KR20130047480A - Apparatus and method for providing contents based on search pattern of user - Google Patents

Abstract

When providing content, a basic search list including at least one or more contents corresponding to a search query input from a user terminal is transmitted to the user terminal, and content selection information on the selected content is received from the user terminal, whereby the search query and content are received. A search pattern of the user terminal is determined based on at least one search situation condition including selection information, and additional content according to the search situation of the user terminal is searched and provided according to the determined search pattern.

Description

Apparatus and method for providing content based on a user's search pattern {APPARATUS AND METHOD FOR PROVIDING CONTENTS BASED ON SEARCH PATTERN OF USER}

The present invention relates to a content providing apparatus and method for searching for and providing content suitable for a search situation.

In order to provide an integrated and consistent content providing service by connecting various multi-devices, the problem of how to provide accurate access to various contents becomes a differentiating factor. As such, contents that can be provided to a plurality of devices through a content providing service may be provided in various types such as real time broadcasting, VoD (Video on Demand), apps, music, e-books, games, UCC, and web contents. Regardless of the type of device, content may be encoded for one content so that continuous viewing information may be shared and linked between devices.

In such a content providing service, a content search is generally performed to obtain content information desired by a user. In the prior art, Korean Patent Laid-Open Publication No. 2009-0069978 discloses a list of recommended content based on a content usage history of a plurality of terminals, and recommends content that matches user information of the requesting terminal for the terminal requesting the content. Disclosed is a system, apparatus, and method for providing an optimal menu for a terminal according to a history of using a content by searching a list.

However, the existing content providing service provides one-time fragmentary search results without considering the characteristics of the user terminal or the current situation of the user.

In addition, the existing general content search service does not utilize the user's intention or purpose part that can be obtained through the user's action of selecting a specific search word input by the user or a specific object included in the search result.

Therefore, in the conventional content searching and providing service, the user must perform a repetitive query in order to individually find contents that match his or her taste and purpose.

For example, it may occur that multiple searches must be performed with the same query. That is, in the conventional content searching and providing service, if a user wants to use a replay service for a corresponding broadcast program using one broadcast program name as a search word, after performing a real-time broadcast program title search through an EPG (Electronic Program Guide) search There has been a problem of having to perform VoD search again with the same query.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems of the prior art, and provides an apparatus and method for providing a content that provides a content search result adaptive to a situation condition when a content search request is made.

According to an aspect of the present invention for achieving the above technical problem, the content providing apparatus, the basic for transmitting a basic search list including at least one or more content corresponding to the search query input from the user terminal to the user terminal Search processing unit; A content selection receiver configured to receive content selection information on the selected content of the content from the user terminal; A search pattern determination unit to determine a search pattern of the user terminal based on at least one or more search condition conditions including the search query and the content selection information; And an additional content providing unit configured to search for additional content according to a search situation of the user terminal based on the determined search pattern, and provide at least one additional content to the user terminal.

According to another aspect of the present invention, a content providing method includes: performing a basic search according to the search query when receiving a content search request including a search query from a user terminal; Providing a basic search list including information of contents detected through the basic search to the user terminal; Receiving content selection information on any one of contents of the basic search list from the user terminal; Collecting a search condition condition including the search query and the content selection information for the user terminal; Determining a search pattern according to the search situation condition; Performing an additional content search based on at least one of the search situation condition and the determined search pattern; And providing the user terminal with at least one additional content detected through the search for the additional content.

According to any one of the above-described problem solving means of the present invention, by setting the appropriate search pattern for each search situation condition in advance, the content search intention of the user by searching for and providing the content according to the search pattern suitable for the content search request And it is effective because it can quickly and conveniently search for and provide customized content that meets the purpose.

In addition, according to any one of the problem solving means of the present invention, in addition to the customized content that meets the search situation conditions, the content that is basically searched according to the search query entered by the user and the content recommended by acquaintances recommended by the user It is convenient to be able to do it.

