KR20150025848A - system and method for providing advertisement safety service in online - Google Patents

Abstract

The present invention provides a safety advertisement service providing system and a method thereof online. The present invention includes: an advertiser terminal which charges advertisement costs for advertisement content; a community management server which transmits advertisement performing completion information to the advertiser terminal by analyzing an advertisement performing degree according to an advertisement success condition by advertisement content; and a service operator terminal which represents the advertisement content to a community where a user operates by selecting one or more advertisement contents based on advertisement posting information.

Description

[0001] SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT SAFETY IN ONLINE [

More particularly, the present invention relates to a system and method for providing a relieving advertisement service on-line, and more particularly, to a service operator terminal that is allocated a channel in a server and operates a community, The present invention relates to a system and a method for providing a relieving advertisement service on an online basis by analyzing the degree of completion of an advertisement according to an advertisement success condition for each advertisement content.

In general, online advertising through various media has become a large advertising medium due to the development of the Internet and the development of portable communication devices. Through advertising utilizing the advantage of the medium of the Internet, a company can meet a large number of consumers at a low cost And it has received a lot of attention because it can directly grasp the response of customers.

These advertisements can be broadly classified into an advertising model combining an interactive media advertisement model and a banner advertisement linking a company and a consumer. Interactive media advertising uses the interactivity of the Internet to analyze the consumer 's tastes to provide advertisements differentially, which can increase the effect of the advertisement compared to existing advertisements targeting an unspecified number of consumers.

In addition, the banner advertisement is a strip-shaped advertisement that is displayed on the corner of the screen. The banner advertisement is displayed in a place where users are conspicuous and the interested user clicks the banner advertisement to access the homepage. .

These online ads are being used in an increasingly diverse way to attract more customers to deliver marketing messages, such as search engine results web pages, web banners, blogs, rich media ads, social network ads, App. The three main income models for these online ads are cost-per-impression (CPM), cost per click (CPC), and cost per action (CPA).

However, since the conventional online advertisement providing technology is based on a method of conducting advertisement at a predetermined time and time according to a sponsor or an advertiser, an advertising agency or a medium, the owner of a consumer or various media Can not be selected.

In addition, in the conventional online advertisement providing technology, a service provider providing an online service such as a specific web site, a blog, or an Internet cafe publishes a plurality of advertisements on its own web site, a blog, an Internet cafe, And the like. At this time, the service provider has a limitation in confirming the contents of the advertisement for a plurality of advertisement contents in advance and adopting only the contents desired by the user, and there is a fear that an inappropriate advertisement is posted to the users using the online service There is a problem.

The present invention can display advertisement contents selected by a service operator terminal that is allocated a channel from a server and selects a desired advertisement content in a community operated by the service operator terminal, The present invention provides a secure online advertising service providing system and method for providing compensation to a server, a service operator, and a general member by analyzing the degree of security.

Among the embodiments, the on-line relieving advertisement service providing system includes an advertiser terminal providing at least one or more advertisement contents and an advertisement success condition according to the advertisement contents, and paying an advertisement cost for the advertisement contents; A plurality of channels are allocated to clients connected through a network to form a community, and then various content services are provided, and the advertisement content and the advertisement posting information about the advertisement success condition are received from the advertiser terminal, A community management server for analyzing the degree of advertisement performance according to the advertisement success condition for each advertisement content and transmitting advertisement completion information to the advertiser terminal; And a community management server for receiving a specific channel, forming and operating a community, selecting at least one advertisement content based on advertisement publication information provided from the community management server, and displaying the selected advertisement content to a community operated by the community And a service operator terminal.

At this time, the advertiser terminal deposits the advertisement cost as a cost for cash or in-kind reward, and the advertisement cost is calculated by using at least one of mileage or points, cyber money, cash back service, gift certificate, Value to the user.

Wherein the advertiser terminal comprises: a communication module for processing communication with the community management server; A contents creation module for creating advertisement contents based on advertisement access information and advertisement execution completion information collected through the community management server; A condition input module for inputting an advertisement success condition for each advertisement content produced by the content production module; And a cost management module for posting advertisement costs to the community management server and for adding a deposit amount at the request of the community management server.

