KR20020089113A - Advertisement supplying method and advertisement supplying system - Google Patents

Abstract

PURPOSE: To actualize a strategical point imparting device which increases the advertisement effect. CONSTITUTION: At a Web site, a server device 10 which gives points making it possible to receive services corresponding to the quantity of use, is equipped with a network means 13, a file 28 storing points, etc., based upon investments by sponsors, files 32 and 24 storing banner advertisements, a point generation part 14 which determines the numbers of points to be displayed in the banner advertisements, a Web control part 11 which displays the banner advertisements given the numbers of points in Web pages, and a user data management part 12 which manages the points that users obtain.

Description

Advertisement supplying method and advertisement supplying system

The present invention relates to an advertisement supply method using points that serve as incentives for advertisement viewing, and more particularly, to a technology for managing the appearance of point to be displayed.

With the recent spread of computer networks represented by the Internet, web pages have become an important advertising medium. It is widely practiced for creators of web pages to gather sponsors and to post advertisements about the sponsors, called banner advertisements, on web pages.

When the user clicks on the banner advertisement, the banner advertisement moves to the website of the sponsor providing the banner advertisement, and has an advertisement effect of displaying the advertisement information that the sponsor wants to view to the user. To this end, sponsors have taken various measures to increase user clicks.

As one of the measures, a point is considered to give a point to the user who clicked the banner advertisement. It is expected that the user will actively click on the banner advertisement if the user can receive some service by collecting these points.

However, in the method of uniformly giving points to a user who clicks on a banner advertisement, it is difficult for a sponsor to perform a strategic advertisement, for example, setting a campaign period or narrowing the target user.

The present invention has been invented in view of the above situation, and an object thereof is to provide a method for providing a strategic point and an apparatus therefor for enhancing an advertising effect.

1 is a block diagram for explaining the overall configuration of this embodiment.

2 is a block diagram for explaining the configuration of the server system 10.

3 is a diagram illustrating an example of the configuration of registered user data 220 recorded in the user registration information file 22.

4 is a diagram illustrating an example of the configuration of the latest log data 270 recorded in the latest log file 27.

5 is a diagram showing an example of the configuration of sponsor point management data 280 recorded in the sponsor point management file 28. As shown in FIG.

6 is a diagram for explaining the transition of a web page of a web site opened by an ad space provider.

7 is a flowchart for explaining an authentication process when allowing access to a web site.

8 is a diagram for explaining an example of a login page of a web site.

9 is a flow chart for explaining the classification process of the point target user / point non-target user.

10 is a diagram for explaining an example of the normal menu page 350.

11 is a diagram for explaining an example of the menu page 340 with points.

12 is a diagram for explaining an image of a point variation rule with respect to the number of points acquired for one banner advertisement.

13 is a diagram showing an example of the configuration of the acquisition point data 210 managed by the point management file 21.

14 is a diagram for explaining an example of the point use procedure page 410.

15 is a diagram for explaining an example of the thanks screen 360.

16 is a diagram for explaining another example of the thanks screen 360.

In order to solve the above problems, the advertisement supply method according to the present invention is an advertisement supply method for displaying advertisement information on a terminal device connected via a network, the identification information of the advertisement client and the identification information of the advertisement information associated with the advertisement request Receiving information from the terminal of the advertisement client and generating an incentive point for the advertisement reading displayed on the advertisement information, and storing information in association with the identification information of the received advertisement client and the identification information of the advertisement information. Displaying the stored point management information on the terminal of the client, and accepting the input / change of the point management information; and updating the point management information stored in the storage means in accordance with the received input / change. And point management information stored in the storage means in response to the advertisement viewing request from the terminal of the advertisement viewer. , Advertisement information attached to the stage, the generation point for generating a point indicating attaching the advertisement information, and a step of displaying the ad viewers terminal to the selectable state.

As a result, since the sponsor can control the grade of the points given to the user, it becomes possible to realize the strategic point granting to increase the advertising effect.

