KR20140073626A - Location-based advertising method and system using auctions to sell advertising-rights on partitioned areas - Google Patents

Abstract

A geographical area is partitioned in predetermine unit, an advertising-right is allocated through an auction and then an advertisement of an advertiser is pre-registered. An advertisement registered in a peripheral area of a consumer is provided to a consumer′s mobile device on the basis of present location information of the consumer′s mobile device. The advertiser registers the advertisement in a desired location through the auction, so that an effect of the advertisement can be maximized through providing of a suitable advertisement relating to a physical location. The auction of the advertisement right is processed in cell unit by dividing all surfaces of the earth. When the advertisement does not exist on the corresponding cell, the advertisement is provided in unit of administrative division that is an upper hierarchy. One cell that is to be auctioned, is divided into a spot, a bid on one or more spots is possible once, and the auction is processed in unit of various figure shapes formed by gathering a plurality of spots.

Description

[0001] The present invention relates to a location-based advertisement method using an advertisement auction for a segmented area, and an advertisement system for the same. [0002]

The present invention relates to a method of providing an advertisement based on a location of a communication terminal using an advertisement auction for a segmented area and an advertisement system therefor. More particularly, the present invention relates to a method for segmenting a geographical area into a predetermined unit, The advertisement of the advertiser is registered in advance by the auction, and the advertisement registered in accordance with the auction result is exposed to the communication terminal existing in the area where the advertisement is registered, And a system therefor.

The mobile advertisement is an act of sending advertisement information to a consumer through a mobile communication terminal or a wireless Internet terminal. Mobile advertising can provide consumers with various types of advertising (such as text, voice, photographs, videos, website addresses, direct advertising on maps, or indirect advertising that can be accessed through them) without being restricted by time and place . These characteristics are recognized as a next-generation marketing communication tool.

Mobile advertising can be classified into three types: mobile messaging service (SMS), mobile web, and smartphone application-based advertisement. It can be classified as search advertisement, exposure advertisement, video advertisement and messaging advertisement according to the advertisement form. Search advertising is a pull - type advertisement that users voluntarily use through keyword search. An impression ad is a type of ad that inserts a banner into a mobile web page or application. Exposed ads are largely classified into mobile web-exposed ads and app-exposed ads. Google's Admob and Apple's Quattro Wireless are key players, and consumers are more likely to pay attention to advertising. Video ads are a form of advertising that is exposed before and after consumers download apps or watch videos. Interactive advertising is possible by providing ads related to the user's behavior. The message advertisement is a push type advertisement based on a messaging service that delivers the advertisement in the same manner as SMS and MMS. SMS / MMS advertising is applied to all mobile phones, including feature phones and smartphones, and is a form of advertising aimed at conveying information simply.

Location-based service refers to a service that provides specific information related to a user's location to a location sensor or a user capable of wireless Internet access. Location-based services can be classified into Location Determination Technology, Location Enabled Platform, and Location Application Program.

The service provider can measure the position through the GPS chip embedded in the device. Provides the entire positioning function to receive signals from multiple GPS satellites for location measurements and to calculate position coordinates from GPS satellite signals. A method of directly receiving a GPS satellite signal using a GPS chip of a device and performing coordinate calculation is referred to as S-GPS (Stand-alone GPS). S-GPS consumes a lot of power and standby time because of direct communication with GPS satellites. Also, due to the low computational power of the device, it is difficult to receive GPS signals and perform coordinate calculations. Accordingly, a hybrid positioning method for calculating coordinates by using a GPS signal as an auxiliary and adding a distance relation and a propagation state measurement value of a nearby mobile communication base station has been devised and is referred to as A-GPS (Assisted GPS).

The location processing platform is a platform that provides linkage with the system by processing and integrating the location information obtained by the positioning technique. The location processing platform provides network interfaces, interfaces with positioning systems, location information processing and storage, application program interfaces to support applications, and advanced location-based service support.

The location application communicates with the location processing platform through the network interface to provide processed content based on the user's location or to provide a service to manage the collected location information. The location application may be layered into a location application server and a location contents server.

Korean Patent Application Publication No. 2002-0019042 entitled " System and Method for Affecting Location on Search Result List Generated by Computer Network Search Engines ", which combines advertising with auction method. This invention discloses a technology that combines an online auction technique with an Internet search. That is, the position on the search result list generated by the Internet search engine is determined according to the auction result of the online auction. The higher the winning bid is, the better the position in the search result list is, so that a competitive ad bid is induced. Korean Patent Publication No. 2005-0114256 entitled " System and Method for Modifying Price Paid by Advertiser in Search Results List ") relates to a technique whereby an Internet search result is generated based on a user's location. According to this technique, the advertiser's rank in the search result list, or the amount the advertiser pays for the click, is affected by the relative distance between the user's location and / or the physical location of the user and the advertiser. The price an advertiser pays in response to a click depends on the user's location as well as the amount the advertiser is willing to pay, and the location of the user may be a geographical location of the user, or a geographical location between the advertiser's physical location (s) Can be determined by distance.

The first prior art is similar to the present invention in that it combines advertisement and auction, and the second prior art is related to the position of a user (consumer) and a search result (advertisement). However, This technique is essentially different from the advertisement method of the present invention, in which an advertisement is exposed according to the result of an advertisement auction for an area on a segmented map, and the exposure target of the advertisement is a communication terminal existing in an area where the advertisement is registered can do.

It is an object of the present invention to provide an advertisement method and an advertisement system that enable an advertiser to provide desired advertisements to consumers in a desired area and allow consumers to conveniently access advertisements related to the area in which they are located will be.

Another object of the present invention is to allow an advertiser to conveniently select an advertisement desired area on a map, to allow an advertiser to bid on the advertisement right through an auction at a reasonable price, And an advertising system for the advertising method, which can provide a differential advertisement exposure according to the auction result of the advertisement registered in the area when the communication terminal exists.

Another object of the present invention is to provide a system and a method for auctioning an advertisement right by a unit area using a map in which a potential advertisement area is segmented into unit areas (cells) The present invention provides an advertisement method and an advertisement system capable of real-time advertisement for moving communication terminals by efficiently processing data related to search and providing advertisement information.

According to an aspect of the present invention, there is provided a method for auctioning an advertisement right for a desired cell or a region using an auction map in which an advertiser divides a geographical area by a cell in a server system, Providing a user interface (UI) for an advertiser to the advertiser terminal so that the advertiser terminal can purchase the advertiser terminal; (b) In the server system, advertisers receive advertisement information and advertisement auction bidding information for a desired cell or area input by using the user interface for the advertiser, ; And (c) in the server system, based on the current position information of each communication terminal received from the communication terminals of the consumer executing the advertisement object, communication of one or more consumers located in the cell or area in which the advertisement is registered The terminal may provide one or more pieces of advertisement information registered in the corresponding cell or area together with the exposure control information determined according to the advertisement auction bidding information about the cell or the area so that the advertisement information is exposed according to the exposure control information And a step of assigning advertisement rights for the segmented geographical area through the auction and providing the advertisement to the communication terminal of the consumer existing in the geographical area to which the advertisement is allocated in accordance with the auction result, A location-based advertising method using area auction is provided.

