KR20100033557A - System and method for providing advertisement information and recording medium - Google Patents

Abstract

PURPOSE: A system and a method for providing advertisement information and a recording medium are provided to supply the advertisement information in which an advertisement provision criteria is matched with a keyword (or contexture). CONSTITUTION: A method for providing advertisement information comprises the steps of: confirming advertisement information matched with a keyword when providing a webpage corresponds to a request from a terminal(245); confirming whether or not the advertisement information corresponds to advertisement provision setup criteria(270); and processing the output of the advertisement to a terminal if the advertisement information corresponds to advertisement provision setup criteria(295).

Description

System and Method for Providing Advertisement Information and Recording Medium}

1 is a diagram showing the configuration of a website operating system for providing an advertisement providing record-based advertisement service according to an embodiment of the present invention.

2A and 2B are diagrams illustrating a website operation process of providing an advertisement service based on an advertisement providing record according to an exemplary embodiment of the present invention.

3A and 3B are diagrams illustrating a website operation process of providing an advertisement service based on an advertisement providing record according to another exemplary embodiment of the present invention.

4A and 4B illustrate a process of operating a website for providing an advertisement service based on an advertisement providing record according to another exemplary embodiment of the present invention.

5 is a diagram illustrating a website operation process of providing an advertisement service based on an advertisement providing record according to another exemplary embodiment of the present invention.

<Description of main parts of drawing>

100: web server 105: web interface unit

110: web service control unit 115: web page operation unit

120: digital content management unit 125: bulletin board operation unit

130: information verification unit 135: advertisement extraction unit

140: advertising amount settlement unit 145: advertising provider

150: advertisement D / B 155: client terminal

According to an embodiment of the present invention, when providing a web page corresponding to a request of a terminal, checking advertisement information matched with a keyword (or context) corresponding to the web page, and providing advertisement for providing the identified advertisement information to the terminal. A step of confirming whether or not meets a setting criterion, and if it is determined that the advertisement providing setting criterion is met, processing the provided advertisement information to be provided to the terminal for output. will be.

Due to the development of information and communication technology, our society cannot separate the sea of information called the Internet.

In particular, a search service providing site such as a portal where all the information is collected provides a search service so that various information can be easily and quickly found in an internet space called the sea of such information, or a service such as a bulletin board in a blog / community is provided. This is one of the services over the Internet that are widely used by people.

In addition, a search service provider such as a portal that provides such a service simply provides a search service and a blog / community service, and thus it is impossible to generate profits. Therefore, keyword (or contextual) advertisements based on this are provided in various ways. It is a situation.

However, in the case of an advertisement provided in this manner, since several advertisements are sequentially displayed or provided in such a manner as to provide a single advertisement, an advertisement that is not of interest to the user is continuously exposed. There is a difficult problem to solve.

An object of the present invention for solving the above problems is, when providing a web page corresponding to the request of the terminal, means for confirming the advertising information matching the keyword (or context) corresponding to the web page, and the confirmed advertising information Means for confirming whether or not an advertisement provision setting criterion for providing to the terminal is satisfied, and when the result of the check, the advertisement advertisement setting criterion is satisfied, the confirmed advertisement information is provided to the terminal for processing. The present invention provides a system for providing advertisement information including means.

According to an aspect of the present invention, there is provided a method of providing advertisement information, when providing a web page corresponding to a request of a terminal, checking advertisement information matching a keyword (or context) corresponding to the web page, Confirming whether or not the advertisement provision setting criteria for providing to the terminal are satisfied; and if the verification result is satisfied with the advertisement provision setting criteria, processing the identified advertisement information to be provided to the terminal and output. Characterized in that made.

In the method for providing advertisement information according to the present invention, if the check result is satisfied with the advertisement provision setting criteria, the processing of providing the identified advertisement information to the terminal and outputting the advertisement information does not meet the advertisement provision setting criteria. In the case of re-confirming the advertisement information excluding the confirmed advertisement information, and confirming whether the re-confirmed advertisement information meets the advertisement provision setting criteria for providing to the terminal; If it satisfies the provision setting criteria, characterized in that it comprises the step of processing so that the confirmed advertising information is provided to the terminal and output.

In the advertisement information providing method according to the present invention, the step of confirming whether the identified advertisement information meets the advertisement provision setting criteria for providing to the terminal, the advertisement providing record information from the terminal to which the advertisement information is to be provided; And receiving and comparing / confirming the received advertisement providing record information and advertisement providing setting criteria.

In the advertisement information providing method according to the present invention, the step of confirming whether the identified advertisement information meets the advertisement provision setting criteria for providing to the terminal includes: IP (Internet) for the terminal to which the advertisement provision information is to be provided. Protocol) confirming the address information, and confirming the stored advertisement providing record information in connection with the confirmed IP address information, and comparing / confirming the confirmed advertisement providing record information and the advertisement provision setting criteria It is characterized by.

On the other hand, it includes a computer-readable program recording medium, characterized in that for recording the program for executing the above-described advertising information providing method.

On the other hand, the advertisement information providing system according to the present invention, when providing a web page corresponding to the request of the terminal, means for confirming the advertisement information matching the keyword (or context) corresponding to the web page, and the confirmed advertisement information Means for confirming whether or not an advertisement provision setting criterion for providing to the terminal is satisfied, and when the result of the check, the advertisement advertisement setting criterion is satisfied, the confirmed advertisement information is provided to the terminal for processing. It characterized in that it comprises a means.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, terms to be described below are terms defined in consideration of functions in the present invention, which may vary according to a user's or operator's intention or custom. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify the terms so that those skilled in the art to clearly understand the technical features of the present invention to effectively understand, but the present invention It is by no means limited.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a diagram showing the configuration of a website operating system for providing an advertisement providing record-based advertisement service according to an embodiment of the present invention.

In more detail, FIG. 1 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) to one or more client terminals 155, In the website operation system comprising a web server 100 to provide at least one or more advertisement information to the client terminal 155 in conjunction with the web service, the client terminal 155 in the web server 100 As a method of providing an advertisement service based on the advertisement providing record, a person of ordinary skill in the art to which the present invention pertains may refer to and / or modify the drawing 1 based on the advertisement providing record. It would be possible to infer various implementation methods for the configuration of the website operation system that provides the advertisement service of Invention are made, including any exemplary way in which the inference, to which the technical feature that is not limited to the exemplary method shown in the figure 1.

For example, those of ordinary skill in the art to which the present invention pertains may use keyword advertising provided through a website management system that provides the advertisement providing record-based advertisement service by referring to and / or modifying the present invention. In addition to the contextual advertisement), it may be applied to all advertisements such as banner advertisements provided when the website is accessed, and the present invention is not limited thereto.

