KR20150044472A - Advertisement providing system - Google Patents

Abstract

According to an embodiment of the present invention, an advertisement providing system providing advertisements for a smart TV includes: an advertisement subject DB storing information regarding an advertisement subject; and an advertisement DB storing advertisement information. The advertisement providing system also includes: a reception unit which receives information regarding the advertisement subject from the smart TV; an advertisement searching unit which specifies the advertisement subject by using the transmitted information regarding the advertisement subject to extract the advertisement for the specified advertisement subject; and a transmission unit which transmits the extracted advertisement to the smart TV.

Description

[0001] ADVERTISEMENT PROVIDING SYSTEM [

The present invention relates to an advertisement providing system, and more particularly, to an advertisement providing system having an advertisement targeted search module.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.

An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.

In this way, when a user wishes to display goods displayed on the screen, food, etc. in view of broadcasting or viewing various contents, there is an inconvenience to search for and search for goods using the Internet or the like after the broadcasting or broadcasting ends.

Especially when information about the objects displayed on the screen during live broadcasting is desired, a lot of effort is needed.

[Related Technical Literature]

1. A smart pad having an advertisement system and an advertising system and method thereof (Patent Application No. 10-2011-0032083)

2. Smart advertising information offer system (patent application No. 10-2011-0000401)

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and an object of the present invention is to provide a smart TV that can display advertisements on a screen while watching a broadcast using a smart device, Providing system.

An advertisement providing system according to one aspect of the present invention is an advertisement providing system for providing an advertisement to a smart TV including an advertisement target DB storing information about an advertisement target and an advertisement DB storing advertisement information, An advertisement searching unit for identifying an advertisement object using the information on the transmitted advertisement object and extracting an advertisement for the specified advertisement object, and a search unit for transmitting the extracted advertisement to the smart TV And a transmission unit.

The advertisement search unit may include an advertisement search module for searching for a product matching the advertisement target and an advertisement extraction module for extracting an advertisement for the advertisement target.

In addition, the receiver may receive an image of an advertisement object from the smart TV.

The advertisement search module may include a shape recognition unit for identifying a shape of an advertisement object included in the image.

In addition, the receiver may receive the meta tag combined with the advertisement object from the smart TV.

The advertisement search module may include a tag recognition unit for identifying the meta tag.

In addition, the advertisement extraction module can search for and extract an advertisement linked to the meta tag.

The advertisement providing system may further include a smart TV having an advertisement object information extracting module, and the advertisement object information extracting module may include an area selecting unit that forms an object area by specifying a region around the selected point.

In addition, the area selection unit may form a border extending along the circumference of areas having the same hue or pattern as the selected point, and may form an object area inside the border.

In addition, the advertisement object information extraction module may include a selected image storage unit for storing the object region as an image to generate a selected image.

In addition, the advertisement object information extraction module may include a tag extraction unit that extracts a tag coupled to the selected region.

As described above, according to the present invention, an advertisement object can be identified using information on an advertisement destination transmitted from a smart TV, and an advertisement can be provided to a smart TV in real time by searching for and providing an advertisement for an advertisement target.

1 is a diagram illustrating an advertisement providing system according to an embodiment of the present invention.
2 is a configuration diagram of an advertisement providing system according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
4 is a diagram illustrating a smart display according to an embodiment of the present invention.

The present invention can be variously modified and may have various embodiments, and specific embodiments will be described in detail with reference to the drawings. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

FIG. 1 is a diagram illustrating an advertisement providing system according to an embodiment of the present invention, and FIG. 2 is a configuration diagram of an advertisement providing system according to an embodiment of the present invention.

1 and 2, an advertisement providing system 100 includes a smart TV 102 connected to a server 101 and a server 101, and a set-top box 103 connected to a smart TV 102. [

The smart TV 102 is formed as a separate type of a set-top box 103 having a separate set-top box (STB) and performs transmission / reception of video data through a broadcasting communication network. Alternatively, the smart TV 102 may be formed as a separate set- 103). ≪ / RTI >

The smart TV 102 includes an advertisement object information extraction module 110, an advertisement object information transmission module 120, and an advertisement reception module 130. The advertisement object information extraction module 110 identifies an advertisement object when a point where the advertisement object exists is selected. The advertisement object information extraction module 110 includes an area selection unit 112 for forming an object area 81 by specifying an area around a selected point when one of the points is clicked on the screen, An image storage unit 113, and a tag extraction unit 115 for extracting a meta tag combined with the selected area.

4, when the user clicks the cursor 82 in a state where the cursor 82 is located in the area where the advertisement object exists, the area selection unit 112 specifies an area in which the advertisement object exists, (81).

The area selection unit 112 forms a border extending along the periphery of areas having the same hue or pattern as the selected point, and forms an object area inside the border. The selected image storage unit 113 stores the object area 81 as an image file to generate a selected image when an area is selected. The tag extracting unit 115 recognizes the meta tag combined with the area and extracts the meta tag when the area where the meta tag is combined is selected.

