KR20040083828A - Advertisement compensation service system and method - Google Patents

Abstract

PURPOSE: An advertising compensation service system is provided to transmit an advertisement provided from an advertiser to users through a mobile communication network of an affiliated mobile communication provider, and to assign advertising accumulated points, into which telephone charge accumulated points of the communication provider are converted, to a user who looked and listened the advertisement, then to convert the points, thereby reducing a debt of the communication provider. CONSTITUTION: An advertising server(120) assigns predetermined advertising accumulated points to a user who watches an advertisement, and converts telephone charge accumulated points assigned to the user by an affiliated mobile communication provider(300) into the advertising accumulated points. An advertising DB(140) stores a total amount of the advertising accumulated points. The advertising server(120) comprises as follows. An advertising management module(122) assigns the advertising accumulated points to the user. A point conversion module(124) converts the telephone charge accumulated points into the advertising accumulated points.

Description

Ad reward service system and method {ADVERTISEMENT COMPENSATION SERVICE SYSTEM AND METHOD}

The present invention relates to a system and method for advertising compensation service, in particular, the advertisement provided by the advertiser to the user through a mobile communication network of the affiliate mobile carriers, and the user who watched the advertisement credit points earned to watch the advertisement, this advertisement Viewing points earned relates to a system and method for advertising compensation services that can be converted from the points earned by the use of affiliated mobile carriers.

Recently, due to the development of mobile communication and the Internet, advertisements are made to mobile phones or customer PCs of each customer through online.

Advertisement services using data communication such as mobile communication or the Internet generally provide advertisement information received from advertisers to advertisement viewers, and provide living information and certain incentives (such as discount rates) to customers who receive the advertisement information. In addition, although the format is slightly different, there is a service that provides benefits such as rate discounts and cyber money by displaying advertisements on specific Internet sites and allowing viewers to watch them.

However, the advertising viewer does not have a choice about the advertising information that he / she needs, and when the user watches the advertisement using the mobile communication terminal, the call fee caused by the advertisement viewing is burdened, and the viewer does not watch it indiscriminately. Due to the transmission of advertisements, there is a problem that may cause adverse effects on the advertisement viewers rather than adversely affect the advertisement viewers, which is not effective for both the advertisement viewers and advertisers.

In addition, recent mobile carriers are implementing various wireless data services to increase ARPU (Revenue Per Subscriber), but these wireless data services do not increase ARPU substantially because customers do not use them well. In addition, the points earned by the mobile carriers to their own customers are very limited, such as the use area is only to reduce the rate or give free gifts, and most of the points are accumulated without being consumed. Therefore, since the debt of the mobile carriers due to the point is growing day by day, it is urgent to exhaust the points earned by the mobile phone operators.

The present invention has been made to solve the above problems, the present invention grants advertisement viewing earning points to the user watching the advertisement provided by the advertiser, the product or affiliated content in the advertisement with the advertisement watching earning points Increase the effectiveness of the advertisement viewing earning points, such as by purchasing content provided by the provider, and convert the phone use earning points of the affiliate mobile carriers into the advertising watching earning points, thereby enabling the affiliate mobile communication. It aims to reduce the liabilities of affiliated mobile carriers caused by telephone use points by inducing the exhaustion of phone use points.

In addition, the advertisement compensation service system and method according to the present invention frees up the call charges generated while the user views the advertisement on the mobile communication terminal, thereby allowing the user to frequently see the advertisement using the mobile communication terminal, thereby improving the advertising effect. It is aimed at increasing ARPU of mobile carriers by increasing the call volume of users.

In another aspect, the present invention is to ensure that the user can always watch the advertisement corresponding to the area of interest that you want to receive the advertisement, thereby increasing the advertising effect through a personalized advertising service.

