KR20120134693A - A method of managing/controlling a store and a system therefor - Google Patents

Abstract

PURPOSE: A store management/control method and a system for the same are provided to automatically recognize products in a digital interface equipped in a store, thereby automatically outputting information about the recognized products. CONSTITUTION: Digital signage(1550) includes the following. A communication module(1552) supports a wired/wireless communication method and transmits/receives data. A decoding unit(1554) decodes the data received from a management system and a digital display stand through the communication module. The digital signage outputs product related data for one or more products among products of the digital display stand. [Reference numerals] (1512) Communication module; (1514) Decoding unit; (1516) Control unit; (1534) Product sensing unit; (1536) Electron price tag unit; (1538) Control unit; (1552) Communication module; (1554) Decoding unit; (1556) Control unit; (1558) Display control unit; (1570) Server; (5132) Communication module

Description

A METHOD OF MANAGING / CONTROLLING A STORE AND A SYSTEM THEREFOR}

The present invention relates to the control / management of digital devices used in the store, and more particularly, to automatically recognize the product in the digital interface (digital interface) provided in the store (store), the recognized product The information also relates to a method for controlling or managing the automatic output and a system therefor.

In general, when a consumer, ie, a user, accesses the Internet and selects and pays for a desired product, the user receives a product delivered after a predetermined time passes through another channel, or visits a store to select and pay for the product to receive the product directly. Buy a product with.

In recent markets, large department stores and large marts have been activated. However, in the case of large department stores or large marts, there are many different products and consumption costs are very fast. In such a case, it is difficult to manage the store because a lot of manpower and economic cost are required to manually change and display information on each stand.

In addition, the use of manpower may not reflect information that is changed or updated in real time, which may confuse consumers.

In the present specification, to solve the problems as described above, an object of the present invention, store management to automatically recognize this in the case of the product arrangement or arrangement in the store in the digital interface and output the recognized product-related data It is to provide a method and a system therefor.

One example of a store control system according to the present invention includes a digital stand having a recognition unit for recognizing a product disposed on a stand and an output unit for outputting information of the recognized product; A digital signage for outputting data related to products recognized in a digital stand; And a management system in communication with the digital carriage and the digital signage to transmit control data and receive processing data. Here, the product-related data includes at least one of audio, video, and text data for advertisement and promotion of the corresponding product, and the management system includes a database about the product-related data. Here, the store control system may further include a server for transmitting and receiving data by communicating with the digital platform, digital signage and management system.

According to the present invention, an example of a method of managing a store to recognize a product through a digital interface in a store control system and output the recognized product information includes: recognizing a product disposed on the digital interface; Receiving recognized product related data; Decoding the received product related data; And outputting the decoded product related data to a predetermined area corresponding to the corresponding product. Here, the product related data may include at least one of audio, video, and text data for advertisement and promotion of a corresponding product, and the product related data may be extracted from a database of the store control system.

According to the present invention,

First, there is an effect that can automatically recognize the product placed or arranged on the stand.

Second, it is possible to output and provide electronic-price tag data on the products recognized in the market, there is an effect that can output the advertising and promotion information through the digital signage.

Third, there is an effect that can build an automated system of the store.

Fourth, there is an effect that can automatically prevent and update the customer's confusion, such as customers by changing and updating the product in the shelf in real time.

Fifth, according to an automated system such as payment, it can solve the inconveniences of consumers and customers, provide various data, and inspire the desire to purchase products.

Sixth, there is an effect that can maximize the efficiency of the entire store.

1 is a view showing an example of a store control system according to the present invention,
2 is a view illustrating an example of a store control method according to the present invention;
3 is a view illustrating another example of a store control method according to the present invention;
4 is a view illustrating another embodiment of a store control method according to the present invention;
5 is a view illustrating another embodiment of a store control method according to the present invention;
6 is a view illustrating an example of a product recognition and information providing method in a digital interface according to the present invention;
7 and 8 are diagrams for explaining an example of the operation according to the interlocking of the digital signage and the smart-shelf according to the present invention,
9 and 10 illustrate the actual interface of FIGS. 7 to 8;
11 and 12 illustrate an example of an interface for providing tag information in the aforementioned smart-shelf according to the present invention;
13 and 14 illustrate an example of a display method of a digital signage linked with a smart-shelf according to the present invention; and
15 is a view showing an example of a detailed block diagram of a shop control system according to the present invention.

Hereinafter, the present invention will be described in more detail with reference to the drawings.

The suffix "module" and " part "for components used in the following description are given merely for ease of description, and the" module "and" part "

Moreover, although an embodiment of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, the present invention is not limited or limited by the embodiments.

As used herein, terms used in the present invention are selected from general terms that are widely used in the present invention while taking into account the functions of the present invention, but these may vary depending on the intention or custom of a person skilled in the art or the emergence of new technologies. In addition, in certain cases, there may be a term arbitrarily selected by the applicant, in which case the meaning thereof will be described in the description of the corresponding invention. Therefore, it is intended that the terminology used herein should be interpreted based on the meaning of the term rather than on the name of the term, and on the entire contents of the specification.

Hereinafter, in the present specification, digital devices used in a store according to the present invention, more specifically, a user or a user terminal may purchase a desired product more easily and conveniently than in the store. The store control method and system for controlling the same will be described.

In this regard, in the present specification, the term "user terminal" is used to mean all terminals having a communication module capable of communicating by wire or wirelessly. Such a user terminal may include a user-owned mobile phone, a smartphone, a tablet PC or a store-owned terminal. In particular, the user terminal according to the present invention is a terminal capable of communicating with a digital interface or / and management system, if necessary, an application or software (i.e., for communication, data exchange, payment, etc.) with the digital interface or / and management system. software can also be downloaded.

In addition, the term "digital stand" is used to include all the stands capable of recognizing a product placed on a stand including a digital device and outputting information on the recognized product. Particularly, in the present specification, a product that can be provided by automatically recognizing a product placed on a shelf through a product detection sensor and digitally displaying price information of the recognized product through an e-price tag will be described as an example. . Hereinafter, the digital stand will be described as a smart-shelf.

In addition, the term "digital signage" means interfacing with a user or a user terminal and outputting a processing and / or processing result in conjunction with a management system, and / or operating in conjunction with the aforementioned smart-shelf. Used to mean all digital devices. Here, the digital signage may interface with a user or user terminal by adopting a touch interface such as a touch screen or a touch pad and / or a non-contact interface such as a remote controller or a pointer. In addition, the digital signage may include an operating system (OS) necessary for processing such as interworking or communication with a user, a user terminal, and / or a management system.

