KR20030066276A - A system and method for providing moving picture advertisement service using internet - Google Patents

Abstract

PURPOSE: A system for supplying a moving picture advertisement service using the Internet and a method thereof are provided to supply a proper moving picture advertisement service in real time by investigating and analyzing an Internet connection environment of client terminals and related information in real time according as a client requests a moving picture advertisement service. CONSTITUTION: A moving picture advertisement service supply system(300) using the Internet is connected to a plurality of client terminals(100) and moving picture advertisement supply companies(400,400n) through a wire/wireless network(200). The client terminals(100) include various kinds of Internet connection device such as personal computers(110,110n) and note-book computers(120,120n). The moving picture advertisement service supply system(300) investigates and analyzes Internet connection environments and inherent information of the client terminals(100) in real time according as the client terminals(100) request a moving picture advertisement service. The moving picture advertisement service supply system(300) supplies moving picture advertisement services adapted to the environments and inherent information in real time. Otherwise, the moving picture advertisement service supply system(300) investigates and analyzes information with respect to Internet connection environments of the client terminals(100), receives moving picture advertisement services adapted to the environments from the corresponding moving picture advertisement supply companies(400,400n), and supplies the moving picture advertisement services.

Description

System for providing video advertisement service using internet and method thereof {A SYSTEM AND METHOD FOR PROVIDING MOVING PICTURE ADVERTISEMENT SERVICE USING INTERNET}

The present invention relates to a system and method for providing a video advertisement service using the Internet. More particularly, the present invention relates to a system and method for providing a video advertisement service in real time by analyzing and analyzing an online connection environment of a client connected to the Internet. A system and method for providing a video advertisement service are provided.

In the early 1990s, the Internet, which was used by only a few of those who knew how to use the computer, was no longer a living necessity in everyday life, as the Internet was no longer available without a computer that enabled the Internet. It became. One of the decisive moments of the popularization of the Internet is the web.

Recently, various services such as e-commerce, online advertising, and internet phones are provided in real time based on such an internet web, and users can easily receive services that have been physically performed through the internet. Is emerging as the most important business.

In addition, Internet service providers, such as Integrated Service Digital Network (ISDN), Asymmetric Digital Subscriber Line (ADSL), Local Area Network (LAN), etc., provide the faster information transmission technology to users who use the Internet. As a result, various Internet-related contents are provided, and one of the Internet-related contents is an advertisement.

The advertisement using the Internet includes a banner advertisement based on a combination of text and a still image in a predetermined area on a web page that the user browses when surfing the web. That is, the advertisement providing method using the banner advertisement is controlled by the advertisement rotator program provided in the advertisement providing server so that a new advertisement is rolled whenever there is a movement of the web page, so that a plurality of unspecified users at the same time period can use the same website. Even if it is connected to, different advertisements are output for each individual user.

However, such a conventional banner advertisement is provided to the consumer only as a limited form of advertisement, and does not provide stereo sound data and various types of graphic data.

As a result, video advertisements providing sound data and various types of graphic data have emerged, which may allow a plurality of advertisement requesters to provide corresponding effects and real-time information.

However, the above video advertisements also support only low quality video advertisements requiring low specifications / low bandwidths due to user's network environment (low bandwidth, low speed, low capacity, etc.). That is, even in the case of high-definition video advertisements, due to the lack of information on the online connection environment of a large number of users, only the Internet video advertisements that are not only less noticeable but also considerably less user satisfaction is provided.

That is, even in the case of high-definition internet video advertisements, the video connection is often broken or not received because the Internet connection environment (bandwidth / speed / capacity, etc.) of the user terminal does not accommodate the corresponding internet video advertisement. .

Therefore, the video ads are inefficient in terms of cost as compared to the advertisement satisfaction effect according to the construction cost of the banner / flash ad, and thus do not fulfill their functions as advertisements.

