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KR20170084580A - System and method of posting discount information based on user current position and computer readable medium - Google Patents

System and method of posting discount information based on user current position and computer readable medium Download PDF

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KR20170084580A
KR20170084580A KR1020160003794A KR20160003794A KR20170084580A KR 20170084580 A KR20170084580 A KR 20170084580A KR 1020160003794 A KR1020160003794 A KR 1020160003794A KR 20160003794 A KR20160003794 A KR 20160003794A KR 20170084580 A KR20170084580 A KR 20170084580A
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discount information
store
information
discount
module
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KR1020160003794A
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Korean (ko)
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KR101861813B1 (en
Inventor
유종완
김세환
김덕규
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주식회사 베네타
김덕규
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • H04N5/225—
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y04—INFORMATION OR COMMUNICATION TECHNOLOGIES HAVING AN IMPACT ON OTHER TECHNOLOGY AREAS
    • Y04S—SYSTEMS INTEGRATING TECHNOLOGIES RELATED TO POWER NETWORK OPERATION, COMMUNICATION OR INFORMATION TECHNOLOGIES FOR IMPROVING THE ELECTRICAL POWER GENERATION, TRANSMISSION, DISTRIBUTION, MANAGEMENT OR USAGE, i.e. SMART GRIDS
    • Y04S50/00—Market activities related to the operation of systems integrating technologies related to power network operation or related to communication or information technologies
    • Y04S50/14—Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards

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  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The discount information posting system based on the current location of the user according to an embodiment of the present invention includes a photographing module for photographing an advertisement image of a store displaying discount information, an input unit for receiving location information of the store based on the current location of the portable terminal, Module, a location information of an inputted store, and a wireless communication module for transmitting the photographed advertisement image. The location information of the store and the photographed advertisement image can be registered in the discount information D / B for each type of business.

Figure P1020160003794

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a discount information posting system, a method, and a recording medium readable by a computer,

The present application relates to a discount information posting system, method and recording medium based on the user's current location.

Social Commerce, an e-commerce system that utilizes social media and online media, is widely used due to the development of information and communication networks and the spread of smartphones. Social commerce is operated by a social commerce company contracting with a specific merchant and offering a large amount of goods or services to the customer at a discounted price.

However, since the above-mentioned social commerce is operated mainly in franchises or large-scale businesses, it is not easy to subscribe and utilize from the viewpoint of small business owners. In other words, in order to use social commerce, SMEs must conclude a contract with a social commerce company in advance, but the cost of the contract is small, and sometimes an unfair contract is imposed.

Therefore, in the case of small and medium-sized businesses, it is usually advertised in a way that displays discount information on the entrance board and then displays it in front of the shop, but it is only exposed to consumers passing through the branch,

For example, Korean Patent Laid-Open Publication No. 2013-0022867 (" Method of providing discount information and recording medium on which a program for executing the same is recorded ", published on March 07, 2013) .

Korean Patent Laid-Open Publication No. 2013-0022867 (" Method of providing discount information on products and a recording medium on which programs for executing the same are recorded ", published on March 07, 2013)

According to an embodiment of the present invention, a discount information posting system based on the present location of a user, which can viral marketing by an unspecified large number of people, and which can reduce the protection and promotion cost of a small / Thereby providing a recording medium.

According to an embodiment of the present invention, there is provided an information processing apparatus including: a photographing module that photographs an advertisement image of a store displaying discount information; An input module for receiving location information of the store based on a current location of the portable terminal; And a wireless communication module for transmitting the location information of the input store and the photographed advertisement image, wherein the location information of the store and the photographed advertisement image are stored in a memory of a user who is registered in the discount information D / A location based discount information posting system is provided.

According to another aspect of the present invention, there is provided a method of advertising an advertisement, comprising: a first step of photographing an advertisement image of a store in which discount information is displayed, in a photographing module; A second step of receiving, in an input module, location information of the store based on a current location of the portable terminal; And a third step of transmitting location information of the input store and the photographed advertisement image in the wireless communication module, wherein the location information of the store and the photographed advertisement image are registered in the discount information D / B for each type of business A discount information posting method based on the current location of the user is provided.