Referring to Figure 1 according to an embodiment of the present invention, the website operating system, at least one or more web sites to the client terminal 155 having a browser program and the client terminal 155 through a communication network Provide a service (eg, a search service, a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc.) and at least one advertisement information (eg, advertisement link information (or And web server 100 for providing the client terminal 155 with the character information to be included in the web document including the advertiser information and the tag string).

According to another exemplary embodiment of the present invention, the web server 100 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, etc.) to the client terminal 155 through a communication network. Messenger service, information providing service, etc.), and at least one of the advertisement server (not shown in FIG. 1) interworking with the web service to the client terminal 155 in connection with the web server 100. It is possible to provide the above advertisement information (for example, text information to be included in the web document including the advertisement link information (or advertiser information) and the tag string), the present invention is implemented by including the web server 100 and the ad server It is characterized by including a method, it will be apparent that the present invention is not limited thereto.

The client terminal 155 accesses the web server 100 through a communication network to provide at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.). A generic term for a terminal device characterized in that for connecting a communication channel for this purpose, the client terminal 155 is characterized in that it comprises a network communication function for connecting to a communication network, and at least one browser program, It is preferable to include at least one fixed terminal such as a desktop computer having a network communication function and a browser program, a semi-fixed terminal such as a laptop, or a portable / movable portable terminal.

According to an embodiment of the present invention, the client terminal 155 is at least one wired terminal connected to a Transmission Control Protocol / Internet Protocol (TCP / IP) or a User Datagram Protocol / Internet Protocol (UDP) -based wired communication network. Preferably, the web server 100 and at least one web service (eg, a search service, a web mail service, a community service, a user) according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network. It is preferable to connect a communication channel for a production content service, a messenger service, an information service, and the like.

According to another exemplary embodiment of the present invention, the client terminal 155 may be a Code Division Multiple Access (CDMA) / Wide-CDMA (WCDMA) based wireless communication network, an IEEE 802.11x based wireless communication network, or an IEEE 802.16x based wireless communication network. At least one wireless terminal connected to any one of the wireless communication network is preferably made, and the web server 100 and at least one web service according to the Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network It is desirable to connect a communication channel for (eg, a search service, a web mail service, a community service, a user generated content service, a messenger service, an information service, etc.).

After the web server 100 and the communication channel for at least one web service is connected, the client terminal 155 is at least one web service (eg, a search service, from the web server 100 through the communication channel) Hyper-Text Markup Language (HTML) compatible web documents (eg * .html, * .htm, * .asp. *.) For web mail services, community services, user generated content services, messenger services, information services, etc. jsp, * .xml, * .wml, etc.), and the received web document is output through a browser program provided in the client terminal 155.

Those skilled in the art to which the present invention pertains, the client terminal 155 connects the communication channel for the web server 100 and the web service, and the web service from the web server 100 Since you will be familiar with the technical features of receiving a web document for output through the browser program, a detailed description thereof will be omitted for convenience.

The web server 100 includes a DBMS (DataBase) having a web operation D / B for storing web operation data including at least one web document source and digital content for generating at least one web document for the web service And a management system).

According to an embodiment of the present invention, the web document source of the web operation data and the HTML compatible tag for generating a web document provided by the web server 100 to the at least one client terminal 155 for the web service; It is preferable to include various script codes, and the data content preferably includes at least one of image content, sound content, and multimedia content to be included in the web document.

Those skilled in the art to which the present invention pertains can include the web service source (eg, search service, web mail service, community service, user creation) including the web document source and digital content included in the operation data. The technical features of generating at least one web document for a content service, a messenger service, an information service service, etc.) will be understood. Therefore, a detailed description thereof will be omitted.

In addition, the DBMS provided in the web server 100 is characterized in that it comprises a bulletin board D / B for registering at least one bulletin board content registered from the client terminal 155.

According to an embodiment of the present invention, the bulletin board content may include at least one post registered by a client, and the post may include text information and at least one digital content (eg, image, sound, multimedia). It is preferable to comprise.

According to an embodiment of the present invention, the DBMS may further store at least one web service related information (eg, member information for membership web service) in addition to the web operation D / B or bulletin board D / B. As those skilled in the art to which the present invention pertains can easily infer various types of information or contents that are additionally stored in the DBMS corresponding to each web server 100 application field, Detailed description thereof will be omitted for convenience.

According to the present invention, the web server 100 may provide various web pages (or search service, web mail service, community service, user-generated content service, messenger service, information service, etc.) for providing the web service. It is preferable that the advertisement D / B (150) for storing the advertisement operation information to be provided to the client terminal 155 through a web document corresponding to the bulletin board page, and stored in the advertisement D / B (150) The advertisement management information includes advertiser information requested to provide advertisements to the plurality of client terminals 155 through the web server 100, keyword information for selecting a web page (or bulletin board page) to provide the advertisement, and The advertisement information to be included in the web document corresponding to the web page (or bulletin board page) to provide the advertisement, the advertisement amount information according to the advertisement provision, and the advertisement amount It is preferred that the advertiser comprises at least one deposit information deposited.

Here, the advertiser information is information for identifying an advertiser requested to provide at least one advertisement to a plurality of clients through the web server 100, the advertiser name, or advertiser identification code attached to the advertisement provided to the client It is preferable to include at least one.

The keyword information selects the advertisement target web page (or bulletin board page) when the advertisement requested by the advertiser selects a web page (or bulletin board page) to provide the advertisement, such as a keyword advertisement (or a contextual advertisement). At least one keyword (eg, words, phrases, sentences, etc.) is preferably included. If not limited to a web page (or a bulletin board page) for providing the advertisement, the present invention may be omitted. It is not limited.

The advertisement information is information for inserting an advertisement requested by the advertiser into a web document corresponding to the web page (or a bulletin board page), and includes at least one of advertisement phrase information or advertisement content (eg, image, sound, multimedia). Preferably, the advertisement data includes the tag string for inserting the advertisement data into the web document corresponding to the web page (or bulletin board page).

According to an embodiment of the present invention, when the advertisement requested by the advertiser supports the client terminal 155 receiving the advertisement to access the advertisement site of the advertiser, the advertisement information corresponds to an advertisement link corresponding to the advertisement site. Information, a tag string for inserting the advertisement link information into a web document corresponding to the web page (or a bulletin board page), and at least one parameter for confirming that the client terminal 155 accesses the advertisement site. It is preferable that the information is further included.

According to another exemplary embodiment of the present invention, when the advertisement requested by the advertiser does not support the client terminal 155 receiving the advertisement to access the advertisement site of the advertiser, the advertisement information may include the advertiser information (eg, Advertiser identification code) and a tag string for inserting the advertiser information into a web document corresponding to the web page (or bulletin board page).