The present invention was created to solve the above problems, and an object of the present invention is to respond to a video advertisement service request of a client connected to the Internet using a web browser such as a personal computer and a note book. The present invention provides a video advertisement service providing system using the Internet that can provide a video advertisement service in real time by investigating and analyzing an internet connection environment and related information thereof in real time.

In addition, after repeatedly measuring the Internet connection environment (network transmission speed / IP address, etc.) of the client terminal connected to the Internet a predetermined number of times, the video advertisement using the Internet that can provide a video advertising service based on the measured information in real time To provide a service providing system.

In addition, it maximizes the return on investment for the entire facility by making the most of the limited resources of the server, which provides high-definition video advertisement service more than a TV in real time, and also identifies the number of users of the high-speed network (ADSL / high speed cable / LAN, etc.) in advance. Therefore, to provide a video advertising service providing system using the Internet that enables accurate prediction.

1 is a schematic diagram of a system for providing a video advertisement service using the Internet according to the present invention.

2 is a detailed configuration diagram of a system for providing a video advertisement service using the Internet according to a first embodiment of the present invention.

3 is a flowchart sequentially illustrating an operation process of a video advertisement service providing system using the Internet according to a first embodiment of the present invention.

4 is a detailed configuration diagram of a system for providing a video advertisement service using the Internet according to a second embodiment of the present invention.

5 is a flowchart sequentially illustrating an operation process of a system for providing a video advertisement service using the Internet according to a second embodiment of the present invention.

6 is a diagram illustrating an example of a video advertisement service provided to a client terminal in real time according to the present invention.

7 is a view for explaining a network transmission rate measuring method according to the present invention.

※ Explanation of code about main part of drawing ※

100: client terminal

110, 110n: personal PC

120, 120n: notebook

200: wired and wireless network

300: video advertising service providing system

310: web server

320: video ad service providing / management server

321: speed measurement / processing unit

322: IP measurement / management unit

323: cookie information management unit

324: load measurement / management

325: advertising service provider

326: Statistics processing / management unit

330: database server

400, 400n: Video Ad Provider

521: real-time speed measurement / processing unit

In accordance with an aspect of the present invention, there is provided a video advertisement service providing system including: a web server configured to provide and manage a web page providing the video advertisement service according to a client connection and a video advertisement service request on a wired / wireless communication network; Before providing the video advertisement service requested by the client terminal, the Internet connection environment of the client terminal is examined / analyzed, and the video advertisement supported by the browser of the client terminal based on the information related to the surveyed / analyzed Internet connection environment. A video advertisement service providing / management server for providing a service or providing a corresponding advertisement service in real time; And a database management server managing a plurality of databases in which various changes and additional information are stored according to the provision of the video advertisement service for each client terminal.

In addition, according to another aspect of the present invention, a video advertisement service providing system includes a web server configured to provide and manage a web page providing the video advertisement service according to a client connection and a video advertisement service request on a wired / wireless communication network; A video advertisement service providing / management server that provides a video advertisement service requested from the client terminal or a substitute advertisement service in real time while simultaneously researching and analyzing an internet access environment of the client terminal; And a database management server managing a plurality of databases in which various changes and additional information are stored according to the provision of the video advertisement service for each client terminal.

In addition, the video advertising service providing method according to another aspect of the present invention, in a method for providing a video advertising service to a client terminal connected to the Internet through a wired or wireless communication network, the client before providing a video advertising service to the client terminal A first step of measuring an internet connection environment of the terminal; A second step of measuring a load of a server that provides the video advertisement service based on the measured information related to an internet access environment; And a third step of providing a video advertisement service to the client terminal in real time based on the measured load related information.

In addition, a method for providing a video advertisement service according to another aspect of the present invention, comprising: providing a web page for providing a video advertisement service to a client terminal connected to the Internet through a wired or wireless communication network; And measuring a network transmission speed of the client terminal connected to the Internet and simultaneously providing a video advertisement service to the client terminal based on the measured speed related information.

Hereinafter, a system and method for providing a video advertisement service using the Internet according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram of a system for providing a video advertisement service using the Internet according to the present invention.