EMBODIMENT OF THE INVENTION Embodiment of this invention is described in detail with reference to drawings.

Embodiment of the Invention

In this embodiment, an advertisement space provider, an advertisement sponsor, and a user appear. The ad space provider establishes a web site on a computer network, for example, the Internet, and provides several areas within the web page displayed on this web site to the ad space. The advertising sponsor invests in a web site established by an ad space provider to place an advertisement on a web page. The user is a viewer of the web page displayed on the web site opened by the advertisement space provider. In addition, a user may basically correspond to an unspecified number of Internet users, but when it means a specific user, for example, a user who has completed a predetermined registration, etc., the purpose thereof is specified and described.

In this embodiment, the outline | summary of the web site which the advertisement space provider opened is demonstrated. This web site can be said to be a site that comprehensively provides various contents for entertainment purposes, for example, games and product information.

In addition, this website has established a so-called shopping mall. In this shopping mall, a user can purchase products handled by an ad space provider online.

The advertising sponsor invests in an advertising space provider and places an advertisement consisting mainly of a rectangular shape image called a banner advertisement on a part of a web page displayed on a website opened by the advertising space provider. In addition, a portion of the contribution is devoted to the provision of incentive points (hereinafter simply referred to as "points").

This point is sometimes displayed in the banner advertisement of the advertising sponsor who provided the point on the web page. The user may click on the banner advertisement in which the points are displayed to obtain the displayed points. The user who has earned the points may use the points at a shopping mall in the web site provided by the advertisement space provider to purchase goods and the like at a discounted price.

In other words, points can be converted into an amount of money at a rate of x won per point. Here, it is assumed that the amount of contribution of the sponsor is y won, of which z won, which is a predetermined ratio, is used to provide points. At this time, the total number of points that the sponsor can provide is z / x points.

On the other hand, a user who is a purchaser can purchase a purchase price at a price of β × x one discount using β points at the time of product purchase. This discount amount β × x is based on the contribution of the sponsor.

By using these points, it is possible to provide a new type of service with less burden on the store and high advertising effectiveness.

(Configuration of Embodiment)

The whole structure of this embodiment is demonstrated using the block diagram of FIG. In this figure, a server system 10 operated by an advertising space provider and an unspecified number of terminal computers 30 available to a user are connected through a computer network, for example, the Internet 40.

As the terminal computer 30, an information processing apparatus capable of accessing the Internet, such as a personal computer (PC) and an entertainment apparatus, may be used. The terminal computer 30 includes a display device such as a CRT device, a liquid crystal device or a TV receiver, and an input device such as a keyboard or a controller. The user can access the server system 10 with the terminal computer 30 using application software such as a browser.

2 is a block diagram illustrating a functional configuration of the server system 10. The server system 10 may use a server computer including a CPU, a main memory device, and the like.

In the figure, the server system 10 includes a web control unit 11, a user data management unit 12, an input / output control unit 13, and a point generation unit 14. These functional units are mainly realized by executing a computer program stored in a main memory device by a CPU or the like that controls the server system 10. Such a computer program can be recorded and distributed on a portable storage medium such as a CD-ROM.

The web control unit 11 controls each function unit of the server system 10 according to a predetermined computer program or the like.

The user data management unit 12 manages information on registered users using the point management file 21 and the user registration information file 22 to be described later. The user data management unit 12 extracts the user's personal information of the point management file 21 or the user registration information file 22, for example, using the user ID as a key, or the user has obtained points. In this case, processing such as recording the information in the point management file 21 is performed.

The input / output control unit 13 is an interface for controlling transmission and reception of information through the Internet 40.

The point generator 14 creates a point to be displayed on the web page.

The server system 10 also includes a storage device composed of a hard disk or the like. As shown in FIG. 2, the point management file 21, the user registration information file 22, the point banner advertising file 23, the normal banner advertising file 24, the shopping mall information file 25, and the content file 26. , The most recent log file 27, the sponsor point management file 28, and the file for access management 29 are stored.

