KR20150088410A - System and methood for providing personalized related advertisement based on sound signal of tv and computer readable medium recording mim service program - Google Patents

Abstract

The present invention relates to a method for providing a user-customized advertisement to a TV viewer, which comprises the steps of: recognizing, by a user terminal, a program ID included in a sound signal which is outputted from a TV; selecting a customized advertisement for a user based on the program ID, user information and/or the ID of a set-top box connected to the TV to output an image and voice; and informing, by the user terminal, the advertisement selected in the step of selecting the customized advertisement to the user.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and method for providing a user-tailored advertisement based on sound signals output from a TV, a method for providing a user-customized advertisement, and a computer-readable recording medium on which an MIM service program is recorded. BACKGROUND OF THE INVENTION [0002] AND COMPUTER READABLE MEDIUM RECORDING MIM SERVICE PROGRAM}

The present invention relates to a system for providing a user-customized advertisement based on sound signals output from a TV, a method for providing a user-tailored advertisement, and a computer-readable recording medium on which a MIM (Mobile Instant Messenger) service program is recorded.

Methods for customizing advertisements to conventional users have been widely known. For example, Korean Patent Laid-Open Publication No. 2012-0010098 (2012.02.0) (system and method for providing a user-customized advertisement service), Korean Unexamined Patent Application Publication No. 2010-0094154 (2010.08.26) An advertisement providing system, and an advertisement providing method).

According to one embodiment of the present invention, there is provided a user-customized advertisement providing system capable of recognizing a user who watches TV and colleagues watching and can provide a customized advertisement, a method of providing a user-customized advertisement, A computer-readable recording medium is provided.

According to an embodiment of the present invention, there is provided a system for providing a user-tailored advertisement capable of maximizing an advertisement effect by providing information on a broadcast program currently being viewed on a screen provided by an MIM service application, a method of providing a user- And a computer-readable recording medium on which the MIM service program is recorded.

According to an embodiment of the present invention, there is provided a system for providing a user-tailored advertisement capable of recognizing a viewer and providing a user-customized advertisement without replacing a device related to broadcasting transmission, a method of providing a user- There is provided a recording medium readable by a computer.

According to an embodiment of the present invention, there is provided a method of providing a user-customized advertisement to a user watching in front of a TV, the method comprising: recognizing a program ID included in an acoustic signal output from a TV; Selecting a customized advertisement for the user based on the program ID and user information and / or an ID (called a set-top box ID) of a set-top box connected with the TV and outputting video and audio; And informing the user of the advertisement selected in the step of selecting the customized advertisement by the terminal of the user.

According to another embodiment of the present invention, there is provided a method of providing a user-customized advertisement to a user watching in front of a TV, the method comprising: receiving, from the user's terminal, a program ID included in an audio signal output to the outside from the TV, Receiving an ID (" set-top box ID ") of a set-top box connected to the TV and outputting audio and video; Selecting a user-customized advertisement for the user based on the program ID, the user information, and / or the set-top box ID; And transmitting the selected advertisement to the user terminal and / or the TV in the step of selecting the advertisement.

According to another embodiment of the present invention, a computer-readable recording medium on which a program for executing a method of providing a user-customized advertisement according to the above-described method to a computer is recorded.

According to another embodiment of the present invention, there is provided a computer-readable medium storing a program for causing a computer to execute: recognizing a program ID included in an acoustic signal output from a TV; Selecting a customized advertisement for the user based on the program ID and user information and / or a set-top box ID (referred to as " set-top box ID ") outputting video and audio in connection with the TV; And a step of informing the user of the advertisement selected in the step of selecting the customized advertisement by the user's terminal. The computer readable recording medium on which the MIM service program is recorded may be provided.

According to another embodiment of the present invention, there is provided a server in a user-customized advertisement providing system including a server and a terminal,

The server includes a computer-readable recording medium storing an MIM service program,

The MIM service program

In the terminal,

When the terminal recognizes the program ID included in the sound signal output from the TV, the ID of the set-top box (referred to as " set-top box ID " To an external device; Receiving an advertisement selected based on the program ID, the user information, and / or the settop box ID from the external device or another device communicably connected to the external device; And notifying the user that the advertisement has been received. The server may be provided with a program for executing the method.

According to one or more embodiments of the present invention, a user viewing a TV can be recognized, thereby enabling an effective user-customized advertisement.

According to one or more embodiments of the present invention, it is possible to recognize a user who watches TV and colleagues with the user, so that a user-tailored advertisement can be effectively performed.

According to one or more embodiments of the present invention, an advertisement tailored to a user watching TV and colleagues with the user can be exposed through a terminal or a TV broadcast, thereby enabling an effective user-tailored advertisement.

According to one or more embodiments of the present invention, it is possible to collect information about a user watching a TV and information about which area or where the user is watching, as well as the fact that colleagues with the user have watched a particular TV program Thus, effective user-tailored advertising can be achieved.

According to one or more embodiments of the present invention, when any one of the users using the MIM service watches TV, information about the broadcast program currently being watched (information about the cast or the product used in the program) By providing on the screen provided by the MIM application, the advertising effect can be maximized.

According to one or more embodiments of the present invention, by identifying the program ID in a sound wave, a user-tailored advertisement can be provided even with a small amount of data.

1 is a diagram for explaining a user-customized advertisement providing system according to an embodiment of the present invention
2 is a diagram for explaining a user-customized advertisement providing system according to another embodiment of the present invention,
3 is a diagram for explaining a user-customized advertisement providing system according to another embodiment of the present invention,
8 is a view for explaining operations of a terminal according to an embodiment of the present invention,
5 is a diagram for explaining a method of providing a user-customized advertisement according to an embodiment of the present invention,
10A to 10D are diagrams for explaining an MIM service program according to an embodiment of the present invention, and FIGS.
11 is a diagram for explaining a configuration of a computer according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features, and advantages of the present invention will become more readily apparent from the following description of preferred embodiments with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described herein but may be embodied in other forms. Rather, the embodiments disclosed herein are provided so that the disclosure can be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.

In this specification, when an element is referred to as being on another element, it may be directly formed on another element, or a third element may be interposed therebetween. Further, in the drawings, the thickness of the components is exaggerated for an effective description of the technical content.

Where the terms first, second, etc. are used herein to describe components, these components should not be limited by such terms. These terms have only been used to distinguish one component from another. The embodiments described and exemplified herein also include their complementary embodiments.

The expression that component A and component B are connected (or connected or fastened or coupled) to each other in the description and / or claims of the present application means that component A and component B are directly connected or that one or more of the other components Quot; is used in the meaning including to be connected by an intermediary.

Also, terms used herein are for the purpose of illustrating embodiments and are not intended to limit the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. The terms "comprises" and / or "comprising" used in the specification do not exclude the presence or addition of one or more other elements.

Hereinafter, the present invention will be described in detail with reference to the drawings. In describing the specific embodiments below, various specific details have been set forth in order to explain the invention in greater detail and to assist in understanding it. However, it will be appreciated by those skilled in the art that the present invention may be understood by those skilled in the art without departing from such specific details. In some instances, it should be noted that portions of the invention that are not commonly known in the description of the invention and are not significantly related to the invention do not describe confusing reasons for explaining the present invention.

