KR20150072465A - Service Server and Method for Providing a Shopping Service using a Video Player - Google Patents

Abstract

The present invention relates to a service server and method for providing a shopping service using a video player, and a service server according to the present invention includes: a database storing metadata matched with a moving image and a moving image; A player generating unit that generates a player that plays a moving image stored in a database and displays metadata matched with a moving image played through the metadata layer; An advertisement page generating unit for generating an advertisement page such that the player generated by the player generating unit is included in the web page; And a controller for controlling the player to play the moving image through the player and to display the metadata matched with the moving image on the metadata layer of the player when the user terminal requests the playback of the moving image on the advertisement page.

Description

Technical Field [0001] The present invention relates to a service server and a method for providing a shopping service using a video player,

The present invention relates to a service server and method for providing a shopping service using a video player. More particularly, the present invention relates to a service server and a method for providing a shopping service using a video player, The present invention relates to a method and apparatus for displaying metadata and managing metadata of a moving picture separately from each other so that even if a player and a moving picture are distributed on a personal web site,

With the development of electronic devices and the spread of communication networks, various services are being provided through networks.

With the development of the performance of such electronic devices and the spread of the network, the user can easily access the Internet at any time without being limited to the time and place through the user terminal (computer, smartphone, PDA, etc.).

Accordingly, an Internet shopping mall for selling goods through the Internet has been developed, and various means for effectively advertising goods through the Internet have been commercialized.

Generally, an advertisement banner containing a content related to a commodity and a link to a site where a commodity can be purchased can be inserted into one side of an internet web page, or an advertisement banner may be inserted into a pop-up window when a user accesses a specific site, When an advertisement banner is clicked, the user is moved to a site where the product can be purchased, thereby inducing the user to purchase the product.

However, since such an advertisement banner is displayed in a narrow space on a web page, it is difficult to include detailed information on the product, and a gif file format that displays a large number of pictures sequentially is used, There is a problem.

In addition, since the real-time meta information about the advertised product is not exposed to the advertisement banner and the source for providing the advertisement banner on the personal website is not provided, the advertisement banner is exposed only on the website designated by the advertiser So that the spread of the advertisement is limited.

On the other hand, as in the prior art (Korean Patent Laid-Open Publication No. 10-2013-0089942), a method of providing advertisements through moving pictures is also used. That is, in order to solve the problem that the advertising effect is insufficient when advertising a product using a conventional advertisement banner, a prior art document registers a UCR (User Creative Review) for advertisement on a server with a server, To allow a user to view a video advertisement on a web page.

However, the precedent document is merely a change from the advertisement banner to the advertising UCR, and the metadata related to the product can not be reflected to the UCR for advertisement in real time and the user can not provide the UCR for advertising on the personal web site A configuration for providing a source that can be placed is not disclosed.

Korean Patent Laid-Open Publication No. 10-2013-0089942: Video advertisement providing method and system, recording medium recording a program for implementing the method

SUMMARY OF THE INVENTION The present invention has been conceived to solve the problems as described above, and it is an object of the present invention to provide an apparatus and method for generating an advertisement page so that a player capable of playing a movie for advertising a product is included in a web page, And displaying the matched metadata in a metadata layer provided in the player.

In addition, the present invention creates a source capable of displaying a moving image and a player on a personal web site, encrypts the ID of the logged in advertisement page, and distributes the encrypted ID to the source so that a third party And to provide a service server and method for paying a user who posted on a personal web site when purchasing a product.

According to an aspect of the present invention, there is provided a service server for providing a shopping service using a video player, the service server including: a database for storing moving pictures and metadata matched with the moving pictures; A player generating unit that reproduces a moving image stored in the database and displays metadata matched with the moving image through a metadata layer; An advertisement page generating unit for generating an advertisement page such that the player generated by the player generating unit is included in the web page; And a control unit for controlling the player to play back the moving picture through the player and to display the metadata matched with the moving picture in the metadata layer of the player when the user terminal requests the playing of the moving picture in the advertisement page .

Here, the metadata may include at least one of a video name, a video view number, a product name, a product related information, or a purchase button including a link to a product payment page.

The metadata may be stored in the database in such a manner that the updated metadata and the moving image are matched and stored when the metadata is separately and separately updated from the moving image. , The moving image is played through the player placed on the advertisement page, and the updated metadata can be controlled to be displayed on the metadata layer of the player.

In addition, the controller may control to repeatedly display the metadata on the metadata layer while the moving image is played back if the metadata matching the moving image is at least two or more.

The controller may control the size of the metadata layer and the font of the metadata displayed on the metadata layer to change according to the size change rate of the player when the size of the player changes.

The database may further store bookmark information matched with the moving image.

The player generating unit may generate the player so that the control bar further includes a control bar for controlling the playback of the moving image.

The controller may control the bookmark information to be displayed on the moving picture progress bar included in the control bar generated by the player creating unit.

The advertisement page generating unit may generate an advertisement page such that a thumbnail area is included in an upper portion of the player and a list area is included in a lower portion of the player.

The service server may further include a source generating unit for generating a source that allows the moving picture and the player to be displayed on a personal web site.

The player generating unit may generate a player such that a source button and a source layer in which the source is displayed are further included, and when the source button is clicked by the user terminal, The layer can be controlled to be displayed on one side of the player.

The source generator may generate the source including the encrypted ID by encrypting the login ID when the user terminal connected to the advertisement page is logged in.

