KR20080010973A - Commerce system and method using digital multimedia broadcasting - Google Patents

Abstract

The present invention provides shopping broadcasting information including product information while managing subscriber information subscribed to a shopping mall in a digital multimedia broadcasting (DMB) method, and when a product purchase request is received from a subscriber, payment processing is performed while delivering the corresponding product to the subscriber. By starting a commerce system using a digital multimedia broadcasting including a shopping mall management server, and outputting shopping broadcast information provided by the DMB method, and at least one DMB terminal for requesting purchase of goods selected by the subscriber to the shopping mall operating server. The user can easily and simply purchase the goods while watching a shopping broadcast without any spatial constraints, and can search / select the goods using the DMB terminal.

Description

Commerce system using digital multimedia broadcasting and method thereof {method and apparatus for commercial transaction using Digital multimedia Broadcasting}

1 is a block diagram illustrating a commerce system using digital multimedia (DMB) according to a preferred embodiment of the present invention.

2 is a block diagram illustrating a shopping mall operating server according to a preferred embodiment of the present invention.

3 is a block diagram illustrating a DMB terminal according to a preferred embodiment of the present invention.

4 is a flowchart illustrating a flow of a commerce method using digital multimedia (DMB) according to a preferred embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: mall operation server 110: broadcast server

120: order server 130: database

200: satellite DMB broadcasting center 300: satellite

400: shadow area repeater 500: DMB terminal

510: broadcast receiving unit 520: display unit

530: communication interface unit 540: control unit

550: order processing unit 560: keypad unit

570: order key

The present invention relates to a commerce system and a method using a digital multimedia broadcasting, and more particularly, to a subscriber can purchase a product while watching a shopping broadcast through a DMB terminal, or a digital that can search / select an item using a DMB terminal. The present invention relates to a commerce system using a multimedia broadcast and a method thereof.

With the development of current broadcasting technology, digital multimedia broadcasting (DMB) service has been started.

DMB is a broadcasting service that digitally modulates various multimedia signals such as voice and video and transmits them to a fixed DMB terminal or a portable DMB terminal and a vehicle receiver.

The DMB is based on DAB (Digital Audio Broadcasting), a technology for digital radio, and the multimedia broadcasting concept is added to the DAB technology to transmit data information such as video, weather, news, and value to the subscriber. On the go, you can enjoy high-quality and high-quality broadcast services through a portable DMB terminal or a car receiver.

DMB can be largely classified into terrestrial DMB and satellite DMB, and satellite DMB uses satellites. Satellite DMB transmits a program to a satellite body in a broadcasting center for satellite DMB, and the satellite body spreads the program to DMB terminals nationwide through radio waves.

The terrestrial DMB transmits a program to the DMB terminal using a frequency on the ground. Therefore, it uses VHF channel 12 which is empty and 8 channel for military use. Unlike satellite DMB, broadcast signal is transmitted through base station on the ground.

On the other hand, there is an increasing frequency of using a commerce system such as home shopping, where a subscriber does not directly visit a store, but purchases after accessing a shopping broadcast or shopping site and selecting an item.

In other words, there is an increasing number of subscribers using home shopping as a reason for increasing the utilization of leisure time, comparing / searching various items, and determining purchases.

However, typical home shopping requires the purchaser to buy items while watching a shopping broadcast on TV, and to purchase goods only in a limited space with a TV and a shopping TV. There is a spatial constraint that can be. For example, if a subscriber decides to purchase an item while watching a shopping broadcast in a space where a TV is available for home shopping to purchase the item through home shopping, he or she can use the mobile phone or landline to visit the shopping center. After connecting the phone, you must tell them what you want to buy.

In addition, a regular home shopping requires the subscriber to purchase the goods each time and to bring his payment information (e.g., credit card information) to the salesperson at the shopping center.

Therefore, there is a need for a method for allowing subscribers to easily and conveniently purchase goods without space constraints and hassles.

Therefore, the present invention was devised to solve the above problems, and the subscriber can easily and simply purchase the goods while watching the shopping broadcast without any spatial constraints, as well as search / select the goods using the DMB terminal. It is an object of the present invention to provide a commerce system and method using digital multimedia broadcasting.