Referring to FIG. 1, a video advertisement service providing system using the Internet (hereinafter referred to as a video advertisement service providing system) includes a plurality of client terminals 100 and a video advertisement provider connected to the Internet through a wired / wireless network 200. 400, 400n). In this case, the client terminal 100 includes various Internet connection devices up to personal PCs 110 and 110n and note books 120 and 120n.

The video advertisement service providing system 300 surveys and analyzes the Internet connection environment of the client terminals 100 and the unique information of the terminal 100 in real time according to a video advertisement service request of the client terminals 100 connected to the Internet. Providing a video ad service corresponding thereto in real time, or before or after the information on the Internet connection environment of the client terminal 100 in advance, the corresponding video ad service from the advertising company (400, 400n) Receive and provide in real time.

The video advertisement service providing system having the above structure will be described in detail with reference to the accompanying drawings.

In the present invention, a video advertisement and related information provided in real time according to an internet access environment of the client terminal in response to a request for an advertisement service using a web browser of the client terminal is called a video advertisement service.

First, a system and method for providing a video advertisement service using the Internet according to the first embodiment of the present invention will be described.

2 is a detailed configuration diagram of a system for providing a video advertisement service using the Internet according to a first embodiment of the present invention.

2, the video advertisement service providing system 300 includes a web server 310, a video advertisement service providing / management server 320, and a database server 330.

The web server 310 includes a client manager 311 and a web page manager 312. The video advertisement service providing / management server 320 includes a speed measuring / processing unit 321, an IP measuring / management unit 322, and a cookie. Information management unit 323, load measurement / management unit 324, advertising service providing unit 325 and statistics processing / management unit 326.

The database server 330 includes a client DB 331, a speed DB 332, an IP DB 333, a cookie information DB 333, an advertisement service DB 335, and a statistics DB 336.

The web server 310 stores and manages information related to a plurality of client terminals 100 connected to the Internet through the wired / wireless network 200, and the main web page for providing a video advertisement service in real time and the sub web accordingly. Provide and manage pages.

The client manager 311 stores and manages a terminal profile (eg, web browser and hardware type) related to the client terminal 100 connected to the video advertisement service providing system through the wired / wireless network 200.

The webpage manager 312 provides or manages a main webpage and a subwebpage corresponding thereto for providing a video advertisement service to a client terminal 100 connected to the Internet in real time through the wired / wireless network 200. .

The video advertisement service provision / management server 320 may pre-investigate and analyze the Internet connection environment (network speed / capacity, etc.) and related information of the client terminal 100 in advance and provide a video advertisement or banner / text advertisement according thereto. The video advertisement service is provided to the client terminal 100 in real time.

The speed measurement / processing unit 321 determines a network transmission speed (speed measurement count / speed average value / highest value / lowest value, etc.) of the client terminal 100 by using a predetermined speed measurement program (JavaScript, Applet, etc.). Repeat measurements over collection.

At this time, the terminal-specific cookie information including the newly measured network transmission speed is stored and managed in the corresponding client terminal.

The IP measurement / management unit 322 checks an Internet Protocol (IP) address of the client terminal 100 connected to the Internet through the wired / wireless network 200, and provides IP address information for each client terminal (mobile IP, In the case of a notebook, it stores and manages static IP, new IP / existing IP, etc.).

In addition, when verifying the IP address, a predetermined number of times are investigated / analyzed, and in the case of general personal PCs 110 and 110n, the IP address consisting of four octets (A, B, C, and D) is fixed in advance. While the first and second octets A and B, which are octets, are stored and managed, in the case of notebooks 120 and 120n having a mobile IP address, four octets forming the IP address (first to first) All four octets are stored and managed.

The cookie information management unit 323 stores and manages cookie information (such as an IP address, network transmission speed, and number of measurements) transmitted from the corresponding terminal when a video advertisement service request is received from the client terminal 100.