When a purchase button displayed on a player displayed on a personal web site is clicked by a user terminal of a third party, a payment page capable of performing payment to the third party's user terminal is provided, A payment page providing unit for receiving the encrypted ID from the personal web site when the source includes the encrypted ID; And a compensation unit that receives and decrypts the encrypted ID from the payment page provision unit and provides the compensation with the decrypted ID.

Also, when the metadata is separately and separately updated from the moving image, the updated metadata and the moving image may be matched and stored, and the control unit may store the moving image and the moving image, When the reproduction of the moving picture is requested on the personal website on which the player is displayed, the moving picture is reproduced through the player displayed on the personal website, and the updated metadata is controlled to be displayed on the metadata layer of the player have.

In addition, the player creating unit may create a player to further include a sharing button, and the sharing button may include a link that allows a player and a moving image generated in the player creating unit to be displayed on the SNS page, When the user clicks the share button, the SNS page is accessed through the link, and a moving picture playing with the player is displayed on the SNS page.

According to another aspect of the present invention, there is provided a system for providing a shopping service using a video player, the system comprising: The metadata is displayed on the metadata layer, and the advertisement page is generated so that the player is included in the web page, and when the purchase button included in one side of the metadata or the advertisement page is clicked, A service server that provides a payment page that can be performed, creates a source that enables a video and a player to be displayed on a personal website, and displays the source through a source layer of the player; And accessing an advertisement page provided by the service server, playing a moving picture through the player displayed on the advertisement page, clicking metadata included in the displayed moving picture or a purchase button included in one side of the advertisement page, And a user terminal provided with a payment page and displaying the video and the player on a personal web site using a source displayed on the source layer.

According to another aspect of the present invention, there is provided a method for providing a shopping service using a video player, the method comprising the steps of: (a) reproducing a moving picture stored in a database; And displaying metadata matched with the moving image to be reproduced; (b) creating an advertisement page such that the generated player is included in a web page; And (c) playing a moving picture through the player when the user terminal requests the reproduction of the moving picture in the advertisement page, and displaying the matched metadata in the metadata layer of the player can do.

The metadata may include at least one of a video name, a video view number, a product name, a product related information, or a purchase button including a link to a product payment page.

The step (c) may display the updated metadata on the metadata layer of the player when the metadata is separately and separately updated from the moving image.

In the step (c), when the moving picture is matched with at least two pieces of metadata, each piece of the moving picture data is repeatedly displayed on the metadata layer.

In the step (c), when the size of the player is changed by the user terminal, the size of the metadata layer and the font of the metadata displayed on the metadata layer change according to the size change rate of the player . In the step (a), a player may be created to further include a control bar for controlling the reproduction of the moving image.

The step (c) includes displaying the bookmark information matched to the reproduced moving picture in a mark form on a moving picture progress bar included in a control bar of the player when the moving picture is reproduced by the player .

In the step (b), an advertisement page is generated such that a thumbnail area is included in an upper part of the player and a list area is included in a lower part of the player.

(D) generating a source for allowing the service server to display the video and the player on the personal web site, and creating the player such that the source button and the source layer are further displayed; And (e) when the source button included in the player is clicked by the user terminal, the service server displays the source layer including the generated source on one side of the player.

In the step (d), if the user terminal connected to the advertisement page is logged in, the service server may encrypt the login ID and generate a source including the encrypted ID.

If the purchase button displayed on the player displayed on the personal web site is clicked by the user terminal of the third party, (f) a payment page capable of performing payment to the third party's user terminal is provided, Receiving the encrypted ID from the personal website if the encrypted ID is included in the source of the encrypted ID; And (g) receiving and decrypting the encrypted ID, and paying the reward with the decrypted ID.

(H) if the metadata is separately and separately updated from the moving picture, the updated metadata and the moving picture are matched and stored, and the moving picture and the moving picture are displayed on the personal website Reproducing the moving picture through the player displayed on the personal web site and displaying the updated metadata on the metadata layer of the player when the reproduction of the moving picture is requested.

In the step (a), a player is created such that the sharing button is further included, and the sharing button includes a link enabling the player and the moving image generated in the player creating section to be displayed on the SNS page, The user can access the SNS page through the link and the moving picture being played back with the player is displayed on the SNS page.

A computer readable recording medium on which a program for performing a method for providing a shopping service using a video player according to an exemplary embodiment of the present invention may be provided, .

According to another aspect of the present invention, there is provided a method of providing a shopping service using a video player, the system including a service server and a user terminal,

Generating a player for matching the moving picture and the metadata with the service server and displaying the metadata matched with the moving picture on the metadata layer; and displaying the moving picture and the player on a personal web site And displaying the source through the source layer of the player; generating an advertisement page such that the service server includes the player in a web page; Accessing a provided advertisement page, playing a moving picture through the player displayed on the advertisement page, clicking metadata included in the displayed moving picture or clicking a purchase button included in one side of the advertisement page, Billing that allows you to make a payment And displaying the video and the player on a personal web site using the source displayed on the source layer or performing payment through the payment page, A method of providing a shopping service is provided.

According to the present invention, it is possible to maximize the advertisement effect because the core information about the product room use case and the function is produced as a moving image.

In addition, according to the present invention, since meta data is provided to one side of a player in which a moving image is reproduced, real-time information on a product can be provided.