The commerce system using digital multimedia broadcasting according to an aspect of the present invention for achieving the above object, and provides the shopping broadcasting information including the product information in the digital multimedia broadcasting (DMB) method while managing the subscriber information subscribed to the shopping mall , If there is a request to purchase a product from the subscriber, outputting the shopping mall operation server for delivering the goods to the subscriber and processing the payment; It includes at least one DMB terminal.

In the commerce system using the digital multimedia broadcasting according to the present invention, the shopping mall operating server may include a shopping broadcast including at least one or more of item identification information, price information, item description information, phone number information, or address information of a shopping mall site. A broadcast server that provides information in a DMB manner, and manages at least one or more information of each subscriber's ID information, authentication information, item receiving address information, or payment information. If the information is confirmed, the request server delivers the requested item to the item receiving address information, the price corresponding to the price information of the item includes an order server for payment processing.

In the commerce system using the digital multimedia broadcasting according to the present invention, the DMB terminal may be connected to a shopping mall operating server for receiving shopping broadcasting information, a display for outputting shopping broadcasting, and a shopping mall operating server through a wireless network and a communication company. And a communication interface unit, an order key, and when the subscriber selects the order key, the keypad unit provides an order selection signal, and the received shopping broadcast information is output through the display unit, and the order selection signal is provided from the keypad unit. If so, it includes a control unit for requesting the purchase of the goods by accessing the shopping mall operating server through the communication interface.

In the commerce system using the digital multimedia broadcasting according to the present invention, when the order selection signal is received, the control unit connects a call using the telephone number information of the shopping mall operating server, or product identification information included in the outputted shopping broadcasting information, It includes an order processing unit for transmitting a short message including the ID information or authentication information of the subscriber previously stored as the telephone number information of the shopping mall management server, or accessing the shopping mall site through a wireless network.

The commerce system using the digital multimedia broadcasting according to the present invention includes a DMB system for transmitting a shopping broadcasting signal according to shopping broadcasting information provided from a shopping mall operating server to each DMB terminal, and a shopping mall operating server at the request of the DMB terminal. The service provider may further include a communication service provider for connecting a call, transmitting a short message, or accessing a shopping mall site.

In the commerce system using the digital multimedia broadcasting according to the present invention, when the DMB terminal is connected to the shopping mall site, the shopping mall operating server provides the sales item information of another linked shopping mall in the form of a list or a menu, and the subscriber is sold to the DMB terminal. Allows selection of items.

According to another aspect of the present invention, there is provided a commerce method using digital multimedia broadcasting. The method includes managing subscriber information subscribed to a shopping mall by a shopping mall operating server, and transmitting shopping shopping information including sales goods information in a DMB manner. And outputting the shopping broadcasting information received by the DMB terminal, checking whether the subscriber selects a purchase, requesting the DMB terminal to purchase a product selected by the subscriber to the shopping mall operating server, and operating the shopping mall. If the server confirms the subscriber information of the DMB terminal, it includes the step of payment processing while delivering the goods to the subscriber.

The managing of the subscriber information in the commerce method using the digital multimedia broadcasting according to the present invention manages at least one or more pieces of ID information, authentication information, item receiving address information, or payment information for each subscriber.

In the commerce method using the digital multimedia broadcasting according to the present invention, the item for sale information includes at least one or more of item identification information, price information, item description information, phone number information, or address information of a shopping mall site.

In the commerce method using the digital multimedia broadcasting according to the present invention, the step of requesting the purchase of the article may include connecting the call using the telephone number information of the shopping mall operating server, or identifying the product identification information included in the outputted shopping broadcasting information, The short message including the ID information or the authentication information of the subscriber is transmitted to the phone number information of the shopping mall operating server, or the shopping mall site is accessed through the wireless network to purchase the corresponding product.

Hereinafter, a commerce system and a method using digital multimedia broadcasting according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a commerce system using DMB according to a preferred embodiment of the present invention.

Referring to FIG. 1, a commerce system according to the present invention includes a shopping mall operating server 100, a satellite DMB broadcasting center 200, a satellite 300, a shadow area repeater 400, and a DMB terminal. 500 and the telecommunications company 600, the DMB terminal 500 may correspond to a dedicated receiver (or vehicle receiver) for satellite DMB and a DMB phone having both a mobile communication function and a DMB viewing function.

Hereinafter, the DMB terminal 500 means a DMB phone having both a mobile communication function and a DMB viewing function.