When the load measurement / management unit 324 requests a video advertisement service from a client, the load measurement / management unit 324 performs load measurement of a server that provides / manages a corresponding video advertisement and selects an appropriate advertisement providing server based on the measured information. For example, after measuring the load on a server that provides a high quality video ad requested by a client, and if the measured load on the server is determined to be overloaded, other alternate ads (banner / text ads, etc.) that require less bandwidth are required. Select the server that provides the.

The advertisement service provider 325 provides a video advertisement service requested by the client terminal in real time based on cookie information and load-related information received from the terminal, and in some cases, other alternative advertisement (banner / text advertisement). Etc.).

The statistical processing / management unit 326 statistically calculates the network transmission speed and bandwidth for each IP address by measurement count, terminal, numerical value, and the like for cookie information received from the client terminal. Through this, it is possible to accurately predict when providing the advertisement service by identifying the number of high-speed network users.

The database server 330 manages a plurality of databases in which a video advertisement service for each client terminal is provided and various changes or added information are stored.

The client DB 331 stores a client terminal 110 connected to the Internet using a web browser (WEB / WAP / Microsoft Mobile Explorer, etc.) of the terminal and information related thereto.

The speed DB 331 stores network transmission speeds and related information (speed measurement count / transmission speed average value / best value / lowest value, etc.) for each client terminal and speed measurement programs (such as JavaScript and applets) for measuring the same.

The IP DB 331 stores IP addresses and related information for each client terminal connected to the Internet, and is classified as a mobile IP for a personal PC, a fixed IP for a laptop, a new IP / existing IP, and the like. Stored.

The cookie information DB 331 stores terminal-specific cookie information (IP address, network transmission speed, number of measurements, etc.) transmitted from the terminal when a video advertisement service request is made from the corresponding client terminal. In this case, the cookie information for each terminal is information repeatedly measured for a predetermined time after a predetermined number of times.

The advertisement service DB 331 stores video / banner / flash advertisement and text which are video advertisement services provided in real time for each client terminal.

Statistics DB 331 is a number of related statistics statistically determined according to a certain format based on the network transmission speed and bandwidth for each client terminal, IP address, etc. measured by the speed measurement / processing unit 321 and the IP measurement / management unit 322 The information is stored.

A detailed operation process of the video advertisement service providing system using the Internet having the above structure will be described with reference to the accompanying drawings.

3 is a flowchart sequentially illustrating an operation process of a video advertisement service providing system using the Internet according to a first embodiment of the present invention.

Referring to FIG. 3, a first embodiment of the present invention allows a plurality of client terminals 100 to access various video / banner / flash advertisements while simultaneously accessing corresponding web pages of advertisements through the Internet, and measure in advance. The real-time video advertisement service to the corresponding client terminal based on the cookie information (network speed / IP related information / measure count).

3 is a flowchart illustrating an interaction process between a client terminal 100, a web server 310, a video advertisement service providing / management server 320, and a database server 330.

Referring to FIG. 3, when a plurality of clients seeking to provide a video advertisement service according to the present invention access the Internet through a web browser of a corresponding terminal (personal PC, 100, etc.) (S301), the web server according to the present invention Main web pages that provide various advertisements (banners / video ads, etc.) and related information are provided (S302).

Thereafter, the video advertisement service providing / management server sends a speed measuring program (applet, javascript, etc.) and related advertisements (advertising for speed measurement such as banner advertisement) for measuring the network transmission speed of the client terminal to the corresponding terminal. It transmits (S303).

Thereafter, the client terminal measures the network transmission speed of the terminal using the speed measurement program and the like, and then reports the measured speed related information to the server (S304).

The speed measurement method described above will be described with reference to the accompanying drawings. 7 is a view for explaining a network transmission rate measuring method according to the present invention, first, the client terminal measures the current time [1], and then requests a predetermined image file to the video advertisement service providing / management server. Subsequently, the client terminal receiving the corresponding image file from the video advertisement service providing / management server measures the current time [2] at the completion of the transmission, and then measures the total transmission time {[2]-[1]} using this. . Then, the transmission speed of the network is measured by dividing the measured total transmission time by the size of the requested image file.

