KR20180009821A - Apparatus, method and recoding medium for providing advertisement - Google Patents

Abstract

The present invention relates to a method for providing an advertisement to an advertisement target application operated by a third party, a device therefor and recording medium recording a computer program performing the same. The advertisement providing method comprises the following steps of: a service device extracting a customer list to be targeted based on authentication based information; and a user terminal device corresponding to the extracted customer list collecting non-authentication based information.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement providing method, an apparatus for the advertisement providing method, and a recording medium recording a computer program for performing the method.

The present invention relates to a method of providing an advertisement, an apparatus therefor, and a recording medium on which a computer program for performing the method is recorded. More particularly, the present invention relates to a method and apparatus for extracting a customer list to be targeted based on personal information, The information on the condition for providing the advertisement to the terminal device is provided, it is checked whether the condition for providing the advertisement is satisfied, and if the condition is satisfied, the application activity information on the user terminal device, An identification information or communication program module information of an application to be advertised and providing the advertisement to a server of a third party, an apparatus for the advertisement, and a recording medium recording a computer program for performing the advertisement.

The contents described in this section merely provide background information on the present embodiment and do not constitute the prior art.

As the mobile communication network develops and the specifications of the mobile communication network evolve, the mobile communication terminal has become a necessity of the modern person beyond the scope of the conventional simple communication apparatus or information providing apparatus, and is evolving into a total entertainment apparatus.

In addition, in recent years, the use of a smart phone, which combines functions of a communication terminal and a function of a PDA (Personal Digital Assistant), has been popularized. This smart phone is an intelligent terminal that adds computer support functions such as internet communication and information search to a mobile phone. It has a large capacity memory and a high performance CPU (Central Processing Unit) compared to existing communication terminals, / An operating system (OS) for supporting data communication and PC (personal computer) interworking.

As the development of various mobile devices such as smart phones and tablet PCs and the application market that operates on such mobile devices have greatly expanded, mobile-based advertisement services are also rapidly expanding.

Such a mobile-based advertisement service can be provided for an unspecified number of users. However, in the current mobile communication and mobile environment, various types of advertisements are already made, and when an advertisement product is exposed to an unspecified number of users, a negative emotion is brought to the user, and it is not connected with the sale of goods. For example, it is easy to imagine that the probability that an advertisement will lead to a purchase will be significantly different when the same shaver advertisement is sent to a male in his 30's and to a female in his 20's.

In order to overcome these limitations, advertisement technology has been developed to provide advertisements targeting customers who are suitable for advertisement using personal information of users using mobile devices (information based on demographic data such as individual sex / age).

However, since the importance of personal information has increased recently, the collection of irrelevant personal information has become a problem, and as a result, there is a demand for a method of providing advertisements targeting customers without collecting personal information.

Korean Patent Laid-Open No. 10-2012-0104354, September 20, 2012 (name: application targeting using advertisement)

The present invention proposes a method of providing an advertisement in a mobile environment, and it is an object of the present invention to enable an advertisement application operated by a third party to provide a targeted advertisement without collecting personal information.

Here, the advertisement target application is an application that does not have the management authority to the applicant of the present invention. The present invention aims to provide an advertisement to the advertisement target user who has a similar tendency to a customer targeted by the service apparatus.

In addition, it is an object of the present invention to identify the location of a user terminal device without collecting location information and to confirm whether the condition for providing an advertisement is satisfied.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not intended to limit the invention to the precise forms disclosed. It will be possible.

According to another aspect of the present invention, there is provided a method of providing an advertisement by a service apparatus, the method comprising: receiving a service provided by the service apparatus based on authentication-based information, Extracting a customer list to be used; Transmitting advertisement condition information to a service application in a user terminal device corresponding to the extracted customer list; Acquiring non-authentication-based information, which is generated without authentication for each user terminal device, from the service application by detecting whether the service application satisfies the advertisement condition information based on a connection state with the wireless communication device; Transmitting the non-authentication-based information to an advertisement application server and requesting advertisement execution for a customer corresponding to the non-authentication-based information; . ≪ / RTI >

The method of providing an advertisement by a service apparatus according to an embodiment of the present invention may further include receiving the authentication-based information from a service application installed in an authentication information base database or a user terminal apparatus in the service apparatus, .

Transmitting the advertisement content to be provided by the advertisement target application to the advertisement target application server; As shown in FIG.

According to another aspect of the present invention, there is provided a method of providing an advertisement by a user terminal, the method comprising: receiving advertisement condition information from a service device; Detecting whether the service application satisfies the advertisement condition information based on a connection state with the wireless communication device; Extracting non-authentication-based information generated by the service application without authentication for each user terminal device when the advertisement condition information is satisfied, and transmitting the extracted information to the service device; . ≪ / RTI >

In addition, in order to accomplish the above-mentioned object, a service apparatus according to an embodiment of the present invention includes: a communication unit for communicating with a user terminal device or an application target application server; Extracts a customer list to be targeted based on authentication-based information, which is information related to a customer who has been authenticated, with respect to the service provided by the service device, and displays advertisement condition information as a service application in the user terminal device corresponding to the extracted customer list And the service application collects non-authentication-based information generated without authentication for each user terminal device, which is detected and extracted as the satisfaction of the advertisement condition information based on the connection state with the wireless communication device, A control unit for transmitting an advertisement to a corresponding application server and requesting an advertisement for a customer corresponding to the non-authentication-based information; And a storage for storing the authentication-based information and the non-authentication-based information; . ≪ / RTI >

According to another aspect of the present invention, there is provided a user terminal comprising: a communication unit for communicating with a service device or an application target application server; A storage unit for storing a service application; And the service application receives the advertisement condition information from the service device, detects whether the advertisement condition information is satisfied based on the connection status with the wireless communication device, and if the advertisement condition information is satisfied, A control unit for extracting non-authentication-based information generated without authentication for each user terminal device and transmitting the extracted non-authentication-based information to the service device; . ≪ / RTI >

Further, the present invention can provide a computer-readable recording medium on which a program for executing an advertisement providing method as described above is recorded.

