KR20160031653A - Goods Information Providing System, Method and Computer Readable Recoding Medium - Google Patents

Abstract

Disclosed are a product information providing system, a product information providing method, and a computer readable recording medium. The product information providing system for providing product information in a mobile communication terminal according to an embodiment of the present invention, the product information providing system comprises: a product information request reception unit for receiving a product information request from a user who uses the mobile communication terminal; a product information analysis unit for extracting information associated with an application for providing the product information by analyzing the product information and product page information which posts the product information; a product page information storage unit for storing the product page information extracted by the product information analysis unit; an application installation determination unit for determining whether the application is installed in the mobile communication terminal; and an application execution unit for installing and executing the application in the mobile communication terminal when the application is not installed in the mobile communication terminal. The application execution unit displays the product page on a screen, in which the product page is initially displayed after executing the application, by loading the product page information stored in the product page information storage unit.

Description

[0001] The present invention relates to a goods information providing system, a method, and a computer readable recording medium,

The present invention relates to a product information providing system, a method, and a recording medium, and more particularly, to a product information providing system, a method, and a computer readable medium for installing a corresponding application in response to a user's request for product information, The present invention relates to a recording medium.

With the steadily increasing number of users using mobile terminal devices, service providers are promoting products and services through the mobile web. In particular, such service entities have created and distributed their own applications, and have been encouraging them to install their applications on their mobile terminal devices

On the other hand, the information about the goods or services provided through the mobile web may contain only limited information that the user most likely to know, rather than the entire information of the goods or services to be provided.

Therefore, a user who wishes to confirm the whole information of a product or service can select a web page provided by the service principal or a method of using an application provided by the service principal.

Accordingly, a demand for a method that can more easily and efficiently provide information on a product or service to a user using the mobile terminal is steadily increasing.

The present invention relates to a product information providing system and method, and a computer readable recording medium capable of automatically providing information on a product corresponding to a selected content even when an application is installed and executed through content provided through a mobile terminal apparatus The purpose is to provide.

The merchandise information providing system according to an embodiment of the present invention is a merchandise information providing system for providing merchandise information in a mobile communication terminal, comprising: a merchandise information request receiving unit for receiving a merchandise information request from a user using the mobile communication terminal; A product information analysis unit for analyzing the product information and extracting information on an application for providing the product information and product page information on which the product information is posted, a product information storage unit for storing the product page information extracted by the product information analysis unit A page information storage unit, an application installation determination unit that determines whether the application is installed in the mobile communication terminal, and an application execution unit that installs and executes the application if the application is not installed in the mobile communication terminal The application execution unit loads the product page information stored in the product page information storage unit and displays the product page on a screen that is displayed first after executing the application.

When the application is installed in the mobile communication terminal, the application execution unit executes the application, loads the product page information stored in the product information storage unit, and displays the product page information The merchandise page can be displayed.

The mobile communication terminal may further include an installation authority requesting unit for requesting the user to install the application if the application is not installed in the mobile communication terminal. Install the application after receiving the install permission.

The merchandise page information storage unit may delete the stored merchandise page information after displaying the merchandise page, and the merchandise information request may be made by selecting an advertisement banner of the user.

A method for providing product information according to an embodiment of the present invention is a method for providing product information in a mobile communication terminal, the method comprising: receiving a product information request from a user using the mobile communication terminal; Extracting information on an application providing the product information and product page information on which the product information is posted; storing the product page information extracted by the product information analysis unit; Determining whether or not the application is installed; and installing and executing the application if the application is not installed in the mobile communication terminal, wherein in executing the application, the product page information is loaded And, After running Orientation displays the product page on the screen that is displayed first.

In the step of executing the application, when the application is installed in the mobile communication terminal, the application is executed, the product page information stored in the product information storage step is loaded, and the application is first displayed The product page can be displayed on the screen.

The method may further include, when the application is not installed in the mobile communication terminal, requesting the user to install the application and requesting the user to install the application. In the step of executing the application, The application is installed.

The method may further include deleting the stored product page information after displaying the product page, wherein the product information request may be performed by selecting an advertisement banner of the user.

Further, a computer-readable recording medium on which a program for executing the related product recommendation method according to the present invention is recorded can be provided.