The speed measurement process is repeatedly performed for a predetermined time after a predetermined number of times, and the result thereof is also stored and managed in cookie information in the corresponding client terminal.

In addition, the terminal-specific cookie information is transmitted to the video advertising service providing / management server when the video advertising service request according to the present invention, the video advertising service providing / management server received the corresponding cookie when providing the advertising service to the terminal Provide information in real time with reference to the information.

Thereafter, the video advertisement service providing / management server repeats the above-described process of measuring the Internet connection environment a predetermined number of times, and then statisticalizes the result (repetition frequency / average value / minimum value / minimum value) to determine the network speed of the client terminal. Simultaneously with the measurement, the IP address of the corresponding client terminal having the above speed is measured (S303).

In the same manner as the network speed measurement, the IP address measurement is repeated after a predetermined number of times, and then the result is statistically calculated.

Thereafter, the video advertisement service providing / management server stores and manages cookie information for each terminal (IP address / network speed maximum, minimum, median value, and the number of measurements, etc.) received from the corresponding terminal in the corresponding cookie information DB 334 ( S307).

Subsequently, when a service including a specific video advertisement selected through the corresponding client terminal is requested, the video advertisement service providing / management server uses a cookie information received from the corresponding client terminal to provide a video advertisement suitable for the same. Measure the load of (S309).

In detail about the load measurement method, when measuring the load of a server that provides a specific video advertisement selected by a client in real time, first of all, it is determined whether the current concurrent connection to the serving server exceeds the maximum allowable value. Measure In this case, the current method of determining the number of concurrent connections of the server may be used by a general method provided by a representative web server such as Apache / Microsoft IIS, or an extension program.

In addition, the information used to measure the load of the server includes system status information such as CPU / memory usage, in addition to the current concurrent connections and the maximum number of concurrent accesses, and also a method for investigating the CUP / memory usage. Use the usual methods provided by the operating system, such as LINUX / UNIX / MICROSOFT WINDOWS.

Thereafter, the video advertisement service providing / management server determines whether it is possible to provide the video advertisement service to the corresponding client based on the load measurement related information (S310). If it is determined that the load is determined to be too high to provide the corresponding video advertisement service, the corresponding advertisement (banner advertisement, text, etc.) or the corresponding message is provided (S312). In this case, even when the Internet connection environment of the client terminal fails to digest the video advertisement, the video advertisement service including a substitute advertisement is provided.

That is, the video advertisement service providing / management server according to the present invention transmits another alternative advertisement that requires less bandwidth when the load of the corresponding advertisement providing server (when the current concurrent connection exceeds the maximum allowable value, etc.) is measured. Network load balancing (aka, load balancing) method is used. The load balancing method is a method of uniformly distributing the load of each server, and is used when multiple servers want to use a single network service.

On the other hand, if it is determined that the load does not exceed a certain amount, the video advertisement service including the specific video advertisement selected by the client and related information is provided to the corresponding client terminal in real time (S311).

As described above, the video advertisement service providing system according to the first embodiment of the present invention repeatedly measures the Internet connection environment (network transmission speed, IP address, etc.) of the client terminal for a predetermined number of times, and then The client terminal stores and manages the result in its own cookie information (IP information / speed max / min / middle), and uses the cookie information received from the terminal when requesting a service from the client terminal. In addition to providing the advertising service according to the real-time, it is possible to perform accurate prediction for the client through the statistics of cookie information for each terminal.

In this case, the internet connection environment measurement of the client terminal, and the result storage and statistics process according to the predetermined number of times may be performed for a predetermined number of times, which is separated from the provision of the advertisement service to the corresponding terminal.

6 is a diagram illustrating an example of a video advertisement service provided to a client terminal in real time according to the present invention, and provides a high quality video advertisement 620 or a general banner / flash advertisement 630 which is a substitute advertisement based on various information. do.