Here, the condition input module may input at least one condition of the advertisement exposure target, the advertisement exposure time, the number of times of the advertisement exposure, the number of clicks, or the number of times of accessing the homepage as the advertisement success condition.

Meanwhile, the community management server includes an authentication module for managing personal information of a client including the advertiser terminal and the service operator terminal, and performing authentication processing for an authentication request of the client; A communication module for communicating with a client including the advertiser terminal and the service operator terminal; And a search service for searching for advertisement publication information on the service operator terminal and receiving a search result from the advertiser terminal and managing a compensation history for the advertisement cost, An advertisement management module; A service providing module for transmitting the selected advertisement contents to be displayed to the community in response to the request of the service operator terminal and recording the advertisement access information through the community; An advertisement performance analysis module for analyzing the degree of advertisement performance according to the advertisement success condition of each advertisement content and transmitting advertisement completion information; And a compensation management module for depositing an advertisement cost of the advertiser terminal and compensating the advertisement cost to the service operator terminal and the community management server according to the advertisement execution completion information.

Wherein the community management server further comprises a bidding module for conducting an auction service for the advertisement content and the advertisement success condition between the advertiser terminal and the service operator terminal, The service operator terminal responds by presenting a new advertisement condition based on the advertisement success condition of the advertisement content, and when the advertiser terminal selects a new advertisement condition The bidder may terminate the bidding by designating a service operator terminal that presents the service provider terminal.

Meanwhile, the service operator terminal retrieves at least one advertisement publication information provided from the community management server, pre-reviews the advertisement content of the advertisement publication information, and grasps the advertisement success condition of the advertisement content, And the advertisement contents to be displayed are selected.

As another embodiment, a method for providing a relieving advertisement service on-line includes the steps of: an advertiser terminal registers at least one advertisement content in a community management server, sets an advertisement success condition according to the advertisement content, Depositing the advertisement compensation on the community management server; The community management server allocates a plurality of channels to form a community, and then provides various contents services according to a request of the community, and registers and registers advertisement distribution information on advertisement contents and advertisement success conditions provided from the advertiser terminal, Providing a search service for the advertisement posting information; A service operator who forms and operates a community by assigning a specific channel to the community management server selects at least one advertisement content based on the advertisement publication information provided by the community management server, Causing the community to be exposed; And the community management server calculates advertisement completion information by analyzing the degree of advertisement performance according to the advertisement success condition for each advertisement content and performs compensation within the deposited advertisement cost based on the advertisement execution completion information And a control unit.

In this case, the step of performing compensation within the deposited advertisement cost based on the advertisement execution completion information may include: a service operator terminal operating the advertisement completion community, a client joining the community, Performing a compensation at a predetermined rate within the advertisement cost deposited at the advertiser terminal and managing the compensation history; And managing the remaining advertising costs excluding the compensated compensation cost in the advertisement cost with the remaining compensation reserve amount and transmitting the additional deposit information to the advertiser terminal when the remaining compensation reserve amount is equal to or less than a predetermined reserve amount .

The system and method for providing reliabil- ity advertisement service on-line according to the present invention can display advertising contents selected by a community operated by a user by selecting advertisement contents from a service operator terminal that receives a channel from a server and operates a community, Direct transactions can be made, advertisements can be selected in accordance with the tendency of the members who have joined the community, and profit can be generated by completing the advertisement execution.

According to another aspect of the present invention, there is provided a system and a method for providing a relieving advertisement service on an online basis, the server analyzing a degree of completion of an advertisement according to an advertisement success condition for each advertisement content, It is possible to maximize the advertisement efficiency while preventing the unnecessary expenditure of the advertisement cost because the advertisement cost is paid when the proposed advertisement success condition is satisfied.

