KR20060067183A - Apparatus and method for offering custom-made portal service - Google Patents

Abstract

The present invention relates to an apparatus and a method for providing a customized portal service, the service which minimizes the restriction by time, place, and access medium to a user who wants to provide the portal service, login information, personal information, usage tendency, and schedule of the user. The present invention relates to an apparatus and method for providing a customized portal service that provides a service differentiated for each user by using information.

An apparatus for providing a customized portal service according to an embodiment of the present invention includes a receiving unit for receiving user information or a service request message, an intelligent agent for determining a method of extracting a service with reference to the received user information, and And a service engine for extracting a service for the received service request message using an extraction scheme, and a transmitter for transmitting the extracted service.

Portal Services, User Authentication, Ubiquitous, Custom Search, Intelligent Agent

Description

Apparatus and method for offering custom-made portal service}

1 is a conceptual diagram of a conventional wireless portal service.

2 is a conceptual diagram of a portal service according to an embodiment of the present invention.

3 is a diagram illustrating user authentication according to an embodiment of the present invention.

4 is a block diagram illustrating a portal service server according to an embodiment of the present invention.

5 is a flowchart illustrating a process of providing a customized portal service to an authenticated user according to an embodiment of the present invention.

<Explanation of symbols on main parts of the drawings>

410: User information storage unit 420: Receiver

430: intelligent agent 440: transmitter

450: service engine

The present invention relates to an apparatus and a method for providing a customized portal service, and more particularly, to a user who wants to provide a portal service, a service that minimizes limitations by time, place, and access medium, user login information, personal information, The present invention relates to an apparatus and a method for providing a customized portal service that provides a service differentiated for each user using usage tendency and schedule information.

Portal is a term used as a gateway to a website, which is the first or most frequently staying site when a user connects to the web.

Representative services provided by portal sites include website directory services, which allow you to browse other sites, receive news, weather information, e-mail, securities, stock trading, telephone numbers, and map information. In addition, some portal sites provide services, such as acting as information squares in the community and creating personalized homepages.

These portal sites have been providing wireless portal services in accordance with the spread of wireless Internet and the spread of wireless terminals, and users can use the wireless terminals owned by their own users anytime, anywhere to search for portal sites, email, and schedule management. You can get services.

1 is a conceptual diagram of a conventional wireless portal service.

A user having a wireless terminal 120 such as a mobile phone, a PDA, and a laptop may receive services such as search, information, shopping, and personal homepage from the portal service server 110 through the wireless Internet.

At this time, the service provided by the user through the portal site varies depending on the wireless terminal 120. For example, in the case of a laptop, the service is provided in a form similar to a general wired Internet, but in the case of a mobile phone or a PDA, a screen is provided. Due to size and transmission bandwidth constraints, a different type of service is provided.

There are some limitations to the wireless portal service, firstly, the user must have his / her wireless terminal 120 with space limitations, and secondly, limitations of speed and convenience due to a separate input process for user authentication. Third, the absence of differentiated services according to the user's personal taste, and fourth, the limitation of the search function provided mainly for text.

An object of the present invention is to provide a portal service to a user using an automatic access method through a user authentication means regardless of the user's connection environment.

In addition, an object of the present invention is to provide a service distinguished for each user by using the user's login information, personal information, usage propensity, and schedule information.

The objects of the present invention are not limited to the above-mentioned objects, and other objects that are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, an apparatus for providing a customized portal service according to an embodiment of the present invention is an intelligent unit for determining a method of extracting a service with reference to a receiving unit for receiving user information or a service request message and the received user information. An agent, a service engine for extracting a service for the received service request message using the determined extraction method of the service, and a transmission unit for transmitting the extracted service.

According to an embodiment of the present invention, there is provided a method of providing a customized portal service, including receiving user information or a service request message, determining a method of extracting a service with reference to the received user information, and extracting the determined service. Extracting a service for the received service request message using a scheme; and transmitting the extracted service.

Specific details of other embodiments are included in the detailed description and the drawings.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be implemented in various different forms, and only the embodiments make the disclosure of the present invention complete, and those of ordinary skill in the art to which the present invention belongs. It is provided to fully inform the person having the scope of the invention, which is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

2 is a conceptual diagram of a portal service according to an embodiment of the present invention.

The portal service server 200 according to an embodiment of the present invention provides a portal service user with a conventional portal service and a customized portal service. Here, one of the conventional portal service and the customized portal service may be provided by a separate portal service server. In this case, the portal service provider bills the user for a fee set higher than the existing portal service fee, and some of them may be distributed to the customized wireless portal service provider. Accordingly, the portal service user pays a fee for using a customized service added to an existing portal fee in order to provide a customized service.