According to the advertisement providing method of the present invention, the service apparatus collects the authentication-based information and extracts the customer list for providing the advertisement, and transmits information about conditions for providing the advertisement to the targeted customers in advance in the service And if the condition is satisfied, collects non-authentication-based information including at least one of the application activity information of the targeted customers, the advertisement-dedicated user identification information, or the communication program module information of the application to be advertised, By allowing applications to serve ads, you can expand your advertising audience and predict your advertising results.

At this time, it is possible to grasp the satisfaction of the advertisement condition information through the connection state with the adjacent wireless communication device, thereby reducing the problems caused by the collection of personal information.

In addition, by providing unauthorized base information to a third party server (advertisement application server), it is possible to reduce the occurrence of problems due to the collection of personal information.

In addition, it is possible to provide an advertisement to an advertisement application user having a tendency similar to the customer list extracted by the service device, and to provide the advertisement to the advertisement application user based on the result obtained by providing the advertisement according to the extracted customer list You can predict the outcome of your advertisement.

The effects obtained in the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the following description .

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of the specification, illustrate embodiments of the invention and, together with the description, serve to explain the technical features of the invention.
1 is a block diagram schematically illustrating an overall system for performing an advertisement providing method according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating the entire system for performing an advertisement providing method according to an embodiment of the present invention.
3 is a message flow diagram illustrating an advertisement providing method according to an embodiment of the present invention.
4 is a block diagram illustrating a structure of a service apparatus for performing an advertisement providing method according to an embodiment of the present invention.
5 is a flowchart illustrating an operation of a service apparatus for performing an advertisement providing method according to an embodiment of the present invention.
6 is a block diagram illustrating a structure of a user terminal according to an embodiment of the present invention.
7 is a flowchart illustrating an operation of a user terminal according to an embodiment of the present invention.
8 is a diagram illustrating an operating environment of an apparatus for providing an advertisement providing method according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS For a more complete understanding of the nature and advantages of the present invention, reference should be made to the following detailed description taken in conjunction with the accompanying drawings, in which:

In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the following description and drawings are not to be construed in an ordinary sense or a dictionary, and the inventor can properly define his or her invention as a concept of a term to be described in the best way It should be construed as meaning and concept consistent with the technical idea of the present invention.

Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Also, terms including ordinal numbers such as first, second, etc. are used to describe various elements, and are used only for the purpose of distinguishing one element from another, Not used. For example, without departing from the scope of the present invention, the second component may be referred to as a first component, and similarly, the first component may also be referred to as a second component.

In addition, when referring to an element as being "connected" or "connected" to another element, it means that it can be connected or connected logically or physically.

In other words, it is to be understood that although an element may be directly connected or connected to another element, there may be other elements in between, or indirectly connected or connected.

It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

It will also be understood by those skilled in the art that in the context of describing the invention (particularly in the context of the following claims), the terms " a or an, ""Quot; or " include ", unless the context clearly dictates otherwise.

In addition, for the description of the present invention, the main terms used below are defined.

A user is a person who is provided with a customer service (a mobile marketing application service, a mobile wallet application service, etc.) provided by a service device constituting the present invention.

The authentication-based information is information related to the previously authenticated customer collected by the operation of the customer service provided by the service device. The authentication-based information includes information such as the mobile phone number and the CI (Connecting Information) Information.

The nonauthentication-based information is information generated without authentication by the service apparatus, volatile information that is not combined with the authentication-based information, and personal non-identification information. The nonauthentication-based information is information related to the activity of the service application, Advertisement-dedicated user identification information, or communication module information of the application targeted for advertisement.

The app activity information is information collected as a user uses a service application installed in his terminal device, and may include a banner click in a service application, a creation of a marketing event, a purchase history through a service application, and the like.

Now, an advertisement providing method, an apparatus, and a computer readable recording medium on which a program for executing the method are recorded according to an embodiment of the present invention will be described in detail with reference to the drawings.

First, each device connected to the service apparatus according to the embodiment of the present invention and the entire system will be described.

1 is a block diagram schematically illustrating an overall system for performing an advertisement providing method according to an embodiment of the present invention.

1, an advertisement providing system according to an embodiment of the present invention includes at least one user terminal device 100, at least one advertisement application server 300, a service device 400, a wireless communication device 600 And a communication network 500 connecting them.

The user terminal device 100 according to the embodiment of the present invention can be a general mobile communication terminal device and the mobile communication terminal device can be connected to a wireless communication network provided by the present invention, .

The user terminal 100 includes a terminal, a user equipment (UE), a mobile station (MS), a mobile subscriber station (MSS), a subscriber station (SS), an advanced mobile station (AMS) , A machine-type communication (MTC) device, a machine-to-machine (M2M) device, a device-to-device (D2D) device, and a station (STA).

However, the present invention is not limited to this, and it may correspond to the user terminal device 100 described in this specification as long as it is an apparatus connected to the wireless communication network provided by the present invention. A unit equivalent to the above-mentioned units may be used as the user terminal device 100 according to the present invention.

The user terminal 100 of the present invention can perform voice or data communication through the wireless communication network provided by the present invention. The user terminal 100 of the present invention includes a browser, a program and a protocol for transmitting and receiving information A memory for storing data, a microprocessor for executing and controlling various programs, and the like.

The user terminal device 100 according to the embodiment of the present invention can be implemented in various forms. For example, the user terminal device 100 described in the present specification may be used in a wireless communication system such as a smart phone, a tablet PC, a PDA (personal digital assistant), a portable multimedia player (PMP) A mobile terminal to which the technique is applied may be used.

Particularly, the user terminal device 100 according to the present invention may be configured so that a service application for accessing a service device 400 and for receiving a customer service provided by the service device 400, (Hereinafter referred to as an advertisement application) for directly or indirectly receiving and providing advertisement contents to a user.

The advertisement target application is an application which does not have the management authority to the executing entity of the present invention. The advertisement target application may be an application providing services in connection with a movie theater, a department store, a mart, etc., and may include all applications installed in other mobile environments and capable of providing advertisements.

