KR20150129955A - System For Providing Advertisement, Apparatus And Method For Providing Advertisement in the System - Google Patents

Abstract

The present invention relates to an advertisement providing system and an apparatus and method for providing advertisements in the system. To this end, a user apparatus according to the present invention includes an advertisement service apparatus when an advertisement output is required when a social network service (SNS) When the advertisement content is received from the advertisement service device, the friend list is clicked on the goodness-of-taste button for the advertisement received through the log collection device and displayed in the advertisement content display screen And displays a goodness button for informing the user of the goodness of the advertisement content in the advertisement content display screen.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement providing system, an apparatus and a method for providing an advertisement in the advertisement providing system,

The present invention relates to an advertisement providing system, an apparatus and a method for providing advertisement in the system, and more particularly, to an advertisement providing system, To an advertisement providing system for providing an advertisement in order to increase the reliability of the advertisement and increase the click rate by receiving the users related to the network, and an apparatus and a method for providing the advertisement in the system.

Recently, due to the improvement of performance of portable user terminals and the rapid development of wireless network technology, portable user terminals have been used for various purposes beyond the conventional simple telephone, and they have been used for various applications such as games, music, The services that can be provided are also increasing.

In accordance with such trends, a variety of application programs that can be executed by a portable user terminal as well as a general user and a manufacturer and a communication company of the portable user terminal are developed and distributed.

In addition, various attempts have been made to provide advertisements through mobile user terminals in the field of existing online advertising. In particular, in recent years, a technology capable of outputting an advertisement suitable for a user through an application program executed in a user terminal including a portable user terminal has received attention.

In order to output the advertisement through the application program, the user terminal first transmits the advertisement request information to the advertisement service apparatus that provides the advertisement data when the application program is executed. After receiving the advertisement request information, the advertisement service apparatus analyzes the advertisement request information, extracts advertisement data suitable for the user terminal, and provides the advertisement data to the user terminal. The user terminal can output the advertisement by outputting the advertisement data received from the advertisement service apparatus through one area of the application program.

On the other hand, the advertisement technology is currently performing the targeting advertisement through the analysis of an individual or a specific group. However, there is a lack of technology to increase the reliability of advertising by using interactive feedback of advertisement and social network concept.

Therefore, it is required to develop the technology that can increase the reliability of the advertisement by using the interactive feedback of the advertisement and the social network concept.

Korean Registered Patent No. 10-1110617, Jan. 20, 2012 (Name: How to Provide Promotional Service for Online Shopping Mall Based on Social Network)

As described above, according to the present invention, when a plurality of people express an affinity for an advertisement by using a network such as a friend, a family member, or an acquaintance, the users related to the network receive the favorable feeling, thereby increasing the reliability of the advertisement and increasing the click- And an apparatus and method for providing an advertisement in the system.

In addition, the present invention provides an advertisement providing system capable of providing a brand page posted on a social network service (SNS), such as recommender information, by extracting acquaintances who have clicked a crush button and providing advertisements, And to provide an apparatus and a method for providing the same.

In addition, the present invention can be applied to a social network service (SNS) so that advertisements can be advertised on other media such as an application or a web by producing advertisement posts having a high appeal feeling on a social network service (SNS) And to provide an apparatus and a method for providing an advertisement in the system.

According to an aspect of the present invention, there is provided a user apparatus comprising: a communication unit for communicating with an advertisement service apparatus and a log collection apparatus; An output unit for outputting advertisement contents; An input unit for generating an input signal according to a user operation; When an advertisement output is required when a social network service (SNS) application is executed, an advertisement is requested to an advertisement service apparatus through a communication unit. When advertisement contents are received from an advertisement service apparatus, A control unit for controlling the display unit to display a friend list of the advertisement by clicking on the goodness-of-feeling button for one advertisement and display the goodness-of-feeling button for informing the user's liking of the advertisement content within the advertisement content display screen through the output unit, And a control unit.

Here, the received advertisement contents include SNS post ID information.

In addition, the control unit in the user device according to the present invention can check whether the user clicks the goodness-of-feeling button for the advertisement through the log collection device using the SNS post ID information when the user is logged in according to the SNS login or not When the user clicks the goodness-of-feeling button, the advertisement service apparatus requests another advertisement through the communication unit without displaying the received advertisement content.

In addition, the control unit in the user device according to the present invention transmits the exposure log information including the good feeling button click information to the log collection device through the communication unit when the good feeling button is clicked according to the user operation after the advertisement content is displayed on the screen .

In addition, the control unit of the user device according to the present invention controls to display an advertisement button for inducing clicks and a phrase for inducing clicks in the advertisement content display screen when the SNS login is not performed after the advertisement contents are received .

