KR20080104398A - System for furnishing information caused by propensity to consume to client terminal and method of the same - Google Patents
System for furnishing information caused by propensity to consume to client terminal and method of the same Download PDFInfo
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- KR20080104398A KR20080104398A KR1020070006325A KR20070006325A KR20080104398A KR 20080104398 A KR20080104398 A KR 20080104398A KR 1020070006325 A KR1020070006325 A KR 1020070006325A KR 20070006325 A KR20070006325 A KR 20070006325A KR 20080104398 A KR20080104398 A KR 20080104398A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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Abstract
The present invention relates to a method and system for continuously providing differentiated information for each user's consumption propensity to a client terminal. The information providing system according to the present invention records a service category and contents corresponding to the service category. Maintaining a database, checking a service category according to a card payment history for a user, and reading contents corresponding to the checked service category from the database to continuously provide the client terminal with a client application.
Description
1 is a view for explaining a network for an information providing method according to an embodiment of the present invention.
2 is a flowchart illustrating a method of providing information according to an embodiment of the present invention.
3 is a view for explaining a database of the information providing system according to an embodiment of the present invention.
4 is a flowchart illustrating a method of matching identification information and login information according to the installation of a client application.
5 is a diagram illustrating a database of a service server according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating a method in which a client terminal continuously receives information from an information providing system.
7 is a view for explaining information displayed on the client terminal according to an embodiment of the present invention.
8 is a block diagram illustrating an internal configuration of an information providing system according to an exemplary embodiment of the present invention.
<Explanation of symbols for the main parts of the drawings>
800: informational system
810: database
820: content reader
830: information provider
840: link setting unit
850: application installation unit
860: matching unit
870: billing processing unit
The present invention relates to a method and a system for continuously providing information discriminated by a user's consumption tendency to a client terminal. More specifically, the present invention provides a service category and a database for recording contents corresponding to the service category. An information providing system and an information providing method for continuously providing information to the client terminal using contents corresponding to a corresponding service category based on a card payment history for a user.
Today, with the spread of the Internet, various web services have been developed. A representative example of such a web service is a service that continuously provides information from a web server to the client terminal. To this end, the client terminal installs a predetermined client application when loading a web page provided by the web server, and continuously receives and displays information from the web server through the client application. However, the information continuously provided to the client terminal of the conventional user is randomly sent to the individual without discrimination. Therefore, the user may have a crush on the corresponding service due to information that is not needed. In addition, at the server level, unnecessary costs may be wasted in providing a large amount of information regardless of the user's need. Accordingly, in consideration of the user's consumption propensity, there is a demand for technical ideas that can selectively provide only information on services that the user frequently pays.
The present invention has been made to solve the problems of the prior art as described above, an object of the present invention is to provide an information providing system that provides only the targeting information considering the user's consumption propensity based on the user's card payment history And an information providing method.
An object of the present invention is to reduce the cost required for providing information by providing only selected information in which the consumption tendency of each user is considered in the server.
Another object of the present invention, by providing only the targeted information based on the past payment history for the user, the card company server induces the use of the card to improve the profits according to the fee.
Yet another object of the present invention is to reduce the antagonism to the information providing system by providing only the information that the user is expected to need.
It is an object of the present invention to perform a billing process according to the amount of information sent to a client terminal to compensate legitimate profits to a server provider and to provide a quality service to a user according to the profits.
In order to achieve the above object and to solve the problems of the prior art, an information providing method for providing differentiated information for each user's consumption propensity according to an embodiment of the present invention records a service category and the content corresponding to the service category Maintaining a database, checking a service category according to a card payment history for a user, reading content corresponding to the checked service category from the database, and reading the read content from the client application. It characterized in that it comprises the step of providing continuously to the installed client terminal.
An information providing system for providing differentiated information according to a user's consumption propensity according to an embodiment of the present invention includes a database storing a service category and contents corresponding to the service category, and a service category according to a card payment history for a user. And a content reader for reading the content corresponding to the identified service category from the database, and an information provider for continuously providing the read content to a client terminal having a client application. It is done.
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, but the present invention is not limited or limited to the embodiments.
1 is a view for explaining a network for an information providing method according to an embodiment of the present invention.
Referring to FIG. 1, the
More specifically, the
The client terminal 110 continuously used herein refers to a computer terminal including a notebook, as well as VoIP, Session Initiation Protocol (SIP), Megaco, Personal Digital Assistant (PDA), cellular phone, and personal communication (PCS). Service (Phone), Hand-Held PC, CDMA-2000 (1X, 3X) Phone, Wideband CDMA Phone, Dual Band / Dual Mode Phone, Global Standard for GSM It can be interpreted as a portable portable device including a mobile phone, a mobile broadband system (MBS) phone, a satellite / terrestrial digital multimedia broadcasting (DMB) phone, and the like. That is, the client terminal 110 refers to terminals that can be additionally extended to portable devices such as mobile phones, laptops, PDAs, etc., in addition to a normal personal computer. In addition, the client terminal 110 may receive the content expressed through the client application in the form of a text message such as a short messaging service (SMS) or a multimedia message server (MMS). That is, the user can designate the category of information to be received by using a client application and input the telephone number to the client terminal 110 to continuously display the contents in the form of a text message from the online
The
The
Accordingly, the
Content maintained by the
As a result, the
2 is a flowchart illustrating a method of providing information according to an embodiment of the present invention.
Referring to FIG. 2, in
According to an embodiment of the present invention, the information providing system, in
For example, when a user processes payment with a card after a meal at a family restaurant, the card company server stores a card payment history such as time information, company information, and payment amount information for the payment processing. Thus, the card company server may store the 'family restaurant' as a service category in the database according to the login information of the web page for the user and the card payment history. In addition, when the card company server receives the identification information from the information providing system, the card company server extracts the service category used by the user corresponding to the identification information, and transmits it to the information providing system.