Also, the user terminal 100 according to the embodiment of the present invention may receive information on advertisement condition information including at least one of location, date, day of the week, and time from the service device 400, And transmits the extracted information to the service apparatus 400.

A detailed description of a specific configuration of the user terminal device 100 according to the embodiment of the present invention will be described later.

The advertisement target application server 300 is a component that serves as a server that manages any advertisement target application installed in the user terminal device 100 described above.

The advertisement target application server 300 may be a Web Application Server (WAS), an Internet Information Server (IIS), or Apache Tomcat or a known Web server on the Internet using Nginx. In addition, one of the devices that constitute the network computing environment may be the advertisement application server 300 according to the embodiment of the present invention.

In addition, the application target application server 300 supports an operating system (OS) such as Linux or Windows and can execute the received control command. In software, it may include a program module implemented through a language such as C, C ++, Java, Visual Basic, Visual C, or the like.

In particular, the advertisement application server 300 according to the embodiment of the present invention can receive the advertisement content from the service device 400 and transmit the advertisement content to the advertisement application.

The service device 400 is a server device provided by a third party to provide an advertisement to an advertisement target application that does not have management authority to an entity of the present invention, according to an embodiment of the present invention. Such a service device 400 may be implemented as an existing service server that provides a customer targeted service (e.g., a mobile marketing offer application service, a mobile wallet application service, etc.) that includes an advertisement.

The service device 400 extracts a customer list based on authentication-based information. Then, advertisement condition information is transmitted to the user terminal device 100 corresponding to the extracted customer list. In addition, it is a configuration for transmitting the advertisement contents to the advertisement target application or the advertisement target application server 300.

The service device 400 may store the authentication-based information in the authentication-based information database. Or may collect authentication-based information from the service application installed in the user terminal device 100.

The service device 400 may be a known web server such as the advertisement target application server 300. 1, the service device 400 may be configured as a set of server devices separated for each service that can be provided.

A detailed description of a specific configuration of the service apparatus 400 according to the embodiment of the present invention will be described later.

In addition, the service apparatus 400 of the present invention can be connected to the user terminal apparatus 100 for carrying out the present invention via the communication network 500, and the communication network 500 can be connected to the Internet network, the intranet network, It is a network that can send and receive data using internet protocol using various wired / wireless communication technologies such as communication network.

The communication network 500 is coupled with the advertisement application server 300 or the user terminal device 100 to store computing resources such as hardware and software. The communication network 500 may be a closed network such as a LAN (Local Area Network) or a WAN (Wide Area Network), an open network such as the Internet, a Code Division Multiple Access (CDMA), a Wideband Code Division Multiple Access), Global System for Mobile Communications (GSM), Long Term Evolution (LTE), Evolved Packet Core (EPC), and next generation networks and computing networks to be implemented in the future.

In addition, the communication network 500 of the present invention includes, for example, a plurality of access networks (not shown) and a core network (not shown), and may include an external network such as an Internet network (not shown).

Here, the access network (not shown) is an access network for performing wired / wireless communication through a mobile communication terminal device. For example, the access network includes a plurality of base stations such as a base station (BS), a base transceiver station (BTS) (Base Station Controller), and an RNC (Radio Network Controller).

Also, as described above, the digital signal processing unit and the radio signal processing unit integrally implemented in the base station are divided into digital units (hereinafter, referred to as DUs and radio units (RUs) A plurality of RUs (not shown) may be provided in each of a plurality of areas, and a plurality of RUs (not shown) may be connected to a centralized DU (not shown).

A core network (not shown) constituting a mobile network together with an access network (not shown) performs a role of connecting an access network (not shown) and an external network (not shown), for example, an Internet network (not shown).

As described above, the core network (not shown) is a network system that performs main functions for mobile communication services such as mobility control and switching between access networks (not shown), and includes a circuit switching or a packet exchange and manages and controls the packet flow in the mobile network.

The core network (not shown) manages inter-frequency mobility and plays a role for interworking with traffic in an access network (not shown) and a core network (not shown) and other networks such as the Internet It is possible. Such a core network (not shown) may further include an SGW (Serving Gate Way), a PGW (PDN GateWay), an MSC (Mobile Switching Center), a HLR (Home Location Register), a MME (Mobile Mobility Entity) .

The Internet network (not shown) refers to a public network, that is, a public network, in which information is exchanged according to the TCP / IP protocol. The Internet network is connected to the advertisement application server 300 and the service apparatus 400, The service provided from the advertisement target application server 300 or the service device 400 may be provided to the user terminal device 100 through a core network (not shown) and an access network (not shown) May also provide the user terminal 100 with the same route. In addition, various information transmitted from the user terminal device 100 can be transmitted to the advertisement target application server 300 or the service device 400 via an access network (not shown) and a core network (not shown).

The wireless communication device 600 according to the embodiment of the present invention is installed in an arbitrary area and transmits and receives a wireless signal to and from a user terminal device. At this time, the radio communication apparatus 600 may broadcast a radio signal including identification information (Unique ID) to the mobile communication terminal apparatus.

The wireless signal according to the embodiment of the present invention in which the wireless communication apparatus 600 broadcasts may be a signal periodically transmitted by the beacon apparatus or a signal designed to be transmitted and received by the wireless AP apparatus. Each signal may include device identification information as described above.

The wireless communication apparatus 600 may be one of a router, a repeater, a switch and a bridge. The wireless communication apparatus 600 may be a wireless LAN, an UltraWideBand, a radio frequency, Such as Infrared Data Association (IrDA), Zigbee, and Bluetooth.

The overall system for performing the advertisement providing method according to the embodiment of the present invention has been outlined above.

Next, the overall system for performing the advertisement providing method according to the embodiment of the present invention will be described in more detail with reference to FIG. 2, FIG. 3 and FIG.

FIG. 2 is a block diagram illustrating the entire system for performing an advertisement providing method according to an embodiment of the present invention.