Hereinafter, for convenience of description, it may be described as a digital interface including both a smart-shelf and a digital signage according to the present invention. The relationship, interworking, functions, and operations between the smart-shelf and the digital signage in the digital interface will be described in more detail with reference to the accompanying drawings, and detailed description thereof will be omitted.

In addition, the term "management system" refers to a system that performs not only overall store management but also control for processing a user's product purchase process. In the present specification, a point of sales (POS) composed of a terminal, a store controller, a host computer, and the like as the management system will be described as an example.

In addition, in the present specification, the output to the display does not necessarily refer to the output of the image or video data including the same, and may also be used to include a case in which related audio data or text data is provided simultaneously or at the same time.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a view showing an example of a store control system according to the present invention.

Here, the shop control system according to the present invention may further include some components in addition to the configuration shown in FIG. In other words, the scope of the present invention is not limited to the illustrated configuration, which will be construed by the claims.

In particular, the shop control system according to the present invention in FIGS. 1A and 1B comprises a digital interface 20, 60 and a POS 30, 70. In FIG. 1A, the digital interfaces 20 and 60 and the POSs 30 and 70 interface with the user 10, whereas in FIG. 1B, the digital interfaces 20 and 60 and the POS 30 and 70 interface with the user terminal 50.

Here, the digital interfaces 20 and 60 are used as meanings including the smart-shelf and the digital signage as described above, and in some cases, the digital interface may be interpreted as either the smart-shelf or the digital signage. .

An example of a digital interface capable of communicating with a user or a user terminal in a store control system according to the present invention, and a management system for store management / control, includes a communication module communicating with a user terminal and a management system, and received from the management system. It may include a control module for controlling to output information by arranging information about the product in units of rows or columns, and to output a user interface (UI) and related information about the corresponding product when a specific product is selected. . In this case, the information about the product may include at least one of video data, audio data, and text data including an image of the corresponding product, and in particular, the text data may include basic unit price information of the corresponding product.

In addition, the store control system according to the present invention, in addition to the configuration shown in Figs. 1a and 1b, the warehouse 40, 80 or / and the server 35 for ejecting the product stored under the control of the POS (30, 70) 75) more.

Here, the servers 35 and 75 may be used to mean all components that support the POS 30 and 70 or the digital interface. For example, the server (35, 75) is a payment server for generating or making payment information in the POS (30, 70), a communication server for providing a communication environment, a database of product information or promotion information about products It may be any one of an information server, a product manufacturer server, and the like. In addition, although illustrated as one configuration in FIGS. 1A to 1B, this may mean only one server of the servers, but may also be used to mean at least two or more servers among the servers.

Hereinafter, a process of controlling a store including a product purchase process in a store control system as shown in FIG. 1 will be described in more detail with reference to the accompanying drawings.

2 is a view illustrating an example of a store control method according to the present invention, Figure 3 is a view showing another example of a store control method according to the present invention.

In relation to the present invention, the user's product purchase method in the store can be largely divided into the following two descriptions. One is a method in which the user 10 directly purchases the product by moving it to the stand where the product is placed together with a means such as a cart, and the other is the product being placed using the digital interface 20 provided in a predetermined space in the store. It is a method of selecting and paying for a purchase on the digital interface without receiving a direct move or viewing directly, and receiving a product paid in a predetermined space. In the following specification, for the convenience of explanation and convenience of description, the former will be referred to as an offline purchasing method, and the latter will be described as an online purchasing method.

2 specifically illustrates an online purchasing scheme according to the present invention. In other words, FIG. 2 illustrates an online purchase method by the user 10, and FIG. 3 illustrates an online purchase method and an offline purchase method by the user 10.

First, an example of a store control method associated with an online purchase method according to the present invention will be described with reference to FIG. 2.

First, the user 10 visits a store and inputs customer information into the digital signage 20 provided in the store (S202). Here, the input of the customer information may be performed by the user 10 by directly touching the customer information on the digital interface 20, or the like, in advance registering the customer information in the system of the store and registering the card or registered terminal according to the registration. This may be done by tagging the digital interface 20.

The digital interface 20 transmits the input customer information of the user 10 to the POS 30 (S204), and the POS 30 authenticates the corresponding customer based on the transferred customer information (S206 / S208).

Here, the authentication process, for example, determines whether the customer is a pre-registered customer or an unregistered customer, and in the case of an unregistered customer, the data necessary for performing the registration process is output through the digital interface 20 to register the registration. Outputting the necessary information and requesting provision of additional information necessary for registration. Thereafter, when the user 10 provides additional information necessary for registration, the digital interface 20 transmits the provided additional information to the POS 30, and the POS 30 performs a registration procedure for the customer. If the registration procedure is completed, the registration may be performed through the digital interface 20.

The POS 30 may generate a registration number and the like for future customer authentication for the registered customer and provide the same to the user through the digital interface 20. Here, when the identification information or the registration information of the registered customer is provided through the digital interface 20 as described above, information leakage may occur, and means such as a terminal or an e-mail of the user based on the information provided by the user 10. You can also provide this information.

Therefore, the customer information in step S202 may be replaced by, for example, inputting identification information given to the customer registered in the above-described POS (30).

In addition, in the foregoing description, the user 10 may perform only the initial customer registration through a store homepage on the Internet, which is separately established in the POS 30, or perform a registration procedure on the digital signage 20.

In addition, the digital interface 20 may authenticate the customer. In this case, the digital interface 20 downloads data or software necessary for customer registration or customer authentication from the POS 30 or the server and directly performs the data. It may be.

In this case, the digital interface 20 may continuously communicate with the POS 30 or the server in a periodic or aperiodic manner to update customer-related data so that there is no problem in the customer registration or authentication procedure. Alternatively, the customer information may be updated by the digital interface 20 only when there is an update in the customer information in the POS 30 or the server.

The above-described steps S202 to S208, that is, customer authentication or customer confirmation, may be previously performed separately from the store control process as a basic procedure before product purchase, for example, according to the present invention.

After performing up to step S208, the user 10 now performs a practical procedure for purchasing the product.

In other words, when the user 10 inputs information on desired product (s) to the digital interface 20 (S210), the digital interface 20 outputs product information based on the input information (S212).

Here, the digital interface 20 provides, for example, an input window for inputting product information in a predetermined area of the display window, and the user 10 accesses the input window to input desired product information.