1 is a diagram for explaining the overall configuration of a system for providing a relieving advertisement service on-line according to an embodiment of the present invention.
2 is a block diagram illustrating the configuration of the advertiser terminal of FIG.
3 is a view for explaining the configuration of the community management server of Fig.
4 is a block diagram illustrating the configuration of the service operator terminal of FIG.
5 is a flowchart illustrating a method for providing a relieving advertisement service on-line according to an embodiment of the present invention.

The description of the present invention is merely an example for structural or functional explanation, and the scope of the present invention should not be construed as being limited by the embodiments described in the text. That is, the embodiments are to be construed as being variously embodied and having various forms, so that the scope of the present invention should be understood to include equivalents capable of realizing technical ideas. Also, the purpose or effect of the present invention should not be construed as limiting the scope of the present invention, since it does not mean that a specific embodiment should include all or only such effect.

Meanwhile, the meaning of the terms described in the present invention should be understood as follows.

The terms "first "," second ", and the like are intended to distinguish one element from another, and the scope of the right should not be limited by these terms. For example, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

It is to be understood that when an element is referred to as being "connected" to another element, it may be directly connected to the other element, but there may be other elements in between. On the other hand, when an element is referred to as being "directly connected" to another element, it should be understood that there are no other elements in between. On the other hand, other expressions that describe the relationship between components, such as "between" and "between" or "neighboring to" and "directly adjacent to" should be interpreted as well.

It should be understood that the singular " include "or" have "are to be construed as including a stated feature, number, step, operation, component, It is to be understood that the combination is intended to specify that it does not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used predefined terms should be interpreted to be consistent with the meanings in the context of the related art and can not be interpreted as having ideal or overly formal meaning unless explicitly defined in the present invention.

1 is a diagram for explaining the overall configuration of a system for providing a relieving advertisement service on-line according to an embodiment of the present invention.

Referring to FIG. 1, the on-line relieving advertisement service providing system 10 includes an advertiser terminal 100, a community management server 200, and a service operator terminal 310 according to an embodiment of the present invention.

The advertiser terminal 100 provides at least one or more advertisement contents including at least one of text, voice, still image, moving image, and URL information, presents an advertisement success condition for each advertisement content, Deposit advertising costs for the content.

The advertiser terminal 100 can deposit the advertisement cost as a cost for cash or in-kind reward, and can use the advertisement cost as a cash equivalent or a cash amount using at least one of mileage or points, cyber money, cash back service, gift certificate, To the community management server 200 as a value.

The advertisement success condition may include at least one of an advertisement exposure target, an advertisement exposure time, an advertisement exposure count, a click count, or a homepage access count.

The community management server 200 allocates a plurality of channels to the clients connected through the network to form a community for each channel and receives the advertisement content and the advertisement posting information about the advertisement success condition from the advertiser terminal 100 And transmits the advertisement execution completion information to the advertiser terminal 100 by analyzing the degree of advertisement execution according to the advertisement success condition according to the advertisement contents.

Here, the community may be operated with the concept of a blog, a cafe, a room, or the like using the SNS or using the Internet to allow clients using the content service hosted by the service operator terminal 310 to be gathered on the network, The service operator terminal 310 has the authority to operate and manage the cafeteria or the cafeteria.

The service operator terminal 310 may be one of the clients connected to the community management server 200. The service operator terminal 310 is allocated a specific channel in the community management server 200 to form and operate a community, Selects at least one advertisement content based on the provided advertisement publication information, and displays the selected advertisement content to the community operated by the selected advertisement content.

The service operator terminal 310 may be a fixed communication device such as a personal computer, a set top box, a laptop computer, a smart phone, a PDA (Personal Digital Assistant), a portable multimedia player (PMP) There is no restriction on the kind. In FIG. 1, the service operator terminal 310 is illustrated as one smartphone, but a plurality of service operator terminals 310 may exist.

The advertiser terminal 100 installs and executes an advertiser application, the service operator terminal 310 installs and executes an application for a service operator, and the member terminal 320 installs and executes a general member application. The advertiser terminal 100, the service operator terminal 310 and the member terminal 320 may install an integrated application in which one or more of an advertiser application, an application for a service operator, and a general member application are integrated, When the application is executed, each application is classified and operated.