2, a service application 121 and an advertisement target application 122 may be installed in the user terminal device 100. The service device 400 may include an authentication-based information database 421, an unauthorized-based information database 422, a targeting module 431, and a service management module 432.

The service application 121 installed in the user terminal device 100 is an application for providing a customer service in cooperation with the service device 400 as described above. For example, the service application 121 may be a mobile wallet application managed by the service device 400.

The service application 121 may receive and store advertisement condition information from the service device 400. [ The service application 121 can detect whether the advertisement condition information is satisfied based on the connection state with the wireless communication device.

At this time, the advertisement condition information may include at least one of information on position, date, day of week, and time. Here, the information on the location may be the identification information of the wireless communication device 600 installed at the location where the service device 400 wants to provide the advertisement, not the exact location coordinates indicated by the latitude and longitude. The identification information may be an IP address or a MAC address of the wireless AP, a UUID, an SSID, or a BSSID of the beacon device, and may be a unique value that can identify other wireless communication devices.

The service application 121 can confirm the identification information of the wireless communication device 600 currently connected to the previously stored wireless communication device 600 to confirm whether the location information is satisfied in the advertisement condition information.

Information related to one of the date, the day of the week, and the time can also be used when the related information is stored in the wireless communication device 600. [ It is also possible to use information about one of the date, day of the week, and time stored in the user terminal itself.

According to the embodiment of the present invention, it is also possible to combine the information on the position and the information on the time to set the advertisement condition information to be satisfied when the wireless communication apparatus 600 is connected to the wireless communication apparatus 600 within the specific position for a certain period of time.

When the service application 121 detects that the advertisement condition information is satisfied, the user terminal device 100 can extract the non-authentication-based information. The service application 121 may transmit the extracted unauthorized base information to the service device or the advertisement target application 122. [

Alternatively, the service application 121 may transmit the authentication-based information collected during service provisioning to the service device 400. [

Although referred to in the present invention as a service application 121, a service application may be in the form of a software module that implements some functionality of a particular application, rather than one complete application.

Advertisement target application 122 is any application that, as described above, is responsible for providing advertisements in accordance with an embodiment of the present invention. For example, it may be a Social Network Service (SNS) related application. Such an advertisement target application 122 may be one or more.

The authentication-based information database 421 included in the service device 400 is a configuration for storing the authentication-based information collected by providing the service to the customer of the service device 400. The unauthorized-based information database 422 stores the unauthorized-based information collected by the service device 400 for providing the advertisement, separately from the process of the customer-targeted service provided by the service device 400 of the present invention .

The targeting module 431 and the service management module 432 are configurations for controlling the service device 400 to provide advertisements to the user terminal device 100 according to an embodiment of the present invention.

The targeting module 431 is connected to the authentication-based information database 421 to extract a customer list to be targeted based on the authentication information. Targeting can be based on authentication-based information.

In addition, the targeting module 431 may set advertisement condition information to be transmitted to the service application 121 in the targeted user terminal device 100, and may transmit the set advertisement condition information to the service management module 432 .

The service management module 432 can request and collect the non-authentication-based information based on the customer list extracted from the targeting module 431. And may also send advertisement condition information to the service application 121 in the targeted user terminal device 100 based on the targeted customer list received from the targeting module 431. [

In addition, each of the modules may be physically located in one server device, or may be stored and operated in a separate server device.

Next, the control flow of the advertisement providing method according to the embodiment of the present invention under such a system will be schematically described with reference to Fig.

3 is a message flow diagram illustrating an advertisement providing method according to an embodiment of the present invention.

According to an embodiment of the present invention, the targeting module 431 included in the service device 400 first extracts a customer list to be targeted based on the authentication-based information (S300).

The extracted customer list is transmitted to the service management module 432 located in the service device 400 and the service management module 432 transmits the advertisement condition to the service application 121 in the user terminal device 100 corresponding to the customer list Information is transmitted (S302).

As described above, the advertisement condition information may include at least one of information on a location, date, day of the week, and time to provide the advertisement. The information on the position may be the identification information of the wireless communication apparatus installed at a position where the advertisement is intended to be provided, not the coordinate information.

The service application 121 stores the received advertisement condition information (S304). The advertisement condition information may be transmitted from the service device 400 to the service application 121 at regular intervals and stored in the service application 121. [

In a state where the advertisement condition information is stored, the service application 121 checks the connection status with the wireless communication device (S306) and detects whether the advertisement condition information is satisfied (S308).

At this time, the service application 121 can confirm the identification information of the currently connected wireless communication device 600. The service application 121 can determine that the information on the position in the advertisement condition information is satisfied if the identified identification information of the wireless communication device 600 matches the identification information of the wireless communication device 600 included in the advertisement condition information have.

At this time, the advertisement condition information for providing one advertisement content may be matched with the identification information of a plurality of wireless communication devices located in a certain area.

The advertisement condition information can be set by combining information on the location and information on one of date, day of week, and time. For example, you might want to offer an ad when you visit certain locations on a specific date or day of the week, or to advertise if you stay in a location for a certain amount of time.

In addition, different conditions may be set for the advertisement contents to be provided in the advertisement condition information.

For example, if the user terminal device 100 is located on the first floor of the department store for more than one minute, the cosmetic advertisement may be provided, and if the user terminal device 100 passes the vicinity of the discount store, advertisement may be provided for the discount sale item .

That is, the advertisement condition information may include a plurality of conditions such as " location of one minute or more on the first floor of the department store " or " within a certain distance from the discount mart " .

The advertisement condition information may also be set to provide an advertisement when staying within a predetermined time at a specific location. For example, if the time to stay at the restaurant is within 30 minutes, the advertisement contents related to the restaurant may be provided, and if the time exceeds 30 minutes, the advertisement contents may not be provided.

In addition, the advertisement condition information may include information related to the advertisement target application 122, and other advertisement contents may be provided according to the type of the advertisement target application 122 that requested the advertisement.

In this case, the service application 121 detects whether the advertisement condition information is satisfied (S308). If the advertisement condition information is satisfied, the service application 121 extracts the non-authentication base information from the user terminal device 100 (S310).