The advertisement amount information provides the advertisement (eg, impression based advertisement, click based advertisement, or client action based advertisement) to the client terminal 155 through a web document corresponding to the web page (or bulletin board page). In this case, it is preferable to include at least one advertising unit price paid by the advertiser in accordance with the advertisement provided.

The deposit information is an amount deposited by the advertiser to pay the advertisement amount according to the advertisement provision, and provides at least one advertisement corresponding to the advertisement information from the web server 100 to the client terminal 155. Therefore, the deposit is preferably subtracted to '0'.

According to the exemplary embodiment of the present invention, the advertisement D / B 150 is preferably provided on a DBMS provided in the web server 100.

According to another exemplary embodiment of the present invention, the advertisement D / B 150 is provided at an affiliated party affiliated with the web server 100 or a separate DB accessible by the web server 100 through a communication network. It is possible to be provided in the server, whereby the present invention is not limited.

Referring to FIG. 1, the web server 100 may provide at least one or more client terminals 155 with the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, and an information service). And a web interface unit 105 (or a web interface) for connecting to a communication channel for providing the at least one web document corresponding to the web page for the web service to the client terminal 155 through the communication channel. Means).

The web interface unit 105 is the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, and information) according to an HTTP compatible protocol provided in a communication network connected to the client terminal 155. At least one HTML compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, corresponding to a web page to be provided to the client terminal 155 for a provision service, etc.) * .wml, etc.) is characterized in that for connecting and maintaining a communication channel.

After the client terminal 155 and the communication channel are connected, when the web server 100 generates at least one web document corresponding to the web page to be provided to the client terminal 155, the web interface unit 105 ) Transmits the web document to the client terminal 155 through the communication channel, and outputs the web document through a browser program included in the client terminal 155.

If the client inputs information (eg, a search word, bulletin board content) for the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) into the web document. A user interface is included, and when the client terminal 155 inputs and transmits the client input information through the user interface, the web interface unit 105 receives the client input information through the communication channel. It is done.

Referring to FIG. 1, the web server 100 is connected to the web operation D / B, and the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, and an information service). And at least one HTML compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, *. a web page operation unit 115 (or web page operation means) for generating a wml and the like, and at least one or more digital contents to be included in the web document in association with the web operation D / B. The digital content manager 120 (or digital content manager) transmitted to the previously transmitted client terminal 155 and the web page manager 115 according to a web page operating procedure corresponding to the web service. One or more webs Controlling generating the document or extracting at least one or more digital contents to be included in the generated web document from the digital content managing unit 120 and processing the web document to be output to the transmitted client terminal 155. And a web service control unit 110 (or a web service control unit) for controlling. The web interface unit 105 is connected to the web service control unit 110 and the web page operation unit 115. At least one web document generated by the characterized in that for transmitting to the client terminal 155 via the communication channel.

The web service controller 110 may perform a webpage operation procedure (or a client terminal 155) corresponding to the web service (eg, a search service, a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc.). The web page operation unit 115 controls to generate at least one web document corresponding to the web page for the web service. ) Generates at least one web document corresponding to a web page for the web service in association with the web service control unit 110.

The web document generated by the web page manager 115 includes at least one digital content link, which corresponds to the digital content link from the client terminal 155 that receives the web document to the web server 100. When the digital content output request is made, the digital content operation unit 120 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and outputs the output digital content to the web interface unit. By transmitting to the client terminal 155 through 105, the digital content is included in the web document transmitted to the client terminal 155, characterized in that the processing to be output.

Referring to FIG. 1, the web server 100 generates at least one web document corresponding to a bulletin board page in association with the web page operating unit 115 and associates with the web interface unit 105. The bulletin board content is transmitted to the client terminal 155 by sending the web document corresponding to the generated bulletin board page, or through the bulletin board registration interface included in the web document corresponding to the bulletin board page from the client terminal 155. When received by the web interface unit 105, the bulletin board operating unit 125 (or bulletin board operating means) for registering the bulletin board content to the bulletin board D / B, the web service (e.g., a search service, a web mail service, The bulletin board operation according to the webpage operation procedure corresponding to the community service, user-generated content service, messenger service, information provision service The control unit 125 controls the generation of the web document corresponding to the bulletin board page in association with the web page operation unit 115, or the bulletin board operation unit 125 received from the client terminal 155 And a web service control unit 110 (or web service control means) for storing contents in the bulletin board D / B.

The web service controller 110 may perform a webpage operation procedure (or a client terminal 155) corresponding to the web service (eg, a search service, a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc.). In response to a request for a web page from the web page), the bulletin board operating unit 125 controls to generate at least one web document corresponding to the bulletin board page for the web service in association with the web page operating unit 115. The bulletin board manager 125 generates at least one web document corresponding to the bulletin board page in association with the web page manager 115.

According to an embodiment of the present invention, at least one web document corresponding to the bulletin board page for the web service is a web document for providing a general bulletin board for registering a post written by a client, or an internet for providing a community between clients. Web documents to provide cafes, Web documents to provide Internet knowledge sharing to provide questions / answers between clients, Web documents to share client-generated content (eg, UCC), or personalization of clients At least one web document for providing a website (eg, blog, mini homepage) is preferably made.

The web document corresponding to the bulletin board page is provided with a bulletin board registration interface that processes the client terminal 155 to input at least one bulletin board content to register with the web server 100, wherein the client terminal 155 When the bulletin board content of at least one director for the web service is input and transmitted through the bulletin board registration interface, the bulletin board operation unit 125 registers the bulletin board content received from the client terminal 155 to the bulletin board D / B. Characterized in that.

According to an embodiment of the present invention, the bulletin board content for the web service, the general operation board for registering the posts written by the client in the web server 100, or operate the Internet cafe to provide a community between clients or Or share Internet knowledge to provide questions / answers between clients, share client-generated content (e.g. UCC), or operate a client's personalized website (e.g., blogs, mini homepages) It is preferable to be used to make.

Referring to FIG. 1, the web server 100 corresponds to the web service among the web services (eg, a search service, a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc.). An information checking unit 130 (or information checking means) for confirming at least one or more advertisements stored in the advertisement D / B 150 to the client terminal 155 through a web document corresponding to a web page (or a bulletin board page). And at least one advertisement from the advertisement D / B 150 to be provided to the client terminal 155 through a web document corresponding to the web page (or bulletin board page) corresponding to the web service. The advertisement extracting unit 135 (or advertisement extracting means) to be extracted, and the advertisement providing unit 145 to process the advertisement extracted from the advertisement D / B 150 is provided to the client terminal 155 and output. (Or an advertisement providing means) and an advertisement amount settlement unit 140 (or an advertisement amount settlement means) for processing the advertisement amount according to the advertisement provision. The wealth and the advertisement amount settlement unit 140 may be provided in a separate advertisement server linked to the web server 100 through a communication network, and the present invention is not limited thereto.

