KR20090056020A - Offering method having the personally editing ability for advertising matters and rss information and the system for information comprising advertising matters - Google Patents

Abstract

An information providing method and a system thereof for increasing the concentration of a user about advertisements are provided to produce advertisement profit by providing advertisement through online without opening the web site on the internet. A user management module(12) stores user input information in user information database(14). An advertisement selection module(11) transmits the advertisement data to a user terminal of a user. An RSS information edit module transmits the list and the edited RSS information of the RSS providing server with the user terminal. The advertising module of the application outputs advertisement data to the output unit of the user terminal.

Description

Offering method having the personally editing ability for advertising matters and RSS information and the system for information comprising advertising matters}

The present invention relates to an information providing method and an information providing system having a user-specific editing function of advertisements and RS information.

The development of the Internet has created a variety of cultures in the online environment, and the resulting online culture has produced many items and contents as well as offline. That's why more people are exposed to online culture, and a huge market is created.

In line with this trend, large portal sites, providers of various items and contents applied in the online environment, are generating huge operating profits. However, high-speed network operators (ISPs), which provide telecommunications networks as the basis for creating a huge market in the online environment, are investing hundreds of billions of dollars and still have a deficit.

To solve this irrational problem, there is a need for a technology and business model that guarantees the profits of high-speed network operators (ISPs) while providing high-quality services for free or low-cost to users (netizens) using the online environment. .

On the other hand, as the amount of information provided from the Internet and its sources are diversified, Internet users are having difficulty in searching for their desired information from a large number of information provided indiscriminately. In addition, there was a difficulty in selectively receiving information according to the taste of the Internet user. In order to solve this problem, the Internet has been actively used by the RSS protocol instead of the HTTP protocol.

The lexical meaning of RSS is an acronym for Really Simple Syndication or Rich Site Summary. It is a standard communication format based on XML, which is close to a transmission protocol such as http or FTP.

For example, the web address we currently use consists of "http: //www.../xxx.htm". This can be understood as sending html file by http transmission method, where http corresponds to RSS and html corresponds to html.

Without going directly to a website that provides content on http, you couldn't know if the website was updated or if a new post was posted.However, with RSS, you can use the RSS reader (= Aggregator) without visiting the website. You can easily check the web site for updates using a program like this one.

As described above, Internet users can search the information provided by various websites through RSS and search necessary information without searching for the desired information and directly accessing the corresponding website. If you want detailed information, you can select the content and access the website that provides it, which increases the efficiency of information retrieval for Internet users.

However, in spite of the above-described effects of RSS, due to the lack of guidance and limitation of use, most Internet users have not experienced or used it, and the existence of RSS technology is not well known.

Accordingly, the present invention has been made to solve the above problems, by creating an advertising medium applicable to the advertising business that can generate a huge operating profit in the online environment, to distribute the advertising revenue concentrated on a specific company online, As a result, the profits generated can be returned to users or society, so that both advertisers and users can benefit, and users of advertisements and RSS information that can increase the utilization rate of Internet users by using RSS function. The technical task is to provide an information providing method and an information providing system having a separate editing function.

The present invention to achieve the above technical problem,

User information DB to store the information of the user registered as a member, the advertising DB to store the advertising data, the user management to proceed with the registration procedure of the user to join online and to store the information entered by the user in the user information DB A module, an advertisement selection module for searching the advertisement DB and transmitting advertisement data to the user terminal of the user, an RSS providing server list storing an address of an RSS providing server for providing RSS information, and transmitting from an RSS providing server. An intermediate server having an RSS information editing module which deletes or adds the RSS information and transmits the RSS information to a user terminal; And

A communication module for checking the operation of the user terminal and transmitting an ON signal to the intermediary server, connecting the advertisement module to output the advertisement data provided from the intermediary server to the output terminal of the user terminal, and to the RSS providing server. An application installed in the user terminal, the RSS terminal having an RSS input unit for inputting or deleting a stored address and outputting RSS information transmitted from the RSS information editing module at an output unit;

It is an information providing system having a user-specific editing function of the advertisement and the RSS information, including.