Here, the digital interface 20 may be provided in the form of, for example, a touch keyboard as an input means for inputting product information of the user 10. Alternatively, the digital interface 20 may provide a preferred product list based on the past product purchase list of the authenticated customer in the above-described process.

In this case, the digital interface 20 may provide a list of preferred products according to the preference, that is, the most recently purchased or most frequently purchased, or may be provided in Korean or alphabetical order to provide the user's input or It is also possible to facilitate selection.

Alternatively, the digital interface 20 may provide a preferred product list as described above when the user selects a preferred product list icon or item in a predetermined area on the display.

In addition, the digital interface 20 may include a separate recommended product list icon or item to provide a list of discounts or a list of products purchased by many consumers at the corresponding time or corresponding time period in the corresponding store.

In addition, the digital interface 20 may provide a list of relevant products when the user enters a specific word using the above means.

In this regard, the digital interface 20, in providing a list of products according to the input of the user 10, provides data in text form including a product manufacturer, a product name, and the like, and provides image data and product placement for the selected product. Detailed information, including positional information about the back, may be provided.

As described above, when the user 10 selects a specific product based on the product information output from the digital signage 20 (S214), the user 10 transmits information on the selected product, that is, product selection information to the POS 30. (S216).

In this case, when the user 10 selects a specific product, the digital interface 20 may provide information on a unit price, quantity, and a payment scheduled amount according to the quantity of the selected product to facilitate the user's selection.

The delivery of the product selection information to the POS 30 in the digital interface 20 may be for generating payment information, or for delivering the ejection of the selected product to the distribution warehouse 40 in advance, or both. Can be.

However, the digital interface 20 may induce the ejection of the selected product by delivering the product selection information directly to the warehouse 40 without passing through the POS 30. However, in this case, there is a problem such as the future payment or theft concerns, it may be preferable to eject when the final payment completion information received through the POS (30).

In addition, here, the warehouse 40 is not the user directly purchase / receive the product offline, but simply select the product online on the digital interface 20, and after payment, select and pay in the POS 30 or a separate space To receive the finished product.

The POS 30 generates payment information based on the product selection information of the user transmitted from the digital interface 20 (S222). Here, the payment information may be made at the same time as or before the step S220 described above.

In addition, in generating payment information, the POS 30 may generate payment information in conjunction with a payment server.

The POS 30 may output the generated payment information through the digital interface 20 and request a payment progress. In this case, the POS 30 or the digital interface 20 may provide information on the items of the product selected by the user, the quantity according to the corresponding item payment amount, the total payment amount, and the like, and request the selection of the payment means. Here, the POS 30 or the digital interface 20 may request a payment progress based on the payment means information previously registered in the customer information without requesting selection of the payment means.

The user 10 checks the payment information output on the digital interface 20, selects a payment method or a payment method, provides information for payment, and then requests a payment (S224). The payment request of 10 is transmitted to the POS 30 (S226).

The POS 30 proceeds with payment according to the payment request of the user 10. In this case, the payment process may be performed through communication with an external payment server, for example.

When the payment is completed, the POS 30 transmits the payment completion information to the digital interface 20 (S228), and the digital interface 20 outputs it and reports it to the user (S230).

When the user 10 confirms the payment completion through the digital interface 20, the user 10 receives the product previously ejected from the warehouse 40 in a predetermined space (S232). The promised space includes, for example, a POS 30.

The above description is, for example, digitally provided in the store rather than the POS 30, which is a limited and fixed space for products that the user 10 directly checks and does not need to purchase the product through offline. The case of selecting a product and making a payment through the interface 20 and receiving the corresponding product has been described.

Next, another example of the store control method according to the present invention will be described with reference to FIG. 3.

Unlike FIG. 2 described above, FIG. 3 illustrates a store control method according to the present invention in the case of a purchase type in which an online purchase method and an offline purchase method are combined.

Hereinafter, a description of a part overlapping with the content of FIG. 2 will be referred to the above description, and a detailed description thereof will be omitted.

First, the customer authentication or confirmation procedure in steps S302 to S308 of FIG. 3 is performed in the same manner as steps S202 to S208 of FIG. 2 described above, and the detailed description is omitted herein.

Thereafter, the user 10 inputs product information (S10), and the digital signage 20 outputs corresponding product information (S312).

The user 10 selects a product based on the product information output on the digital interface 20 (S314).

Here, the digital interface 20 may allow a user to select a corresponding product or to select an online / offline purchase together with the product information, for example, in outputting product information.

In the following description, a product for which the user 10 selects an online purchase, for example, is referred to as a first product, and a product selected for offline purchase is a second product.

When the first interface and the second product are selected in operation S314, the digital interface 20 transmits information on the selected first product and the second product to the POS 30 (S316).

The POS 30 transmits the first product selection information related to the online purchase among the first product selection information and the second product selection information transmitted from the digital interface 20 to the distribution warehouse 40. In addition, the POS 30 may generate payment information based on the selected first product information and second product information.

The digital interface 20 outputs information on the selected second product (S20). In this case, the user may provide location information on a sales location of each product, personal information such as a manager of a related product, contact information, and the like. In addition, if necessary, the digital interface 20 may be provided or output the above information in a printed form through a predetermined place.

After that, the user 10 directly purchases the second product (S322).

The POS 30 requests payment progress by generating payment information or outputting the generated payment information after the user 10 purchases the second product (S324).

When the user 10 checks the output payment information and requests payment processing (S326), the POS 30 proceeds with payment either through itself or through communication with an external payment server. When the payment is in progress and completed as described above, the POS 30 outputs the payment completion information (S328), and the user 10 checks the payment completion information and is ejected from the distribution warehouse 40 at a predetermined position in advance. The product purchase is terminated by receiving the product.

In the above-described process, if the second product information selected in step S314 and the information of the second product purchased in the actual store are different, the user 10 may correct the second product purchase information through a nearby digital interface.

In addition, the payment process of step S324 may be performed on the digital interface 20, not the POS (30).

The above description describes a method for processing and controlling a store when the user 10 directly purchases offline as well as online payment through the digital interface 20.

Next, Figures 4 to 5 are diagrams for explaining another embodiment of a store control method according to the present invention.

In the case of FIG. 4, the online purchase method is described similarly to FIG. 2, but unlike the above FIG. 2, a case of purchasing a product through an online purchase method through a user terminal owned by a user or provided by a store is not a user. Processing, control procedures and methods will be described.