Thereafter, the video advertisement service providing / management server checks whether there is a video advertisement service addition request from the corresponding client terminal (S313), and if there is no additional request, the video advertisement service to the corresponding terminal is terminated (S314). On the other hand, if there is an additional service request, the above process (step after S302) is repeated.

Next, a system and method for providing a video advertisement service using the Internet according to a second embodiment of the present invention will be described.

Unlike the first embodiment, in which the video advertisement service is provided by using cookie information previously measured, the second embodiment according to the present invention measures the network speed according to the Internet connection environment of the corresponding client terminal and accordingly By simultaneously performing the video advertising service, a video advertising service to the client terminal is provided in real time. This is an example of a case where the transmission time and the exposure time of the video advertisement are different.

4 is a detailed configuration diagram of a system for providing a video advertisement service using the Internet according to a second embodiment of the present invention.

4, the video advertisement service providing system 500 includes a web server 510, a video advertisement service providing / management server 520, and a database server 530.

The web server 510 includes a client manager 511 and a web page manager 512. The video advertisement service providing / management server 520 includes a real-time speed measuring / processing unit 521, a load measuring / management unit 522, The advertisement service provider 523 and the statistics processing / management unit 524 are included.

The database server 530 includes a client DB 531, a real time rate DB 532, an advertisement service DB 533, and a statistics DB 534.

The web server 510 stores and manages information related to a plurality of client terminals 100 connected to the Internet through the wired / wireless network 200, and the main web page and sub-web according to provide a video advertisement service in real time. Provide and manage pages.

The client manager 511 stores and manages a terminal profile (eg, web browser and hardware type) related to a client terminal connected to the video advertisement service providing system according to the present invention through the wired / wireless network 200.

The webpage management unit 512 provides or manages a main webpage and sub webpages corresponding thereto for providing a video advertisement service to a plurality of client terminals 100 connected to the Internet in real time through the wired / wireless network 200. do.

The video advertisement service providing / management server 520 examines and analyzes an internet connection environment (network speed / capacity / bandwidth, etc.) of the client terminal 100 in real time and provides a video advertisement or banner advertisement corresponding thereto in real time.

The real-time speed measurement / processing unit 521 stores and manages speed information for each terminal by immediately measuring a network transmission speed (bandwidth, etc.) of the terminal at the same time as the advertisement web page of the client terminal 100 is accessed. In this case, as mentioned above, the speed measurement method for each terminal uses a general method using a speed measurement program or the like.

When the load measurement / management unit 522 receives a video advertisement service request from a client terminal, the load measurement / management unit 522 performs an advertisement providing server selection based on load measurement and measured information of a server providing a corresponding service.

The advertisement service provider 523 provides a video advertisement service requested by the client in real time to the terminal based on previously measured and stored cookie information, and if necessary, substitute advertisement (banner / flash / Text ads, etc.).

The statistical processing / management unit 524 performs statistics by number of measurement, terminal, numerical value, etc. in consideration of network transmission speed and bandwidth of each terminal measured by the real-time speed measurement / processing unit 521. Through this, it is possible to accurately predict when providing the advertisement service by identifying the number of high-speed network users.

The database server 530 manages a plurality of databases in which video advertisement service for each client terminal is provided and various changes or added information are stored.

The client DB 531 stores client and client terminal related information connected to the Internet using a web browser of the terminal.

The real-time speed DB 532 is a network transmission speed for each client terminal measured in real time using a speed measurement program (JavaScript, applet, etc.) and related information (speed measurement count / transmission rate average value / maximum value / minimum value, etc.) ) Is stored.

The advertisement service DB 533 stores video / banner / flash advertisement and text provided in real time for a plurality of client terminals.

The statistics DB 534 stores the video advertisement service related information in which the respective client terminals, network transmission speed, and bandwidth, which are measured by the real-time speed measurement / processing unit 521, are statistically counted.