According to one or more embodiments of the present invention, an apparatus for selecting a user-customized advertisement can be any one of a set-top box (hereinafter 'STB'), a broadcast server, and an advertisement server. These devices may select a customized advertisement using at least one of the methods described below.

In the first method, a user-customized advertisement can be selected using the user information.

The user information may include, for example, information about the user's personal status such as the user's age, gender, workplace, and the like.

The user information may also include information such as the user's TV watching pattern, chat content on the MIM service (e.g. keyword information), the number of friends on the MIM and the characteristics of the friend (age, family, school alumni, May also include additional information for the user. In the embodiments of the present invention, 'user information' is used as a concept including additional information about a user, and when it is necessary to separate user information and additional information about the user, To be used.

The user information may further include information (or information about other terminals) about other users who watch TV together at the same position as themselves.

The second method is a method of selecting a user-customized advertisement using a program ID.

For example, at least one of products indirectly advertised in the program (handbags, cars, hats, shoes, etc.) or services can be selected as a user-tailored advertisement.

The third method is a method of selecting a user-customized advertisement using the STB ID.

Since the STB ID informs the location of the user, the advertisement can be selected in consideration of the location of the user.

For example, a customized advertisement may be selected depending on where the STB is installed in a public place, a home, or a company. If the STB ID indicates an STB installed in a public place, an advertisement common to people of all ages can be selected, and advertisements for fragile articles among articles dedicated to women only may not be selected.

As another example, the STB ID can indicate that the users who received the same STB ID are users in the same place, so that the advertisement can be selected considering the people watching together.

The fourth method is a method of selecting a user-customized advertisement by arbitrarily combining the above three methods. For example, the user information and the program ID are used together, or the user information and the STB ID are used together, or the program ID and the STB ID are used together, or both the user information, the program ID and the STB ID are used This can be.

In the following embodiments, when it is mentioned that a device selects a user-customized advertisement, even if there is no specific description as to how to select a user-customized advertisement, You need to know that you can select ads.

Also, according to one or more embodiments of the present invention, an apparatus for inserting a program ID into a broadcast signal may be, for example, an STB or a broadcast server. In the following embodiments, when it is mentioned that a program ID is included in a broadcast signal, it should be noted that although there is no specific description as to how the program ID is inserted, it may be inserted by the STB or the broadcast server .

1 is a view for explaining a user-customized advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 1, a user-customized advertisement providing system according to an embodiment of the present invention receives a broadcast signal from a TV 1 and a broadcast server 5 that output video and sound, A STB 3 for converting the program of the selected channel into video and audio signals and outputting the program to the TV 1, a broadcasting server 5 as a device for transmitting a broadcasting signal to the STB 3, a terminal 7, And a user-customized advertisement providing server 9.

The TV 1 receives video and audio signals from the STB 3 and can output these signals in a form recognizable by the user (for example, sound and video).

The STB 3 may be of two types, that is, a TV built-in type and a TV external type, and the embodiment of FIG. 1 shows an example of a TV external type. It is apparent that the STB 3 is not limited to the TV external type and that the STB 3 can also be implemented as a TV built-in type if it belongs to the technical field to which the present invention belongs There will be. The same applies to the other embodiments.

The STB 3 according to the embodiment of the present invention can receive a broadcast signal from the broadcast server 5, for example, via a terrestrial base station, a satellite, or a wired cable.

In addition, according to another embodiment of the present invention, the STB 3 can support bidirectional communication using Internet Protocol (IP), receives a broadcast signal from the broadcast server 5 via the Internet network, Demodulates the broadcast signal of the channel selected by the user into a voice and video signal and outputs the voice and video signal to the TV 1.

The STB 3 may have an identifier (hereinafter, referred to as 'STB ID') uniquely allocated to itself, and this STB ID may be, for example, an IP address and / or a MAC address.

The broadcast server 5 may broadcast a broadcast signal.

The terminal 7 is a mobile communication device possessed by a user who watches the TV 1 and recognizes an acoustic signal output from the TV 1. If the recognized acoustic signal includes a program ID, can do.

Then, the extracted program ID and user information of the terminal 7 can be provided to the user-customized advertisement providing server 9. As will be described later, when the STB ID is included in the sound signal output from the TV 1, the terminal 7 can extract the STB ID as well as the program ID. The STB ID is information necessary for providing the user-customized advertisement to the TV 1 currently viewed by the user of the terminal 7 from the broadcasting server 5 and can also inform the location of the user of the terminal 7. [

According to the embodiment of the present invention, the technique of inserting the program ID and the STB ID into the sound signal and the technique of extracting the program ID and the STB ID inserted in the sound signal are, for example, Patent Application No. 10-2012-0038120, filed with the Korean Intellectual Property Office (KIPO) on 12th, using a technique disclosed in a position estimation method and position estimation system for estimating the position of a mobile terminal using an acoustic system and an acoustic system used therein .

As another example, a technique disclosed in Patent Application No. 10-2012-0078410 (Proximity Data Collection Method and System) filed by the present inventor on July 18, 2012 in the Korean Intellectual Property Office (including an ID in an acoustic signal, A technique of recognizing and extracting an ID included in a sound signal) can be used.

As another example, the inventor of the present invention has filed a patent application No. 10-2012-0053286 (a system for identifying speakers and a position estimation system using the same) filed with the Korean Intellectual Property Office on May 18, 2012, A technique of including an ID in a signal and recognizing and extracting an ID included in the sound signal) may be used.

As another example, a technique disclosed in Patent Application No. 10-2012-0078446 (Method and apparatus for calculating intimacy between users using proximity information) filed by the present inventor on July 18, 2012 in the Korean Intellectual Property Office ID, and recognizing and extracting the ID included in the sound signal).

On the other hand, the techniques disclosed in the above-mentioned patent applications are all incorporated herein by reference and should be treated as part of the specification.

In this embodiment, the user-customized advertisement providing server 9 transmits the program ID and the user information to the broadcast server 5, and the broadcast server 5 broadcasts the program ID, the user information, and / And provides the selected advertisement to the user-customized advertisement providing server 9 and / or the set-top box 3. Here, the advertisement transmitted by the broadcasting server 5 to the user-customized advertisement providing server 9 and the advertisement transmitted to the set-top box 3 are not necessarily the same and may be different from each other.

In this embodiment, the terminal 7 may receive advertisements from a user-customized ad serving server 9, where the "advertisement" is an advertisement and / or an address (link) . ≪ / RTI > In the present specification, the term "advertisement" is used to mean "advertisement" and / or "address accessible to advertisement", but it is necessary to distinguish "advertisement" from "address accessible to advertisement" If there is, we will distinguish between the two.

The terminal 7 can output the advertisement received from the user-customized advertisement providing server 9 through a display unit (not shown) and a speaker (not shown) provided in the terminal 7.

The terminal 7 can be implemented as a communicable mobile device, such as, for example, a cellular phone, a smart phone, a tablet PC, or a notebook computer.