In addition, FIG. 5 illustrates a product purchase method through a user terminal similarly to FIG. 4, but unlike FIG. 4, an online purchase method and an offline purchase method are combined, and in this case, a process and a control method will be described.

In the following description of FIGS. 4 to 5, a description of the same or similar contents as those of FIGS. 2 to 3 will be referred to the above description, and a detailed description thereof will be omitted.

If the user visits the store and the terminal 10 of the user is turned on, the digital interface 20 may recognize the terminal 10 of the user visiting the store (S402 and S404). In this case, if necessary, the user terminal 10 may switch modes for exclusive use of the store, or may separately download and execute an application for use in the store through the Internet or other path.

Next, the digital interface 20 may collect customer information, terminal information, and the like from the recognized user terminal 10 (S406), and transfer the collected customer information, terminal information, etc. to the POS 30 (S408).

The POS 30 authenticates customer information, terminal information, and the like transmitted through the digital interface 20 (S10). Here, the POS 30 refers to the same or similar to the above-described contents of FIGS.

POS 30 transmits the authentication result of the user terminal 10 to the digital interface 20, the digital interface 20, if the user terminal 10 is successful authentication based on the received authentication result The user terminal 10 is connected to receive product information (S412).

The digital interface 20 outputs the product information received from the user terminal 10 on the display in operation S412 (S414), and the user selects the product after checking the product information output on the digital interface 20 (S416). ).

The digital interface 20 outputs the product information selected by the user (S418), the user checks the output information of the step S418 and requests a payment (S20).

The digital interface 20 transmits the payment product information to the POS 30 according to the user's payment request (S422), and the POS 30 delivers the transferred payment product information to the warehouse 40 and sends the payment product information. Generate payment information based on (S424).

The POS 30 transmits the generated payment information to the digital interface 20, and the digital signage 20 outputs the transferred payment information on the display (S426).

The user checks the payment information through the digital interface 20 and approves the payment (S428).

The digital interface 20 requests payment proceeding to the POS 30 according to the user's payment approval (S30), and the POS 30 sends an external server according to the user's payment progress request transmitted through the digital interface 20. The communication is performed by the communication (S432).

The POS 30 transmits the payment completion information to the digital interface 20 when the payment is completed as a result of the payment progress (S434).

The digital interface 20 outputs the payment completion information transmitted from the POS 30 through the display (S436), and the user who confirms the payment completion through the digital interface 20 receives the product ejected from the distribution warehouse 40. (S438).

In the above-described process, each information output on the display of the digital interface 20 is not only provided in the form of an image, but also audio information may be provided together with the image.

In addition, the digital interface 20 may transfer the information of the selected product to the POS 30 even before the payment request.

In addition, the digital interface 20 is connected to the user terminal 10 via a wired or wireless connection to receive the product purchase list information previously created by the user in the user terminal 10 through the switched mode or the application as described above. It may be downloaded immediately, or connected to the user terminal 10 may output an item such as a folder set as a default, and the user may be able to select on the user terminal 10 or the digital interface 20.

In addition, the digital interface 20 performs only the procedure of outputting and confirming the product purchase list information of the downloaded user by communicating with the user terminal 10 and omitting the product selection step of the user. You can also proceed.

The foregoing has described the product purchase procedure or store control method through the online purchase method through the user terminal.

Next, referring to FIG. 5, steps S502 to S512 of FIG. 5 are the same as steps S402 to S412 of FIG. 4 described above, and the detailed descriptions are omitted herein.

The first product to be purchased online is selected from the product information received and output from the user terminal 10 in the digital interface 20 (S514).

The digital interface 20 outputs information on the first product selected by the user on the display (S516) and simultaneously transmits the information about the first product selected by the user to the POS 30 (S518).

The POS 30 transmits the first product information transmitted from the digital interface 20 to the distribution warehouse 40 to instruct the ejection preparation (S20).

The digital interface 20 generates and / or outputs second product information on the display in which the user selects the offline purchase other than the selected first product (S522).

Here, the second product information generated by the digital interface 20 includes, for example, location information on the location of the product shelf, path information on the route from the current location to the product store, and the like.

The user terminal 10 downloads the second product information generated in the digital interface 20 (S524).

The user directly purchases each product offline based on the second product information downloaded from the digital interface 20 to the user terminal 10 (S526).

When the user purchases the product online and offline, the user makes a payment request for the purchased product (S528).

The POS 30 generates and provides payment information according to a user's payment request (S30). When the user approves the payment (S532), the POS 30 communicates with an external payment server to perform a payment (S534).

If the payment is successful as a result of the payment, the POS 30 provides payment completion information (S536), and the user receives the product purchased online after confirming the payment completion (S536).

As described above with reference to FIGS. 4 to 5, when the user terminal is present, the digital interface or the POS does not necessarily handle a payment by directly handling a digital interface or POS located in a predetermined space. For example, while moving within a store, the above-described process, in particular, may perform an operation such as payment.

In addition, the customer authentication in the above-described process, for example, by using the fingerprint information of the customer, may be used for every payment, such as simply seek the convenience of security and customer authentication.

Hereinafter, with reference to the accompanying drawings for a product recognition or / and product information or promotion information providing method in the digital interface according to the present invention will be described in more detail.

6 is a diagram illustrating an example of a product recognition and information providing method in a digital interface according to the present invention.

Hereinafter, the digital interface according to the present invention includes a digital signage 610 and a smart-shelf 650, and a description of each component and a data exchange or association operation between them will be described.

Here, one digital sign 610 may be connected to at least one smart-shelf 650 by wire / wireless. On the contrary, one smart-shelf 650 may be connected to at least one digital signage 610 by wire or wirelessly.

In addition, the digital signage 610 or / and the smart-shelf 650 may be connected to the POS, server, database cloud 690 and the like via wired / wireless.

In the above-described wireless communication method, Wi-Fi or Bluetooth may be used.

In relation to the above, a method of managing a store to recognize a product through a digital interface in a store control system according to the present invention and output the recognized product information includes the steps of recognizing a product disposed on the digital interface, and recognizing the product related data. And receiving the product-related data and outputting the decoded product-related data to a predetermined area corresponding to the corresponding product. Here, the product related data may include at least one of audio, video, and text data for advertisement and promotion of a corresponding product, and the product related data may be extracted from a database of the store control system.