The present invention to solve the above technical problem,

In an advertisement system in which an RSS providing server and an intermediary server and a user terminal communicate over the Internet, when a user terminal of a user subscribed as a member to the intermediary server operates, an ON signal of the user terminal is transmitted to the intermediary server. The RSS information editing module installed in the terminal provides a terminal communication connection step of communicating with the corresponding RSS providing server by checking the address of the RSS providing server input by the user in the RSS providing server list;

The mediation server confirms a corresponding user of the ON signal and searches for advertisement data to be transmitted to the user terminal of the user;

The RSS information editing module includes an RSS information editing step of checking and deleting the received RSS information, and inserting and editing RSS information related to advertisement data to be transmitted;

An advertisement transmission step of transmitting the retrieved advertisement data and the edited RSS information to the user terminal; And

An advertisement and RSS information output step of outputting advertisement and RSS information of the advertisement data, respectively, through an output unit of the user terminal;

It is an information providing method having a user-specific editing function of the advertisement and the RS information including a.

According to the present invention as described above, the operator can provide the user with advertisements online without opening a website on the Internet to generate revenue from the advertisement, and the advertisement is provided so that the user Being tailored to your interests, you can improve your advertising effectiveness, while users viewing these advertisements may also receive revenue from your operators as value-added services, so advertisers, operators, and users alike can benefit. It has an effect.

In addition, by applying the RSS function can increase the user's concentration on the advertisements provided by the application, and the operator can randomly select and provide specific RSS information to the user in order to increase the advertising effect, the user does not know While actively providing information that is not effective, there is an effect that can maximize the effect.

In addition, in the present invention, all information and advertisements are finally shown on the terminal monitor in the terminal, and information and advertisements finally output, regardless of what is included, are shown independently of the programs currently executed in the terminal. It is effective to deliver a stable to the user.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the appearance of the information providing system according to the present invention, Figure 2 is a block diagram showing the appearance of the application according to the present invention installed in the user terminal, it will be described with reference to this.

The information providing system according to the present invention can be applied to a PC which is a computer which can be connected to the Internet, as well as a digital TV capable of data communication and various mobiles (hereinafter referred to as a user terminal). On the other hand, the user of the user terminal (20, 20 ', 20 ") is a member of the operator to implement the advertisement and information providing system and information providing method for the application of the advertisement and information providing system and information providing method according to the present invention. You should sign up for it.

The operator may manage user terminals 20, 20 ′ and 20 ″ of a subscribed user through an intermediary server 10 and mediate communication with other servers 30 and 40.

Communication between the user terminal 20, 20 ', 20 "and the intermediary server 10 is made in the application 21 (myad), the application 21 is registered even if the user is a member of the operator or not a member It can be downloaded from the operator's website.

The detailed configuration constituting the intermediate server 10 and the application 21 described above and the operation thereof will be described with reference to FIG. 3.

Figure 3 is a flow chart illustrating a state of the advertisement and information providing method according to the present invention, will be described with reference to this.

S10; User service sign up phase

The user allows the advertisements to be output on their user terminals 20, 20 ', and 20 ", and instead of allowing them to receive the benefit of receiving the contents or service free or at a low price from the operator providing the advertisements. You can get it.

The user subscribes to the operator as a member to obtain these benefits.

In order to register as a member, the user's personal information should be provided. The personal information may include name, address, social security number, and more, and may include detailed information about the user's job, marital status, family relations and hobbies. have. This information is stored and protected separately in the user information DB 14 configured in the intermediary server 10 of the operator.

On the other hand, the detailed personal information may be a reference for the operator to determine the type and content of advertisements provided to the user's user terminal (20, 20 ', 20 "). This will be described later. .

There are a variety of ways for a user to join an operator, which is generally done by accessing the operator's website via the Internet and executing / proceeding it according to the registration procedure provided by the website by the user management module 12. .

In general, a user sets up an ID / PW while registering as a member on the website, and the user accesses the operator's website (intermediation server) through his or her user terminal 20, 20 ', or 20 " If / PW is input, the website and the user terminals 20, 20 ', and 20 "may communicate with each other in a state where they recognize each other. However, in the advertisement method and the advertisement system according to the present invention, when the user accesses the website using his or her user terminal 20, 20 'or 20 ", the website and the user terminal do not need to enter their ID / PW. It is desirable for the user terminal 20, 20 ′, 20 ″ to receive services provided by the website while the 20, 20 ′, 20 ″ communicate with each other.