In this embodiment, a MIM service program according to an embodiment of the present invention is installed in a computer-readable recording medium (not shown) (for example, HDD, SSD, or memory) The MIM service program may extract the program ID from the sound signal output from the TV 1, and then transmit it to the user-customized advertisement providing server 9 together with the user information.

An MIM service program stored in a computer-readable recording medium (not shown) provided in the terminal 7 may be an MIM service program according to an embodiment of the present invention to be described later, and may be an external device, And may be received from the customized advertisement providing server 9.

The MIM service program according to the present embodiment includes the steps of recognizing the program ID included in the sound signal output from the TV 1 to the terminal 7, recognizing the program ID and user information and / or the STB ID of the STB 3 From the broadcast server 5 communicably connected to the user-customized advertisement providing server 9 or the user-customized advertisement providing server 9, the program ID and the user information and / Or the settop box ID, and notifying the user that the advertisement has been received. For a more detailed description of the MIM service program, refer to FIGS. 10A-10D.

The user-customized advertisement providing server 9 may store a MIM service program according to an embodiment of the present invention in a computer-readable recording medium (not shown) of the user 9, And may be transmitted to the terminal 7 and installed at the request of the terminal 7.

The 'computer-readable recording medium' as used herein may be located anywhere in the terminal, the user-customized advertisement providing server, the broadcasting server, or the STB. Such a 'computer readable recording medium' The MIM service program according to the embodiment may be stored. Meanwhile, in this embodiment, the user-customized advertisement providing server may additionally have a function as a message server capable of transmitting an SMS message or an MIM message.

Hereinafter, operation of the terminal according to an embodiment of the present invention will be described in more detail with reference to FIG.

8 is a diagram for explaining operations of a terminal according to an embodiment of the present invention

Referring to FIG. 8, the terminal can recognize the sound signal output from the TV (S101), and extracts the program ID if the recognized sound signal exists (S103). Here, if the STB ID is also included in the sound signal, the STB ID can be extracted as well. The STB ID is information necessary for the broadcasting server to send a user-customized broadcast to the STB, and it is information that can also inform the location of the user of the terminal.

In order to perform the operations of S101 and S103, the terminal has a microphone (not shown). Before performing the operation of S101, the microphone (not shown) can recognize a sound signal output from the TV 1 State is referred to as "on state").

The time when the microphone is turned on is performed when the terminal is initially driven, or when a predetermined program installed in the terminal (for example, the MIM service program described in the present specification) is driven, It can be done by receiving the user's command

Since the technology for recognizing the ID included in a certain sound signal can be sufficiently implemented from the contents described in the patent applications filed by the inventor of the present application as described above in the present invention, the operation of extracting the program ID (S103) A detailed description thereof will be omitted.

In this embodiment, the terminal can transmit the program ID and user information extracted in S103 to the broadcast server. Meanwhile, as shown in the following embodiments, the terminal may be configured to transmit program IDs and user information to devices other than the broadcasting server, for example, STBs, or to transmit program IDs and user information to the advertisement servers. .

 In this embodiment, if the STB ID is also extracted in S103, the terminal transmits the STB ID together with the program ID to the broadcast server. In this case as well, the terminal can be modified and configured to transmit the STB ID to other devices (e.g., STB, advertisement server) other than the broadcast server.

In this embodiment, the terminal may receive the STB ID directly from the STB wirelessly, such as Wi-Fi or Bluetooth. Alternatively, the user terminal may collect the Wi-Fi MAC address or the Bluetooth MAC address mounted on the STB and use it as the STB ID. If the terminal also collects the STB ID, the terminal can transmit the program ID and the user information to the broadcast server. If the STB or the advertisement server selects a user-tailored advertisement other than the broadcast server, the STB ID, the program ID, and the user information may be transmitted to the STB or the advertisement server.

In this embodiment, the terminal receives the advertisement from the broadcast server (S107) and displays the advertisement (S109). In this case as well, the terminal may be modified and configured to receive advertisements from other devices (e.g., STB, advertisement server) other than the broadcast server. Here, the advertisement may be selected based on the program ID, the user information, and / or the STB ID.

In this embodiment, the terminal can notify the user upon receiving the advertisement. The icon can be displayed as an example informing the user (S102). The icon may be displayed on a screen provided by a program currently being executed (e.g., an MIM service program) on a memory (not shown) of the terminal, for example. On the other hand, the icon may be displayed as a screen provided by a program other than the MIM service program.

Alternatively, in the present exemplary embodiment, the terminal may include an advertisement name (or a company name related to the advertisement or a program name related to the advertisement) (hereinafter collectively referred to as an 'advertisement name') indicating the received advertisement when the terminal receives the advertisement ) Is added to the plus friend list and displayed, or when the program ID is extracted or the program ID and the user information are extracted, the advertisement name is additionally displayed on the plus friend list, thereby informing the user that the advertisement has been received.

In the present specification, a positive friend list means a list of advertisements recommended to the user. When the user selects an advertisement name from the plus friend list, the terminal adds the selected advertisement name to the recommended friend list. The addition of friends and friends will be described in detail with reference to FIGS. 10A to 10D.

Alternatively, in the present embodiment, the terminal may add the advertisement name to the positive friend list to display it as a recommendation friend, and at the same time, display the icon.

In this embodiment, if the user selects the icon displayed in step S102, the terminal can display the advertisement received in step S107 as a voice and / or an image (S104). Alternatively, when the user selects an advertisement name registered in a friend, the terminal displays an advertisement corresponding to the selected advertisement name.

In the embodiment of FIG. 8, the step of displaying an icon or registering a friend as a recommendation friend is described as being performed simultaneously with or subsequent to the reception of the advertisement, but is alternatively implemented to be performed at the same time as or after S103 or S105 It would be possible.

In this embodiment, the operations of S103 to S109 described above can be performed by the MIM service program stored in the terminal.

Hereinafter, the MIM service program will be described in more detail with reference to FIGS. 1, 10A, 10B, 10C, and 10D.

10A, 10B, 10C, and 10D are views for explaining an MIM service program according to an embodiment of the present invention.

The MIM service program according to an exemplary embodiment of the present invention is a kind of application having a character transmission / reception function that allows characters belonging to the same group to be shared among characters, for example, (Or service table) names such as people and the like are representative.

The MIM service program according to an embodiment of the present invention can be installed and operated in a terminal having a configuration exemplarily shown in FIG. 11, for example.

The MIM service program according to an exemplary embodiment of the present invention further includes other functions that are organically combined with a character transmission / reception function that allows characters to be shared.

FIG. 10A shows a user interface screen provided by the MIM service program according to an embodiment of the present invention.

10A, a user interface screen H provided by the MIM service program according to an embodiment of the present invention includes a selection bar I, P, J, Q, a search word input window L, And a friend list window K indicating a list of the friends list window K.

The selection bars may include Friend (I), Chat (P), Friend Finder (J), and More (Q).

In the friend list window K, a list of names (or names) of friends registered as friends of the user of the current terminal is displayed.

