KR20110008736A - Method of managing advertisement contents, network server and advertisement contents management system operating the same, and comturer readable storage medium storing program operating the same - Google Patents

Abstract

PURPOSE: An advertisement contents processing method, a network server for processing the method, and a computer readable storage medium are provided to distribute profits from an advertisement contents to users and a network provider. CONSTITUTION: An advertiser server(121) offers advertisement contents. An advertisement agency server(131) offers an advertisement contents offered from the advertiser server to a first and a second network servers(143,147). The first and the second network servers provide the advertisement contents to the users. If a user registered in the second network selects an advertisement contents on the first server, it is regarded that the second network server offered the advertisement contents.

Description

TECHNICAL OF MANAGING ADVERTISEMENT CONTENTS, NETWORK SERVER AND ADVERTISEMENT CONTENTS MANAGEMENT SYSTEM OPERATING THE SAME, AND COMTURER READABLE STORAGE MEDIUM STORING PROGRAM OPERATING THE SAME}

A method for processing advertising content, a network server for performing the same, an advertising content processing system, and a computer readable storage medium storing a program for performing the same.

With the development of information technology (IT), network technology is developing. The internet is one of the representative network technologies. The Internet is used as a means of providing various and convenient services in relation to daily life. For example, the Internet is being used as the underlying network for information retrieval, news delivery, e-mail, e-commerce, e-government, internet banking, and the like.

In recent years, advertising services have been in the spotlight among services provided through the Internet. Advertisement via the Internet is available at a lower cost than advertisement using off-line media, and has excellent exposure and accessibility to users. In other words, the advertisement using the Internet is more cost effective than the advertisement using the off-line medium. Therefore, the Internet advertising market is growing rapidly. As the Internet advertising market grows, Internet advertising techniques having various methods and effects have been studied.

SUMMARY OF THE INVENTION An object of the present invention is to provide a method for processing advertising content that is rewarded to a network operator providing advertising content and a user who selects the advertising content, a network server and an advertising content processing system to perform the same, and a computer read to store a program for performing the same. It is to provide a possible storage medium.

An advertisement content processing method according to an embodiment of the present invention for processing advertisement content using a network server includes: registering a user; Receiving an advertisement content selection message from the registered user; Providing a reward to the registered user based on the received advertisement content selection message; And receiving a reward from an advertising agency of the advertisement content based on the received advertisement content selection message.

In an embodiment, the step of receiving the advertisement content selection message from the registered user may correspond to the selected advertisement content even when advertisement content provided through a server other than the network server is selected by the registered user. An advertisement content selection message is received from the registered user.

In an embodiment, the providing of the reward to the registered user may include: counting the received advertisement content selection message; And providing a reward to the registered user based on the count value.

In an embodiment, the providing of the reward to the registered user may include providing at least one of mileage, coupon, and points to the registered user.

In an embodiment, the step of receiving a reward from the advertisement agency of the advertisement content may include providing an advertisement content exposure message of the advertisement content to the advertisement agency based on the received advertisement content selection message; And receiving a reward from the advertising agency based on the advertisement content exposure message.

In an embodiment, the step of receiving a reward from an advertisement agency of the advertisement content based on the advertisement content exposure message may distribute a reward provided to the advertisement agency from an advertiser of the advertisement content based on the advertisement content exposure message. It includes receiving.

In an embodiment, the method may further include transmitting an advertisement content processing program to the registered user.

In an embodiment, the advertisement content processing program is configured to process that the specific advertisement content is exposed by the network server regardless of the server where the specific advertisement content is provided when the specific advertisement content is selected by the registered user. do.

According to an embodiment of the present disclosure, a network server may include a storage device configured to store a list of registered users; And rewarding the registered users based on the advertisement content selection message received from the registered users, and advertising the advertisement content exposure message based on the advertisement content selection message received from the registered users. A processor configured to transmit to the agency server.

In an embodiment, the processor is configured to transmit an advertisement content processing program to the registered users, wherein the advertisement content processing program is provided when the specific advertisement content is selected by the registered users. Regardless of the server, the specific advertisement content is configured to be treated as exposed by the network server.