For reference, the website is operated by the mediation server 10 according to the present invention, and the user terminals 20, 20 ', 20 "and the mediation server 10 communicate with each other.

To this end, when the user terminals 20, 20 ', 20 "are turned on and operated, the ON signal of the user terminals 20, 20', 20" is transmitted to the intermediary server 10, and the user terminal 20, The intermediary server 10 receiving the ON signal unique to each 20 ', 20 ") searches for which user terminal 20, 20', 20" of the ON signal currently transmitted is an active signal and actively corresponds to the corresponding user signal. Communicate with terminals 20, 20 'and 20 ".

S20; Service Program Installation Steps

As described above, when the user accesses the website of the operator and proceeds with the registration normally, the application 21 for smooth traffic between the mediation server 10 of the website and the user terminals 20, 20 ', and 20 ". ) Is transmitted to and installed on the user terminals 20, 20 ', and 20 ".

The user terminal 20, 20 ', 20 "installs the application 21 transmitted from the mediation server 10, and communicates with the mediation server 10 via this.

The application 21 may include a communication module 21a, an advertisement module 21b, and an RSS terminal 21d, and may further include an advertisement DB 21c as necessary.

In more detail, the communication module 21a receives various advertisement data transmitted from the intermediary server 10 while communicating with the intermediary server 10, or the user terminal 20, 20 ', 20 " In operation, it transmits a unique ON signal for guiding it to the intermediate server 10. That is, when the user terminals 20, 20 ', and 20 "are operated by the user's operation, the communication module 21a simultaneously It generates a unique ON signal of the user terminals 20, 20 ', and 20 "and transmits it to the relay server 10. Subsequently, the RSS terminal 21d is similar to the conventional RSS reader, and the user himself The address of the RSS providing server 160 providing the information to be obtained may be input or deleted, and the RSS providing server 160 of the input address may transmit the corresponding RSS information to the user terminal 20, 20 ', or 20 ". send. However, the RSS terminal 21d according to the present invention does not directly connect to the RSS providing server 160 but to the RSS information editing module 16 of the mediation server 10 according to the present invention. Of course, the RSS information editing module 16 communicates with the RSS providing server 160.

As a result, the editing of the address of the RSS providing server 160 made by the user terminals 20, 20 ', and 20 "has been moved to the relay server 10. Meanwhile, the RSS providing server inputted or deleted by the user ( The address of 160 is stored separately in the RSS providing server list 17. A detailed description of the RSS information transmission will be given below.

On the other hand, RSS is to be known to receive and provide the information provided by the website without directly accessing a specific website, as is well known, can increase the concentration rate of the user to the advertising data output from the application 21 In addition, the execution possibility of the application 21 by the user can be increased. As a result, the RSS terminal 21d is further included in the application 21, and correspondingly, the relay information 10 includes the RSS information editing module 16 and the RSS providing server list 17 interoperating with the RSS terminal 21d. By further including, there is an effect that can increase the penetration rate by increasing the advertising efficiency of the advertising data output through the application 21 and fully promote the advantages of RSS.

On the other hand, the user terminals 20, 20 ', 20 "include not only a general PC but also a digital TV and a mobile, all of which have the common point that the online connection is possible.

As a result, the intermediary server 10 receives an ON signal, which is an operation signal generated while the user terminals 20, 20 ', and 20 "are operated through online, so that the intermediate server (10) does not need to be intentionally inserted by the user. 10) may actively recognize that the user terminals 20, 20 ', 20 "are operating.

The advertisement module 21b receives the advertisement data provided by the advertisement DB 13 of the mediation server 10 and outputs the advertisement data to the user terminals 20, 20 ', and 20 ".

5 is an image showing a screen of a user terminal to which an advertisement method and an advertisement system according to the present invention are applied.

As described above, the user terminal 20, 20 ′, 20 ″ currently operating transmits the ON signal to the intermediary server 10 as described above, so that the intermediary server 10 does not need to be operated separately by the user. Since the operation of the user terminal 20, 20 ', 20 "can be known, the output unit 100 (monitor, displayer) of the user terminal 20, 20', 20" in accordance with the contents agreed at the time of membership registration. ) Outputs information 1,2 (101, 102) including advertisements and RSS information.