In the above description, the digital interface may include a digital stand including a recognition unit for recognizing a product disposed on a stand, an output unit for outputting information of the recognized product, and a digital signage for outputting data related to a product recognized in the digital stand. It may include at least one, and includes a communication module to support wired and wireless communication methods, and may transmit and receive data.

The product recognition step may include detecting a weight of a predetermined area of a stand and receiving product data corresponding to the sensed weight. A method of recognizing a corresponding product, the method comprising: acquiring an image of a disposed product and receiving product data corresponding to the acquired image, detecting a weight of a predetermined area of a product, a product disposed in the area One of the methods of recognizing the corresponding product may be used, including acquiring an image of the product and receiving product data corresponding to the detected weight and the acquired image.

The product-related data further includes electronic-price tag data of a corresponding product, and in the outputting step, the electronic-price tag information is received and output in a text data format to a predetermined area corresponding to the corresponding product. The method may further include electronic-price tag data of the corresponding product, wherein the digital stand in the digital interface outputs the electronic-price tag data as the product-related data of the recognized product, and the digital signage in the digital interface is recognized. The method may further include a method of outputting advertisement and promotion data of a product and electronic price tag data of the corresponding product, wherein the digital interface in the digital interface includes a predetermined area in rows or columns based on a product arrangement method in the digital stand. The digital stages corresponding to the predetermined predetermined areas Any one of methods for outputting product related data for at least one of the products may be used.

In addition, the store management method in the above, the step of interfacing with the terminal of the customer recognized within a predetermined range, receiving at least one of the customer information and purchase list information from the terminal of the interfaced customer, received at least one customer information and The method may further include receiving data of a corresponding product from a recognized product or a database based on the purchase list information, decoding the corresponding product data, and outputting the decoded corresponding product data.

The digital signage 610 may perform two functions, for example. One is a function as described in Figures 2 to 5 described above, and the other is information about products, advertisements and / or promotions, etc. that are linked to or displayed on the smart-shelf 650. Product information based on basic information related to the store, emergency information, or original product information, or information about a user recognized through a user or a user terminal even if the same information is not output or is not linked to the smart-shelf 650 independently. Or the like.

On the other hand, the digital signage 610 is not only products displayed on the neighboring smart-shelf but also display or advertisement information of the product for other products displayed on the other smart-shelf in the store through the display window 620 Can provide. In this case, the digital signage 610 may be provided with information via a POS even though it is not directly connected to another smart-shelf by wire / wireless communication.

The smart-shelf 650 describes at least one layer on which the product 660 is displayed, hereinafter referred to as the shelf 670 for convenience of description, and the smart-shelf 650 includes at least one shelf 670. ) May be provided.

In FIG. 6, for convenience, one type of product is displayed on one shelf 670 and four such shelf 670s are provided on one smart-shelf 650.

However, the present invention is not limited to the above examples. In other words, it is apparent that one shelf 670 may display many kinds of products, and one smart shelf may be configured including one or more shelves according to product characteristics.

Each shelf 670 of the smart-shelf according to the present invention may be provided with one or more sensing devices 680 in at least one area in order to recognize the product to be displayed. Here, the sensing device 680 may include, for example, a sensing sensor, a weight sensor, a code recognition sensor, a camera sensor, and the like.

In addition, each shelf 670 is provided with an E-price tag unit 690 that can provide information such as product name, price, capacity, expiration date, manufacturer, date of receipt, etc. Include.

Here, the electronic price tag unit 690 may be provided in, for example, a predetermined area in a direction that can be recognized by the customer. That is, the e-price tag unit 690 is for providing information to the customer, unlike the above-described sensing device 680, the corresponding information may be provided to the front, side, back, etc. in a position that the customer can recognize.

In addition, when only one type of product is displayed on one shelf, the electronic price tag unit 690 may be provided to only one shelf. In other words, the e-price tag unit 690 may be provided with tag information for each region in which each product is displayed in one shelf according to the type of products to be displayed.

Alternatively, the electronic-price tag unit 690 may be provided with tag information for each product displayed regardless of the product type.

In providing the above-described tag information, the e-price tag unit 690 not only outputs a fixed output method but also blinks when the user approaches or when the amount of the tag information is large, right and right or vice versa. May be provided similarly to the form of data broadcasting.

In addition, the sensing device 660 and the electronic-price tag unit 690 in the shelf 670 may be interlocked with each other. That is, when at least one product is displayed on the shelf 670, the sensing device 660 detects this and transmits or uploads information on the detected product to the database cloud 690, and the e-price tag unit 690. May receive or download information about the detected product from the database cloud 690 and output it.

Here, the database cloud 690 may mean, for example, a cloud server separately installed in a store in relation to the present invention. However, the present invention is not limited to this database cloud 690 is only an embodiment, and the present invention may use a POS or a separate server that performs the same function as the above-described database cloud 690.

The product recognition method according to the present invention includes a method using a sensor and a method using a code reader. In the method using the sensor, for example, a proximity sensor, an infrared sensor, a thermal sensor, a motion recognition sensor, an RFID sensor, an NFC sensor, or the like may be used. In addition, as a method of using the code reader, for example, a barcode reader capable of recognizing a barcode, a QR code, a Near Field Communication (NFC) tag, a QR code scanner, an NFC tag scanner, or the like may be used.

In addition, the infrared sensor is an active infrared sensor and a passive infrared sensor, for example, the former is provided with two or more sensors, one side (light emitting unit) emits infrared radiation and one side The light receiving unit detects an infrared ray emitted by the light emitting unit and detects an object between the light emitting unit and the light receiving unit. The latter means that the light emitting unit is not necessary and only the light receiving unit is present. In other words, it simply adopts a method in which a light receiver detects and informs an external column. In the above, for example, one sensor may exist in each row of the smart shelf, and each product of the smart shelf is placed. The light emitting unit and the light receiving unit may be provided at the lower and upper portions of the region, respectively, or the light emitting unit may be provided at the other side of the light receiving unit. In this case, when the infrared light emitted from the light emitting unit side of the infrared sensor is irradiated at a periodic / aperiodic period and the infrared light emitted from the light receiving unit is not received, the product may be recognized as being placed in the smart-shelf to detect the product.

In the above, the code reader recognizes code information attached to any product.

Regarding the product recognition according to the present invention, it will be described in more detail as follows. For example, assume that each shelf 670 of the smart-shelf 650 is provided with only one weight sensor or sensing sensor.

