KR20110105459A

KR20110105459A - Online purchasing system and method based on image

Info

Publication number: KR20110105459A
Application number: KR1020100024589A
Authority: KR
Inventors: 권순길
Original assignee: 권순길
Priority date: 2010-03-19
Filing date: 2010-03-19
Publication date: 2011-09-27

Abstract

The present invention receives a user terminal for capturing an image of a product, an image comparison server for receiving a captured image, searching for video information corresponding to the received image information, and receiving and transmitting video information from an image comparison server. And a video based shopping server for searching for a corresponding video based on the received video information and transmitting the same to the user terminal. Thereby, various information about a product can be acquired, and a product can be purchased at low price.

Description

Online Purchasing System and Method Based on image}

The present invention relates to an image-based online product purchase system and method, and more particularly, to capture an image of a desired product, to obtain information about the product in detail through a video corresponding to the captured image, The present invention relates to an image-based online product purchase system and method for improving the convenience and satisfaction of a user by simplifying the information acquisition and price comparison process while enabling a product to be purchased at a low price through price comparison.

Since the spread of the Internet, electronic commerce that buys and sells products through the Internet has been activated, and countless online shopping malls are operating on the Internet. E-commerce on a massive scale is being made so that there are no products that cannot be purchased through online shopping malls, and one product is sold in countless online shopping malls.

The information on products provided by these online shopping malls is mostly flat information such as photos and specifications of the products. Accordingly, in order to obtain more information, Internet users collect information about products through various channels and then decide whether to purchase them. Otherwise, if you decide to purchase a product based on flat product information, the delivered product is different from the actual one. Therefore, if you know exactly the information about the product to buy a lot of time and effort, and if you buy the product only flat product information may produce unsatisfactory results.

On the other hand, since many online shopping malls sell the same products, the price difference increases according to the distribution process of the online shopping mall, and users visit various online shopping malls and compare prices in order to purchase the same product more cheaply. Purchase a product. However, when a user visits several online shopping malls at a time, a lot of time is consumed, and various price comparison sites provide a price comparison service to save user time.

The price comparison site has the advantage that the user can purchase the product at a low price, but it is difficult to remove the complaint that the purchased product does not meet expectations because it uses the flat product information provided by the online shopping mall.

On the other hand, in the home shopping, etc., the product information is provided during the broadcasting time in various ways such as usage, three-dimensional product appearance, effects, and demonstration. Therefore, the user can get a lot of information about the product. However, since a product can be purchased only at a fixed price for a product broadcast at a predetermined time, there is a disadvantage in that the choice is narrow since it cannot be purchased at a lower price.

Accordingly, it is necessary to allow a user to obtain various information on a product as well as home shopping and to purchase a product at a low price.

SUMMARY OF THE INVENTION An object of the present invention is to provide an image-based online product purchase system and method for acquiring various information about a product and purchasing a product at a low price by an operation of acquiring an image of the product.

The object is a user terminal for capturing an image of a product; An image comparison server receiving the captured image and searching for video information corresponding to the received image information; And a video-based shopping server receiving the video information from the image comparison server, searching for a corresponding video based on the received video information, and transmitting the video to the user terminal. Is achieved by.

The object may include matching and storing an image of a product and moving image information associated with the image; Matching and storing the video information and a video related to the video information; Capturing, by the user terminal, an image of the product; An image comparison step of searching for video information corresponding to the captured image; And searching for a corresponding video based on the searched video information, and transmitting the searched video to the user terminal.

According to this image-based online product purchase system and method, by capturing an image of a desired product and supplying information about the product through a video corresponding to the captured image, it is easy to provide various and vivid information about the product. Since it can be conveniently obtained, the user can select the product correctly and can solve the dissatisfaction of the user after purchasing the product. In addition, by capturing desired products in the offline market, users can obtain price comparison information from the price comparison server by simply acquiring a video about the product and simply clicking a text or selecting a specific button while driving the video. May skip the process of accessing the price comparison server and searching for a desired product. In addition, according to a function unique to the price comparison server, a user may compare prices and purchase a product at the cheapest online shopping mall. Therefore, the user can purchase the product he / she wants at a low cost in a short time, thereby providing the best satisfaction to the user. Meanwhile, in the case of a video-based shopping server and a price comparison server, when a user purchases a product through the server, a predetermined fee may be provided from an online shopping mall, thereby generating profit.