In addition, when the advertisement contents are displayed on the screen through the output unit and then click the search button according to the user operation, the control unit of the user apparatus according to the present invention moves to the SNS login page to wait for user login, A friend list of the advertisement received through the log collection device is clicked and displayed on the advertisement content display screen through the output unit, and a good feeling button for informing the user of the goodness of the advertisement content in the advertisement content display screen Are displayed together.

According to another aspect of the present invention, there is provided an advertisement service apparatus including a service communication unit for communicating with a user apparatus and an advertisement registration apparatus; Stores the advertisement contents uploaded from the advertisement registration apparatus, reads the advertisement metadata to be periodically executed through the advertisement database (DB), and stores the advertisement metadata. When receiving the SNS linked advertisement request from the user apparatus through the service communication unit, And a service control unit for providing the advertisement contents to the user apparatus via the service communication unit.

Here, the metadata includes an SNS post ID, and the advertisement content provided to the user device includes an SNS post ID.

According to another aspect of the present invention, there is provided an advertisement providing system for registering metadata including SNS post ID information in an advertisement database when an advertisement is registered, and uploading advertisement contents to an advertisement service apparatus An advertisement registration device; An advertisement database (DB) storing metadata including SNS post ID information transmitted from the advertisement registration device; Stores the advertisement contents uploaded from the advertisement registration device, reads the advertisement metadata to be periodically executed through the advertisement DB, and stores the advertisement metadata, and when receiving the SNS linked advertisement request from the user device, An advertising service device providing; When an advertisement output is required when a social network service (SNS) application is executed, an advertisement is requested to the advertisement service device. When advertisement contents are received from the advertisement service device, the advertisement received through the log collection device A good friend button for clicking on the good friend button is displayed on the advertisement content display screen and a good feeling button for notifying the user of the good feeling of the advertisement content is displayed together with the advertisement content display screen. A user device for displaying an exposure button for guiding the user to the log collection device and displaying a phrase for inducing a click in the advertisement content display screen and transmitting the exposure log information including the good feeling button click information to the log collection device; And a log collection device for transmitting the exposure log information to the advertisement registration device when the exposure log information transmitted from the user device is received.

According to another aspect of the present invention, there is provided a method of providing an advertisement according to an exemplary embodiment of the present invention. The method includes providing an advertisement service request to an advertisement service device upon execution of a social network service (SNS) Checking the status; Checking whether the user has previously clicked the good feeling button for the advertisement in the screen displaying the received advertisement content if the user is logged in as a result of the inspection; If the user has not previously clicked the good feeling button, the user requests a friend list for clicking on the good feeling button for the advertisement from the log collection device, receives the friend list, and displays the good feeling for the advertisement in the corresponding advertisement content display screen And displaying a friend list displaying a good feeling button and a favorable feeling for the advertisement.

Also, an advertisement providing method according to the present invention includes the steps of checking whether a user has clicked a good impression button from a user; Transmitting, to the log collection device, an exposure log including information indicating that the good feeling button for the advertisement is clicked when the good feeling button is clicked by the user; When the user clicks an area other than the area displaying the good impression button and the friend list on the advertisement content display screen, performing landing on the advertisement page of the SNS.

In addition, the advertisement providing method according to the present invention is a method for providing an advertisement according to an embodiment of the present invention, after performing a process of checking whether a favorite button is previously clicked on the advertisement, if the user has previously clicked the good button, And requesting another advertisement from the advertisement service apparatus.

In addition, the advertisement providing method according to the present invention is characterized in that when advertisement contents are received, after checking the SNS login status, if the SNS is not logged in, a search button for guiding the user to click the advertisement contents on the screen Displaying a phrase that induces clicks; When the user clicks the read button, the process goes to the SNS login page; When a log-in operation is performed by the user, a good-feeling button for requesting a friend list for clicking on the goodness-of-feeling button for the advertisement from the log collecting device, receiving the received friend list and displaying the goodness of the advertisement in the corresponding advertisement content display screen, And displaying a friend list indicating an affinity for the friend list.

Furthermore, the present invention can provide a computer-readable recording medium on which a program for executing an advertisement providing method according to an embodiment of the present invention as described above is recorded.

The present invention can maximize the advertisement effect for the more reliable advertisement by advertising on other media targeting the advertisement which confirmed the advertisement effect through the network based on the network, By marking your ad when you advertise, you can increase credibility based on your network, and insert highly targeted click elements such as "Learn" and "Like" into your mobile ads, which can increase your ad effectiveness and drive clicks. In addition, the ad recipient who clicks once on "Likes" will lose the effectiveness of the advertisement when the next advertisement is viewed. Therefore, for more efficient advertisement effects and inventory management of the ad platform, Do not send out strange.