In addition, according to any one of the problem solving means of the present invention, by automatically organizing a plurality of searched content to be transmitted through the set channel with the user terminal can be provided in conjunction with the relevant content without performing a separate search of the user convenience Do.

1 is a block diagram showing the configuration of an IPTV broadcasting system to which the present invention is applied.
2 is a block diagram illustrating a configuration of a content providing device according to an exemplary embodiment.
3 is a block diagram illustrating a configuration of an additional content providing unit according to an exemplary embodiment.
4 is a flowchart illustrating a content providing method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an IPTV broadcasting system to which the present invention is applied.

As shown in FIG. 1, the applied IPTV broadcasting system 10 of the present invention includes an IPTV service system 100, an IPTV service system 100, and a social networking service (SNS) server 400 that provide IPTV contents to a user side. ) And a content providing device 200 connected through a network, and a plurality of user terminals 301, 302-1 to 302-N connected to the content providing device 200.

In this case, in FIG. 1, the IPTV viewing terminal 301 of the user terminals connected to the content providing apparatus 200 is shown separately from other user terminals 302-1 to 302-N, but other user terminals 302-1 to 302. In addition to the N-TV, the IPTV viewing terminal 301 may also transmit a content search request to the content providing apparatus 200 or receive a search result accordingly, so that the IPTV viewing terminal 301 is also included in the user terminal.

The IPTV service system 100 includes an IPTV content providing server (not shown), and the IPTV content providing server is a content provider and contents for each content provider such as a program provider, a data provider, a terrestrial provider, or an IPTV content provider. Electronic program guide (EPG) information is transmitted to the IPTV viewing terminal 301. In this case, the IPTV content providing server may transmit the content requested from the IPTV viewing terminal 301 by a download and play method or a streaming method.

At this time, the IPTV service system 100 according to an embodiment of the present invention receives a content search request from the content providing apparatus 200 and provides at least one content information (or content) according to the content search request.

When the content providing device 200 receives a content search request from the connected user terminal, the content providing device 200 searches for content (hereinafter referred to as 'basic content') according to a search query word included in the content search request (hereinafter, 'basic search'). Is provided).

At this time, the content providing device 200 checks the search pattern according to the results of the basic search and the search situation conditions of the user terminal to search for and provide content suitable for the search situation and the search intention (hereinafter referred to as 'additional content'). do.

In addition, the content providing device 200 may access the SNS server 400 through a network, obtain acquaintance recommendation content (or acquaintance recommendation content information) for the user terminal, and provide the acknowledgment content to the user terminal.

Such a content searching and providing method according to a search condition condition of the user terminal of the content providing apparatus 200 will be described in detail with reference to FIGS. 2 to 4.

Meanwhile, the content providing apparatus 200 according to an embodiment of the present invention is connected to a plurality of user terminals and receives a content search request from the user terminals.

In this case, the IPTV viewing terminal 301 of the plurality of user terminals is a TV having an IPTV set-top box function in software or hardware, or an IPTV content such as a general IPTV set-top box hardware and a TV, computer, laptop, or portable terminal connected thereto. Means any terminal that can receive and play. The IPTV viewing terminal 231 may display the IPTV content on the display screen, and when the product information service request is received through an input device such as a remote controller, the product information may also be displayed on the display screen.

In addition, the plurality of user terminals 302-1 to 302-N (hereinafter, collectively referred to as '302' for convenience of description) are wired terminals connected to the content providing apparatus 200 such as an Internet telephone or a PC having a display screen. And various wireless terminal terminals equipped with a display screen such as a mobile phone, a smartphone, a PDA, a tablet, a notebook computer, a wireless Internet terminal, and the like, and wirelessly connected to the content providing device 200.

The set-top box module and the user terminals 302-1 through 302-N in the IPTV viewing terminal 301 transmit and receive an information message related to a content search with the content providing device 200 and display the content search service module on the screen. It may include.

