KR20110011236A

KR20110011236A - Method and system for providing products information

Info

Publication number: KR20110011236A
Application number: KR1020090068788A
Authority: KR
Inventors: 이은영
Original assignee: 주식회사 아인스아이앤에스
Priority date: 2009-07-28
Filing date: 2009-07-28
Publication date: 2011-02-08

Abstract

PURPOSE: A method and a system for providing products information are provided to supply to a user the product information associated with a certain product within a video. CONSTITUTION: A reproduction unit reproduces a stored specific video of a database(S310). When a certain event occurs, a control unit displays a set representative still image on a predetermined region(S320,S330). If a user selects the still image through an input unit, the control unit displays the information on an outputted specific brand product on a display region(S340,S350). The certain medium is connected to a product information providing system.

Description

Product information providing method and product information providing system {METHOD AND SYSTEM FOR PROVIDING PRODUCTS INFORMATION}

The present invention relates to a product information providing system and a method for providing product information through the product information providing system.

With the development of the Internet and the proliferation of mobile communication networks, the so-called multi-media era, such as the Internet web, IPTV, mobile communication, and DMB, is coming.

Users can access the wired or wireless Internet using a desktop PC or laptop, access a wireless multimedia service (DMB or mobile multimedia service) using a PDA or a mobile phone, or watch an Internet broadcast (IPTV) using a TV. Through the media, they have access to information on various products.

In general, product information is provided through an online shopping mall.

The general form of the online shopping mall is an independent shopping mall site, which is operated independently, and a plurality of shopping malls are grouped on one shopping mall site in the form of a store.

In such an online shopping mall, when a specific product is selected to purchase a product, a method of providing product information such as presenting price information on the selected product is simple. Therefore, there is a limit to the variety in the method of providing product information that meets the needs of users (for example, consumers).

Recently, methods for providing product information and product information have been diversified. Therefore, there is a demand for a research on a method of providing product information that provides various types of product information to a user in various forms.

An object of the present invention is to provide a method for providing product information on a product included in a still image constituting the moving image when playing a moving image.

SUMMARY OF THE INVENTION An object of the present invention is to provide a product information providing system for providing product information on a product included in a still image constituting the video when playing a video.

In order to achieve the above object, the present invention provides a method for providing product information through a product information providing system, the method comprising: playing a video; Displaying at least one still image constituting a moving image on a predetermined area of the screen; And displaying a screen for confirming information on a product included in the specific still image when the specific still image is selected from the at least one displayed still image.

In order to achieve the above object, the present invention provides a playback unit for playing a video; An input unit configured to receive a user input for selecting a specific still image from the at least one still image constituting the moving image; An output for outputting a first screen on which at least one still image constituting a moving image is displayed in a predetermined region, and a second screen for checking information on a product included in the selected specific still image among the at least one still image; part; And a controller for controlling a playback unit, an input unit, and an output unit.

The product information providing and product information providing system according to an embodiment of the present invention may provide a user with product information related to a specific product included in a video during video playback.

Hereinafter, the product information will be provided through the product information providing system with reference to the drawings.

1 is a block diagram illustrating a product information providing method according to an embodiment of the present invention.

The product information providing system 200 related to an embodiment of the present invention may be connected through a network 150 and may be connected through a specific medium 100. The network 150 refers to a network that performs communication through a medium, and may include an internet network, a wireless communication network, a broadcasting network, and the like.

In addition, the specific medium 100 may include various terminals connected to the product information providing system 200. For example, it may include a mobile terminal, a television (Television), an IPTV (Internet Protocol Television), a desktop PC, and the like. The specific medium 100 may include a user terminal receiving product information and an advertiser terminal providing product information according to a user.

In addition, the product information providing system 200 may be connected through a plurality of media. Accordingly, the product information providing system 200 may provide content through various media. The product information provision may include display of specific product information, transmission of specific product information, and the like.

As the plurality of media, TV, IPTV, mobile communication (mobile), internet web (Web), DMB, etc. may be used.

The TV refers to a medium that receives a broadcast signal transmitted from a broadcasting station and demodulates the received broadcast signal to display video and audio information. The TV may include an analog TV using an analog signal and a digital TV using a digital signal.

IPTV is a service that provides a broadcasting channel, VOD (Video On Demand), and two-way data service to one terminal using a high-speed Internet network. As a component for providing IPTV, the content format is compressed for the collection and processing of contents from CP (Program Provider), PP (Program Provider), etc. and for smooth transmission to IPTV network. Content protection technology to prevent distribution.