1 is a block diagram of an image-based online product purchase system according to the present invention,
2 is a screen diagram of the video viewer of FIG. 1;
3 is a screen diagram of a price comparison page provided from a price comparison server when requesting price comparison information through the video viewer of FIG. 1;
4A to 4D are flowcharts illustrating a process of purchasing a product in an image-based online product purchase system according to the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. In describing the following specific embodiments, various specific details are set forth in order to explain and understand the invention in more detail. However, one of ordinary skill in the art can understand that the present invention can be used without these various specific details. In some cases, it is mentioned in advance that parts of the invention which are commonly known in the description of the invention and which are not highly related to the invention are not described in order to prevent confusion in explaining the invention without cause.

1 is a block diagram of an image-based online product purchase system according to the present invention.

This image-based online product purchase system provides a video for a product, and provides a price comparison information to a user in a price comparison server when the user selects a price comparison during or after display of the video.

Such an image-based online product purchase system includes a price comparison server 30 that compares prices offered by various online shopping malls for one product and provides price comparison information, and a number of online products that sell various products online. The shopping mall server 40, the user terminal 10, and the user terminal 10 provides a video about the product, the user terminal 10 is connected to the price comparison server 30, the price of the product included in the video It includes a video-based shopping server 20 to receive the comparison information and the image comparison server 50 to search for information on the video corresponding to the image captured by the user to provide to the video-based shopping server 20 do.

The price comparison server 30 compares and displays a search engine 31 searching for information on each product sold in various online shopping malls, and a price presented by each online shopping mall for each product. The price comparison unit 37 constituting the page, the storage unit 33 for storing the purchase information of the user who purchased the product through the price comparison server 30, the search engine 31 and the price comparison unit 37 It includes a server management unit 35 for controlling the operation of and to store the user purchase information in the storage unit (33).

When the price comparison information for the product included in the video is requested from the user terminal 10, the server manager 35 operates the search engine 31 to retrieve information about the corresponding product, and the price comparison unit 37. To generate a price comparison page that compares the price offered by each online shopping mall for the product. Then, the server manager 35 provides the generated price comparison page to the user terminal 10 and stores the purchase information when the user purchases a product through the price comparison page provided by the price comparison server 30. Stored in (33) and provided to the video-based shopping server 20 at the same time.

The video-based shopping server 20 provides a user terminal 10 with a video of a product and information for directly accessing a price comparison server 30, and a product information DB 25 and an XML data generation unit ( 23) and a control unit 21.

According to an embodiment of the present invention, the image comparison server 50 provides the information on the video to the video-based shopping server 20, the video-based shopping server 20 based on the information on the received video product A video about a product stored in the information DB 25 is searched and provided to the user terminal 10. If the user terminal 10 is not provided with a video viewer, the video viewer may be provided to the user terminal 10 at the request of the user terminal 10.

The product information DB 25 stores a video of the product, a video viewer 13, information on the price comparison server 30, and text information provided with the video.

The video about the product is a video of the advertisement screen, the promotion screen, the home shopping sale screen, etc., and various videos such as AVI (Audio Video Interleaved), WMV (Windows Media Video), MPEG, ASF (Advanced Streaming Format), etc. It can be produced as a kind of file.

The video viewer 13 operates in the web browser 11 to display a video when the web browser 11 of the user terminal 10 is driven, and initially the user terminal 10 is connected to the video-based shopping server 20. When connected, the controller 21 of the video-based shopping server 20 provides the video viewer 13 to the user terminal 10.

The information on the price comparison server 30 includes a business name of the price comparison server 30, types of products mainly dealt with, types of online shopping malls to be compared, and IP addresses. Of these, when the user selects a price comparison, an IP address is provided to the user terminal 10.