According to another aspect of the present invention, there is provided a method for providing an advertisement for an advertiser, which enables an advertiser to purchase an advertisement for a desired cell or area through an auction using a map for auction, Interface (UI); A developer user interface (UI) that allows developers to register for ad serving; A function of providing the advertiser user interface (UI) and the developer user interface (UI) to the advertiser terminal and the developer terminal, respectively; A function of receiving advertisement information and advertisement auction bidding information for a desired cell or area input by an advertiser using a user interface (UI) for receiving an advertisement right from an advertiser terminal; A function for developers to register and receive an advertisement object inputted by the user interface (UI) from the corresponding developer terminal; A communication terminal of one or more consumers located in a cell or an area in which an advertisement is registered based on the current location information of each communication terminal received from the communication terminals of the consumer executing the registered ad placement object, And a server system having a function of providing the registered one or more pieces of advertisement information together with the exposure control information determined according to the advertisement auction bidding information about the cell or the area and exposing the advertisement information according to the exposure control information , An advertisement right for the divided geographical area is allocated through an auction, and an advertisement is provided to the communication terminal of the consumer existing in the geographical area to which the advertisement is allocated in accordance with the auction result A location-based advertisement system using area auction is provided.

The advertisement system of the present invention is provided through a website. Using the location-based advertisement method and the advertisement system using the area auction according to the present invention, the following can be done. First, operators can provide maps, auction systems, and services for managing advertisements and applications that divide the entire world into grid sizes through websites. It also provides advertisements for the locations requested by the application, and can provide advertisers and developers with ad impressions and click-through reports. Advertisers can manage ads such as creating, changing, and deleting advertisements through a website, and can register ads by selecting a desired region on the map. Next, the developer can manage applications such as creating, changing, and deleting applications through the website, just like the advertiser. In addition, a unique identification key is assigned to each application. The developer can install the SDK and the identification key provided by the website in the application and provide a basis for receiving the advertisement. Finally, the consumer can see the ad around him through the application, and click through to see more detail.

The use of a coordinate system to provide local advertising on a map provided through a website is as follows. The operator sets the coordinates corresponding to the center of the grid to divide the map into a grid of a certain size. The center coordinates use simplified coordinates that are discarded below the specified number of coordinates. For example, if the latitude and longitude coordinates are 63.123433 and 127.567891, the coordinates of 63.1234 and 127.5678 are used. The map provides a grid with an emphasis on simplified coordinates, dividing the entire world into regions of constant size.

When an advertiser clicks a desired area on a map, the coordinates of the corresponding location are simplified, and a grid having the center of the coordinates is selected. When a consumer requests an advertisement together with his / her location, the location coordinates of the consumer are simplified, and an advertisement existing in a grid having the coordinates as its center is provided.

When there is no advertisement for providing a local advertisement at a specific location, the problem of the above-mentioned advertisement member is addressed by providing a wide area advertisement auction system. Wide area advertising auction system is divided into country, city, and city and district, and advertisement auction is done in each area. Thus, one spot in a location-based advertisement can be a country, a city, a city, etc. in a broadband-based advertisement. That is, the advertisement has a hierarchical structure, and when there is no advertisement about the position, it goes up to the upper region and provides advertisement. Therefore, it is possible to provide advertisement at any location.

The auction proceeds individually according to each simplified location. Therefore, all coordinates above a certain number of digits will be auction items. The advertiser selects the desired area, inputs the auction price, and only the advertisement belonging to the upper category is provided to the consumer according to the auction price. When a consumer clicks on the advertisement, the deposit of the advertiser decreases according to the auction price, and when the deposit of the advertiser is exhausted, it disappears from the auction and is not provided to the consumer. Therefore, in a region with many consumers, the number of consumers who see the advertisement is high, so the rate of exhaustion is fast but the advertising effect is large.

The present invention is an advertising method that allows a localized or region-based advertisement to be exposed to consumers present or visiting the region, so that advertisements based on the necessity between the advertiser and the consumer can be performed, thereby maximizing the advertising effect have. That is, the advertiser can increase the advertisement effect because the advertiser can show the advertisement to the consumers located in the sales area of the user, and the consumer can receive the advertisement .

Since the present invention takes the method of processing the advertising auction and the advertisement provisioning in units of cells which are constantly partitioned, the data processing can be performed very quickly and efficiently, so that even when a large number of communication terminals exist or approach to a wide area, It makes advertising possible. Even if the entire world is being targeted.

The present invention allows an advertiser to conveniently select a desired category area on a map as a desired advertisement desired area. In addition, according to the present invention, the proportion of advertisement exposure is determined according to the rank of competitive online advertising auction in real time. That is, it is possible to provide a reasonably priced market in which advertising costs are increased in proportion to the floating population of the advertiser's selected region. When there is no advertisement registered at the current location of the consumer, it provides a wide area advertisement, so there is no blank space of the advertisement.

1 is a block diagram showing the overall configuration of a location-based advertisement system 10 using a domain auction according to a preferred embodiment of the present invention.
FIG. 2 illustrates a geographical area segmented by cell according to the present invention, and is a diagram for explaining a coordinate system for a local advertisement.
FIG. 3 shows an example of a user interface screen for explaining a wide area advertisement auction system according to the present invention.
FIG. 4 is an advertisement location hierarchy diagram illustrating a hierarchical structure of regional and wide area advertisements according to the present invention.
5 is a flowchart illustrating a process of providing an advertisement to a consumer according to the present invention.
6 is a block diagram showing a configuration of a functional module of the advertiser management system according to the present invention.
FIG. 7 is a flow chart illustrating an advertisement auction process for a geographic location (area) according to the present invention.
8 is an example of a user interface screen for an advertiser provided by an advertiser management system according to the present invention, and shows an example of an auction bidding information for an advertisement auction position.
9 is a block diagram showing a configuration of a functional module of the developer management system according to the present invention.
10 shows an example of a developer user interface screen provided by the developer management system to the developer terminal.
11 shows a design example of databases operated by the database system according to the present invention.

The location-based advertisement system using the advertisement auction for the geographical area proposed by the present invention is a system for providing advertisements in the vicinity of the consumer based on the location information of the mobile device. The advertiser can maximize the effect of the advertisement by providing the advertisement suitable for the geographical location to the consumers at the registered location by securing the advertisement right through the auction for the desired location and registering the desired advertisement in advance . The following description is presented to facilitate the production and use of persons with ordinary knowledge in the relevant field. The content of a particular application is provided by way of example and modifications of various applications to the preferred embodiment are possible. Therefore, the general principles defined in the embodiments can be applied to other embodiments without departing from the spirit and scope of the present invention, so that the present invention is not intended to be limited to the illustrated embodiments, To the widest extent possible.

FIG. 1 is a block diagram showing the overall configuration of a location based advertisement system 10 (hereinafter, referred to as 'advertisement system 10') using area auction according to a preferred embodiment of the present invention. The advertisement system 10 includes an advertisement server 40 including an advertisement / application management server 30 and an advertisement providing server 40, and a database system 45 for managing databases required by the two servers 30 and 40. System 20 shown in FIG. The advertisement / application management server 30 includes an auction system 31, a report system 32, an account management system 33, an advertiser management system 35, and a developer management system 36. The advertisement providing server 40 includes a local advertisement system 41, a wide area advertisement system 42, and a log system 43. The operator server system 20 is communicatively coupled with the advertiser terminal 50, the developer terminal 55, and the mobile communication devices 60 of the consumers via the network 70. The advertiser management system 35 provides the advertiser terminal 50 with an advertiser user interface 52 and the developer management system 36 provides the developer terminal 55 with a developer user interface 57.

There is no restriction on the type of a terminal that can communicate with the operator server system 20 through a wireless network 70 such as the Internet or a mobile communication network. Typical examples of the consumer terminal include a mobile communication device (hereinafter, referred to as a mobile device), which can be communicated (used) by a consumer while moving in a location such as a smart phone, a tablet PC, and a navigation device. However, even a non-mobile device such as a PC or an IPTV can be a consumer terminal if it can communicate with the operator server system 20 through the network 70 and can know its location in the server system 20. In the drawing, a mobile device 60 is shown as a representative of a consumer terminal. This mobile device 60 is a device in which an advertisement object 62 of a developer to which an advertisement of an advertiser is provided is driven.