In response to the web service control of the web service controller 110, the web page manager 115 links the digital content manager 120 (or the bulletin board manager 125) to the web service (eg, a search service). In the case of generating a web document corresponding to a web page (or a bulletin board page) for a web mail service, a community service, a user-generated content service, a messenger service, an information providing service, etc., the information checking unit 130 may display the advertisement. The at least one advertisement information to be included in a web document corresponding to the web page (or a bulletin board page) may be identified in connection with the D / B 150.

For example, the information checking unit 130 matches keyword information stored in the advertisement D / B 150 among text information (or tags or index words) included in a web document corresponding to the web page (or bulletin board page). By searching for the character information (or tag or index word), it is preferable to confirm the advertisement information associated with the matching keyword information as the advertisement information to be included in the web document.

Alternatively, when at least one client input information (eg, a search word) is received from the client terminal 155, the information checking unit 130 may be connected to the advertisement D / B 150 to receive the client input information (eg, , At least one advertisement information corresponding to a search term), wherein the advertisement information corresponds to a web page (or bulletin board page) to be provided to the client terminal 155 in response to the client input information. It is characterized by being included in a web document.

For example, the information checking unit 130 searches for keyword information that matches the client input information (eg, a search term) among the keyword information stored in the advertisement D / B 150, thereby advertising the advertisement associated with the matched keyword information. Preferably, the information is identified as advertisement information to be included in a web document corresponding to a web page (or bulletin board page) to be provided to the client terminal 155 in response to the client input information.

Then, when one or more advertisements to be provided to the client terminal 155 are identified, the information checking unit 130 corresponds to the advertisement provision setting criteria for one or more advertisements to be provided to the client terminal 155. It is characterized by further checking whether or not.

According to the exemplary embodiment of the present invention, whether the advertisement providing setting criterion is satisfied may include checking the advertisement providing record information for the advertisement information previously provided on the client terminal 155 to which the checked advertisement information is provided. After requesting and receiving advertisement providing record information for the previously provided advertisement information on the client terminal 155 to which the confirmed advertisement information is to be provided, the advertisement information to be provided is provided based on the received advertisement providing record information. It is preferable to select whether to provide the confirmed advertisement information by checking whether there is a record, wherein the confirmed advertisement information is advertisement information provided at least a predetermined number of times, and clicks while the advertisement information is provided at least a predetermined number of times. (Or optional), if the ad has no record, it is advisable to check ad information other than the identified ad information. desirable.

Here, the advertisement providing record information preferably includes one or more advertisement classification codes (or numbers), advertisement date and time, number of advertisement clicks (or selections), and advertisement clicks (or selections).

According to another exemplary embodiment of the present invention, whether or not the advertisement providing setting criteria is satisfied may include: Internet Protocol (IP) address information (or MAC) for the client terminal 155 to which the confirmed advertisement information is to be provided. Address information) and the advertisement providing record information, which are stored on the advertisement D / B 150 (or advertisement providing management D / B (not shown)), the client terminal to which the confirmed advertisement information is to be provided ( 155) to check the IP address information (or MAC address information), and to further check the stored advertisement providing record information in connection with the confirmed IP address information (or MAC address information), and to confirm the confirmed advertisement providing record information. It is preferable to select whether or not to provide the confirmed advertisement information by checking whether there is a previously provided record of the advertisement information to be provided, based on the confirmed advertisement information being a predetermined number of times or more. If the advertisement information is supplied, the advertisement information does not have a click (or select) for recording is provided above a certain number of ads, it is preferable to make the other line information other than the above-identified advertisement information.

According to the exemplary embodiment of the present invention, whether the user clicks on the illegal click based on the advertisement providing record is based on the advertisement providing record information for the advertisement information provided to one client terminal 155, and the same advertisement is displayed within an adjacent time. When it is confirmed that the user clicks (or selects) a number of times, it is desirable to collect the clicked advertisements within the adjacent time a certain number of times (for example, if the user clicks five or more times within one minute, it is processed once).

Here, the advertisement providing record information is stored based on IP address information (or MAC address information) on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) on the web server 100. And / or stored on the client terminal 155.

Alternatively, the advertisement providing record information is stored based on IP address information (or MAC address information) on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) on the web server 100. When the advertisement providing record information is stored on the client terminal 155 at the same time, if the advertisement providing record information is not retrieved on the client terminal 155, the advertisement D / B on the web server 100 correspondingly. 150, the advertisement providing record information stored on the basis of IP address information (or MAC address information) stored on the advertisement providing management D / B (not shown) is preferably transmitted to the client terminal 155 for processing. Do.

Alternatively, the advertisement providing record information is stored based on IP address information (or MAC address information) on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) on the web server 100. When the advertisement providing record information is stored on the client terminal 155 at the same time, if the advertisement providing record information is not retrieved on the web server 100, the advertisement providing record information from the client terminal 155 correspondingly. Request / receive a message and store it on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) on the web server 100 based on IP address information (or MAC address information). Do.

When at least one advertisement information to be included in a web document corresponding to the web page (or a bulletin board page) is identified, the advertisement extractor 135 checks the confirmed advertisement information (eg, advertisement) from the advertisement D / B 150. Character information to be included in a web document including link information (or advertiser information) and a tag string is extracted.

According to another exemplary embodiment of the present invention, when the advertisement information to be provided to the client terminal 155 to the advertisement D / B 150 is not stored in association with the keyword information, the advertisement extractor 135 may According to a set advertisement policy, at least one or more advertisement information (for example, advertisement link information (or advertiser information) and tag string) to be included in a web document corresponding to the web page (or bulletin board page) from the advertisement D / B 150 Text information to be included in a web document), thereby limiting the present invention.

When the advertisement information to be included in the web document corresponding to the web page (or bulletin board page) is extracted from the advertisement D / B 150, the advertisement providing unit 145 is connected with the web page operation unit 115 to the The extracted advertisement information may be inserted into a web document corresponding to the web page (or a bulletin board page) to be transmitted to the client terminal 155 for output.

If the advertisement provided to the client terminal 155 includes click-based advertisement information, the information verification unit 130 includes the advertisement link information included in the advertisement information to be transmitted when the client terminal 155 clicks on the advertisement. And checking the parameter information to determine whether the client terminal 155 accesses the advertisement site corresponding to the advertisement link information by clicking the advertisement information.

According to the exemplary embodiment of the present invention, the information checking unit 130 includes an illegal click prevention algorithm that excludes the advertisement click from the client terminal 155 as an illegal click by repeatedly clicking the advertisement information for a predetermined time. It is preferable to make it.

Those skilled in the art will be familiar with the technical features of the fraud prevention algorithm, so the detailed description thereof will be omitted for convenience.