By doing so, it is possible to increase the advertisement effect by transmitting the advertisement having popular appeal to other media, and to increase the reliability of the advertisement through the advertisement clicked by the friends, and to induce the click rate of the advertisement. In addition to this, there is an effect of retargeting to the SNS medium by clicking on the advertisement contents.

1 is a block diagram illustrating a main configuration of an advertisement providing system according to an embodiment of the present invention.
2 is a block diagram illustrating a main configuration of a user apparatus according to an embodiment of the present invention.
3 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention.
4 is a diagram showing a signal flow between respective components in an advertisement providing system according to an embodiment of the present invention.
5A and 5B are flowcharts illustrating an advertisement providing process associated with a social network service in a user apparatus according to an embodiment of the present invention.
6A and 6B are exemplary diagrams illustrating an advertisement content screen according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention. This is to omit the unnecessary description so as to convey the key of the present invention more clearly without fading. While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. However, it should be understood that the invention is not limited to the specific embodiments thereof, It is to be understood that the invention is intended to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

In addition, when referring to an element as being "connected" or "connected" to another element, it means that it can be connected or connected logically or physically. In other words, it is to be understood that although an element may be directly connected or connected to another element, there may be other elements in between, or indirectly connected or connected.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

Now, an advertisement providing method, an apparatus and a system therefor according to an embodiment of the present invention will be described in detail with reference to the drawings. Here, the same reference numerals are used for similar functions and functions throughout the drawings, and a duplicate description thereof will be omitted.

Now, referring to FIG. 1, a main configuration of a system for providing advertisements according to an embodiment of the present invention will be described.

1 is a block diagram illustrating a main configuration of an advertisement providing system according to an embodiment of the present invention.

1, an advertisement providing system according to an embodiment of the present invention includes a user terminal 100, an advertisement registration apparatus 120, an advertisement service apparatus 130, an advertisement database (DB) 150, a log collection apparatus 160 and a communication network 110. [ Here, the advertisement service apparatus 130 may be divided into an advertisement content server for providing advertisement contents and an advertisement transmission server for providing advertisement metadata. In the embodiment of the present invention, the advertisement service apparatus 130 performs operations of both the advertisement content server and the advertisement transmission server. In addition, although the advertisement DB 150 is separately provided in the embodiment of the present invention, the advertisement DB 150 may be included in the advertisement service apparatus 130.

The user device 100 refers to a terminal capable of transmitting and receiving various data via the communication network 110 according to a key operation of a user. The user terminal 100 may be a tablet PC, a laptop, a personal computer (PC) A personal computer, a smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

The user device 100 is a terminal that performs voice or data communication using the communication network 110 and stores a browser, a program and a protocol for communicating with the advertisement service device 130 via the communication network 110 A memory, and a microprocessor for executing and controlling various programs. That is, the user device 100 is a broad concept including a communication computer device such as a notebook computer, a mobile communication terminal, and a PDA that is capable of server-client communication with the advertisement service device 130. Meanwhile, the user device 100 is preferably formed with a touch screen, but is not limited thereto.

In particular, the user device 100 according to an embodiment of the present invention executes one or more various application programs according to a request of a user, and can display a user-available device capable of outputting various pieces of advertisement data through an application program being executed it means.

The one or more various application programs may be various types of application programs, such as a game related application program, a multimedia playback application program, and a schedule management application program, which are executable in the user apparatus 100. In particular, in the embodiment of the present invention, the social network service program must be downloaded and installed in advance as an application program and stored in the storage unit 240.

Such an application program may be downloaded from a specific service device (not shown) and installed in the user device 100, and even if the user device 100 does not install the application program, it may execute various application programs in a cloud service manner have.

When the application program is executed, the user device 100 generates advertisement request information and transmits the advertisement request information to the advertisement service device 130. At this time, the generated advertisement request information may include at least one of user device information, application program information, and user information.

Thereafter, when the corresponding advertisement data is received from the advertisement service apparatus 130, the received advertisement data is inserted into the user interface of the application program and output. This allows the user to view various advertising data while the application is running.

In addition, the user device 100 according to the embodiment of the present invention is preferably installed in advance in the user device 100 with an SDK (Software Development Kit) provided from the advertisement service device 130. [ These SDKs allow you to embed web ads in mobile ads.

In particular, the user device 100 according to the present invention requests an advertisement to the advertisement service device 130 when an advertisement output is required when executing a social network service (SNS) application. If the advertisement content is received from the advertisement service device 130, the friend list is clicked on the goodness-of-feeling button for the advertisement received through the log collection device 160 in the case of the login status according to the SNS login or not, . Also, a good-feeling button for notifying the user's likelihood of the advertisement content is displayed together with the advertisement content display screen. In addition, if the SNS is not logged in, the advertisement display screen for displaying clicks and a phrase for inducing clicks are displayed in the advertisement content display screen, and the exposure log information including the good feeling button click information is transmitted to the log collection device 160 ).