An advertisement content processing system according to an embodiment of the present invention includes an advertiser server for providing advertisement content; And an advertising agency server that provides the advertisement content provided from the advertiser server to first and second network servers, wherein the first and second network servers provide the advertisement content provided from the advertiser server to a user. And the advertisement content provided from the first network server is selected by a user registered with the second network server, the advertisement content provided from the second network server is treated as selected.

In exemplary embodiments, the second network server may be configured to receive an advertisement content processing program from the registered user, and the advertisement content processing program may be configured to, when specific advertisement content is selected by the registered users. Regardless of the server provided, the particular advertisement content is configured to be treated as exposed by the second network server.

 The computer readable storage medium is configured to store a list of registered users, and is configured to store a program having an advertisement content processing function, wherein the advertisement content processing function is based on an advertisement content selection message received from the registered users. Provide a reward to the registered users, and transmit an advertisement content exposure message to an advertisement agency server based on an advertisement content selection message received from the registered users.

In an embodiment, the advertisement content processing function is configured to transmit an advertisement content processing program to the registered users, wherein the advertisement content processing program is selected when the specific advertisement content is selected by the registered users. Regardless of the server on which the is provided, the specific advertisement content is configured to be treated as exposed by the second network server.

According to an embodiment of the present invention, a reward is provided to a network operator who provides advertisement content and a user who selects the advertisement content. Therefore, it is possible to distribute revenue according to the advertising content to network operators and users.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art may easily implement the technical idea of the present invention. . Identical components will be referred to using the same reference numerals. Similar components will be referred to using similar reference numerals.

1 is a diagram illustrating an advertisement content processing system 100 according to an embodiment of the present invention. Referring to FIG. 1, the advertisement content processing system 100 includes a network 110, an advertiser 120, an advertising agency 130, a network operator 140, and a user 150.

The network 110 is configured to provide a channel between the advertiser 120, the advertising agency 130, the network operator 140, and the user 150. In an example, the network 110 may be configured to provide a wired or wireless channel between the advertiser 120, the advertising agency 130, the network operator 140, and the user 150.

By way of example, network 110 may be an Internet network. For example, network 110 may include a public switched telephone network (PSTN), integrated services digital network (ISDN), digital subscriber line (DSK), asymmetric digital subscriber line (ADSL), and very high-data rate digital subscriber line (VDSL). ), Cable, broadband convergence network (BcN), next generation network (NGN), local area network (LAN), wide area network (WAN), and the like.

By way of example, network 110 may be configured to operate based on a transmission control protocol (TCP). For example, the network 110 may be configured to operate based on internet protocol version 4 (IPv4) or internet protocol version 6 (IPv6).

The advertiser 120 is a business operator who wants to execute an advertisement using the network 110. In an example, the advertiser 120 may include an online operator and an off-line operator. The advertiser 120 will include an advertiser server 121. In exemplary embodiments, the advertiser server 121 may provide a network space of the advertiser 120. For example, the advertiser server 121 may provide a homepage, a blog, or a community of the advertiser 120.

The advertiser server 121 will be connected to the network 110. For example, the advertiser server 121 may be connected to the network 110 via a modem or an access point (AP). For example, advertiser server 121 may be connected to network 110 via a wired or wireless channel. The advertiser server 121 will have a network address. The network address of the advertiser server 121 will be used to identify the advertiser server 121 in the network 110. For example, the network address of the advertiser server 121 may be an IP address. For example, the network address of the advertiser server 121 may be a static IP address or a floating IP address.

For example, when the advertiser server 121 transmits a message over the network 110, the message will include the network address of the advertiser server 121 as a sender address. For example, the message delivered to the advertiser server 121 may include the network address of the advertiser server 121 as a recipient address.

The advertising agency 130 is a service provider for advertising using the network 110. In exemplary embodiments, the advertising agency 130 may receive an advertisement request from the advertiser 120. According to the advertisement request, the advertising agency 130 will execute the advertisement of the advertiser 120 using the network 110. For example, the advertising agency 130 may execute an advertisement of the advertiser 120 by using an e-mail advertisement, a note advertisement, a banner advertisement, and a pop-up advertisement technique.