In addition, when the advertisement provided to the client terminal 155 includes client action-based advertisement information, the advertisement management unit clicks on the advertisement from the client terminal 155 to access the advertisement site, and then the client terminal 155. Check periodically (or in real time) the action that is performed on the advertisement site (for example, receiving client action information from the advertisement site or checking the client action detection module (program) provided in the client terminal 155). In step 155, it is preferable to check whether an action corresponding to the payment of the client action-based advertisement amount is performed.

When the impression-based advertisement information is provided to the client terminal 155 by the advertisement management unit, the advertisement price settlement unit 140 is processed in association with the impression-based advertisement information stored in the advertisement D / B 150 and stored therein. And confirming the base advertisement amount information, and subtracting the exposure based advertisement amount from the deposit information stored in association with the impression based advertisement information in the advertisement D / B 150.

Alternatively, after the click-based advertisement information is provided to the client terminal 155 by the advertisement manager, when it is confirmed that the advertisement information is clicked on the client terminal 155, the advertisement price settlement unit 140 may determine the advertisement price. Confirm click-based advertisement amount information stored in association with the click-based advertisement information in the advertisement D / B 150, and in the deposit information stored in association with the click-based advertisement information in the advertisement D / B 150, It is characterized by subtracting the amount of click-based advertising.

Alternatively, after the click-based advertisement information is provided to the client terminal 155 by the advertisement manager, the client terminal 155 clicks on the advertisement information to access the advertisement site, and the advertisement amount is paid at the advertisement site. When it is confirmed that a client action related to the advertisement is performed, the advertisement price settlement unit 140 confirms the action based advertisement amount information stored in association with the action based advertisement information in the advertisement D / B 150, and the advertisement D It is characterized in that the action-based advertising amount is subtracted from the deposit information stored in association with the action-based advertising information in / B (150).

2A and 2B are diagrams illustrating a website operation process for providing an advertisement providing record-based advertisement service according to an embodiment of the present invention.

In more detail, FIG. 1 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) to one or more client terminals 155, In the website operation system comprising a web server 100 to provide at least one or more advertisement information to the client terminal 155 in conjunction with the web service, the client terminal 155 in the web server 100 As a process for providing the advertisement providing record-based advertising service, one of ordinary skill in the art to which the present invention pertains may refer to and / or modify the drawing 1 to provide the advertisement providing record-based advertisement. Various implementation methods for the operation of the website providing the service may be inferred. Is made, including any exemplary method of inference, to which the technical feature that is not limited to the exemplary method shown in the figure 1.

Hereinafter, in FIGS. 2A and 2B, the client terminal 155 illustrated in FIG. 1 is referred to as a “terminal” for convenience, and the web server 100 illustrated in FIG. 1 is referred to as a “server” for convenience.

2A and 2B, the terminal shown in FIG. 1 connects to a server through a communication network and connects a communication channel for inputting a search word (or keyword) (200).

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains may access the search word (or keyword) by connecting the terminal to the server according to a communication protocol corresponding to the network means through a predetermined browser program corresponding to the network means. The technical features for connecting a communication channel for information input (or selection) will be understood, so a detailed description thereof will be omitted for convenience.

When a communication channel for inputting a search word (or keyword) is connected between the terminal and the server as described above, the terminal requests a search word input interface screen for inputting a search word (or keyword) to the server through the communication channel (205). In response thereto, the server generates (or extracts) a search word input interface screen including a user interface for inputting (or selecting) the search word (or keyword) information (210), and then generates (or extracts) the search word input interface screen. The search term input interface screen is transmitted to the terminal through the communication channel (215).

Thereafter, the terminal processes the search word (or keyword) information to be input (or selected) through the user interface included in the search word input interface screen for input (or selection) of the search word (or keyword) information (220). ).

If the search term (or keyword) information is input (or selected) in the terminal (225), the terminal transmits the search term (or keyword) information to the server through the communication channel (230), and correspondingly After receiving the keyword (or keyword) information transmitted from the terminal, the server checks the advertisement information corresponding to the received keyword (or keyword) information (235).

When at least one client input information (eg, a search word) is received from the terminal, the server corresponds to the client input information (eg, a search word) in association with the advertisement D / B 150 shown in FIG. 1. It is desirable to identify at least one advertisement information.

The advertisement information may be included in a web document corresponding to a web page (or a bulletin board page) to be provided to the terminal in response to the client input information.

For example, the server searches for keyword information that matches the client input information (eg, a search term) among the keyword information stored in the advertisement D / B 150 shown in FIG. 1, and thus the advertisement associated with the matched keyword information. The information may be identified as advertisement information to be included in a web document corresponding to a web page (or bulletin board page) to be provided to the terminal in response to the client input information.

Thereafter, when the server requests advertisement providing record information from the terminal through the communication channel (240), the terminal checks whether the advertisement providing record information is stored on the terminal (245).

Here, the advertisement providing record information is preferably stored in a storage area (eg, a recordable area such as a hard disk, a solid state drive (SSD), a FlashMemory, etc.) on the terminal, and the advertisement providing record information is a cookie. It may be information or may be a separate data file.

If the advertisement providing record information is not stored on the terminal (250), if the terminal generates (or extracts) the advertisement providing record information checking error information and transmits it to the server through the communication channel (255). Correspondingly, the server generates (or extracts) a web page including search result information corresponding to the confirmed advertisement information and the received search word (or keyword) information (290), and generates (or extracts) the web page. In step 295, the web page is transmitted to the terminal through the communication channel to be outputted to the terminal and output (295), and the advertisement providing record information is newly generated and stored on the terminal (299).

In contrast, when the advertisement providing record information is stored on the terminal (250), the terminal transmits the confirmed advertisement providing record information to the server through the communication channel (260), and the server correspondingly After receiving the advertisement providing record information, it is determined whether the advertisement providing record information meets the advertisement providing setting criteria based on the received advertisement providing record information and the confirmed advertisement information (265).

According to the exemplary embodiment of the present invention, whether the advertisement providing setting criterion is satisfied may include checking the advertisement providing record information for the advertisement information previously provided on the client terminal 155 to which the checked advertisement information is provided. After requesting and receiving advertisement providing record information for the previously provided advertisement information on the client terminal 155 to which the confirmed advertisement information is to be provided, the advertisement information to be provided is provided based on the received advertisement providing record information. It is preferable to select whether to provide the confirmed advertisement information by checking whether there is a record, wherein the confirmed advertisement information is advertisement information provided at least a predetermined number of times, and clicks while the advertisement information is provided at least a predetermined number of times. (Or optional), if the ad has no record, it is advisable to check ad information other than the identified ad information. Is recommended.

Here, the advertisement providing record information preferably includes one or more advertisement classification codes (or numbers), advertisement date and time, number of advertisement clicks (or selections), and advertisement clicks (or selections).