The present invention can provide a product information providing system, a method, and a recording medium that can automatically provide information on a product corresponding to a selected content even when an application is installed and executed through content provided through a mobile terminal device have.

1 is a view schematically showing a configuration of a goods information providing system according to an embodiment of the present invention.
2 is an exemplary diagram illustrating an advertisement banner provided on a mobile web.
FIG. 3 is an exemplary diagram illustrating content provided when an advertisement banner provided on a mobile web is selected.
4 is a diagram illustrating information provided by the product information analysis unit according to an embodiment of the present invention.
5 is a diagram schematically showing an operation of an application executing unit according to an embodiment of the present invention.
6 is a view schematically showing a configuration of a goods information providing system according to another embodiment of the present invention.
7 is a flowchart illustrating a method of providing goods information according to an embodiment of the present invention.
8 is a flowchart illustrating a method of providing goods information according to another embodiment of the present invention.

Brief Description of the Drawings The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described in conjunction with the accompanying drawings. It is to be understood, however, that the invention is not limited to the embodiments shown herein but may be embodied in many different forms and should not be construed as being limited to the preferred embodiments of the present invention. do. BRIEF DESCRIPTION OF THE DRAWINGS The above and other aspects of the present invention will become more apparent by describing in detail preferred embodiments thereof with reference to the attached drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises", "having", and the like are used to specify that a feature, a number, a step, an operation, an element, a component, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof. The terms first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Referring to the accompanying drawings, the same or corresponding components are denoted by the same reference numerals, .

1 is a view schematically showing a configuration of a goods information providing system according to an embodiment of the present invention.

1, a product information providing system 100 according to an embodiment of the present invention is a product information providing system for providing product information at a mobile communication terminal. The product information providing system includes a product information request receiving unit 110, A product page information storage unit 130, an application installation determination unit 140, and an application execution unit 150.

The product information request receiving unit 110 receives a product information request from a user using the mobile communication terminal.

Users using the mobile web will encounter advertising banners that provide information about a particular product on various mobile web pages. At this time, a user who is interested in the advertisement can obtain more detailed information by clicking the advertisement banner. The product information request received by the product information request receiving unit 110 is generated by selecting the advertisement banner .

The banner advertisement is not limited to being provided in a specific mobile web page. Generally, such a banner advertisement can be inserted into a corresponding content in a site providing various media contents including Youtube, and it can be inserted in the middle of a web page provided in a portal website.

When a user using the mobile web selects the above-mentioned banner advertisement, the user can go to the corresponding web site and obtain more specific information about the goods or services to be promoted in the banner advertisement.

In general, when a user selects a specific banner advertisement on the mobile web, the mobile communication terminal used by the user moves to a mobile web site operated by the service subject based on the URL information included in the banner advertisement, And displays a page including information on a product or service corresponding to the advertisement.

On the other hand, as the number of users using mobile communication terminals such as smart phones and tablet PCs increases, various applications that can be used in such mobile communication terminals are being created.

Particularly, a service provider (hereinafter referred to as a "service entity") that provides various goods and services on-line manages users who use the service provided by the user more conveniently and provides services in a differentiated manner than other service providers A separate application is developed to induce users to install an unspecified number of mobile communication terminal users.

Even when a specific banner advertisement is selected on the mobile web and a corresponding web page is displayed, when there is an application distributed by the service subject providing the goods and service, a separate message Is displayed.

This operation is performed when the corresponding application is not installed in the mobile communication terminal of the user, and when the corresponding application is installed in the mobile communication terminal of the user, the operation of displaying the mobile web page is generally performed Do not.

In this case, the application is executed and an application page including information on a product or service corresponding to the banner advertisement is displayed.

Meanwhile, the product information analyzing unit 120 analyzes the product information, and extracts information on the application providing the product information and product page information on which the product information is posted. That is, the product information can be understood as information including information on the application and product page information.

For example, when a user using a mobile communication terminal selects a specific banner advertisement, the product information analyzing unit 120 analyzes the information about the application included in the banner advertisement and the product Extract page information.

In addition, the product page information storage unit 130 stores the product page information extracted by the product information analysis unit, and the application installation determination unit 140 determines whether the application is installed in the mobile communication terminal Or not.