For example, the IPTV viewing terminal 301 and the user terminal 302 are provided with a content search service program, and are provided from at least one or more of the IPTV service system 100 and the content providing apparatus 200 through the content search service program. Content information according to the content search request may be received and displayed on the screen. In addition, the IPTV viewing terminal 301 and the user terminal 302 on the SNS server 400 via the content providing device 200 (or directly) the information of the recommended content input by the user through the content search service program. You can register.

The communication module (not shown) on the IPTV viewing terminal 301 and the user terminal 302 transmits the search condition condition information at the time of requesting the content search to the connected content providing apparatus 200, respectively. The communication between the content providing device 200 and the user terminals 301 and 302 is a wired communication technology such as Ethernet, PLC, HomePNA, or a mobile communication femtocell such as WiFi, 2G / 3G / 4G / WiBro, Bluetooth, Zigbee, and infrared. Wireless communication technology such as communication, visible light communication, and the like may be used, but is not limited thereto.

The SNS server 400 is a service system that stores and provides data so that users can exchange information or opinions on content while playing content (eg, IPTV broadcast content). For reference, the information exchanged through the SNS server 400 may be additional information related to the content and content information recommended for each user, but is not limited thereto. In addition, the user may provide information or opinions about the content currently being played through the SNS server 400 to an unspecified number, or may be limited to the viewers registered as friends.

In this case, a plurality of users and neighboring users for each user are registered in the SNS server 400 according to an exemplary embodiment of the present invention, and content providing apparatus 200 as recommended content is recommended content information stored by neighboring users for each user. ) Can be provided.

Meanwhile, in FIG. 1, the content providing device 200 according to an embodiment of the present invention targets IPTV broadcasting content provided from the IPTV service system 100, and among the user terminals 301, 302-1 to 302-N. It will be described to perform the content search according to the content search request received from any one. However, the target of the content providing apparatus 200 according to an embodiment of the present invention to perform content search is not limited to the IPTV service system, but another content providing server or system (for example, music, and various servers or systems for providing playable content such as e-books, games, UCCs, and web contents.

Hereinafter, referring to FIGS. 2 to 4, a method of searching for and providing additional contents of the content providing apparatus 200 according to an embodiment of the present invention will be described in detail.

2 is a block diagram illustrating a configuration of a content providing device according to an exemplary embodiment.

3 is a block diagram illustrating a configuration of an additional content providing unit according to an exemplary embodiment of the present invention.

First, as shown in FIG. 2, the content providing apparatus 200 according to an exemplary embodiment of the present invention may include a search request processor 210, a basic search processor 220, a content selection receiver 230, and a condition condition collection. The unit 240, a search pattern determiner 250, a search pattern classifier 260, a search pattern database 270, an additional content provider 280, and an SNS content processor 290 are included.

The search request processor 210 receives a content search request from any one of the IPTV viewing terminal 301 and the plurality of user terminals 302. At this time, the content search request received from the IPTV viewing terminal 301 and the user terminal 302 includes a search query.

The search request processor 210 transmits the search query word included in the received content search request to the basic search processor 220, the search pattern determiner 250, and the additional content provider 280.

The basic search processor 220 performs a content search based on the search query in response to a content search request received through the search request processor 210. At this time, the basic search processing unit 220 transmits a content request including a search query to the IPTV service system 100 connected through a network, and receives at least one content information (or content data) as a response.

The basic search processor 220 generates a basic search list including content information (or content data) received from the IPTV service system 100 and transmits the content search request to the user terminal (or IPTV viewing terminal). To provide.

The content selection receiving unit 230 receives content selection information corresponding to the basic search list from the user terminal (or IPTV viewing terminal) that has transmitted the content search request.

The content selection receiver 230 transmits the received content selection information to the search pattern determination unit 250 and the additional content providing unit 280.