The advertisement / application management server 30 and the advertisement providing server 40 are server systems implemented on the Internet, and the administrator of the system can provide the services of the advertisement system 10. The advertisement / application management server 30 provides services to the advertiser terminal 50 and the developer terminal 55 and stores advertisement information such as an advertisement registered by the advertiser and an application registered by the developer in the database 45 ). The advertisement providing server 40 provides advertisements to the users 60 connected through the mobile device 60 based on the data stored in the database 45. Also, the advertisement providing server 40 stores the number of times the advertisement is provided or the number of times the user 60 who is a consumer approaches the advertisement in the database 45.

The advertisement / application management server 30 includes an auction system 31, a report system 32, and an account management system 33. The auction system 31 is a system that can process an advertisement auction for a location (a cell or an area, etc.), and includes a map providing function for auction of a location, a function for managing an auction, Function.

The map used by the present advertisement system 10 is characterized in that the surface of the entire earth is divided into cells 101 to search for each cell and auction of locations is possible. (100) of the cells (101) in the map divided into units (101). The shape of the cell is not limited to a rectangle but may be a polygonal shape different from a circle, a triangle, a pentagon, a hexagon, an octagon, or the like. One cell 101 is a minimum unit for distinguishing the advertisement auction area. The auction map of the present invention can be made on the basis of a method (coordinate system) capable of expressing the entire surface of the earth, but it is needless to say that the auction map can be made for each country only for a specific country. The method of expressing the entire surface of the earth can be selectively used among a plurality of expressing methods such as a latitudinal coordinate system, a UTM coordinate system, and the like according to a region classification criterion. Each cell 101 is divided into units of a specified distance based on the selected specific expression method. For example, in the case of dividing the entire surface of the earth based on the latitude and longitude coordinates, one cell 101 is divided into units of distance on the designated coordinates. Coordinate distance The distance unit is based on the distance converted in meters so that it is easy for the general user to understand.

The advertisement target area can be represented by a circle or a polygonal cell. It is possible to express the information using the reference point and the shape and the range of the figure. As the advertisement is added, the information to be managed by the operator server system 20 exponentially increases. Also, it is necessary to process the area overlapping with the range of another advertisement, thereby doubling the complexity of the server system 20. [

The information of the advertisements existing in each cell 101 can be shaped by marking the entire surface of the earth in units of cells 101. [ This method has the advantage of providing convenience and efficiency in managing the advertisement information existing in each cell 101.

Particularly, when the method of dividing cells 101 into units is used, there is an advantage that an efficient data structure such as a quadrant tree can be formed and managed for all the cells. A quad-tree data structure with four child nodes is mainly used to manage two-dimensional data with X and Y values, and forms a hierarchical structure by repeatedly dividing the space. In this paper, we propose a method to prevent the overload of the system by dividing it into a variable size space using the object space hierarchy method. have.

The entire surface of the earth is divided into cells 101 so that the cell 101 is the minimum unit area at the farthest end and the upper structure of the cells 101 is divided into administrative zones (in the case of Korea, Administrative districts such as provinces). The auction map of the present invention further includes information regarding a configuration in which the administrative units are hierarchically structured on the cell. The advertisement provided to the consumer's mobile communication device 60 is preferentially provided with the advertisement registered through the advertisement auction for the cell 101 in which the consumer's mobile communication device 60 is located, If there is no advertisement registered in the cell 101, the registered advertisement is provided for the line area that is the upper layer of the cell 101. [ The auction and management of the advertisement for the upper layer are the same as the contents for the advertisement and the management of the advertisement of the cell in the following. FIG. 3 shows an example of a user interface screen 200 for explaining a wide area advertisement auction system. The city 201 is divided into administrative districts 202 for each district. For example, when the advertisement for the Seocho-gu area is registered 203 in the administrative area 202, among the cells 101 existing in the Seocho area, for the cell 101 in which the advertisement is not registered, An advertisement is provided from the list of the advertisements (203).

An advertisement is an advertisement for a specific area consisting of a specific cell or a plurality of cells or a specific administrative area that is an upper structure of a cell, and the advertisement is given to the advertiser through an auction. The auction of the advertisement is managed on the auction system 31 based on the auction map, and the advertisement / application management server 30 provides the auction system 31 with the auction map required for the auction. The map is divided and managed in units of cells 101, and a plurality of cells 101 can be auctioned simultaneously.

The management of the advertisement can be divided into approval of the advertisement and delivery of the advertisement. Approval of the advertisement to be displayed by the advertiser 51 is performed by the administrator who operates the server system 20. That is, the manager determines whether the advertisement terminal 50 approves the advertisement to be displayed in the auction target area by determining suitability for the advertisement. The result of the approval examination is input and registered in the auction system 310. The suitability of the advertisement is based on the violation of the predefined policy including the possibility of legal problems such as infringement of intellectual property rights due to unauthorized use, obscenity, etc. The approved advertisement can be displayed. However, if there is a problem in the advertisement, the administrator can refuse the approval for the advertisement and stop the advertisement from being displayed.

A developer user interface (UI) 57 browsed by the developer terminal 55 requests the server system 20 to display the advertisement directly or indirectly to the mobile device 60 of the consumer, A typical example is an application program or web page. In order to support such registration, the developer user interface 57 has a function of allowing the developer to register himself / herself in the server system 20.

The advertisement may be displayed on various advertisement display objects that can be exposed to consumers such as an application of the mobile device 60, a web page, and the like. The developer of the advertisement object, the publisher of the advertisement, judges the suitability of the advertisement object to be displayed by the manager. The suitability of the object to be advertised is based on whether the predefined policy is violated. As a result, only approved ads will be eligible to run. The administrator can stop the advertisement from being displayed if there is a problem in the advertisement object.

For example, when the advertisement is placed on the application of the mobile device 60, the developer 52 who desires to place the advertisement on the application judges whether or not the advertisement can be displayed according to the type and contents of the application. The suitability of the application is judged based on whether the predefined policy is violated or not. The approved application can display the advertisement, and if the application has a problem in the advertisement, the administrator can stop the advertisement.

The administrator of the server system 20 can check the status of the advertisement displayed on the advertisement object through the report system 32. [ In the report, you will be exposed to indicators that can be used to determine the extent to which your ad is running. The number of advertisement information requests (r) for each advertisement requested by the advertisement providing server (40) in the mobile device (60), the number of advertisement impressions (w) exposed to the advertisement displaying object, (W / r), the number of clicks (x) of a click on the advertisement to access the details of the advertisement, and the number of clicks The clickthrough rate (CTR) (w / x) that represents the percentage of clicks on the ad, and the revenue generated from each ad. The reporting system 32 generates a report containing this information.

The advertisement providing server 40 includes a local advertisement system 41 for providing local advertisements, a wide area advertisement system 42 for providing advertisements in administrative districts, and a log system 43).

The local advertisement system 41 provides an advertisement when an advertisement registered in the cell 101 exists. When a person to be advertised is located in the cell 101 in which the advertisement is registered, the advertisement registered in the cell 101 can be provided to the mobile device 60 of the consumer. If there is no advertisement registered in the cell 101, the advertisement registered on the administrative unit of the upper layer unit of the cell 101 is provided as a wide area advertisement. FIG. 4 is an advertisement location hierarchy diagram showing an example of this. In the figure, a far-end spot 102 refers to a spot 102, which is a cell 101 that is auctioned by advertisement. In the case where there is no advertisement in the spot 102, ), City (303), and state (304). Although the administrative unit varies from country to country, it can be applied to any country in the world since it is divided into 102 (102) units starting from the country (304) unit at the top.