An operation process of the video advertisement service providing system using the Internet according to the second embodiment of the present invention having the above structure will be described with reference to the accompanying drawings.

5 is a flowchart sequentially illustrating an operation process of a system for providing a video advertisement service using the Internet according to a second embodiment of the present invention.

Referring to FIG. 5, when a plurality of clients wishing to provide a video advertisement service according to the present invention access the Internet through a web browser of a corresponding terminal (personal PC / laptop), the web server according to the present invention. Provides a main web page and general sub web pages providing general advertisements (banner / flash / text advertisements, etc.) and related information (S502).

In this case, the high-definition video advertisement provided according to the present invention is exposed when the client moves to another website or leaves the currently connected site, and the high-definition video advertisement related information is different from the exposure time of the video advertisement. If it is.

Thereafter, the video advertisement service providing / management server immediately measures the network transmission speed of the terminal while simultaneously accessing the advertisement web page of the corresponding client terminal (S503). The measurement method, as mentioned above, uses a general method such as a speed measurement program (applets, JavaScript, etc.).

Thereafter, the video advertisement service providing / management server loads the load of the server providing the corresponding video advertisement and its related information in high definition in order to provide the video advertisement service (selected specific video advertisement) requested from a plurality of clients (S504). It measures (S505).

Thereafter, the video advertisement service providing / management server determines whether it is possible to provide the video advertisement service to the corresponding client based on the measured load related information (S506). If it is determined that the video ad service cannot be provided due to heavy load, we may provide other alternatives (such as banner ads and text) that require less bandwidth, or provide related messages (not available). Display the message) to the corresponding client terminal (S508).

That is, if it is determined that the load of a server providing a high-definition specific video advertisement (current simultaneous connection exceeds the maximum allowable value, etc.) is high, other alternative advertisements requiring less bandwidth are transmitted.

On the other hand, if it is determined that the load of the corresponding advertisement server does not exceed the maximum allowable value, the specific video advertisement selected by the client is provided in real time to the corresponding terminal by using the network transmission rate related information previously measured (S507).

Thereafter, the video advertisement service providing / management server checks whether there is a video advertisement service addition request from the corresponding client terminal (S509), and if there is no additional request, the video advertisement service to the corresponding terminal is terminated (S510). On the other hand, if the check result, the additional service request, the above-described video advertising service providing process (steps after S502) is repeated.

The drawings and detailed description of the invention are merely exemplary of the invention, which are used for the purpose of illustrating the invention only and are not intended to limit the scope of the invention as defined in the claims or in the claims. Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible from this. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

According to the present invention described above, after measuring in advance the cookie information, including the network transmission rate and IP address for each of the plurality of client terminals connected to the Internet through the web browser of the terminal in advance, based on the measured cookie information By providing a video advertising service suitable for the Internet connection environment (speed / bandwidth, etc.) of the terminal in real time, it is possible to provide a high-definition video advertising service over the TV in real time.

In addition, by utilizing the limited server resources to maximize the return on investment in the service facility, as well as improving the additional revenue through the transmission of alternative advertising and more accurate predictions when providing advertising services by identifying the number of high-speed network users It can work.

Claims (13)