The advertisement target information transmission module 120 transmits the selected image or the meta tag to the server 101. [ The advertisement receiving module 130 receives the advertisement data for the corresponding advertisement object from the server 101. The advertisement data received at the server 101 includes an image of an advertisement target and information about an advertisement target. The advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of a window displayed on the screen, and may be in the form of a table including an image and advertisement object information.

The server 101 includes a receiving unit 10, an input unit 60, an advertisement target DB 50, an advertisement DB 40, an advertisement target searching unit 20, and a transmitting unit 30. The receiving unit 10 receives information on an advertisement object from a smart TV through a wired / wireless communication network. The receiving unit 10 may receive an image of the advertisement object from the smart TV 102 and may receive the meta tag combined with the advertisement object from the smart TV 102. [

The input unit 60 provides a user terminal for inputting various commands for controlling the server.

The advertisement DB 50 stores information on the goods and services to be advertised. The term "advertising object" means various types of objects including goods, services, regions, sightseeing places, etc. in which the advertisement can be provided. The advertisement object DB 50 includes information on an advertisement object transmitted from various businesses that desire an advertisement, and information on an advertisement object includes an image of a product and an image of a business office.

The advertisement DB 40 stores advertisement data including advertisement contents for the announcement target. The advertisement data includes a description and information about the advertisement target, and an image about the advertisement target. The information about the advertisement target includes price, trademark, material, size, and the like.

The advertisement target DB 50 and the advertisement DB 40 are updated in real time. If there is a list of advertisement targets included in a specific content, only the advertisement and advertisement target information included in the list are extracted and used in the advertisement target DB 40 and the advertisement DB 50. For example, if an advertiser pays a fee for an advertisement that appears in a particular drama, a list can be obtained. If you want to limit the number of ads and ads to be searched in a video, you can more quickly search for an ad and combine the meta tags.

The advertisement search unit 20 includes an advertisement search module 21 and an advertisement search module 22. [ The advertisement target search module 21 includes a shape recognition unit 21a, a tag recognition unit 21b, and an advertisement target extraction unit 21c. The shape recognition unit 21a identifies the shape of the advertisement object in the image transmitted from the smart TV. The shape, pattern, color, and the like of the advertisement object are displayed in the image of the advertisement object, and the shape recognition unit 21a recognizes the characteristic of the advertisement object.

The tag recognizing unit 21b recognizes the meta tag transmitted from the smart TV. The meta tag stores information about the target of the advertisement or information about the called advertisement. The advertisement target extraction unit 21c searches for a matching product or the like in the advertisement target DB using information such as the shape of the advertisement target.

The advertisement target extraction unit 21c can search for the matching goods by the image search method. The advertisement target extraction unit 21c can search for an advertisement target using data stored in the meta tag. A code capable of recognizing an advertisement object may be combined with the meta tag, and the advertisement target extraction unit 21c searches for a product corresponding to the code.

The advertisement extraction module 23 extracts an advertisement linked to the recognized advertisement object from the advertisement DB. The product information stored in the advertisement object DB includes information that can be linked to the advertisement, and the advertisement extraction module 23 extracts the advertisement based on the information.

The transmitting unit 38 transmits the extracted advertisement to the smart TV using the wired / wireless communication network. The transmitting unit 38 transmits the advertisement image and the information about the advertisement target to the smart TV, and the transmitting unit 38 can transmit the advertisement data in the form of the advertisement window to the smart TV. Accordingly, the smart TV can display the transmitted advertisement data on the screen as an advertisement window.

3 is a flowchart illustrating an image processing method according to the first embodiment of the present invention.

3, the advertisement providing method according to the present embodiment includes an advertisement target information receiving step S101, an advertisement target searching step S102, an advertisement extracting step S103, and an advertisement transmitting step S104 do.

The advertisement target information receiving step (S101) receives information about the advertisement target from the smart TV. The advertisement target information receiving step (S101) can receive the image of the advertisement target from the smart TV 102 through the wired / wireless communication network. In addition, the advertisement target information receiving step (S101) may receive information about an optical target included in the meta tag or the meta tag coupled to the advertisement target from the smart TV 102. [

In the advertisement target search step (S102), the merchandise matching the advertisement target is searched using the information on the transmitted advertisement target. When the image of the advertisement target is received from the smart TV 102, the target search step S102 may include a shape recognition step of identifying the shape of the target object included in the image. The shape recognition step identifies the shape of the advertisement object in the image transmitted from the smart TV. In the image of the advertisement object, the shape, pattern, color, and the like of the advertisement object are shown. In the shape recognition step, the feature of the advertisement object is recognized.

When the meta tag combined with the advertisement target is received from the smart TV 102, the target search step (S102) may include a tag recognition step of identifying the meta tag. The tag recognition step recognizes the meta tag transmitted from the smart TV. The meta tag stores information about the target of the advertisement or information about the called advertisement.