The banner advertisement may include a URL address of a web page that posts information about a specific product or service, and may include information on an application provided by a service providing a product or service through the web page, And may include information about a page on which information about the goods or services is posted.

Accordingly, if the application is not installed in the mobile communication terminal of the user, a corresponding mobile web page is displayed through the URL address, and a message for prompting the installation of the application may be displayed on the mobile web page .

Conversely, when the application is installed, the application is executed corresponding to the information about the application and the information about the page, and the page is displayed.

On the other hand, the product page information storage unit 130 may delete the stored product page information after the product page is displayed. The product page information stored in the product page information storage unit 130 is stored in order to display the product page on the screen displayed first after the application is executed. Therefore, after the product page is displayed, Since the page information is often unnecessary, it is preferable to delete the page information from the product page information storage unit 130 from the viewpoint of memory consumption.

The application installation determination unit 140 determines whether the application is installed in the mobile communication terminal in order to perform the operation in the mobile communication terminal.

The application executing unit 150 may install the application if the application is not installed in the mobile communication terminal, load the product page information stored in the product page information storage unit 130, The product page is displayed on the screen that is displayed first after the application is executed.

The process of installing the application may be performed by selecting a message for instructing the installation of the application as described above, or may be automatically performed by the application executing unit 150 without the intervention of the user.

When the application is installed, the application executing unit 150 executes the application, and executes a product page corresponding to the product page information stored in the product page information storage unit 130, And displays it on the screen displayed first.

When a specific application is installed and executed, generally the same page is always displayed irrespective of the process in which the application is installed. That is, even when the user installs the application to obtain information on a specific product or service, a page related to the goods or service is not displayed, and a main screen of the application is displayed or a description instruction page is displayed.

Accordingly, in order for the user who installed the application to check the information on the goods or services, it is necessary to search the goods or services again.

The product information providing system 100 according to the embodiment of the present invention is inconvenient to the need for an additional operation (e.g., search) for confirming the information when an application is installed in response to a specific product information request When the application is installed and executed, the product page information stored in advance is loaded and the product page is displayed on a screen that is displayed first after the application is executed.

2 is an exemplary diagram illustrating an advertisement banner provided on a mobile web.

2, an advertisement banner AD provided on a mobile web is inserted in the middle of a web page to be exposed to a user, and a user who is interested in a product or service displayed on the advertisement banner AD is displayed on the advertisement banner AD) is selected to confirm more specific information about the goods or services.

Although the advertisement banner AD is displayed not only on a mobile web page but also on a PC web page, even if the advertisement banner AD is selected in the PC web environment, the corresponding application is not executed and the advertisement banner AD In this specification, a case where a specific advertisement banner (AD) is selected from a mobile web page will be described as an example.

The content displayed on the advertisement banner AD may be a rough content on a specific product or service, and may be related to a product or service being discounted on-line at the online shopping mall.

The online shopping mall is not limited to a shopping mall that sells or provides a specific product group or a service group, and can be understood as a concept covering all types of online shopping sites where payment is made online and the goods or services are provided have.

On the other hand, in the advertisement banner AD shown in Fig. 2, contents of discount sale of a specific commodity (bicycle in Fig. 2) are displayed, and a user interested in the commodity selects the advertisement banner AD More specific information can be provided.

FIG. 3 is an exemplary diagram illustrating content provided when an advertisement banner provided on a mobile web is selected.

Fig. 3 exemplarily shows a web page provided when the advertisement banner AD as described with reference to Fig. 2 is selected.

The web page provides information on a product sold by the service subjects upon request of a specific page or a plurality of service subjects of an online shopping mall site operated by a service entity that posts the advertisement banner AD and provides a payment agent service Lt; RTI ID = 0.0 > a < / RTI > other portal site.

The web page of Fig. 3 discloses a more detailed description of a commodity (bicycle) displayed on the advertisement banner AD of Fig. Referring to FIG. 3, the web page shows prices of the goods before and after the discount, model names of the goods, and although it is not shown in the drawings, it is possible to select the purchase quantity, the destination and / A menu may be provided.

On the other hand, as described with reference to FIG. 1, when there is a separate application distributed by the service entity that sells the product, a message for inducing the application installation may be displayed on the web page.