A web server providing and managing a web page for providing the video advertisement service according to a client connection and a video advertisement service request on a wired / wireless communication network; Before providing the video advertisement service requested by the client terminal, the Internet connection environment of the client terminal is examined / analyzed, and the video advertisement supported by the browser of the client terminal based on the information related to the surveyed / analyzed Internet connection environment. A video advertisement service providing / management server for providing a service or providing a corresponding advertisement service in real time; And Database management server that manages a plurality of databases that store various changes and additional information according to the video advertising service provided by the client terminal Video advertising service providing system using the Internet, characterized in that it comprises a. A web server providing and managing a web page for providing the video advertisement service according to a client connection and a video advertisement service request on a wired / wireless communication network; A video advertisement service providing / management server for providing a video advertisement service requested from the client terminal or providing a substitute advertisement service in real time while simultaneously researching and analyzing an internet access environment of the client terminal; And Database management server that manages a plurality of databases that store various changes and additional information according to the video advertising service provided by the client terminal Video advertising service providing system using the Internet, characterized in that it comprises a. The method according to claim 1 or 2, The video advertising service providing / management server, After measuring the load of the server for supplying the video advertising service, based on the load-related information, the load measurement / management unit for selecting the corresponding advertisement providing server further comprises providing a video advertising service using the Internet system. The method of claim 3, wherein The measured load related information, System for providing a video advertisement service using the Internet, characterized in that it comprises the number of simultaneous access to the advertisement providing server and the maximum number of connections allowed. According to claim 1, The video advertising service providing / management server, A speed measurement / management unit repeatedly measuring a network transmission speed of the terminal over a predetermined number of times before providing the video advertisement service requested by the client terminal; An IP measurement / management unit for repeatedly measuring the Internet Protocol (IP) address of the client terminal by a predetermined number of times, and storing and managing each terminal; A cookie information manager configured to store and manage the received cookie information when cookie information including the measured network transmission speed and an IP address is received from the client terminal; An advertisement service provider configured to provide a video advertisement service requested from the client terminal in real time or a substitute advertisement service based on the received cookie information; And Statistics processing / management unit for statistically processing the received cookie information for each measurement number, client terminal and numerical value in accordance with a predetermined standard Video advertising service providing system using the Internet, characterized in that it comprises a. The method of claim 5, The IP measurement / management unit, When the client terminal is measured as having a mobile IP address, the video advertisement service providing system using the Internet, characterized in that for storing and managing the first to fourth octet forming the repeated IP address. According to claim 1, The database management server, A client DB for storing the client terminal and related information; A speed DB storing a network transmission speed measured for each client terminal and a program for measuring the network speed; An IP DB storing the IP address measured for each client terminal and related information thereof; A cookie information DB in which cookie information for each client terminal is stored; An advertisement service DB storing video advertisements and substitute advertisements provided in real time for each of the client terminals; And Statistics DB that stores the statistical information of the measured cookie information for each client terminal according to a predetermined format Video advertising service providing system using the Internet, characterized in that it comprises a. The method of claim 2, The video advertising service providing / management server, Repeatedly measure the network transmission speed of the client terminal a predetermined number of times, and provides a video advertisement service using the Internet, characterized in that it comprises a real-time speed measurement / management unit for storing and managing the measured network transmission rate related information for each terminal system. In the method for providing a video advertising service to a client terminal connected to the Internet through a wired or wireless communication network, A first step of measuring an internet connection environment of the client terminal before providing a video advertisement service to the client terminal; A second step of measuring a load of a server that provides the video advertisement service based on the measured information related to an internet access environment; And A third step of providing a video advertisement service to the client terminal in real time based on the measured load related information; Method for providing a video advertising service using the Internet, characterized in that it comprises a. The method of claim 9, The first step, Repeatedly measuring the network transmission speed of the client terminal over a predetermined number of times; Repeatedly measuring the IP address of the client terminal a predetermined number of times; And Statistically measuring the measured network transmission rate and IP address according to a predetermined format Method for providing a video advertising service using the Internet, characterized in that it comprises a. The method of claim 9, The second step, Measuring a current number of simultaneous connections to a server providing the video advertising service; And Checking whether the measured number of simultaneous connections exceeds a maximum allowable value. Method for providing a video advertising service using the Internet, characterized in that it comprises a. The method according to claim 9 or 11, The third step, And if it is determined that the measured number of simultaneous accesses exceeds the maximum allowable value, providing an advertising service substituted for the video advertising service. In the method for providing a video advertising service to a client terminal connected to the Internet through a wired or wireless communication network, Measuring a network transmission speed of the client terminal connected to the Internet in real time and simultaneously providing a video advertisement service to the client terminal based on the measured speed related information; Method for providing a video advertising service using the Internet, characterized in that it comprises a.