The specific internal configuration and operation of the user device 100 will be described in detail with reference to FIG.

When the advertisement is registered according to the advertisement registration request from the advertisers, the advertisement registration device 120 uploads the advertisement content to the advertisement service device 130 and registers the advertisement metadata and the material metadata in the advertisement database 150. At this time, the metadata includes at least one of an image and a social network (SNS) post ID.

The advertisement service device 130, as an advertisement platform, provides advertisement data according to an advertisement request from the user device 100. [ In particular, when an advertisement request is received from the user device 100, the advertisement service device 130 according to the present invention sends the advertisement metadata to be executed at the corresponding time to the user device 100 to the user device 100 And transmits advertisement contents when necessary. In particular, the advertisement service apparatus 130 according to the present invention stores advertisement contents uploaded from the advertisement registration apparatus 120, reads and stores advertisement metadata to be periodically executed through the advertisement DB 150, And provides the advertisement contents to be executed at the time point to the user device 100 upon receiving the SNS linked advertisement request.

As described above, according to the present invention, it is possible to maximize the advertisement effect for an advertisement having more reliability by advertising on another medium for an advertisement that has confirmed an advertisement effect through a medium based on a network, To advertise on other mediums, it is possible to increase the reliability based on the network and insert the more interesting click elements such as "learn" and "likes" into the mobile advertisement, thereby enhancing the advertisement effect and inducing clicks. In addition, it promotes the advertising effect by transmitting the popular favorable advertisement to other media. Ads that are clicked by your friends can increase the reliability of your ads and drive click-throughs on those ads. There is an effect of retargeting to the SNS medium by clicking on the advertisement contents.

The specific internal configuration and operation of the advertisement service apparatus 130 will be described in detail in the description of FIG.

The log collection device 160 is a device belonging to the social network service (SNS) platform, and manages the exposure log for advertisement exposure. That is, the user device 100 stores the friendliness information of the acquaintances in the social network service for the advertisement, and if the user has requested the friend's favorability information about the specific advertisement from the user device 100, . When the log collection device 160 receives the exposure log for the advertisement exposed from the user device 100, the log collection device 160 delivers the log to the advertisement registration device 120 and stores the log in the exposure log DB.

The user device 100, the advertisement service device 130, the advertisement DB 150 and the log collecting device 160 are interworked through the communication network 110. The communication network 110 includes an Internet network, an intranet network, It is a network that can transmit and receive data using Internet protocol using various wired / wireless communication technologies such as communication network, satellite communication network, and the like. The communication network 110 may be a closed network such as a LAN (Local Area Network) or a WAN (Wide Area Network), an open network such as the Internet, a CDMA (Code Division Multiple Access), a WCDMA The concept is called the next generation network and computing network that will be implemented next, such as Multiple Access, Global System for Mobile Communications (GSM), Long Term Evolution (LTE) and Evolved Packet Core (EPC)

Hereinafter, a configuration of a user apparatus according to an embodiment of the present invention will be described in detail with reference to FIG.

2 is a block diagram illustrating a main configuration of a user apparatus according to an embodiment of the present invention.

 2, the user apparatus 100 may include a control unit 200, a communication unit 210, an input unit 220, an output unit 230, and a storage unit 240.

The control unit 200 according to an exemplary embodiment of the present invention performs overall control of the user device 100. In particular, the control unit 200 controls the operation of the social network service application, the advertisement reception, the display, To control the operation for providing to the device 130. To this end, the control unit 20 includes an SNS API 21 and an advertisement control module 22.

The SNS API 21 according to the embodiment of the present invention controls the operation according to the execution of the social network service application. The SNS API 21 transmits and receives data including the SNS API server (not shown in the drawings of the present invention) and authentication.

The advertisement control module 22 has an authority to access the advertisement contents when the SNS API 21 is called. When the advertisement data is required on the social network service application, And displays the advertisement contents on the screen. Such an advertisement control module 22 may be implemented as a Javascript SDK.

That is, the received advertisement contents can be displayed on a web page displayed on the screen according to the execution of the social network service, and the corresponding web page includes a JavaScript SDK (Javascript SDK) The advertisement contents can be displayed on the screen.

In addition, the ID of the advertisement post posted on the social network service at the time of producing the advertisement contents must be included, so that the JavaScript contents can access the advertisement contents when the social network service API is called in the Javascript SDK . Such advertisement contents can be produced in html5.