The point management file 21 is a file managed by the user data management unit 12. The point management file 21 is associated with point data 210 regarding points acquired by the user and information for identifying a sponsor who provided the points. Store data 210.

13 is a diagram illustrating an example of the configuration of the acquisition point data 210. In this figure, the acquisition point data 210 includes the number of points 211, the sponsor ID 212 which is the identification information of the sponsor who provided the point, the banner advertisement ID 213 which is the identification information of the banner advertisement on which the points are displayed, and the points. It is composed of a user ID (214), the point acquisition date 215, and the point expiration date (216) that is identification information of the user who obtained the.

The user registration information file 22 is a file managed by the user data management unit 12 and stores registered user data 220 associated with a user ID and a password of a registered user.

3 is a diagram illustrating an example of the configuration of registered user data 220. In the figure, registered user data 220 includes user ID 221, password 222, mail address 223, address 224, credit card information 225, gender 226, age 227. , And symbol 228. The symbol 228 refers to information such as a hobby object, a subscription magazine, or the like, for example. For example, these data are inputted to the user in the user registration procedure, and the user data management unit 12 records the received data.

The user data management unit 12 of the server system 10 extracts the registered user data 220 from the user registration information file 22 using the user ID received from the user as a key. Then, the password received from the user and the password 222 recorded in the extracted registered user data 220 are inquired to perform authentication processing of the registered user.

The point banner advertisement file 23 stores image data for generating a banner advertisement to which an advertisement sponsor's point is attached. Each stored image data can be identified by data ID or data name. In the banner advertisement generated by this image data, an area for displaying a point or an area for displaying a point is formed.

The normal banner advertisement file 24 stores image data for generating a typical banner advertisement of an advertising sponsor. This banner advertisement does not have an area for displaying points. Each stored image data can be identified by data ID or data name.

The shopping mall information file 25 stores data for generating a web page constituting the shopping mall.

The content file 26 stores data, a program, and the like for generating a web page providing content such as information, games, and the like provided by the present website.

The latest log file 27 stores the latest log data 270 that records the user ID and access date and time of the user who accessed the site within a predetermined period of time, for example, within 24 hours.

4 is a diagram illustrating an example of the configuration of the latest log data 270. In this figure, the latest log data 270 is composed of a user ID 271 of an accessed user and an access date and time 272.

The sponsor point management file 28 is a file managed by the point generator 14 and used by the sponsor providing the points to manage the points. This file stores sponsor point management data 280 about points provided by the advertising sponsor.

5 is a diagram illustrating an example of the configuration of sponsor point management data 280. In this figure, sponsor point management data 280 includes a sponsor ID 281, which is information for identifying a sponsor managing this data, a banner ID 282, which is information for identifying a banner advertisement displaying a point, and a banner. Name 283, banner data name 284 relating to the data name (file name) for generating the banner advertisement to be displayed, point allocation 285, which is information for determining the relationship between the grade of the points to be displayed and the number of appearances, and points An appearance period 286, which is information for defining an appearance period of the information, an intensive appearance period 287, which is information for defining a period for intensively displaying points, an expiration date 288, which is information for defining an expiration date of points, and a point for displaying the points It consists of user information 289 which is information about a user layer.

The access management file 29 stores the access situation such as a history of the number of accesses per day in this site.

The configuration of the server system 10 has been described above, but the server system 10 is not limited to this configuration. The server system 10 can be configured using not only one computer system but also a plurality of computer systems. In particular, in the case of a storage device, it is preferable to provide a plurality of storage devices by distributing so-called mirroring in preparation for data loss or server downtime.

(site map)

Next, the outline | summary of the change of a web page in the web site opened by an advertising space provider is demonstrated with reference to the site map shown in FIG.