1 is a block diagram showing an embodiment of an advertisement compensation service system according to the present invention;

2 is a flowchart illustrating an embodiment of an advertisement compensation service method according to the present invention;

3 is a diagram illustrating a process of selecting an advertisement to be viewed on a mobile terminal by a user using the advertisement compensation service system according to the present invention;

4 is a flowchart illustrating a process of purchasing an advertisement product in the advertisement compensation service method according to the present invention;

5 is a flowchart illustrating a process of requesting to download content in the advertisement compensation service method according to the present invention.

<Description of the symbols for the main parts of the drawings>

100: Ad Reward Service System 200: Advertiser

300: affiliate mobile carrier 400: affiliate content provider

120: ad server 140: advertising DB

320: mobile communication network 340: mobile communication terminal

122: advertisement viewing management module 124: point conversion module 126: product purchase management module 128: content download management module 102: Internet network 104: computer terminal

In order to achieve the above object, the advertisement compensation service system of the present invention transmits an advertisement provided from an advertiser to a mobile communication terminal of a user through a mobile communication network or to a computer terminal of a user through an internet network, and transmits the advertisement. An advertisement compensation service system that provides a certain reward to a user who has watched, wherein the user who has viewed the advertisement is given a predetermined advertisement viewing point, and the call charges generated while the user watches the advertisement on a mobile terminal are free of charge. It includes an advertising server for converting the phone use earning points granted to the user by the affiliated mobile communication company to the advertising viewing earning points, and the advertising DB for storing the total amount of advertising viewing earning points of each user.

In addition, according to the advertisement compensation service system of the present invention, the advertisement server is an advertisement viewing management module for granting a predetermined advertisement viewing earning point to the user after the user watches the advertisement transmitted to the mobile communication terminal or computer terminal; When the user requests a point conversion through the mobile communication terminal or the computer terminal, it may include a point conversion module for converting the phone use earned points into the advertisement viewing earned points at a predetermined ratio.

In addition, according to the advertisement compensation service system of the present invention, the advertisement viewing management module receives the user's interests through the mobile communication terminal or the computer terminal and stores the interests in the advertisement DB, and the advertisement belonging to each interest of the advertiser Received from can be stored in the advertising DB.

In addition, according to the advertisement compensation service system of the present invention, the advertisement viewing management module displays the interests on the screen of the user's mobile communication terminal or computer terminal, and when the user selects a specific interest, the advertisement belongs to the specific interest. Field information, and when a user selects a specific advertisement, the specific advertisement may be read from the advertisement DB and transmitted to the terminal.

In addition, according to the advertisement compensation service system of the present invention, the point conversion module when the user inputs the amount of the phone use earned points to be converted while requesting point conversion through the mobile communication terminal or computer terminal, the user's telephone The total amount of points earned can be reduced by the amount, and the total amount of advertisement viewing points accumulated by the user can be increased by the amount multiplied by a predetermined ratio and stored in the advertisement DB.

In addition, according to the advertisement compensation service system of the present invention, the advertisement server receives the information about the product in the advertisement from the advertiser and transmits to the user's mobile terminal or computer terminal for display, and the information about the product When the purchase request signal of the product is transmitted from the displayed terminal, it is determined whether the total amount of the advertisement viewing earning points possessed by the user is less than the amount of the advertisement viewing earning points required for the payment of the product requested by the user, and is not sufficient. The payment may further include a product purchase management module for paying the price of the product with the advertisement viewing earning points, and if not enough, transmits and displays a guide message about the point conversion to the terminal.

In addition, according to the advertisement compensation service system of the present invention, the advertisement server transmits and displays information on the content provided by the affiliated content provider to the user's mobile communication terminal or computer terminal, and from the terminal on which the information on the content is displayed When the download request signal of the content is transmitted, it is determined whether the total amount of the advertisement viewing earning points possessed by the user is less than the amount of the advertisement viewing earning points required for the payment of the content requested by the user. The content may be further included in the content download management module for paying for the content with the viewing earned points and, if insufficient, transmitting and displaying a guide message for converting the point to the terminal.