In addition, according to the present invention, not only the metadata related to the goods is included in the moving picture but also the additional metadata is generated and only the moving picture is matched with the moving picture, Layer, it is possible to update the metadata related to the product separately from the video, and even if the video is displayed on the personal web site, since the metadata is exposed on the player side, the latest metadata can be collectively provided .

In addition, according to the present invention, since the purchase button included in the metadata is exposed in the player itself, and purchase can be made through the purchase button immediately while watching the movie, the player can play a role as a platform in which a commerce function is embedded can do.

In addition, according to the present invention, it is possible to maximize the advertisement effect according to the diffusion of the player and the moving image by generating and providing the source so that the player and the moving image included in the advertisement page can be displayed on the personal web site.

In addition, according to the present invention, when a specific user terminal is logged in to an advertisement page, the login ID is encrypted and included in the source, and when a third party purchases the product through the player displayed on the personal web site, By paying the player and the specific user who posted the video, it is possible to activate viral marketing.

1 is a configuration diagram showing a schematic configuration of a system according to an embodiment of the present invention.
2 is a configuration diagram illustrating a configuration of a service server according to an embodiment of the present invention.
3A is an exemplary view showing a control bar according to an embodiment of the present invention.
FIG. 3B is a diagram illustrating an example in which summary information is displayed when a mouse is over a mark on a control bar according to an embodiment of the present invention.
3C is an exemplary diagram illustrating an advertisement page according to an embodiment of the present invention.
4 is an exemplary view showing a player according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing a shopping service of a service server according to an embodiment of the present invention.
FIG. 6 is a flowchart illustrating a method of providing compensation to a user who places a player and a moving picture on a personal web site according to an exemplary embodiment of the present invention.

Hereinafter, a service server and method for providing a shopping service using a moving picture player according to the present invention will be described in detail with reference to the accompanying drawings. The present invention is not limited to the above-described embodiments, and various changes and modifications may be made without departing from the scope of the present invention. In addition, the matters described in the attached drawings may be different from those actually implemented by the schematic drawings to easily describe the embodiments of the present invention.

In the meantime, each constituent unit described below is only an example for implementing the present invention. Thus, in other implementations of the present invention, other components may be used without departing from the spirit and scope of the present invention. In addition, each component may be implemented solely by hardware or software configuration, but may be implemented by a combination of various hardware and software configurations performing the same function.

Also, the expression " comprising " is intended to merely denote that such elements are present as an expression of " open ", and should not be understood to exclude additional elements.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected / connected to the other element, but it should be understood that other intermediate elements may exist do.

Hereinafter, a system according to an embodiment of the present invention will be described with reference to FIG.

Referring to FIG. 1, a system according to an embodiment of the present invention may include a user terminal 100, a service server 200, and a communication network 300.

The user terminal 100 can be applied to any user apparatus equipped with a communication function and a local communication function. For example, a personal computer (PC), a notebook computer, a wireless communication terminal, a smart phone, a portable media player (PMP), a personal digital assistant (PDA), a tablet PC, a set- TV and so on.

The user terminal 100 can access the advertisement page and the payment page provided from the service server 200 through the communication network 300 and purchase the goods. In addition, the user terminal 100 can display a player and a moving picture provided by the service server 200 on a personal web site such as a personal blog provided by a web server (not shown).

That is, the user terminal 100 accesses the advertisement page provided by the service server 200, plays the movie through the player displayed on the advertisement page, and displays the metadata or the metadata The purchasing button included in one side is clicked to receive the payment page, and the video and the player can be displayed on the personal web site using the source displayed on the source layer. The service server 200 may store metadata related to a moving image and a product for a product to be sold and may generate a player capable of displaying the moving image and the metadata, Can be generated and provided.

It is also possible to create a payment page that can perform payment for a product.

That is, the service server 200 generates a player that matches and stores the moving image and the metadata, plays the moving image, and displays the metadata matched with the moving image on the metadata layer. And a billing page capable of performing settlement when the purchase button included in one side of the advertisement page is clicked, a source for providing a video and a player to be displayed on a personal website, And when the source button included in the player is clicked by the user terminal 100, the source can be displayed through the source layer of the player.

The service server 200 may be implemented as a web server or a WAB server. In hardware, it can be implemented in the same configuration as a normal Web server or WAP server. In software, any language such as C, C ++, Java, Visual Basic, or Visual C And may include a program module implemented through various functions.

The service server 200 will be described in detail with reference to FIG.

The communication network 300 is a network connecting the user terminal 100, the service server 200 and a web server (not shown), and refers to any communication network capable of wired / wireless communication. A closed network such as a LAN (Local Area Network), a WAN (Wide Area Network), or the like, and preferably an open type such as the Internet. The Internet can be divided into several services, such as HyperText Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP) Simple Network Management Protocol (NFS), Network File Service (NFS), and Network Information Service (NIS).

Hereinafter, a service server 200 according to an embodiment of the present invention will be described with reference to FIG.

2, a service server 200 according to an exemplary embodiment of the present invention includes a communication unit 210, a database 220, a player generating unit 230, an advertisement page generating unit 240, a source generating unit 250 A settlement page providing unit 260, a compensating unit 270, and a control unit 280. [

The communication unit 210 communicates with the user terminal 100 or a web server (not shown) through a communication network 300 so that data can be transmitted and received. The communication unit 210 includes a wireless communication module such as mobile communication and satellite communication, A wired communication module of Wi-Fi, a short-range wireless communication module such as Wi-Fi, and the like.

