50 that is located within the network coverage. It can provide a base Internet connection environment.

The set-top box 40 refers to a relay device installed in a specific place (for example, a home) associated with an IPTV service subscriber to receive an IPTV service, and the shopping broadcast delivered by the media platform device 20 through the router 30. In addition to the service, various contents related to the IPTV service including the Internet content and the Video on Demand (VoD) service may be received.

The terminal 50 refers to a device possessed by an IPTV service subscriber and may receive a shopping broadcasting service provided by a commerce channel separately from the set-top box 30 based on the execution environment of the mobile applicator.

Such a terminal 50 is, for example, a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, personal Personal Computers, Notebook Computers, Slate PCs, Tablet PCs, Tablet PCs, Ultrabooks, Wearable Devices, Wibro Terminals, and Flexible Terminals This may be applicable, and the present invention may include all devices capable of executing an application.

In the IPTV service-based shopping broadcasting system according to the embodiment of the present invention, the IPTV service is provided through the set-top box 40 or the terminal 50 through the shopping broadcasting service produced by the commerce operator device 10 based on the above-described configuration. It can be provided to the subscriber.

On the other hand, as mentioned in the prior art, in the case of a shopping broadcast service, while selling the product that is being broadcast to the viewer can increase the revenue revenue, the product can be sold only through the voluntary participation of the IPTV service subscribers watching the broadcast. As such, there is a limit to increasing sales.

Accordingly, an embodiment of the present invention is to propose a new method for promoting the sale of goods in the shopping broadcasting service provided through the commerce channel, and will be described below with respect to the configuration of the set-top box 40 to realize this It will be described in detail.

2 shows a schematic configuration of a set-top box 40 according to an embodiment of the present invention.

As shown in FIG. 2, the set-top box 40 according to an embodiment of the present invention includes an installation unit 41 for installing a data application, a confirmation unit 43 for confirming whether to pair with the terminal 50, And a controller 44 which transmits a control signal.

In addition, in addition to the above-described configuration, the set-top box 40 according to an embodiment of the present invention may further include a connection unit 42 that performs pairing with the terminal 50.

All or at least some of the configuration of the set-top box 40 may be implemented in the form of a hardware module software module, or may be implemented in the form of a combination of a hardware module and a software module.

Here, the software module may be understood as, for example, an instruction executed by a processor controlling an operation in the set top box 40, and the instruction may have a form mounted in a memory in the set top box 40. .

On the other hand, the set-top box 40 according to an embodiment of the present invention, in addition to the above-described configuration, may further include a configuration of the communication unit 45 which is an RF module that is responsible for the actual communication function through the interface with the router 30. .

Here, the communication unit 45 may include, but is not limited to, for example, an antenna system, an RF transceiver, one or more amplifiers, tuners, one or more oscillators, a digital signal processor, a codec chipset, a memory, and the like. Any known circuit to be performed may be included.

As a result, when the set-top box 40 according to an embodiment of the present invention enters into the commerce channel, a message related to the purchase of a product is displayed on the paired terminal 50 to induce a purchase of a product that is being broadcast on the commerce channel. Hereinafter, each component in the set-top box 40 for realizing this will be described in more detail.

The installation unit 41 performs a function of installing a data application.

More specifically, when the installation unit 41 enters the commerce channel to receive the shopping broadcasting service according to the operation of the IPTV service subscriber, the installation unit 41 receives a data application for receiving data contents in the shopping broadcasting service from the media platform apparatus 20. Download, install and run.

In relation to this, the shopping broadcasting service includes broadcasting contents (images and audio) and data contents (images and data) displayed based on a data application separately from the broadcasting contents. 40 may be delivered to the set-top box 40 together with the broadcast application in the form of MPEG2-TS OVER IP when entering the commerce channel.

On the other hand, in the case of a data application installed for receiving data content, the set-top box 40 is deleted by the set-top box 40 when the set-top box 40 is separated from the commerce channel by the channel operation of the IPTV service subscriber.

The connection unit 42 performs a pairing function with the terminal 50.

More specifically, the connection unit 42 is located in the network coverage of the router 30 after installing the data application, and when the terminal 50 in which the mobile application of the commerce channel is installed is confirmed, performs pairing with the terminal 50. Done.

At this time, the connection unit 42 compares the identification information (for example, the key value) of the data application installed to receive the data content with the identification information (for example, the key value) of the mobile application installed in the terminal 50, and compares the result data application Pairing with the terminal 50 is performed only when the identification information of the and the mobile application coincide with each other.

For reference, as to whether the identification information of the data application installed in the set-top box 40 and the identification information of the mobile application installed in the terminal 50 is matched, the user possessing the terminal 50 may use the set-top box 40 ) Is to check whether the installed IPTV service subscribers.