In addition, the advertisement compensation service method of the present invention for achieving the above object, (a) transmitting the advertisement provided from the advertiser to the user's mobile terminal through the mobile communication network or to the user's computer terminal through the Internet network And (b) granting a predetermined advertisement viewing earning point to the user who viewed the advertisement, wherein the advertisement viewing earning point includes a call charge generated while the user views the advertisement on a mobile communication terminal. Characterized in that it can be converted from the phone use earned points granted to the user by the affiliate mobile carrier for free.

In addition, according to the advertisement compensation service method of the present invention, the step (a) is a step of (a1) receiving the interests desired to receive the advertisement from the mobile terminal or the computer terminal from the user and stores in the advertisement DB, (a2 Receiving an advertisement belonging to each interest from the advertiser and storing the advertisement in the advertisement DB; and (a3) displaying the interests on a screen of a mobile communication terminal or a computer terminal of the user, and the user selects a specific interest. And displaying information about advertisements belonging to the specific interest, and if the user selects a specific advertisement, reading the specific advertisement from the advertisement DB and transmitting the specific advertisement to the terminal.

In addition, according to the advertisement compensation service method of the present invention, the information about the advertisements may include the amount of advertisement viewing earned points that are granted when the corresponding advertisement is viewed.

In addition, according to the advertisement compensation service method of the present invention, the advertisement viewing earned points, when the user requests a point conversion through the mobile communication terminal or a computer terminal, the predetermined amount of the phone use earned points at a predetermined rate the advertisement watching earned points Can be converted to

In addition, according to the advertisement compensation service method of the present invention, when the user inputs the amount of the phone use earned points to be converted while requesting point conversion through the mobile communication terminal or the computer terminal, the total amount of the phone use earned points of the user The amount may be reduced by the amount, and the total amount of the advertisement viewing earned points of the user may be increased by the amount multiplied by the predetermined ratio.

In addition, the advertisement compensation service method according to the present invention, (c) receiving information about the product in the advertisement from the advertiser and transmitting the display to the user's mobile terminal or computer terminal, (d) to the product Determining whether the total amount of advertisement viewing earned points possessed by the user is less than the amount of ad viewing earned points required for payment of the product requested by the user when the purchase request signal of the product is transmitted from the terminal displaying the related information; and (e) If it is determined in step (d) that the shortage is not sufficient, if the payment is not enough to pay the price of the advertisement viewing point, if the shortage is sent to the terminal guide message about the point conversion The method may further include displaying.

In addition, the advertisement compensation service method according to the present invention, (c) transmitting and displaying information on the content provided by the affiliated content provider to the user's mobile communication terminal or computer terminal, (d) the information about the content When the download request signal of the content is transmitted from the displayed terminal, determining whether the total amount of advertisement viewing earning points possessed by the user is less than the amount of advertisement watching earning points required for payment of the content requested by the user; and (e) In step (d), if it is determined that the shortage is not sufficient, paying for the content with the advertisement viewing earning point, and if insufficient, transmitting and displaying a guidance message on the point conversion to the terminal. It may further include.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the advertisement compensation service system and method according to an embodiment of the present invention.

First, an embodiment of an advertisement compensation service system according to the present invention will be described with reference to FIG. 1.

1 is a block diagram showing an embodiment of an advertisement compensation service system according to the present invention.

Referring to FIG. 1, the advertisement compensation service system 100 is a system consisting of an advertisement server 120 and an advertisement DB 140. The advertisement compensation service system 100 includes an advertisement provided from the advertiser 200 in a mobile communication network of an affiliate mobile communication company 300. The transmission is transmitted to the mobile communication terminal 340 of the user through 320 or to the computer terminal 104 of the user through the Internet network 102.

The advertisement server 120 includes an advertisement viewing management module 122, a point conversion module 124, a product purchase management module 126, and a content download management module 128, and the advertisement DB 140 is an advertiser 200. Stores information about the advertisement and the product appearing in the advertisement, and the total amount of advertisement viewing earned points and interests of each product item are stored for each user.