At this time, in order to output the information 1, 2, 3 (101, 102, 103) to the output unit 100 of the user terminal (20, 20 ', 20 ") information 1, 2, 3 (101, 102) , And the position and output format of the 103 must be limited or defined, so that the advertisement module 21b can determine the coordinates on the output unit 100 where the information 1, 2, 3 (101, 102, 103) will be located. It confirms / stores and controls the information so that the information 1, 2, 3 (101, 102, 103) can be output according to the output format.

The output formats of the information 1, 2, 3 (101, 102, 103) vary widely. For example, the information 1, 2, 3 (101, 102, 103) may be a simple image or a video that does not work, and the image or video is a layer independent of the original image output through the output unit 100. As a result, regardless of the change of the original image, it can be fixed at a constant position without any change.

On the other hand, if the user terminal (20, 20 ', 20 ") is a general PC, by inserting the information 1, 2, 3 (101, 102, 103) to a part of the script constituting the web page 110 In addition, it may be integrated with the web page 110.

Of course, in addition to using a scripting language such as ActionScript, new advertisements may be overlapped on the location without deleting the scripts of the information 1, 2, 3 (101, 102, 103) on the web page 110. can do.

Application of this ActionScript method can be made through the following process.

First, when the overlap positions of the information items 1, 2, 3 (101, 102, 103) are determined and the corresponding parameters are queried to the advertisement DB 13 or the advertisement DB 21c, the advertisements corresponding to the overlap positions are selected. Flash information is provided. In this case, when it is necessary to provide two or more new information items 1, 2, 3 (101, 102, 103) on the web page 110, the flash information is naturally displayed in the flash format on the web page 110. Information 1, 2, 3 (101, 102, 103) is overlapped and output. In general, when outputting a flash separately from the web page 110, the flash forms an html layer independent of the web page 110, the user can close the layer as needed.

In the embodiment according to the present invention, as shown in Figure 5, the user terminal (20, 20 ', 20 ") is a general PC and its output unit 100 is a monitor.

As shown in (b) of FIG. 5, when the user accesses a specific web page 110, information items 1, 2, 3 (101, 102, 103) that are not related to the web page 110 are output. The information materials 1, 2, 3 (101, 102, 103) have a layer independent of the script constituting the web page 110 and are output to the output unit 100.

For reference, Figure 5 shows an example of the output position of the information 1, 2, 3 (101, 102, 103) in a state connected to any website, information 1 (101) is the main of the website It is arranged at the advertisement position (banner advertisement position), the information material 2 (102) is arranged in the blank of the website, the information material 3 (103) shows the appearance arranged in the toolbar of the web browser.

In addition, when a user downloads a specific program (ActiveX, an installation program, etc.) while accessing the website, instead of outputting the download process, the entire output screen may be allocated to output and execute specific information including advertisements. will be.

Since the output position and the output method of the information 1, 2, 3 (101, 102, 103) can be various embodiments, various modifications can be made without departing from the scope of the following claims.

6 is an image showing another screen of the user terminal to which the advertisement method and the advertisement system according to the present invention are applied.

On the other hand, as shown in Figure 6, the user terminal (20, 20 ', 20 ") may output the information 1, 2 (101, 102), even if not connected to a specific web page 110. That is, the output unit 100 outputs the information 1, 2 (101, 102) through the desktop 120 even when the output unit 100 is not connected to the Internet using a web browser. In the advertisement method and the advertisement system according to the present invention, when a user joins the operator and becomes a member, the intermediary server 10 of the operator actively communicates with the user terminals 20, 20 ′, 20 ″ and the information material 1, 2 ( 101 and 102 are output through the output unit 100.

When the user terminal 20, 20 ', or 20 "is a digital TV, when the user operates the digital TV, the communication module 21a of the application 21 installed in the set-top box of the digital TV transmits the ON signal online. The mediation server 10 transmits the mediation server 10 and receives the mediation server 10 to transmit the advertisement data to the set-top box. , 102).

In addition, when the user terminal (20, 20 ', 20 ") is a mobile, when the user operates the mobile, the communication module 21a of the application 21 installed in the mobile via the communication medium, such as wireless Internet Transmits an ON signal to the intermediary server 10 and outputs information 1, 2 (101, 102) of the advertisement data on the display screen of the mobile.