For example, each shelf 670 may be configured to distinguish the area in which the product is to be placed in advance, and download information about the capacity of the product in advance, and recognize the product by detecting only the weight when the product is placed in the corresponding area. . In this case, the shelf 670 may determine the quantity of the currently displayed products based on the total amount of the products to be displayed. In this regard, the shelf 670 may, for example, be configured with a groove or a concave-convex structure in accordance with a pre-scheduled display anticipated product, and also prevent product burnout or human injury.

In addition, the product may be recognized by providing a weight sensor under each area in the shelf. In other words, the shelf 670 may recognize all the display products in the shelf by having only one detection sensor in a predetermined area, but a plurality of detection sensors may be provided to correspond to the product.

Alternatively, the smart-shelf 650 may include a code recognition sensor at a predetermined position of each shelf or smart-shelf, and may recognize a product by recognizing a code of each product. In this case, even the display position can be recognized by being associated with each shelf.

In addition, by attaching a camera to the front position or the top of the smart-shelf 650 to generate the image data of each product, it may be communicated with the database cloud 690 or a server to recognize the products displayed on each shelf.

Alternatively, if each shelf is provided with a rail or the like to move a predetermined space up and down and / or left and right, and the rail is equipped with an infrared sensor, a camera, a code recognition sensor, etc. Can recognize the display products.

In addition, the present invention can recognize all products displayed on the smart-shelf by combining the above-described sensors and methods. In other words, the above-described sensor to method is only an embodiment for helping understanding of the present invention, and any device that can be used for a sensor, a device, etc. necessary for product recognition, display position, etc. may be used.

According to the present invention, upon recognizing each product displayed in the smart-shelf 650, information about the recognized product is uploaded to the database cloud 690.

As described above, the uploaded product information is downloaded from the electronic price tag unit 680 of the smart shelf 650 and output from each shelf 670 on which the corresponding product is displayed.

Hereinafter, in the store control system according to the present invention, a linkage relationship between the smart-shelf 650 and the digital signage 610 will be described.

Here, the digital signage 610 and the smart-shelf 650 according to the present invention may be connected to each other in a wired / wireless communication manner, and may use the above-described database cloud 690. Alternatively, the digital signage 610 and the smart-shelf 650 may exchange data through a POS or a server, respectively.

For example, the database cloud 690 may be separately managed at the store side, and digitalization of each system in the store may be achieved by building and updating a related database for all products in the store.

According to the present invention, the smart-shelf 650 recognizes the products displayed on each shelf by using the above-described method, and uploads information on the location, type, etc. of the recognized products to the database cloud 690. . Here, the digital signage 610 may download data uploaded from the smart-shelf by using the identifier information of the smart-shelf from the database cloud 690. Alternatively, the digital signage 610 may directly receive data through a smart-shelf 650 and a communication method such as Wi-Fi or Bluetooth.

The digital signage 610 may receive data directly or indirectly from an interworking smart-shelf, and output product information of the smart-shelf.

Here, the digital signage 610 may be separately identified in advance from the database cloud 690, POS, server, etc. for identification and interworking of each smart-shelf in the store, location information, product image for each product, product price, Ad and promotional data can be downloaded and stored in memory. The digital signage 610 may communicate with the server periodically or aperiodically to determine whether to update each data stored in the memory, and if the update is necessary, update and store the data in real time or non-real time.

In addition to the information on the silk product, the digital signage 610 may provide information on a store as described above. For example, the information about the store may include store advertisement information, information about a discount event in a store, an emergency message, and the like.

7 and 8 are diagrams for explaining an example of operation according to the interlocking of the digital signage and the smart-shelf according to the present invention, and FIGS. 9 and 10 illustrate the actual interface of FIGS. 7 to 8. .

In FIG. 7 and FIG. 8, only one type of product is displayed on the smart shelf.

Referring to the foregoing description in FIG. 6, the smart-shelf provides tag information in the electronic-price tag unit when one type of product is displayed on all shelves, and the digital signage is linked to the smart-shelf. In order to increase the customer's need to easily recognize the product of the kind displayed on the customer and induce interest, the basic information of the product, advertisements, and promotion information are continuously provided.

11 and 12 illustrate examples of an interface for providing tag information in the above-described smart-shelf according to the present invention.

In FIG. 11, there are a plurality of shelves, the same product is displayed on the top shelf, the products 1110 of different specifications of the same type are displayed on the next shelf, and the different types of products 1130 and 1140 on the lower shelf. ) Is displayed.

In the case of the second shelf, the present invention may recognize products having different prices even if they are the same kind of products, and provide tag information 1120 about them.

In other words, in a second shelf, the first product and the second product are priced at $ 15 or the same type, and the third product is priced at $ 16. Can provide.

In addition, two products (A / B) of different types exist in the lower shelf, and the price information 1150 of the A product 1130 displayed in the left area and the price of the B product 1140 displayed in the right area. Provide information 1160. Here, in FIG. 12, it can be seen that the display area of the product is changed in the above-described lower shelf.

In this case, according to the present invention, since the type of each product can be recognized in the corresponding shelf, even if the product display position is changed as described above, it can be easily recognized, and accordingly, tag information including price information is provided accordingly. By doing so, a user error can be prevented.

In addition, FIGS. 13 and 14 illustrate an example of a display method of a digital signage interlocked with a smart shelf according to the present invention.

13 and 14, the digital signage may be configured in the same manner as the configuration of the interlocked smart-shelf. For example, when the smart-shelf is composed of five shelf layers, the digital signage may also be composed of a plurality of layers in association with each shelf, and output product information of the shelf layer.

In Figures 13 and 14, the digital signage 1310/1410, for example, constitutes the same display screen as the arrangement on each neighboring shelf in parallel in the smart-shelf 1320/1420 to display the product information displayed on the shelf. To provide. Here, the digital signage 1310/1410 may provide information about a corresponding product when only one type of product is placed / displayed in the shelf, for example, but if two or more types of products are arranged / displayed. In this case, information about each type of product may be continuously provided in a predetermined time unit, or other product information of the shelf may be provided when a customer or the like touches the corresponding area. In addition, in this case, when there is a change in a specific shelf, the digital signage 1310/1410 may change only a predetermined display area corresponding to the shelf in association with the smart-shelf 1320/1420.