The database 220 may store metadata of a moving image and a product including a core content of actual use cases and functions of the goods. Preferably, the metadata is matched with a moving picture on the basis of a product, and the metadata on the product includes a moving picture name, a moving picture number, a product name, a product related information, or a purchase button including a link . ≪ / RTI >

Product related information may include time remaining until the closing date, free shipping, fast delivery, player and video sharing, sympathy, etc.

In addition, the database 220 may store bookmark information and store the bookmark information. The bookmark information refers to the summary information of the specific playback time of the video. That is, the bookmark information can be set by the administrator, and can be generated in such a manner that the moving image and the specific playback time are selected by the administrator and the summary information is input. The bookmark information may be stored in a matching or synchronized manner with the moving picture. When the moving picture is played back in the player, the bookmark information is displayed in the form of a mark on the moving picture progress bar included in the player's control bar .

In addition, the database 220 may be updated periodically or by a manager with video or metadata via a separate user interface or an update device (not shown).

At this time, the metadata may be separately updated from the moving image, and the moving image that is matched with the updated metadata may be re-matched and stored in the database 220. That is, the moving image and the metadata stored in the database 220 are synchronized in real time. When the metadata is updated, the updated metadata and the moving image are newly synchronized and stored in the database 220.

That is, according to the present invention, metadata is not included in a moving picture, but metadata is separately generated, but is matched with a moving picture and stored, and only such metadata can be separately updated. As a result, It is possible to provide the updated metadata through the metadata layer of the player so that the real time information is reflected.

The player generating unit 230 may play back the moving image stored in the database 220 and generate a player for displaying metadata matched with the moving image through the metadata layer.

That is, the metadata includes a purchase button including a video name, a video view number, a product name, a product related information, or a link for moving to a goods payment page, and the player can display a metadata Provides a data layer.

In addition, the player generating unit 230 may generate a player such that it further includes a control bar for controlling movie playback. 3A, the control bar may include a video playing button, a video stop button, a video playing progress bar, a current playing time, a video playing time or a volume adjusting button.

In addition, the player generating unit 230 may generate the player so that the source button and the source layer in which the source is displayed are further included. The source button can be included on one side of the control bar.

In addition, the player generating unit 230 may generate a player to further include a share button. The sharing button is linked with a server providing a Social Network Service (SNS) page such as a twitter, a facebook, a cyworld, And a link to place the video on the SNS page.

That is, when the user clicks the share button through the user terminal, the user accesses the SNS page through the SNS page link included in the corresponding sharing button. When the user inputs his account and password, the player creation unit 230 creates The player and the video being played can be displayed on his SNS page.

Accordingly, when a third party selects an SNS page link displayed on the SNS page through his or her own user terminal, the advertisement page including the player can be provided.

As an example, the SNS page link displayed on the SNS page may display a thumbnail or summary information of the advertisement, and when a third party selects the SNS page link displayed on the SNS page, the advertisement page Can be moved.

Since the video is matched and synchronized with the metadata and bookmark information, not only the video being played in the player of the advertisement page but also metadata and bookmark information matched with the video can be displayed and applied through the player displayed on the SNS page .

The advertisement page generating unit 240 may generate the advertisement page so that the player generated by the player generating unit 230 is included in the web page.

Also, as shown in FIG. 3C, the advertisement page generating unit 240 may generate an advertisement page such that a thumbnail area is included in the upper part of the player and a list area is included in the lower part of the player.

The thumbnail region and the list region can be displayed in a thumbnail manner in the moving image stored in the database 220. In the present invention, a specific scene of a moving picture (hereinafter, referred to as a " moving image thumbnail ") is reduced to a small size and displayed on the screen in order to review the layout of the entire page. do.

The video thumbnail may be a scene at the beginning of a moving picture, a scene at which a product is exposed, a scene at a specific playback time included in the bookmark information, a scene at a specific playback time most selected by the user terminal, or a scene selected by the administrator.

In addition, if a specific video thumbnail is selected in the thumbnail area or the list area, the selected video can be played through the player.

The advertisement page generating unit 240 displays moving images stored in the database 220 in a line in a predetermined order in a thumbnail manner and displays the moving images in a thumbnail area by a predetermined number of times, A thumbnail area can be created so that the thumbnail area can be moved.

The predetermined order may be at least one of recommendation order, latest order, sales order, or order of inquiry.

The advertisement page generation unit 240 displays all the videos included in the database 220 in a thumbnail manner and if the display order such as the recommendation order, the latest order, the sales order, and the order of inquiry is selected by the user terminal, The list area can be created such that the moving image thumbnail is displayed based on the display order selected by the user terminal according to the control.

When the user terminal 100 requests the user terminal 100 to reproduce a moving image in the advertisement page, the controller 280 reproduces the moving image through the player, and the metadata matched with the moving image is stored in the metadata of the player You can control it to appear on the layer.

If the meta data is separately updated from the moving image and the updated metadata and the moving image are matched and stored, if the user terminal 100 requests the playback of the moving image in the advertisement page , The moving picture is reproduced through the player placed on the advertisement page, and the updated metadata is displayed on the metadata layer of the player.

The control unit 280 may control to repeatedly display the metadata on the metadata layer while the moving image is played back if the metadata matching the moving image is at least two or more.