A user may purchase a product from an advertisement provided by the advertiser 200 with his / her advertisement viewing earning point, and may download various contents provided by the affiliated content provider 400.

On the other hand, the affiliate mobile carrier 300 is to give users own phone use earning points, the phone use earned points are stored for each user in the database (not shown) of the affiliate mobile carrier 300 have. The affiliated mobile communication company 300 frees up the call charges generated while the user watches the advertisement on the mobile communication terminal 340.

The advertisement viewing management module 122 grants a predetermined advertisement viewing earning point to the user after the user views the advertisement transmitted to the mobile communication terminal 340 or the computer terminal 104. The amount of the advertisement viewing earned points granted is determined by a contract between the operator of the advertisement compensation service system 100 and the advertiser 200 for each advertisement.

In addition, the point conversion module 124 allows the user to convert the phone use earned points to a certain ratio to the advertisement viewing earned points. When the user requests the point conversion through the mobile communication terminal 340 or the computer terminal 104, an input window for inputting the desired amount of conversion is displayed on the screen of the corresponding terminal, and the amount of accumulated phone use points that the user wants to convert is displayed. If the input is reduced, the total amount of the user's telephone use earned points stored in the database of the affiliated mobile carrier 300 is reduced by the amount, and the total amount of the advertisement viewing earned points of the user stored in the advertisement DB 140 is added to the amount. Multiply by a certain percentage to increase.

In this way, the phone use earned points may be converted into advertisement viewing earned points, but may not be converted in the reverse direction. In addition, the predetermined ratio is determined by a contract between the operator of the advertising compensation service system 100 and the affiliate mobile communication company 300.

In addition, the product purchase management module 126 allows the user to purchase the product appeared in the advertisements watched by paying the product price to the advertisement viewing earning point, the content download management module 128 is the affiliated content provider 400 The content provided by the advertisement viewing earning points to pay for the content and to download.

Hereinafter, the operation and operation of the advertisement compensation service system and method according to the present invention will be described in detail with reference to FIGS. 2 to 5.

2 is a flowchart illustrating an embodiment of an advertisement compensation service method according to the present invention.

When a user connects to the advertisement server 120 using the mobile terminal 340 or the computer terminal 104, the advertisement server 120 authenticates the member by using a user identification number (ID) and a password. To be able to (S210).

If it is determined in step S210 that the membership, the advertisement viewing management module 122 receives the user's interests through the mobile communication terminal 340 or the computer terminal 104 and stores in the advertisement DB 140, each interest The advertisement belonging to the field is provided from the advertiser 200 and stored in the advertisement DB 140 (S220). The user's interests are divided by the type of advertiser, such as electronics / communication, cosmetics / fashion, movies. In addition, the user may input a desired time zone for receiving an advertisement, and the time zone may be stored in an advertisement DB, so that the user may receive an advertisement in the time zone.

3 is a diagram illustrating a process of selecting an advertisement to be viewed on a mobile terminal by a user using the advertisement compensation service system according to the present invention.

Referring to FIG. 3, when the user who is authenticated as a member wants to watch an advertisement, the advertisement viewing management module 122 displays the screen on the connected terminal as an image advertisement column and a video advertisement column, and displays an advertisement DB ( Display the user's interests (electronics / communication, cosmetics / fashion, movies) stored at 140. In addition, the number of advertisements corresponding to the interests is displayed together with the interests (S230).

When the user selects a specific interest (electronic / communication), the advertisement viewing management module 122 may provide information about advertisements belonging to the specific interest (the title of the advertisement, the amount of advertisement viewing points awarded when the advertisement is viewed, etc.). When the user selects a specific advertisement, the specific advertisement is read from the advertisement DB 140 and transmitted to the terminal, and the user watches the specific advertisement (S240).

When the user finishes watching the specific advertisement, the advertisement viewing management module 122 increases the total amount of the advertisement viewing earned points stored in the advertisement DB 140 by a predetermined amount (S250).

