KR20190036247A - Method for managing sponsoring electric display - Google Patents

Abstract

The present invention relates to a method for managing an electronic display and, more specifically, to a method for managing an electronic display which relays advertisement content of an advertiser through an electronic display to expose a part of the advertisement content instead of free-installing a display-type electric display at an offline store of a business owner between the advertiser and the business owner, wherein the business owner can freely choose a frequency and a pattern of exposure of the advertisement content considering a total usage capacity and can additionally acquire advertisement revenue in accordance with the exposure of the advertisement content if the total usage capacity is exceeded.

Description

Method for managing sponsoring electric display "

The present invention relates to a method of managing an electric signboard, and more specifically, it is possible to relay the advertisement contents of an advertiser through an electric signboard instead of installing a display-type electric signboard in an off-line store of an employer between an advertiser and an employer, The present invention relates to a method of managing a billboard that can freely select an exposure frequency or a pattern of advertisement contents in consideration of a total usage capacity and can additionally obtain advertisement revenue according to exposure of advertisement contents .

An employer who operates a business offline will usually set up a sign on one side of the offline store to inform the customer of the store information such as the name of the store and the contact information of the store.

In recent years, display type electric signboards such as LED electric signboards and LCD electric signboards using LED modules have been used as signboards. In the case of such display electric signboards, various colors, characters and images desired by the owner can be outputted. It is possible to freely change the setting and output it.

However, since such a display type electric billboard is expensive to manufacture and an owner must directly install an electric billboard in an offline store at his / her own cost, an employer is burdened with an initial cost when installing a display type billboard.

Typical usage forms of display type electric billboards installed at a high cost include continuously outputting billboard contents such as business name, logo, and telephone number set by an employer to a display type electric billboard, and in addition to outputting billboard contents, The display type electric billboard installed in the store can not be used for other purposes.

Meanwhile, an advertiser who wants to advertise a product of a specific product or service usually uses an outdoor display board to advertise the product offline. The outdoor electric signboard is to advertise the product by exposing the description of the product or the advertisement contents of the image to the consumer, and usually requires a separate space for installing the outdoor signboard, and it takes a lot of cost to install the outdoor signboard .

In the offline store, the signboard is only periodically exposed to the consumer for a period of time to inform the shop information, or it is sufficient to inform the shop information by only a part of the total area of the signboard. Therefore, Instead of installing the billboard free of charge, it is necessary to have a way of managing the advertisement contents of the advertiser through the billboard.

The object of the present invention is to provide a method of managing an electric signboard that relays the advertisement contents of an advertiser to a part of an advertiser through a signboard instead of installing a display-type electric signboard as a signboard in an off-line store of an employer between an advertiser and an employer.

Another object of the present invention is to allow an employer to freely select an exposure frequency or a pattern of advertisement contents in consideration of the total required capacity to be used, And a method of managing the electric signboard which can be used.

Another object of the present invention is to provide the advertiser with the information on the business owner who subscribed to the free electronic signboard to the advertiser by the administrative district or business type. The present invention provides a method of managing an electric sign board which can easily select an employer to provide a free electric sign board.

It is another object of the present invention to provide a billing method and billing method capable of easily changing ad content output from a billboard of a business site selected by an advertiser according to a selection of an advertiser or easily changing billboard content output from a billboard installed in an off- And to provide a method of managing the electric sign board.

A method of managing an electric billboard in an advertisement relay server according to the present invention includes the steps of transmitting advertisement contents to an electric billboard connected to an advertisement relay server through a network, The method comprising the steps of: receiving an exposure information message; and determining a duty-free capacity based on freeing of the electric signboard based on the identifier of the electric signboard and the exposure information.

Preferably, the method of managing the electronic signboard according to the present invention further comprises the steps of: determining whether a reception electronic signboard having received a content change request from an advertiser or an employer is present based on the electronic signboard identifier; And updating the contents of the reception billboard.