Mobile communication includes second generation mobile communication such as Global System for Mobile Telecommunication (GSM), Code Division Multiple Access (CDMA), Global System for Mobile Telecommunication (WCDMA), CDMA2000, High Speed Downlink Packet Access (HSDPA), High Speed (HSUPA) It includes 3G mobile communication such as Uplink Packet Access and next generation mobile communication such as Wibro and Long Term Evolution (LTE). In addition, it refers to a medium for transmitting dedicated content designed to fit a relatively small screen of a mobile phone (mobile phone) on the premise of carrying.

The Internet Web uses hypertext transfer protocol (http) and transmission control protocol-internet protocol (TCP / IP), html (hyper text markup language), xml (extended markup language), and sgml (Standard Generalized Markup Language). It refers to a medium for transmitting a document produced in such markup language.

Digital Multimedia Broadcasting (DMB) is a concept including terrestrial DMB and satellite DMB, and refers to a medium for transmitting dedicated content designed to fit a relatively small screen of a portable DMB terminal.

On the other hand, throughout the specification, product information (eg, content) corresponding to a medium refers to product information optimized to be easily reproduced through the medium. As a specific example, the content corresponding to the Internet web consists of a markup language such as html and xml, a script language such as java script, and an add-in program such as active x and ocx, and the content transmitted through TCP / IP. Point. The content corresponding to the mobile communication is a simplified content for using the content of the Internet web as a mobile communication terminal and refers to the content transmitted through the WAP. The content corresponding to IPTV refers to a multimedia file encoded by MPEG-2, MPEG-4, WMV-9, H.264, or the like. The content corresponding to the DMB is a multimedia file encoded in MPEG-2 or MPEG-4, and indicates a file encoded to have a smaller capacity than IPTV.

2 is a block diagram illustrating a product information providing system 200 according to an embodiment of the present invention. The product information providing system 200 includes a database 210, a receiver 220, a playback unit 230, an input unit 240, an output unit 250, a transmitter 260, and a controller 270. can do. The components shown in the product information providing system 200 may be omitted some components, or other components may be added according to the embodiment.

The database 210 is a space in which various kinds of information about a specific product are stored. For example, multimedia content (eg, brand content) and link information for connecting to a space where a specific product can be purchased may be stored in the database 210. The brand content refers to content related to a specific brand, and may include content related to a brand name and content related to a product having the brand name. For example, the specific brand content may include an article, a video, an image, detailed information of a product, an article about a product, a product image, a product video, and the like related to the specific brand. In addition, the link information for connecting to the space where the specific product can be purchased may include URL (Uniform Resource Locator) information of the space for selling the specific product.

Product information stored in the database 210 may be classified and stored according to a specific criterion. For example, the product information may be classified according to a medium provided therein and stored in the database 210. It may be classified into product information for TV, product information for mobile, product information for IPTV, and product information for Internet web. The reason for storing the product information for each medium as described above is because the environment provided (for example, playback, transmission, etc.) is different depending on the medium.

Meanwhile, according to an embodiment of the present invention, the product information may be stored in a product information unit constituting a single product information, the specific product information is divided by object, associated with the divided object and the divided object Specific code may be stored in the database 210.

In addition to the product information, the database 210 may store information on user behavior patterns or reaction information on the product information.

The information on the user behavior pattern may include information related to the use of specific product information, specific brand content generation information, brand content advertisement information, product purchase history related to the specific content, brand search history, and the like. In addition, the reaction information in the product information may include the number of inquiry, the number of scraps, the number of comments and the number of edits of the product information.

The receiver 220 may receive various signals or product information (eg, specific brand content, link information for purchasing a specific product), and the like. For example, the receiver 220 may receive an access signal of a specific medium or receive product information (eg, brand content) from an advertiser or a user. The received access signal may be transmitted to the controller 270 and analyzed. The controller 270 may analyze the connection signal to analyze the type of the connected medium, the location information of the connection medium, or the user information of the connection medium. The controller 270 may determine whether to permit access of a specific medium based on the analyzed information. If the connection is permitted, the product information providing system 200 may perform data communication with the access medium 100.

On the other hand, the receiver 220 may be provided with a reception passage corresponding to the medium to be connected (not shown). For example, the access signal through the mobile may be received through the first reception path, the access signal through the Internet web may be received through the second reception path, and the access signal through the TV may be received through the third reception path. In addition, the receiver 220 may receive specific data from the access medium through a reception path corresponding to the connected medium.