The advertising agency 130 may include an advertising agency server 131 for executing the advertisement of the advertiser 120. The advertising agency server 131 may provide a network space of the advertising agency 130. For example, the advertising agency server 131 may provide a homepage, a blog, or a community of the advertising agency 130.

The advertising agency server 131 will be connected to the network 110. For example, the advertising agency server 131 may be connected to the network 110 via a modem or an access point (AP). For example, the advertising agency server 131 may be connected to the network 110 via a wired or wireless channel. Ad agency server 131 will have a network address. The network address of the advertising agency server 131 will be used to identify the advertising agency server 131 in the network 110. For example, the network address of the advertising agency server 131 may be an IP address. For example, the network address of the advertising agency server 131 may be a static IP address or a floating IP address.

For example, when the advertising agency server 131 transmits a message over the network 110, the message will include the network address of the advertising agency server 131 as a sender address. For example, the message delivered to the advertising agency server 131 may include the network address of the advertiser server 121 as a recipient address.

The network operator 140 is a provider that provides a service using the network 110. For example, the network operator 140 may include a portal operator, a biz-mail operator, a community operator, an e-commerce operator, a public operator, a content provider, and the like. The network operator 140 will provide a service using a network server.

For example, in FIG. 1, first and second network operators 141, 145 are shown. However, it will be understood that network operator 140 is not limited to including first and second network operators 141 and 145.

Each network operator will include a network server. For example, in FIG. 1, the first and second network operators 141, 145 are shown to include first and second network servers 143, 147, respectively. By way of example, the first and second network servers 143, 147 may be network servers capable of connecting to the network 110.

The first and second network servers 143, 147 will provide network space for the first and second network operators 141, 145. For example, the first and second network servers 143, 147 may provide a homepage, blog, or community of the first and second network operators 141, 145. will be.

The first and second network servers 143, 147 will be connected to the network 110. For example, the first and second network servers 143, 147 may be connected to the network 110 via a modem or an access point (AP). For example, the first and second network servers 143, 147 may be connected to the network 110 via a wired or wireless channel. The first and second network servers 143, 147 will each have network addresses. The network addresses of the first and second network servers 143, 147 will be used to identify the first and second network servers 143, 147 in the network 110, respectively. For example, the network addresses of the first and second network servers 143, 147 may be IP addresses. For example, the network addresses of the first and second network servers 143, 147 may be fixed IP addresses or floating IP addresses.

For example, when the first and second network servers 143, 147 send messages over the network 110, the messages are the network of the first and second network servers 143, 147 as sender addresses. Each will contain addresses. For example, messages delivered to the first and second network servers 143, 147 may include the network addresses of the first and second network servers 143, 147 as recipient addresses, respectively.

User 150 represents a user using network 110. For example, user 150 may include an individual user, a corporate user, an institutional user, and the like. The user 150 will have a network terminal 151. User 150 will access network 110 using network terminal 151. In exemplary embodiments, the network terminal 151 may include a personal terminal and a server terminal capable of connecting to the network 110. For example, the network terminal 151 includes a personal computer, a portable computer, a mobile computer, a netbook, an UMPC (Untra Mobile Personal Computer), a PDA (Personal Digital Assitants), a mobile phone, a smartphone, a PDA phone, a workstation, and the like. something to do.

The network terminal 151 will be connected to the network 110. For example, the network terminal 151 may be connected to the network 110 via a modem or access point (AP). For example, the network terminal 151 may be connected to the network 110 via a wired or wireless channel. The network terminals 151 will each have a network address. The network address of the network terminal 151 will be used to identify the network terminal 151 in the network 110. For example, the network address of the network terminal 151 may be an IP address. For example, the network address of the network terminal 151 may be a fixed IP address or a floating IP address.

For example, when network terminal 151 transmits messages over network 110, those messages will include the network address of network terminal 151 as a sender address. For example, messages delivered to network terminal 151 may include the network address of network terminal 151 as a recipient address.