In the search word input window L, a user can input a search word. When the user touches the search word input window L, a keyboard capable of inputting characters and the like is displayed on the user interface screen H.

When the user selects chat (P) in FIG. 10A, for example, a user interface screen as shown in FIG. 10B can be displayed.

Referring to FIG. 10B, the user interface screen displayed on the terminal includes, for example, a dialog window A in which characters and / or multimedia data transmitted and received with friends belonging to the same group are displayed, information (B), an icon (C), and a user command input window (D) for inputting a user command, for example, the number of friends belonging to the same group.

The MIM service program according to an exemplary embodiment of the present invention may display an icon C in an upper area, which is an outer area of the chat window A, as illustrated in FIG. 10B. Alternatively, the MIM service program may display the icon C in the area of the dialog window (A).

The MIM service program according to the embodiment of the present invention displays the icon C when the terminal receives the advertisement, extracts the program ID, or displays the icon C when the program ID and the user information are extracted can do. The MIM service program according to the present embodiment can also display an advertisement name added to the plus-friend list when the terminal receives the advertisement, which will be described with reference to FIG. 10C.

In the present specification, the icon indicates that the icon is activated. When the icon is activated, for example, the icon image does not exist or the icon image changes from blurry to bright. When the user selects an icon, the MIM service program can display an advertisement linked to the icon.

The user command input window D for inputting a user command includes, for example, a menu selection button M1 (F), a character input window G, and a transmission command button H .

When the user selects the icon C, the MIM service program can display the advertisement associated with the icon C. [ For example, when the icon C is selected, the MIM service program calls an application program capable of displaying the advertisement, and delivers the address where the advertisement is stored to the application program. The application may store the advertisement in the address (this address may represent the location of the storage of the terminal, or otherwise indicate the location of the storage of a server which is communicably connected to the terminal 7) And displays it. For example, when the advertisement is composed of a moving picture, the application program may be a program capable of playing the moving picture.

10C shows an example of a user interface screen provided by the MIM service program according to an embodiment of the present invention.

When the user selects the friend search on the screen as shown in FIG. 10A, the present MIM service program can display the user interface screen as shown in FIG. 10C.

10C, the user interface screen includes a selection bar (friend, chat, friend search, and more), a plus friend list window N indicating an advertisement name, a recommendation friend list window (O).

If any one of the advertisement names displayed in the plus friend list window N is added (by selecting the add button), the selected advertisement name is added as a friend. For example, assuming that the onse furniture is added, the onze furniture is added to the friend list (K) as shown in FIG. 10d.

The MIM service program according to an embodiment of the present invention adds an advertisement name indicating the advertisement received in the plus friend list N to the plus friend list when the terminal receives the advertisement according to the embodiment of the present invention.

The friend list and the plus friend list may be stored in the terminal or stored in the MIM service server.

Meanwhile, the MIM service program according to the embodiment of the present invention switches the microphone (not shown) of the terminal to the ON state when it is first executed or when there is a command from the user. The turned-on microphone can recognize an acoustic signal existing outside the terminal, and transmits the recognized result to the MIM service program.

The MIM service program determines whether or not a program ID exists in the recognized sound signal. If it exists, the MIM service program extracts the program ID and transmits it to the user-customized advertisement providing server together with the user information of the terminal. If the STB ID is also included in the sound signal, the STB ID is transmitted to the user-customized advertisement providing server as the program ID.

Thereafter, when an advertisement is received from a user-customized advertisement providing server or another device, the advertisement can be displayed through a display unit (not shown) of the terminal itself.

The MIM service program according to an embodiment of the present invention can transmit the program ID and user information of the terminal to, for example, a user-customized advertisement providing server.

Optionally, the MIM service program may also transmit the STB ID along with the user information. Here, the STB ID may be included in the sound signal output from the TV, or may be directly transmitted from the STB.

As another option, if the MIM service program has predetermined keywords in text messages exchanged between friends (including, but not limited to, voice and video exchanged data), such keywords may be derived and the keyword frequency or type (Hereinafter, " keyword information ") to the user-customized advertisement providing server. For example, if the word "refrigerator" is registered in advance as a keyword, if the "refrigerator" appears three times in letters exchanged among friends belonging to the same group, keyword information indicating that " It can be included in the user information. There is no need to have one keyword, and there may be several keywords. The keyword may be stored in the terminal, for example, and the MIM service program may find out how much the keyword is mentioned in the text message and include it in the user information.

Alternatively, the MIM service program may transmit user information and a program ID to at least one of a set-top box, an advertisement server, and a broadcast server, and receive and display the advertisement from the transmitted site.

All of the code of the MIM service program operating as described above may be installed in the terminal, or a part of the code of the MIM service program may be installed in the terminal, and the remaining code may be transmitted to the terminal (e.g., A cloud server or a user-customized advertisement providing server).

The code of the MIM service program may be stored in a computer-readable recording medium provided in a user-customized advertisement providing server, an advertisement server, a broadcasting server, or the like, and may be transmitted to the terminal upon request of the terminal.

As described above, the MIM service program described with reference to FIG. 10A through FIG. 10B has been described as an example in which the present invention is applied to a MIM service program commercialized under the trade name KakaoTalk as of the filing date of the present application, The MIM service program according to the present invention may be applied to other types of MIM service programs.

1, when the user-customized advertisement providing server 9 receives the user information and the program ID from the terminal 7, it can transmit the received user information and the program ID to the broadcasting server 5. The information transmitted by the user-customized advertisement providing server 9 to the broadcast server 5 does not need to be the user information and the program ID itself transmitted from the terminal 7, and may also transmit information having an equivalent function thereto It is possible. For example, the user information received by the server 9 from the terminal 7 may be a user ID, and the user information transmitted by the server 9 to the wireless station 5 may be information on age, . The program ID may be any information that can identify the program. For example, since the program can be specified by the channel information and the broadcast time, such information is equivalent to the program ID.

The user-customized advertisement providing server 9 may also have a function as a server for providing an MIM service, for example. In addition, the user-customized advertisement providing servers 19 and 39 in FIGS. 2 and 3 described below may be configured to additionally have a function as an MIM server.

The broadcast server 5 selects a customized advertisement based on the user information, the program ID, and / or the STB ID, configures a customized broadcast in which the customized advertisement is inserted into the broadcast program, and transmits the customized advertisement to the STB 3. The STB 3 provides the received user customized broadcast to the TV 1.

An example of a method of inserting a customized advertisement into a broadcast program is to insert it in the form of a caption or an image in one area of the broadcast program, or alternatively, in place of existing advertisements existing between the broadcast program and the broadcast program .

Herein, the term 'broadcast program' means any broadcast before the advertisement selected based on the user information, the program ID, and / or the STB ID is inserted, so that the 'broadcast program' Or may include other advertisements (advertisements not selected based on user information, program ID, and / or STB ID).

When the broadcasting server 5 selects the advertisement based on the user information, for example, the user's TV viewing pattern, the chat contents on the MIM service, the number of friends on the MIM, and the characteristics (age, family, school alumni, Etc.) and keyword information are also taken into consideration in order to select the advertisement. Herein, the term 'user information' includes not only information about the user itself (age, age, etc.) of the user but also additional information about the user and keyword information I will use it.