The playback unit 230 may control the playback of the multimedia content. For example, the playback unit 230 may play a video. The playback unit 230 may be implemented in software or may be implemented in hardware separate from the control unit 270.

The input unit 240 may receive a specific user input. For example, the specific user input may include various menu inputs, such as checking information on a specific product. In addition, the specific user input may include a mouse input, a touch input, a key input, etc. according to the input form. Mouse input refers to user input using a mouse, and may include dragging and clicking. In addition, the touch input refers to performing a touch on a space (eg, a touch screen) provided with a touch pad through a pointer or the like. In the present specification, a pointer refers to a tool for touching a specific portion of a space (eg, a touch screen) provided with a touch pad. Examples include stylus fans, fingers, and the like. In addition, the key input refers to a user input using an input means (for example, a keypad, a keyboard, a remote controller, etc.) appropriately provided according to the implementation form of the specific medium 100.

The output unit 250 may output a multimedia content playback screen or various information. For example, a specific video playback screen may be output or a screen including specific product information may be output.

The transmitter 260 may transmit multimedia content or specific product information stored in the database 210 to an external space. The external space refers to an external space other than the product information providing system 200. For example, the external space may include a user terminal, an advertiser terminal, a specific web site (or a specific web server), and the like. The external space may include an external user space. The external user space refers to a space associated with a user existing outside the product information providing system 200. For example, it may include a mini homepage, a blog, an e-mail, and the like of a specific user.

The transmitter 260 may transmit specific data (eg, brand content or link information) in consideration of a medium connected to the content providing system 200 through the control of the controller 270. For example, the transmitter 260 may transmit mobile content to the mobile terminal and TV content to the TV.

On the other hand, the transmission unit 260 may be provided with a transmission path corresponding to the medium to be connected (not shown). For example, data transmitted to the mobile may be transmitted through the first transmission path, data transmitted to the Internet web may be transmitted to the second transmission path, and data transmitted to the TV may be transmitted through the third transmission path. .

The controller 270 may organically control overall functions performed by the database 210, the receiver 220, the playback unit 230, the input unit 240, the output unit 250, and the transmission unit 260. .

3 is a flowchart illustrating an example of a method of providing product information through the product information providing system 200 shown in FIG. 2.

The playback unit 230 may play a specific video stored in the database 210 (S310). The video playback screen may be output through the output unit 250. The played video may be composed of a combination of a plurality of still images. At least one still image of the plurality of still images may be set as a representative still image corresponding to a specific playback section or a specific playback time point. The representative still image may be set using a specific software during or after producing a video.

When a specific event occurs, the controller 270 may control the set representative still image to be displayed on a predetermined area of the screen (S320 and S330). The occurrence of a specific event may be an achievement of a condition for executing a specific action. For example, the occurrence of the specific event may include elapse of time set for the representative still image display, reception of a user input for selecting a specific image among images displayed in a thumbnail form, and the like.

4 is a diagram illustrating an example in which the representative still image is displayed when a specific event occurs during video playback.

As shown, a representative still image is displayed in the form of a thumbnail at the bottom of the video playback screen. The representative still image may be a still image corresponding to a specific playback section or a specific playback time point. For example, the still image representing the playback time 0:00 to 0:10 (or playback time 0:10) may be "image 1", and the playback time 0:10 to 0:35 (or playback time 0). A still image representing: 35) can be "Image 2".

In addition, the representative still image may be set during video playback. For example, if a specific menu ("scrap" on the screen shown) 401 is selected by the video producer or the user during video playback, the controller 270 may control the specific screen (for example, the selection of the specific menu 401). , The screen played at the time when the input signal for the menu 401 is received) may be set as the representative still image corresponding to the specific playback section or the specific playback time point.

In addition, the occurrence of a specific event may be the passage of a set time. In this case, when the predetermined time (for example, 10 seconds and 35 seconds after playback) elapses, the controller 270 may display the set representative still image in a predetermined area.

In addition, the occurrence of a specific event may be a reception of a user input for selecting a specific image among images displayed in the form of a thumbnail. In this case, when a specific still image is selected from among the representative still images in a thumbnail form displayed at the bottom of the reproduced video, the controller 270 may enlarge and display the selected specific still image in a predetermined area.

Meanwhile, according to an embodiment of the present invention, the representative still image displayed in the predetermined area may include the specific product 402. In this case, the controller 270 may control the display to identify the specific product 402. For example, the controller 270 may highlight the specific product 402. The controller 270 may perform the highlight display irrespective of receiving a specific signal, or when there is a specific signal input (for example, a cursor displayed on the screen is located in an area where the specific product 402 is present). Case).