In the embodiment according to the present invention, the user terminals 20, 20 ', and 20 "are illustrated as general PCs through FIGS. 5 and 6, but the user terminals 20, 20', and 20 according to the present invention are shown. ") Is not limited to a general PC, but also applicable to digital TV or mobile.

The advertisement DB 21c stores the advertisement data transmitted from the mediation server 10. As described above, when the user terminals 20, 20 ', and 20 "operate, the mediation server 10 checks this, retrieves the corresponding advertisement data from the advertisement DB 13, and transmits the same. Receiving the advertisement data every time the terminal 20, 20 ', 20 "is operated is not preferable in terms of efficiency.

Therefore, when the user formally subscribes to the website of the mediation server 10 as a member, the advertisement DB 21c receives the advertisement data that the mediation server 10 retrieves from the advertisement DB 13 and transmits the same. When the user terminal 20, 20 ′, 20 ″ is reactivated, the advertisement module 21b retrieves the advertisement data from the advertisement DB 21c instead of the intermediary server 10 and outputs the advertisement unit 21. Output through 100).

S30; Terminal communication connection step

As described above, in the advertisement and information providing method and the advertisement and information providing system according to the present invention, when the user terminals 20, 20 ', and 20 "are operated to transmit an ON signal to the intermediate server 10, the intermediate server is provided. The 10 may receive this and actively proceed with the next operation.

However, as described above, if the advertisement DB (21c) is configured in the application 21, the operation of the user terminal (20, 20 ', 20 ") is not necessarily transmitted to the intermediate server (10). That is, if the corresponding user terminal 20, 20 ', 20 "operates on a local basis, the application 21 operates without control of the intermediary server 10 to retrieve necessary advertisement data from the advertisement DB 21c. You can also print it out afterwards.

On the other hand, the intermediary server 10 receives the operation signal of the user terminal (20, 20 ', 20 ") to confirm the identity of the user, the user of the RSS providing server 160 input through the RSS terminal 21d The address is retrieved from the RSS providing server list 17 and attempts to access the RSS providing server 160.

The RSS providing server 160 transmits the RSS information to the mediation server 10, and the RSS information editing module 16 receives the RSS information.

S40; Creative Renewal Stage

When the advertisement update is changed in the advertisement provided from the advertising agency server 30, the advertisement DB 13 of the mediation server 10 is updated or a separate advertisement DB 21c in the application 21. ), The mediation server 10 updates the advertisement DB 21c for the purpose of managing the advertisement.

4 is a flowchart illustrating an advertisement update step of FIG. 3, which will be described with reference to the flowchart.

S41; New ad verification step

When a new advertisement is provided from the advertising agency server 30, the advertisement data stored in the advertisement DB 13 and the advertisement DB 21c are updated.

S42; User Information Verification Step

When the advertisement DB 13 and the advertisement DB 21c are updated, advertisement data is classified for each subscriber subscribed as a member. That is, when the user terminal 20, 20 ', 20 "of any user operates, advertisement data classified according to the user's personal information should be transmitted / outputted. Therefore, the information of the user is identified to classify the advertisement data.

For example, when the ON signal of the user terminal 20, 20 ', 20 "is received, it is checked who the user of the user terminal 20, 20', 20" is, and, if the user is a student, the school or examinee Related advertisements, advertisements for stocks or finances for adults, and health-related advertisements for elderly people are provided to the respective user terminals 20, 20 ', and 20 ".

S43; Renewal Ad Classification Step

The advertisement selection module 11 classifies the advertisement data of the advertisement DB 13 based on the identified user information and links them for each user. That is, when the ON signal of the user terminals 20, 20 ', and 20 "is confirmed, the advertisement DB 13 retrieves the advertisement data linked to the user of the user terminals 20, 20', and 20", and transmits the advertisement data 13 quickly. To make it possible. In the advertisement selection method described above, the advertisement selection module 11 selects advertisement data to be provided to the user terminals 20, 20 ', and 20 ", but the present invention is not limited thereto. In order to do this, the user directly selects advertisements by checking the list of advertisements to be provided by accessing the mediation server 10 and selecting / determining a desired advertisement among them. Will be done.

Meanwhile, when the advertisement DB 13 of the mediation server 10 is updated, and the advertisement DB 21c exists in the application 21, the advertisement data classified in the advertisement DB 13 may correspond to the corresponding user terminal 20, 20 ', 20 ") is transmitted / provided to the advertisement DB 21c, so that the advertisement DB 21c is updated.