The portal service server 200 includes an intelligent agent, and the intelligent agent determines whether to provide a conventional portal service or a customized portal service by using the received user information.

Therefore, the user must transmit his or her information using his terminal 220, and the user information includes the user's login information, personal information, usage tendency, and schedule information.

The intelligent agent basically checks whether there is personalized information to determine whether to provide a personalized service. The personalized information corresponds to user's personal information, usage tendency, and schedule information among user information.

In other words, the portal service server 200 provides a conventional portal service if only the login information is included in the user information, and provides a customized portal service if the user information includes personalized information such as personal information, usage tendency, and schedule information. I will.

Here, the user's personal information includes the user's age, gender, occupation, etc., the user's propensity includes a main search term, a main visited site, and the like, and the schedule information includes a business title, a certain period, and expenses.

For reference, the user information may be stored in the user's terminal 220 as described above and then transmitted to the portal service server 200, or may be stored in the portal service server 200 by matching the user's login information. have. When stored in the portal service server 200, the user terminal 220 transmits only the login information. At this time, the portal service server 200 extracts the stored customized information using the received user's login information. Provide customized portal service.

3 is a diagram illustrating user authentication according to an embodiment of the present invention.

The user may or may not have a dedicated terminal 310.

When the user has the dedicated terminal 310, the user may receive the portal service by transmitting the user information stored in the dedicated terminal 310 to the portal service server 300.

On the other hand, if the user does not have a dedicated terminal 310, the user may perform a user authentication using a ubiquitous network, for example, the user uses a free terminal 320 such as a digital TV or home pad as a terminal If you want to use the user authentication may be performed using a biometric method such as iris recognition, arterial recognition, face recognition, or a detection sensor such as RFID.

A user who wants to provide a service from the portal service server 300 through such a separate user authentication method may receive a customized portal service by separately creating and transmitting user information including customized information, or the portal service server 300. You can also get a customized portal service using the user information stored in). Therefore, in order to receive the customized portal service from the portal service server 300 through a separate user authentication method, it is preferable that the user information matched with the user login information is stored in the portal service server 300.

4 is a block diagram illustrating a portal service server according to an embodiment of the present invention.

The portal service server according to the exemplary embodiment of the present invention includes a user information storage unit 410, a receiver 420, an intelligent agent 430, a transmitter 440, and a service engine 450.

The receiver 420 serves to receive user information or a service request message.

The user information includes user login information and customized information, where the user login information is used to identify the user and the customized information is used to provide a customized portal service to the accessed user.

The personalized information includes user's personal information, usage tendency and schedule information.

The service request message includes the contents of the service that the user wants to receive from the portal service server, and the portal service server requests the service according to the service providing method (conventional portal service or customized portal service) determined based on the received user information. Do this.

The user information storage unit 410 stores a user's login information and customized information.

The login information is used to identify the user, and may include both an ID and a password of the user, or may be configured by either.

The customized information is stored information for providing a service distinguished for each user, and is preferably stored in accordance with the login information.

The personalized information consists of user's personal information, usage tendency, and schedule information, and includes user's age, gender, occupation, key search terms, major visited sites, job titles, schedule, and expenses.

As described above, the user information storage unit 410 may or may not be included in the portal service server. When provided to the portal service server, the portal service server receives only the user information from the user terminal and is customized to the user by using the customized information matching the received user information among the customized information stored in the user information storage unit 410. Provide portal services. In addition, when the user information storage unit 410 is not provided, the portal service server provides the customized portal service by receiving user information including the customized information from the user terminal.

For reference, the user information storage may be provided to both the portal service server and the user terminal. In this case, both information may be used or customized information of one selected user information storage may be used.

The intelligent agent 430 determines the extraction method of the service with reference to the user information received from the user terminal.

Here, the extraction method of the service means a conventional portal service providing method or a customized portal service providing method. Basically, if the user information includes customized information, the customized portal service is provided, and the customized information is not included. Provides a conventional portal service.

The extraction method of the service by the intelligent agent 430 may vary depending on the location of the user information storage unit. For example, when the user information storage unit is provided in the user's terminal, the information customized to the received user information as described above is provided. Determine whether the service is included in the service extraction method can be determined.

However, when the user information storage unit 410 is stored in the portal service server, the reception unit may receive only the login information of the user from the user terminal, wherein the intelligent agent 430 is provided with the user information storage unit 410 ) By comparing the user's login information that is matched with the customized information and stored in the user and the login information of the user received from the receiving unit 420 can determine the extraction method of the service. In other words, if there is a login information of a matching user, a customized portal service is provided, and if there is no login information of a matching user, a conventional portal service is provided.

