KR20040040016A - Baby Birth Announcements - Google Patents

Abstract

PURPOSE: A PR(Public Relations) and marketing method offering a present for the Internet birth notification is provided to receive a congratulatory message from relatives and acquaintances by informing the birth of a baby through the Internet, and receive the present in compensation for registering the birth notification and viewing the PR matter of a baby supplies company. CONSTITUTION: A customer inputs the personal information of the baby, the desired present, an interesting baby supplied company, and the purchase propensity. The inputted information is processed by each region, age, gender, and buying market. The processed information is stored in a database. A congratulatory present is drawn after selecting more than 5 presents. The congratulatory present is delivered with the PR printings of the baby supplies company.

Description

Corporate Publicity and Marketing using Media Birth Announcement Gift. {Baby Birth Announcements}

The present invention is a site that provides a gift to celebrate the infant through the birth announcement of the newborn as a company advertising and marketing techniques that have not been produced and operated at present, the gender, age, and status of infants and children built on the database based on the birth announcement According to the information on the region, region, purchasing tendency, and interests, infant-related companies are different from random spam mail advertisements and other inefficient advertisements on the Internet through new target marketing methods such as corporate promotion, product advertisement, and customer service. It is a public relations and marketing method with expertise.

1. Build a website, operating system, and database for newborn birth announcements.

2. A logic system to analyze the purchasing tendency and interests of gifts that you want to receive through birth announcements for infants and children aged 0 to 7 years.

3. Establish database for each company, item and product related to infant.

4. How to market database information of infant-related companies.

Figure 1 is receiving a gift from the birth announcements on the Internet, baby-related company advertisement, product promotion marketing flow chart

The application process for newborn birth announcements and congratulatory gifts can be accessed, announced, and applied at this site.If you enter specific identification information such as the date of birth, parent's name, address, telephone number, and birth photo on the applicant's terminal, the newborn birth announcement and In return for accepting the promotional mail and consent to send the advertisement, the application for the congratulatory gift you want to receive is completed, and this site saves the baby information and provides specific information such as gender, region, age, purchase inclination, interest area, special personal information, etc. Construct the database by secondary processing the details into data. The gift will be sent to the applicant free of charge with the sponsorship, promotion and product advertising fee of infant-related companies.

Company advertisements and advertisements for products and services of infant-related companies are enclosed with the promotional materials when the applicant for birth announcement visits this site and receives a gift by courier or direct mail. Continue advertising and promotion.

Detailed description of the flow of the system construction and data construction and the promotion and marketing method for the present invention for achieving the above object is as follows.

단계 Entering Consumer (Netizen) Information (Birth Announcement)

(Baby information, congratulations gift registration, interested baby and purchase trends)

㉯ information processing stage

(Inputted information is processed according to region, age, gender, and purchase market according to a certain format.)

저장 Database saving step for each machining information

축하 Congratulations on the lottery and selection

(Choose 5 or more gifts and get a gift from the draw.)

발송 Stage to send lottery congratulations gift and promotion

(Celebration gifts will be sent by courier service or DM form, and a promotional printout of the baby company will be enclosed.)

The present invention can inform the world of the birth of a lovely baby through the Internet, receive a congratulatory message to family and relatives, and receive a gift in return for registration of birth announcements and promotions of the baby industry, necessary products for the birth of the baby. You can receive beneficial benefits through the site of receiving one or two birth announcements.

In addition, infant-related companies actively use database information through the present invention in marketing and sales methods to promote and target marketing (e-commerce, product market research, customer creation, survey, product / service promotion, corporate image advertising). Etc.), the company will be able to increase sales, promote publicity, and enhance corporate image.

Claims (1)

Registering birth announcements and receiving gifts on the Internet In the marketing method of infant-related companies through the website, we want to receive baby information, purchasing tendency, products of interest, promotion of baby-related companies, gifts and product samples, and research through Internet users' computers. Sector information input step: The above information by personal information, interested company classification step: Classified information by region, age, gender statistics Processing step: Processed statistics DB building step: Established DB Webzine and PR marketing DB building step : Promotion and advertisement of infant-related companies are registered: Netizens receive sponsorship celebrations, promotions and advertisements from infant-related companies through the Internet or courier service and DM in exchange for giving birth announcements and viewing promotional materials.