In the following, a method of executing an advertisement using the network 110 is described.

When the advertiser wants to execute the advertisement using the network 110, the advertiser 120 will request the advertisement from the advertisement agency 130. The advertising agency 130 will negotiate the first contract condition CB1 with the advertiser 120. For example, the first contract condition CB1 may include an advertisement method, an advertisement period, an advertisement medium, and a reward that the advertiser 120 should pay to the advertisement agency 130. In response to the advertisement request from the advertiser 120, the advertising agency 130 may execute an advertisement using the network 110.

By way of example, advertiser 120 will produce advertising content. As another example, the advertising agency 130 will produce the advertising content according to the first contract condition CB1. The advertising content may be an advertisement provided to the user 150 via the network 110.

In accordance with the first contract condition CB1, the advertising agency 130 will negotiate the second contract condition CB2 with the network operator 140 that can provide the advertisement content to the user 150. In an example, the list of network operators 140 may be included in the first contract condition CB1. For example, assume that the first and second network operators 141 and 145 cooperate with the advertising agency 130 in accordance with the second contract condition CB2.

By way of example, when the user 150 connects to the first or second network servers 143, 147 using the network terminal 151, the first or second network servers 143, 147 may display the advertisement content. Will be sent to the network terminal 151. The user 150 will select the advertisement content using the network terminal 151. In exemplary embodiments, the user 150 may select (eg, click) the advertising content displayed through the network terminal 151.

FIG. 2 is a diagram illustrating content displayed on the network terminal 151 of FIG. 1. Referring to FIG. 2, the content displayed on the network terminal 151 includes a browser interface 152, an address 153, a first content 154, and a second content 155.

Browser interface 152 represents the interface of a network browser that network terminal 151 uses to access network 110. As an example, the browser interface 152 may include an Internet Explorer interface, a Firefox interface, an Opera interface, a Lynx interface, and the like.

The address 153 represents the network address of the network server to which the network terminal 151 is connected. In an example, the address 153 may be an IP address. By way of example, it will be appreciated that the address 153 is maintained at the network terminal 151 but may not be displayed to the user 150 via the network terminal 151.

First and second content 154 represent content provided from a network server corresponding to address 153. For example, it is assumed that the network terminal 151 is connected to the first network server 143. The first content 154 will include content serviced by the first network server 143. For example, the first content 154 may include news, weather information, stock information, disaster information, search information, commodity information, policy information, life information, and the like provided from the first network server 143.

The second content 155 will include the advertising content provided from the first network server 143. In exemplary embodiments, the second content 155 may include advertisement content provided from the advertiser 120 or the advertising agency 130. Hereinafter, it is assumed that the second content 155 corresponds to the advertisement content provided from the advertiser 120 or the advertisement agency 130.

Ad content 155 includes an advertiser address 156. The advertiser address 156 may include the network address of the advertiser server 121. When the advertisement content 155 is exposed to the user 150, the network terminal 151 transmits a connection request to a terminal (eg, a server) corresponding to the advertiser address 156. That is, the network terminal 151 will access the advertiser server 121. For example, the network terminal 151 may access the home page, blog, or community of the advertiser server 121 linked to the advertisement content 155.

The advertising agency 130 may determine which of the first and second network servers 143 and 147 the advertisement content 155 selected by the user 150 has been provided (or which server the advertisement content 155 has provided). To the user 150). According to the determination result, the advertising agency 130 will provide compensation to the first and second network operators (141, 145). In the following, a method of processing the advertisement content 155 in response to the exposure of the advertisement content 155 is described.

3 is a diagram illustrating a first embodiment of processing advertisement content 155. Referring to FIG. 3, an advertiser 120, an advertising agency 130, a first network operator 141, and a user 150 are illustrated. For example, it is assumed that the advertisement content 155 is provided to the network terminal 151 by the first network operator 141. For example, it is assumed that the user 150 connects to the first network server 143 using the network terminal 151.