The context condition collecting unit 240 collects context condition information on the user terminal (hereinafter referred to as a search request terminal) that has transmitted the content search request, and then searches the pattern determining unit 250 and the additional content providing unit 280. To send).

In detail, the condition condition collecting unit 240 may include time information when the search request terminal requests content search, location information of the search request terminal, user information of a user connected through the search request terminal, and terminal type information of the search request terminal. Collecting the condition condition information including at least one of operation information of a terminal correlated with the search request terminal and content information reproduced at a terminal associated with the search request terminal. For reference, the terminal associated with the search request terminal may be an IPTV viewing terminal 301.

For reference, the situation condition information, the search query word, and the content selection information are included in a search condition condition. Based on such a search condition condition, the search pattern determination unit 250 determines a search pattern suitable for the search condition condition of the search request terminal, and the additional content providing unit 280 additional content suitable for the search condition condition of the search request terminal. Perform searches and offers.

Meanwhile, in an embodiment of the present invention, the search request processor 210 and the content selection receiver 230 transmit the search query word and the selected content information to the search pattern determiner 250 and the additional content provider 280, respectively. Explained. In this case, the situation condition collector 240 may further collect the search query word and the selected content information together with the situation condition information and transmit the collected search query word and the selected content information to the search pattern determiner 250 and the additional content provider 280.

The search pattern determiner 250 receives a search situation condition including the search query word, the content selection information, and a plurality of context condition information, and based on the received search situation condition, the search pattern according to the search condition of the search request terminal. Determine.

In this case, the search pattern determination unit 250 may be configured according to a search situation condition of the current search request terminal among a plurality of types of search patterns classified based on a result of a plurality of user terminals searching content according to each search situation condition in advance. Detect the search pattern.

In detail, the search pattern determination unit 250 may detect a search pattern that meets a search condition condition of the search request terminal among a plurality of types of search patterns previously stored in the search pattern database 270.

The search pattern determiner 250 transmits the determined search pattern information to the additional content provider 280. In addition, the search pattern determiner 250 transmits the determined information of the search pattern and the corresponding search condition condition to the search pattern classifier 260.

Meanwhile, the plurality of types of search patterns stored in the search pattern database 270 are search patterns classified and stored according to preset criteria, or the search pattern classifier 260 is based on search patterns determined for a plurality of user terminals. The search pattern may be classified.

The search pattern classification unit 260 classifies a plurality of types of search patterns based on information of content selected by the user terminal from a content search request received by the plurality of user terminals in advance and the result of the content search. In this case, the search pattern classification unit 260 may reclassify and store the search pattern according to each search situation condition and update the search pattern database 270 whenever content search and content selection are generated by a content search request of the user terminal. have.

As such, the search pattern refers to a pattern defined by at least one of a content search intention corresponding to a point in time at which the search request terminal inputs a search query and a surrounding situation of the user terminal. That is, the search patterns are classified based on the surrounding situation conditions when the user terminal requests the content search.

For example, types of search patterns according to an embodiment of the present invention may be classified into leanback, moving, secondary and prime patterns as shown in Table 1 below. May be, but is not limited to.

Search pattern Justice Leanback Search pattern when the main time zone for watching TV and the location of the user's terminal is at home Moving Search pattern when the user terminal is moving Secondary Search pattern when the location of the user terminal is home and both the IPTV viewing terminal and the multiple user terminals are turned on Prime Search patterns for commute time and live broadcast prime time

The Leanback pattern defined in Table 1 is a search pattern in a situation where a user requests to search for content on demand (VOD) rather than a TV program.

And, since the moving pattern is a situation where the condition condition of the user terminal is likely to be in wireless communication, a search for low-capacity content such as a short video (UCC), an app (application on a smartphone), and music, rather than a content to be watched for a long time This is a search pattern for a situation of requesting a situation or inquiring of a schedule of TV programs in advance.