The shopping mall management server 100 provides various shopping broadcast contents and sells items requested by the subscriber. That is, the shopping mall operation server 100 manages subscriber information for subscribing to a shopping mall using DMB, provides shopping broadcast content including product information to be sold, and the subscriber watches the shopping broadcast on the DMB terminal 500. Sell the requested item.

In addition, the shopping mall operation server 100 may provide the item information sold by the shopping mall operation providers who associate with themselves or disclose the product information in a list form or a menu form at the request of the subscriber.

The satellite DMB broadcasting center 200 transmits a shopping broadcasting signal corresponding to the shopping broadcasting contents provided from the shopping mall management server 100 to the satellite body 300.

The satellite body 300 retransmits the shopping broadcast signal received from the satellite DMB broadcasting center 200 to the shadow area repeater 400 and the DMB terminal 500. The shadow area repeater 400 transmits the received shopping broadcast signal to the DMB terminal 500.

The process of transmitting the shopping broadcast signal according to the shopping broadcast content to the DMB terminal 500 will be described briefly as follows.

The satellite DMB broadcasting center 200 transmits a shopping broadcast signal modulated by a Ku-Band (13.824 to 13.883 GHz) time division multiplexer (TDM) scheme and a code division multiplexing (CDM) scheme to the satellite body 300, respectively.

The satellite body 300 converts the shopping broadcast signal received from the satellite DMB broadcasting center 200 into a CDM signal of S-Band (2.630-2.655GHz) and a TDM signal of Ku-Band (12.214-12.239GHz). Send by

Among the shopping broadcasting signals transmitted to the ground, the TDM signal of the Ku-Band is converted into the CDM signal of the S-band by the shadow area repeater 400 and retransmitted, and the CDM signal is received from the satellite body 300 (3). It is transmitted to the DMB terminal 500 on the ground with the CDM signal of.

The communication company 600 provides a mobile communication service to the DMB terminal 500 that is wirelessly connected. That is, when there is a service request from the DMB terminal 500, the communication company 600 connects a call with the shopping mall operating server 100 or a site operated by the shopping mall operating server 100 (for example, a shopping mall site). Or a short message service to the shopping mall management server 100.

At this time, the shopping mall management server 100 is provided with a separate ordering phone, the sales person to talk to the subscriber of the DMB terminal 500 to sell the goods, or sell the goods in accordance with the received short message, or the shopping mall site It is possible to sell the requested goods in operation.

In addition, when the subscriber requests the product information through the DMB terminal 500, the shopping mall operation server 100 may not only sell the information of the products he sells, but also the information of the products sold by other shopping mall operators associated with the information or may be disclosed. The goods information is provided in the form of a list or menu based on the type, price, etc. of the goods.

2 is a block diagram illustrating a shopping mall operating server according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the shopping mall management server 100 according to the present invention includes a broadcast server 110, an order server 120, and a database 130.

The broadcast server 110 may include, for example, shopping broadcast content including item information to be sold, for example, item identification information, price information, item description information, phone number information of the mall operation server 100, address information of a mall site, and the like. Is transmitted to the satellite DMB broadcasting center 200, so that the subscriber can watch shopping broadcasting through the DMB terminal 500.

In this case, the shopping mall operation server 100 may provide a shopping broadcast to the DMB terminal 500 by allocating a separate shopping channel, and provide the shopping broadcast to the DMB terminal 500 by allocating a broadcasting time among existing broadcast channels. can do.

The order server 120 recruits subscribers who purchase goods while shopping shopping using the DMB terminal 500, that is, shopping mall subscribers, and stores / manages subscriber information subscribed to the shopping mall in the database 130.

The subscriber information managed by the order server 120 may be ID information, authentication information, address information for receiving goods, payment information (for example, credit card information), etc. for each subscriber subscribed to the shopping mall.

The order server 120 stores / manages the item identification information, price information, and the like included in the shopping broadcast provided to the broadcast server 110 in the database 130.

In addition, the order server 120, if there is a request to purchase goods from the DMB terminal 500, after the payment by using the payment information of the subscriber as much as the price information of the goods to be shipped to the address information of the subscriber.

3 is a block diagram illustrating a DMB terminal according to a preferred embodiment of the present invention.