In the method of managing an electric signboard according to the present invention, a reception electric signboard group classified as the same advertisement content among the reception electric signboards registered in the advertisement relay server is determined and the changed advertisement content is transmitted to the reception electric signboard group.

Preferably, the method of managing the electric signboard according to the present invention includes the steps of: registering an employer who has applied for a free electric signboard by business address or business type of an employer; and receiving an application information request message A step of counting the number of business owners applying for a free electric signboard by the administrative districts or business types to which the business address belongs and counting the number of business owners on the map of the administrative district and providing the number to the advertiser terminal; And displaying the business location on the detailed map of the selected administrative area and providing the business location to the advertiser terminal when receiving the administrative area selection command from the terminal.

Preferably, the method of managing an electric signboard according to the present invention includes the steps of: receiving an application acceptance message including workplace information and desired exposure information from an employer terminal; calculating a total usage capacity of the free electric signboard based on the workplace information and the desired exposure information And transmitting the information on the total required capacity to the owner terminal.

Preferably, the method of managing the electric signboard according to the present invention further includes calculating a remaining required use capacity by subtracting the required usage capacity from the total required usage capacity of each electric signboard based on the identifier of the electric signboard, To the enterprise terminal or the advertiser terminal.

Preferably, the method of managing an electric signboard according to the present invention further comprises the steps of: determining whether a chargeable use identifier is assigned to a display board having no remaining required usage capacity; And calculating the advertisement cost of the electric signboard based on the exposure information for the unit time of the electric signboard when the conversion confirmation message is received from the business entity terminal in response to the fee conversion message.

In the method of managing the electric signboard according to the present invention, the total duty-use capacity may be allocated differently according to the administrative area or business type of the workplace address, or may be differently assigned according to the advertisement exposure pattern or the number of times of exposure per unit time among the desired exposure information. The advertising cost may be allocated differently depending on the type of business or the type of business area in which the business address is located, or may be differently assigned according to the advertisement exposure pattern or the number of times of exposure per unit time among the exposure information.

The method of managing the electric signboard according to the present invention has the following various effects.

First, in the method of managing the electric signboard according to the present invention, instead of installing a display type electric signboard as a signboard in an off-line store of an employer between an advertiser and an employer, the advertisement is relayed to a part of the advertiser's advertisement contents through a signboard, This can save billboards installation costs and allows advertisers to advertise their products at a lower cost.

Second, the management method of the electric signboard according to the present invention can freely select the exposure information of the advertisement contents desired by the employer within a range that does not affect the advertisement of the business site, and when the total usage capacity is exceeded, Ad revenue can be earned.

Third, in the method of managing the electric signboard according to the present invention, the information of the applicant who subscribed to the free electric signboard is divided into the administrative districts or the business type, and the advertisement information is provided to the advertiser so that the advertiser can select an area .

Fourthly, a method of managing an electric signboard according to the present invention is a method for managing advertisement contents outputted from an electric signboard of a workplace selected by an advertiser through an advertisement relay server, easily changing the advertisement contents according to the selection of an advertiser, It can be easily changed.

1 is a view for explaining a management system of a electric signboard according to the present invention.
2 is a functional block diagram illustrating an ad relay server according to an embodiment of the present invention.
3 is a functional block diagram illustrating an example of an information management unit according to the present invention.
FIG. 4 shows an example of wide area information and detailed information provided to the advertiser terminal.
5 is a view for explaining an example of a message transmitted and received in the management system of the electric signboard according to the present invention.
FIG. 6 is a flowchart illustrating an example of providing wide area information or detailed information in the method of managing an electric signboard according to the present invention.
FIG. 7 shows an example of additional information about the selected workplace.
FIG. 8 shows an example of the format of the advertisement exposure outputted to the electric sign board.
FIG. 9 is a flowchart for explaining an example of changing the advertisement contents of the free electronic billboard.
FIG. 10 shows an example of advertisement contents displayed on a display board.
11 is a flowchart for explaining an example of a step of providing information on the used capacity.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, Should not be construed to mean, or be interpreted in an excessively reduced sense. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms can be understood by those skilled in the art.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. In the present invention, terms such as "comprising" or "comprising" and the like should not be construed as encompassing various elements or various steps of the invention, Or may further include additional components or steps.

