KR20080104398A - System and method for providing information according to consumption tendency of user to client terminal - Google Patents

Abstract

The present invention relates to a method and system for continuously providing differentiated information for each user's consumption propensity to a client terminal. The information providing system according to the present invention records a service category and contents corresponding to the service category. Maintaining a database, checking a service category according to a card payment history for a user, and reading contents corresponding to the checked service category from the database to continuously provide the client terminal with a client application.

Description

SYSTEM AND FURNISHING INFORMATION CAUSED BY PROPENSITY TO CONSUME TO CLIENT TERMINAL AND METHOD OF THE SAME}

1 is a view for explaining a network for an information providing method according to an embodiment of the present invention.

2 is a flowchart illustrating a method of providing information according to an embodiment of the present invention.

3 is a view for explaining a database of the information providing system according to an embodiment of the present invention.

4 is a flowchart illustrating a method of matching identification information and login information according to the installation of a client application.

5 is a diagram illustrating a database of a service server according to an exemplary embodiment of the present invention.

6 is a flowchart illustrating a method in which a client terminal continuously receives information from an information providing system.

7 is a view for explaining information displayed on the client terminal according to an embodiment of the present invention.

8 is a block diagram illustrating an internal configuration of an information providing system according to an exemplary embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

800: informational system

810: database

820: content reader

830: information provider

840: link setting unit

850: application installation unit

860: matching unit

870: billing processing unit

The present invention relates to a method and a system for continuously providing information discriminated by a user's consumption tendency to a client terminal. More specifically, the present invention provides a service category and a database for recording contents corresponding to the service category. An information providing system and an information providing method for continuously providing information to the client terminal using contents corresponding to a corresponding service category based on a card payment history for a user.

Today, with the spread of the Internet, various web services have been developed. A representative example of such a web service is a service that continuously provides information from a web server to the client terminal. To this end, the client terminal installs a predetermined client application when loading a web page provided by the web server, and continuously receives and displays information from the web server through the client application. However, the information continuously provided to the client terminal of the conventional user is randomly sent to the individual without discrimination. Therefore, the user may have a crush on the corresponding service due to information that is not needed. In addition, at the server level, unnecessary costs may be wasted in providing a large amount of information regardless of the user's need. Accordingly, in consideration of the user's consumption propensity, there is a demand for technical ideas that can selectively provide only information on services that the user frequently pays.

The present invention has been made to solve the problems of the prior art as described above, an object of the present invention is to provide an information providing system that provides only the targeting information considering the user's consumption propensity based on the user's card payment history And an information providing method.

An object of the present invention is to reduce the cost required for providing information by providing only selected information in which the consumption tendency of each user is considered in the server.

Another object of the present invention, by providing only the targeted information based on the past payment history for the user, the card company server induces the use of the card to improve the profits according to the fee.

Yet another object of the present invention is to reduce the antagonism to the information providing system by providing only the information that the user is expected to need.

It is an object of the present invention to perform a billing process according to the amount of information sent to a client terminal to compensate legitimate profits to a server provider and to provide a quality service to a user according to the profits.

In order to achieve the above object and to solve the problems of the prior art, an information providing method for providing differentiated information for each user's consumption propensity according to an embodiment of the present invention records a service category and the content corresponding to the service category Maintaining a database, checking a service category according to a card payment history for a user, reading content corresponding to the checked service category from the database, and reading the read content from the client application. It characterized in that it comprises the step of providing continuously to the installed client terminal.

An information providing system for providing differentiated information according to a user's consumption propensity according to an embodiment of the present invention includes a database storing a service category and contents corresponding to the service category, and a service category according to a card payment history for a user. And a content reader for reading the content corresponding to the identified service category from the database, and an information provider for continuously providing the read content to a client terminal having a client application. It is done.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, but the present invention is not limited or limited to the embodiments.

1 is a view for explaining a network for an information providing method according to an embodiment of the present invention.

Referring to FIG. 1, the information providing system 100 according to the present invention may determine a consumption tendency according to a card payment history of a user and provide differentiated information to the client terminal 110 of the user. To this end, the service server 120 may be interpreted as a card company server.

More specifically, the information providing system 100 maintains a database that records a service category and contents corresponding to the service category, checks the service category according to the card payment history for the user, and corresponds to the identified service category. The content is continuously provided to the client terminal 110 in which the client application is installed. For example, the service category may correspond to a card payment history of the user, such as a family restaurant, a movie, a play, a domestic trip, an overseas trip, and the like. In addition, the content is multimedia information for advertisements, events, emergency news, announcements, etc. associated with the service category. For example, the database may store a service category of 'Family Restaurant' and contents corresponding to the multimedia mail for notifying an event provided by domestic famous family restaurants.