As described above, the unauthorized base information may include at least one of the application activity information by the operation of the service application, the advertisement dedicated user identification information related to the operating system installed in the user terminal, or the communication module information of the advertisement application.

The service application 121 transmits the extracted non-authentication-based information to the service device 400 (S312).

The service device 400 transmits the received non-authentication-based information to the application target application server 300 and requests the advertisement application server 300 to execute the advertisement (S314).

At this time, the service device 400 may transmit the advertisement contents to be executed to the advertisement application server.

The advertisement application server 400 identifies the user terminal device 100 to which the advertisement should be provided based on the received unauthorized base information and notifies the user through the advertisement application 122 of the user terminal device 100 And provides an advertisement (S316).

The message flow at the time of providing the advertisement in the system according to the embodiment of the present invention has been described above.

Next, each apparatus for performing the advertisement providing method according to the embodiment of the present invention and its operation will be described.

First, the structure and operation of the service apparatus 400 according to the embodiment of the present invention will be described.

4 is a block diagram illustrating a structure of a service apparatus 400 that performs an advertisement providing method according to an embodiment of the present invention.

4, a service apparatus 400 according to an exemplary embodiment of the present invention may include a communication unit 410, a storage unit 420, and a controller 430. Referring to FIG.

The communication unit 410 is connected to the user terminal device 100 or the advertisement application server 300 through the communication network 500 to receive data from an external source and transmit data to an external source, .

The communication unit 410 may be connected to the user terminal device 100 to transmit and receive authentication-based information and non-authentication-based information. The received information is stored in the storage unit 420.

In addition, the advertisement condition information can be transmitted to the service application 121 of the targeted user terminal device 100, and the advertisement content can be transmitted to the advertisement target application 122 or the advertisement target application server 300. [

The storage unit 420 may store a program for performing an advertisement providing method according to an embodiment of the present invention. The storage unit 420 also includes an authentication-based information database 421. The authentication-based information database 421 may store the authentication-based information, or may store the newly collected authentication-based information from the user terminal device 100. In addition, the storage unit 420 may store the non-authentication-based information collected from the user terminal device 100, including the unauthorized-based information database 422. [ The service device 400 may further include a database management system for managing the database.

In addition, the storage 420 may store information about the advertised application 122 that is configured to provide advertisements in accordance with an embodiment of the present invention. The storage unit 420 may store the extracted customer list, advertisement condition information, and advertisement contents using the authentication-based information.

The control unit 430 is configured to control the service device 400 to perform the advertisement providing method, and may be implemented with the support of one or more processors.

Further, the control unit 430 can operate by processing the instructions stored in the storage unit 420 via the one or more processors. The instructions may include interpreted instructions or executable code such as, for example, JavaScript or ECMAScript commands, or other instructions stored in a computer-readable medium.

In particular, the controller 430 according to the embodiment of the present invention may include a targeting module 431 and a service management module 432.

The targeting module 431 extracts a target customer list as an advertisement providing target by using the authentication base information stored in the authentication base information database 421. The customer list may be extracted using personal information included in the authentication-based information.

The targeting module 431 transmits the extracted customer list to the service management module 432. The service management module 432 confirms the validity of the received customer list. Here, the confirmation of the validity means checking whether the authentication-based information request is possible to the user terminal device 100 corresponding to the customer list.

When the validity of the customer list is confirmed, the service management module 432 transmits the advertisement condition information to the user terminal 100 of the customer included in the customer list.

When the service management module 432 receives unauthorized base information from the service application 121 or the advertisement target application 122 in the user terminal device 100, the service management module 432 controls the communication unit 410 , And send the advertisement content to the advertisement target application 122 or the advertisement target application server 300. [

Although not shown, the service device 400 according to the embodiment of the present invention may further include an input device and an output device used in a general computing device.

FIG. 5 is a flowchart showing the operation of the service device 400. FIG.

Referring to FIG. 5, first, the service device 400 extracts a customer list to be targeted based on the authentication-based information (S500). The authentication-based information may be stored in the authentication-based information database 421 of the service device 400 or may be collected through the service application 121 in the user terminal device 100. That is, in step S500, the service list provided by the service apparatus 400 of the present invention can extract a customer list that has collected information related to the user and the user terminal 100 of the user .

After step S500, the service device 400 transmits the advertisement condition information to the service application 121 in the user terminal device 100 corresponding to the customer list extracted in step S500 (S502). The transmitted advertisement condition information is stored in the user terminal device 100 by the service application 121, and the service application 121 is used to detect whether or not the advertisement condition information is satisfied.

When the service application 121 extracts the non-authentication-based information through a series of processes in the user terminal device 100, the service device 400 collects the non-authentication-based information from the service application (S504). The service device 400 transmits the collected unauthorized base information to the advertisement target application server 300 and requests advertisement execution (S506).

The operation of the service device 400 according to the embodiment of the present invention has been described above with reference to the flowcharts.

Next, the structure and operation of the user terminal device 100 according to the embodiment of the present invention will be described.

6, a user terminal 100 according to an exemplary embodiment of the present invention includes a communication unit 110, a storage unit 120, a control unit 130, an input unit 140, and an output unit 150 .

The communication unit 110 is a means for receiving data from an external source and transmitting data to an external source, such as a network interface card and a corresponding Network Driver Interface Specification ("NDIS") stack May be represented by a logical combination of one or more software and / or hardware modules.

The communication unit 110 may support various communication protocols. For example, it can support various mobile communication standards such as AMPS, CDMA, GSM, W-CDMA, HSDPA, LTE and LTE-A and can also support short-range wireless network technologies such as BLE and Zigbee.

Particularly, in the present invention, the communication unit 110 can transmit and receive data to and from the advertisement application server 300 or the service device 400 via the communication network 500, and can communicate with the communication network 500 according to the mobile communication standard And a mobile communication module for connecting and transmitting / receiving data. The transmission / reception data includes data related to serving an advertisement-original function provided by the application target application server 300 and data to be transmitted / received with the service device 400 according to the embodiment of the present invention.