It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

1 is a view for explaining a management system of a electric signboard according to the present invention.

1, the electric sign board 10, the advertisement relay server 50, and the user terminal 50 are connected to the network 30. Here, the network 30 transmits / receives data between the display board 30 and the advertisement relay server 50, transmits / receives data between the user terminal 50 and the advertisement relay server 50, or transmits / receives data between the display board 10 and the user terminal 50, which are capable of transmitting and receiving data.

The electric sign board 10 is a display installed on the outside or inside of the off-line store to output signboard contents for advertising the store to nearby people, or to output advertisement contents for a product to be advertised by the advertiser, Depending on the field, various types of displays such as LEDs and LCDs can be used as the electric sign board 10. Here, the electric sign board 10 includes a communication module therein, and can receive the billboard contents or the advertisement contents from the advertisement relay server 70 through the communication module, and can receive advertisement contents from the advertisement server 70 through the advertisement board 70 It is possible to transmit the exposure information of the content.

The user terminal 50 is a terminal owned by an advertiser requesting an advertisement or a business terminal owned by a business operator operating an offline store. The advertisement relay server 70 receives an application for providing business site information or desired exposure information from a business terminal When the message is received, it is divided into the business address of the business owner or the business type, and the application for the free electric billboard of the business is received and registered in the advertisement relay server 70. On the other hand, when the advertisement relay server 70 receives information about an employer applying for a free electric billboard according to the administrative district or business type from the advertiser terminal, the advertisement relay server 70 transmits information about the business owner or the business where the free electric billboard is applied To the advertiser terminal.

In the present invention, the business owner outputs the advertisement contents of the advertiser to the free electronic signboard in a predetermined area or at regular intervals as much as the compulsory use capacity, instead of being provided free of charge from the advertiser, ) Judges whether or not it exceeds the set duty-use capacity based on the exposure information of the advertisement contents received from the electric sign board (10). Preferably, after exceeding the obligatory use capacity of the free electronic billboard, the business owner can continue to use the free electronic billboard, receiving the advertisement cost based on the exposure of the advertisement contents from the advertiser based on the exposure information of the advertisement contents per unit time.

2 is a functional block diagram illustrating an ad relay server according to an embodiment of the present invention.

2, the transmitting and receiving unit 110 transmits and receives data to and from a display board through a network, and transmits and receives data to and from a user terminal. The information management unit 130 receives registration information for registering an employer from an enterprise terminal through the transmission / reception unit 110, for example, an operator name, an ID, a password, a business address or a business type, When the registration information is received, the registration information is stored in the user database 151, and the member registers an employer or an advertiser.

When the information management unit 130 receives the application acceptance message of the free electric billboard from the business entity terminal, the information management unit 130 receives and registers the application of the free billboard in the user database 151. [ Here, the application receipt message includes the business address of the employer, the business type, and the desired exposure information of the advertisement contents.

On the other hand, when the information management unit 130 receives the application information of the free electric billboard according to the administrative district or the business type to be advertised from the advertiser terminal, the information management unit 130 divides the advertisement information according to the administrative district or business type, . The information management unit 130 maps the free electrification board selected from the advertiser terminal and the applicant who applied for the free electrification board to register in the user database 151 and maps the selection identifier of the advertisement contents to be exposed on the selected free electrification board to the user database 151).

Preferably, the content database 153 stores an advertisement content for an advertisement and an identifier for each advertisement content.