The client terminal 110 continuously used herein refers to a computer terminal including a notebook, as well as VoIP, Session Initiation Protocol (SIP), Megaco, Personal Digital Assistant (PDA), cellular phone, and personal communication (PCS). Service (Phone), Hand-Held PC, CDMA-2000 (1X, 3X) Phone, Wideband CDMA Phone, Dual Band / Dual Mode Phone, Global Standard for GSM It can be interpreted as a portable portable device including a mobile phone, a mobile broadband system (MBS) phone, a satellite / terrestrial digital multimedia broadcasting (DMB) phone, and the like. That is, the client terminal 110 refers to terminals that can be additionally extended to portable devices such as mobile phones, laptops, PDAs, etc., in addition to a normal personal computer. In addition, the client terminal 110 may receive the content expressed through the client application in the form of a text message such as a short messaging service (SMS) or a multimedia message server (MMS). That is, the user can designate the category of information to be received by using a client application and input the telephone number to the client terminal 110 to continuously display the contents in the form of a text message from the online information providing server 130. May be received. In this case, the content may be implemented in a form of a brief information including an image or a video or in a form in which a content of a message is converted into a RSS (Rich Site Summary).

The information providing system 100 may request the service server 120 to confirm the service category in order to confirm the service category according to the card payment history for the user. The information providing system 100 according to an exemplary embodiment of the present invention may check a service category based on the card payment history of the user without checking the card payment history of the user maintained by the service server 120. .

The service server 120, which can be interpreted as a card company server, maintains the user's card payment history information. Accordingly, the service server 120 classifies categories of services frequently used by a user by using the card payment history, and records related service categories for each user.

Accordingly, the service server 120 may provide a service category of the corresponding user according to a request from the information providing system 100. Also, the information providing system 100 may read the corresponding content and provide the read content to the client terminal 110 according to the service category received from the service server 120 with reference to the database. That is, the information providing system 100 according to the present invention may continuously provide only information related to a service frequently used by the user to the terminal of the user based on the card payment history of the user.

Content maintained by the information providing system 100 may be updated from the service server 120 or the advertisement providing server 130. If the service server 120 is a card company server, the content may be a multimedia mail for notifying a new event or announcement provided by the card company server. In addition, when a predetermined advertisement providing server 130 provides the content, the information providing system 100 may update the content provided by another card company server in addition to the content provided by the card company server in the database. In the above-described embodiment, the content is described as content provided by the card company server, but the content may be interpreted as content provided by most online servers such as a travel agency server and a shopping mall server. In addition, "advertisement", as used herein, refers to targeting ads such as text ads, banner ads, keyword ads, email ads, and contextual ads. ) And an internet advertisement such as an advertisement obtained through banner exchange and point build-up method through affiliate marketing. In addition, the advertisement may include relevant online address information. That is, the client terminal 110 may access the website using the online address information included in the advertisement message when the advertisement message is selected.

As a result, the information providing system 100 according to the present invention may reduce the cost required for providing information by providing only the selected information to the user based on the user's card payment history. In addition, at the card company level, the information providing system 100 may induce card use to improve profits based on a fee, reduce half-life according to the user's use, and process billing according to the amount of information sent. By doing so, it is possible to compensate the legitimate profits to the server provider and provide a quality service to the user in accordance with the profit generation.

2 is a flowchart illustrating a method of providing information according to an embodiment of the present invention.

Referring to FIG. 2, in operation 201, the information providing system maintains a database storing a service category and content corresponding to the service category. Next, in step 202, the information providing system checks the service category according to the card payment history for the user, and in step 203, the content corresponding to the checked service category is read from the database.

According to an embodiment of the present invention, the information providing system, in step 202, the client application to the service server (hereinafter, referred to as a card company server) to check the service category for the card payment history of the user. And transmits identification information about the service category, and receives service category information corresponding to the identification information in response to the transmission. To this end, the information providing system sets a link for installation of the client application on a web page provided by the card company server in advance, and installs the client application on a client terminal accessing the web page. In this case, the information providing system maintains a database of identification information that can uniquely identify the installed client application. In one example, the identification information includes an ID for accessing the client application. In addition, the information providing system transmits the identification information to the card company server. Accordingly, the card company server stores the login information of the user of the client terminal and the identification information in association with each other, analyzes the card payment history of the user, and compares the service category of the card payment history with the identification information. Save correspondingly. That is, according to the installation of the client application, the card company server correlates the login information, the identification information, and the service category information of the user with a database. Thus, when the card company server receives the identification information from the information providing system, the card company server may provide the service category information corresponding to the identification information to the information providing system.