The method of repeatedly displaying the metadata may be any method that can repeatedly pass multiple scenes, such as fade-in and fade-out, pop-up, and slide Lt; / RTI >

As an example, it can be assumed that the first metadata and the second metadata are matched with one moving image. At this time, the first metadata is controlled to be displayed first in the metadata layer, and when a predetermined time elapses, the first metadata is fade-out and removed from the metadata layer, and at the same time, Layer. When the preset time elapses, the second metadata is faded out and removed from the metadata layer, and at the same time, the first metadata is controlled to be displayed again.

In addition, when the size of the player is changed, the controller 280 controls the size of the metadata layer and the font of the metadata displayed on the metadata layer to change according to the size change rate of the player.

At this time, if the size of the player is reduced to less than a specific size (for example, less than 480 px in the horizontal direction), the control unit 280 determines that the font of the metadata displayed on the metadata layer is not further reduced, Can be controlled in such a way that it does not occur. It should be noted, however, that the present invention is not limited to the fact that product related information is not displayed.

In addition, when the size of the player is enlarged to a specific size or larger (for example, 640 px width or more), the control unit 280 controls the size of the metadata layer and the method in which the font of the metadata displayed on the metadata layer is not enlarged any more .

In addition, the control unit 280 may control the control bar to appear in a slide form when the control bar is not displayed at the time of moving picture playback but the mouse of the user terminal overheads the player.

In addition, the control unit 280 may control the bookmark information stored in the database 220 to be displayed on the moving picture progress bar included in the control bar. That is, when a specific moving image is reproduced, the control unit 280 extracts the bookmark information matched with the specific moving image, refers to the specific playback time included in the bookmark information, and displays a mark format As shown in FIG.

In addition, the controller 280 may control the display of the summary information included in the bookmark information when the mouse of the user terminal is over the mark.

In one embodiment, when the moving picture A and the bookmark information (specific playback time 15 seconds - point of topic, specific playback time 30 seconds - check with eyes) are matched and stored and the moving picture A is reproduced through the player, The mark is displayed on the bar corresponding to 15 seconds and 30 seconds. When the mouse of the user terminal is over the mark in 15 seconds, the "topic point" is displayed. When the mouse over the mark in 30 seconds is displayed, Please "can be displayed.

With this configuration, the user can easily grasp the key-point included in the moving picture, and can easily grasp the point corresponding to the key point, thereby increasing the advertising effect and increasing the user's desire for purchase , The user-friendliness is enhanced.

Also, the control unit 280 may control the sharing button generated by the player generating unit 230 to be continuously displayed at a specific position in the player, or may be included in the control bar.

In addition, when the display order is selected in the list area of the advertisement page by the user terminal, the controller 280 can control the video thumbnail of the list area to be displayed according to the selected display order. In addition, when the display order is selected in the list area of the advertisement page by the user terminal, the control unit 280 may control to display a moving image thumbnail of the thumbnail area according to the selected display order.

The source generating unit 250 may generate a source enabling the moving picture and the player to be displayed on the personal web site. That is, when a video and a player included in an advertisement page are to be displayed on a personal web site, a source may be generated so as to include link information linking the video and the player, and size information of the player.

Such a source may include the html address of the service server 200 storing the video and the player. Therefore, when a specific user places a video and a player on a personal web site using the source generated by the source generating unit 250 using the user terminal 100, the commodity data matched with the video is transmitted to the service server 200 And the function of the player itself can be implemented in a personal web site in the same manner as that implemented in the advertisement page of the service server 200. [

The player generating unit 230 may generate a player to further include a source button and a source layer on which the source is displayed and the control unit 280 may generate the player when the source button is clicked by the user terminal 100 250 may be displayed on one side of the player.

For example, when the user clicks the share button through the user terminal, the control unit 280 controls the player generated by the player generating unit 230 to include the source generated by the source generating unit 250, A source is transmitted to a server side providing a social network service (SNS) such as a twitter, a facebook, a cyworld, etc., and the source is a page matching the SNS account of itself or another person . ≪ / RTI >

That is, when the user clicks the share button through the user terminal, the user accesses the SNS page through the SNS page link included in the corresponding sharing button. When the user inputs his account and password, the player creation unit 230 creates And the source generated by the source generating unit 250 may be set to be displayed in the SNS page of the user.

Also, if the user terminal connected to the advertisement page is logged in, the source generating unit 250 may encrypt the login ID and generate a source including the encrypted ID.

When the user displayed on the advertisement page or the purchase button displayed on one side of the advertisement page is clicked by the user terminal 100, the payment page provider 260 selects payment Page to the user terminal 100.

In addition, when the player displayed on the personal web site or the purchase button displayed on one side of the advertisement page is clicked by the user terminal 100 of the third party, the payment page provider 260 selects the user terminal 100 ). When the encrypted ID is included in the source displayed on the personal web site, the encrypted ID can be received from the personal web site.

At this time, the payment page providing unit 260 clicks on the player displayed on the personal web site or the purchase button displayed on one side of the advertisement page by the user terminal 100 of the third party, Generates the primary reward information when the settlement page is provided by the user terminal 100 of the third party, generates secondary reward information when the settlement of the goods is completed by the user terminal 100 of the third party, Or the secondary compensation information to the compensating unit 270 together.