The advertisement control module 22 requests an advertisement to the advertisement service device 130 according to a request of the social network service application, and when the advertisement data is received from the advertisement service device 130, And the process of inserting and outputting data in an application can be controlled. The advertisement control module 22 transmits the click information to the advertisement service apparatus 130 through the communication unit 210 if there is an input for viewing an advertisement such as a click of the advertisement from the user during the display of the received advertisement . In particular, the advertisement contents received from the advertisement service device 130 according to the present invention are displayed differently depending on whether a running social network service application is logged in or not.

First, when the login of the social network service application is not performed, a button 60 for guiding a click and a phrase 62 for guiding a click are displayed as shown in Fig. 6 (a). If the user clicks the " learn " button, the user can go to the social network application login page, and a screen as shown in FIG. 6B will be displayed.

Next, when the social network service application is logged in, a friend who displays a favorable feeling button 64 and a friend who displays a crush on the advertisement, as shown in FIG. 6 (b) A list 66 is displayed.

When the user clicks an area other than the buttons 60 and 64 and the areas 62 and 66 displaying the phrase or friend list on the advertisement content displayed by the user, the user performs landing on the advertisement page of the SNS. In this way, the advertisement retargeting effect can be obtained.

The communication unit 210 may communicate with the advertisement service apparatus 130 through the communication network 110 to transmit and receive messages for advertisement.

The communication unit 210 can transmit and receive data through various communication methods as well as wire and wireless methods. In addition, the communication unit 210 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 210 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively. In particular, the communication unit 210 according to the embodiment of the present invention transmits advertisement request information to the advertisement service apparatus 130 and receives advertisement data from the advertisement service apparatus 130. In addition, the communication unit 210 according to the embodiment of the present invention can transmit advertisement click information from the advertisement service apparatus 130 under the control of the control unit 200. [ Here, the advertisement click information refers to areas 62 and 66 displaying the advertisement contents on the screen, clicking the OK button 60, the goodness button 64, the buttons 60 and 64, and the phrase or friend list, Quot ;, " click ", " click ", " click "

The input unit 220 may generate a user input signal corresponding to a request or information of a user according to a user's operation and may be implemented as various input means that are currently commercialized or may be commercialized in the future. , A joystick, a touch screen, and a touch pad, gesture input means for sensing a user's motion to generate a specific input signal, and voice recognition means for recognizing the user's voice. The input unit 220 can transmit the voice signal input from the user, that is, the calling party, to the control unit 200.

The output unit 230 is a means for providing a user with an operation result or status of the user device 100. The output unit 230 may include a display unit for visually outputting the result through a screen or a speaker for outputting an audible sound can do.

The storage unit 240 stores information necessary for operation of the user device 100. [ In particular, storage 240 of the present invention may store one or more application programs 242, such as social network service applications. In addition, advertisement data received from the advertisement service device 130 may be permanently or temporarily stored.

 The storage unit 240 may be an optical storage medium such as a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory.

In addition, the storage unit 240 may store an application program required for the functional operation according to the embodiments of the present invention, a screen image to be output to the display unit, and the like. The storage unit 240 may store a key map or a menu map for operating the touch screen when the display unit is configured as a touch screen. Here, the key map and the menu map may be various types. That is, the key map may be a keyboard map, a 3 * 4 key map, a QWERTY key map, or the like, and may be a control key map for controlling the operation of the currently activated application program. In addition, the menu map may be a menu map for currently operating application program control. The memory unit 26 may include an operating system (OS) for operating the user device 100 and operating the respective components as described above, various user functions such as a user for supporting the call function of the user device 100, An MP3 user function for reproducing other sound sources, an image output function for reproducing images such as photographs, and an application program for supporting a moving image playback function, respectively.

The main configuration and operation method of the user device 100 have been described with reference to FIG. However, not all of the components shown in FIG. 2 are required, and the user device 100 may be implemented by more components than the illustrated components, and the user device 100 ) May be implemented. It should also be appreciated that the location of the major components of the user device 100 shown in FIG. 2 may be varied for convenience or for other reasons.

The main configuration and the operation method of the user device 100 according to the embodiment of the present invention have been described above. The user device 100 of the present invention can be implemented in various forms. For example, the user device 100 described herein may be a smart phone, a tablet PC, a PDA (Personal Digital Assistants), a MID (Mobile Internet Device), a PMP (Portable Multimedia Player) MP3 players, etc., as well as fixed terminals such as smart TVs, desktop computers, etc. may be used.

The user apparatus 100 according to the present invention can not enumerate all of the variations of the portable apparatus according to the convergence trend of the digital apparatus. However, the unit equivalent to the above- And may be used as the user device 100. If the terminal is capable of transmitting and receiving information to and from the advertisement service device 130 through the communication network 110 and outputting the advertisement data provided by the advertisement service device 130, Are also applicable to the user device 100 of the present invention.