For example, when a user processes payment with a card after a meal at a family restaurant, the card company server stores a card payment history such as time information, company information, and payment amount information for the payment processing. Thus, the card company server may store the 'family restaurant' as a service category in the database according to the login information of the web page for the user and the card payment history. In addition, when the card company server receives the identification information from the information providing system, the card company server extracts the service category used by the user corresponding to the identification information, and transmits it to the information providing system.

As described above, the information providing system that identifies the service category reads the content stored in the database through step 203. The database maintained by the information providing system will be described in detail with reference to FIG. 3.

3 is a diagram illustrating a database 300 of an information providing system according to an exemplary embodiment of the present invention.

As shown in FIG. 3, the database 300 of the information providing system stores a service category and contents classified by the service category. Referring to 301, the database 300 stores 'content 1' in association with a service category of 'family restaurant'. That is, the information providing system reads the “content 1” when the service category of the “family restaurant” is confirmed from the card company server as in step 203.

In addition, the database 300 may be updated by receiving a newly registered service category or content from the card company server or another web server. For example, even when the user processes payment at Company A's family restaurant, the database 300 may further store contents provided by Company B's family restaurant from the web server of Company B's family restaurant corresponding to the service category. have. The content may be multimedia data for advertisements, events, etc. of the corresponding company.

Referring back to FIG. 2, the information providing system can continuously provide information to the client terminal using the read content through step 204. For example, the information providing system may provide information to the client terminal at predetermined intervals or may provide information at the request of the client terminal.

4 is a flowchart illustrating a method of matching identification information and login information according to the installation of a client application.

Referring to FIG. 4, the card company server matches and stores the identification information with login information of a service server (card company server) as the information providing system installs the client application on the client terminal.

Specifically, in step 401, the client terminal loads the web page provided by the service server, enters the ID and password to access the web. Thus, in step 402, the service server provides a link established from the information providing system to the client terminal according to the connection for installation of the client application. Accordingly, if the client terminal agrees to install the client application in step 403, the information providing system installs the client application on the client terminal in step 404. Thus, the client terminal uses the web page of the connected service server. In operation 406, the information providing system provides identification information for uniquely identifying the client application to the service server according to the installation of the client application.

In step 407, the service server makes a database by matching the identification information received from the information providing system with the login information of the user. In operation 407, the service server classifies the service category corresponding to the user's card payment history, and matches the identification information with the login information to make a database. That is, the service server matches the identification information, the login information, and the service category to make a database.

Thus, in step 408, the information providing system provides information to the client terminal by referring to the database of the service server. For example, the information providing system transmits identification information corresponding to the client terminal to the service server at a predetermined cycle or at the request of the client terminal. Accordingly, the service server extracts a service category matched with the received identification information and provides it to the information providing system. The information providing system receiving the service category may extract content corresponding to the service category and provide the same to the client terminal. In step 409, the client terminal reads the contents received from the information providing system.

5 is a diagram illustrating a database 500 of a service server according to an exemplary embodiment of the present invention. The database 500 of FIG. 5 is distinguished from the database 300 maintained by the information providing system described with reference to FIG. 3.

Referring to FIG. 5, the database 500 stores login information for a user of the client terminal in which the client application is installed, identification information for identifying the client application, and a service category according to the card payment history of the user. do. For example, as indicated by reference numeral 501, when a user has processed payment by a company that provides services related to family restaurants and domestic travel during the period, the database 500 is associated with the user's login information and the identification information. Even the service categories.

6 is a flowchart illustrating a method in which a client terminal continuously receives information from an information providing system.

Referring to FIG. 6, the service server updates new information to the information providing system as in step 601. Accordingly, the information providing system updates the database using the content. Steps 601 and 602 may be repeated periodically, and the information providing system may update the content from a web server (for example, an advertisement providing server) as well as the service server.

In step 603, the client terminal determines whether a boot or a predetermined period has elapsed, and requests information from the information providing system through step 604. Thus, in step 605, the information providing system identifies the service category using the identification information of the client application installed in the client terminal, and extracts the content according to the identified service category to generate the requested information. . In addition, the information providing system transmits the generated information to the client terminal. In step 606, the client terminal determines whether the client application is set to display the received information only at a designated time. If the client application is set to display the received information only at a designated time, the client terminal determines whether the specified time has elapsed through step 607, and displays the received information at step 608. If, in step 606, the client application is set to display the received information in addition to the specified time, it branches directly to step 608 to display the received information.