2 is a block diagram illustrating the configuration of the advertiser terminal of FIG.

2, the advertiser terminal 100 includes a communication module 110, a content creation module 120, a condition input module 130, and a cost management module 140. [

The communication module 110 processes communication with the community management server 200. [

The content creation module 120 creates advertisement contents suitable for the advertisement target based on the advertisement access information and the advertisement execution completion information or provides the information necessary for the advertisement content production.

The condition input module 130 inputs at least one condition among the advertisement exposure target, the advertisement exposure time, the number of times of the advertisement exposure, the number of clicks, or the number of the homepage connection for the advertisement content produced by the content creation module 120 as the advertisement success condition .

The cost management module 140 can deposit the advertisement cost in the community management server 200 in various forms and executes the deposit to deposit the additional cost according to the additional deposit request of the community management server 200.

In addition, the advertiser terminal 100 can perform an information collection function for collecting various information related to the advertisement, a storage function for downloading and storing an advertiser application, an application execution function, and a cost payment function. The advertiser terminal 100 may be implemented as a server.

3 is a view for explaining the configuration of the community management server of Fig.

3, the community management server 200 includes an authentication module 210, a communication module 220, an advertisement management module 230, a service provision module 240, an advertisement performance analysis module 250, (260) and a bid module (270).

The authentication module 210 manages personal information of the client 300 including the advertiser terminal 100 and the service operator terminal 310 and performs an authentication process for an authentication request of the client 300. [ The authentication module 210 stores personal information including an ID and a password for each client in the database 280. When an ID and a password are transmitted from the client 300, the authentication module 210 invokes the ID and the password stored in the database 280, Determines the login success / failure, and then transmits it to the client 300.

When the client 300 is a terminal having a call function such as a smart phone, the authentication module 210 maintains the login until the user completes the call when the call connection is established after the login process, If you do, stop the log-in state.

The communication module 220 performs communication with the client 300 including the advertiser terminal 100 and the service operator terminal 310.

The advertisement management module 230 receives the advertisement content and the advertisement posting information on the advertisement success condition from the advertiser terminal 100 and registers the advertisement content in the database 280 and manages the registration, modification, and deletion of the advertisement content . The advertisement management module 230 provides a search service to retrieve the advertisement posting information from the service operator terminal 310 and manages the compensation history for the advertisement cost deposited in the advertiser terminal 100.

The advertisement management module 230 provides the search service of the advertisement posting information in the form of an advertisement search list such as an advertisement exposure ranking, a user age, a category, an advertisement compensation profit ranking or the like, or the service operator terminal 310 searches .

The advertisement management module 230 excludes compensation for the designated compensation amount in the advertisement cost deposited according to the advertisement execution completion information and manages the remaining advertisement cost as the remaining compensation reserve amount. The advertisement management module 230 calculates the residual compensation amount and the advertisement execution completion information at the request of the advertiser terminal 100 and transmits the calculated remaining amount and the advertisement execution completion information to the advertiser terminal 100 through the communication module 220.

The advertisement management module 230 manages the compensation history by classifying the compensation to be provided to the service operator terminal 310 of the community in which the advertisement has been completed and the member terminal 320 that joined the community.

The service providing module 240 transmits the selected advertisement contents to the corresponding community in response to a request from the service operator terminal 310, and records the advertisement access information through the community.

The service providing module 240 may be provided in the form of a web service accessed through a browser, or may be provided in the form of a content service in which a community dedicated application is installed in a smart phone or a mobile device.

The service providing module 240 can provide a variety of main content services such as a quiz game, a broadcast program, an entertainment game, and a survey to the community according to the selection of the service operator terminal 310, .

The service providing module 240 provides advertisement contents selected by the service operator terminal 310 to the main contents provided to the community. The service providing module 240 transmits the selected advertisement contents to the member terminal 320 of the community according to a predetermined advertisement exposure scheme at the request of the service operator terminal 310.