For text information, would you like to see price comparison information for this product? Or a text having the same meaning and displayed on the video viewer 13 together with the video. The text is provided separately from the video and appears above the video. The controller 21 transmits the text to the user terminal 10 according to a preset condition, and may display the text through the video viewer 13 during the driving of the video, or after the driving of the video is completed, the user terminal 10. ), The text may be displayed through the video viewer 13. In addition, the controller 21 may transmit the text to the user terminal 10 several times during the driving of the video, or may transmit the text to the user terminal 10 so that the text is displayed for a predetermined time during the driving of the video or during the driving. Of course.

The XML data generator 23 compares the prices of the various online shopping mall servers 40 with respect to the products included in the video displayed on the user terminal 10, and compares the IP address of the price comparison server 30 with the product information. The data is extracted from the DB 25 and converted into XML data. In addition, the XML data generation unit 23 converts the message requesting price comparison together with the corresponding brand name and model number.

When the user terminal 10 accesses the video-based shopping server 20 from the user terminal 10, the controller 21 retrieves the video and the video viewer 13 from the product information DB 25 and provides the same to the user terminal 10. The text inquiring whether the price is compared at the set time is transmitted to the user terminal 10. Then, if the user wants to compare the price of the product included in the price video, the address of the price comparison server 30, the corresponding product name, model number, the price comparison request message is converted into XML to generate XML data, then the user terminal Transfer to (10). Then, the user stores the user purchase information or purchase information generated by purchasing the product through the price comparison server 30 in the product information DB (25). The purchase information may be provided to the video-based shopping server 20 from the online shopping mall server 40 where the user has purchased a product, or may be provided to the video-based shopping server 20 from the price comparison server 30. The user purchase information may be used later when requesting a fee for the user's purchase from the video-based shopping server 20 to the price comparison server 30 or the online shopping mall server 40.

The user terminal 10 includes a web browser 11 that is a program for searching for information on the Internet, a video viewer 13 that operates within the web browser 11, and an image capturing unit 12.

The video viewer 13 is provided by the video-based shopping server 20 to operate in the web browser 11, and the video and text provided by the video-based shopping server 20 are displayed in the video viewer 13. 2 is a screen diagram showing a state in which a moving picture is being driven through the moving picture viewer 13 displayed in the web browser 11.

The web browser 11 requests XML data from the video-based shopping server 20 when the user clicks on the text "Do you want to view price comparison information of this product?" Displayed in the video viewer 13 or presses the enter key. do.

Here, the XML data includes a message requesting price comparison information for the product that the user is viewing through the video in the video-based shopping server 20, a product name, a model name, and an IP address of the price comparison server 30, It is generated in the shopping server 20 and provided to the user terminal 10.

The web browser 11 of the user terminal 10 interprets the XML data and transmits a request for price comparison information to the address of the price comparison server 30 included in the XML data. Then, the price comparison server 30 generates a price comparison page for the corresponding product and transmits it to the user terminal 10, and the price comparison page 50 is displayed on the web browser 11 as shown in FIG. 3. do. When the user purchases the corresponding product through one of the online shopping mall servers 40 displayed on the price comparison page 50, the online shopping mall server 40 provides the user's purchase information to the price comparison server 30. In this case, the online shopping mall server 40 may provide the user's purchase information to the video-based shopping server 20, or may provide the user's purchase information from the price comparison server 30 to the video-based shopping server 20. have.

The image capturing unit 12 performs a function of capturing an image of a product, and includes a camera unit (not shown) for capturing an image and an image processing unit (not shown) for converting the captured image into an appropriate electrical signal. . The image processor may be implemented in software routines and / or hardware.

The image captured by the image capturing unit 12 is transmitted to the image comparison server 50, and then the user terminal 10 receives a video corresponding to the captured image from the video-based shopping server 20. do. The user terminal 10 may be, for example, devices such as a mobile PC (netbook), a cellular phone, a PDA, or a smartphone capable of wireless communication.