In addition, the secondary pattern is mainly searched by the auxiliary means (ie, user terminals other than the main terminal to play the content) to play the content through the IPTV viewing terminal 301 or to view additional information related to the played content together. Search pattern of the situation. In such an auxiliary means pattern, the subject of the search is an auxiliary means (for example, a smartphone), but a medium for reproducing the content according to the search result is an IPTV viewing terminal, similar to the leanback pattern or the main means pattern depending on the time zone. It may be a search pattern.

In addition, the prime pattern is mainly a search pattern in a situation where it is highly likely to request a search for news or a popular drama / entertainment program. For example, a search context condition that matches the main vehicle pattern may be a weekday 7-9 pm rush hour, evening news / major drama showtime, weekend drama / popular showtime.

The additional content providing unit 280 searches for additional content according to the search situation of the search request terminal based on the search pattern determined for the search request terminal, and at least to a preset user terminal (that is, a terminal to actually reproduce the searched content). Provide one additional content.

In this case, the additional content providing unit 280 according to an embodiment of the present invention may further provide basic content included in the basic search list and acquaintance recommended content for the search request terminal together with the additional content.

In detail, as illustrated in FIG. 3, the additional content providing unit 280 includes an additional content search module 281, a channel organization module 282, and a channel generation module 283.

The additional content search module 281 detects at least one additional content by performing an additional content search according to the search situation of the user terminal based on at least one of the current search situation condition of the search request terminal and the determined search pattern.

The additional content search module 281 may perform attribute information (eg, category type, genre, location, performer, content, etc.) of content to be searched (a plurality of contents acquired from an IPTV service system or previously stored). And metadata information including information such as a topic).

In this case, the additional content search module 281 calculates an association degree between each search target content and the determined search pattern based on attribute information for each of the plurality of search target contents, and converts the plurality of search target contents into values of the association degree. The additional content may be detected by filtering. In addition, the additional content search module 281 may detect, as the additional content, content having attribute information that is equal to or larger than a predetermined reference value that is related to the search situation conditions of the search request terminal among the search target content.

The channel programming module 282 generates an additional content schedule consisting of at least one additional content.

In this case, the channel programming module 282 may rank a predetermined number of additional contents in order of high association with the determined search pattern among a plurality of additional contents acquired from the additional content searching module 281, and ranking Create a schedule consisting of additional contents included in.

In addition, the channel configuration module 282 according to an embodiment of the present invention recommends an acquaintance consisting of a basic organization table consisting of at least one content included in the basic search list, and acquaintance recommended content obtained from the SNS content processing unit 290. At least one of the schedules may be further generated. For reference, the acquaintance recommendation schedule may be composed of contents according to the search situation condition among the acquired acquaintance recommendation contents.

In this case, the channel programming module 282 may include real-time broadcast content when a plurality of real-time broadcast content and VoD (Video on Demand) content are included among contents included in generating an additional content schedule, a basic schedule, and an acquaintance recommendation schedule. After organizing first, VoD content may be organized between real-time broadcasting content. For reference, the channel programming module 282 may organize contents based on play time information of VoD content and pause time information between real-time broadcast contents.

The channel generation module 283 sets at least one channel of an additional content transmission channel, a basic content transmission channel, and an acquaintance recommended content transmission channel with a preset user terminal (ie, a terminal that will actually play the retrieved content). In addition, the channel generation module 283 transmits content for each channel based on the content organization table corresponding to each generated channel. That is, the channel generation module 283 transmits content through the additional content transmission channel according to the additional content schedule, transmits the content through the basic content delivery channel according to the basic schedule, and transmits the acquaintance recommended content according to the acquaintance recommendation schedule. Send content through the channel.

The SNS content processor 290 obtains acquaintance recommended content information according to user information of the user terminal (ie, a search request terminal) from the SNS server 400 connected through a network, and transmits it to the channel programming module 282. In addition, the SNS content processor 290 transmits the recommended content information input from the user terminal to the SNS server 400 and registers as recommended content.