The compensating unit 270 receives and decrypts the encrypted ID from the payment page providing unit 260, and can pay the reward with the decrypted ID. At this time, the compensation unit 270 may pay compensation according to the primary compensation information or the secondary compensation information received from the payment page providing unit 260. [

The primary compensation information is information about the compensation paid when the purchase button is simply clicked by the third party user terminal 100 and the payment page is provided.

The secondary reward information is information about a reward that is paid when a purchase button is clicked by a third party user terminal 100 and a payment page is provided, as well as when payment is actually made for a product.

In one embodiment, if the primary reward information is a discount coupon of 5%, the secondary reward information may be a 20% discount coupon. However, it is not limited to this.

In one embodiment, when both the primary compensation information and the secondary compensation information are received, the compensation unit 270 may provide all of the compensation corresponding to each compensation information with the decrypted ID. In another embodiment, when both the primary compensation information and the secondary compensation information are received, the compensation unit 270 may pay only the compensation corresponding to the secondary compensation information with the decrypted ID. However, this is merely an example and is not limited thereto.

Here, the compensation may include coupons, points, mileage, and the like.

In addition, the control unit 280 may request the reproduction of the moving picture on the advertisement page by the user terminal 100 or may display the moving picture on the personal website on which the moving picture and the player are displayed through the source generated by the source generating unit 250 When the reproduction is requested, the moving picture is reproduced through the advertisement page or the player displayed on the personal website, and the updated metadata can be displayed on the metadata layer of the player.

Hereinafter, an advertisement page according to an embodiment of the present invention will be described with reference to FIG.

As shown in FIG. 3C, the advertisement page generating unit 240 may generate an advertisement page to include a player.

3C, the control unit 280 reproduces the moving picture through the player when the user terminal requests the reproduction of the moving picture in the advertisement page, and the metadata matched with the moving picture is played by the player It can be controlled to be displayed on the metadata layer.

Here, the purchase button included in one side of the metadata or the advertisement page may be displayed as a default default, and may be implemented in such a way that the mouse cursor becomes clear when the mouse cursor is over.

In addition, the control unit 280 may include a source button in the control bar for displaying a source layer including the source generated by the source generating unit 250 on one side of the player.

The control bar shown in FIG. 3C is not displayed on the screen when a moving image is reproduced. When the mouse is close to the lower end of the player, or when the mouse is over or clicked on a specific part (for example, or in a slide manner. It should be noted, however, that this method is merely an embodiment, and that it can be implemented in various ways, and is not limited to the above-described embodiments.

Also, as shown in FIG. 3C, the advertisement page generating unit 240 may generate an advertisement page such that a thumbnail area is included in the upper part of the player and a list area is included in the lower part of the player.

The thumbnail area is displayed in a thumbnail manner in a manner that the videos stored in the database 220 are displayed in a line in a predetermined order, and displayed in a thumbnail area by a predetermined number, and the video thumbnails can be moved left and right according to the operation of the user terminal .

The predetermined order may be at least one of recommendation order, latest order, sales order, or order of inquiry.

When the order of recommendation, latest order, sales order, order of inquiry, etc. is selected by the user terminal, the list area is displayed in a thumbnail manner in the entire database 220. In response to the control of the control unit 280, A moving picture thumbnail may be displayed based on the display order selected by the user.

In addition, if the display order is selected in the list area of the advertisement page by the user terminal, the thumbnail area may be displayed in the thumbnail area according to the selected display order.

Hereinafter, a player according to an embodiment of the present invention will be described with reference to FIG.

4, the player generating unit 230 may generate a player to include a source button and a source layer in which the source is displayed. When the source button is clicked by the user terminal, It is possible to control the source layer including the source generated in the unit 250 to be displayed on one side of the player.

Here, if the user terminal connected to the advertisement page is not in the logged-in state, the source generating unit 250 generates the link information for linking the video and the player or the link information The source can be created to include size information.

However, if the user terminal connected to the advertisement page is in the logged-in state, the source ID may be encrypted in the source, such as the source displayed in " after login "

Hereinafter, a method of providing a shopping service of a service server according to an embodiment of the present invention will be described with reference to FIG.

Referring to FIG. 5, a method of providing a shopping service of a service server according to an exemplary embodiment of the present invention includes playing a moving image stored in a database, and displaying, through the metadata layer, (S110), a service server generates an advertisement page such that the generated player is included in a web page (S120), and when the user terminal requests reproduction of a moving image in the advertisement page (S130), the service server reproducing the moving picture through the player and displaying the metadata matched with the moving picture on the metadata layer of the player.

The metadata may include at least one of a video name, a video view number, a product name, a product related information, or a purchase button including a link to a product payment page.

The step (S130) may display the updated metadata on the metadata layer of the player when the metadata is separately and separately updated from the moving image.

The step (S130) may repeatedly display the metadata on the metadata layer while the moving image is being reproduced when the metadata matching the moving image is at least two or more.

If the size of the player is changed by the user terminal, the size of the metadata layer and the font of the metadata displayed in the metadata layer may change according to the size change rate of the player (S130) . The step (S110) may generate the player to further include a control bar for controlling the playback of the moving image.

The step (S130) may display the bookmark information matching the reproduced moving picture in a mark form on the moving picture progress bar included in the control bar of the player when the moving picture is reproduced in the player .

The step (S120) may generate the advertisement page such that the thumbnail area and the list area are included in the upper part of the player and the lower part of the player.