The storage unit 120 is a structure for storing data or programs executed or processed by the control unit 130. [ Basically, the storage unit 120 may include an OS (Operating System) for operating the mobile communication terminal apparatus, operation of each of the above-described configurations, various user functions, for example, An application program for supporting a user function, an MP3 user function for reproducing other sound sources, an image output function for reproducing images such as photographs, and a moving image playback function.

In particular, in the present invention, the storage unit 120 may store an application or a computer program for performing the advertisement providing method according to the present invention. In this application or computer program, the service application 121 and the advertisement application 122 are installed in the storage unit 120. [

The control unit 130 is configured to perform overall control of the mobile communication terminal apparatus, and can operate by processing commands stored in the storage unit 120 through one or more processors. The instructions may include interpreted instructions or executable code such as, for example, JavaScript or ECMAScript commands, or other instructions stored in a computer-readable medium.

In particular, in the present invention, the control unit 130 receives the advertisement condition information through the communication unit 110 according to the operation of the service application 121, and stores the received advertisement condition information in the storage unit 120. [ In addition, it detects whether the advertisement condition information is satisfied according to the operation of the service application 121. In addition, when the advertisement condition information is satisfied, the non-authentication-based information can be extracted according to the operation of the service application 121, and the communication unit 110 can be controlled to transmit the extracted non-authentication-based information to the service device 400.

In addition, the control unit 130 can confirm whether the advertisement target application 122 is installed in the user terminal device 100. [ The advertisement target application 122 may display the advertisement content received from the service device 400 or the advertisement target application server 300 on the output unit 150 according to the operation of the advertisement target application 122 .

The advertisement application 122 may be one or more and may be arbitrarily set according to the policy of the operator who provides the service for the customer using the service device 400. [ The information on the advertisement target application 122 may be included in the advertisement condition information transmitted by the service device 400 and the service application 121 may store the information on the specified advertisement target application 122 It is possible.

That is, the control unit 130 operates according to the application logic stored in the storage unit 120 or the service logic of the computer program to perform the advertisement providing method according to the present invention.

The input unit 140 receives a command and information from an advertiser and generates a predetermined input signal according to a user's operation and transmits the input signal to the controller 130.

The input unit 140 may be implemented by a variety of input means that are currently commercialized or may be commercialized in the future. For example, the input unit 140 may include a general input device such as a keyboard, a mouse, a joystick, a touch screen, Gesture input means for sensing and generating a specific input signal, and voice recognition means for recognizing the user's voice.

In addition, the input unit 140 may be connected to the controller 130 through a system bus and an input / output interface.

Here, the input / output interface may include a wide variety of input / output interfaces, such as, for example, a serial port interface, a PS / 2 interface, a parallel port interface, a USB interface, IEEE (Institute of Electrical and Electronics Engineers) Any of the different interfaces can be represented logically, or even combinations of different interfaces can be logically represented.

The output unit 150 provides an operation result or state of the user terminal device 100 so that the advertiser can recognize the operation result or status. In particular, the output unit 150 can visually output information using the display means.

For example, the output unit 150 may be an organic light emitting diode (OLED), a vacuum fluorescent display (VFD), a liquid crystal display (LCD), a light emitting diode display, a plasma display panel (OLED), or the like, as well as a three-dimensional display means such as a holography or a laser beam.

The output unit 150 may be connected to the control unit 130 through a video interface such as a high definition multimedia interface (HDMI) or a graphics device interface (GDI) Lt; / RTI >

Particularly, in the present invention, the output unit 150 can be used to display the advertisement received from the advertisement target application server 300. [

FIG. 7 is a flowchart showing the operation of the service application 121 in the user terminal device 100. FIG.

Referring to FIG. 7, the service application 121 in the user terminal device 100 receives advertisement condition information from the service device 400 and stores the advertisement condition information (S700).

Thereafter, the service application 121 confirms whether the advertisement condition information is satisfied based on the connection state with the wireless communication device (S702). The method for confirming whether or not the advertisement condition information is satisfied is a method for confirming the connection status of the service application 121 with the wireless communication apparatus 600 and the information necessary for confirming whether or not the advertisement condition information is satisfied from the connected wireless communication apparatus 600 As shown in FIG. The required information may be identification information of the wireless communication device or a time associated with the wireless communication device.

The service application 121 that has detected the satisfaction of the advertisement condition information extracts the non-authentication-based information from the user terminal device 100 (S704).

The extracted unauthorized base information is transmitted to the service apparatus 400 by the service application 121 (S706).

If it is determined in step S702 that the advertisement condition information is not satisfied, the step of detecting whether the advertisement condition information is satisfied without performing additional operations is re-executed.

The structure and operation of the user terminal device 100 according to the embodiment of the present invention have been described above.

The present invention includes a program for performing an advertisement providing method, wherein the program recorded on the recording medium can be read and installed in a computer and executed to execute the functions described above.

In order to allow a computer to read a program recorded on a recording medium and to execute functions implemented by the program, the above-mentioned program may be stored in a computer-readable medium such as C, C ++, JAVA, machine language, and the like.

That is, the above code can be used for a data-oriented language such as SQL, dBase, and the like, a system language such as C, Objective C, C ++, assembly, and the like, an architectural language such as Java, NET and an application language such as PHP, Ruby, Perl, But it is not so limited and may include all languages well known to those of ordinary skill in the art to which the present invention belongs.

The code may include a function code related to a function or the like that defines the functions described above and may include an execution procedure related control code necessary for the processor of the computer to execute the functions described above according to a predetermined procedure.

In addition, such code may further include memory reference related code as to what additional information or media needed to cause the processor of the computer to execute the aforementioned functions should be referenced at any location (address) of the internal or external memory of the computer .

In addition, when a processor of a computer needs to communicate with any other computer or server that is remote to execute the above-described functions, the code may be stored in a memory of the computer using a communication module of the computer, It may further include a communication-related code such as how to communicate with another computer or a server, and what information or media should be transmitted or received during communication.