For reference, the user information storage unit may be provided in both the user terminal and the portal service server as described above. In this case, the intelligent agent 430 takes both the received personalized information and the stored personalized information to extract the service. The information extraction method may be determined using either information.

The service engine 450 is composed of a conventional portal service engine and a customized portal service engine, and serves to extract a service for a service request message of a user by using a service extraction method determined by the intelligent agent 430.

For example, if the service extraction method determined by the intelligent agent 430 is a conventional portal service, and the user's service request message is a search, the search is performed using the conventional portal service engine.

As described above, the conventional service engine and the customized service engine may be provided in one portal service server, or one of the two may be configured by a separate portal service server.

The service extracted by the service engine 450 is transmitted to the user terminal through the transmitter 440.

5 is a flowchart illustrating a process of providing a customized portal service to an authenticated user according to an embodiment of the present invention.

The receiver 420 of the portal service server receives user information from the user terminal (S510). At this time, the user information may or may not include the customized information.

The user information is delivered to the intelligent agent 430. The intelligent agent 430, which has received the information, checks the user's identity to determine whether the user has a right to receive a service (S520). Thus, if it is determined that the user has the right to receive the service, the service request message is received from the user (S550), otherwise, the service request message is rejected.

In addition, the portal service server may request a subscription to a user who is not subscribed to the customized portal service by policy (S530). At this time, new portal information is received (S540) and stored in the user information storage unit 410. do.

According to the received user request message, the intelligent agent 430 determines whether to extract the service by checking whether the received user information includes the customized information or whether the customized information matching the user login information is stored in the user information storage. (S560).

Thus, if it is determined by the conventional portal service extraction method, the service engine 450 to provide a service by the conventional portal service extraction method (S580), and if determined by the customized portal service extraction method, the customized portal service extraction method To provide a service by (S570).

When the portal service is provided or when the user logs out, the user information may be updated and stored in the user information storage unit 410 (S590).

The stored user information is used later to provide customized portal service by the user.

For example, a process of providing a customized search service by a customized portal service server is as follows.

First, the receiver 420 receives user information from a user terminal. The received user information is delivered to the intelligent agent 430. The intelligent agent 430 determines the identity of the user, that is, whether to receive a service, by using the received user information, and determines a service extraction method.

Thus, when the customized portal service method is determined, the service engine provides the customized portal service by using the received customized information or the customized information stored in the user information storage unit 410.

At this time, if the received user request message is a search, and the search term is a book, well-being, or health food, the customized information is searched for, and the preferred price, type of book (national or foreign book) associated with the search term of the book, Extracts the types of bookstores (Internet bookstores or general bookstores), extracts lifestyle, food, household goods, and fitness equipment related to well-being search terms, and diet foods, organic foods, Extract customized information such as tea, beverages and vitamins.

The extracted customized information is transmitted to the customized service engine 450, and the customized service engine performs a search accordingly. This is similar to an advanced search on a general portal site, but the conditional expression can be applied more extensively by customized information.

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive.

According to the system and method for providing a customized portal service of the present invention as described above has one or more of the following effects.

First, there is an advantage of providing convenience of service by using an automatic access method through a user authentication means regardless of the user's connection environment.

Second, there is an advantage of providing rationality of service use by providing services differentiated for each user by using user login information, personal information, usage propensity, and schedule information.

Claims (5)

A receiver for receiving user information or a service request message; An intelligent agent that determines a method of extracting a service by referring to the received user information; A service engine for extracting a service for the received service request message using the determined extraction method of the service; And Apparatus for providing a customized portal service including a transmitter for transmitting the extracted service. The method of claim 1, The user information is Device for providing a customized portal service including a user's login information, personal information, usage tendency and schedule information. The method of claim 1, The extraction method of the determined service is A conventional service extraction scheme for extracting the same service regardless of the user information; or Apparatus for providing a customized portal service which is at least one of a customized service extraction method for extracting the distinguished service according to the user information. Receiving user information or a service request message; Determining an extraction method of a service with reference to the received user information; Extracting a service for the received service request message by using the determined extraction method of the service; And Transmitting the extracted service. The method of claim 4, wherein The extraction method of the determined service is A conventional service extraction scheme for extracting the same service regardless of the user information; or A method for providing a customized portal service which is at least one of a customized service extraction method for extracting a distinguished service according to the user information.

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