The web control unit 11 recommends input of a user ID and a password on the login page 310 of this website. Upon receipt of the user ID and password, the user data management unit 12 refers to the user registration information file 22 and performs authentication processing. As a result, when authenticated as a registered user, a menu page for recommending selection of content provided by the web site is displayed.

Before the display of the menu page, the web control unit 11 performs classification processing for the user who is the target of point assignment and the user who is not the point granting target, based on a predetermined classification condition.

A menu page 340 including a banner advertisement with a point is displayed after displaying a page 320 for notifying that the user is classified as a point target user after performing processing for calculating points to be displayed again for the users classified as the point target users. Is displayed. In addition, the points are displayed within banner advertisements about the advertising sponsor who provided the points.

On the other hand, for a user classified as a point non-target user, a page 330 for notifying that the user is a point non-target user is displayed, and then a menu page 350 including a banner advertisement without a point attached is displayed.

The point-targeted user can obtain a point displayed in the banner advertisement by clicking the banner advertisement to which the point is attached. On all menu pages, upon receiving a click of the banner advertisement, the user moves to the web page 410 of the advertisement sponsor displayed on the banner advertisement.

The advertising space provider has opened a so-called shopping mall on this website. The user may display the login page 400 of the shopping mall on any of the menu pages 340 and 350 by clicking the shopping button. In addition, a purchase procedure may be performed by designating a desired product in the shopping mall.

When purchasing, the user may receive a discount service that discounts the purchase price according to the use point using the acquired points. When the web control unit 11 receives a purchase instruction using a point from the user, the web control unit 11 displays a Thanks screen 360 displaying the name of the sponsor of the advertisement which provided the point, etc., on the display device of the terminal computer 30 used by the user. .

(Point management processing)

Next, the management method of the points provided by this website is demonstrated. Points are formed based on the contribution of the advertising sponsor, as described above. In addition, the points displayed in the banner advertisement may be set in various kinds of grades such as 1 point, 5 points, and 10 points, and the ad sponsor may control the appearance of each grade.

That is, the grade of the points displayed on the website is variable, and the advertising sponsor can set the grade and frequency of the points to be displayed in the banner advertisement, the temporal fluctuations, the expiration date of the points, the user layer to which the points are assigned, and the like. As a result, for example, it is possible to effectively compress an object by human and temporal execution of an advertising strategy.

The sponsor point management data 280 shown in FIG. 5 will be described in more detail. The sponsor ID 281 is information for identifying the sponsor of the banner advertisement. The banner ID 282 and the banner name 283 are information for identifying the banner advertisement. The banner data name 284 is information for specifying image data for generating a banner advertisement.

The above information is mainly used for administrative purposes such as specifying a banner advertisement. The point allocation 285, the appearance period 286, the concentrated appearance period 287, the expiration date 288, and the user information 289 shown below are information mainly used for the purpose of controlling the points to be displayed. As will be described later, the advertising sponsor can check these information on the banner advertisement formed based on his / her contribution online or the like, and set and manage some of the information. The contents and settings of these information will be described.

The point allocation 285 further includes a total number of points 2851, a point allocation table 2852, and a remaining number of points 2853.

The total number of points 2851 is the total number of points that can be displayed in the banner advertisement, and is determined according to the investment amount of the advertising sponsor. Therefore, this item is set so that when the advertising sponsor notifies the server system 10 of the contribution amount, for example, through the Internet 40, it is converted into the number of points. After that, the ad sponsor cannot freely change the value.

The point distribution table 2852 is information indicating the number of appearances 28522 and the number of appearance completions 28523 for each point of the class 28521 shown in the distribution table.

In the table, the class 28521 is an item for setting the class of points that can appear, for example, 0, 1, 5, 10, and the like. These ratings may be set in advance or may be freely set by the advertising sponsor. In addition, some grades may be fixed, and other grades may be freely set by the advertising sponsor.