The broadcast server 5 can select an advertisement according to the user's age or unfavoredness referring to the user information, for example, and inserts the selected advertisement into the original broadcast programs or inserts (For example, in the form of a subtitle at the bottom of the TV screen) to form a user customized broadcast and transmit it to the STB 3.

For example, the broadcast server 5 refers to the program ID and selects an advertisement for the products (e.g., indirect advertisement products) used by the products or the characters used in the program designated by the program ID , And the selected advertisement can be inserted into the original broadcast program and transmitted to the STB 3.

As another example, the broadcast server 5 may select an advertisement using i) program ID and / or user information and ii) STB ID. Here, the STB ID can be used by the broadcasting server 5 to determine where the user is located. For example, the broadcasting server 5 can determine the location of the user through the STB ID, and can select an advertisement according to whether the user is in a public place, at home, or at a company.

In another example, the broadcasting server 5 can determine that such users are in the same position if there are users having the same STB ID, and can select advertisements that are common to people in the same position. Alternatively, referring to the information of the user (for example, male and female, age, etc.), it is possible to select an advertisement suitable for a person having a large advertisement effect among the people in the same position.

As described above, the embodiments using the STB ID can be useful for selecting a tailored advertisement since it is possible to know which people gather to see TV 1 at a certain position.

1, in order for the broadcast server 5 to send a customized broadcast to the STB 3, the broadcast server 5 must know the ID uniquely assigned to the STB 3.

For example, the broadcasting server 5 may know the STB ID by the following methods.

First, the STB 5 transmits its STB ID to the broadcasting server 5. [

Second, the method of transmitting the STB ID from the user-customized advertisement providing server 9 to the broadcasting server 5.

In the second method, when the user-customized advertisement server 9 transmits the user information and the program ID to the broadcasting server 5, the STB ID of the STB 5 may be transmitted as well Do. It is needless to say that the user information and the program ID and the STB ID of the STB 5 need not necessarily be transmitted to the broadcast server 5 at the same time, but may be transmitted at different times.

The user-customized advertisement providing server 9 receives the STB ID of the STB 5 from the user terminal 7 and stores it in advance or stores it in the STB 5 every time the user information and the program ID are received from the user terminal 7 5) can also be transmitted together.

The user terminal 7 can directly receive the STB ID wirelessly from the STB 5, such as Wi-Fi or Bluetooth. Alternatively, the user terminal 7 may collect the Wi-Fi MAC address or the Bluetooth MAC address mounted on the STB 5 and use it as the STB ID. Alternatively, the user terminal 7 may obtain the STB ID from the sound signal output from the TV 1. [ In this case, the sound signal output from the TV 1 includes not only the program ID but also the STB ID. The location where the STB ID is inserted in the sound signal output from the TV 1 can be made in the STB 3 or the broadcast server 5, for example.

2 is a diagram for explaining a user-customized advertisement providing system according to another embodiment of the present invention.

Referring to FIG. 2, a TV 11 for outputting video and sound signals, a STB 13 for outputting a program of a channel selected by the user to the TV 11 as video and audio signals, and a STB 13, A broadcasting server 15, a terminal 17, an advertisement server 18, and a user-customized advertisement providing server 19. [

2 is compared with the embodiment of FIG. 2, the user-customized advertisement providing server 19 transmits the user information and the program ID transmitted from the terminal 17 to the STB 13 instead of the broadcast server 15 The second difference is that the STB 13 receives advertisements from the advertisement server 18 and makes a selection based on the user information and the program ID received from the terminal 17 among the provided advertisements, Customized broadcasting is formed by inserting the selected advertisement into the broadcasting program, and then outputted to the TV 11, as shown in FIG.

According to the embodiment of FIG. 2, the STB 13 receives and stores a predetermined amount of advertisements from the advertisement server 18 storing and managing advertisements in advance, and stores the user information and the program IDs The user can make a selection based on the selected advertisement, and insert the selected advertisement into the original broadcast program to construct a user customized broadcast.

As another example, the STB 13 knows its location, so that it can select an advertisement depending on whether the user is in a public place, at home, or at a company.

As another example, the STB 13 may determine that such users are in the same position when there are users having the same STB ID, and may select advertisements that are common to those who watch at the same position. Alternatively, referring to the information of the user (for example, male and female, age, etc.), it is possible to select an advertisement suitable for a person having a large advertisement effect among the people in the same position.

2, the STB 13 sends the user information, the program ID, and / or the STB ID to an ad server 18 that stores and manages advertisements, Selects an advertisement based on the received user information, the program ID, and / or the STB ID, and transmits the selected advertisement to the STB 13. The STB 13 inserts the advertisements received from the advertisement server 18 into broadcast programs received from the broadcast server 15 to configure customized broadcasts and provide them to the TV 11.

The functions of the terminal 17 and the user-customized advertisement providing server 19 are the same as those of FIG. 1 except that the terminal 17 transmits the user information and the program ID to the STB 13 instead of the broadcast server 15. [ Similar to or similar to the functions of the exemplary terminal 7 and the user-customized advertisement providing server 9.

The MIM service program is stored in a computer-readable recording medium (not shown) provided in the terminal 17 and may be transmitted from a user-customized advertisement providing server 19, for example.

The MIM service program according to the present embodiment includes a step of recognizing the program ID included in the sound signal outputted from the TV 11 to the terminal 17, the step of acquiring the program ID and the user information and / or the STB ID From the STB 13, which is communicably connected to the user-customized advertisement providing server 19 or the user-customized advertisement providing server 19, to the user-customized advertisement providing server 19, Receiving a selected advertisement based on the settop box ID, and informing the user that the advertisement has been received. For a more detailed description of the MIM service program, refer to FIGS. 10A-10D.

Meanwhile, the user-customized advertisement providing server 9 of FIG. 2 may additionally include a function as an MIM server capable of providing an MIM service.

2, in order for the user-customized advertisement providing server 19 to transmit the user information and the program ID to the STB 13, the user-customized advertisement providing server 19 must know the ID of the STB 13 .

 For example, the user-customized advertisement providing server 9 receives the STB ID of the STB 5 from the user terminal 7 and stores it in advance, or receives the user information and the program ID from the user terminal 7 The STB ID of the STB 5 can be transmitted together.

In the embodiment of FIG. 2 described above, the user information used for selecting the advertisement may further include additional information about the user besides information about the user (age, age, hobby, etc.).

As another alternative embodiment of FIG. 2, it is also possible to implement no advertisement server 18. In this case, the broadcasting server 15 transmits the advertisements to the STB 13. The STB 13 receives user information received from the user-customized advertisement server 19 among the advertisements transmitted from the broadcasting server 15, User-customized advertisement is selected using the ID and the STB ID, then inserted into the broadcast program, and output to the TV 11.

3 is a diagram for explaining a user-customized advertisement providing system according to another embodiment of the present invention.

3, it may include a TV 31, an STB 33, a broadcasting server 35, a terminal 37, an advertisement server 38, and a user-customized advertisement providing server 39.