The advertisement target searching step (S102) includes an advertisement target extraction step of searching for a matching product or the like in the advertisement target DB 50 by using information such as the shape of the advertisement target. The advertisement target extraction step can search for matching goods by the image search method. In the advertisement target extraction step, the advertisement target can be searched using the data stored in the meta tag. In the meta tag, a code capable of recognizing an advertisement target may be combined, and in the advertisement target extraction step, a product matching the code is searched.

The advertisement extraction step (S103) extracts the advertisement for the specified advertisement object from the advertisement DB (40). The product information stored in the advertisement object DB 50 includes information that can be linked to the advertisement, and the advertisement extraction step extracts the advertisement based on the information. The advertisement extracting step (S103) can retrieve and extract the advertisement associated with the meta tag. In the meta tag, a code indicating an advertisement can be stored, and the advertisement is extracted from the advertisement DB by using this code.

The advertisement transmission step (S104) transmits the extracted advertisement to the smart TV using the wired / wireless communication network. In the advertisement transmission step S104, the advertisement image and the information about the advertisement object are transmitted to the smart TV. In the advertisement transmission step S104, advertisement data in the form of advertisement window can be transmitted to the smart TV. Accordingly, the smart TV can display the transmitted advertisement data on the screen as an advertisement window.

The advertisement providing method according to the present embodiment may include an area selection step performed before the advertisement target information receiving step (S101) and a selected image storing step.

In the case where the area selection step and the selected image storage step are performed in the smart TV and the area where the meta tag is not combined is selected in the area selection step and the selected image storage step or the meta tag is not combined in the frame 71 .

The region selection step forms an object region 81 by specifying a region around the selected point when one of the points is clicked on the screen.

When the user clicks the cursor 82 with the remote controller or the like positioned in the region where the advertisement object exists, the region selection step forms the object region 81 by specifying the region where the advertisement object exists. The region selection step forms a border extending along the periphery of areas having the same color or pattern as the selected point and forms an object area inside the border. In the selective image storing step, after the area is selected, the object area 81 is saved as an image file to generate a selected image

The advertisement providing method according to the present embodiment may include a tag extracting step performed before the advertisement target information receiving step (S101). The tag extraction step is performed in the smart TV, and is performed when the region in which the meta tag is combined is selected. In the tag extracting step, when the area combining the meta tag is selected, the meta tag combined with the area is recognized and the meta tag is extracted.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Of course.

100: advertisement providing system 101: server
102: Smart TV 103: Set Top Box
110: information extraction module 112: area selection unit
113: selected image storing unit 115: tag extracting unit
120: advertisement target information transmission module 130: advertisement reception module
10: Receiving unit 20:
21: advertisement target search module 21a: shape recognition unit
21b: tag recognition unit 21c: advertisement target extraction unit
22: Advertisement Extraction Module 30:
40: Advertisement DB 50: Advertising Target DB
60: input unit 82: cursor
81: Object area

Claims (11)

1. An advertisement providing system for providing an advertisement to a smart TV including an advertisement target DB in which information about an advertisement target is stored and an advertisement DB in which advertisement information is stored,
A receiving unit for receiving information on an advertisement object from the smart TV;
An advertisement search unit for specifying an advertisement target using the information about the transmitted advertisement target and extracting an advertisement for the specified advertisement target; And
A transmitting unit for transmitting the extracted advertisement to a smart TV;
And an advertisement providing system.
The method according to claim 1,
Wherein the advertisement searching unit includes an advertisement search module for searching for a product matching the advertisement target and an advertisement extraction module for extracting advertisement for the advertisement target.
3. The method of claim 2,
Wherein the receiving unit receives an image of an advertisement target from the smart TV.
The method of claim 3,
Wherein the advertisement search module includes a shape recognition unit that identifies a shape of an advertisement object included in the image.
3. The method of claim 2,
Wherein the receiving unit receives the meta tag combined with the advertisement target from the smart TV.
6. The method of claim 5,
Wherein the advertisement search module includes a tag recognition unit for identifying the meta tag.
The method according to claim 6,
Wherein the advertisement extraction module searches for and extracts an advertisement associated with the meta tag.
The method according to claim 1,
Wherein the advertisement providing system further includes a smart TV having an advertisement object information extracting module, and the advertisement object information extracting module includes an area selecting unit that forms an object area by specifying an area around the selected point.
9. The method of claim 8,
Wherein the region selection unit forms a border extending along the periphery of regions having the same hue or pattern as the selected point, and forms an object region inside the border.
10. The method of claim 9,
Wherein the advertisement information extracting module includes a selected image storing unit for storing the object region as an image to generate a selected image.
9. The method of claim 8,
Wherein the advertisement object information extraction module includes a tag extraction unit for extracting a tag coupled to the selected region.

Images