The image comparison server 50 may include a storage unit 53 which stores information about a video matched with an image 1: 1 or 1: n or n: 1, and an image and a storage unit provided from the user terminal 12. The image comparison unit 57 for comparing the images stored in the 53 and searching for a matched image and controlling the operation of the image comparison unit 57, searching for information on a video corresponding to the searched image, and It includes a server management unit 35 to extract.

Here, identification information for distinguishing the "information about the video" video. The information stored in the storage unit 53 is information about a video matched with the image itself and 1: 1 or 1: n or n: 1, or information indicating the characteristics of the image (information for distinguishing the image) and 1 The information may be information about a video matched with 1 or 1: n or n: 1.

According to an embodiment of the present invention, the image comparison unit 57, for example, for the video that the information stored in the storage unit 53 is matched 1: 1 or 1: n or n: 1 with the image itself In the case of information, the image received from the user terminal 12 and the image stored in the storage unit 53 are compared to find a matching image. If there is a matched image, the server manager 35 searches for and extracts information about a video corresponding to the matched image. Thereafter, the image comparison server 50 transmits the information about the extracted video to the video-based shopping server 20. In this case, the image comparison server 50 additionally transmits identification information (for example, an IP address) of the user terminal, and then the video-based shopping server 20 searches for the video and transmits it to the user terminal.

According to another embodiment of the present invention, the image comparator 57 may be configured such that, for example, the information stored in the storage unit 53 is equal to or equal to information representing the characteristics of the image (hereinafter, 'image characteristic information') and 1: 1 or the like. In the case of information about a video matched with 1: n or n: 1, an image characteristic that is matched using image characteristic information stored in the storage unit 53 is an image (capturing image) received from the user terminal 12. Retrieve information. If there is image characteristic information corresponding to the capturing image, a video corresponding to the image characteristic information is searched for. The subsequent process is as described above.

When the server manager 55 receives the capturing image from the user terminal 10, the server manager 55 searches for and extracts image information corresponding to the capturing image and provides it to the video-based shopping server 20.

In the above embodiment, the image comparison server 50 and the video-based shopping server 20 has been described as being separated from each other, but it is also possible to integrate and implement as one device. In this case, the capturing image may be received from the user terminal 10, the video corresponding to the capturing image may be searched, and the searched video may be transmitted to the user terminal 10. As described above, a method of searching for a video corresponding to the capturing image may be performed by comparing the capturing image with the image of the listed product, or by comparing the capturing image with the image characteristic information. It should be understood that the present invention is not limited.

A process of purchasing a product through a video in the image-based online product purchase system described above will be described with reference to FIGS. 4A to 4D.

Referring first to FIG. 4A, when a user captures an image of a product using the user terminal 10 and transmits it to the image comparison server 50, the image comparison server 50 may capture the captured image and the pre-stored image (or Image characteristic information) is compared to find a corresponding image, and video information corresponding to the found image is transmitted to the video-based shopping server 20. Thereafter, the video-based shopping server 20 searches for a video related to the capturing image by using the video information and transmits the video to the user terminal 10. In addition, if the user terminal 10 does not have a video viewer, the video-based shopping server 20 also provides a video viewer at the request of the user terminal 10.

4B to 4D, an operation of providing the video and the video viewer 13 to the user terminal 10 in the video-based shopping server 20 will be described. In this case, the user terminal 10 drives the video through the video viewer 13 (S405). The video-based shopping server 20 provides the user terminal 10 with a text asking whether the user wants a price comparison according to a preset condition to be displayed on the video viewer 13 (S410).

When the user clicks the text or selects a specific key (S415), the web browser 11 of the user terminal 10 transmits the video-based shopping server 20 to the video-based shopping server 20 that the user clicks on the text, thereby making the video-based shopping. The server 20 requests XML data (S420).