That is, when the service operator terminal 310 sets an advertisement exposure scheme such as a banner advertisement, a pop-up advertisement, an advertisement exposure scheme, an advertisement exposure time, and the number of times of advertisement exposure, And transmits the advertisement contents to the member terminal 320 of the terminal.

The service providing module 240 continuously records advertisement access information of the member terminal 320 using the main contents. The advertisement access information includes advertisement information, member information for accessing the advertisement, response information of the member, and the like .

Also, the service providing module 240 manages the member information using the main contents and the usage point for each member, and determines the member terminal 320 to be compensated for the advertisement cost according to the method specified by the service operator terminal 310. [

The advertisement performance analysis module 250 analyzes the degree of advertisement performance such as the number of times of advertisement exposure, the number of clicks, and the exposure time of the advertisement content provided by the service providing module 240 and determines whether the advertisement content satisfies the advertisement success condition of the advertisement content.

The advertisement performance analysis module 250 calculates advertisement completion information based on the analysis information of the degree of performance of the advertisement according to the degree of satisfaction of the advertisement success condition in stages or percentage (%), and stores the information in the database 280.

The advertisement performance analysis module 250 transmits advertisement completion information to the advertisement management module 230, the compensation management module 260, and the service providing module 240 periodically or at the request of each module.

The compensation management module 260 allows the advertisement cost to be deposited before the advertisement content of the advertiser terminal 100 is registered in the form of a monetary deposit, a credit deposit or an in-kind deposit. The compensation management module 260 compensates the advertisement cost to the service operator terminal 310 and the community management server 200 according to the advertisement completion information.

The compensation management module 260 compensates the service operator terminal 310 according to the advertisement execution completion information and the service operator terminal 310 transmits compensation information such as mileage or points, cyber money, cash back service, gift certificate, You may be paid a value equivalent to one or more cash.

The compensation management module 260 manages the advertising cost deposit amount of the advertiser terminal 100 and applies a preset discount rate or a compensation rate to the advertiser terminal 100 or the service operator terminal 310 in the compensation execution or compensation deposit process The advertiser terminal 100 may discount the cost of the discount rate or the service operator terminal 310 may add the cost of the compensation rate.

The bidding module 270 specifies a start date and a deadline time for the specific advertisement content and the advertisement success condition according to the request of the advertiser terminal 100 and proceeds the bidding.

The bidding module 270 allows the service operator terminal 310 to provide a new advertisement condition based on the advertisement success condition of the advertisement content presented by the advertiser terminal 100 and allows the advertiser terminal 100 to receive a new advertisement condition Selects the advertisement condition satisfying the user's satisfaction, and the service operator terminal 310, which presents the selected advertisement condition, is won and closed the bidding.

The bidding module 270 changes the advertisement content and the advertisement success condition based on the awarded content and stores it in the database 280. The advertisement execution analysis module 250 and the compensation management module 260 apply the changed advertisement success condition After analyzing whether the advertisement has been completed, the compensation should be done.

The community management server 200 includes an authentication module 210, a communication module 220, an advertisement management module 230, a service provision module 240, an advertisement performance analysis module 250, a compensation management module 260, And the server 270 may be configured as one server, and may be configured as a plurality of servers in clustering form depending on the service size or function.

4 is a block diagram illustrating the configuration of the service operator terminal of FIG.

4, the service operator terminal 310 includes an authentication module 311, an input module 312, an output module 313, and a control module 314.

The authentication module 311 transmits its own ID and password to the community management server 200 and can use various services provided by the community management server 200 when the login is permitted from the community management server 200 .

The input module 312 functions to input various kinds of data such as video, audio, and text so that the various services transmitted from the community management server 200 can be used. The input module 312 includes a logout request function with the community management server 200 and a user interface function for registering personal information.

At this time, in order to acquire the qualification as a service operator through the user interface function of the input module 312, the service operator terminal 310 transmits history information, education, major, residence, Additional personal details can be entered.