The usage capacity determining unit 170 calculates the required usage capacity per unit time of the free electric signboard when receiving the exposure information per unit time from the electric signboard through the transmission / reception unit 110, The remaining required use capacity is updated and the updated remaining used capacity is stored in the used capacity database.

On the other hand, the advertisement cost managing unit 190 calculates the advertisement cost of the advertisement contents continuously exposed through the free display board exceeding the required usage capacity, registers and stores the calculated advertisement cost in the usage capacity database 153, To the enterprise terminal or the advertiser terminal.

3 is a functional block diagram illustrating an example of an information management unit according to the present invention.

3, the content management unit 131 receives the advertisement content of the advertisement to be advertised from the advertiser terminal and stores the advertisement content and the identifier of the advertisement content in the content database.

When receiving the business site information and the desired exposure information from the business terminal, the application reception unit 133 maps and stores the business address, the business type, and the desired exposure information in the user database to the business partner identifier and registers and stores the same.

The wide area information providing unit 135 divides the number of the business owners applying for the free electric signboard by the administrative district or business type to which the business address belongs and counts when receiving the application information request message for each administrative area or business type from the advertiser terminal , And displays the number of the counted employers on the map of the administrative district and provides it to the advertiser terminal. Figure 4 (a) shows an example of the number of employers displayed on the map of the administrative area.

Referring to FIG. 3 again, when the detail information providing unit 137 receives an instruction to select an administrative area from the advertiser terminal, the detail information providing unit 137 displays information on the required use capacity according to the location and location of the business location on the detailed map of the selected administrative area To the advertiser terminal. Fig. 4 (b) shows an example of the location of the business place shown on the detailed map of the selected administrative area. As shown in FIG. 4 (b), on the detailed map, grades according to roads (for example, two lanes, four lanes, six lanes) or popularity rankings (for example, first, second, Can be displayed.

3, when an advertisement content to be exposed to a business site is selected by the advertiser terminal, the content management unit 131 stores the identifier of the advertisement content to be exposed on the free electronic board installed in the business site, And registers and stores it in the user database unit.

On the other hand, the usage capacity information providing unit 139 stores the total required usage capacity of the free electric signboard calculated by the usage capacity determining unit on the basis of the business address, business type, and desired exposure information of the employer selected by the advertiser terminal Or information on the remaining required usage capacity of the free electric signboard calculated by the usage capacity determination unit in accordance with the exposure information per unit time received from the electric signboard is registered and stored in the usage capacity database. On the other hand, when there is a request for information on the total required capacity to be used or information on the capacity for remaining used capacity, the advertiser terminal or the owner terminal provides information on the remaining used capacity or the total used capacity.

5 is a view for explaining an example of a message transmitted and received in the management system of the electric signboard according to the present invention.

The advertisement relay server receives the application acceptance message including the business address, business type, and desired exposure information of the advertisement contents from the business entity terminal (S10). Here, the desired exposure information means information on the exposure pattern and the exposure period of the advertisement contents.

When the advertisement relay server receives the application information request message requesting the application acceptance information of the free electric billboard according to the administrative district or business type from the advertiser terminal (S20), the advertisement relay server displays the application information (S30), and transmits the created wide area information or the detailed information to the advertiser terminal (S30).

When the advertisement relay server receives an advertisement request message including an identifier of the business site from the advertiser terminal and an identifier of the advertisement content to be displayed on the display board of the business site (S40), the advertisement relay server transmits the advertisement content corresponding to the identifier of the selected advertisement content To the free electronic billboard to be installed later (S50).

The advertisement relay server receives an exposure information message including exposure information such as the number of times of exposure of the advertisement contents per unit time from the free electric billboard installed at the business site (S60), and displays information about the remaining required use capacity of the free electric billboard based on the exposure information Information about the advertisement cost of the free electronic billboard in which the required usage capacity is exceeded is calculated and information on the remaining required usage capacity or information on the advertisement cost is transmitted to the business entity terminal or the advertiser terminal in step S70.