According to another embodiment of the present invention, there is provided a computer-readable recording medium storing a program for executing the discount information posting method.

According to an embodiment of the present invention, an advertisement image of a store displaying discount information is photographed, position information of a store is input based on the current position of the portable terminal, , Viral marketing by an unspecified number of people is possible, and it is possible to reduce the cost of protecting and publicizing small business owners in particular.

1 is an overall configuration diagram of a discount information posting system based on a user's current location according to an embodiment of the present invention.
2A and 2B are internal block diagrams of a portable terminal and a discount information management server according to an embodiment of the present invention.
3 is a view showing an interface screen for discount information posting according to an embodiment of the present invention.
4 illustrates an advertisement image of an exemplary electronic signboard according to an embodiment of the present invention.
Figures 5A-5B illustrate exemplary display screens for displaying posted discount information in accordance with an embodiment of the present invention.
FIG. 6 is a flowchart illustrating a discount information posting method based on a current location of a user according to an embodiment of the present invention.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. However, the embodiments of the present invention can be modified into various other forms, and the scope of the present invention is not limited to the embodiments described below. The shape and the size of the elements in the drawings may be exaggerated for clarity and the same elements are denoted by the same reference numerals in the drawings.

FIG. 1 is an overall configuration diagram of a discount information posting system based on a current location of a user according to an embodiment of the present invention, and FIGS. 2 (a) and 2 (b) Block diagram. And FIG. 3 is a view showing an interface screen for discount information posting according to an embodiment of the present invention.

1, the discount information posting system 100 based on the current location of the user is provided with a discount information posting system 100 based on the current position of the user in order to publicize the discount information in the portable terminals MT1 and MTN, the shops 110 and 11N, and the stores 110 and 11N, The advertisement images 101 and 10N displayed on the game board, the network 120, the discount information management server 130, the application D / B 140, the discount information D / B 150, the map data D / B 160, . ≪ / RTI >

The portable terminals MT1 and MTN described above are terminals capable of being connected to the network 120 and may be a mobile phone, a smart phone, a personal digital assistant (PDA), a personal computer (PC), a tablet personal computer A notebook computer, or the like.

FIG. 2A shows a block diagram of a mobile terminal (MT1 and MTN in FIG. 1 are denoted by "MT"). 2A, the mobile terminal MT includes an imaging module 211, an input module 212, a character recognition module 213, a discount information extraction module 214, an application module 215, (216).

1 to 2A, the photographing module 211 of the portable terminal MT may be a built-in camera module and photographs the advertisement images 101 and 10N of the stores 110 and 11N displaying the discount information . Here, the discount information may include at least one of a business type, a discount period, a discount content, and mutual information. It will be apparent to those skilled in the art that, if necessary, trade names, evaluations, and the like may also be included.

The input module 212 of the portable terminal MT can receive the location information of the stores 110 and 11N on which the discount information is displayed based on the current location of the portable terminal MT. The input module 212 may be implemented by a touch screen or various keypads.

Specifically, the input module 212 receives from the map data D / B 160 the location information of a store existing within a predetermined distance centered on the current location of the portable terminal MT, Input can be received.

That is, according to one embodiment of the present invention, the location information of the store providing the discount information may be obtained by using map data provided by an open API (Open Application Programming Interface) at a portal service provider such as Naver, . When there are a plurality of stores existing within a preset distance, the input module 212 can receive one of the location information of a plurality of stores shown on a display screen (not shown) by the user.

On the other hand, if there is no store within a preset distance, that is, if the store location information is not registered in the map data D / B 160, the input module 212 stores the current location of the mobile terminal MT As shown in FIG. On the other hand, the current position of the mobile terminal MT may be, for example, GPS information, but is not necessarily limited thereto, and may be a concept including an IP address or the like.

Further, according to another embodiment of the present invention, the input module 212 of the portable terminal MT may receive each item of the discount information of the store by the user.

3 is a view showing an interface screen for discount information posting according to an embodiment of the present invention.