The output module 313 displays main contents or advertisement contents transmitted from the community management server 200 on the display or outputs the contents on a display.

Here, the input module 312 and the output module 313 include a communication function.

The control module 314 controls the flow of all data input and output to and from the authentication module 210, the input module 312 and the output module 313, .

The service operator terminal 310 allows the main contents provided by the community management server 200 to be served by the community operated by the user and the member terminal 320 that wants to use the service sends the primary content to the community management server 200 The user terminal 320 subscribes to the community operated by himself / herself through a simple registration procedure upon request for membership.

Also, the service operator terminal 310 searches the advertisement content and the advertisement success condition through the search function of the advertisement posting information provided by the community management server 200, and deliberates the advertisement content to decide whether to adopt the advertisement content .

The service operator terminal 310 serves main contents such as a quiz game, a questionnaire, and an amusement game to the community, so that the advertisement contents are displayed on each member terminal 320 according to the advertisement exposure mode set by the service user terminal 310, It is possible to select inappropriate or inadequate advertisements for members who use the services of the community.

In this way, the community management server 200 enables the direct transfer of advertisement contents between the service operator terminal 310 and the advertiser terminal 100. [

The member terminal 320 is configured similar to the service operator terminal 310 but the service operator terminal 310 performs the management authority for the community operated by the service operator terminal 310 so that the data input or output from the community management server 200 The read / write rights of the member terminal 320 are different.

5 is a flowchart illustrating a method for providing a relieving advertisement service on-line according to an embodiment of the present invention.

Referring to FIG. 5, a method for providing a relieving advertisement service on-line is a method in which an advertiser terminal 100 registers ad content in a community management server 200, presents an advertisement success condition for each advertisement content, Specify the scale. (See S1 and S2)

Then, the advertiser terminal 100 deposits a predetermined amount of advertisement cost in advance based on the number of advertisement contents, the number of advertisement posting dates, advertisement exposure information, and the like set in advance with the community management server 200 (refer to S3)

The community management server 200 provides a search service for the content service and the advertisement posting information and the service operator terminal 310 receives the content to be displayed to the community operated by the search service provided by the community management server 200 Service and advertisement contents (refer to S4 and S5). At this time, the service operator terminal 310 can search and select contents of the advertisement contents, the advertisement success condition and the compensation amount in advance based on the advertisement publication information.

The community management server 200 transmits the contents service and the advertisement contents selected by the service operator terminal 310 to the member terminal 320 of the corresponding community (refer to S6). At this time, the member terminal 320 responds to the advertisement contents The information can be transmitted to the community management server 200 in the form of a liking degree such as 'good' or 'dislike', or a single line evaluation.

The community management server 200 calculates advertisement completion information by analyzing the degree of advertisement execution and calculates the advertisement execution completion information based on the advertisement execution completion information and transmits it to the member terminal 320, And performs the compensation to the community management server 200 (see S7 to S9). [

The community management server 200 manages the compensation balance of the advertisement cost while managing the compensation history, and can transmit the additional deposit information about the insufficient deposit amount to the advertiser terminal 100 (refer to S9).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims It can be understood that

100: Advertiser terminal 200: Community management server
300: client 310: service operator terminal
320: member terminal 210: authentication module
220: communication module 230: advertisement management module
240: service providing module 250: advertisement execution analysis module
260: compensation management module 270: bid module

Claims (9)