Meanwhile, according to an embodiment of the present invention, when a specific still image is selected from the displayed representative still image (one still image is displayed in the drawing, but a plurality of still images may be displayed), the controller ( 270 may output information about a specific brand product included in the specific still image through the output unit 250. Selection of a specific still image may be made through selection of a specific menu 403. That is, when the input unit 240 receives a user input for selecting a specific menu 403, the input unit 240 may select a specific still image. The output information on the specific brand product may be displayed on the display area of the specific medium 100 connected to the product information providing system 200 (S340 and S350).

5 is a diagram illustrating an example of a screen on which information on a specific brand product can be confirmed.

5A is an example of a screen for checking information on a specific brand product, and illustrates a screen for checking brand contents. Brand content may be implemented in various forms. For example, the image may be implemented in a specific video form, may be implemented in a specific article form, or may be implemented in a combination of specific images. The brand content displayed on the illustrated screen includes a brand product 501 included in the selected specific still image and an article 503 about the product 501.

5B is an example of a screen for confirming information on a specific brand product, and illustrates a screen for purchasing a specific product. For example, the illustrated screen may be a screen of a site where the specific product can be purchased. In the illustrated screen, brief information on the specific product (price, origin, offline sales place, etc.) and a pop-up window 505 for purchasing the specific product may be displayed. Accordingly, the user may purchase the specific product through the popup window 505.

Meanwhile, the method for providing product information according to an embodiment of the present invention may provide a user interface for selecting various menus when providing product information through video playback.

6 shows an example of a video playback screen provided with various menus.

The illustrated screen is a screen in which various menus are further provided on the screen illustrated in FIG. 4. That is, in the case of providing specific product information through video playback as shown in FIGS. 4 to 5, various functions may be provided together.

For example, the menu 601 is a menu for storing the played video in a user space, and the menu 602 is connected to a screen for checking information on a specific product included in the displayed specific still image. It may mean a menu for. In addition, the menu 603 is a menu for storing the displayed specific representative still image in the user space. As used herein, the term "user space" refers to a specific space associated with a user. For example, it may include a mini homepage, a blog, an e-mail, and the like of a specific user. The user space may be an internal user space provided by the product information providing system 200, or may be an external user space existing outside the product information providing system 200.

In addition, according to an embodiment of the present invention, a menu bar including a specific menu item may be provided at the top of the screen. The menu items "Share", "Recommendation", "Comment", and "Associated Content" provided in the menu bar may be used for at least one of the play video, a specific representative still image, and specific product information included in the specific representative still image. Can be applied.

Hereinafter, an example in which a menu item provided in the menu bar is applied to a playback video will be described.

The "sharing" provided in the menu bar is a menu for sharing a playback video with other users, and "recommendation" refers to a menu for recommending the playback video to other users. In addition, "comment" means a function that enables you to confirm a comment made on the playback video and a menu that allows you to write a comment on the playback video. In addition, "associated content" means a menu that enables to check the content associated with the playback video.

FIG. 7 illustrates a case where a “share” menu is selected on the screen shown in FIG. 6.

If the "Share" menu is selected by the user, a window 701 is displayed that contains submenu items related to sharing the playback video with other users. "Send E-mail" refers to sharing the video with other users through e-mail transmission. In addition, "URL copy" refers to copying a URL connected to an area (eg, a specific web page) where the video is played to a specific area (eg, a user's personal blog). Therefore, the user or another user can confirm the playback of the video by selecting the URL copied from the specific area. In addition, "HTML code copy" refers to sharing the video with other users through the HTML code copy of a specific web page that can identify the video.

FIG. 8 illustrates a case where a “recommend” menu is selected on the screen illustrated in FIG. 6.

If the "recommend" menu is selected by the user, a window 801 including a list of IDs of the person who recommended the playback video is displayed. In addition, the window 801 includes a submenu 802. Through the sub-menu 802, a user may recommend the video to other users.

FIG. 9 illustrates a case where a “comment” menu is selected on the screen shown in FIG. 6.

When the "Comment" menu is selected by the user, a window 901 for confirming the comment made for the playback video is displayed. In addition, an area 902 for writing a comment on the video may be provided at the bottom of the window 901. The user may input a comment about the video through the region 902. The input comment may be registered in the product information providing system 200 through an input of a menu 903 provided in the region 902.