In step S250, the advertisement viewing management module 122, in addition to increasing the total amount of the advertisement viewing earning points, selectively selects an event application ticket that provides the user with a lottery discount coupon or a predetermined product that can be used in the affiliated stores by lottery You can also grant.

4 is a flowchart illustrating a process of purchasing an advertisement product in the advertisement compensation service method according to the present invention.

The merchandise purchase management module 126 may provide information about the merchandise in the advertisement watched by the user (such as a photograph of the merchandise, a product name, a brand name, a commodity price or an amount of advertisement viewing earned points required for the payment of the commodity price) from the advertiser 200. It is received and transmitted to the mobile communication terminal 340 or the computer terminal 104 of the user and displayed on the screen, and also displays a purchase request button or icon on the screen (S410).

When the user who has viewed the information about the product clicks the purchase request button or icon on the corresponding terminal, the total amount of advertisement viewing earned points possessed by the user is greater than the amount of ad viewing earned points required for payment of the product requested by the user. It is determined whether the lack (S420).

As a result of the determination, if it is not sufficient, the payment for the product is paid with the advertisement viewing earning point (S430), and if it is insufficient, a message indicating the point conversion is transmitted to the terminal and displayed (S440).

In the step S440, it is preferable to display the amount of the advertisement viewing earned points and the amount of the corresponding phone use earned points corresponding to the terminal. In addition, it is preferable to transmit and display a message for guiding the user to receive another advertisement earning points by watching another advertisement and transmitting the same to the terminal.

5 is a flowchart illustrating a process of requesting to download content in the advertisement compensation service method according to the present invention.

The content download management module 128 may be configured to provide content (videos, games, characters, music, ringtones, or Internet broadcasts) provided by the affiliated content provider 400 to the user's mobile terminal 340 or the computer terminal 104. Information related to the title of each content, the amount of credit points required to pay for the content, etc. is transmitted and displayed on the screen of the corresponding terminal, and the download button or icon for downloading the content is displayed on the screen. (S510).

When the user selects the download button or icon, it is determined whether the total amount of advertisement viewing accumulated points possessed by the user is smaller than the amount of advertisement viewing accumulated points required for payment of the content requested by the user (S520).

As a result of the determination, if it is not sufficient, the payment for the content is paid with the advertisement viewing earning point (S530), and if it is insufficient, a guide message about the point conversion is transmitted to the terminal and displayed (S540).

In the step S540, it is preferable to display the amount of the advertisement viewing earned points and the amount of the corresponding phone use earned points corresponding to the shortage. In addition, it is preferable to transmit and display a message for guiding the user to receive another advertisement earning points by watching another advertisement and transmitting the same to the terminal.

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

As described above, the present invention grants advertisement viewing earning points to users who watch advertisements provided by advertisers, and purchases the contents provided by the advertisements or affiliated content providers as the advertisement viewing earning points. Increasing the effectiveness of the advertisement viewing earning point, such as, and at the same time, it is possible to convert the phone use earning points of the affiliate mobile carriers to the ad viewing earning points, to induce the exhaustion of telephone use earning points of the affiliate mobile carriers By doing so, it is possible to reduce the debt of affiliate mobile carriers due to the points earned by using the telephone.

In addition, the advertisement compensation service system and method according to the present invention frees up the call charges generated while the user views the advertisement on the mobile communication terminal, thereby allowing the user to frequently see the advertisement using the mobile communication terminal, thereby improving the advertising effect. At the same time, the ARPU of the mobile carrier can be increased by increasing the call volume of the user.

In addition, the present invention allows the user to watch the advertisement corresponding to the interests that the user wants to receive at a desired time period, thereby increasing the advertising effect through a personalized advertising service.