The advertisement information is provided from the advertisement providing server 40 of the server system 20 to the advertisement placing object 62 which is executing in the mobile communication device 60 of the consumer. The advertisement information includes advertisement contents composed of at least one of images, characters, moving pictures, audio, web page addresses, etc., or a combination thereof, and information on how to advertise the contents of the advertisement. 5 is a flowchart illustrating a process in which the advertisement providing server 40 provides the advertisement to the user who is the user of the mobile device 60 and the subject of the advertisement. When the consumer executes the advertisement object 62 (for example, an application or a web page) registered in the auction system 31 by the developer terminal 55 with his or her own mobile device 60, (Step S401) occurs. The advertisement object 62 informs the server system 20 of the location information of the mobile device 60 executing itself. Only the mobile device of the consumer who requests the advertisement while receiving the location information can receive the advertisement information and the exposure control information from the server system 20. [ When the consumer advertisement request (step S401) occurs, the advertisement object 62 accesses a system service for obtaining positional information such as GPS of the mobile device 60, Information to the advertisement providing server 40 side (step S402). The advertisement providing server 40 searches for a registered advertisement (local advertisement) for a cell or an area (composed of a plurality of cells) corresponding to the current location (step S403) (Local advertisement) exists (step S404). If there is a local advertisement registered in the corresponding cell or area, the corresponding advertisement contents are provided to the mobile device 60 of the corresponding consumer together with the advertisement exposure control information (step S405). If there is no local advertisement for the corresponding cell or area, it is searched whether there is a registered advertisement (wide area advertisement) for the administrative area which is the upper layer of the cell. If there is a registered wide area advertisement, the advertisement contents of the wide area advertisement are provided to the mobile device 60 of the corresponding consumer together with the advertisement exposure control information (step S406). The mobile device 60 of the consumer receives the advertisement content list and the advertisement exposure control information provided from the advertisement providing server 40 in step S407 and displays the advertisement contents in accordance with the advertisement exposure control information in the mobile device 60 And exposed to the object 62. Specifically, an advertisement having a higher priority is determined according to the advertisement exposure control information among the advertisements to be exposed (step S408), and advertisement is provided to the mobile communication device 60 of the consumer (step S409). Here, the advertisement exposure control information includes information for determining the exposure method, exposure ratio, specific gravity (exposure time, number of exposures, exposure order, exposure size, etc.) for each advertisement. The exposure proportion will be mainly determined by the auction bid price of the advertisement.

The advertisement object 62 running on the consumer's mobile device 60 may periodically acquire the current location information of the mobile device 60 that is executing the advertisement, . The advertisement providing server 40 periodically checks whether the mobile device 60 has moved to another cell or area by receiving the current location information periodically sent by the mobile device 60 of the consumer. If it is determined that the advertisement information has been moved, the advertisement providing server 40 searches the mobile device 60 for new advertisement information registered in the cell or area, And provides it to the mobile device 60 together with the information. As a result, the new advertisement information is exposed to the new advertisement exposure control information in the mobile device 60 moved in the cell or area. The advertisement corresponding to the current position of the mobile device 60 can be exposed regardless of the movement of the mobile device 60. [

The advertisement provided to the consumer's mobile device 60 is exposed through the running advertisement object 62. [ Advertisements can be exposed in various forms. For example, a method of directly displaying an advertisement on at least a part of an area of the advertisement-placing object 62 in execution (ii) a method of displaying the advertisement on the web site connected via the connection information displayed in the executed advertisement- (Iii) a method of displaying an advertisement through content executed via the connection information, and the like.

Exchange of advertisement information between the advertisement providing server 40 and the mobile communication device 60 of the consumer can be transmitted in a string of XML format, for example. The format of information exchange in XML format is as follows.

<? xml version = "1.0" encoding = "UTF-8"?>

<ZoneServer>

<AddInfo>

<Name> Ad name </ Name>

<Content> Ad Content </ Content>

<Image> Ad image </ Image>

<Type> Ad Type </ Type>

<URL> Ad URL </ URL>

</ AddInfo>

</ ZoneServer>

The string corresponding to the Name element is the name of the advertisement to be displayed, and the Content element is content according to the advertisement. The Image element is the image address for the ad. The Type element string is the page move that will be performed when the ad text and image are clicked. It can be connected to a web page, a telephone connection, or an application download page. For example, if there are five types of 'W', 'V', 'M', 'A', and 'C' Google Maps connection for strings, application market connection for 'A' strings, and phone connection for 'C' strings. The URL element is an address to be concatenated according to the string of the Type element. The URL element contains the URL address of the web page, the video connection, or the application market, and the telephone number if it is a telephone connection. For ads that want to show their location on Google Maps, they will have coordinates. The AddInfo element exists in a plurality of ZoneServer (advertisement providing server) elements and can transmit a plurality of pieces of advertisement information.

The number of times the advertisement is exposed to the advertisement object on the consumer mobile device 60 after the advertisement request is made from the consumer mobile device 60 is transmitted to the advertisement providing server 40 and is stored in the database 45. This is to allow advertisers and developers to check the status of normal advertising services. In the process of providing the advertisement from the advertisement providing server 40 in response to the advertisement request of the consumer's mobile device 60 through the network 70 and a response thereto, In response, the advertisements can be exposed. When the advertisement request is generated, the number of impressions caused by factors such as data loss during advertisement information transmission on the network 70 may be reduced. Therefore, the number of exposures to the consumer mobile device 60 It is necessary to measure the exposure rate (w / r) in the log system 43. Through the calculation of the exposure rate, it is possible to grasp the current status of the advertisement and how many ads are being exposed.

In addition, based on the degree to which consumers are interested in the contents of the advertisement and access to the details of the advertisement, the advertiser can establish an advertisement marketing strategy, and can calculate the advertising cost of the advertiser and the advertising revenue of the developer. That is, the number of times that the user of the mobile device 60 accesses the function or page linked to the advertisement and confirms the details of the advertisement exposed to the advertisement object 62, that is, the number of clicks of the advertisement (x) And transmits it to the advertisement providing server 40 so as to be stored in the database 45. In addition to the number of clicks (x) of the advertisement, the database 45 stores the number of advertisement information requests (r) and the number of advertisement impressions (w) for each advertisement. The stored number of impressions w and clicks x and the exposure rate w / r and click rate w / x calculated on the basis of the calculated number of impressions w and clicks x are stored in the log system 43 in addition to the administrator of the server system 20, It is used as a report on the developer's report system (32). With this information, advertisers and developers can understand the current status of click-through rate, and statistical cumulative data can be used to identify abnormal ad access.

The advertiser management system 35 and the developer management system 36 are implemented on the Internet and are used by advertisers and developers through browsers 55 and 57. 6 shows functional modules of the advertiser management system 35. Each functional module is provided as a service provided by the user interface 52 browsed on the advertiser terminal 50. [ The user interface 52 for the advertiser includes an advertisement management 502, an auction 503, a report 504, an account management 505, and a manual 506 on the advertiser main page 501. The user interface 52 for the advertiser may include a function of providing an auction map of the area requested by the advertiser terminal 50, a function of selecting one cell in which the advertiser wants to bid on the advertisement auction at the terminal 50, A function of providing a cell selection tool for selecting an area constituted by cells, and a function of providing an advertiser terminal with existing auction bidding information for a cell or an area selected by the advertiser.