3, in addition to the advertisement image 301 displayed on the admission board, the input module 212 may include a discount period 302, a business category 303, and a single line comment 304, for example. The discount information 302 to 304 and the photographed advertisement image 301 may be transmitted to the discount information management server 130 through the network 120 together with the location information of the store .

Meanwhile, the application module 215 of the portable terminal MT can be downloaded from the application D / B 140 via the network 120, and the downloaded application (also referred to as a "venetian application") is executed, The mobile terminal MT can control the modules 211 to 214 and 216 of the mobile terminal MT for implementing the posting method according to an embodiment of the present invention.

The wireless communication module 216 of the portable terminal MT transmits the location information of the stores 110 and 11N and the captured advertisement images 101 and 10N to the discount information management server 130 through the network 120 . Alternatively, according to an embodiment of the present invention, the discount information input by the user or the discount information extracted by the discount information extraction module 214 as described later may be transmitted to the discount information management server 130. The wireless communication module 216 may exchange data with the discount information management server 130 through at least one network 120 of RFID, Bluetooth, NFC (NEAR FIELD COMMUNICATION), WPAN, and CDMA.

According to an embodiment of the present invention, the portable terminal MT may further include a character recognition module 213 and a discount information extraction module 214.

The character recognition module 213 of the portable terminal MT can convert the advertisement images 101 and 10N photographed by the photographing module 211 of the portable terminal MT into text. The character recognition module 213 may be implemented by, for example, an OCR (Optical Character Recognition) program.

Then, the discount information extraction module 214 of the portable terminal MT can extract each item of the discount information based on the keyword from the text converted by the character recognition module 213. Each item of the discount information may include at least a business type, a discount period, discount contents, a mutual name, and a business name if necessary.

According to an embodiment of the present invention, it is needless to say that each item of the discount information extracted by the character recognition module 213 and the discount information extraction module 214 described above may be corrected by the user.

In order to increase the recognition accuracy by the character recognition module 213, according to an embodiment of the present invention, various items of the discount information including the advertisement images 101 and 10N are arranged in a predetermined format Can be provided in a template form.

4 shows an advertisement image of an exemplary electronic signboard according to an embodiment of the present invention.

4, an advertisement image 400 of an exemplary electronic signboard (E-Sign board) according to an embodiment of the present invention includes a business type 401, a discount period 402, Discount contents 403 may be provided in the form of a template arranged according to a predetermined format, and the accuracy of recognition by the character recognition module 213 can be improved through such a configuration.

4, the advertisement 404 can be displayed in a free form without being limited by the format according to the stores 110 and 11N. It should be noted that FIG. 4 described above is only for the purpose of understanding the invention and is not necessarily limited thereto. In the following description of an embodiment of the present invention, it is exemplified that the advertisement image displayed on the electronic signboard is photographed. However, according to the embodiment, it is possible to create the advertisement image in the form of a mobile signboard (M-Sign board) It will be self-evident.

1 and 2B, the discount information management server 130 may include a control module 131 and a wireless communication module 132. The discount information management server 130 may include an application D / B 140 ), A discount information D / B 150, and a map data D / B 160 may be connected.

Specifically, the control module 131 of the discount information management server 130 can register the discount information, the advertisement image, and the store location information transmitted from the portable terminal MT in the discount information D / B 150 for each type of business have.

When there is a request from the mobile terminal MT, the control module 131 of the discount information management server 130 transmits discount information of stores located within a predetermined distance around the current location of the mobile terminal MT To the corresponding mobile terminal (MT) through the communication module (132).

The wireless communication module 132 of the discount information management server 130 transmits and receives data to and from the portable terminals 110 and 11N through at least one network 120 of RFID, Bluetooth, NFC (NEAR FIELD COMMUNICATION), WPAN, can do.

Meanwhile, the above-mentioned application is stored in the application D / B 140 connected to the discount information management server 130, and the stored application can be downloaded to the mobile terminal MT.

The location information of the store is stored in the map data D / B 160 connected to the discount information management server 130 and the location information of the store located within a preset distance centered on the current location of the mobile terminal MT To the terminal MT.