Steps S110 to S150 constitute a step of accessing the advertisement content 155 by the user 150. In steps S110 to S150, the user 150 selects the advertisement content 155 using the network terminal 151. When the advertisement content is selected, the user 150 accesses the advertiser server 121.

In operation S110, the user 150 accesses the first network operator 141. For example, the user 150 will connect to the first network server 143 using the network terminal 151.

In step S120, the first network operator 141 transmits the content to the network terminal 151. For example, the first network server 143 may transmit the first content 154 (see FIG. 4) and the advertisement content 155 including various information to the network terminal 151.

In operation S130, the user 150 selects content by using. For example, the user 150 selects content using the network terminal 151. By way of example, assume that advertisement content 155 is selected by user 150. When the advertisement content 155 is selected, in step S140, the user 150 accesses the advertiser 120. For example, the user 150 will access the advertiser server 121 using the network terminal 151. For example, the network terminal 151 may access the advertiser server 121 using the advertiser address 156 included in the advertisement content 155.

In step S150, the advertiser 120 provides the content to the user 150. For example, the advertiser server 121 may provide content to the network terminal 151. The content provided from the advertiser server 121 may be content corresponding to the selected advertisement content 155.

Steps S160 to S187 constitute a profit step of the first network operator 141. In steps S160 to S187, the first network operator 141 is provided with a reward for advertisement exposure.

In operation S160, the user 150 transmits an advertisement content selection message to the first network operator 141. For example, if the advertisement content 155 is selected, the network terminal 151 will send an advertisement content selection message to the first network server 143. The advertisement content selection message indicates that the user 150 has selected the advertisement content 155 provided from the first network server 143. That is, the advertisement content selection message indicates that the user 150 accesses the advertiser server 121 through the advertisement content 155 exposed by the first network server 143. For example, if the advertisement content 155 is selected by the user 150, an advertisement content selection message will be generated that uses the address 153 of FIG. 2 as a receiver. The advertisement content selection message will be sent to the recipient address 153. That is, the advertisement content selection message will be sent to the advertiser server 121.

In operation S170, the first network operator 141 transmits an advertisement content exposure message to the advertising agency 130. For example, the first network server 143 transmits an advertisement content exposure message to the advertisement agency server 131. The advertisement content exposure message indicates that the advertisement content 155 provided by the first network server 143 has been exposed to the user 150. That is, the advertisement content exposure message indicates that the advertisement of the advertiser 120 is exposed to the user 150 through the first network operator 140.

For example, the first network operator 141 may transmit the advertisement content exposure message in units of a predetermined period (eg, day, week, month, year, etc.). For example, the first network operator 141 may collect the advertisement content selection message received for a preset period of time. And, based on the collected advertisement content selection message, the first network operator 141 will transmit an advertisement content exposure message. That is, the first network operator 141 may transmit the advertisement content exposure message according to the number of times the advertisement content 155 is exposed to the user 150 during the preset period.

In operation S180, the advertising agency 130 requests a reward from the advertiser 120. For example, the advertising agency 130 may request compensation from the advertiser 120 based on the advertisement content exposure message received. That is, the advertising agency 130 will request the compensation from the advertiser 120 according to the number of times the advertisement of the advertiser 120 is exposed to the user 150. In an example, the compensation request will be determined according to the first contract condition CB1.

For example, the advertising agency 130 may request compensation in units of preset periods (eg, days, weeks, months, years, etc.). For example, the advertising agency 130 may collect the advertisement content selection message received for a preset period of time. And, based on the collected advertisement content selection message, the advertising agency 130 will request a reward. That is, the advertising agency 130 may request compensation based on the number of times the advertisement of the advertiser 120 is exposed to the user 150 during the preset period.

In step S183, the advertiser 120 provides a reward to the advertising agency 130. For example, the advertiser 120 provides a reward to the advertising agency 130 in response to a request for compensation from the advertising agency 130. That is, the advertiser 120 provides a reward to the advertising agency 130 according to the number of times the advertisement requested by the advertising agency 130 is exposed to the user 150.