Next, the configuration of an advertisement service apparatus according to an embodiment of the present invention in an advertisement providing system will be described in detail with reference to the accompanying drawings.

3 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention.

3, the advertisement service apparatus 130 according to the embodiment of the present invention may include a service communication unit 33, a service control unit 30, and a service storage unit 34.

The service communication unit 33 is capable of transmitting and receiving various information to one or more user devices 100 and the advertisement registration device 120 through the communication network 110. In particular, And transmits the advertisement data to the user device 100. In addition, the service communication unit 33 plays a role of receiving the advertisement contents requested to be uploaded from the advertisement registration apparatus 120. In addition, the service communication unit 33 according to the embodiment of the present invention may receive the exposure log information for the advertisement from the user device 100. [

The service control unit 30 takes charge of the overall control of the advertisement service apparatus 130. The service control unit 30 stores the advertisement contents uploaded from the advertisement registration apparatus 120 in the service storage unit 34 and reads the advertisement metadata to be periodically executed through the advertisement DB 150, 34).

The service control unit 30 receives the advertisement request from the user device 100 through the service communication unit 33. [ Here, the advertisement request information may include at least one of user device information, application program information, and user information. Particularly, according to the embodiment of the present invention, when the application program information included in the advertisement request information included in the advertisement request is the SNS application, the service control unit 30 determines that the SNS application is requested, And provides it to the user apparatus 100 through the communication unit 33. [

The service storage unit 34 stores advertisement metadata periodically read from the advertisement DB and stores advertisement contents uploaded from the advertisement registration device 120. [ The service storage unit 34 may include all kinds of storage media such as a RAM, a ROM, a hard disk, a flash memory, a CD-ROM, a DVD, as well as a network access storage.

The service storage unit 34 according to the embodiment of the present invention may be a repository in the advertisement service apparatus 130 or may be a data storage unit that is located outside the advertisement service apparatus 130, A storage server, and the like.

The advertisement service apparatus 130 as described above has the same hardware configuration as that of a typical Web server or network server. However, the software includes a program module implemented through a language such as C, C ++, Java, Visual Basic, Visual C, or the like. The advertisement service apparatus 130 may be implemented in the form of a web server or a network server. The web server is generally connected to an unspecified number of clients and / or other servers through an open computer network such as the Internet, Means a computer system that accepts a request to perform an operation of a server and derives a result of the operation, and computer software (a web server program) installed for the computer system. However, in addition to the above-described web server program, it should be understood as a broad concept including a series of application programs running on the web server and various databases built up in some cases. The advertisement service apparatus 130 is a web server program that is variously provided according to operating systems such as DOS, Windows, Linux, UNIX, and Macintosh to general server hardware. (Internet Information Server) used in a window environment, CERN, NCSA, and APPACH used in a UNIX environment can be used as typical examples. In addition, the advertisement service apparatus 130 may classify the service subscription information and store and manage the subscription information in a member database. Such a database may be implemented inside or outside the advertisement service apparatus 130. At this time, the database implemented in the advertisement service apparatus 130 may be the service storage unit 34. Such a database is a general data structure implemented in a storage space (hard disk or memory) of a computer system using a database management program (DBMS), and can be used to freely search (extract), delete, edit, (RDBMS) such as Oracle, Informix, Sybase, and DB2, as well as Gemston, Orion, (OODBMS) such as O2 and O2, and an XML Native Database such as Excelon, Tamino, Sekaiju, etc., can be implemented for the purpose of this embodiment. And may have appropriate fields or elements to achieve its function.

In addition, the advertisement service apparatus 130 of the present invention can be implemented as one or more servers operating in a cloud manner. In particular, the information transmitted and received through the system according to the present invention may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand. In the present invention, all information communicated between the user device 100 and the advertisement service device 130 is stored in the cloud computing device on the Internet and can be transmitted anywhere, anytime.

In the advertisement providing system configured as described above, the advertisement registration device 120, the advertisement service device 130, the user device 100, and the log collection device 120 are provided for providing the advertisement including the advertisement favorability information of the acquaintances in cooperation with the social network service. The signal flow between the transmitter and receiver 160 will be described with reference to FIG.

First, when the advertisement is registered from the advertisers, the advertisement registration device 120 uploads the advertisement contents, that is, the advertisement data to the advertisement service device 130, and registers the advertisement metadata and the material metadata in the advertisement DB 150. S400 to S402) At this time, the advertisement metadata and the material metadata may include at least one of an image and a post ID.