The main page 501 of the advertiser is a screen that is initially contacted when the advertiser terminal 50 accesses the advertiser management system 35 and can access the respective components 502, 503, 504, 505, and 506. The advertisement management 502 adds, modifies, and sets the advertisement. When the advertiser intends to register the contents of the advertisement and the publicity method through the advertisement management module 502, the advertiser management system 35 receives the contents and registers them in the database 45. Registered ads can be displayed according to the approval process of the administrator. A large number of advertisements can be registered for each advertiser. When registering the advertisement provided to the application of the mobile device 60 of the consumer, it is possible to apply various application advertisements provided by the advertisement / application management server 30 such as a full advertisement based on the banner type. The content of the advertisement includes the name of the advertisement, the field in which the content of the advertisement belongs, the content of the banner of the text or the image, and the information about the target OS where the advertisement such as Android or IOS is provided and the information to be provided when the advertisement is accessed do. The information provided when the user accesses the advertisement is the method of promoting the advertisement with the advertisement details. Promotional methods include advertising the website, moving images, location information on the map, moving to a market where applications can be downloaded and installed, and making phone calls. An advertisement registered by an advertiser is provided as an advertisement in a developer's advertisement display object when the advertisement start time arrives. If the content of the advertisement is to be changed through the module of the advertisement management module 502, the corresponding advertisement can be modified. If an issue such as the advertisement cost or the advertisement time occurs, the provision status of the advertisement can be set to stop.

The auction 503 module allows an advertiser to participate in an advertising auction. The auction module 503 is interlocked with the auction system 31 to perform an advertisement auction. In performing the auction, one cell 101, which is the minimum basic unit obtained by dividing the auction area, becomes one spot 102, which is the minimum unit for bidding by auction. A plurality of spots 102 can be auctioned at a time, and the auction can be performed in an arbitrary shape area and a variety of graphic form units formed by gathering a plurality of spots 102 as a base unit of the spots 102.

7 is a flowchart illustrating an example of a position-based advertisement auction process. The advertiser participates in an advertising auction for the area through the auction module 503 of the user interface 52 bridged on his or her terminal 50. [

When participating in the auction (step S601), the auction map is displayed in the advertiser user interface 52. The advertiser searches for an address or moves to a desired area on the map to determine the desired area for the auction. Then, the advertisement in the vicinity of the center of the map is loaded on the basis of the center of the map (step S602). It is desirable to provide only the advertisement auction information in the vicinity of the center of the map since it is heavy to show all the auction information present in the map to the advertiser. Then, when the advertiser moves a position on the map or searches and moves to a new location, the auction information is provided by reloading the advertisement in the vicinity of the moved location, thereby reducing the load.

Since a plurality of advertisers 51 may participate in the advertisement auction at any time, the auction participation may occur concurrently. Therefore, there may be ads that have been previously auctioned and registered in the spot 102 in which an advertiser 51 is participating in the auction. Since the advertiser can compare a plurality of spots 102 on the map and participate in a plurality of spots 102, the colors of the spots 102 displayed on the map are displayed differently according to the auction rank (step S603 ). 8 shows an example of the auction bidding information for the advertisement auction position displayed on the screen of the user interface 52 for the advertiser. The auction map 701 displayed can utilize a map service provided through the Internet. The map 701 is a map of a spot 102 on a map using a map provided by Google. Rank 1 711, Rank 2 712, Rank 3 713, Rank 4 714 and Rank 5 715 representing the colors of the spots 102 projected on the map 701 correspond to the colors seen in the respective spots 102 (Step S603). In this case, it is possible to grasp the degree of ranking of the spot 102 at the same time. If the advertiser's advertisement records the highest auction price in a certain spot 102, the spot 102 displayed on the map on the user interface 52 of the advertiser indicates the green color of Rank 1 711, According to Rank 3, Rank 4 (712, 713, 714), yellow, blue, and red are distinguished from each other. Rank 5 (715) means that there is no advertisement registered in the spot 102.

If the advertiser clicks on the spot 102 which he / she wishes to bid for the auction, the selection for the spot 102 is displayed (S604), and the bidding is possible. The user interface 52 is provided with a cell selection tool for selecting the spot desired by the advertiser. If the advertiser desires to select a plurality of spots 102, the Rect 722 forming the smallest rectangle including the previously selected spots 102 is selected to select all the spots 102 in the rectangle (Step S605), or selects the circles 723 forming the smallest circle including the previously selected spots 102 to display selection for all the spots 102 in the circle (step S606) . Select Clear (721) when you want to return the selected multiple spots (102) to the initial unselected state. The selection of a plurality of spots 102 differs depending on the type and type of an advertisement, and therefore, a plurality of spots 102 are selected through various applications in addition to the squares or circles shown above It is possible. If an advertiser wishes to participate in an auction for more than one spot at a time, it is desirable to indicate the minimum auction price for bidding on the spots selected by the advertiser. A price higher than the spot having the highest price among the spots selected for purchasing all of the selected spots 102 may be presented at the lowest auction price.

When the selection of the spot 102 is completed, if there is already bidded advertisement information for the selected one or more spots 102, the related auction information is displayed (step S607). The auction price for the spot 102 clicked so as to be able to present an effective bid amount to the auction bid information held by each spot 102 is output in descending order from the highest bid price. The spot 731 selected in FIG. 8 is an example of a case where existing auction bidding information exists, and the related advertisement and auction information 702 is output to the advertiser user interface 52 screen. And outputs an advertisement 752 in which the auction bid 753 has a higher bid 751 from the higher advertisement 752 to the higher bid 751 in the form of a table.

The advertiser selects 741 an advertisement to be registered in the spot to participate in the auction, and inputs 742 a bid with reference to the existing auction bidding information displayed. Then, the bids are virtually reflected, and the color of the spot 102 is changed according to the number (step S608). The auction is executed if the result satisfies the condition desired by the advertiser.

The exposure of the advertisement according to the bid auction 753 is made to be different according to the auction price. For example, when a plurality of advertisers 51 participate in an auction for one spot 102, a plurality of advertisements 752 are registered in the spot 102. In order to expose the advertisement to the advertisement object of the smart device 60, the advertisement of the advertiser 51 having the high bid price is exposed at a higher rate or weight than the advertisement having the lower price. The exposure ratio and the weight of the advertisement can be adjusted in various ways. A method in which advertisement exposure time is differentially allocated according to the ranking 751 of the auction of advertisements by dividing a short time unit such as one minute into seconds, And a method of exposing the advertisement but differentiating the rate at which the advertisement is provided according to the ranking 751 of the auction of each advertisement. In addition, the ratio of the time or the number of times occupied by one advertisement provided to the mobile device 60 may be provided in a differential ratio with respect to the number of advertisements registered in the spot 102 according to the ranking 751 of the advertisement, A total auction 753 of the advertisements 752 registered in the spot 102 may be differentiated according to the proportion of the auction price of the advertisement. However, in order to guarantee the advertisement of the advertisement in which the lowest price is recorded, it is necessary to set a basic minimum offer restriction for the lowest price advertisement in the above conditions.

Like the auction procedure of such local advertisement, the auction of the wide area advertisement is also performed through the auction module 503. The basic auction procedure of the wide area advertisement is the same as that of the local advertisement based on the spot 102. However, since the wide area advertisement is divided into administrative districts, it is not possible to select a specific graphic unit (steps S605 and S606).