If the check result does not meet the advertisement provision setting criteria (270), the server reconfirms the advertisement information corresponding to the received search word (or keyword) information among the remaining advertisement information except the confirmed advertisement information. In operation 275, it is determined whether the advertisement providing setting criteria are satisfied based on the received advertisement providing record information and the reconfirmed advertisement information (280).

If the re-confirmed advertisement information satisfies the advertisement provision setting criteria (285), the server includes a web including search result information corresponding to the confirmed advertisement information and the received search word (or keyword) information. A page is generated (or extracted) (290), and the generated (or extracted) web page is transmitted to the terminal through the communication channel to be output (295).

Thereafter, the server processes the advertisement providing record information according to the advertisement providing to be newly generated and stored on the terminal or updates the previously stored advertisement providing record information (299).

On the other hand, if the check result satisfies the advertisement provision setting criteria (270), the server is a web page containing the search result information corresponding to the confirmed advertisement information and the received search word (or keyword) information (295), and the generated (or extracted) web page is transmitted to the terminal through the communication channel to be output (295).

Thereafter, the server processes the advertisement providing record information according to the advertisement providing to be newly generated and stored on the terminal or updates the previously stored advertisement providing record information (299).

3A and 3B are diagrams illustrating a website operation process of providing an advertisement providing record-based advertisement service according to another exemplary embodiment of the present invention.

In more detail, FIG. 1 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) to one or more client terminals 155, In the website operation system comprising a web server 100 to provide at least one or more advertisement information to the client terminal 155 in conjunction with the web service, the client terminal 155 in the web server 100 As a process for providing the advertisement providing record-based advertising service, one of ordinary skill in the art to which the present invention pertains may refer to and / or modify the drawing 1 to provide the advertisement providing record-based advertisement. Various implementation methods for the website operation process for providing a service may be inferred, but the present invention It is made to include all the inferred implementation method, the technical features are not limited only to the implementation method shown in FIG.

3A and 3B, the client terminal 155 illustrated in FIG. 1 is referred to as a “terminal” for convenience, and the web server 100 illustrated in FIG. 1 is referred to as a “server” for convenience.

3A and 3B, the terminal illustrated in FIG. 1 connects to a server through a communication network and connects a communication channel for inputting a search word (or keyword) (300).

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains may access the search word (or keyword) by connecting the terminal to the server according to a communication protocol corresponding to the network means through a predetermined browser program corresponding to the network means. The technical features for connecting a communication channel for information input (or selection) will be understood, so a detailed description thereof will be omitted for convenience.

When the communication channel for inputting a search word (or keyword) is connected between the terminal and the server as described above, the terminal requests a search word input interface screen for inputting a search word (or keyword) to the server through the communication channel (305) In response thereto, the server generates (or extracts) a search term input interface screen including a user interface for inputting (or selecting) the search term (or keyword) information (310), and generates (or extracts) the search term. The search term input interface screen is transmitted to the terminal through the communication channel (315).

Thereafter, the terminal processes the keyword (or keyword) information to be input (or selected) through the user interface included in the keyword input interface screen for inputting (or selecting) the keyword (or keyword) information (320). ).

If the search term (or keyword) information is input (or selected) in the terminal (325), the terminal transmits the search term (or keyword) information to the server through the communication channel (330) and correspondingly After receiving the keyword (or keyword) information transmitted from the terminal, the server checks the advertisement information corresponding to the received keyword (or keyword) information (335).

When at least one client input information (eg, a search word) is received from the terminal, the server corresponds to the client input information (eg, a search word) in association with the advertisement D / B 150 shown in FIG. 1. It is desirable to identify at least one advertisement information.

The advertisement information may be included in a web document corresponding to a web page (or a bulletin board page) to be provided to the terminal in response to the client input information.

For example, the server searches for keyword information that matches the client input information (eg, a search term) among the keyword information stored in the advertisement D / B 150 shown in FIG. 1, and thus the advertisement associated with the matched keyword information. The information may be identified as advertisement information to be included in a web document corresponding to a web page (or bulletin board page) to be provided to the terminal in response to the client input information.

Thereafter, the server checks the IP address information (or MAC address information) for the terminal to provide the confirmed advertisement information (340), and stores the advertisement providing record in connection with the confirmed IP address (or MAC address) information. It is checked whether the information is stored on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) shown in FIG. 1 (345).

If the advertisement providing record information is not stored on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) shown in FIG. X (350), the server checks the confirmation. Generate (or extract) a web page including the received advertisement information and search result information corresponding to the received search word (or keyword) information (390), and generate the generated (or extracted) web page through the communication channel. After processing to transmit and output to the terminal (395), it is processed to generate and store the advertisement providing record information on the terminal (399).

On the other hand, if the advertisement providing record information is stored on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) shown in FIG. Based on the confirmed advertisement providing record information and the advertisement information, it is checked whether the advertisement providing setting criteria is satisfied (355).

According to an exemplary embodiment of the present invention, whether the advertisement advertisement setting criteria is satisfied may include: IP (Internet Protocol) address information (or MAC (Media Access Control) address of the client terminal 155 to which the confirmed advertisement information is to be provided. Information) and the advertisement providing record information, which are stored on the advertisement D / B 150 (or advertisement providing management D / B (not shown)), the client terminal 155 to which the confirmed advertisement information is to be provided. Check the IP address information (or MAC address information), and further check the stored advertisement providing record information in connection with the confirmed IP address information (or MAC address information), based on the confirmed advertisement providing record information. It is preferable to select whether or not to provide the confirmed advertisement information by checking whether there is a record of the advertisement information to be provided previously, and the confirmed advertisement information has been provided at least a predetermined number of times. When the advertisement information is an advertisement without a record (clicked or selected) while the advertisement information is provided for a predetermined number of times, it is preferable to check other advertisement information other than the confirmed advertisement information.

Here, the advertisement providing record information preferably includes one or more advertisement classification codes (or numbers), advertisement date and time, number of advertisement clicks (or selections), and advertisement clicks (or selections).

If the check result does not meet the advertisement provision setting criteria (360), the server reconfirms the advertisement information corresponding to the received search word (or keyword) information among the remaining advertisement information except the confirmed advertisement information. In operation 370, it is determined whether the advertisement providing setting criteria are satisfied based on the received advertisement providing record information and the reconfirmed advertisement information.

If the re-confirmed advertisement information satisfies the advertisement provision setting criteria (375), the server includes a web including search result information corresponding to the confirmed advertisement information and the received search word (or keyword) information. A page is generated (or extracted) (380), and the generated (or extracted) web page is transmitted to the terminal through the communication channel and processed to be output (385).