Claims (27)

In the advertisement compensation service system for transmitting the advertisement provided from the advertiser to the user's mobile terminal through the mobile communication network or the user's computer terminal through the Internet network, and provides a certain reward to the user who watched the advertisement, Earn a predetermined advertisement viewing point to the user who watched the advertisement, and earn the use of the phone that is granted to the user by the affiliated mobile carrier that free the call charges generated while the user watches the advertisement on the mobile communication terminal. An ad server that converts points into the advertisement viewing earned points; Advertising compensation service system including an advertising DB for storing the total amount of advertisement viewing earned points for each user. The method of claim 1, wherein the ad server, An advertisement viewing management module for granting a predetermined advertisement viewing earning point to the user after the user views the advertisement transmitted to the mobile communication terminal or the computer terminal; And a point conversion module for converting the phone use earned points into the advertisement viewing earned points at a predetermined ratio when the user requests a point converting through the mobile communication terminal or the computer terminal. The method of claim 2, wherein the advertisement viewing management module, Advertisement service system, characterized in that receiving the user's interests through the mobile terminal or computer terminal in the advertisement DB, and receives the advertisement belonging to each interest from the advertiser and stores in the advertisement DB . The method of claim 3, wherein the advertisement viewing management module, The interests are displayed on the screen of the user's mobile terminal or computer terminal. When the user selects a specific interest, information about advertisements belonging to the specific interest is displayed. When the user selects a specific advertisement, the specific interest is displayed. The advertisement compensation service system, characterized in that for reading the advertisement from the advertisement DB and transmitting to the terminal. The method of claim 4, wherein The information on the advertisements advertising compensation service system, characterized in that it comprises the amount of credit points earned by viewing the advertisements. The method of claim 2, wherein the advertisement viewing management module, And when the viewing of the advertisement is completed, increase and store the total amount of advertisement viewing earned points of the user stored in the advertisement DB by the predetermined advertisement viewing point. The method of claim 2, wherein the point conversion module, When the user inputs the amount of the phone use earned points to be converted while requesting point conversion through the mobile communication terminal or the computer terminal, the total amount of the phone use earned points is reduced by the amount, and the advertisement is viewed by the user. The total amount of points earned by the amount multiplied by a certain ratio multiplied by a predetermined amount and stores in the advertising DB. The method of claim 2, wherein the ad server, When the information about the product from the advertisement is received from the advertiser and transmitted to the user's mobile communication terminal or a computer terminal for display, and the purchase request signal of the product is transmitted from the terminal on which the information about the product is displayed, the user Determine whether the total amount of the advertisement viewing points held by the user is less than the amount of advertisement viewing points required for the payment of the product requested by the user, and if not, pay the price of the product using the advertisement viewing points. If it is insufficient, the advertisement compensation service system further comprises a product purchase management module for transmitting and displaying a guide message about the point conversion to the terminal. The method of claim 8, The information on the product is an advertisement compensation service system, characterized in that it comprises the amount of points earned advertisement viewing required for payment of the product price. According to claim 8, The product purchase management module, If the shortage, the advertisement compensation service system characterized in that the user is sent to the terminal to display a message to guide the user to receive other advertisement earning points by watching another advertisement. The method of claim 2, wherein the ad server, When the information on the content provided by the affiliated content provider is transmitted to the mobile communication terminal or the computer terminal of the user and the download request signal of the content is transmitted from the terminal on which the information on the content is displayed, the user possesses It is determined whether the total amount of advertisement viewing earned points is less than the amount of advertisement watching earned points required for payment of the content requested by the user. If not, the amount of the advertisement watching earned points is paid for, and if the amount is insufficient, And a content download management module which transmits and displays a guide message relating to the point conversion to the terminal. The method of claim 11, The content is a video, game, character, music, ringtones or internet broadcast advertising compensation service system, characterized in that. The method of claim 11, The information on the content is an advertisement compensation service system, characterized in that it comprises the amount of points earned advertisement viewing required for payment of the content price. The method of claim 11, wherein the content download management module, If