In step S187, the advertising agency 130 provides a reward to the first network operator 141. For example, the advertising agency 130 provides a reward to the first network operator 141 based on the advertisement content exposure message. That is, the advertising agency 130 provides a reward to the first network operator 141 according to the number of times the advertisement of the advertiser 120 is exposed to the user 150 through the first network operator 141.

4 and 5 are diagrams for describing a method for processing advertisement content according to a second embodiment of the present invention. 4 and 5, an advertiser 120, an advertising agency 130, a first network operator 141, a second network operator 145, and a user 150 are illustrated. By way of example, assume that advertising content 155 is provided to user 150 by first and second network operators 141, 145.

Referring to FIG. 4, steps S210 and S220 constitute a user registration step. In steps S210 and S220, the user 150 is registered with a specific network operator. In exemplary embodiments, it is assumed that the user 150 is registered with the second network operator 145.

In operation S210, the user 150 registers with the second network operator 145. For example, the user 150 will register with the second network server 147 using the network terminal 151. For example, the user 150 will subscribe to the service of the second network operator 145 using the network terminal 151.

At this time, the second network operator 145 will ask the user 150 whether the advertisement content processing program is installed. For example, the second network server 147 will send a message to the network terminal 151 inquiring whether to agree to the installation of the advertisement content processing program.

If the user 150 agrees to install the advertisement content processing program, in step S220, the advertisement content processing program is installed in the network terminal 151. For example, the advertisement content processing program may be transmitted from the second network server 147 to the network terminal 151.

Steps S230 to S270 constitute an advertisement content access step by the user 150. In steps S230 through S270, the user 150 will access the advertisement content 155.

In operation S230, the user 150 accesses the first network operator 141. For example, the user 150 connects to the first network server 143 using the network terminal 151.

In operation S240, the first network operator 141 transmits the content to the user 150. For example, the first network server 143 will send the content to the network terminal 151. For example, the first network server 143 may transmit the first content 154 (see FIG. 4) and the advertisement content 155 including various information to the network terminal 151.

In operation S250, the user 150 selects content. For example, it is assumed that the user 150 selects the advertisement content 155 using the network terminal 151.

When the advertisement content 155 is selected, in step S260, the user 150 accesses the advertiser 120. For example, the user 150 will access the advertiser server 121 using the network terminal 151. For example, the network terminal 151 may access the advertiser server 121 using the advertiser address 156 included in the advertisement content 155.

In step S270, the advertiser 120 transmits the content to the user 150. For example, the advertiser server 121 will transmit the content to the network terminal 151. For example, the advertiser server 121 may transmit the content corresponding to the exposed advertisement content 155 to the network terminal 151.

Referring to FIG. 5, steps S310 and S320 constitute a user revenue step. In operation S310, the user 150 transmits an advertisement content selection message to the second network operator 145. For example, if the advertisement content 155 is selected, the network terminal 151 will send an advertisement content selection message to the second network server 147.

In the embodiment described with reference to FIG. 3, when the advertisement content 155 provided by the first network server 143 is selected by the user 150, an advertisement content selection message is sent to the first network server 143. It has been described as being transmitted. However, in the embodiment described with reference to FIGS. 4 and 5, even when the advertisement content 155 provided by the first network server 143 is selected, the advertisement content selection message is not transmitted to the first network server 143. Do not. The advertisement content selection message is sent to the second network server 147.

Such a function will be performed by the advertisement content processing program installed in the network terminal 151 in step S220 of FIG. The advertising content processing program will include the network address of the second network server 147. Even if the advertisement content provided by the server 150 other than the second network server 147 is selected by the user 150, the advertisement content processing program uses the network address of the second network server 147 to send the advertisement content selection message. Will produce. That is, regardless of the server where the advertisement content 155 is provided, the advertisement content selection message will be sent with the second network server 147 as the recipient.

In operation S320, the second network operator 145 provides a reward to the user 150. For example, the second network operator 145 may provide mileage, coupons, points, etc. to the user 150 based on the advertisement content selection message received.