According to an embodiment of the present invention, the information providing system receives authentication information from a user, authenticates the user based on the input authentication information, and the web corresponding to the authenticated user by the client terminal. Only provide information related to the page. Therefore, the user and other users using the same client terminal can be guaranteed privacy for the information provided from the online information providing server, respectively. In this case, the user may perform an authentication process by inputting an ID and password or inputting only a password as a login form.

7 is a view for explaining information displayed on the client terminal according to an embodiment of the present invention.

As shown in FIG. 7, the client terminal may load a web page for displaying the information on a screen according to the operation of the client application. For example, the web page may be divided into regions 701, 702, 703, and 704. In this case, an area corresponding to 701 is an area for confirming personal information and a login area for accessing a web page provided by the service server. In addition, the area corresponding to the reference numeral 702 is an area for displaying a notice, and displays the content for notifying the main news about the service server. The area corresponding to 703 is an event area and an advertisement area, and displays content according to an event, an advertisement, or a quick notification service. Finally, the area corresponding to the reference numeral 704 provides a targeted advertisement according to the consumption tendency of the user. That is, the area corresponding to the reference numeral 704 displays the corresponding content based on the consumption tendency of the user, for example, the user's age, gender, region, occupation, and the company (service) used. can do.

8 is a block diagram illustrating an internal configuration of an information providing system 800 according to an embodiment of the present invention.

Referring to FIG. 8, the information providing system 800 includes a database 810, a content reader 820, and an information provider 830.

First, the database 810 stores a service category and content corresponding to the service category, and the content reader 820 checks a service category according to a card payment history for the user, and corresponds to the identified service category. The content is read from the database. More specifically, the database 810 is updated by receiving the service category and the content from a service server (card company server) or a web server providing content such as an advertisement. In addition, the content reader 820 checks the consumption tendency of the user based on the identification information of the client application installed in the client terminal, and reads the corresponding content.

For example, the content reader 820 according to an embodiment of the present invention transmits identification information about the client application to a service server (card company server), and from the service server, the user associated with the transmitted identification information. By receiving the service category information according to the card payment history of the user, it is possible to check the service category according to the card payment history for the user.

For example, for a user who has performed payment processing in a family restaurant, the service server (card company server) stores a service category of 'Family Restaurant' in association with the user in response to the payment processing, and stores a content reading unit ( In response to the identification information received from the 800, the service category of the 'family restaurant' corresponding to the identification information may be extracted and provided to the content reader 820. Accordingly, the information provider 830 may provide the corresponding content to the client terminal using the read content.

The information providing system 800 according to an embodiment of the present invention includes a link setting unit for setting a link for installing the client application on a web page provided by a service server (card company server) according to a user's consent ( 840, an application installation unit 850 for allowing the client application to be installed on the client terminal of the user according to a user's consent to access the web page, and identification information about the installed client application is logged in the web page. It further includes a matching unit 860 that is set to match the information. That is, as the information providing system 800 installs the client application on the client terminal, the information providing system 800 transmits identification information corresponding to the client application to the service server. Accordingly, the service server may database the login information of the user with the identification information.

The information providing system 800 according to the exemplary embodiment of the present invention may further include a charging processor 870.

The billing processing unit 870 calculates a predetermined cost according to at least one of the amount of information provided to the client terminals, the number of installation of the client application, and the period of providing the content, and calculates the calculated cost according to the corresponding server. We do with business. As a result, the information providing system 800 according to the present invention performs a billing process according to the amount of information sent to the client terminal to compensate the legitimate profit to the server provider, and provide a quality service to the user according to the profit generation. Can be.

Embodiments of the present invention include program instructions for performing operations implemented by various computers, and can be further extended to portable devices such as mobile phones, laptops, PDAs, etc., which can be wired or wireless, in addition to a general personal computer. Possible media. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

Although specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by those equivalent to the scope of the claims.

According to the present invention, it is possible to implement an information providing system and an information providing method for providing only the targeting information in consideration of the user's consumption propensity based on the user's card payment history.

According to the present invention, by providing only the selected information in consideration of the consumption tendency of each user in the server, it is possible to reduce the cost required for providing information.

According to the present invention, by providing only the targeted information based on the past payment history for the user, the card company server can improve the profits according to the fee by inducing the use of the card.