FIG. 10 illustrates a case in which an “associated content” menu is selected on the screen shown in FIG. 6.

When the "Associated Content" menu is selected by the user, a window 1001 for displaying related contents related to the playback video is displayed. In the window 1001, contents related to the playback video are displayed in a thumbnail form. Accordingly, the user can check a related content by selecting a specific thumbnail among the displayed thumbnails.

In addition, according to an embodiment of the present invention, the above-described method may be embodied as computer readable codes on a medium in which a program is recorded. The computer-readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of the computer-readable medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The product information providing system and the product information providing method described above are not limited to the configuration and method of the above-described embodiments, but the embodiments may be all or part of each embodiment so that various modifications may be made. May be optionally combined.

2 is a block diagram illustrating a product information providing system 200 according to an embodiment of the present invention.

3 is a flowchart illustrating an example of a method of providing product information through the product information providing system 200 illustrated in FIG. 2.

6 is a diagram illustrating an example of a video playback screen provided with various menus.

Claims

In the method for providing product information through a product information providing system,

Playing a video;

Displaying at least one still image constituting the moving image on a predetermined area of a screen; And

And displaying a screen for checking information on a product included in the specific still image when a specific still image is selected among the displayed at least one still image.

The method of claim 1, wherein the at least one still image is

Product information providing method, characterized in that corresponding to the specific playback section of the video or the specific playback time of the video.

The method of claim 2, wherein displaying the at least one still image on a predetermined area of the screen

The product information providing method, characterized in that performed automatically when the predetermined time elapses.

The method of claim 2, wherein displaying the at least one still image on a predetermined area of the screen comprises:

Displaying the at least one still image in the form of a thumbnail; And

And displaying a still image of the selected thumbnail form when the specific still image is selected from the at least one still image displayed in the form of the thumbnail.

The screen of claim 2, wherein the screen for checking information about the product is

And at least one of a screen for checking contents related to the product and a screen for purchasing the product.

The method of claim 2, wherein displaying the at least one still image

And displaying the goods to be identified in the at least one still image.

The method of claim 2, wherein the product information providing method

And providing at least one of link information for connection to a screen for checking information on the selected specific still image and information on the product included in the specific still image, to an external space. Way.

The method of claim 2,

When the video is played in an area related to a specific brand promotion or when a user input for information search for a specific brand product is received,

Displaying the at least one still image

Extracting the still image including the specific brand-related product into the at least one still image,

The step of displaying a screen for checking information on the product included in the selected specific still image

And displaying a screen for confirming information on the specific branded product.

The method of claim 5, wherein the product information providing method

Providing a user with a layer for writing a comment on content related to the product; And

And displaying a comment written by at least one of the user and another user with respect to the content related to the product.

A playback unit for playing a video;

An input unit configured to receive a user input for selecting a specific still image among at least one still image constituting the moving image;

Outputting a first screen displaying at least one still image constituting the moving image in a predetermined region, and a second screen for checking information on a product included in the selected specific still image among the at least one still image; An output unit; And

And a controller for controlling the playback unit, the input unit, and the output unit.

The method of claim 10, wherein the at least one still image is

Product information providing system, characterized in that corresponding to the specific playback section of the video or the specific playback time of the video.

The method of claim 11, wherein the control unit

And outputting the at least one still image through the output unit when a predetermined time elapses.

The method of claim 11, wherein the output unit

Further outputting the screen displayed in the form of a thumbnail of the at least one still image,

And the controller is configured to enlarge and display a still image having a selected thumbnail form when a specific still image is selected from the at least one still image displayed in the thumbnail form.

The screen of claim 11, wherein the screen for checking information about the product is

The method of claim 11, wherein the control unit

Product information providing system, characterized in that for displaying the product to be identified in the at least one still image.

The system of claim 11, wherein the product information providing system is

Product information providing further comprises a transmission unit for transmitting at least one of the link information for the connection to the screen for checking the information on the selected particular still image and the information contained in the particular still image to the external space. system.

The method of claim 11,

When the video is played in an area related to a specific brand promotion or when a user input for searching for information on a specific brand product is received through the input unit,

The controller extracts a still image including the specific brand-related product as the at least one still image,

The output unit outputs a product information providing system, characterized in that for outputting the at least one still image and the screen to check the information on the specific brand product.

The method of claim 14,

The control unit provides a user with a layer through which the user can write a comment on content related to the specific brand product through the output unit,

The output unit is a product information providing system, characterized in that for outputting a comment written by at least one subject of the user and the other user for the content related to the product.