Steps S330 to S360 constitute a second network operator revenue step. In operation S330, the second network operator 145 transmits an advertisement content exposure message to the advertising agency 130. For example, the second network server 147 may transmit an advertisement content exposure message to the advertisement agency server 131. In exemplary embodiments, the second network server 147 may transmit an advertisement content exposure message to the advertisement agency server 131 based on the received advertisement content selection message.

In exemplary embodiments, the second network operator 145 may transmit the advertisement content exposure message in units of preset periods (eg, days, weeks, months, years, etc.). For example, the second network operator 145 may collect the advertisement content selection message received for a preset period of time. And, based on the collected advertisement content selection message, the second network operator 145 will transmit the advertisement content exposure message.

In operation S340, the advertising agency 130 requests a reward from the advertiser 120. For example, the advertising agency 130 may request a reward from the advertiser 120 based on the received advertisement content exposure message. That is, the advertising agency 130 will request the compensation from the advertiser 120 according to the number of times the advertisement of the advertiser 120 is exposed to the user 150. In an example, the compensation request will be determined according to the first contract condition CB1.

For example, the advertising agency 130 may request compensation in units of preset periods (eg, days, weeks, months, years, etc.). For example, the advertising agency 130 may collect the advertisement content selection message received for a preset period of time. And, based on the collected advertisement content selection message, the advertising agency 130 will request a reward. That is, the advertising agency 130 may request compensation based on the number of times the advertisement of the advertiser 120 is exposed to the user 150 during the preset period.

In step S350, the advertiser 120 provides a reward to the advertising agency 130. For example, the advertiser 120 provides a reward to the advertising agency 130 in response to a request for compensation from the advertising agency 130. That is, the advertiser 120 provides a reward to the advertising agency 130 according to the number of times the advertisement requested by the advertising agency 130 is exposed to the user 150.

In step S360, the advertising agency 130 provides a reward to the second network operator 145. For example, the advertising agency 130 provides a reward to the second network operator 145 based on the advertisement content exposure message.

As described above, when the user 150 is registered with the second network operator 145, the advertisement content 155 selected by the user 150 is treated as being exposed by the second network operator 145. The second network operator 145 provides a reward to the user 150.

According to the advertisement content processing method described with reference to FIG. 3, the compensation for exposing the advertisement content is provided only to the first network operator 141. On the other hand, according to the advertisement content processing method described with reference to Figures 4 and 5, the compensation for the exposure of the advertisement content is distributed to the second network operator 145 and the user 150.

The first network operator 141 may be provided with a reward for posting advertisement content from the advertising agency 130. Accordingly, according to an embodiment of the present invention, it is possible to distribute the compensation for posting and exposing advertisement content to network operators and users.

For example, the technical idea of the present invention will be provided by using network servers 141 and 145 of network operators 141 and 145. For example, each network server may be configured to store a list of registered users, and to reward registered users based on an advertisement content selection message received from registered users, and registered And a processor configured to send the advertisement content exposure message to the advertisement agency server based on the advertisement content selection message received from the users.

For example, the technical idea of the present invention may be provided in software driven by a processor, which is configured to operate as described with reference to FIGS. 3 to 5, using a list of users stored in a storage device.

As another example, the technical idea of the present invention may be provided to a special purpose network server including a processor configured to operate as described with reference to FIGS. 3 to 5, using a list of users stored in a storage device. .

By way of example, the inventive concept may be provided in software, and may be provided in a form stored in a computer readable storage medium. For example, a computer readable storage medium according to an embodiment of the present invention may be configured to store a list of registered users and to store a program having an advertisement content processing function. The advertisement content processing function rewards registered users based on the advertisement content selection message received from the registered users, and advertises the advertisement content exposure message based on the advertisement content selection message received from the registered users. It will be configured to send to the agency server.

As another example, the inventive concept will be provided in a form stored in a computer readable storage medium. Computer-readable storage media according to the spirit of the present invention will be provided for a special purpose. For example, a computer-readable storage medium according to an embodiment of the present invention may be configured to store a list of registered users and to store a program having an advertisement content processing function. The advertisement content processing function rewards registered users based on the advertisement content selection message received from the registered users, and advertises the advertisement content exposure message based on the advertisement content selection message received from the registered users. It will be configured to send to the agency server. The program having the advertising content processing function may be configured to operate in a special purpose computer readable storage medium.