Referring to FIG. 3, the DMB terminal 500 according to the present invention includes a broadcast receiving unit 510, a communication interface unit 530, a display unit 520, a controller 540, and a controller 540. 540 includes an order processor 550, and the keypad 560 includes an order key 570.

The broadcast receiver 510 receives a broadcast signal transmitted from the shadow area repeater 400 or the satellite body 300, that is, a shopping broadcast signal.

The display unit 520 outputs shopping broadcasts according to the received shopping broadcast signal. The communication interface unit 530 connects a call to the shopping mall operating server 100 through the communication company 600, transmits a short message, or operates a shopping mall site on the Internet operated by the shopping mall operating server 100 according to a subscriber's selection. To be connected to.

The keypad unit 560 provides a key signal according to the subscriber's selection, and when the subscriber selects the order key 570, the keypad unit 560 provides an order selection signal.

In this case, the order key 570 may further include a separate key in the keypad unit 560 to be assigned to the order key 570, or assign a plurality of key arrangements or combinations of the keypad unit 560 to the order key 570. can do.

The controller 540 controls the shopping broadcast according to the shopping broadcast signal received through the broadcast receiving unit 510 to be output through the display unit 520.

When the order selection signal is received from the keypad unit 560, the order processing unit 550 accesses the shopping mall operating server 100 through the communication interface unit 530 and requests the purchase of the item selected by the subscriber.

In this case, the order processing unit 550 may connect a call to the shopping mall operating server 100, transmit a short message, or access a shopping mall site according to a preset mode, a call mode, a short message mode, or an internet mode.

First, a case in which a subscriber sets a call mode in which a subscriber connects a call with a shopping mall operating server 100 to purchase goods using a DMB terminal 500 is set.

When the subscriber wants to purchase the goods while watching the shopping broadcast on the DMB terminal 500, the subscriber selects the order key 570 of the keypad 560. When the order processing unit 550 receives the order selection signal from the keypad unit 560, the order processing unit 550 requests a call from the phone number information of the shopping mall operating server 100 included in the shopping broadcast.

In this case, the order processing unit 550 preferably switches the sound of the shopping broadcast to the silent state so that the subscriber can smoothly talk with the telephone of the shopping mall management server 100.

When the call is connected to the telephone of the shopping mall management server 100, the order processing unit 550 exchanges voice information to enable the call between the subscriber and the salesperson of the telephone. That is, the subscriber may purchase the goods through a call with the salesperson of the shopping mall management server 100.

At this time, the subscriber informs the salesperson of the shopping mall management server 100 the ID information, the authentication information, and the item identification information, and the shopping mall management server 100 corresponds to the item identification information when the subscriber ID information and the authentication information are confirmed. The goods are delivered to the subscriber's address information and payment is made using the subscriber's payment information.

Meanwhile, a case in which the subscriber transmits a short message to the shopping mall management server 100 using the DMB terminal 500 will be described.

When the subscriber wants to purchase the goods while watching the shopping broadcast on the DMB terminal 500, the subscriber selects the order key 570 of the keypad 560. When the order processing unit 550 receives the order selection signal from the keypad unit 560, the order processing unit 550 generates a short message including the item identification information, the subscriber ID information, and the authentication information included in the shopping broadcast currently being broadcasted, and the shopping mall. The phone number information of the operation server 100 is transmitted.

The shopping mall server 100 delivers the item corresponding to the item identification information included in the received short message to the address information corresponding to the ID information of the subscriber, and uses the payment information corresponding to the ID information of the subscriber. Payment can be processed.

In this case, the order processing unit 550 may store the ID information and the authentication information of the subscriber in a storage means (not shown), and then transmit the ID information and the authentication information previously stored in the short message.

In addition, a case in which the subscriber accesses the shopping mall site using the DMB terminal 500 will be described.

If the subscriber wants to purchase the goods while watching the shopping broadcast on the DMB terminal 500, the subscriber selects the order key 570 of the keypad 560.

When the order processing unit 550 receives the order selection signal from the keypad unit 560, the order processing unit 550 accesses the shopping mall address information included in the shopping broadcast after accessing the internet network through the communication interface unit 530.

In addition, the order processor 550 displays the screen of the shopping mall site in one area of the display unit 520, and allows the subscriber to select an item in the shopping mall site through the keypad unit 560.