Such computer-readable media suitable for storing computer program instructions and data include, for example, magnetic media such as hard disks, floppy disks and magnetic tape, compact disk read only memory (CD-ROM) Optical media such as a DVD (Digital Video Disk), a magneto-optical medium such as a floppy disk, and a ROM (Read Only Memory), a RAM , Random Access Memory), flash memory, EPROM (Erasable Programmable ROM), and EEPROM (Electrically Erasable Programmable ROM). The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits.

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

The functional program for implementing the present invention and the related code and code segment may be implemented by programmers in the technical field of the present invention in consideration of the system environment of the computer that reads the recording medium and executes the program, Or may be easily modified or modified by the user.

Each step according to embodiments of the present invention may be implemented by a computer-executable instruction and executed by a computing system. As used herein, a "computing system" is defined as one or more software modules, one or more hardware modules, or a combination thereof that operate in conjunction with performing an operation on electronic data.

For example, the definition of a computer system includes a software module such as a personal computer's operating system and a hardware component of a personal computer. The physical layout of the module is not important. The computer system may include one or more computers connected through a network.

Likewise, a computing system may be implemented in a single physical device in which an internal module, such as a memory and a processor, operates in conjunction with performing an operation on the electronic data.

Implementations implementing the technical features described herein may also include back-end components, such as, for example, a data server, or may include middleware components such as, for example, application servers.

For example, in a computing system that includes a front-end component, such as a web browser or a client computer with a graphical user interface, that can interact with an implementation of the subject matter described herein, or any combination of one or more of such back-end, middleware, or front- . The components of the system may be interconnected by any form or medium of digital data communication, for example, a communication network.

That is, the apparatus for performing the advertisement providing method according to the present invention can be implemented to perform the above-described embodiments based on the computing system described below.

8 is a diagram illustrating an operating environment of an apparatus for performing an advertisement providing method according to an embodiment of the present invention. That is, a diagram for explaining the operating environment of the user terminal device 100 or the service device 400. FIG.

Figure 8 and the following discussion are intended to provide a brief, general description of a suitable computing environment in which the invention may be implemented. Although not required, the functions of user terminal device 100 and / or service device 400 in accordance with the present invention may be described in connection with computer-executable instructions, such as program modules, being executed by a computer system.

Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The computer executable instructions, associated data structures, and program modules illustrate examples of program code means for carrying out the acts of the invention disclosed herein.

8, a computing system that may be applied to the user terminal device 100 and the service device 400 according to the present invention includes a processing unit 11, a system memory 12, and the system memory 12 And a system bus 10 for connecting various processing system components to the processing unit 11. The processing unit 11 includes a processor (not shown)

The processing unit 11 may execute computer-executable instructions designed to implement the features of the present invention.

The system bus 10 may be any of several types of bus structures including a local bus, a peripheral bus, and a memory bus or memory controller using any of a variety of bus architectures.

The system memory 12 includes a ROM (Read Only Memory) 12a and a RAM (Random Access Memory) 12b. A basic input / output system (BIOS) 13a, containing the basic routines that help to transfer information between components within a computing system, such as during start-up, may generally be stored in ROM 12a.

The computing system may include storage means, for example, a hard disk drive 15 that reads information from, or writes information to, the hard disk, reads information from, or writes information to, And an optical disk drive 17 that reads information from, or writes information to, an optical disk such as, for example, a CD-ROM or other optical media .

The hard disk drive 15, the magnetic disk drive 16 and the optical disk drive 17 are connected by a hard disk drive interface 18, a magnetic disk drive-interface 19 and an optical drive interface 20, respectively, And is connected to the bus 10.

Further, the computing system may further include an external memory 21 as a storage means. The external memory 21 may be connected to the system bus 10 through an input /

The above-described drives and their associated computer-readable media readable and writable by the drives provide non-volatile storage of computer-executable instructions, data structures, program modules and other data.

The exemplary environment described herein illustrates a hard disk 15, magnetic disk 16 and optical disk 17, but may also include magnetic cassettes, flash memory cards, DVDs, Bernoulli cartridges, RAMs Other types of computer readable media for storing data, including ROM, ROM, etc., may be used.

Includes one or more program modules including an operating system 13b, one or more application programs 13c, other program modules 13d, and program data 13c that are loaded and executed by the processing unit 11 The program code means may be stored in the hard disk 15, the magnetic disk 16, the optical disk 17, the ROM 12a or the RAM 12b.

In addition, the computing system may receive commands and information from a user through other input devices 22 such as a keyboard, a pointing device, a microphone, a joystick, a game pad, a scanner, These input devices 22 may be connected to the processing unit 11 via an input / output interface 24 connected to the system bus 10.

The input / output interface 24 may be, for example, a serial interface such as a serial port interface, a PS / 2 interface, a parallel port interface, a USB interface, an Institute of Electrical and Electronics Engineers (IEEE) 1394 interface (i.e., FireWire interface) Any of a variety of different interfaces can be represented logically, or even combinations of different interfaces can be represented logically.

In addition, the computing system to which the present invention is applied may further include a display device 26 such as a monitor or LCD or an audio device 27 such as a speaker or microphone, which may be connected via a video / audio interface 25 And is connected to the system bus 10.

For example, other peripheral output devices (not shown), such as speakers and printers, may also be connected to the computer system. The video / audio interface unit 25 may include a high definition multimedia interface (HDMI), a graphics device interface (GDI), or the like.

Further, the computing system embodying the invention is connectable to a network such as, for example, an office-wide or enterprise-wide computer network, a home network, an intranet, and / or the Internet. The computer system may exchange data with external sources such as, for example, a remote computer system, a remote application, and / or a remote database.

To this end, a computing system to which the present invention is applied includes a network interface 27 for receiving data from an external source and / or for transmitting data to an external source.

In the present invention, such a computing system can transmit and receive information to and from a remote device via the network interface 27. [ For example, if the computing system refers to the user terminal device 100, it can transmit and receive information to and from the service device 400 via the network interface 27. [

On the other hand, when the computing system refers to the service device 400, the information can be transmitted and received to / from the user terminal device 100 via the network interface 27. The network interface 27 may be represented by a logical combination of one or more software and / or hardware modules, such as, for example, a network interface card and a corresponding Network Driver Interface Specification ("NDIS") stack.