6 is a flowchart for explaining an example of a step of providing wide area information or detailed information in the method of managing an electric signboard according to the present invention.

6, when a request message is received from the advertiser terminal for the application acceptance information of the free electric billboard according to the administrative district or business type (S110), the billing information (S130), and the number of the business owners who applied for the free electric signboard by the administrative district or business type is counted (S130).

The wide area information is generated so that the number of the business owners who apply for the free electric signboards by administrative area or business type is displayed on the map of the administrative area, and the generated wide area information is provided to the advertiser terminal (S150).

When receiving a command for selecting an administrative area from the provided wide area information from the advertiser terminal (S170), a grade is displayed on the detailed map of the selected administrative area by business location and business location, To the advertiser terminal (S190). Preferably, when receiving a command for selecting a business site on the detailed map from the advertiser terminal, additional information on the selected business location can be provided. FIG. 7 shows an example of additional information on the selected business location. In FIG. 8 (a), in the case of a rotating type, the billboard content and the advertisement content are alternately displayed periodically on a predetermined time unit basis, and FIG. 8 (b) As shown in the figure, in the case of the division type, some areas of the entire electric signboard are displayed with signboard contents, and the remaining areas are displayed with advertisement contents.

FIG. 9 is a flowchart for explaining an example of changing the advertisement contents of the free electronic billboard.

Referring to FIG. 9, it is determined whether there is a received electric billboard which is requested to change advertisement contents from the advertiser terminal (S210). The change request message includes an electric signboard identifier for changing the advertisement contents.

In step S230, a group of accepting electric billboards that are classified as having the same advertisement contents among the acceptance electric billboards that are requested to change the advertisement contents are determined.

The same advertisement contents to be changed to the respective reception display boards of the reception display panel group can be transmitted and the advertisement contents can be easily changed in the reception display panel group group (S250).

As shown in FIG. 10, an advertiser wants to display advertisement contents different from each other on the same commodity based on the position where the electric sign board is installed and the characteristics of the business site. For example, FIG. 10 (a) 10 (b) is advertisement contents exposed to an electric signboard installed in a convenience store or a shop, and FIG. 10 (c) is advertisement contents exposed to an electric signboard installed in a convenience store, a store or a restaurant located near a baseball field And is an example of the advertisement contents to be exposed.

In the present invention, the advertisement contents of the electric signboards, which are different from each other, can be changed for each electric signboard group group, so that the advertisement contents of the electric signboard group can be changed at the same time without changing the advertisement contents for each display board.

11 is a flowchart for explaining an example of a step of providing information on the used capacity.

Referring to FIG. 11, in operation S310, the total required duty-free capacity of the free electric billboard selected based on the location of the business site where the free electric billboard will be installed, the grade according to the business address, the business type, and the desired exposure information is calculated. Here, the total duty-use capacity may be differently allocated according to the grade or business type according to the business address of the business site information, or may be calculated differently according to the advertisement exposure pattern or the number of exposures per unit time among the desired exposure information. For example, the higher the grade, the greater the total use capacity, and the less the total use capacity in the case of the split type compared with the rotary type, and in the case of the rotary type, the total use capacity decreases as the number of exposures per unit time increases.

When the unit usable capacity information for a unit time is received from the electronic signboard (S330), the unit usable capacity received for each unit time is sequentially subtracted from the total usable capacity to calculate the remaining usable capacity (S340). If it is determined that the remaining usage capacity of the electric billboard is exceeded (S350), it is determined whether a conversion confirmation message for confirming whether the electric billboard is to be used for the pay advertisement from the business entity terminal (S370). When receiving the conversion confirmation message, the chargeable use identifier is marked and registered in the corresponding display panel (S390). When the chargeable use identifier receives exposure information for a unit time of the display board from the marked electric display board, The advertisement cost is calculated and information on the calculated advertisement cost is provided to the advertiser terminal or the enterprise terminal.