3 is compared with the embodiment of FIG. 2, the user-customized advertisement providing server 39 transmits the user information, the program ID, and / or the STB ID received from the terminal 37 to the advertisement The program ID, and / or the STB ID, which are transmitted from the user-customized advertisement providing server 39 among the advertisements stored in the advertisement server 38, And transmits the selected advertisement to the STB 33. The STB 33 inserts the advertisement received from the advertisement server 3 into the broadcast program transmitted from the broadcast server 35 and stores the advertisement There is a difference in that a broadcast is formed and then transmitted to the TV 31. [

The functions of the terminal 37 and the user-customized advertisement providing server 39 are the same as those of the terminal 37 except that the terminal 37 transmits the user information and the program ID to the advertisement server 33 instead of the STB 33, The functions of the terminal 17 and the user-customized advertisement providing server 19 of the embodiment are the same or similar.

Similar to the terminal 17, the terminal 37 can also extract the STB ID when the STB ID is included in the sound signal output from the TV 31. [ The terminal 37 transmits the extracted STB ID to the advertisement server 33 together with the user information and the program ID. The advertisement server 33 selects the user-customized advertisement using the user information, the program ID, and / or the STB ID, and then transmits the user-customized advertisement to the STB 33 having the STB ID transmitted from the terminal 17.

The MIM service program stored in a computer-readable recording medium (not shown) included in the terminal 37 may be an MIM service program according to an embodiment of the present invention, and may be an external device, for example, a user- And may be transmitted from the providing server 39.

The MIM service program according to the present embodiment includes a step of recognizing the program ID included in the sound signal output from the TV 31 to the terminal 37, the step of acquiring the program ID and user information and / or the STB ID of the STB 33 To the advertisement server 38, receiving an advertisement from the advertisement server 38 based on the program ID and the user information and / or the set-top box ID, and informing the user that the advertisement has been received And a method for executing the method. For a more detailed description of the MIM service program, refer to FIGS. 10A-10D.

The user-customized advertisement providing server 19 must know the address of the advertisement server 33 in order to transmit the user information and the program ID to the advertisement server 33. This is because the administrator sets the address of the advertisement server 33 to the user- And may be stored in the advertisement providing server 19. Alternatively, the sound signal output from the TV 31 may be configured to include the address of the advertisement server 33, and the terminal 37 may recognize the address of the advertisement server 33, . In this alternative, the STB 33 may include the address of the advertisement server 33 in the sound signal output to the TV 11. [

4 is a diagram for explaining a user-customized advertisement providing system according to another embodiment of the present invention.

Referring to FIG. 4, a TV 41, an STB 43, a broadcasting server 45, a terminal 47, an advertisement server 48, and a user-customized advertisement providing server 49 may be included.

According to the embodiment of FIG. 4, the terminal 47 extracts a program ID (if the STB ID exists, also extracts the STB ID) from the sound signal output from the TV 41, and provides a user- Server 49 in the same manner as the above-described embodiments.

The MIM service program stored in a computer-readable recording medium (not shown) included in the terminal 47 may be an MIM service program according to an embodiment of the present invention, and may be an external device, for example, a user- And may be transmitted from the providing server 49.

The MIM service program according to the present embodiment includes the steps of recognizing the program ID included in the sound signal output from the TV 41 to the terminal 47 and recognizing the program ID and the user information and / From the advertisement server 48 communicably connected to the user-customized advertisement providing server 49 or the user-customized advertisement providing server 49, the program ID, the user information, and / Or the settop box ID, and notifying the user that the advertisement has been received. For a more detailed description of the MIM service program, refer to FIGS. 10A-10D.

The user-customized advertisement providing server 49 transmits the user information and the program ID (if the STB ID exists, the STB ID is also transmitted) to the advertisement server 48. In the advertisement server 48, / RTI > and / or the STB ID, and transmits the user-customized advertisement to the broadcast server 49.

The broadcasting server 49 inserts the user-customized advertisement received from the advertisement server 48 into the broadcasting program and transmits the advertisement to the STB 43.

5 is a diagram for explaining a user-customized advertisement providing system according to another embodiment of the present invention.

5, it includes a TV 51, an STB 53, a broadcasting server 55, an MIM server 56, a terminal 57, an advertisement server 58, and a user- can do.

Comparing the embodiment of FIG. 5 with the embodiments of FIGS. 1 to 4 described above, there is a difference in that a MIM server 56 is additionally provided.

The terminal 57 extracts the program ID (extracts the STB ID if there is the STB ID) from the sound signal output from the TV 51 and transmits it to the MIM server 56 together with the user information, 56 to the user-customized advertisement providing server 59 is different from the above-described embodiments.

The MIM service program stored in a computer-readable recording medium (not shown) included in the terminal 57 may be an MIM service program according to an embodiment of the present invention, and may be an external device such as a MIM server 56).

The MIM service program according to the present embodiment includes the steps of recognizing the program ID included in the sound signal output from the TV 51 to the terminal 57 and recognizing the program ID and the user information and / From the STB 53, the broadcast server 56, or the advertisement server 58 communicably connected to the MIM server 56 or the MIM server 56, Receiving the advertisement selected based on the information and / or the set-top box ID, and notifying the user that the advertisement has been received. For a more detailed description of the MIM service program, refer to FIGS. 10A-10D.

The MIM server 56 provides the program ID and the user information to the user-customized advertisement providing server 59. The user-customized advertisement providing server 49 sends the user information and the program ID (STB ID, To the broadcasting server 55 (TYPE 1), to the advertisement server 58 (TYPE 2), or to the STB 53 (TYPE 3). That is, the embodiment of FIG. 5 can be implemented as any one of the above three types.

If it is implemented as TYPE 1, a user-tailored advertisement can be selected similar to the embodiment of FIG. 1 described above. That is, the broadcasting server 55 selects the user-customized advertisement using the user information, the program ID, and / or the STB ID, and transmits it to the STB 53.

If it is implemented as TYPE 2, a user-customized advertisement can be selected similarly to the embodiment of FIG. 3 described above. That is, the advertisement server 58 selects the user-customized advertisement using the user information, the program ID, and / or the STB ID, and transmits the selected advertisement to the STB 53.

If implemented as TYPT 3, a user-tailored advertisement may be selected similar to the embodiment of FIG. 2 described above. That is, the STB 13 can select a user-customized advertisement.

6 is a diagram for explaining a user-customized advertisement providing system according to another embodiment of the present invention.

6, it includes a TV 61, an STB 63, a broadcasting server 65, a MIM server 66, a terminal 67, an advertisement server 68, and a user- can do.

The MIM service program stored in a computer-readable recording medium (not shown) provided in the terminal 67 may be an MIM service program according to an embodiment of the present invention, and may be an external device, for example, a MIM server 66).

The MIM service program according to the present embodiment includes a step of recognizing the program ID included in the sound signal output from the TV 61 to the terminal 67 and the step of recognizing the program ID and the user information and / From the advertisement server 68 communicatively coupled to the MIM server 66 or the MIM server 66 to the MIM server 66. The advertisements 68 may be selected based on the program ID and the user information and / And notifying the user that the advertisement has been received. For a more detailed description of the MIM service program, refer to FIGS. 10A-10D.