An advertiser terminal providing at least one advertisement content and an advertisement success condition for each advertisement content and paying an advertisement fee for the advertisement content;
A plurality of channels are allocated to clients connected through a network to form a community, and then various content services are provided, and the advertisement content and the advertisement posting information about the advertisement success condition are received from the advertiser terminal, A community management server for analyzing the degree of advertisement performance according to the advertisement success condition for each advertisement content and transmitting advertisement completion information to the advertiser terminal; And
The community management server is allocated a specific channel to form and operate a community and selects at least one advertisement content based on the advertisement publication information provided from the community management server so that the selected advertisement content is displayed to the community operated by the community And a service operator terminal for providing the service to the user.
The method according to claim 1,
Wherein the advertiser terminal deposits the advertisement cost in the community management server as a cost for cash or spot compensation,
Wherein the advertising fee is paid at a value corresponding to cash using at least one of mileage or points, cyber money, cash back service, gift certificate, prizes, coupons.
The method according to claim 1,
A communication module for processing communication with the community management server;
A contents creation module for creating advertisement contents based on advertisement access information and advertisement execution completion information collected through the community management server;
A condition input module for inputting an advertisement success condition for each advertisement content produced by the content production module; And
And a cost management module for storing advertisement costs in the community management server and adding a deposit amount at the request of the community management server.
The method of claim 3,
Wherein the condition input module inputs at least one condition of the advertisement exposure target, the advertisement exposure time, the number of times of advertisement exposure, the number of clicks, or the number of times of accessing the homepage as the advertisement success condition.
The method according to claim 1,
The community management server comprises:
An authentication module for managing personal information of a client including the advertiser terminal and the service operator terminal and performing an authentication process for an authentication request of the client;
A communication module for communicating with a client including the advertiser terminal and the service operator terminal;
And a search service for searching for advertisement publication information on the service operator terminal and receiving a search result from the advertiser terminal and managing a compensation history for the advertisement cost, An advertisement management module;
A service providing module for transmitting the content service and the selected advertisement contents to be displayed to the community in response to the request of the service operator terminal and recording advertisement access information through the community;
An advertisement performance analysis module for analyzing the degree of advertisement performance according to the advertisement success condition of each advertisement content and transmitting advertisement completion information; And
And a compensation management module that deposits the advertisement cost of the advertiser terminal and compensates the advertisement cost to the service operator terminal and the community management server according to the advertisement execution completion information. .
6. The system according to claim 5,
Further comprising a bidding module for conducting an auction service for advertisement contents and an advertisement success condition between the advertiser terminal and the service operator terminal,
The bidding module bids the specific advertisement content and the advertisement success condition for a specific period according to the request of the advertiser terminal and the service operator terminal presents a new advertisement condition based on the advertisement success condition of the advertisement content, Wherein the advertiser terminal designates a service operator terminal that presents a specific new advertisement condition among the new advertisement conditions, and ends the bidding.
The method according to claim 1,
The service operator terminal retrieves at least one advertisement publication information provided by the community management server, deliberates the advertisement content of the advertisement publication information, and grasps the advertisement success condition of the advertisement content to display it to the community And selecting the advertisement contents based on the advertisement contents.
Registering at least one advertisement content in the community management server, setting the advertisement success condition according to the advertisement content and the degree of advertisement compensation according to the completion of the advertisement execution, and then depositing the advertisement compensation in the community management server;
The community management server allocates a plurality of channels to form a community, and then provides various contents services according to a request of the community, and registers and registers advertisement distribution information on advertisement contents and advertisement success conditions provided from the advertiser terminal, Providing a search service for the advertisement posting information;
A service operator who forms and operates a community by assigning a specific channel to the community management server selects at least one advertisement content based on the advertisement publication information provided by the community management server, Causing the community to be exposed; And
Wherein the community management server calculates advertisement completion information by analyzing the degree of advertisement performance according to the advertisement success condition for each advertisement content and performs compensation within the deposited advertisement cost based on the advertisement execution completion information The method comprising the steps of:
9. The method of claim 8,
Wherein performing the compensation within the deposited advertisement cost based on the advertisement completion information comprises:
Performing a compensation at a predetermined rate within the advertisement cost deposited at the advertiser terminal to the service operator terminal operating the advertisement completion community, the client joining the community, and the community management server, and managing the compensation history; And
Managing the remaining advertising costs excluding the compensation cost compensated for in the advertisement cost with a remaining compensation deposit amount and transmitting the additional deposit information to the advertiser terminal when the remaining compensation deposit amount is equal to or less than a predetermined deposit amount To provide a secure online advertising service.

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