The report module 504 includes advertisement details for the registered advertisements. The user interface 52 for the advertiser receives data such as the number of impressions, the number of clicks, etc., from the advertisement providing server 40, and receives and outputs the advertisement detail information in units of days or months. The advertisement detail information includes the click rate including the exposure and click information, the advertisement cost information calculated based on the click rate, and the details of each spot 102 in which the advertisement is displayed can be checked. Based on the information provided by the advertiser, advertisers can use it as reference materials for advertising marketing and can check the current status of the advertisements registered.

The advertiser fills the account on the advertiser management system 35 to make a payment for the advertisement cost generated by displaying the advertisement. The account management module 505 performs processing related to deposit charging, deposit management, and deposit withdrawal. When the advertisement registered in the bidded spot 102 starts to be displayed, the advertisement cost is generated according to the determined advertisement cost policy, and the corresponding advertisement cost is subtracted from the account of the corresponding advertiser. For example, when a CPC (Cost Per Click) that is widely used as an advertisement billing policy on the Internet is applied, whenever a click occurs in an advertisement exposed in each bid spot 102, the bid amount of the spot 102 Deduct the advertising cost.

The advertiser management system 35 provides a manual 506 containing the contents of the advertisement and the auction manual and the billing policy so that the auction system and the billing system can be understood for the auction participation of the advertiser.

9 shows a configuration of a function module of the developer management system 36. Each function module is provided as a service provided by the developer user interface 57 on the developer terminal 55 accessed through a browser. 10 shows an example of a screen of the user interface 57 for the developer to register a new application in the developer server 55 as an advertisement publication object. The developer user interface 57 includes an application management unit 802, a report 803 confirmation, an account management unit 804 and a manual 805 module on the main page 801.

The developer can register an advertisement object such as an application or a web page created by the user using the user interface 57 on the terminal 55. [ Application registration will be described below as an example. An application or a web page registered by the developer terminal 55 functions as an object to be advertised. The developer management system 36 provides the developer user interface 57 to the corresponding developer terminal 55 in response to a request from the developer terminal 55. [ When the developer 52 develops, for example, a smartphone application, the name 911 and description 914 of the application, the name of the application 911, and the description of the application 914 are downloaded using the user interface 57 to register the application in the server system 20 And the developed base platform information 913 such as Android or iPhone to be transmitted to the developer management system 36. [ Thus, when application registration is performed, name and information registration for the application is performed through the application management (802) module on the developer management system 36. An approval process of the administrator for the registered application is performed, and an authentication key which is an identification key is issued (902) to the approved application. The authentication key given from the developer management system 36 is used as an identification key value for providing an advertisement on the application.

The list of registered applications is provided with basic information such as the name of the registered application, the registration time, and the authentication key value given at the time of registration. Through the developer user interface 57, it is possible to confirm whether or not the application has been approved by the administrator. Also, it is possible to check whether the advertisement is properly provided to the registered application.

The developer can confirm the details of the advertisement provided to the application in a report (803). The developer management system 36 obtains the number of advertisement information requests (r) for each advertisement from the advertisement providing server 40, the number of advertisement impressions (w) exposed for each advertisement, And the number of clicks (x) of the advertisement when the advertisement is clicked, and outputs the information on a period basis such as day or month. The light can be calculated and stored in the report 803. Information on the advertisement history provided through the report 803 includes advertisement exposure rate (w / r), ad click rate (w / x), and advertisement revenue information for each advertisement based on the ad exposure rate (w / r).

When a registered application gains revenue from advertising, it is possible to apply for a payment. If the revenue generated by the advertisement is accumulated in the account 804, the developer can receive the payment to his / her account through the payment application procedure. In some cases, the advertiser can participate as a developer, and conversely, since the developer can participate in the advertisement, the account management module 804 integrates and manages the accounts of the advertiser and the developer in the advertisement / application management server 30 The account management part of the advertiser and the developer takes the same form.

The developer can check the manual (805) for help in registering the application and for information on the advertising revenue policy.

Meanwhile, the advertisement providing server 40 is provided with location information from the mobile device 60 of the consumer in order to provide the location-based advertisement for the mobile device 60 by the consumers. The location of the mobile device 60 of the consumer is measured using a location information providing means such as a GPS or a network transmission / reception device owned by the mobile device 60. [

An advertisement registered in advance in the server system 20 by the advertiser through the terminal 50 is transmitted to the consumer's mobile device 60 through the advertisement providing server 40. The transmitted advertisement is directly or indirectly displayed on the advertisement displaying object which is being executed in the consumer mobile device 60. For example, in a form specified on the application. The basic form in which an advertisement is exposed is a banner or an overlay advertisement that is displayed on the entire screen. Various applications that can expose the advertisement to other users are also possible.

When the user 61 of the mobile device 60 sees the exposed advertisement and clicks to access the details of the advertisement, the number of impressions and clicks for the advertisement increases. The mobile device 60 and the advertisement providing server 40 transmit the information about the number of impressions and the number of clicks and store the information in the database system 45 so that a report on the advertisement situation and a cost can be calculated.

It estimates the advertising cost of the advertiser according to the advertisement exposure, and calculates the advertising revenue of the developer. CPC, which is a representative method for this, can be used. CPC means the way in which the advertising cost is incurred by the consumer who is the target of the advertisement. When the consumer clicks on the advertisement exposed to the mobile device 60 and the click count is reflected, the advertisement providing server 40 calculates the advertisement cost of the advertiser and the advertisement revenue of the developer by calculating the effective number of clicks.

The advertising cost of the advertiser based on the CPC and the advertising revenue of the developer are processed according to the policy defined on the server system 20. Each time a click occurs, the advertising cost is deducted from the advertisement charge previously charged to the advertiser, and then the corresponding deduction is returned to the advertiser's account for the invalid click. Deposits made by the ad revenue can be applied to developers for a certain amount of money. Deposits can be made for a certain amount of money. A payment review consists of an identification of the payment application amount, an account of the applicant's developer, and an analysis of valid clicks.

11 shows a design example of the database system 45. Fig. The database system 45 includes an advertiser DB 1001, a developer DB 1002, an advertisement DB 1003, an application DB 1004, an advertisement auction DB 1005, and a report DB 1006.

The advertiser DB 1001 and the developer DB 1002 for registering the information of the advertiser and the information of the developer respectively are stored and managed in the DB system 45 of the operator server system 20. [ The advertiser DB 1001 and the developer DB 1002 share accounts 1011 and 1021, passwords 1012 and 1022, names of users 1013 and 1023, contacts 1014 and 1024 of the user, , 1025).

The advertiser must register (502) an advertisement in order to place an advertisement in the location-based advertisement auction system, and the advertisement auction activity is performed only for the advertisement that has been reviewed by the manager. The management of the registered advertisement is performed through the advertisement DB 1003. The advertiser DB 1001 includes a plurality of advertisement DBs 1031 including an advertisement name 1031, an advertisement description 1032, an advertisement image 1033, an advertisement type 1034, an advertisement URL 1035, 1003). After the approval of the advisor 1036 is approved by the administrator, the ad auction activity can be started. The advertisement DB 1003 has a plurality of advertisement auction DBs 1005 including advertisement position information 1051 and an advertisement bid amount 1052 due to an advertisement auction activity. When an advertisement preparation activity is performed and advertisement preparation is completed, an environment in which advertisement information is exposed to a user by an application registered by a developer is prepared.

The developer registers the application in the location-based advertisement auction system to advertise the advertisement DB 1003 of the advertiser in the application of the developer which is one kind of the advertisement object (S802). The developer DB 1002 includes a plurality of application DBs 1041, 1042, 1043, 1043, and 1043, each of which is composed of an application name 1041, description 1042, platform object 1043, application key 1044, application URL 1045, 1004). The application approved by the administrator can advertise the advertisement information prepared for the advertisement activity.