The subscriber server may process payment by using payment information while delivering the item selected by the subscriber visiting the shopping mall site to the address information of the subscriber.

Accordingly, the subscriber may purchase a product sold by the subscriber server by connecting a call to the shopping mall operating server 100, transmitting a short message, or accessing a shopping mall site while watching a shopping broadcast using the DMB terminal 500. Can be.

In addition, the order processing unit 550 outputs the product information of the other shopping mall provided by the shopping mall management server 100 through the display unit 520 while being connected to the shopping mall site according to the subscriber's selection, so that the subscriber more effectively. At the same time as the information can be retrieved, it is possible to request the purchase of the corresponding item according to the item information selected by the subscriber.

4 is a flowchart illustrating a flow of a commerce method using DMB according to an embodiment of the present invention.

Referring to FIG. 4, the shopping mall management server 100 recruits subscribers who purchase goods while watching shopping broadcasts using the DMB terminal 500, that is, shopping mall subscribers, and provides ID information, authentication information, and the like for each subscriber. Address information, payment information (for example, credit card information) and the like are managed (S100).

In addition, the shopping mall management server 100 transmits a shopping broadcast including item identification information, price information, item description information, phone number information, shopping mall address information, etc. of the shopping mall management server 100 to the DMB terminal 500. Transmit (S 110).

In this case, the shopping mall operation server 100 transmits shopping broadcasting contents to the satellite DMB broadcasting center 200, the satellite DMB broadcasting center 200 transmits a shopping broadcasting signal to the satellite body 300, and the satellite body 300 is shopping. The broadcast signal is retransmitted to the shadow area repeater 400 or the DMB terminal 500. The shaded area repeater 400 retransmits the shopping broadcast signal to the DMB terminal 500 in the shaded area.

In addition, the mall management server 100 may provide a shopping broadcast to the DMB terminal 500 by allocating a separate shopping channel, and provide the shopping broadcast to the DMB terminal 500 by allocating a broadcast time from an existing broadcast channel. can do.

The DMB terminal 500 outputs the shopping broadcast according to the received shopping broadcast signal (S 120) and checks whether the subscriber requests the purchase of the product (S 130). That is, the DMB terminal 500 checks whether the subscriber selects the order key 570.

When the subscriber selects the order key 570, the DMB terminal 500 checks the preset mode (S 140).

First, when the call mode is set in the DMB terminal 500, the DMB terminal 500 requests a call with the phone number information of the shopping mall operating server 100 included in the shopping broadcast (S 150).

At this time, the DMB terminal 500 switches the sound of the shopping broadcast to the silent state so that the subscriber can smoothly talk with the telephone of the shopping mall management server 100.

Then, when the subscriber is connected to the mall operation server 100 through the DMB terminal 500, the subscriber notifies the salesperson of the mall management server 100 of desired ID information, authentication information, and article identification information (S 160).

When the ID information and the authentication information of the subscriber are confirmed, the shopping mall operation server 100 processes the payment by using the payment information of the subscriber managing and delivering the desired item to the subscriber's address information (S 200).

Meanwhile, when the short message mode is set, the DMB terminal 500 generates a short message including item identification information, subscriber ID information, and authentication information included in a shopping broadcast that is currently being broadcast, and operates the shopping mall server 100. Sent to the phone number information of (S 170).

When the ID information and the authentication information included in the received short message are confirmed, the shopping mall operation server 100 delivers the item corresponding to the item identification information to the address information corresponding to the ID information of the subscriber, and the ID of the subscriber. Payment is processed using the payment information corresponding to the information (S 200).

In addition, when the Internet mode is set, the DMB terminal 500 accesses the shopping mall address information included in the shopping broadcast after accessing the internet network (S 180).

In this case, the DMB terminal 500 displays the screen of the shopping mall site in one area of the display unit 520, and allows the subscriber to select an item in the shopping mall site through the keypad unit 560.

In addition, the DMB terminal 500 may output item information of another shopping mall provided by the shopping mall site in a list form or a menu form according to the subscriber's selection, and request the purchase of the item selected by the subscriber to the shopping mall.

The subscriber selects an item to purchase after inputting ID information and authentication information to the shopping mall site through the DMB terminal 500 (S 190).