Thereafter, the server processes to newly generate and store advertisement providing record information according to the advertisement providing on the terminal or to update the previously provided advertisement providing record information (390).

On the other hand, if the verification result satisfies the advertisement provision setting criteria (360), the server is a web page containing the search result information corresponding to the confirmed advertising information and the received search word (or keyword) information And generate (or extract) 380, and transmit the generated (or extracted) web page to the terminal through the communication channel and output it (385).

Thereafter, the server processes to newly generate and store advertisement providing record information according to the advertisement providing on the terminal or to update the previously provided advertisement providing record information (390).

4A and 4B illustrate a website operation process of providing an advertisement service based on an advertisement providing record according to another exemplary embodiment of the present invention.

In more detail, FIG. 1 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) to one or more client terminals 155, In the website operation system comprising a web server 100 to provide at least one or more advertisement information to the client terminal 155 in conjunction with the web service, the client terminal 155 in the web server 100 As a process for providing the advertisement service based on the advertisement providing record, one of ordinary skill in the art to which the present invention pertains may refer to and / or modify the present FIG. Various implementation methods for the operation process of the website providing the advertisement service may be inferred, but the present invention may be Is made, including any exemplary method of inference, to which the technical feature that is not limited to the exemplary method shown in the figure 1.

4A and 4B, the client terminal 155 illustrated in FIG. 1 is referred to as a “terminal” for convenience, and the web server 100 illustrated in FIG. 1 is referred to as a “server” for convenience.

4A and 4B, the terminal shown in FIG. 1 connects to a server through a communication network and connects a communication channel for requesting a web page (400).

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains may access the webpage request by accessing the server according to a communication protocol corresponding to the network means through a predetermined browser program corresponding to the network means. Since it will be familiar with the technical features for connecting the communication channel for, the detailed description thereof will be omitted for convenience.

When the communication channel for the web page request is connected between the terminal and the server as described above, the terminal requests a web page to the server through the communication channel (405), and correspondingly, the server requests the web page from the terminal. The keyword (or context) information is identified (410), and the advertisement information corresponding to the identified keyword (or context) information is identified (415).

When generating a web document corresponding to a web page for the web service (eg, a search service, a web mail service, a community service, a user generated content service, a messenger service, an information service, etc.), the server The at least one advertisement information to be included in the web document corresponding to the web page may be identified in connection with the illustrated advertisement D / B 150.

For example, the server may match keyword (or context) information stored in the advertisement D / B 150 shown in FIG. 1 among text information (or tags or index words) included in the web document corresponding to the web page. By searching for text information (or a tag or an index word), it is preferable to identify advertisement information associated with the matching keyword (or context) information as advertisement information to be included in the web document.

Thereafter, when the server requests advertisement providing record information from the terminal through the communication channel (420), the terminal checks whether the advertisement providing record information is stored on the terminal (425).

Here, the advertisement providing record information is preferably stored in a storage area (eg, a recordable area such as a hard disk, a solid state drive (SSD), a FlashMemory, etc.) on the terminal, and the advertisement providing record information is a cookie. It may be information or may be a separate data file.

If the advertisement providing record information is not stored on the terminal (430), if the terminal generates (or extracts) the advertisement providing record information checking error information and transmits it to the server through the communication channel (435). Correspondingly, the server generates (or extracts) a web page including the identified advertisement information in the requested web page (470), and the generated (or extracted) web page to the terminal through the communication channel. After processing to transmit and output (475), the advertisement providing record information is newly generated and stored on the terminal (480).

On the other hand, when the advertisement providing record information is stored on the terminal (430), the terminal transmits the confirmed advertisement providing record information to the server through the communication channel (440), the server correspondingly After receiving the advertisement providing record information, it is checked whether the advertisement providing record information meets the advertisement providing setting criteria based on the received advertisement providing record information and the confirmed advertisement information (445).

According to the exemplary embodiment of the present invention, whether the advertisement providing setting criterion is satisfied may include checking the advertisement providing record information for the advertisement information previously provided on the client terminal 155 to which the checked advertisement information is provided. After requesting and receiving advertisement providing record information for the previously provided advertisement information on the client terminal 155 to which the confirmed advertisement information is to be provided, the advertisement information to be provided is provided based on the received advertisement providing record information. It is preferable to select whether to provide the confirmed advertisement information by checking whether there is a record, wherein the confirmed advertisement information is advertisement information provided at least a predetermined number of times, and clicks while the advertisement information is provided at least a predetermined number of times. (Or optional), if the ad has no record, it is advisable to check ad information other than the identified ad information. Is recommended.

Here, the advertisement providing record information preferably includes one or more advertisement classification codes (or numbers), advertisement date and time, number of advertisement clicks (or selections), and advertisement clicks (or selections).

If the check result does not meet the advertisement provision setting criteria (450), the server reconfirms the advertisement information corresponding to the identified keyword (or context) information among the remaining advertisement information except for the confirmed advertisement information. In operation 455, it is determined whether the advertisement providing setting criteria are satisfied based on the received advertisement providing record information and the reconfirmed advertisement information (460).

If the re-confirmed advertisement information satisfies the advertisement provision setting criteria (465), the server includes a web including search result information corresponding to the confirmed advertisement information and the received keyword (or context) information. A page is generated (or extracted) (470), and the generated (or extracted) web page is transmitted to the terminal through the communication channel and processed to be output (475).

Thereafter, the server processes to generate and store new advertisement providing record information according to the advertisement providing on the terminal or to update the previously provided advertisement providing record information (480).

On the other hand, if the check result satisfies the advertisement provision setting criteria (460), the server generates (or extracts) a web page including the confirmed advertisement information in the requested web page (470), and generates (or The extracted web page is transmitted to the terminal through the communication channel to be output (step 475).

Thereafter, the server processes to generate and store new advertisement providing record information according to the advertisement providing on the terminal or to update the previously provided advertisement providing record information (480).

5 is a diagram illustrating a website operation process for providing an advertisement providing record based advertisement service according to another exemplary embodiment of the present invention.

In more detail, FIG. 1 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) to one or more client terminals 155, In the website operation system comprising a web server 100 to provide at least one or more advertisement information to the client terminal 155 in conjunction with the web service, the client terminal 155 in the web server 100 As a process for providing the advertisement providing record-based advertising service, one of ordinary skill in the art to which the present invention pertains may refer to and / or modify the drawing 1 to provide the advertisement providing record-based advertisement. Various implementation methods for the website operation process for providing a service may be inferred, but the present invention It is made to include all the inferred implementation method, the technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 5, the client terminal 155 illustrated in FIG. 1 is referred to as a “terminal” for convenience, and the web server 100 illustrated in FIG. 1 is referred to as a “server” for convenience.

Referring to FIG. 5, the terminal shown in FIG. 1 connects to a server through a communication network and connects a communication channel for requesting a web page (500).