5A and 5B illustrate an exemplary display screen for displaying posted discount information according to an embodiment of the present invention.

5A, according to an embodiment of the present invention, the current position of the portable terminal MT, the search button 402, and the current position of the portable terminal MT are stored in the portable terminal MT A map button 403 for allowing discount stores within a predetermined distance to be viewed on a map, a store discount information button 404 for a store other than a general user, a business menu bar 411, discount information 413, Etc. may be displayed.

5B, according to an embodiment of the present invention, the photographed advertisement image 412, the evaluation article 413, the location information 414 of the store, and the like are displayed on the portable terminal MT .

As shown in FIG. 5C, according to an embodiment of the present invention, the location of the discounted stores can be displayed on the map on the basis of the current location of the mobile terminal MT in the portable terminal MT.

As described above, according to the embodiment of the present invention, the advertisement image of the store displaying the discount information is photographed, the location information of the store is inputted based on the current position of the portable terminal, By posting the advertisement image by industry, viral marketing by an unspecified number of people is possible, and it is possible to reduce the protection and publicity cost of the small business person in particular.

FIG. 6 is a flowchart illustrating a discount information posting method based on a current location of a user according to an embodiment of the present invention.

Hereinafter, a discount information posting method based on the current location of the user according to an embodiment of the present invention will be described in detail with reference to FIG. 1 to FIG. However, for the sake of simplicity of the present invention, the description of the elements overlapping with those described in FIGS. 1 to 5C will be omitted.

The application module may be downloaded from the discount information management server to the portable terminal through the network (S501). As the downloaded application module is executed, the application module can control the subsequent steps S502 to S505.

Then, the photographing module of the portable terminal can photograph the advertisement image of the store where the discount information is displayed (S502). Here, the discount information may include at least one of a business type, a discount period, a discount content, and mutual information. It will be apparent to those skilled in the art that, if necessary, trade names, evaluations, and the like may also be included.

Next, the input module of the portable terminal can receive the location information of the store in which the discount information is displayed based on the current location of the portable terminal (S503).

Next, the wireless communication module of the portable terminal can transmit the location information of the store and the photographed advertisement image to the discount information management server through the network (S504). Alternatively, according to an embodiment of the present invention, the discount information input by the user or the discount information extracted by the discount information extraction module as described later may be transmitted to the discount information management server.

Finally, the control module of the discount information management server can register the discount information, the advertisement image, and the location information of the store, which are transmitted from the mobile terminal, in the discount information D / B for each type of business (S505). If there is a request from the portable terminal, the discount information of the stores located within a predetermined distance centered on the current location of the portable terminal may be displayed in various forms by being transmitted to the portable terminal through the wireless communication module, same.

As described above, according to the embodiment of the present invention, the advertisement image of the store displaying the discount information is photographed, the location information of the store is inputted based on the current position of the portable terminal, By posting the advertisement image by industry, viral marketing by an unspecified number of people is possible, and it is possible to reduce the protection and publicity cost of the small business person in particular.

The discount information posting method based on the current location of the user according to an embodiment of the present invention described above can be stored in a computer-readable recording medium manufactured as a program to be executed in a computer. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may be implemented in the form of a carrier wave (for example, transmission via the Internet) . In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the method can be easily inferred by programmers of the art to which the present invention pertains.

In describing the present invention, the term 'module' may also be embodied in various forms, such as a processor, program instructions executed by the processor, software modules, microcode, computer program products, logic circuits, application specific integrated circuits, ≪ / RTI >

The present invention is not limited to the above-described embodiments and the accompanying drawings. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It will be self-evident.