The advertisement service apparatus 130 reads the advertisement metadata periodically to be executed from the advertisement DB 150. In operation S404,

Thereafter, when the advertisement service apparatus 130 receives an advertisement request from the user apparatus 100, the advertisement apparatus 100 transmits an advertisement to be executed at that time, and the user apparatus 100 that received the advertisement exposes the received advertisement contents (S404- S410)

Then, the user device 100 sends the user's appeal button click information for the advertisement as an exposure log to the log collecting device 160, and the log collecting device 160, which receives the information, And stores them in the DB (S412 to S414)

Hereinafter, a process for providing an advertisement in cooperation with a social network service application in the user device 100 will be described with reference to FIGS. 5A to 6B.

First, referring to FIG. 5A, the user device 100 checks whether the user has logged in after executing the social network service application (S500)

If the user is not logged in, the user device 100 displays advertisement contents on the screen in a first manner (S502). In this case, the first method is to click A button 60 for guiding the user to click and a phrase 62 for guiding the user to click.

Thereafter, when there is an input to click on the "learn" button from the user, the user device 100 moves to the social network application login page so that the user can perform the login operation (S504 to S508)

Hereinafter, description will be made with reference to Fig. 5 (b).

On the other hand, if the user has logged in after the execution of the social network service application in step S500 or after completing the user login operation in step S508, the user device 100 previously clicks the " (S510)

If the user has previously clicked the goodness-of-feeling button, the advertisement service device 130 notifies the advertisement service device 130 of the advertisement content, so that the advertisement service device 130 can receive another advertisement (S520)

However, if the user has not clicked the good feeling button previously, the friend list requesting the good impressions button for the advertisement is requested from the log collecting device 160, and the received friend content is displayed on the screen in the second manner. At this time, as the second method, as shown in (b) of FIG. 6, a good feeling button 64 and a friend list 66 showing a crush for the advertisement are displayed as a "good" (S514)

Thereafter, the user device 100 checks whether the "learn" button is clicked from the user (S516)

If the "OK" button is clicked by the user, the log collecting device 160 informs the user that the favorability button for the advertisement is clicked. That is, the user device 100 transmits the advertisement exposure log to the log collection device 160 (S518)

Also, although not shown in the drawing, when an area except for the areas 60 and 64 and the areas 62 and 66 on which the phrase or friend list is displayed is clicked on the advertisement content displayed by the user, landing is performed on the advertisement page of the SNS Will be.

As described above, according to the present invention, advertisements promoting highly favorable advertisements or goods on a social network service are advertised on other media to allow more efficient advertisement on more reliable advertisements, and feedback on interactive advertisements on a social network service It is more reliable by noting the people who clicked "feedback" when they click on other media, and by placing the more interesting click elements such as "Like" in the mobile advertisement, .

In addition, the ad recipient who clicks once on "Likes" will lose the effectiveness of the advertisement when the next advertisement is viewed. Therefore, for more efficient advertisement effects and inventory management of the ad platform, It is possible to prevent abnormal transmission.

The advertisement providing method of the present invention as described above may be provided in the form of computer readable media suitable for storing computer program instructions and data. At this time, a computer-readable medium suitable for storing computer program instructions and data includes, for example, a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM) Optical media such as a DVD (Digital Video Disk), a magneto-optical medium such as a floppy disk, and a ROM (Read Only Memory), a RAM , Random Access Memory), flash memory, EPROM (Erasable Programmable ROM), and EEPROM (Electrically Erasable Programmable ROM). The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The present invention relates to an advertisement providing system, an apparatus and a method for providing advertisement in the system, and more particularly, to an advertisement providing system, To an advertisement providing system for providing an advertisement in order to increase the reliability of the advertisement and increase the click rate by receiving the users related to the network, and an apparatus and a method for providing the advertisement in the system.

According to the present invention, when a plurality of people express an affection for an advertisement by using a human network such as a friend, a family member, or an acquaintance, users related to the network receive the favorable feeling, thereby increasing the reliability of the advertisement and increasing the click rate.

In addition, since the present invention is not only possible to be marketed or operated, but also can be practically and practically carried out, it is industrially applicable.

100: user device 110: communication network 120: advertisement registration device
130: Advertisement service device 150: Advertisement DB 160: Log collecting device
200: control unit 21: SNS API 22: advertisement control module
210: communication unit 220: input unit 230: output unit
240: storage unit 242: application program 30: service control unit
33: service communication unit 34: service storage unit

Claims (13)