In addition, the digital signage 1310/1410 provides the screen shown in FIGS. 13 to 14 as a basic screen, attaches a sensor to recognize the user, and expands the product information corresponding to each shelf of the user in sequence. Product information by selecting the kind of products that are most interested in the user from the neighboring smart-shelf 1320/1420 based on the information of the user provided or recognized on the screen, that is, the previous purchase list information, age information, and product information of interest. You can zoom in or print out the relevant information. In addition, when the digital signage 1310/1410 does not have information matching the corresponding customer in the information of the smart-shelf 1320/1420 currently displayed based on the customer information, the other digital signage or smart- It can also receive the necessary data from the shelf and provide location information, etc., upon customer request.

15 is a view showing an example of a detailed block diagram of a shop control system according to the present invention.

The store control system according to the present invention includes a digital stand having a recognition unit for recognizing a product arranged on a stand, an output unit for outputting information of the recognized product, and a digital sign outputting data related to a product recognized in the digital stand. And a management system in communication with the digital signage and the digital signage to transmit control data and receive processing data. Here, the product-related data may include at least one of audio, video, and text data for advertisement and promotion of a corresponding product, and the management system may include a database about the product-related data. In addition, the store control system may further include a server for transmitting and receiving data by communicating with the digital platform, digital signage and management system.

In the above, the digital stand further includes a communication module for supporting a wired / wireless communication scheme and transmitting and receiving data, wherein the recognition unit in the digital stand includes a sensor for sensing the weight of a predetermined area of the stand, and And a camera sensor or an infrared sensor that receives product data corresponding to the sensed weight by communication to recognize the product and acquires an image of the arranged product in a predetermined area of the table, and communicates with the management system to obtain the acquired image. A sensor for receiving a product data corresponding to the sensor and recognizing the corresponding product, or obtaining a weight of a predetermined area of a stand and an image of a product disposed in the corresponding area, and communicating with a management system, corresponding to the weight and the acquired image. Receive the product data to recognize the corresponding product. The output unit may communicate with a management system to receive electronic-price tag information of a product recognized by the recognition unit, and output the text-formatted data in a predetermined area corresponding to the product.

In the above, the digital signage may support a wired / wireless communication scheme, and may include a communication module for transmitting and receiving data and a decoding unit and a display unit for decoding data received from a management system and a digital platform through the communication module. The digital signage divides predetermined areas in units of rows or columns based on a digital product placement method, and outputs product-related data for at least one product of digital products corresponding to each of the divided areas. And communicating with a terminal of a customer recognized within a predetermined range, receiving at least one of customer information and purchase list information, and based on the received at least one customer information and purchase list information, data of a related product among products recognized in a digital stand Alternatively, data of related products received from the management system may be output.

Referring to FIG. 15, an example of a store control system 1500 according to the present disclosure may include a POS 1510, a smart-shelf 1530, and a digital signage 1550. Here, the store control system 1500 may include a server 1570 therein or communicate with an external server to perform a necessary processing operation.

Here, the POS 1510 is a management system of the entire store, and may include a communication module 1512, a decoding unit 1514, and a controller 1516. In addition, the POS 1510 basically includes a device for display.

The communication module 1512 may transmit / receive data with the smart-shelf 1530, the digital signage 1550, the server 1570, and the like.

A decoding unit 1514 is used to decode audio, video, text data received from the smart-shelf 1530, the digital signage 1550, the server 1570, and the like.

The controller 1516 may control the decoded data to be output to the display unit, and may control management of the entire store including transmission / reception of related data.

The controller 1516 may store a store-related data by constructing a separate database therein.

Here, the store-related data is, for example, the location information of all the smart-shelf, digital signage, individual POS in the store as well as all facilities and equipment in the store, identification information of each smart-shelf and digital signage, all Store management and control such as basic information and additional information such as product identification information, product name, capacity, basic unit price, stock quantity, sales quantity, information about products placed and displayed in each smart-shelf, payment related information, etc. Include all information for

The controller 1516 may communicate with the server 1570 to determine whether to update the store-related data stored in the internal database on a periodic / aperiod basis, and to continuously update the database by downloading only the data that needs to be updated.

In addition, the POS 1510 communicates with the smart-shelf 1530 or / and the digital signage 1550 periodically / aperiodically to transmit and receive related data.

The POS 1510 may process and process a payment process by communicating with an external payment server when necessary in connection with payment.

The smart-shelf 1530 may be configured to include a communication module 1532, a product detector 1534, an electronic-price tag unit 1536, and a controller 1538, and if necessary, decode to decode the relevant data. It may have a unit and a memory for storing the decoded data.

The communication module 1532 transmits / receives data in a wired / wireless communication method such as the POS 1510, the digital signage 1550, the database cloud, and the like.

The product detecting unit 1534 is configured with at least one of the above-described sensors, cameras, and the like, and acquires data for recognizing a product arranged and displayed on a predetermined area of the shelf. The product detector 1534 may transmit the obtained product recognition data to a database cloud, a POS 1510, a server 1570, etc. to receive data for product recognition or to determine whether an error of the acquired product recognition data occurs. Can be.

The e-price tag unit 1536 receives e-price data acquired and uploaded from the product detector 1534 or separately transmitted from the database cloud, the POS 1510, the server 1570, or the like, and is transmitted to a predetermined area in the shelf. Output

The controller 1538 controls the overall process described above, and the data acquired or received by the product detector 1534 and the e-price tag unit 1536 may communicate with the server side in real time and store the data on the server side in real time if necessary. It can be stored in internal memory.

The digital signage 1550 includes a communication module 1552, a decoding unit 1554, a control unit 1554, and a display control unit 1558, and may further include a memory for storing necessary data. Basically it includes a device for display.

The communication module 1552 may communicate with the POS 1510, the smart-shelf 1530, the server 1570, and the like by wire / wireless communication, and may also communicate with other digital signs.

The decoding unit 1554 decodes data received from the outside or data stored therein into a form for outputting through the display device 1556.

The controller 1556 may control the overall processing of the digital signage 1550 and may control the display controller 1558 to control the output of data decoded by the decoding unit 1554 through the display device.

The display controller 1558 may control the output of data through the display device under the control of the controller 1556, and may generate and output a related UI. Here, the display control unit 1558 may be controlled to be output in the same manner as the digital signs of FIGS. 7 to 9 and 13 to 14, for example.

The control unit 1556 and the display control unit 1558 may be configured as one module or may be configured as separate modules as shown.

In the above, the POS 1510, the smart-shelf 1530, the digital signage 1550 and the server 1570 are each other, in particular, a local area wireless network such as Zigbee, Wi-Fi or Bluetooth, or TCP / IP, LAN. Wired communication networks such as may be used for data transmission and reception.