100: discount information posting system 110, 11N: store
101 and 10N: advertisement image MT, MT1, MTN: mobile terminal
120: network 130: discount information management server
131: Control module 132: Wireless communication module
140: APP D / B 150: Discount information D / B
160: map data D / B 211: photographing module
212: input module 213: character recognition module
214: discount information extraction module 215: APP module
216: Wireless communication module 300: Interface screen
301: photographed advertisement image 302 to 304: discount information
400: Electronic signboard

Claims (19)

A photographing module for photographing an advertisement image of a store displaying discount information;
An input module for receiving location information of the store based on a current location of the portable terminal; And
And a wireless communication module for transmitting the location information of the input store and the photographed advertisement image,
The location information of the store and the photographed advertisement image are based on the current location of the user registered in the discount information D / B for each type of business.
The method according to claim 1,
Wherein the input module comprises:
The discount information posting system receives the location information of a store existing within a predetermined distance centered on the current location of the portable terminal from external map data D / B and receives the location information of the store provided.
3. The method of claim 2,
Wherein the input module comprises:
And stores the current location of the mobile terminal as location information of the store if there is no store within the preset distance.
The method according to claim 1,
The input module further receives discount information of the store,
And the discount information of the additional store is registered in the discount information D / B.
The method according to claim 1,
The discount information posting system comprises:
A character recognition module for converting the photographed advertisement image into text; And
And a discount information extracting module for extracting each item of discount information based on the keyword from the converted text,
And the extracted discount information is registered in the discount information D / B.
6. The method of claim 5,
The extracted discount information,
A discount information posting system correctable by a user.
The method according to claim 1,
The advertisement image includes:
Wherein each item of the discount information is provided in the form of various types of templates arranged according to a predetermined format.
The method according to claim 1,
The above-
A discount information posting system including at least one of a business type, a discount period, and a discount content.
The method according to claim 1,
The current position of the mobile terminal
A discount information posting system comprising GPS information.
A first step of photographing an advertisement image of the store in which the discount information is displayed in the photographing module;
A second step of receiving, in an input module, location information of the store based on a current location of the portable terminal; And
And a third step of transmitting location information of the input store and the photographed advertisement image in a wireless communication module,
The location information of the store and the photographed advertisement image are based on the current location of the user registered in the discount information D / B for each type of business.
11. The method of claim 10,
The second step comprises:
Receiving location information of a store existing within a preset distance around the current location of the portable terminal from external map data D / B and receiving location information of the store provided;
12. The method of claim 11,
The second step comprises:
And receiving the current location of the mobile terminal as location information of the store if there is no store within the preset distance.
11. The method of claim 10,
The discount information posting method includes:
Further comprising receiving, in the input module, discount information of a store,
And the discount information of the store further input is registered in the discount information D / B.
11. The method of claim 10,
The discount information posting method includes:
In the character recognition module, converting the photographed advertisement image into text; And
Further comprising the step of extracting, in the discount information extracting module, each item of discount information based on the keyword from the converted text,
And the extracted discount information is registered in the discount information D / B.
15. The method of claim 14,
The extracted discount information,
A method for posting correctable discount information by a user.
11. The method of claim 10,
The advertisement image includes:
Wherein each item of the discount information is provided in the form of various types of templates arranged according to a predetermined format.
11. The method of claim 10,
The above-
Discount information and at least one of a business type, a discount period, and a discount content.
11. The method of claim 10,
The current position of the mobile terminal
A method of posting discount information comprising GPS information.
19. A computer-readable recording medium storing a program for executing the method of any one of claims 10 to 18.
KR1020160003794A 2016-01-12 2016-01-12 System and method of posting discount information based on user current position and computer readable medium KR101861813B1 (en)

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Cited By (1)

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Publication number Priority date Publication date Assignee Title
CN113837787A (en) * 2020-06-08 2021-12-24 丰田自动车株式会社 Control device, system, non-transitory computer-readable medium, terminal device, and determination method

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KR102529276B1 (en) 2019-09-27 2023-05-08 이도훈 System membership social commerce based on location and method for providing service thereof

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US8548855B2 (en) * 2010-11-11 2013-10-01 Teaneck Enterprises, Llc User generated ADS based on check-ins

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113837787A (en) * 2020-06-08 2021-12-24 丰田自动车株式会社 Control device, system, non-transitory computer-readable medium, terminal device, and determination method
CN113837787B (en) * 2020-06-08 2024-01-16 丰田自动车株式会社 Control device, system, non-transitory computer readable medium, terminal device, and judgment method

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