The advertisement information 1003 that has been advertised through the application of the developer and the application information 1004 that exposes the advertisement information 1003 are stored in the report DB 1006 for accounting purposes. There are exposed advertisement information 1061, an application 1062 where the advertisement is generated, a time when the advertisement occurred 1063 and a cost 1064 of the advertisement in the report low DB 1006 for reflecting accounting. Is reflected in the balance information 1015 of the advertiser account and the balance information 1025 of the developer account.

On the other hand, when providing a location-based advertisement service according to the present invention to a whole world, a system configuration considering dispersion of load is needed. To this end, the operator server system 20 may have, in an actual configuration, a plurality of charge servers distributedly arranged in each region and an access server for designating to which charge server a user's advertisement request is to be allocated. The servers in charge are distributed in various places to manage advertisement information of each region. The access server receives the current location information from the mobile device 60 of the customer and requests the database system 45 to receive the IP address of the corresponding server corresponding to the current location information and transmits the requested IP information to the corresponding mobile device 60. [ To designate a server in charge of the advertisement provision of the mobile device 60. [ Thereby, it is possible to appropriately distribute the load to a wide area.

The present invention described above is merely a preferred embodiment of the present invention. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined in the following claims. It is therefore intended that all changes which come within the meaning and range of equivalency of the claims are intended to be embraced therein. For example, even if the communication terminal of the consumer to which the advertisement is exposed is a non-mobile device such as IPTV or PC, if the location information of the device is supplemented to the server system 20, We will be able to provide the advertisement in the same way as the advertisement offer.

10: Location based advertising system using area auction
20: operator server system 30: advertisement / application management server
40: advertisement providing server 45: database system
50: Advertiser terminal 52: User interface for advertiser
55: Developer terminal 57: User interface for developers
60: Consumer mobile device 62: Advertisement object

Claims (39)