According to the present invention described above, it is possible to automatically recognize the products placed or arranged on the stand, to output and provide electronic-price tag data about the products recognized in the stand, advertising through digital signage And promotional information can be output, and changes and changes in the product in real time automatically processed in real time to prevent confusion of consumers and customers. In addition, according to the present invention, it is possible to build the automation system of the store not only to maximize the efficiency of the entire store, but also to solve the inconvenience of consumers, such as customers according to the automation system, such as payment, provide a variety of data and products It is effective to inspire the desire to buy.

Furthermore, although the drawings are shown for convenience of explanation, it is also possible to design a new embodiment to be implemented by merging the embodiments described in each drawing. And, according to the needs of those skilled in the art, it is also within the scope of the present invention to design a computer-readable recording medium in which a program for executing the above-described embodiments is recorded.

The display device and its operation method according to the present invention can not be limitedly applied to the configuration and method of the embodiments described above, the embodiments are all or part of each embodiment so that various modifications can be made It may alternatively be configured in combination.

On the other hand, the operating method of the display device of the present invention can be implemented as a processor-readable code on a processor-readable recording medium provided in the display device. The processor-readable recording medium includes all kinds of recording apparatuses in which data that can be read by the processor is stored. Examples of the recording medium that can be read by the processor include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may also be implemented in the form of a carrier wave such as transmission over the Internet . The processor-readable recording medium can also be distributed over network coupled computer systems so that the processor-readable code is stored and executed in a distributed fashion.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the present invention.

In this specification, both the invention and the invention of the method are explained, and the description of the two inventions can be supplementarily applied as necessary.

10: user 20,60: digital signage
30,70: POS 35,75: Server
40,80: logistics warehouse 50: user terminal
1510: POS 1530: smart-shelf
1550: Digital Signage 1570: Server

Claims (20)

A digital stage having a recognition unit for recognizing a product disposed on the stage and an output unit for outputting information of the recognized product;
A digital signage for outputting data related to products recognized in a digital stand; And
And a management system in communication with the digital kiosk and the digital signage to transmit control data and receive processing data.
Product related data above,
At least one of audio, video and text data for advertising and promotion of the product,
The management system includes a database relating to the product related data. The method of claim 1,
Store control system further comprising; a server for transmitting and receiving data in communication with the digital platform, digital signage and management system. The method of claim 2,
The digital stand,
Store control system further comprising a wired and wireless communication method, a communication module for transmitting and receiving data. The method of claim 3,
Wherein,
It includes a detection sensor for detecting the weight of a predetermined area of each,
Store control system for communicating with the management system to receive the product data corresponding to the detected weight to recognize the product. The method of claim 3,
Wherein,
A camera sensor or an infrared sensor for acquiring an image of a disposed product of a predetermined area of each,
Store control system for communicating with the management system to receive the product data corresponding to the obtained image to recognize the product. The method of claim 3,
Wherein,
It includes a sensor for acquiring the weight of a predetermined area of each stand and an image of the product placed in the area,
Store control system for communicating with the management system to receive the product data corresponding to the weight and the acquired image to recognize the product. 7. The method according to any one of claims 4 to 6,
The output unit includes:
Store control system for receiving the electronic price tag information of the product recognized by the recognition unit in communication with the management system and outputs in a text data format to a predetermined area of each corresponding to the product. The method of claim 3,
The digital signage,
A communication module supporting wired and wireless communication methods and transmitting and receiving data;
A decoding unit for decoding data received from a management system and a digital platform via the communication module; And
Store control system comprising a display unit. 9. The method of claim 8,
The digital signage,
Based on the digital placement method of product placement, predetermined areas are divided by row or column unit,
Store control system for outputting the product-related data for at least one product of the digital channel corresponding to each of the predetermined predetermined area. 10. The method of claim 9,
The digital signage,
Communicate with a terminal of a customer recognized within a predetermined range to receive at least one of customer information and purchase list information,
A store control system for outputting data of a related product received from a management system or data of a related product among products recognized in a digital stand based on the received at least one customer information and purchase list information. A method of managing a store to recognize a product and output the recognized product information through a digital interface in the store control system,
Recognizing a product disposed on the digital interface;
Receiving recognized product related data;
Decoding the received product related data; And
Outputting the decoded product related data to a predetermined area corresponding to the corresponding product;
The product related data,
At least one of audio, video and text data for advertising and promotion of the product,
The product-related data is extracted from a database of the store control system. The method of claim 11,
The digital interface,
A store including at least one of a digital stand having a recognition unit for recognizing a product disposed on a stand, an output unit for outputting information of the recognized product, and a digital signage for outputting data related to a product recognized at the digital stand How to manage. The method of claim 12,
The digital interface,
A store management method comprising a communication module to support wired and wireless communication methods and to transmit and receive data. The method of claim 13,
The product recognition step,
Sensing the weight of a predetermined area of the stand; and
Receiving a product data corresponding to the detected weight; Store management method comprising a corresponding product. The method of claim 13,
The product recognition step,
Acquiring an image of the arranged product of each predetermined area; and
Receiving a product data corresponding to the obtained image; Store management method comprising a. The method of claim 13,
The product recognition step,
Sensing the weight of a predetermined area of the bed;
Acquiring an image of a product disposed in the area; And
And receiving product data corresponding to the detected weight and the acquired image. 17. The method according to any one of claims 14 to 16,
The product related data,
Include more electronic-price tag data for that product,
The outputting step,
And receiving the electronic price tag information and outputting the electronic price tag information in a text data format in a predetermined area corresponding to the corresponding product. The method of claim 13,
The product related data,
Include more electronic-price tag data for that product,
In the output step,
The digital stand in the digital interface outputs the electronic-price tag data as the product related data of the recognized product,
The digital signage in the digital interface store management method for outputting the advertising and promotion data of the recognized product. The method of claim 13,
The product related data,
Include more electronic-price tag data for that product,
In the output step,
The digital interface in the digital interface divides a predetermined area by row or column based on a product arrangement method in the digital stand,
Store management method for outputting the product-related data for at least one of the products of the digital shelf corresponding to each of the predetermined predetermined area. 20. The method of claim 19,
Interfacing with a terminal of a customer recognized within a predetermined range;
Receiving at least one of customer information and purchase list information from an interface of a customer of an interface;
Receiving data of a corresponding product from a recognized product or database based on the received at least one customer information and purchase list information;
Decoding corresponding product data; And
Outputting the decoded corresponding product data.

Images