S44; Ad delivery stage

The classified advertisement data is transmitted to the mediation server 10 when the user terminals 20, 20 ', and 20 "are operated. Here, the advertisement transmission is the user terminal in the mediation server 10. FIG. Advertisement data is transmitted to the advertisement module 21b from the advertisement DB 21c.

S45; RSS information editing step

The RSS information editing module 16 receives RSS information transmitted from the received RSS providing server 160 to delete unnecessary RSS information, or adds RSS information such as various articles and guides related to advertisements scheduled for output. Can be. In addition, the output order of the RSS information may be determined so that the information related to the advertisement matches the output time of the advertisement.

This RSS information editing can maximize the advertising effect of the advertisement, the user can increase the interest and concentration rate for the advertisement.

S50; Advertising and RSS information output step through the terminal

When the user terminals 20, 20 ', and 20 "operate, the advertisement module 21b which confirms this is an advertisement to be output from the advertisement DB 13 of the mediation server 10 or the advertisement DB 21c in the application 21. After searching for water, the searched advertisement data is output through the output unit 100 of the user terminals 20, 20 ', and 20 ". Meanwhile, the RSS terminal 21d receives the RSS information transmitted from the RSS information editing module 16 and outputs the received RSS information through the output unit 100.

The output of the advertisement can be made in a variety of ways, for example, it is possible to change the output of the advertisement every time the screen of the output unit 100 is changed, fixed at a fixed period irrespective of the screen of the output unit 100 You can also have your advertisements printed. However, it is desirable that the RSS information controlled by the RSS terminal 21d be changed only by the user's operation.

In addition, by analyzing the script of the web page that is currently output to the user terminal (20, 20 ', 20 "), a new advertisement may be inserted in the empty space or the replacement or overlap of the existing advertising space located within the web page. will be.

S60; RSS address update step

The user inputs and updates the address of the RSS providing server 160 entered into the RSS providing server list 17 through the RSS terminal 21d. The RSS terminal 21d may input an address of the RSS providing server 160 to store the RSS providing server list 17 in the RSS providing server list 17 so as to receive and output RSS information transmitted from the RSS information editing module 16. In order to communicate with the intermediary server 10, the general management of the reception and output of RSS information provided by the RSS providing server 160 is performed. Therefore, the user can enter a new RSS address or delete an existing RSS address as necessary. If the RSS address is edited from now on, the RSS providing server 160 of the deleted RSS address is blocked from communicating with the RSS reader 21d so that it can no longer provide its own RSS information.

Meanwhile, in the present invention, RSS information may be provided from the RSS providing server 160 which is not designated by the user through the RSS information editing module 16, and the user terminal 20, 20 ', 20 "may be provided like the harmful information. In the case of RSS information including malicious code that may cause damage or damage to the user, the RSS information of the RSS providing server 160 designated by the user may be arbitrarily blocked and deleted.

In addition, the operator operating the intermediary server 10 analyzes the propensity and interest of the user to configure and edit the advertisements and RSS information for each individual user, and the user terminal 20 , 20 ', 20 ") so that the user can access the information. In the end, the selection of the RSS providing server 160, which is the source of the RSS information provided to the user, is performed by the mediation server (as well as the user). 10) It is possible to create an optimal information environment that is tailored to users by the operators who operate them jointly.

Subsequently, the operator may provide a certain service to a user using the advertisement and information providing method and the advertisement and information providing system according to the present invention. Examples of such services are as follows.

The application 21 has a page that can be manipulated by the user, and when the user terminal 20, 20 ', 20 "operates, the page 21 is output on the output unit 100, such as a well-known messenger program. Can be.

The page may be linked to a URL so as to connect to a web page of the mediation server 10, and various information provided by the mediation server 10 may be output.

Meanwhile, the page is provided with an input window for inputting an email address, telephone number, user name, user ID or URL. The user inputs an email address, a phone number, or a URL of another user who is a member of the operator in the input window, so that the user can connect to another user's blog or send an email. That is, the communication module 21a of the application 21 inputs an e-mail address, a phone number or a URL into the input window, and the user's intention is to access the blog of another user. It checks whether it is transmission or SMS transmission, and provides the confirmed service. The intention of the user is possible by selecting a service to be provided by the user or by subdividing the type of the input window. To this end, the mediation server 10 according to the present invention includes a user network communication module 15, the user network communication module 15 is a service providing server 40 for providing services such as various blogs, and email While communicating with the e-mail system 50 for providing a, it is possible to appropriately provide a service intended by the user.