The number of appearances 28522 in this table is an item that sets how many occurrences of each grade point appear. This item can be freely set by the advertisement sponsor within the range that the total grade does not exceed the total number of points. In addition, this item may be set using the appearance ratio of each point.

In this table, the appearance completion count 28523 is an item that sets how many points of each grade appear. Therefore, this item is updated according to the point generated by the point generator 14 so that the advertising sponsor cannot change the value.

In the table, the number of remaining points 2853 is obtained by subtracting the appearance completion point from the total number of points. If this value is zero, no points will appear in the banner ad. This item is updated by the point generator 14 in accordance with the points that appear, so that the advertising sponsor cannot change the value.

The appearance period 286 is an item that determines the appearance period of the banner advertisement managed by the data, and can be set by the advertisement sponsor. The point allocation table 2852 and the appearance period 286 are set to determine the number of point appearances per day and the point appearance grade. The number of point appearances per day and the point appearance grade may also be displayed for the confirmation of the advertising sponsor.

The concentrated appearance period 287 is an item set when, for example, a campaign or the like is held and the advertising sponsor wants to intensively present points for a predetermined period within the appearance period. In this item, the concentrated appearance period 2871 and the number of appearance points 2872 can be set. The number of appearance points to be set can be set to any of the number of appearances, the appearance ratio, and the appearance class. In addition, whether or not to set this item is arbitrary for the advertising sponsor. Also for this item, the number of points appearing per day and the grade of appearance per day of the concentrated appearance period may be displayed for the confirmation of the advertising sponsor.

The expiration date 288 is an item that can set a period in which the given points can be used. It is set when a point with an expiration date is to be given by a special campaign measure. Whether or not to set this item is arbitrary for the advertising sponsor. If not set, the point to be given does not have an expiration date.

The user information 289 is an item to be set when the situation of point appearance is to be controlled in accordance with the attribute of the user. For example, it is possible to set the personal information of the user recorded in the user registration file 22, for example, age, gender, preferences, etc., to display the points intensively for the corresponding user. The advertisement sponsor can also set this item arbitrarily.

As such, referring to the sponsored point management file 28, the point generator 14 may calculate the grade and the number of appearances of points to be displayed in one day. Then, a list of the grades of the points that can be displayed in the future can be created from the grades and the number of points already displayed on that day.

In the above, the management method of the point provided in this site was demonstrated. In addition, the advertising sponsor can confirm and change information for controlling the points. The processing for this can be performed, for example, on a web page as shown below.

When the web control unit 11 receives a display request of the sponsor point management data 280 from an advertising sponsor on a management web page (not shown), the sponsor point management data 280 is set using the sponsor ID and the banner ID as keys. Extract The extracted data is displayed on the display device of the terminal computer 30 used by the advertising sponsor. When the advertisement sponsor changes the value of the changeable item, the web controller 11 receives the information through the input / output controller 13. The point generator 14 then rewrites the information of the sponsored point management data 280.

(User Authentication Processing)

Next, the specific process of the server system 10 at the time of receiving an access request from the user's terminal computer 30 is demonstrated.

In the present embodiment, in order for a user to access a web site established by an advertisement space provider and browse a web page, it is necessary to complete user registration in advance. This is because the points that can be obtained from the website are managed for each user. However, reading may be allowed to unregistered users. In this case, the unregistered user is excluded from the point granting object so that management of points is possible for each user.

The authentication process when allowing a user who has already registered to access this site will be described. 7 is a flowchart illustrating this process. In addition, an unregistered user can register a user by displaying a registration page (not shown) and inputting items such as a name, mail address, and address. These information are recorded in the user registration information file 22.

A registered user who wishes to access this site can enter a user ID 311 and a password 312 on the login page 310 as shown in FIG. 8. After input, click the OK button 313. Then, the input user ID and password are transmitted to the server computer 10 (S101).

The web control unit 11 of the server system 10 that has received the user ID and password retrieves the registered user data that matches the user ID received from the user registration information file 22 using the user data management unit 12 ( S102) It is determined whether or not the received user ID exists in the registered user file (S103).