As described above, the information providing system that identifies the service category reads the content stored in the database through
3 is a diagram illustrating a database 300 of an information providing system according to an exemplary embodiment of the present invention.
As shown in FIG. 3, the database 300 of the information providing system stores a service category and contents classified by the service category. Referring to 301, the database 300 stores 'content 1' in association with a service category of 'family restaurant'. That is, the information providing system reads the “
In addition, the database 300 may be updated by receiving a newly registered service category or content from the card company server or another web server. For example, even when the user processes payment at Company A's family restaurant, the database 300 may further store contents provided by Company B's family restaurant from the web server of Company B's family restaurant corresponding to the service category. have. The content may be multimedia data for advertisements, events, etc. of the corresponding company.
Referring back to FIG. 2, the information providing system can continuously provide information to the client terminal using the read content through
4 is a flowchart illustrating a method of matching identification information and login information according to the installation of a client application.
Referring to FIG. 4, the card company server matches and stores the identification information with login information of a service server (card company server) as the information providing system installs the client application on the client terminal.
Specifically, in
In
Thus, in
5 is a diagram illustrating a database 500 of a service server according to an exemplary embodiment of the present invention. The database 500 of FIG. 5 is distinguished from the database 300 maintained by the information providing system described with reference to FIG. 3.
Referring to FIG. 5, the database 500 stores login information for a user of the client terminal in which the client application is installed, identification information for identifying the client application, and a service category according to the card payment history of the user. do. For example, as indicated by
6 is a flowchart illustrating a method in which a client terminal continuously receives information from an information providing system.
Referring to FIG. 6, the service server updates new information to the information providing system as in
In
According to an embodiment of the present invention, the information providing system receives authentication information from a user, authenticates the user based on the input authentication information, and the web corresponding to the authenticated user by the client terminal. Only provide information related to the page. Therefore, the user and other users using the same client terminal can be guaranteed privacy for the information provided from the online information providing server, respectively. In this case, the user may perform an authentication process by inputting an ID and password or inputting only a password as a login form.
7 is a view for explaining information displayed on the client terminal according to an embodiment of the present invention.
As shown in FIG. 7, the client terminal may load a web page for displaying the information on a screen according to the operation of the client application. For example, the web page may be divided into
8 is a block diagram illustrating an internal configuration of an information providing system 800 according to an embodiment of the present invention.
Referring to FIG. 8, the information providing system 800 includes a database 810, a content reader 820, and an information provider 830.
First, the database 810 stores a service category and content corresponding to the service category, and the content reader 820 checks a service category according to a card payment history for the user, and corresponds to the identified service category. The content is read from the database. More specifically, the database 810 is updated by receiving the service category and the content from a service server (card company server) or a web server providing content such as an advertisement. In addition, the content reader 820 checks the consumption tendency of the user based on the identification information of the client application installed in the client terminal, and reads the corresponding content.
For example, the content reader 820 according to an embodiment of the present invention transmits identification information about the client application to a service server (card company server), and from the service server, the user associated with the transmitted identification information. By receiving the service category information according to the card payment history of the user, it is possible to check the service category according to the card payment history for the user.
For example, for a user who has performed payment processing in a family restaurant, the service server (card company server) stores a service category of 'Family Restaurant' in association with the user in response to the payment processing, and stores a content reading unit ( In response to the identification information received from the 800, the service category of the 'family restaurant' corresponding to the identification information may be extracted and provided to the content reader 820. Accordingly, the information provider 830 may provide the corresponding content to the client terminal using the read content.
The information providing system 800 according to an embodiment of the present invention includes a link setting unit for setting a link for installing the client application on a web page provided by a service server (card company server) according to a user's consent ( 840, an application installation unit 850 for allowing the client application to be installed on the client terminal of the user according to a user's consent to access the web page, and identification information about the installed client application is logged in the web page. It further includes a matching unit 860 that is set to match the information. That is, as the information providing system 800 installs the client application on the client terminal, the information providing system 800 transmits identification information corresponding to the client application to the service server. Accordingly, the service server may database the login information of the user with the identification information.
The information providing system 800 according to the exemplary embodiment of the present invention may further include a charging
The
Embodiments of the present invention include program instructions for performing operations implemented by various computers, and can be further extended to portable devices such as mobile phones, laptops, PDAs, etc., which can be wired or wireless, in addition to a general personal computer. Possible media. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
Although specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.
Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by those equivalent to the scope of the claims.
According to the present invention, it is possible to implement an information providing system and an information providing method for providing only the targeting information in consideration of the user's consumption propensity based on the user's card payment history.
According to the present invention, by providing only the selected information in consideration of the consumption tendency of each user in the server, it is possible to reduce the cost required for providing information.
According to the present invention, by providing only the targeted information based on the past payment history for the user, the card company server can improve the profits according to the fee by inducing the use of the card.
According to the present invention, by providing only information expected to be needed by the user, it is possible to reduce the antagonism of the information providing system.
According to the present invention, billing processing can be performed according to the amount of information sent to the client terminal to compensate the legitimate profits to the server provider, and provide the user with a good service according to the profits.
Claims (16)
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KR1020070006325A KR20080104398A (en) | 2007-01-19 | 2007-01-19 | System for furnishing information caused by propensity to consume to client terminal and method of the same |
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KR1020070006325A KR20080104398A (en) | 2007-01-19 | 2007-01-19 | System for furnishing information caused by propensity to consume to client terminal and method of the same |
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