In addition, when the service server generates a source capable of displaying the moving picture and the player on the personal web site (S140), and when the source button included in the player is clicked by the user terminal, And displaying the source layer on one side of the player (S150).

In operation S140, if the user terminal connected to the advertisement page is logged in, the service server may encrypt the login ID and generate a source including the encrypted ID.

Also, when a player displayed on a personal web site or a purchase button displayed on one side of the advertisement page is clicked by a user terminal of a third party, the service server displays a payment page capable of performing settlement with the user terminal of the third party (S160), the service server receives and decrypts the encrypted ID, and when the encrypted ID is included in the source displayed on the personal web site, receiving the encrypted ID from the personal website And paying the reward with the decrypted ID (S170).

In addition, in the database, when the metadata is separately and separately updated from the moving image and playback of the moving image is requested through the player displayed on the personal web site, the moving image is played through the player displayed on the personal web site , And displaying the updated metadata on the metadata layer of the player (S180).

Hereinafter, referring to FIG. 6, a method of paying a reward to a user who displays a player and a moving picture on a personal web site according to an exemplary embodiment of the present invention will be described.

In a first step, the user A logs in to the advertisement page provided by the service server using the user terminal.

In step 2, when the user terminal of the user A is logged in, the service server encrypts the ID of the user A, generates a source including the encrypted ID, and when the source button is clicked by the user terminal, Makes the embedded source visible on the player's source layer.

In step 3, user A places the player and video on the personal web site using the source included in the source layer.

In step 4, when the third party accesses the personal website on which the player and the moving picture are displayed using the user terminal and clicks the purchase button displayed on the player or the one side of the advertisement page, the service server performs the payment To the user terminal of the third party, and receives the encrypted ID from the personal web site.

In step 5, when settlement of purchase of a third party is completed on the settlement page, the settlement page providing unit of the service server transmits the encrypted ID received from the personal web site to the compensation unit of the service server.

In step 6, the reward unit of the service server decrypts the received encrypted ID, and pays the reward with the ID of the decrypted user A.

According to another aspect of the present invention, a method for providing a shopping service using a video player by a service server according to an embodiment of the present invention can be recorded by a program and recorded on a recording medium readable by an electronic device.

The method for providing the shopping service using the video server by the service server can be programmed, and the codes and the code segments constituting the program can be easily deduced by programmers in the field. In addition, a program related to a method for a service server to provide a shopping service using a video player may be stored in an information storage medium (Readable Media) readable by the electronic device, and read and executed by the electronic device.

The method for providing a shopping service using a video player according to an embodiment of the present invention includes substantially the same technical features as the service server according to an embodiment of the present invention, can do. Accordingly, the above-described features related to the service server can be applied to the invention of the method for providing the shopping service using the video player by the service server.

The embodiments of the present invention described above are disclosed for the purpose of illustration, and the present invention is not limited thereto. It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention.

100: user terminal 200: service server
300: communication network 210:
220: Database 230: Player Generation Unit
240: Advertisement-page generating unit 250:
260: the settlement page providing unit 270: the compensation unit
280:

Claims (27)