the shortage, the advertisement compensation service system characterized in that the user is sent to the terminal to display a message to guide the user to receive other advertisement earning points by watching another advertisement. (a) transmitting an advertisement provided from an advertiser to a user's mobile terminal through a mobile communication network or to a user's computer terminal through an internet network; and (b) granting a predetermined advertisement viewing earning point to a user who views the advertisement, The advertisement viewing earned point is characterized in that the user can be converted from the phone use earned points granted to the user by the affiliate mobile communication company free of charges generated while watching the advertisement on the mobile communication terminal, characterized in that Ad reward service method. The method of claim 15, wherein step (a), (a1) receiving an interest from the user through the mobile communication terminal or a computer terminal and receiving the interest, and storing the received interest in an advertisement DB; (a2) receiving advertisements belonging to the respective interests from the advertiser and storing the advertisements in the advertisement DB; (a3) The above interests are displayed on a screen of a mobile communication terminal or a computer terminal of the user, when a user selects a specific interest, information about advertisements belonging to the specific interest is displayed, and the user selects a specific advertisement. And reading the specific advertisement from the advertisement DB and transmitting the specific advertisement to the terminal. The method of claim 16, wherein step (a3), The information about the advertisements comprises an amount of advertisement viewing earned points given when viewing the corresponding advertisement. The method of claim 15, wherein the advertisement viewing credit points, When the user requests a point conversion through the mobile communication terminal or a computer terminal, a predetermined amount of the phone use earned points are converted into the advertisement viewing earned points at a predetermined ratio. The method of claim 18, When the user inputs the amount of the phone use earned points to be converted while requesting point conversion through the mobile communication terminal or the computer terminal, the total amount of the phone use earned points is reduced by the amount, and the advertisement is viewed by the user. The method of claim 1, wherein the total amount of points earned is increased by the amount multiplied by a predetermined ratio. The method of claim 15, (c) receiving information about the product in the advertisement from the advertiser and transmitting the same to the user's mobile terminal or computer terminal for display; (d) When the purchase request signal of the product is transmitted from the terminal displaying the information on the product, the total amount of advertisement viewing earning points possessed by the user is greater than the amount of advertisement viewing earning points required for payment of the product requested by the user. Determining if there is a shortage and (e) If it is determined in step (d) that the shortage is not sufficient, if the payment is not enough to pay the price of the advertisement viewing point, if the shortage is sent to the terminal guide message about the point conversion Advertising compensation service method further comprising the step of displaying. The method of claim 20, wherein step (c) comprises: The information on the product is an advertising compensation service method characterized in that it comprises the amount of points earned advertisement viewing required for payment of the product price. The method of claim 20, wherein step (e) If the deficiency, the advertisement compensation service method characterized in that the user is sent to display the message to guide the user to watch the other advertisement to receive the advertisement viewing earning points. The method of claim 20 or 22, If the shortage is not enough, the amount of advertising viewing earned points, and the amount of phone use earned points corresponding to the advertising compensation service method characterized in that the transmission and display to the terminal. The method of claim 15, (c) transmitting and displaying information on content provided by the affiliated content provider to the user's mobile terminal or computer terminal, (d) When the download request signal for the content is transmitted from the terminal displaying the information on the content, the total amount of advertisement viewing earned points possessed by the user is greater than the amount of ad viewing earned points required for payment of the content requested by the user; Determining if there is a shortage and (e) If it is determined in step (d) that the lack is not enough, if the payment is not enough to pay for the content of the advertisement viewing point, and if it is insufficient to send a guide message about the point conversion to the terminal Advertising compensation service method further comprising the step of displaying. The method of claim 24, wherein step (c) comprises: The information on the content is an advertisement compensation service system, characterized in that it comprises the amount of points earned advertisement viewing required for payment of the content price. The method of claim 24, wherein step (e) If the deficiency, the advertisement compensation service method characterized in that the user is sent to display the message to guide the user to watch the other advertisement to receive the advertisement viewing earning points. The method of claim 24 or 26, If the shortage is not enough, the amount of advertising viewing earned points, and the amount of phone use earned points corresponding to the advertising compensation service method characterized in that the transmission and display to the terminal.