For example, when a user enters a phone number in an address input window, the user can access the user blog of the phone number, and when a user enters a phone number in an email address input window, an e-mail can be transmitted to the user of the phone number.

Meanwhile, in the present invention, the page may be positioned at the positions of the information objects 1 and 2 (101 and 102) shown in FIGS. 5 and 6 to replace the information materials 1 and 2 (101 and 102).

1 is a block diagram showing a state of an information providing system according to the present invention;

2 is a block diagram showing an appearance of an application according to the present invention installed in a user terminal,

3 is a flowchart showing a state of the information providing method according to the present invention in sequence,

FIG. 4 is a flowchart illustrating an advertisement update step of FIG. 3.

5 is an image showing a screen of a user terminal to which the information providing method and the information providing system according to the present invention are applied;

6 is an image showing another screen of the user terminal to which the information providing method and the information providing system according to the present invention are applied.

Claims (7)

User information DB to store the information of the user registered as a member, the advertising DB to store the advertising data, the user management to proceed with the registration procedure of the user to join online and to store the information entered by the user in the user information DB A module, an advertisement selection module for searching the advertisement DB and transmitting advertisement data to the user terminal of the user, an RSS providing server list storing an address of an RSS providing server for providing RSS information, and transmitting from an RSS providing server. An intermediate server having an RSS information editing module which deletes or adds the RSS information and transmits the RSS information to a user terminal; And A communication module which checks this during operation of the user terminal and transmits an ON signal to the intermediary server for access, an advertisement module for outputting advertisement data provided from the intermediary server to an output unit of the user terminal, and storing in an RSS providing server. An application installed on the user terminal, the terminal having an RSS terminal for inputting or deleting an address and outputting the RSS information transmitted from the RSS information editing module at an output unit; Information providing system having a user-specific editing function of the advertisement and the RS information comprising a. The method of claim 1, The application is an information providing system having a user-specific editing function of the advertisement and the RSS information, characterized in that it further comprises an advertisement DB for storing the advertisement data provided from the intermediate server. The method according to claim 1 or 2, The advertisement selection module searches for the user information DB to search / classifies the advertisement data corresponding to the information of the user from the advertisement DB, and transmits the classified advertisement data for each user terminal of the corresponding user. And a user-specific editing function of the RS information. The method of claim 1 or 2, wherein the mediation server When one or more selected among an email address, a URL, a phone number, a user name or a user ID is input from the user terminal, the user terminal may be connected to an email system or a service providing server that provides a blog access service or an email transmission service of the user. An information providing system having a user-specific editing function of advertisements and RS information, further comprising a user network communication module. In an advertisement system in which an RSS providing server and an intermediary server and a user terminal communicate over the Internet, when a user terminal of a user subscribed as a member to the intermediary server operates, an ON signal of the user terminal is transmitted to the intermediary server. The RSS information editing module installed in the terminal provides a terminal communication connection step of communicating with the corresponding RSS providing server by checking the address of the RSS providing server input by the user in the RSS providing server list; The mediation server confirms a corresponding user of the ON signal and searches for advertisement data to be transmitted to the user terminal of the user; The RSS information editing module includes an RSS information editing step of checking and deleting the received RSS information, and inserting and editing RSS information related to advertisement data to be transmitted; An advertisement transmission step of transmitting the retrieved advertisement data and the edited RSS information to the user terminal; And An advertisement and RSS information output step of outputting advertisement and RSS information of the advertisement data, respectively, through an output unit of the user terminal; Information providing method having a user-specific editing function of the advertisement and the RS information comprising a. The method of claim 5, wherein The advertisement checking step, the information providing method having a user-specific editing function of the advertisement and the RSS information, characterized in that to identify the user information and to classify the advertisement data to be transmitted to the user terminal. The method according to claim 5 or 6, In the advertisement output step, the script information of the advertisement data is an ActionScript method, and the information providing method having a user-specific editing function of the advertisement and the RS information, characterized in that the output in the form of flash through the output unit.

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