In this case, the content processor 290 transmits an acquaintance recommendation content request including user information input through the search request terminal to the SNS server 400, and acquaintances recommendation content (or acquaintance recommendation content information) according to the acquaintance recommendation content request. ).

4 is a flowchart illustrating a content providing method according to an embodiment of the present invention.

First, a content search request including a search query is received from a content search request terminal (ie, an IPTV viewing terminal or a user terminal) (S410).

Then, a basic search is performed based on the search query word, and a basic search list including information of at least one content detected according to the basic search is generated and provided to the user terminal (or IPTV viewing terminal) ( S420).

Thereafter, content selection information for any one of contents included in the basic search list is received from the content search request terminal (S430).

In operation S440, a search condition condition including the search query word and content selection information is collected.

In this case, the search situation condition includes current situation condition information of a user terminal (ie, a search request terminal), and the condition condition information includes time information of a time point when a search request terminal requests content search, location information of a search request terminal, And at least one of user information of a user connected through the search request terminal, terminal type information of the search request terminal, operation information of a terminal correlated with the search request terminal, and content information reproduced at a terminal associated with the user terminal. .

Then, the search pattern corresponding to the content search request terminal is determined based on the search situation condition (S450).

At this time, a plurality of types of search patterns are set in advance, and among the plurality of search patterns, a search pattern corresponding to the search condition condition is determined.

Thereafter, at least one additional content is detected by performing context-sensitive content search according to the determined search pattern (S460).

Specifically, the plurality of types of search patterns are in a state in which an association degree is calculated for each content attribute information (for example, metadata information) in advance. In this case, an association degree between the attribute information condition matching the determined search pattern and each attribute information of the search target contents may be calculated, and at least one additional content may be detected based on the association degree.

Thereafter, the plurality of contextually tailored contents (ie, additional contents) detected through the search are provided to a predetermined user terminal (that is, a user terminal that will actually play the contents) (S470).

Meanwhile, in the content providing method according to an exemplary embodiment of the present invention, in addition to the additional content in step S470, basic content included in the basic search list and acquaintance recommended content for the user may be further provided.

As such, the method of providing at least one of the basic content, the additional content, and the acquaintance recommended content to the user terminal is the same as or similar to the method described through the additional content providing unit described with reference to FIG. 3, and thus, a detailed description thereof will be omitted.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

100: IPTV service system 200: content providing device
301: IPTV viewing terminal 302: User terminal

Claims (20)