On the other hand, for this purpose, when installing the mobile application in the terminal 50, the same identification information as that of the data application installed in the set-top box 40 through the input of dictionary information, such as IPTV subscription information should be given to the mobile application, of course would.

The verification unit 43 performs a function of checking whether or not pairing with the terminal 50.

More specifically, the checker 43 checks whether the paired terminal 50 exists when the set time has elapsed after installing the data application according to the access to the commerce channel.

The controller 44 performs a function of transmitting a control signal.

In more detail, when the pairing with the terminal 50 is confirmed as a result of the pairing check, the controller 44 determines a message (eg, a pop-up message) related to the purchase of the product in the commerce channel based on the mobile application. It is determined whether the control signal capable of transmitting the control signal can be transmitted, and the control signal is transmitted to the terminal 50 through the data application only when the determination result can be transmitted.

In this case, when the data application is not deleted from the time when the data application is installed to the time when the preset viewing time elapses, the control unit 44 may, in other words, the commerce channel from the set top box 40 until the viewing time is elapsed. If it is confirmed that does not deviate it can be determined that the transmission of the control signal possible.

Here, the viewing time is a psychological interest time and can be understood as a time when the probability of purchasing the product being viewed through the commerce channel is the highest, and the viewing time is determined according to the opinion of an expert (for example, a psychologist), Or, it may be determined for each subscriber of the IPTV service through analysis of purchase patterns in the commerce channel.

In addition, the controller 44 sets the wireless signal strength of the terminal 50 checked through the router 30 as a reference signal strength at the time of pairing with the terminal 50, and sets the wireless signal strength and the reference of the terminal 50. When the difference in signal strength is maintained within a predetermined size, it may be determined that transmission of the control signal is possible.

Here, the difference between the radio signal strength and the reference signal strength of the terminal 50 is maintained within the set size, the IPTV service subscriber having the terminal 50 watching the shopping broadcasting service through the commerce channel at a fixed position. Can be regarded as.

In addition, the control unit 44 confirms a user operation (eg, button input, sensor value change of the gyro sensor) through a mobile application operating in the background in the terminal 50 before transmitting the control signal. Only when this is confirmed, it can be determined that transmission of the control signal is possible.

Here, confirming the user operation means that the IPTV service subscriber who watches the shopping broadcasting service through the commerce channel possesses the actual terminal 50.

For reference, prior to the transmission of the control signal, each determination operation made using the viewing time, reference signal strength, and user operation may be performed independently or in parallel according to the embodiment. .

On the other hand, in this regard, when the control signal is received from the set-top box 40 in the terminal 50, based on the mobile application according to the received control signal, for example, associated with the purchase of goods in the commerce channel as shown in FIG. If a message (for example, a pop-up message) is displayed, and the IPTV service subscriber having the terminal 50 selects the message, the subscriber can access the purchase system to support the immediate purchase of the product on the commerce channel.

As described above, according to the configuration of the set-top box 40 according to an embodiment of the present invention, a message related to a product purchase is displayed on the paired terminal 50 when entering a commerce channel, based on the corresponding message. By encouraging the purchase of goods by the viewer, it is possible to expect a sales promotion effect on the goods being broadcast in the commerce channel.

Hereinafter, a description will be given of an operation method of the set-top box 40 according to an embodiment of the present invention with reference to FIGS.

First, referring to FIG. 4, when the installation unit 41 enters a commerce channel to receive a shopping broadcasting service according to an operation of an IPTV service subscriber, the installation unit 41 displays a data application for receiving data contents in the shopping broadcasting service. Download from (20), install and drive (S10-S20).

In relation to this, the shopping broadcasting service includes broadcasting contents (images and audio) and data contents (images and data) displayed based on a data application separately from the broadcasting contents. 40 may be delivered to the set-top box 40 together with the broadcast application in the form of MPEG2-TS OVER IP when entering the commerce channel.

On the other hand, in the case of a data application installed for receiving data content, the set-top box 40 is deleted by the set-top box 40 when the set-top box 40 is separated from the commerce channel by the channel operation of the IPTV service subscriber.

Then, after the data application is installed, the connection unit 42 is located in the network coverage of the router 30, and when the terminal 50 in which the mobile application of the commerce channel is installed is confirmed, performs the pairing with the terminal 50. (S30-S40).

At this time, the connection unit 42 compares the identification information (for example, the key value) of the data application installed to receive the data content with the identification information (for example, the key value) of the mobile application installed in the terminal 50, and compares the result data application Pairing with the terminal 50 is performed only when the identification information of the and the mobile application coincide with each other.