The message may be displayed in the form of a pop-up window at the same time the web page is displayed, or may be fixedly displayed in a separate area on the web page.

The user who installs the application can install and execute the application according to the content displayed through the message, and can execute the application to obtain information on the product displayed in the advertisement banner AD.

4 is a diagram illustrating information provided by the product information analysis unit according to an embodiment of the present invention.

Referring to FIG. 4, the product information analyzer 120 may extract product page information and application information corresponding to the advertisement banner from information included in an advertisement banner posted on a mobile web page.

As described above with reference to FIG. 1, an advertisement banner displayed on a mobile web page displays general information on a specific product or service, and more specific information is displayed on a separate web page operated by a service entity that displays the advertisement banner You can get it through the website.

In general, when a specific advertisement banner is selected, the web site operated by the service subject may be displayed, and the URL of the web site may be included in the advertisement banner in the form of a link.

More specifically, since a web page displayed when a specific advertisement banner is selected may be a product page on which information relating to a product displayed on the advertisement banner is displayed, a URL address included in the advertisement banner may be displayed on the product page Lt; / RTI >

That is, the product page information extracted by the product information analysis unit 120 may be the URL address of the product page.

In addition, the application information is information on an application distributed by the service subject, and when the application is installed in the mobile communication terminal of the user, the application corresponding to the application information can be executed.

When the advertisement banner is selected and the corresponding application is executed, the application page related to the product displayed in the advertisement banner can be displayed. Therefore, the product page information extracted by the product information analysis unit 120 is provided through the application The page information about the product.

In the product information analyzing unit 120, the product page information is stored in the product page information storage unit 130.

5 is a diagram schematically showing an operation of an application executing unit according to an embodiment of the present invention.

5, since the application executing unit 150 includes an operation of installing an application, it is understood that the operation shown in FIG. 5 indicates a case where the application is not installed in the user's mobile communication terminal .

Accordingly, when the application is installed in the mobile communication terminal of the user, the operation of downloading the application from the application execution unit 150 and installing the downloaded application may be omitted.

When it is determined that the application corresponding to the advertisement banner selected by the user is not installed in the user's mobile communication terminal in the application installation determining unit 140 described with reference to FIG. 1, the application executing unit 150 Downloads the application to the user's mobile communication terminal, installs the application, and executes the installed application.

5, when the application installation determining unit 140 determines that the application is installed in the mobile communication terminal, the application executing unit 150 determines whether the application is installed in the product information analyzing unit 120, Can execute the application corresponding to the application information extracted from the application information.

In addition, when the application is executed, the application executing unit 150 can display a product page corresponding to the product page information extracted by the product information analyzing unit 120. [

That is, when the application is installed in the mobile communication terminal of the user, the product page can be displayed at the same time the application is executed without separately storing the product page information.

5, if the application is not installed in the mobile communication terminal of the user, the application executing unit 150 may be configured to execute an online market providing a plurality of applications such as an application store The application can be downloaded and installed.

In addition, when the application is installed in the user's mobile communication terminal, the installed application can be executed.

Generally, even if a user selects a specific advertisement banner and installs an application corresponding to the advertisement banner, information on a product corresponding to the advertisement banner is not displayed on a screen displayed first after the application is executed.

That is, the home screen or the main screen set as the initial execution screen of the application is displayed on the screen that is displayed first after the application is installed and executed regardless of the path where the application is installed.

As described above, since a screen irrespective of the intention of the user who selected the advertisement banner is displayed, a user who wants to obtain information about the product related to the product displayed on the advertisement banner may feel a great inconvenience.

The product information providing system 100 according to an embodiment of the present invention is intended to solve such a problem. To achieve this object, the product information analyzing unit 120 extracts product page information And stores the product page information in the product page information storage unit 130.

The application execution unit 150 may execute the application installed when the application is installed, load the product page information stored in the product page information storage unit 130, The merchandise page can be displayed on the displayed screen.

The operation described above may be performed in the application executing unit 150 or may be performed by a control unit (not shown) provided in the product information providing system 100.

If the application is installed, the control unit determines whether the application is installed, executes the installed application if it is determined that the application is installed, and displays the product information stored in the product page information storage unit 130, And can provide product page information to the application execution unit 150 by loading the product page information.