In the content providing device,
A basic search processor for transmitting a basic search list including at least one or more contents corresponding to a search query input from a user terminal to the user terminal;
A content selection receiver configured to receive content selection information on the selected content of the content from the user terminal;
A search pattern determination unit to determine a search pattern of the user terminal based on at least one or more search condition conditions including the search query and the content selection information; And
And an additional content providing unit for searching for additional content according to a search situation of the user terminal based on the determined search pattern, and providing at least one additional content to the user terminal. The method of claim 1,
And a search pattern database for storing at least one search pattern matching a plurality of search condition conditions. The method of claim 2,
The search pattern determination unit,
And a search pattern based on a search condition condition of the user terminal among search patterns previously stored in the search pattern database. The method of claim 1,
The search situation condition is,
The search query, the content selection information, the terminal type of the user terminal, the location information of the user terminal, the user information of the user terminal, the information of the terminal associated with the user terminal, and the content information played by the terminal associated with the user terminal. And at least one of the contents providing apparatus. The method of claim 1,
The search pattern,
Leanback, moving, secondary and prime,
Each search pattern is defined by at least one of a content search intention at the time when the search query is input and a surrounding situation of the user terminal. The method of claim 1,
The additional content providing unit,
An additional content search module configured to detect at least one additional content by performing an additional content search according to a search situation of the user terminal based on at least one of the search situation condition and the determined search pattern;
A channel programming module configured to generate an additional content program table composed of the detected additional content; And
And a channel generation module configured to set an additional content transmission channel with the user terminal and transmit content through the additional content transmission channel according to the additional content schedule. The method according to claim 6,
Acquire acquaintance recommended content information according to user information of the user terminal from an SNS (Social Network Service) server connected through a network,
And an SNS content processing unit which transmits the recommended content information input from the user terminal to the SNS server and registers the recommended content information as recommended content. The method of claim 7, wherein
The channel configuration module,
And an at least one programming table of at least one content list including at least one content included in the basic search list, and an acquaintance recommendation table consisting of the obtained acquaintance recommendation content. The method of claim 8,
The channel generation module,
Further setting at least one channel of the basic content delivery channel and the acquaintance recommended content delivery channel with the user terminal,
Transmit contents through the basic content transmission channel according to the basic schedule table;
And a content providing device configured to transmit content through the acquaintance recommended content transmission channel according to the acquaintance recommendation schedule. The method of claim 8,
The channel configuration module,
Content acquiring device for generating the acquaintance recommendation schedule consisting of the content in accordance with the search situation conditions of the acquaintance recommended content. The method according to claim 6,
The additional content search module,
Calculating an association degree between each search target content and the determined search pattern based on attribute information for a plurality of search target contents, and filtering the plurality of search target contents according to the value of the association degree to detect the additional content Content providing device. The method according to claim 6,
The channel configuration module,
When generating a schedule including a plurality of real-time broadcast content and VoD (Video on Demand) content, the real-time broadcast content is preferentially organized and the VoD content is arranged between the real-time broadcast content,
And providing the content based on the play time information of the VoD content and the time information between the real time broadcast content. In the content providing method,
(a) if a content search request including a search query is received from a user terminal, performing a basic search according to the search query;
(b) providing a basic search list including information of contents detected through the basic search to the user terminal;
(c) receiving content selection information on any one of the basic search list from the user terminal;
(d) collecting a search situation condition including the search query and the content selection information for the user terminal;
(e) determining a search pattern according to the search situation condition;
(f) performing an additional content search based on at least one or more of the search condition and the determined search pattern; And
(g) providing at least one additional content detected by the additional content search to the user terminal. The method of claim 13,
Before the step (a)
(h) classifying and setting a plurality of search patterns based on a preset search condition condition,
The search situation condition is,
The search query, the content selection information, the terminal type of the user terminal, the location information of the user terminal, the user information of the user terminal, the information of the terminal associated with the user terminal, and the content information played by the terminal associated with the user terminal. And at least one of the contents providing method. The method of claim 13,
The step (f)
(f-1) calculating a degree of association with the determined search pattern based on the content attribute information for each of a plurality of search target contents; And
(f-2) detecting the plurality of additional contents by filtering the plurality of search target contents according to the value of the degree of association. The method of claim 13,
The step (g)
(g-1) generating an additional content organization table composed of the detected additional content; And
(g-2) setting an additional content transmission channel with the user terminal and transmitting content through the additional content transmission channel according to the additional content schedule. 17. The method of claim 16,
Before step (g),
(i) obtaining acquaintance recommended content according to user information of the user terminal from a social network service (SNS) server connected through a network. The method of claim 17,
In the step (g-1),
And further generating at least one of the basic list consisting of at least one content included in the basic search list, and the recommendation list consisting of acquaintance recommendation contents. The method of claim 18,
In the step (g-2),
And generating at least one channel of a basic content transmission channel for transmitting content according to the basic programming table and an acquaintance recommended content transmission channel for transmitting content according to the acquaintance recommendation schedule. The method of claim 18 or 19,
At least one or more of the additional content schedule, the basic schedule and the acquaintance recommendation schedule,
When the real time broadcast content and the VoD content are generated including a plurality of real time broadcast content, the real time broadcast content is preferentially organized and then the VoD content is arranged between the real time broadcast content.
And is organized based on the reproduction time information of the VoD content and the time information between the real time broadcast content.

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