Preferably, the advertisement cost may be differently allocated according to the business grade or business type of the business site information, or may be calculated differently according to the advertisement exposure pattern or the number of exposures per unit time among the desired exposure information. For example, the higher the rating, the higher the advertising cost. In case of the split type, the advertising cost is decreased. In the case of the rotating type, the advertising cost decreases as the number of times of exposure per unit time increases.

The above-described embodiments of the present invention can be embodied in a general-purpose digital computer that can be embodied as a program that can be executed by a computer and operates the program using a computer-readable recording medium.

The computer-readable recording medium may be a magnetic storage medium (e.g., ROM, floppy disk, hard disk, etc.), an optical reading medium (e.g. CD ROM, Lt; / RTI > transmission).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: electric sign board 30: network
50: user terminal 70: advertisement relay server
110: Transmitting / receiving unit 130: Information management unit
150: Database unit 170: Used capacity determining unit
190: Advertising cost management unit
131: Content management unit 133: Application reception unit
135: Providing wide area information service 137:
139: Used capacity information supply

Claims (8)

A method of managing a billboard in an advertising relay server,
Transmitting advertisement contents to a billboard connected to the advertisement relay server through a network;
Receiving an exposure information message including the identifier of the electric billboard and the exposure information of the advertisement contents on the electric billboard from the electric billboard; And
And determining the duty-free capacity based on the identifier of the electric signboard and the exposure information according to the free provision of the electric signboard. The method of claim 1,
Determining whether a received electric billboard having received a content change request from an advertiser or an employer based on the electric billboard identifier; And
Further comprising the step of updating the contents of the reception billboard by transmitting the modified advertisement contents or the changed billboard contents to be output to the reception electric billboard. 3. The method of claim 2,
Wherein the control unit judges the reception electric display panel group classified as the same advertisement contents among the reception electric display boards registered in the advertisement relay server and transmits the changed advertisement contents to the reception electric display board group. The method of claim 1,
Registering an employer who has applied for a free electric signboard separately by business address of an employer or a business type;
When receiving an application information request message for each administrative area or type of business from the advertiser terminal, the number of the business owners applying for the free electric signboard is divided into the administrative districts or the business types to which the business address belongs, Displaying on a map of a zone and providing the same to the advertiser terminal; And
Further comprising the step of displaying the business location on the detailed map of the selected administrative area and providing the business location to the advertiser terminal when receiving the administrative area selection command from the advertiser terminal. The method according to claim 1,
Receiving an application acceptance message including business site information and desired exposure information from an enterprise terminal; And
Further comprising the step of determining information on the total duty-free capacity of the free electric signboard on the basis of the business site information and the desired exposure information, and transmitting information on the total required working capacity to the business owner terminal Management method. The method according to claim 5,
Further comprising the step of calculating the remaining required working capacity by subtracting the required working capacity from the total required working capacity of each of the electric billboards based on the identifier of the electric billboard,
And providing information on the remaining required use capacity to the business owner terminal or the advertiser terminal. 7. The method according to claim 6,
Determining whether a chargeable use identifier is assigned to the electric signboard where the remaining required use capacity does not exist;
Transmitting a fee-based conversion message to an employer terminal of the electric signboard to which the fee-based use identifier is assigned; And
Further comprising the step of calculating the advertisement cost of the electric signboard based on the exposure information for the unit time of the electric signboard when receiving the conversion confirmation message from the owner terminal in response to the fee conversion message How to manage. 8. The method of claim 7,
The total usage capacity may be allocated differently according to the type of the business area or the administrative area of the business address, or may be differently allocated according to the advertisement exposure pattern or the number of exposures per unit time among the desired exposure information,
Wherein the advertising cost is allocated differently according to an administrative area or business type of the business address of the business site information or is differently assigned according to the advertisement exposure pattern or the number of times of exposure per unit time among the exposure information. .

Images