6 and FIG. 5, the user-customized advertisement providing server 59 transmits the user information and the program ID (if the STB ID exists, the STB ID is also transmitted) to the advertisement server 68, The server 68 differs only in that it selects a user-customized advertisement using the user information, the program ID, and / or the STB ID, and transmits it to the broadcast server 65. The subsequent operation will be omitted because it is the same as or similar to the embodiment of FIG.

7 is a diagram for explaining a user-customized advertisement providing system according to another embodiment of the present invention.

7, the user-customized advertisement providing system includes a TV 71, an STB 73, a broadcasting server 75, a MIM server 76, a terminal 77, an advertisement server 78, And an advertisement providing server 79.

This embodiment is a modification of the embodiment of Fig. 5, and will be described mainly on the difference from the embodiment of Fig.

In the embodiment of FIG. 7, the terminals 77a, 77b, and 77c can output their own unique IDs (UID_a, UID_b, UID_c) as acoustic signals through a speaker. Also, the terminals 77a, 77b, and 77c can recognize and extract the UIDs included in the sound signals output from the different terminals.

For example, the terminal 77a may output its own ID UID_a as a sound signal through a speaker, and the sound signal may be recognized by the other terminals 77b and 77c have.

The terminal 77a can also extract the IDs included in the sound signals output from the other terminals 77b and 77c.

The terminal 77a stores the program ID extracted from the sound signal output from the TV 71 and the IDs of the terminals (e.g., UID_b, UID_c) located at the same place as the self 77a and the user information To the MIM server (76). Other terminals 77b and 77c can perform the same operation as the terminal 77a.

The MIM server 76 provides the program ID, the user information, and the IDs of the terminals (which may send the user information of the terminals 77b and 77c instead of the IDs of the terminals) to the user- And the user-customized advertisement providing server 79 sends the program ID, the user information, and the IDs of the terminals (or the user information of the terminals 77b and 77c) to the broadcasting server 75, the broadcasting server 78, (73). The broadcasting server 75, the broadcasting server 78, or the STB 73 can select the user-customized advertisement by referring to the user information and the program ID as well as the IDs of the terminals in the same place.

Techniques for the terminals 77a, 77b and 77c to include their IDs in the sound signals and output the IDs and to extract the IDs contained in the sound signals output from the other terminals are described, for example, in the description of the embodiment of FIG. 1 The method disclosed in the patent applications filed by the inventor of the present invention can be used.

Operations of other components not illustrated in FIG. 7 are similar to those of the embodiment of FIG.

As shown in the embodiment of FIG. 7, since it is possible to know who are in the same position, it is possible to provide advertisements suitable for all the users.

9 is a diagram for explaining a method of providing a user-customized advertisement according to the present invention.

9, in the user-customized advertisement providing method of the present invention, at least one of the STB, the advertisement server, and the broadcasting server receives the program ID and the user information (S201). Here, the user information may include additional information about the user.

As an alternative to step S201, at least one of the TB, the advertisement server, and the broadcast server may receive the STB ID together with the program ID and user information.

At step S201, at least one of the STB, the advertisement server, and the broadcasting server receiving the program ID and the user information selects an advertisement to configure a customized broadcasting (S205). In step S205, one of the STB, the advertisement server, and the broadcasting server may be performed, or two or more of them may be organically connected. As an alternative to step S205, at least one of the STB, the advertisement server, and the broadcast server may select an advertisement using a program ID, user information, and / or STB ID to configure a customized broadcast.

The customized broadcast configured in step S205 is transmitted to the TV.

The user-customized advertisement providing method according to Fig. 9 can be implemented by any one of the systems described in Figs. 1 to 7 described above.

11 is a diagram for explaining a configuration of a computer according to an embodiment of the present invention. Referring to FIG. 11, a computer according to an embodiment of the present invention may include program logic 101, a processor 103, a storage unit 105, and a memory 107.

The computer of FIG. 11 may be a mobile device such as a smart phone or PDA,

A personal computer, a PC, a tablet PC, or a server, but is not limited thereto.

In the meantime, in the above-described embodiments, the terminal, the advertisement server, or the user-customized advertisement providing server can be implemented with the same configuration as the computer of Fig. 11, and the method or MIM service program described in Figs. And the like.

11, the computer of FIG. 11 may further include a display unit (not shown) and a speaker (not shown).

The program logic 101 is implemented in the form of a code executable on a computer

Stored in the storage unit 105, and stored under the control of the computer processor 103

And can be loaded and operated.

For example, the program logic 101 may include code for performing operations of the terminal, the advertisement server, or the user-customized advertisement providing server described with reference to Figs. 1 to 7 and 10.

As another example, the program logic 101 may include code for performing the methods described with reference to FIGS. 8 and 9.

As another example, the program logic 101 may include a program required for the MIM service program and the MIM service program to execute.

In the embodiment described above, it is implemented as a code of a program executable on a computer

The components may be implemented in hardware logic as well. With hardware logic

When implemented, may be embodied in a form embedded in the computer processor 103,

The processor 103 may be implemented in hardware separate from the processor 103.

The embodiments described above can be modified as follows.

The server for the MIM service (hereinafter, referred to as 'MIM server') may be constructed to be located between a user-customized advertisement providing server and a device for selecting an advertisement (for example, a broadcast server, an STB, or an advertisement server).

In this case, the terminal (for example, the MIM service program installed in the terminal) transmits the user information, program ID, and / or STB ID to the user-customized advertisement providing server, , Program ID, and / or STB ID. The MIM server may transmit the user information, the program ID, and / or the STB ID received from the terminal to the customized advertisement providing server as it is, and may include a result of analyzing the chat contents on the MIM, STB, broadcasting server, or advertisement server).

In the above embodiments, an apparatus for selecting an advertisement using user information, a program ID, and / or a STB ID may be an external apparatus communicably connected to a terminal other than the terminal (or another apparatus communicably connected to the external apparatus, Device). However, the device for selecting an advertisement does not necessarily have to be an external device, and the terminal itself can select an advertisement. That is, the terminal can select and display a customized advertisement suitable for the user of the terminal by using the user information, the program ID, and / or the STB ID to inform or display the user.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, And variations are possible.