For reference, as to whether the identification information of the data application installed in the set-top box 40 and the identification information of the mobile application installed in the terminal 50 is matched, the user possessing the terminal 50 may use the set-top box 40 ) Is to check whether the installed IPTV service subscribers.

On the other hand, for this purpose, when installing the mobile application in the terminal 50, the same identification information as that of the data application installed in the set-top box 40 through the input of dictionary information, such as IPTV subscription information should be given to the mobile application, of course would.

Subsequently, after the installation of the data application according to the access to the commerce channel, the verification unit 43 checks whether the paired terminal 50 exists when the set time has elapsed (S50).

Further, when the pairing with the terminal 50 is confirmed as a result of the pairing check, the controller 44 displays a message (eg, a pop-up message) related to the purchase of the product in the commerce channel based on the mobile application. It is determined whether the control signal can be transmitted (S60).

In this case, as shown in FIG. 5, when the data application is not deleted from the time point at which the data application is installed to the time point when the preset viewing time elapses, the control unit 44, in other words, the set-top box 40 stops viewing. If it is confirmed that the commerce channel has not left until the time elapses, it may be determined that transmission of the control signal is possible (S61a-S62a).

Here, the viewing time is a psychological interest time and can be understood as a time when the probability of purchasing the product being viewed through the commerce channel is the highest, and the viewing time is determined according to the opinion of an expert (for example, a psychologist), Or, it may be determined for each subscriber of the IPTV service through analysis of purchase patterns in the commerce channel.

In addition, as shown in FIG. 6, the controller 44 sets the wireless signal strength of the terminal 50, which is checked through the router 30 at the time of pairing with the terminal 50, as the reference signal strength, and the terminal ( If the difference between the wireless signal strength and the reference signal strength of 50) is maintained within the set size, it may be determined that transmission of the control signal is possible (S61b-S62b).

Here, the difference between the radio signal strength and the reference signal strength of the terminal 50 is maintained within the set size, the IPTV service subscriber having the terminal 50 watching the shopping broadcasting service through the commerce channel at a fixed position. Can be regarded as.

In addition, as illustrated in FIG. 7, the controller 44 may control a user operation (eg, a button input or a sensor value of a gyro sensor) through a detection signal of a mobile application operating in the background in the terminal 50 prior to the transmission of the control signal. Fluctuation), and it is possible to determine that transmission of the control signal is possible only when the user operation is confirmed as a result of the confirmation (S61c-S62c).

Here, confirming the user operation may mean that the IPTV service subscriber who views the shopping broadcasting service through the commerce channel has the actual terminal 50.

For reference, prior to the transmission of the control signal, each determination operation made using the viewing time, reference signal strength, and user operation may be performed independently or in parallel according to the embodiment. .

Referring back to FIG. 4, when it is determined that the control signal can be transmitted, the controller 44 transmits the control signal to the terminal 50 through the data application (S70).

On the other hand, in this regard, when the control signal is received from the set-top box 40 in the terminal 50, a message related to the purchase of goods on the commerce channel based on the mobile application (for example, a pop-up message) If the IPTV service subscriber having the terminal 50 selects a message, the subscriber can access the purchase system and support the immediate purchase of the product on the commerce channel.

As described above, according to the operating method of the set-top box 40 according to an embodiment of the present invention, a message related to the purchase of goods is displayed on the paired terminal 50 when entering the commerce channel, based on the corresponding message. By encouraging the purchase of goods by the viewer, it is possible to expect a sales promotion effect on the goods being broadcast in the commerce channel.

Meanwhile, the functional operations and implementations of the subject matter described in this specification may be implemented in digital electronic circuitry, computer software, firmware or hardware including the structures and structural equivalents disclosed herein, or one or more of them. It can be implemented in combination. Implementations of the subject matter described herein may be embodied as one or more modules related to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of one or more computer program products, ie control systems. Can be implemented.

The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.

As used herein, the term "system" or "apparatus" encompasses all mechanisms, devices, and machines for controlling data, including, for example, programmable processors, computers, or multiple processors or computers. The control system may include, in addition to hardware, code that forms an execution environment for a computer program on demand, such as code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. .

Computer programs (also known as programs, software, software applications, scripts, or code) may be written in any form of programming language, including compiled or interpreted languages, or a priori or procedural languages. It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. A program may be in a single file provided to the requested program, in multiple interactive files (eg, a file that stores one or more modules, subprograms, or parts of code), or part of a file that holds other programs or data. (Eg, one or more scripts stored in a markup language document). The computer program may be deployed to run on a single computer or on multiple computers located at one site or distributed across multiple sites and interconnected by a communication network.