A service server for providing a shopping service using a video player,
A database for storing moving pictures and metadata matched with the moving pictures;
A player generating unit that reproduces a moving image stored in the database and displays metadata matched with the moving image through a metadata layer;
An advertisement page generating unit for generating an advertisement page such that the player generated by the player generating unit is included in the web page;
And
A control unit for controlling the player to play the moving picture through the player when the user terminal requests the playing of the moving picture in the advertisement page and to display the metadata matched with the moving picture on the metadata layer of the player;
/ RTI >
The method according to claim 1,
Wherein the metadata includes at least one of a video name, a video view number, a product name, a product related information, or a purchase button including a link to a product payment page.
The method according to claim 1,
Wherein the updated metadata and the moving image are matched and stored when the metadata is separately and separately updated from the moving image,
Wherein the controller controls the moving picture to be played through the player displayed on the advertisement page and displays the updated metadata on the metadata layer of the player when the user terminal requests the playback of the moving picture on the advertisement page, And the service server.
The method according to claim 1,
Wherein the control unit repeatedly controls each metadata to be displayed on the metadata layer while the moving image is played back if the metadata matched with the moving image are at least two or more.
The method according to claim 1,
Wherein the control unit controls the size of the metadata layer and the font of the metadata displayed on the metadata layer to change according to the size change rate of the player when the size of the player is changed.
The method according to claim 1,
Wherein the bookmark information matching the moving picture is further stored in the database,
Wherein the player generating unit generates a player so that the control bar further includes a control bar for controlling the reproduction of the moving image,
Wherein the controller controls the bookmark information to be displayed on the moving picture progress bar included in the control bar generated by the player creating unit.
The method according to claim 1,
And a source generating unit that generates a source that allows the moving picture and the player to be displayed on a personal web site.
8. The method of claim 7,
Wherein the player creation unit creates a player such that a source button and a source layer on which the source is displayed are further included,
Wherein when the source button is clicked by the user terminal, the control unit controls the source layer including the source generated by the source generating unit to be displayed on one side of the player.
8. The method of claim 7,
Wherein the source generating unit encrypts the login ID when the user terminal connected to the advertisement page is logged in, and generates the source including the encrypted ID.
10. The method of claim 9,
When a purchase button displayed on a player displayed on a personal web site is clicked by a user terminal of a third party, a payment page capable of performing payment to the user terminal of the third party is provided, A payment page providing unit for receiving the encrypted ID from the personal web site when the encrypted ID is included; And
And a compensation unit receiving and decrypting the encrypted ID from the payment page providing unit and paying the reward with the decrypted ID.
8. The method of claim 7,
Wherein the updated metadata and the moving image are matched and stored when the metadata is separately and separately updated from the moving image,
Wherein the controller reproduces the moving picture through the player displayed on the personal web site when the moving picture and the player are requested to play the moving picture on the personal website on which the player is displayed through the generated source, And controls the metadata to be displayed on the metadata layer of the player.
The method according to claim 1,
The player generating unit generates a player to further include a sharing button, and the sharing button includes a link that enables the player and the moving image generated in the player creating unit to be displayed on the SNS page. , The service server accesses the SNS page through the link and the moving picture being played back with the player is displayed on the SNS page. A system for providing a shopping service using a video player,
Generating a player that matches the moving image and the metadata and stores the reproduced moving image and the metadata that is matched with the moving image on the metadata layer, generates an advertisement page such that the player is included in the web page, Metadata, or a purchase button included in one side of the advertisement page is clicked, a billing page for performing payment can be provided, and a source for allowing a video and a player to be displayed on a personal web site is generated, A service server for displaying the source via the Internet; And
The user accesses an advertisement page provided by the service server, plays a movie through the player displayed on the advertisement page, and displays meta data displayed together with the movie or a purchase button included in one side of the advertisement page, A user terminal receiving a page and displaying the video and the player on a personal web site using a source displayed on the source layer;
To provide a shopping service using a video player.
A method for a service server to provide a shopping service using a video player,
(a) reproducing a moving picture stored in a database, and generating a player to display metadata matched with the moving picture through a metadata layer;
(b) creating an advertisement page such that the generated player is included in a web page;
And
(c) playing a moving picture through the player when the user terminal requests the playing of the moving picture in the advertisement page, and displaying the matched metadata in the metadata layer of the player;
The method comprising the steps of:
15. The method of claim 14,
Wherein the metadata includes at least one of a video name, a video view number, a product name, a product related information, or a purchase button including a link to move to a product payment page.
15. The method of claim 14,
Wherein the step (c) displays the updated metadata in the metadata layer of the player when the metadata is separately and separately updated from the moving image.
15. The method of claim 14,
Wherein the step (c) repeatedly displays each of the metadata in the metadata layer while the moving image is played back if the metadata matching at least two of the moving images are displayed in the metadata layer. .
15. The method of claim 14,
Wherein, when the size of the player is changed by the user terminal, the size of the metadata layer and the font of the metadata displayed on the metadata layer change according to the size change rate of the player. Of providing shopping service.
15. The method of claim 14,
In the step (a), a player is created to further include a control bar for controlling movie reproduction,
The step (c) includes displaying the bookmark information matched to the reproduced moving picture in a mark form on a moving picture progress bar included in a control bar of the player when the moving picture is reproduced by the player To the service server.
15. The method of claim 14,
(d) generating a source capable of displaying the video and the player on the personal web site;
The method comprising the steps of:
21. The method of claim 20,
In the step (d), a player is created such that a source button and a source layer in which a source is displayed are further included,
(e) when a source button included in the player is clicked by the user terminal, displaying the source layer including the generated source on one side of the player;
The method comprising the steps of:
21. The method of claim 20,
Wherein the step (d) comprises: encrypting the login ID when the user terminal connected to the advertisement page is logged in, and generating a source to include the encrypted ID .
23. The method of claim 22,
(f) If a purchase button displayed on a player displayed on a personal website is clicked by a user terminal of a third party, a payment page capable of performing payment to the third party's user terminal is provided and displayed on a personal website Receiving the encrypted ID from a personal website when the encrypted ID is included in the encrypted ID; And
(g) receiving and decrypting the encrypted ID, and paying the reward with the decrypted ID.
21. The method of claim 20,
(h) If the metadata is separately and separately updated from the moving picture, the updated metadata and the moving picture are matched and stored, and the moving picture and the player are displayed on the personal website through which the moving picture and the player are displayed, Playing the moving picture through a player displayed on the personal website and displaying the updated metadata on the metadata layer of the player when playback is requested;
The method of claim 1, further comprising:
15. The method of claim 14,
In the step (a), a player is created so as to further include a share button, and the sharing button includes a link capable of displaying the player and the moving image generated in the player creating unit in the SNS page, Wherein when the share button is clicked, the service server accesses the SNS page through the link, and the moving picture being played back with the player is displayed on the SNS page.
A computer-readable recording medium having recorded thereon a program for performing the method according to any one of claims 14 to 25.
1. A method for providing a shopping service using a video player, the system including a service server and a user terminal,
Generating a player for matching the moving image and metadata with the service server and displaying the metadata matched with the moving image on the metadata layer;
Generating a source for allowing the service server to display the moving picture and the player on a personal web site, and displaying the source through a source layer of the player;
Generating an advertisement page such that the service server includes the player on a web page;
The user terminal accesses an advertisement page provided by the service server, plays a movie through the player displayed on the advertisement page, and displays meta data displayed together with the movie or a purchase button included in one side of the advertisement page Clicking;
Providing a settlement page to the user terminal from which the service server can perform settlement; And
Displaying the video and the player on a personal web site using the source displayed on the source layer of the user terminal or performing settlement through the payment page;
The method comprising the steps of:

Images