Likewise, the computer system receives data from an external source via the input / output interface 24 or transmits data to an external source. Output interface 24 may be coupled to a modem 23 (e.g., a standard modem, a cable modem, or a digital subscriber line (" DSL ") modem) Lt; / RTI > and / or transmit data to an external source.

Although FIG. 8 shows an operating environment suitable for the present invention, the principles of the present invention may be employed with any system capable of implementing the principles of the present invention, with appropriate modifications if necessary. The environment shown in Figure 8 is illustrative only and does not represent a small portion of the very diverse environment in which the principles of the present invention may be implemented.

In addition, various information generated when the advertisement providing program of the present invention is executed can be stored and accessed on any computer-readable medium related to the computing system as shown in Fig.

For example, a portion of these program modules and a portion of the associated program data may be stored in the system memory 12, such as in the operating system 13b, the application program 13c, the program module 13d, and / (13e).

Further, when a mass storage device such as a hard disk is connected to the computing system, such program modules and related program data may be stored in the mass storage device.

In a networked environment, program modules associated with the present invention, or portions thereof, may be provided to a remote computer system connected via a modem 23 or network interface 25 of the input / output interface 24, for example, System memory associated with the system, and / or a remote memory storage device such as a mass storage device. The execution of such a module can be performed in a distributed environment as described above.

As described above, the present specification contains details of a number of specific implementations, but they should not be construed as being limitations on the scope of any invention or claimability, but rather on the particular embodiment of a particular invention But should be understood as an explanation of the features. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment.

Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all depicted operations should be performed. In certain cases, multitasking and parallel processing may be advantageous.

Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

The description sets forth the best modes of the present invention, and is provided to illustrate the invention and to enable those of ordinary skill in the art to make and use the invention. The written description is not intended to limit the invention to the specific terminology presented.

Thus, although the present invention has been described in detail with reference to the above examples, those skilled in the art will appreciate that various modifications, changes, and modifications can be made thereto without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited by the described embodiments but should be defined by the claims.

The present invention relates to an advertisement providing method, a service apparatus, and a user terminal apparatus for performing the advertisement providing method. The service apparatus targets a customer using authentication-based information, sets an advertisement condition and is transmitted by a service application in the user terminal, If the condition is satisfied, the unauthorized base information of the targeted customer can be extracted and the advertisement can be provided to the application provided by the other person.

The present invention can extend the advertisement medium to a variety of applications operated by a third party. By storing information on a condition for providing an advertisement in a user terminal device, the advertisement application can collect personal information or location information So that they can provide targeted advertising.

This can contribute to the development of the service industry. In addition, the present invention is industrially applicable because it is not only possible to market or operate, but also can be practically and practically carried out.

100: User terminal device
300: Advertising Target Application Server
400: Service device
500: Network
600: wireless communication device

Claims (12)

A method of providing an advertisement by a service apparatus connected to a user terminal apparatus and an advertisement target application server,
Extracting a target customer list using authentication-based information for an authenticated customer;
Transmitting advertisement condition information to a service application in a specific user terminal device corresponding to the extracted customer list;
Receiving non-authentication-based information from a service application in the user terminal device when the specific user terminal device satisfies the advertisement condition information; And
Transmitting the non-authentication-based information to the advertisement application server and requesting advertisement execution for a customer corresponding to the non-authentication-based information;
And an advertisement delivery method. The method according to claim 1,
Wherein the authentication-based information is information related to a customer who has been previously authenticated for a service provided by the service apparatus. The method according to claim 1,
Wherein the authentication-based information is stored in the service device or collected from the user terminal device. The method according to claim 1,
Wherein the advertisement condition information is at least one of location related information of the user terminal and time related information of the user terminal. 5. The method of claim 4,
Wherein the location-related information of the user terminal is identified from identification information of a wireless communication device connected to the user terminal, and the time-related information of the user terminal is transmitted to the wireless terminal at a specific time point And information on the connection duration. The method according to claim 1,
The non-authentication-
At least one of application activity information by an operation of a service application installed in the user terminal device, advertisement-dedicated user identification information related to an operating system installed in the user terminal device, or communication module information of an advertisement application installed in the user terminal device Wherein the advertisement is provided to the user. The method according to claim 1,
Transmitting advertisement contents to be provided by an advertisement target application to the advertisement target application server;
Further comprising the steps of: A method of providing an advertisement by a service application in a user terminal,
Receiving advertisement condition information from a service device;
Detecting whether the advertisement condition information is satisfied; And
Extracting the unauthorized base information and transmitting the unauthorized base information to the service apparatus when the advertisement condition information is satisfied;
And an advertisement delivery method. 9. The method of claim 8,
Wherein the transmitting comprises:
Confirming whether the service application is installed with an advertisement application; And
Extracting the unauthorized base information and transmitting the unauthorized base information to the service device when the advertisement application is installed;
And an advertisement delivery method. A computer-readable recording medium on which a program for executing the method according to any one of claims 1 to 9 is recorded. A communication unit for communicating with the user terminal device or the advertisement target application server;
Extracting a target customer list using the authentication base information for the previously authenticated customer, transmitting the advertisement condition information to the service application in the specific user terminal device corresponding to the extracted customer list,
Receiving the non-authentication-based information from the service application in the user terminal device when the user terminal device satisfies the advertisement condition information, transmitting the non-authentication-based information to the advertisement application server, A control unit for requesting advertisement execution; And
A storage unit for storing the authentication-based information and the non-authentication-based information;
Wherein the service device comprises: A communication unit for communicating with the service device or the advertisement target application server;
A storage unit for storing the service application; And
The service application receives the advertisement condition information from the service device, detects whether the service application satisfies the advertisement condition information, and if the advertisement condition information is satisfied, the service application extracts the non- And a control unit
And a user terminal device.

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