According to the present invention, by providing only information expected to be needed by the user, it is possible to reduce the antagonism of the information providing system.

According to the present invention, billing processing can be performed according to the amount of information sent to the client terminal to compensate the legitimate profits to the server provider, and provide the user with a good service according to the profits.

Claims (16)

In the method for providing differentiated information for each user's consumption propensity, Maintaining a database for recording a service category and content corresponding to the service category; Checking a service category according to a card payment history for a user; Reading content corresponding to the identified service category from the database; And Continuously providing the read content to a client terminal having a client application installed thereon; Information providing method according to the consumption propensity of the user, characterized in that it comprises a. The method of claim 1, Setting a link on a web page provided by a card company server to allow the client application to be installed according to a user's consent; Allowing the client application to be installed in the client terminal of the user according to a user's consent to access the web page; And Setting identification information of the installed client application to match login information of the web page; Information providing method according to the propensity of the user characterized in that it further comprises. The method of claim 1, The checking of the service category according to the card payment history for the user, Transmitting identification information of the client application to a card company server; And Receiving service category information according to the card payment history of the user associated with the transmitted identification information from the card company server; Information providing method according to the consumption propensity of the user, characterized in that it comprises a. The method of claim 3, And the identification information is databased as information for uniquely identifying the client application when the client application is installed in the client terminal. The method of claim 3, The card company server, Maintaining the login information, the identification information, and the service category in correspondence with each other; And Reading a service category corresponding to the transmitted identification information To provide the service category information, The service category is generated by analyzing previously stored login information for accessing the web page of the user or the card payment history of the user, and corresponding information corresponding to the login information. . The method of claim 1, Calculating a predetermined cost according to at least one of an amount of information provided to the client terminals, a number of installations of the client application, and a period for providing the content; And Billing the calculated cost to the operator of the server; Information providing method according to the propensity of the user characterized in that it further comprises. The method of claim 1, Generating a query for requesting content related to the identified service category; And Transmitting the query to a web server and receiving the corresponding content from the web server in response to the query. Information providing method according to the propensity of the user characterized in that it further comprises. The method of claim 1, Receiving the service category or the content from a selected web server; And Updating the received service category or the content in the database Information providing method according to the propensity of the user characterized in that it further comprises. The method of claim 1, The client terminal may be a computer terminal including a laptop, VoIP, Session Initiation Protocol (SIP), Megaco, Personal Digital Assistant (PDA), cellular phone, PCS (Personal Communication Service) phone, hand-held PC, CDMA-2000 (1X, 3X) phones, WCDMA (Wideband CDMA) phones, Dual Band / Dual Mode phones, Global Standard for Mobile (GSM) phones, Mobile Broadband System (MBS) phones, Satellite / A method of providing information according to a consumption tendency of a user, which is either a terrestrial digital multimedia broadcasting (DMB) phone or a portable portable device. A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 9 is recorded. In the system for providing differentiated information for each user's consumption propensity, A database for storing a service category and contents corresponding to the service category; A content reading unit which checks a service category according to a card payment history for a user and reads content corresponding to the checked service category from the database; And Information providing unit for continuously providing the read content to the client terminal, the client application is installed Information providing system according to the propensity of the user characterized in that it comprises a. The method of claim 11, A link setting unit for setting a link on the web page provided by the card company server to allow the client application to be installed by the user's consent; An application installation unit for allowing the client application to be installed in the client terminal of the user according to a user's consent to access the web page; And Matching unit for setting the identification information of the installed client application to match the login information of the web page Information providing system according to the propensity of the user characterized in that it further comprises. The method of claim 11, The content reading unit, The service according to the card payment history for the user by transmitting identification information for the client application to a card company server, and receiving service category information according to the card payment history of the user associated with the transmitted identification information from the card company server. Information providing system according to the user's consumption propensity, characterized in that the category is identified. The method of claim 13, And the identification information is databased as information for uniquely identifying the client application when the client application is installed in the client terminal. The method of claim 11, The card company server, Matching previously stored login information for accessing the user's web page with identification information assigned to the client application, analyzing the card payment history of the user, and matching at least one service category with the login information; And a service category corresponding to the identification information when the query including the identification information is received and provided. The method of claim 11, Calculating a predetermined cost according to at least one of an amount of information provided to the client terminals, a number of installations of the client application, and a period of providing the content, and charging the calculated cost to a service provider of the corresponding server; Billing processing department Information providing system according to the propensity of the user characterized in that it further comprises.

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