The product information providing system 100 according to an embodiment of the present invention allows a user who installed an application through a specific advertisement banner to transmit information about a product corresponding to the content displayed on the advertisement banner To be provided.

Accordingly, the product information providing system 100 may store page information related to a product corresponding to the banner advertisement, and display a corresponding product page using the page information when the application is installed And may include the above components.

6 is a view schematically showing a configuration of a goods information providing system according to another embodiment of the present invention.

6, a product information providing system 100 'according to another embodiment of the present invention includes a product information request receiving unit 110, a product information analyzing unit 120, a product page information storage unit 130, An installation authority determining unit 140, an installation authority requesting unit 141, and an application executing unit 150. [

The remaining components other than the installation authority requesting unit 141 are the same as the components of the goods information providing system 100 described above with reference to FIG. 1, The detailed description will be omitted.

The installation authority requesting unit 141 requests the user using the mobile communication terminal to install the application if the application is not installed in the mobile communication terminal.

The application execution unit 150 installs the application when the installation authority request unit 141 receives an installation right from the user.

A user who wants to obtain information on a commodity corresponding to the advertisement banner by selecting a specific advertisement banner may receive the advertisement banner through a web site page operated by the service principal even if the specific application distributed by the service principal It is possible to obtain information about the goods.

Some users may not want to install an application in the mobile communication terminal used by the user, or may not be able to install the application because of insufficient storage space in the mobile communication terminal.

Accordingly, when the application is not installed in the mobile communication terminal of the user, it is preferable that the application is installed only when the user is requested to have the authority to install the application and the installation authority is received.

7 is a flowchart illustrating a method of providing goods information according to an embodiment of the present invention.

Referring to FIG. 7, a product information providing method according to an embodiment of the present invention is a product information providing method for providing product information at a mobile communication terminal, the method comprising: receiving a product information request from a user using the mobile communication terminal And a step S120 of analyzing the product information to extract information on the application providing the product information and the product page information on which the product information is posted.

A user using the mobile communication terminal is exposed to various advertisement banners through a mobile web or a portal application providing substantially the same function as the mobile web browser.

The advertisement banner is published by a service entity that sells or provides a product or service, and generally displays rough information about the goods and / or services that the service entity wants to sell or provide.

The user can move to a web site operated by the service entity by selecting the advertisement banner when the user is interested in the goods and / or services displayed through the specific advertisement banner or when the user wants to obtain more specific information, The URL of the web site may be included in the advertisement banner in a link format.

Accordingly, in the step of receiving the product information request (S110), the user may select the action of selecting a specific advertisement banner as a product information request.

In the step of extracting the product page information (S120), the product information is analyzed in response to the product information request from the user, and the product page information and the application information are extracted from the product information.

As described above, the advertisement banner may include a URL address of a specific web site, and the page displayed by selecting the advertisement banner may be a web page related to goods and / or services corresponding to the advertisement banner .

Accordingly, the product page information may be a URL address of a web page in which the goods and / or services are displayed.

A service entity that sells a product or a service and publishes an advertisement banner associated with the service may distribute and create a separate mobile application. When an application distributed by the service subject is installed in a user's mobile communication terminal, When an advertisement banner published by a service subject is selected, an application screen is displayed in which the application is executed and information on a goods or service corresponding to the advertisement banner selected by the user is displayed.

Accordingly, in the step of extracting the goods page information (S120), the information about the application related to the advertisement banner is extracted from the request of the product information of the user so that the application can be executed.

Meanwhile, in the step of storing goods page information (S130), the goods page information extracted by the goods information analyzing unit is stored. In the next step, it is determined whether or not the application is installed in the mobile communication terminal S140).

Finally, in step S150 of installing and executing the application, if it is determined in step S140 that the application is installed, if it is determined that the application is not installed in the mobile communication terminal of the user, The application is installed and executed.

In the application execution step (S150), the goods page information stored in the step of storing the goods page information (S130) is loaded, and the goods page is displayed on the screen displayed first after the execution of the application.

In the application execution step (S150), when the application is installed in the mobile communication terminal of the user, the product page can be displayed on the application executed and executed.

Meanwhile, although not shown in FIG. 7, the product information providing method according to an embodiment of the present invention may further include deleting the stored product page information after the product page is displayed.