Computer-readable media suitable for storing computer program instructions and data, on the other hand, include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. It may include all types of nonvolatile memory, media and memory devices, including -ROM and DVD-ROM disks. The processor and memory can be supplemented by or integrated with special purpose logic circuitry.

Implementations of the subject matter described herein may include, for example, a backend component such as a data server, or include a middleware component such as, for example, an application server, or a web browser or graphical user, for example, where a user may interact with the implementation of the subject matter described herein. It may be implemented in a computing system that includes a front end component, such as a client computer with an interface, or any combination of one or more of such back end, middleware or front end components. The components of the system may be interconnected by any form or medium of digital data communication such as, for example, a communication network.

Although the specification includes numerous specific implementation details, these should not be construed as limiting to any invention or the scope of the claims, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It must be understood. Likewise, certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.

In addition, although the drawings depict operations in a particular order, it is to be understood that such operations must be performed in the specific order or sequential order shown in order to obtain desirable results or that all illustrated acts must be performed. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products. Should understand that

As such, this specification is not intended to limit the invention to the specific terms presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art can make modifications, changes, and variations to the examples without departing from the scope of the invention. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

According to the set-top box according to an embodiment of the present invention and an operation method thereof, when the set-top box enters a commerce channel, the set-top box induces the purchase of a product on the commerce channel based on a message displayed on the terminal paired with the set-top box. In the sense that it is possible to overcome the limitations of the existing technology, there is not only the use of the related technology, but also the possibility of commercial or sales of the applied device is not only sufficient, but also practically evident, so that it is industrially applicable. Invention.

10: Commerce operator equipment
20: Media platform device
30: Router
40: set top box
41: mounting portion 42: connecting portion
43: verification unit 44: control unit
50: terminal

Claims (14)

An installation unit for downloading and installing a data application for receiving data contents in the commerce channel as the commerce channel is entered;
A confirmation unit for confirming whether to pair with a terminal on which the mobile application of the commerce channel is installed; And
When the pairing with the terminal is confirmed, the control unit for transmitting a control signal to the terminal via the data application to display a message related to the purchase of goods in the commerce channel based on the mobile application Set top box characterized in that it comprises. The method of claim 1,
The set top box,
And a connection unit configured to perform pairing with the terminal located in the network coverage of the router based on the router to which the set-top box is connected. The method of claim 2,
The connecting portion,
And when the identification information of the data application and the identification information of the mobile application match, pairing with the terminal. The method of claim 1,
The data application,
And the set top box is deleted from the set top box when the set top box is separated from the commerce channel. The method of claim 4, wherein
The control unit,
And transmitting the control signal to the terminal when the data application is not deleted from a time point at which the data application is installed to a time point when a preset viewing time elapses. The method of claim 2,
The control unit,
The wireless signal strength of the terminal identified through the router at the time of pairing with the terminal is set as the reference signal strength, and when the difference between the wireless signal strength of the terminal and the reference signal strength is maintained within a set size, the Set-top box, characterized in that for transmitting a control signal to the terminal. The method of claim 1,
The control unit,
When the user operation is confirmed in the terminal through the mobile application, the set-top box, characterized in that for transmitting the control signal to the terminal. An installation step of downloading and installing a data application for receiving data contents in the commerce channel as the commerce channel is entered;
A confirmation step of confirming whether to pair with a terminal on which a mobile application of the commerce channel is installed; And
A control step of transmitting a control signal to the terminal through the data application when the pairing with the terminal is confirmed, allowing the terminal to display a message related to the purchase of goods in the commerce channel based on the mobile application; Operation method of a set-top box comprising a. The method of claim 8,
The method,
Prior to the checking, the method of operating a set-top box further comprises the step of performing a pairing with the terminal located in the network coverage of the router based on the router connected to the set-top box. The method of claim 9,
The connecting step,
And when the identification information of the data application and the identification information of the mobile application match, pairing with the terminal. The method of claim 8,
The data application,
And the set top box is deleted from the set top box when the set top box is separated from the commerce channel. The method of claim 11,
The control step,
And transmitting the control signal to the terminal when the data application is not deleted from a time point after the installation of the data application to a time point when a preset viewing time elapses. The method of claim 9,
The control step,
The wireless signal strength of the terminal identified through the router at the time of pairing with the terminal is set as the reference signal strength, and when the difference between the wireless signal strength of the terminal and the reference signal strength is maintained within a set size, the Method of operating a set-top box, characterized in that for transmitting a control signal to the terminal. The method of claim 8,
The control step,
If the user operation is confirmed in the terminal through the mobile application, the control method of the set-top box, characterized in that for transmitting to the terminal.

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