In the detailed description of the present invention, specific embodiments have been described, but it is obvious that various modifications can be made without departing from the scope and spirit of the present invention. Therefore, the scope of the present invention should not be limited to the above-described embodiments, but should be determined by the claims equivalent to the claims of the present invention as well as the claims of the following.

1 is a diagram illustrating an advertisement content processing system according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating content displayed on the network terminal of FIG. 1.

3 is a diagram illustrating a first embodiment of processing advertisement content.

4 and 5 are diagrams for describing a method for processing advertisement content according to a second embodiment of the present invention.

Claims (14)

In the advertising content processing method for processing the advertising content using a network server: Registering a user; Receiving an advertisement content selection message from the registered user; Providing a reward to the registered user based on the received advertisement content selection message; And And receiving a reward from an advertising agency of the advertisement content based on the received advertisement content selection message. The method of claim 1, Receiving the advertisement content selection message from the registered user The advertisement content processing method comprising receiving an advertisement content selection message corresponding to the selected advertisement content from the registered user even when the advertisement content provided through the server other than the network server is selected by the registered user. . The method of claim 1, Providing a reward to the registered user Counting the received advertisement content selection message; And And providing a reward to the registered user based on the count value. The method of claim 3, wherein And providing a reward to the registered user includes providing at least one of mileage, coupon, and points to the registered user. The method of claim 3, wherein Receiving a reward from the advertising agency of the advertising content is Providing an advertisement content exposure message of the advertisement content to the advertisement agency based on the received advertisement content selection message; And And receiving a reward from the advertising agency based on the advertisement content exposure message. The method of claim 5, Based on the advertisement content exposure message, receiving a reward from an advertising agency of the advertisement content is And receiving a reward provided to the advertising agency from the advertiser of the advertising content based on the advertisement content exposure message. The method of claim 1, And transmitting the advertisement content processing program to the registered user. The method of claim 7, wherein The advertising content processing program And when the specific advertisement content is selected by the registered user, the advertisement content processing method is configured to treat the specific advertisement content as being exposed by the network server regardless of the server where the specific advertisement content is provided. A storage device configured to store a list of registered users; And An advertisement agency server providing a reward to the registered users based on an advertisement content selection message received from the registered users, and displaying an advertisement content exposure message based on the advertisement content selection message received from the registered users. A network server comprising a processor configured to transmit to a server. The method of claim 9, The processor is configured to send an advertisement content processing program to the registered users, The advertising content processing program And when specific advertisement content is selected by the registered users, the specific advertisement content is configured to be treated as exposed by the network server regardless of the server where the specific advertisement content is provided. An advertiser server providing advertisement content; And An advertisement agency server providing the advertisement content provided from the advertiser server to first and second network servers; The first and second network servers are configured to provide a user with the advertising content provided from the advertiser server, And when the advertisement content provided from the first network server is selected by a user registered with the second network server, the advertisement content provided from the second network server is processed as selected. The method of claim 11, The second network server is configured to receive an advertisement content processing program to the registered user, The advertising content processing program And when specific advertisement content is selected by the registered users, the specific advertisement content is configured to be treated as exposed by the second network server regardless of the server where the specific advertisement content is provided. A computer readable storage medium configured to store a list of registered users, the computer readable storage medium being configured to store a program having an advertisement content processing function: The ad content processing function An advertisement agency server providing a reward to the registered users based on an advertisement content selection message received from the registered users, and displaying an advertisement content exposure message based on the advertisement content selection message received from the registered users. Computer-readable storage media configured to transmit to a computer. The method of claim 13, The advertisement content processing function is configured to transmit an advertisement content processing program to the registered users, The advertising content processing program And when specific advertisement content is selected by the registered users, treat the specific advertisement content as exposed by the second network server, regardless of the server on which the particular advertisement content is provided.

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