Since the product page information is used to display the product page on the screen that is displayed first when the application is executed, since the product page information is often unnecessary after the product page is displayed, It will be preferable to delete it thereafter in terms of memory consumption.

8 is a flowchart illustrating a method of providing goods information according to another embodiment of the present invention.

8, in the case where the application is not installed in the mobile communication terminal, the method for providing product information according to another embodiment of the present invention includes: The method may further include a step (S160). In the application execution step (S150), the application may be installed by receiving the installation right.

A user who wants to obtain information on a commodity corresponding to the advertisement banner by selecting a specific advertisement banner may receive the advertisement banner through a web site page operated by the service principal even if the specific application distributed by the service principal It is possible to obtain information about the goods.

Some users may not want to install an application in the mobile communication terminal used by the user, or may not be able to install the application because of insufficient storage space in the mobile communication terminal.

Accordingly, when the application is not installed in the mobile communication terminal of the user, it is preferable that the application is installed only when the user is requested to have the authority to install the application and the installation authority is received.

Meanwhile, the present invention can be embodied in computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission via the Internet) .

In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present invention can be easily deduced by programmers skilled in the art to which the present invention belongs.

Unless there is explicitly stated or contrary to the description of the steps constituting the method according to the invention, the steps may be carried out in any suitable order. The present invention is not necessarily limited to the order of description of the above steps. The use of all examples or exemplary language (e.g., etc.) in this invention is for the purpose of describing the present invention only in detail and is not intended to be limited by the scope of the claims, But is not limited thereto. It will also be appreciated by those skilled in the art that various modifications, combinations, and alterations may be made depending on design criteria and factors within the scope of the appended claims or equivalents thereof.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims Category.

100, 100 ': product information providing system 110: product information request receiving unit
120: product information analyzing unit 130: product page information storage unit
140: application installation decision unit 141: installation authority request unit
150: application execution unit

Claims (11)

A product information providing system for providing product information at a mobile communication terminal,
A product information request receiving unit for receiving a product information request from a user using the mobile communication terminal;
A product information analyzer for analyzing the product information and extracting information on an application for providing the product information and product page information on which the product information is posted;
A product page information storage unit for storing the product page information extracted by the product information analysis unit;
An application installation determining unit for determining whether the application is installed in the mobile communication terminal; And
An application execution unit for installing and executing the application if the application is not installed in the mobile communication terminal;
/ RTI >
Wherein the application execution unit loads the product page information stored in the product page information storage unit and displays the product page on a screen displayed first after executing the application. The method according to claim 1,
Wherein the application executing unit executes the application when the application is installed in the mobile communication terminal, loads the product page information stored in the product information storage unit, Product information providing system displaying product page. The method according to claim 1,
And an installation authority requesting unit for requesting the user to install the application if the application is not installed in the mobile communication terminal,
Wherein the application executing section installs the application after the installation authority request section receives an installation right from the user. The method according to claim 1,
Wherein the product page information storage unit deletes the stored product page information after the product page is displayed. The method according to claim 1,
Wherein the product information request is made by selecting an advertisement banner of the user. A product information providing method for providing product information at a mobile communication terminal,
Receiving a product information request from a user using the mobile communication terminal;
Analyzing the product information to extract information on an application providing the product information and product page information on which the product information is posted;
Storing the product page information extracted by the product information analysis unit;
Determining whether the application is installed in the mobile communication terminal; And
Installing and executing the application if the application is not installed in the mobile communication terminal;
/ RTI >
Wherein the step of executing the application loads the product page information and displays the product page on a screen displayed first after execution of the application. The method according to claim 6,
The step of executing the application may include the step of, when the application is installed in the mobile communication terminal, executing the application and loading the product page information stored in the product information storage step, And displaying the product page on the display unit. The method according to claim 6,
Further comprising the step of requesting and receiving an installation right of the application to the user when the application is not installed in the mobile communication terminal,
Wherein the step of executing the application comprises installing the application after the installation right is received. The method according to claim 6,
And deleting the stored product page information after the product page is displayed. The method according to claim 6,
Wherein the product information request is made by selecting an advertisement banner of the user. A computer-readable recording medium on which a program for executing the method according to any one of claims 6 to 10 is recorded.

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