(a) In a server system, a user interface (UI) for an advertiser that supports an advertiser to purchase an advertisement for a desired cell or area through an auction using a map for auction, ;
(b) In the server system, advertisers receive advertisement information and advertisement auction bidding information for a desired cell or area input by using the user interface for the advertiser, ; And
(c) In the server system, based on the current position information of each communication terminal received from the communication terminals of the consumer executing the advertisement object, the communication terminal of one or more consumers located in the cell or area in which the advertisement is registered Providing one or more pieces of advertisement information registered in the cell or area together with the exposure control information determined according to the advertisement auction bidding information about the cell or the area so that the advertisement information is exposed according to the exposure control information Including,
Wherein the advertiser is assigned an advertising right for the compartmentalized geographical area through an auction and the advertisement is provided to the communication terminal of the consumer existing in the geographical area to which the advertisement is allocated in accordance with the auction result, Based advertising method. The method according to claim 1, wherein the communication terminal of the consumer is a mobile communication device capable of communicating with the server system through the Internet while moving. 2. The method according to claim 1, wherein only the communication terminals of the consumer who requests the advertisement while informing the location information thereof can receive the advertisement information and the exposure control information from the server system. Way. 2. The system of claim 1, wherein the advertiser user interface comprises: a function of providing the auction map of the area requested by the advertiser terminal; And a function of providing the advertiser terminal with the existing auction bidding information about the cell or the area selected by the advertiser, Advertising methods. The method according to claim 1, wherein the step (a) comprises the steps of: creating the auction map in which the geographical area on the map is divided into cells each having a predetermined polygonal shape, Placing; Wherein the server system provides the advertiser terminal with the user interface for the advertiser having the auction map, the cell selection tool, and the existing auction bid information providing function of the requested area in response to the request of the advertiser terminal The method of claim 10, The auction map according to claim 1, wherein the auction map is a map generated by dividing a surface of the entirety of the earth in units of cells having a predetermined polygonal shape based on a coordinate system capable of expressing the surface of the entire earth Location - based advertising using area auction. 7. The method of claim 6, wherein all the cells of the auction map are stored in a quad tree structure and stored in the server system. 7. The method according to claim 6, wherein the auction map further includes information on a hierarchical structure of administrative district units of each country as an upper structure of the cell unit, Way. The method as claimed in claim 1, wherein the step (b) comprises: receiving, in the server system, an advertisement approval result of advertisement information for an auction bid for advertisers; And registering a result of the approval examination for each advertisement information, and processing the approved advertisement information so that the advertisement information can be displayed only for the approved advertisement information. The method as claimed in claim 1, wherein the bid response to the ad auction is at least one of the cell unit, the unit of an arbitrary shape formed by gathering a plurality of cells, and the administrative zone unit. Based advertising method. The method according to claim 1, wherein the advertisement information is exposed through an advertisement displaying object which is executed in a mobile device of a consumer among the advertisement displaying objects registered in advance in the server system. The method according to claim 11, wherein the exposure of the advertisement information is directly displayed on at least a part of the running advertisement object, a method of displaying a web site connected via the connection information displayed on the executed advertisement object, A method for displaying the content on a map, a method for displaying the content on a map, a method for displaying the content on a map, a method for displaying the content on a map, a method for displaying the content on a map, . [2] The method of claim 1, wherein the advertisement object is an application program or a web page that is previously registered by requesting the server system for a developer user interface (UI) browsed to a developer terminal, And a function of allowing an object to be registered. The method of claim 1, wherein the step (c) comprises the steps of: providing, in the server system, a developer user interface to a developer terminal having a function of enabling a developer to register the advertisement object; And receiving and registering advertisement presentation object information provided by the developer user interface (UI) of the developer terminal in the server system. The method of claim 1, further comprising: registering the advertisement object on the server system; When the advertisement object registered in the server system is started to be executed in the communication terminal of the consumer, the executed advertisement object obtains the current position information from the location information providing means of the communication terminal of the consumer, And requesting the advertiser to advertise the area auction. The method according to claim 15, wherein the step (c) comprises: searching, in the server system, whether there is a local advertisement registered with respect to a cell or an area corresponding to the current location information received from a communication terminal of a consumer requesting an advertisement ; And wherein the server system, the result of the search, wherein when the area Ad registered with respect to corresponding cells or regions on the current position information is present, the registered areas of the consumer with the advertisement contents of the advertisement and the exposure control information communication terminal And providing the advertisement information of the local advertisement in accordance with the exposure control information. The method according to claim 15, wherein, in the server system, when there is no local advertisement registered for a cell or an area corresponding to the current location information provided from a communication terminal of a consumer requesting an advertisement, Searching for a presence of a wide area advertisement registered on an administrative zone unit of an upper layer of the cell; In the server system, if the result of the search is that there is a wide area advertisement registered on the administrative zone unit, the contents of the advertisement of the registered wide area advertisement are provided to the communication terminal of the consumer together with the exposure control information, Wherein the advertisement information is exposed in accordance with the exposure control information. &Lt; Desc / Clms Page number 19 &gt; The method of claim 14, further comprising: receiving, in the server system, a result of an approval examination for the advertisement object; And issuing an authentication key to the approved advertisement object in the server system, wherein the authentication key is used as an identification key value for providing the advertisement information to the corresponding advertisement object A Location Based Advertising Method Using Area Auction. 15. The method of claim 14, wherein the advertisement object information provided by the developer terminal to the server system for registration includes a name and description of the advertisement object, a downloadable package URL, Wherein the location auction method comprises: The method according to claim 1, wherein, in the communication terminal of the consumer in which the advertisement is exposed, the number of advertisement impressions (w) exposed for each advertisement and the number of clicks of the advertisement when the consumer views the advertisement and clicks the advertisement to access the details of the advertisement Counting the number (x) and transmitting the counted number to the server system; And receiving and storing the number of advertisement information requests (r), the number of advertisement impressions (w) and the number of advertisement clicks (x) in the server system. Advertising methods. The system of claim 20, wherein in the server system, the advertisement exposure rate (w / r) is calculated using the number of advertisement information requests (r), the number of advertisement impressions (w) Calculating an ad click rate (w / x); Calculating revenue from each advertisement; And generating a report on an advertisement situation reflecting the calculated information. &Lt; Desc / Clms Page number 19 &gt; The server system according to claim 2, wherein, in the server system, the mobile device of the consumer located in a specific cell or region and having predetermined advertisement information periodically receives current location information transmitted from the mobile device, Periodically checking whether the user has moved to the area; And providing the new advertisement information to the mobile device of the consumer together with the new exposure control information when it is determined in the server system that the new advertisement information is registered in the moved cell or area, The method comprising the steps of: (a) providing a location auction for a region auction; The method according to claim 1, further comprising the steps of: calculating an advertisement cost of the advertisement when the advertisement starts to be displayed on the advertisement object executed in the communication terminal of the consumer among the advertisement objects previously registered in the server system; And subtracting, from the server system, the advertisement cost calculated from the amount charged in the advertiser's account of the advertiser. The method as claimed in claim 13, further comprising the steps of: calculating, in a server system, revenue generated when an advertisement is generated from an advertisement object registered by a developer; And processing the payment request amount to be paid to the developer's account when the developer's payment application for the generated advertisement revenue is received in the server system. The method of claim 1, wherein the advertisement information includes at least one of an image, a character, a moving picture, an audio, and a web page address, or a combination thereof, and information on an advertisement method of how to display the contents of the advertisement Wherein the location auction method comprises: A user interface (UI) for an advertiser that supports an advertiser to purchase an advertisement for a desired cell or area through an auction using a map for auction in which a geographical area is divided into cells;
A developer user interface (UI) that allows developers to register for ad serving;
A function of providing the advertiser user interface (UI) and the developer user interface (UI) to the advertiser terminal and the developer terminal, respectively; A function of receiving advertisement information and advertisement auction bidding information for a desired cell or area input by an advertiser using a user interface (UI) for receiving an advertisement right from an advertiser terminal; A function for developers to register and receive an advertisement object inputted by the user interface (UI) from the corresponding developer terminal; A communication terminal of one or more consumers located in a cell or an area in which an advertisement is registered based on the current location information of each communication terminal received from the communication terminals of the consumer executing the registered ad placement object, And a server system having a function of providing the registered one or more pieces of advertisement information together with the exposure control information determined according to the advertisement auction bidding information about the cell or the area and exposing the advertisement information according to the exposure control information ,
An advertisement is allocated to the divided geographical area through an auction, and an advertisement is provided to a communication terminal of a consumer existing in a geographical area to which the advertisement is allocated according to the auction result to be exposed A Location Based Advertising System Using Area Auctions. 27. The server system according to claim 26, wherein the server system has a function of generating and storing the auction map in which the geographical area on the map is segmented by a predetermined polygonal cell unit, which is a minimum unit for classifying the ad auction area, And providing a user interface for the advertiser to the advertiser terminal via a network in response to a request from the terminal,
The user interface for the advertiser may include a function of providing the auction map of the area requested by the advertiser terminal, a function of selecting an area in which the advertiser wants to bid for the advertisement auction at the advertiser terminal, And providing the advertiser terminal with the existing auction bidding information for the cell or the region selected by the advertiser. 27. The auction map of claim 26, wherein the auction map is a map generated by dividing a surface of the entire earth in units of cells each having a predetermined polygonal shape based on a coordinate system capable of expressing a surface of the entire earth Location - based advertising system using area auction. 29. The system of claim 28, wherein the auction map further comprises information on a hierarchical structure of administrative units of each country as an upper structure of the cell unit,
The user interface for the advertiser supports the bid for the advertisement auction to be at least one of the cell unit, the unit area of an arbitrary shape formed by gathering a plurality of cells, and the administrative zone unit Location - based advertising system using area auction. 25. The system of claim 24, wherein the advertisement information is exposed through an advertisement-displaying object running on a mobile device of a consumer among the advertisement-displaying objects registered in advance in the server system. The method according to claim 30, wherein the exposure of the advertisement information is directly displayed on at least a part of the running advertisement object, a method of displaying the advertisement information on a web site connected through the connection information displayed on the executed advertisement object And a method of displaying the content through the content executed via the connection information. The present invention is also directed to a location based advertisement system using area auction. The method according to claim 26, wherein the advertisement object is an application program or a web page that the developer user interface (UI) of the developer terminal requests to the server system and registers in advance, Wherein the location information providing unit acquires current location information from the location information providing unit of the communication terminal of the consumer and periodically provides the location information to the server system to request the advertisement. . The system of claim 32, wherein the server system comprises: a function of searching for a registered local advertisement about a cell or an area corresponding to the current location information provided from a communication terminal of a consumer requesting an advertisement; And when there is a registered local advertisement for a cell or an area corresponding to the current location information as a result of the search, the advertisement contents of the registered local advertisement are provided to the communication terminal of the consumer together with the exposure control information, And a function of causing the advertisement contents of the advertisement to be exposed according to the exposure control information. The server system according to claim 32, wherein when there is no registered local advertisement for a cell or an area corresponding to the current location information provided from a communication terminal of a consumer requesting an advertisement, Searching for whether a wide area advertisement registered on a zone unit exists; And providing the advertisement contents of the registered wide area advertisement together with the exposure control information to the communication terminal of the consumer when there is a wide area advertisement registered on the administrative zone unit as a result of the search, Wherein the location-based advertisement system further comprises a function of exposing the mobile terminal in accordance with the exposure control information. 27. The server system according to claim 26, wherein the server system further comprises: a number (r) of advertisement information requests per advertisement transmitted by the communication terminal of the consumer, an advertisement exposure number (w) And receiving and storing the number of clicks (x) of the click of the advertisement to access the details of the advertisement. (W / r) and an ad click rate (w / x) by using the number of advertisement information requests (r), the number of advertisement impressions (w) function; A function of calculating the revenue generated from each advertisement; And generating a report on an advertisement situation that reflects the calculated information. &Lt; RTI ID = 0.0 &gt; [10] &lt; / RTI &gt; 27. The system of claim 26, wherein the communication terminal of the consumer is a mobile communication device capable of communicating with the server system through the Internet while moving. 37. The method as claimed in claim 26 or 36, wherein only the mobile communication devices of the consumer who requests the advertisement while informing the location information thereof can receive the advertisement information and the exposure control information from the server system. Based advertising system. The server system according to claim 36, wherein the server system receives current location information periodically transmitted from a mobile device of a consumer located in a specific cell or area and has predetermined advertisement information exposed, Area; &lt; RTI ID = 0.0 &gt; a &lt; / RTI &gt; And when it is determined that the mobile advertisement has been moved, new advertisement information registered in the moved cell or area is provided to the mobile device of the consumer together with new exposure control information so that the new advertisement information is exposed according to the new exposure control information Wherein the location-based advertisement system further comprises a function of a location auction. 27. The server system according to claim 26, wherein the server system comprises: a function of calculating an advertisement cost of the advertisement when the advertisement starts to be displayed through the advertisement object executed in the communication terminal of the consumer among the advertisement objects registered in advance in the server system; Further comprising a function of subtracting the advertisement cost calculated from the amount charged in the advertiser's account of the advertiser.

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