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains may access the webpage request by accessing the server according to a communication protocol corresponding to the network means through a predetermined browser program corresponding to the network means. Since it will be familiar with the technical features for connecting the communication channel for, the detailed description thereof will be omitted for convenience.

When a communication channel for requesting a web page is connected between the terminal and the server as described above, the terminal requests a web page to the server through the communication channel (505), and correspondingly, the server requests the web page from the terminal. The keyword (or context) information is identified (510), and the advertisement information corresponding to the identified keyword (or context) information is identified (515).

When generating a web document corresponding to a web page for the web service (eg, a search service, a web mail service, a community service, a user generated content service, a messenger service, an information service, etc.), the server The at least one advertisement information to be included in the web document corresponding to the web page may be identified in connection with the illustrated advertisement D / B 150.

For example, the server may match keyword (or context) information stored in the advertisement D / B 150 shown in FIG. 1 among text information (or tags or index words) included in the web document corresponding to the web page. By searching for text information (or a tag or an index word), it is preferable to identify advertisement information associated with the matching keyword (or context) information as advertisement information to be included in the web document.

Thereafter, the server checks the IP address information (or MAC address information) for the terminal to provide the confirmed advertisement information (520), and stores the advertisement providing record connected with the confirmed IP address (or MAC address) information. It is checked whether the information is stored on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) shown in FIG. 1 (525).

If the advertisement providing record information is not stored on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) shown in FIG. X (530), the server requests the request. After generating (or extracting) a web page including the identified advertisement information on the web page (560), and processing the output (transmitted) web page to the terminal through the communication channel (565). In operation 570, the advertisement providing record information is newly generated and stored on the terminal.

On the other hand, if the advertisement providing record information is stored on the advertisement D / B 150 (or advertisement providing management D / B (not shown)) shown in Figure x (530), the server is Based on the confirmed advertisement providing record information and the advertisement information, it is checked whether the advertisement providing setting criteria are satisfied (535).

According to an exemplary embodiment of the present invention, whether the advertisement advertisement setting criteria is satisfied may include: IP (Internet Protocol) address information (or MAC (Media Access Control) address of the client terminal 155 to which the confirmed advertisement information is to be provided. Information) and the advertisement providing record information, which are stored on the advertisement D / B 150 (or advertisement providing management D / B (not shown)), the client terminal 155 to which the confirmed advertisement information is to be provided. Check the IP address information (or MAC address information), and further check the stored advertisement providing record information in connection with the confirmed IP address information (or MAC address information), based on the confirmed advertisement providing record information. It is preferable to select whether to provide the confirmed advertisement information by checking whether there is a record of the advertisement information to be provided, and the confirmed advertisement information is provided at least a predetermined number of times. If the advertisement information, and the advertisement information does not have a click (or select) for recording is provided above a certain number of ads, it is preferable to make the other line information other than the above-identified advertisement information.

Here, the advertisement providing record information preferably includes one or more advertisement classification codes (or numbers), advertisement date and time, number of advertisement clicks (or selections), and advertisement clicks (or selections).

If the check result does not meet the advertisement provision setting criteria (540), the server reconfirms the advertisement information corresponding to the identified keyword (or context) information among the remaining advertisement information except the confirmed advertisement information. In operation 545, it is determined whether the advertisement provision setting criteria are satisfied based on the received advertisement provision record information and the reconfirmed advertisement information (550).

If the re-confirmed advertisement information satisfies the advertisement provision setting criteria (555), the server includes a web including search result information corresponding to the confirmed advertisement information and the received keyword (or context) information. A page is generated (or extracted) (560), and the generated (or extracted) web page is transmitted to the terminal through the communication channel and processed to be output (565).

Thereafter, the server processes to generate and store new advertisement providing record information according to the advertisement providing on the terminal or updates the previously stored advertisement providing record information (570).

On the other hand, if the check result satisfies the advertisement provision setting criteria (540), the server generates (or extracts) a web page including the confirmed advertisement information in the requested web page (560), and generates (or The extracted web page is transmitted to the terminal through the communication channel and output to the terminal (565).

Thereafter, the server processes to generate and store new advertisement providing record information according to the advertisement providing on the terminal or updates the previously stored advertisement providing record information (570).

According to the present invention, in the method of providing an advertisement, by providing a plurality of advertisements based on an advertisement providing record in a manner of providing a conventional keyword (or context) advertisement, a form in which one advertisement is provided intensively ( Or several advertisements are provided sequentially) By providing advertisements other than the advertisements which have been provided and used several times, which the user is not interested in, an effective advertisement service is possible.

For example, if one advertisement is provided for a certain period of time and the user clicks it less than a certain number of times, the user may determine that the advertisement is not of interest and provide another related advertisement, thereby providing various advertisements to the user. There is this.

Claims (6)

When providing a web page corresponding to the request of the terminal, checking advertisement information matching the keyword (or context) corresponding to the web page; Confirming whether the identified advertisement information meets an advertisement provision setting criterion for providing to the terminal; And confirming the advertisement information to be provided to the terminal and outputting the determined advertisement information if it satisfies an advertisement provision setting criterion. The method of claim 1, wherein if the verification result satisfies an advertisement provision setting criterion, the process of processing the identified advertisement information to be provided to the terminal and outputted is performed. Reconfirming the advertisement information excluding the confirmed advertisement information if the advertisement provision setting criteria are not met; Confirming whether the reconfirmed advertisement information meets an advertisement provision setting criterion for providing to the terminal; And confirming the advertisement information to be provided to the terminal and outputting the determined advertisement information if it satisfies an advertisement provision setting criterion. The method of claim 1, wherein the determining whether the confirmed advertisement information satisfies an advertisement provision setting criterion for providing to the terminal comprises: Receiving advertisement providing record information from a terminal to which the advertisement information is to be provided, and comparing / confirming the received advertisement providing record information with an advertisement providing setting criterion; and providing advertisement information. The method of claim 1, wherein the determining whether the confirmed advertisement information satisfies an advertisement provision setting criterion for providing to the terminal comprises: Confirming IP (Internet Protocol) address information of a terminal to which the advertisement providing information is to be provided, and confirming stored advertisement providing record information by connecting with the confirmed IP address information; Comparing / confirming the confirmed advertisement providing record information and the advertisement providing setting criteria; advertising information providing method comprising a. A computer-readable program recording medium, which records a program for executing the method of claim 1. Means for checking advertisement information matching with a keyword (or context) corresponding to the web page when providing a web page corresponding to the request of the terminal; Means for confirming whether the identified advertisement information meets an advertisement provision setting criterion for providing to the terminal; And a means for processing the identified advertisement information to be provided to the terminal and output if the confirmed advertisement information satisfies an advertisement provision setting criterion.

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