When the ID information and authentication information of the subscriber accessing the shopping mall site is confirmed, the shopping mall operation server 100 delivers the item selected by the subscriber to address information corresponding to the ID information of the subscriber, and pays the payment corresponding to the ID information of the subscriber. Payment is processed using the information (S 200).

Although the present invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that various modifications and changes are possible within the technical spirit of the present invention, and such modifications and modifications belong to the appended claims.

As described above, according to the present invention, a subscriber can watch a shopping broadcast without a spatial restriction by using a DMB terminal, and can easily request to purchase an item.

In addition, there is an effect that the subscriber can search / select the goods information using the DMB terminal.

Claims (10)

A shopping mall that provides shopping broadcasting information including product information while managing subscriber information subscribed to a shopping mall in a digital multimedia broadcasting (DMB) manner, and when a product purchase request is received from the subscriber, delivers the product to the subscriber and processes payment. Operating server, And at least one or more DMB terminals for outputting the shopping broadcasting information provided by the DMB scheme and requesting the purchase of the item selected by the subscriber to the shopping mall management server. The method of claim 1, wherein the shopping mall management server, A broadcasting server for providing shopping broadcasting information including at least one or more information of product identification information, price information, product description information, telephone number information, and address information of a shopping mall site by the DMB method; Manage at least one or more information of each subscriber ID information, authentication information, item receiving address information or payment information, if there is a request to purchase goods from the subscriber, if the ID information and authentication information of the subscriber is confirmed, the requested goods And an order server for delivering payment to the item receiving address information and payment for the price corresponding to the item price information using the payment information. The method of claim 1, wherein the DMB terminal, A broadcast receiver for receiving the shopping broadcast information; A display unit for outputting the shopping broadcast; A communication interface unit for accessing the shopping mall operating server through a wireless network and a communication company; A keypad unit having an order key and providing an order selection signal when the subscriber selects the order key; And a control unit which outputs the received shopping broadcasting information through the display unit and, when the order selection signal is provided from the keypad unit, accesses the shopping mall operating server through the communication interface unit and requests to purchase the corresponding product. Commerce system using multimedia broadcasting. The method of claim 3, wherein the control unit, When the order selection signal is received, the call is connected using the phone number information of the shopping mall management server, or the product identification information included in the output shopping broadcasting information, the pre-stored subscriber ID information, or authentication information are included. And a processing unit for transmitting a short message to telephone number information of the shopping mall management server or accessing the shopping mall site through the wireless network. The method of claim 1, A DMB system for transmitting a shopping broadcast signal according to the shopping broadcast information provided from the shopping mall management server to each of the DMB terminals; The communication system using a digital multimedia broadcasting further comprises a communication company to connect a call, the short message, or to access the shopping mall site at the request of the DMB terminal. The method of claim 1, wherein the shopping mall management server, When the DMB terminal is connected to the shopping mall site, it provides commerce item information of another linked shopping mall in the form of a list or a menu, so that the subscriber can select the sale product to the DMB terminal. system. In the commerce method using digital multimedia broadcasting, Managing the subscriber information subscribed to the shopping mall by the shopping mall operating server; Transmitting, by the shopping mall management server, shopping broadcasting information including the sale goods information by a DMB method; Outputting the shopping broadcast information received by the DMB terminal and confirming whether a subscriber selects a purchase; Requesting, by the DMB terminal, to purchase the goods selected by the subscriber to the shopping mall managing server; If the subscriber information of the DMB terminal is confirmed by the shopping mall management server, delivering the goods to the subscriber and performing payment processing. The method of claim 7, wherein the managing of the subscriber information comprises: And a digital multimedia broadcasting for managing at least one or more of the ID information, the authentication information, the item receiving address information, and the payment information for each subscriber. The method of claim 7, wherein the sale article information, A commercial method using digital multimedia broadcasting including at least one or more of item identification information, price information, item description information, telephone number information or address information of a shopping mall site. 8. The method of claim 7, wherein requesting to purchase the article comprises: The phone number is connected using the phone number information of the shopping mall management server, or a short message including item identification information, pre-stored subscriber ID information, or authentication information included in the shopping broadcasting information being outputted is stored in the shopping mall management server. The commerce method using a digital multimedia broadcasting to transmit the phone number information or to request to purchase the goods by accessing the shopping mall site through the wireless network.

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