A communication unit for communicating with the advertisement service apparatus and the log collection apparatus;
An output unit for outputting advertisement contents;
An input unit for generating an input signal according to a user operation;
When an advertisement is to be output upon execution of a social network service (SNS) application, an advertisement is requested to the advertisement service apparatus through the communication unit, and when advertisement contents are received from the advertisement service apparatus, Receiving a friend list by clicking a goodness-of-feeling button for an advertisement received through a collection device, displaying the list of friends on the advertisement content display screen through the output unit, and displaying a good feeling button To be displayed together;
≪ / RTI > The method according to claim 1,
Lt; RTI ID = 0.0 > SNS < / RTI > post ID information. 3. The apparatus of claim 2,
If the user is logged in according to the SNS login or not, the user confirms whether or not the user has previously clicked the good impressions button on the log collection device using the SNS post ID information. If the user clicks the good feeling button, And requests another advertisement to the advertisement service apparatus through the communication unit without displaying one advertisement content. The apparatus of claim 1,
And transmits the exposure log information including the good feeling button click information to the log collection device through the communication unit when the good feeling button is clicked according to a user operation after the advertisement content is displayed on the screen. The apparatus of claim 1,
And controls to display, in the advertisement content display screen, a search button for guiding the user to click and a phrase for guiding the user to click when the SNS login is not performed after the advertisement content is received. 6. The apparatus of claim 5,
When the advertisement content is displayed on the screen through the output unit and then clicked on the search button according to the user's operation, the user goes to the SNS login page and waits for the user to log in. When the user logs in, And a good feeling button for informing the user's liking of the corresponding advertisement content is displayed together with the advertisement list on the advertisement content display screen through the output unit Lt; / RTI > A service communication unit for communication with the user device and the advertisement registration device;
And an advertisement server for storing the advertisement contents uploaded from the advertisement registration apparatus and reading and storing the advertisement metadata to be periodically executed through the advertisement database and receiving the SNS linked advertisement request through the service communication unit from the user apparatus, A service control unit for providing the advertisement contents to be delivered to the user apparatus through the service communication unit;
Lt; / RTI >
Wherein the metadata includes an SNS post ID, and the advertisement content provided to the user device includes the SNS post ID. An advertisement registration device for registering metadata including SNS post ID information in an advertisement database when an advertisement is registered, and uploading advertisement contents to an advertisement service device;
An advertisement database (DB) storing metadata including SNS post ID information transmitted from the advertisement registration device;
Storing advertisement contents uploaded from the advertisement registration device, reading advertisement metadata to be periodically executed through the advertisement DB, and storing the advertisement metadata, and when receiving an SNS linked advertisement request from the user device, An advertisement service device provided to the device;
When an advertisement is to be output upon execution of a social network service (SNS) application, an advertisement is requested to the advertisement service apparatus, and when advertisement contents are received from the advertisement service apparatus, Displays a favorite list of the received advertisement on the advertisement content display screen, displays a friend list on the advertisement content display screen, displays a goodness button for informing the user of the goodness of the advertisement content, A user device for displaying an exposure instruction button for inducing a click and a phrase for inducing a click in the advertisement content display screen and transmitting exposure log information including good impression button click information to a log collection device; And
A log collection device for delivering the exposure log information to the advertisement registration device when the exposure log information transmitted from the user device is received;
Wherein the advertisement providing system comprises: The user device requests the advertisement service device according to the execution of the social network service (SNS) application, and then checks the SNS login status when the advertisement content is received.
Checking whether the user has previously clicked the good feeling button for the advertisement in the screen for displaying the received advertisement content if the user is logged in as a result of the check;
If the user has not previously clicked the good feeling button, the log collection device requests the friend list for clicking the good feeling button for the advertisement, receives the friend list, and displays the good feeling for the advertisement in the corresponding advertisement content display screen Displaying a friend list displaying a favorability button for the advertisement and a liking for the advertisement;
≪ / RTI > 10. The method of claim 9,
Checking whether the user has clicked the good impression button;
Transmitting, to the log collection device, an exposure log including information indicating that a good feeling button for a corresponding advertisement is clicked when the good feeling button is clicked by a user;
Performing landing on an advertisement page of an SNS when a user clicks an area other than the area displaying the good feeling button and the friend list on the advertisement content display screen;
Lt; RTI ID = 0.0 > a < / RTI > 10. The method of claim 9, further comprising the steps of:
Requesting another advertisement to the advertisement service device without displaying the received advertisement content if the user has previously clicked the good feeling button;
Lt; RTI ID = 0.0 > a < / RTI > The method of claim 9, further comprising the steps of: when the advertisement content is received,
Displaying the advertisement button for inducing a click in a screen displaying the received advertisement contents and a phrase for inducing a click if the SNS is not logged in;
Moving the user to the SNS login page when the user clicks the read button;
When a log-in operation is performed by the user, a good-feeling button for requesting a friend list for clicking on the goodness-of-feeling button for the advertisement from the log collecting device, receiving the received friend list and displaying the goodness of the advertisement in the corresponding advertisement content display screen, Displaying a list of friends indicating a favorable feeling to the user;
Lt; RTI ID = 0.0 > a < / RTI > A computer-readable recording medium recording a program for executing the advertisement providing method according to any one of claims 9 to 12.

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