The control unit 21 of the video-based shopping server 20 identifies a video driven by the corresponding user terminal 10, and the IP address of a product name, a model name, and a price comparison server 30, which are information on products included in the video. Is extracted from the product information DB (25). Then, the controller 21 transmits the retrieved product name, model name, IP address of the price comparison server 30, and a message for requesting price comparison to the XML data generation unit 23. Then, the XML data generator 23 generates XML data (S425), and the controller 21 transmits the generated XML data to the user terminal 10 (S430).

The web browser 11 of the user terminal 10 interprets the XML message and transmits a product name, a model name, and a price comparison request message to the price comparison server 30 (S435, S440). Then, the price comparison server 30 generates a price comparison page 50 for the product and transmits it to the user terminal 10 (S445, S450). In the web browser 11 of the user terminal 10, the price comparison page 50 is interpreted and displayed (S455).

When the user compares the prices of the online shopping malls displayed on the price comparison page 50 and selects a connection to one of the online shopping mall servers 40 (S460), the web browser 11 checks the online shopping mall server 40. Request a connection to (S465). When the user accesses the online shopping mall server 40 and receives a web page (S470), the web browser 11 interprets the web page and displays the web page on the user terminal 10 (S475).

If the user wants to purchase a product, the user requests a payment to the online shopping mall server 40 (S480), and the online shopping mall server 40 provides a web page for payment so that the user pays (S485). When the payment is completed (S490), the online shopping mall server 40 stores the purchase information of the user (S495), and transmits to the price comparison server 30 or the video-based shopping server 20. The video-based shopping server 20 stores the user's purchase information in the product information DB 25 (S500).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

10: user terminal 11: web browser
13: Video Viewer 20: Video Based Shopping Server
21: control unit 23: XML data generation unit
25: product information DB 30: price comparison server
40: online shopping mall server 50: price comparison page

Claims

A user terminal for capturing an image of a product;
An image comparison server receiving the captured image and searching for video information corresponding to the received image information; And
And a video based shopping server configured to receive the video information from the image comparison server, search for a corresponding video based on the received video information, and transmit the video to the user terminal.

The method of claim 1,
The video-based shopping server,
A product information DB in which information about a price comparison server which compares and provides a video of a product and prices of the products sold in a plurality of online shopping malls;
An XML data generation unit for converting information about a product included in a video driven in a user terminal and an address of the price comparison server into XML data;
According to a request of the image comparison server, a video is extracted from the product information DB and provided to the user terminal, and the XML data including information related to the product included in the video and the address of the price comparison server is provided. An image-based online product purchase system comprising a.

The method of claim 1,
The image comparison server,
A storage unit for storing information about the image and a video matched with 1: 1 or 1: n or n: 1;
An image comparison unit comparing the image received from the user terminal with the image stored in the storage unit and searching for a matched image;
And a server manager for controlling the operation of the image comparator and searching for and extracting information about a video corresponding to the searched image.

The method of claim 2,
The XML data generation unit, the image-based online product purchase system, characterized in that for converting the IP address, product name, model name, the price comparison message for the product to the XML data of the price comparison server.

The method of claim 2,
The controller may display, via the video viewer, text that inquires whether a price comparison is desired at least once during the display of the video, after the display of the video, for a predetermined time during the display of the video, or during the display of the video. Image-based online product purchase system, characterized in that to control as possible.

The method of claim 5, wherein
When the user is provided with information that the user clicks on a text inquiring whether the user wants the price comparison or selects a specific key from the user terminal, the controller determines that the user wants the price comparison, and sends XML data to the user terminal. Image-based online product purchase system, characterized in that the delivery.

The method of claim 2,
The controller, when the user purchases a product in the online shopping mall through the price comparison server, the purchase information of the user provided from the price comparison server or the online shopping mall, characterized in that for storing in the product information DB Online commodity purchase system based.

Matching and storing an image of a product and video information associated with the image;
Matching and storing the video information and a video related to the video information;
Capturing, by the user terminal, an image of the product;
An image comparison step of searching for video information corresponding to the captured image; And
Searching for a corresponding video based on the searched video information, and transmitting the searched video to the user terminal.