The scope of the present invention should not be limited to the above-described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

1, 11, 31: TV
3, 13, 33: Set-top box
5, 15, 35: Broadcast server
7, 17, 37: terminal
18, 38: Ad server
9, 19, 39: a user-customized advertisement providing server

Claims (28)

A method of providing a user-customized advertisement to a user watching in front of a TV,
The terminal of the user recognizing a program ID included in the sound signal output from the TV;
Selecting a customized advertisement for the user based on the program ID and user information and / or an ID (called a set-top box ID) of a set-top box connected with the TV and outputting video and audio; And
And notifying the user of the advertisement selected in the step of selecting the customized advertisement by the terminal of the user. The method according to claim 1,
The terminal of the user transmits to the external device the program ID and the user information and / or the set-top box ID connected with the TV and outputting the video and audio. And
Wherein the user terminal further comprises receiving a customized advertisement selected in the step of selecting the customized advertisement selected by the external device or another device communicably connected to the external device. How to provide. The method according to claim 1,
Further comprising: turning on a microphone of the user's terminal so that the user's terminal can recognize the acoustic signal output from the TV. The method according to claim 1,
The user information includes:
Age, sex, and / or occupation of the user; Chat information between the user and at least one other user; A TV viewing pattern of the user; And information about at least one other user at the same location as the user; ≪ / RTI > wherein the method comprises at least one of the following: < RTI ID = 0.0 > The method according to claim 1,
The terminal of the user may transmit a character and / or multimedia data to friends belonging to the same group as the user, or may transmit a character and / or multimedia data from a friend of at least one of the friends, Screen,
Wherein the step of informing the user is to activate an icon on the user interface screen. The method according to claim 1,
The user terminal displays a user interface screen including a friend list window for displaying a friend recommendation list to the user,
Wherein the step of informing the user is to include an advertisement name for the advertisement selected in the step of selecting the customized advertisement in the positive friend list. 3. The method of claim 2,
The external device is a MIM service server that transmits text and / or multimedia data to friends belonging to the same group,
The MIM service server,
And transmits the program and the user information and / or the set-top box ID to an advertisement server, a set-top box, or a broadcast server,
And receiving the advertisement from the device that has transmitted the program ID, the user information, and / or the set-top box ID, and transmits the advertisement to the user terminal. 3. The method of claim 2,
Wherein the program ID included in the sound signal output from the user's terminal by the TV is embedded in the broadcast signal by a device transmitting the broadcast signal to the set-top box or the set-top box. .  A computer-readable recording medium storing a program for causing a computer to execute a method of providing a user-customized advertisement according to any one of claims 1 to 8. A method of providing a user-customized advertisement to a user viewing in front of a TV,
(ID) of a set-top box connected to the TV and outputting audio and video images (referred to as " set-top box ID ") from a user's terminal, a program ID included in an acoustic signal output from the TV to the outside, ≪ / RTI >
Selecting a user-customized advertisement for the user based on the program ID, the user information, and / or the set-top box ID; And
And transmitting the selected advertisement to the user terminal and / or the TV in the step of selecting the advertisement. 11. The method of claim 10,
And inserting the user-customized advertisement selected in the step of selecting the user-customized advertisement into a broadcast program,
Wherein the step of transmitting to the TV is a step of transmitting the program in which the user-customized advertisement is inserted. 11. The method of claim 10,
The user information includes:
Age, sex, and / or occupation of the user; Chat information between the user and at least one other user; A TV viewing pattern of the user; And information about at least one other user at the same location as the user; ≪ / RTI > wherein the method comprises at least one of the following: < RTI ID = 0.0 > 13. The method of claim 12,
Wherein the step of selecting the user-
Characterized in that it is performed by an MIM service server which transmits text and / or multimedia data to friends belonging to the same group, or by an advertisement server providing advertisements on the TV, or by a set-top box How to provide ads. 11. The method of claim 10,
Wherein the step of selecting the user-
And determining that the users having the same settop box ID are located at the same position, and selecting an advertisement suitable for the users. The method of claim 10, wherein
Wherein the program ID included in the sound signal output from the user's terminal by the TV is embedded in the broadcast signal by a device transmitting the broadcast signal to the set-top box or the set-top box. .  A computer-readable recording medium having recorded thereon a program for causing a computer to execute a method of providing a user-customized advertisement according to any one of claims 10 to 15. On the computer,
Recognizing a program ID included in the sound signal output from the TV;
Selecting a customized advertisement for the user based on the program ID and user information and / or a set-top box ID (referred to as " set-top box ID ") outputting video and audio in connection with the TV; And
And a step in which the user terminal notifies the user of the advertisement selected in the step of selecting the customized advertisement. 18. The method of claim 17,
The method comprises:
Transmitting, by the terminal of the user, the program ID and user information and / or the set-top box ID connected to the TV and outputting video and audio to an external device; And
Further comprising receiving the customized advertisement selected in the step of selecting the customized advertisement selected by the external device or another device communicably connected to the external device. Recorded on a computer readable recording medium. 19. The method of claim 18,
The method further comprises:
And turning on the microphone so as to recognize the sound signal output from the TV. 19. The method of claim 18,
The method may further comprise:
And displaying a user interface screen including a dialog window for transmitting text and / or multimedia data to friends belonging to the same group or receiving text and / or multimedia data from at least one friend of the friends In addition,
Wherein the step of informing the user is to activate an icon on the user interface screen. 9. The method of claim 8,
The method may further comprise:
The user terminal may further include a user interface screen including a friend list window for displaying a friend recommendation list to the user,
Wherein the step of informing the user is to include an advertisement name for the advertisement selected in the step of selecting the customized advertisement in the positive friend list. 20. The method of claim 19,
The external device is a MIM service server that transmits text and / or multimedia data to friends belonging to the same group,
The MIM service server,
And transmits the program ID, the user information, and / or the set-top box ID to an advertisement server, a set-top box, or a broadcast server,
And receiving the advertisement from the device that has transmitted the program ID and the user information and / or the set-top box ID, and transmits the advertisement to the user's terminal. 1. A server in a user-tailored advertisement providing system including a server and a terminal,
The server includes a computer-readable recording medium storing an MIM service program,
The MIM service program
In the terminal,
When the terminal recognizes the program ID included in the sound signal output from the TV, the ID of the set-top box (referred to as " set-top box ID " To an external device;
Receiving an advertisement selected based on the program ID, the user information, and / or the settop box ID from the external device or another device communicably connected to the external device; And
And notifying the user that the advertisement has been received. 24. The method of claim 23,
The method comprises:
And turning on the microphone of the terminal so as to recognize the sound signal output from the TV. 24. The method of claim 23,
The user information includes:
Age, sex, and / or occupation of the user; Chat information between the user and at least one other user; A TV viewing pattern of the user; And information about at least one other user at the same location as the user; ≪ RTI ID = 0.0 > and / or < / RTI > 25. The method of claim 24,
The method comprises:
Transmitting a text and / or multimedia data to friends belonging to the same group as the user, or displaying a user interface screen including a dialog window capable of receiving text and / or multimedia data from at least one friend of the friends; Further comprising:
Wherein the step of informing the user is to activate an icon on the user interface screen that the advertisement has been received. 25. The method of claim 24,
The method comprises:
And displaying a user interface screen including a plus friend list window for displaying a friend recommendation list to the user,
Wherein the step of informing the user is to include an advertisement name of the advertisement received in the step of receiving the advertisement in the positive friend list. 23. The method of claim 22,
The external device is a MIM service server that provides a service for transmitting text and / or multimedia data to the server or friends belonging to the same group,
The server or the MIM service server,
And transmits the program ID, the user information, and / or the set-top box ID to an advertisement server, a set-top box, or a broadcast server,
And transmits the program ID, the user information, and / or the set-top box ID to the server of the user.

Images