If the received user ID does not exist in the registered user file, the display "register because it is not registered" is displayed on the display device of the terminal computer 30 (S104). However, access may be allowed to an unregistered user.

If the received user ID exists in the registered user file, it is determined whether the password recorded in the extracted registered user data and the received password match (S105). As a result, if there is a match, the user is allowed to access the site, and the authentication process ends (S106).

On the other hand, when the password recorded in the extracted user data and the received password do not match, after displaying the display "The password is incorrect" (S107) on the display device of the terminal computer 30, the login page ( 310) and input of a user ID and password is recommended again.

(User classification processing)

Next, the web control part 11 performs the classification process of a point target user / point non-target user with respect to the user who entered the user ID and password, and completed the authentication process. This classification process is performed by judging the conditions shown below. 9 is a flowchart for explaining this process.

By the way, this user classification process is mainly performed for the purpose of controlling the load of the server system 10. FIG. In other words, in order to manage the points, the log situation in the user's site must be managed. However, if the log management is performed for all users, there is a possibility that the server system 10 is overloaded. Therefore, the load of the subsequent server system 10 is controlled by classifying a user who manages the log situation and a user who does not manage the log situation, that is, a point target user and a point non-target user after authentication processing.

The web control unit 11 first classifies based on the number of times of access by the same user within the prescribed period which is the first classification condition (S201). In addition to the purpose of load control of the server system 10, the user who accesses a predetermined number of times or more within the prescribed period is used for the purpose of classifying the user as a point non-target user. That is, in order not to give an excessive point to a user who intensively accesses for a short period of time for the purpose of acquiring points.

The prescribed period can be, for example, 2 hours or 24 hours, and the predetermined number of times can be, for example, 3 times. These settings can be changed automatically or manually by the ad space provider or ad sponsor depending on the situation in which the site is accessed.

The web control unit 11 manages the access log status within a predetermined period in the latest log file 27. When the user's access is accepted, the user ID and the access time are recorded in the latest log file 27. On the other hand, the recording of the user ID and the access time which has elapsed after the recording is deleted. As a result, the user ID of the user who visited the site within the prescribed period from the present time is recorded in the latest log file 27.

Classification according to a condition based on the number of times of access by the same user within the prescribed period is performed as follows.

The web control unit 11 extracts user ID data corresponding to the user ID received at the time of authentication processing from the latest log file 27. If the number of extracted data is equal to or greater than the prescribed number, the user is classified into a point non-target user S205. On the other hand, if data is not extracted and if the number of extracted data is less than the prescribed number, classification processing (S202) by the point resource as the second classification condition is performed. By performing such a process (S201), a user who has accessed more than the prescribed number of times within the prescribed period can be classified as a point non-target.

Next, the user's classification process (S202) by the point resource which is a 2nd classification condition is demonstrated. The classification by point resource classifies the user based on the remaining number of points by the contribution of the advertising sponsor.

As described above, the point generation unit 14 sets the number of point appearances per day in the sponsor point management file 28. On the other hand, the access management file 29 manages the history of the access status of the website. The web control unit 11 can predict the number of times of access per user based on this history. In addition, you may make it possible for an ad sponsor to adjust an access count prediction value with respect to this access count prediction value in consideration of the situation of a campaign.

The web control unit 11 classifies users using the ratio of the number of point appearances and the number of access predictions. That is, for example, if the number of point appearances is 100 times and the access count predicted value is 400 accesses on a certain day, the process according to other conditions, which is the next classification process, is performed for the user corresponding to 25% of the total access counts. S203), and the remaining users are classified as point non-target users S205. At this time, a method of specifying a user corresponding to the number of times of 25% is arbitrary. For example, one access can be randomly extracted for four consecutive accesses, and a user corresponding to the access can be obtained. It is also possible to set the user to correspond to the previous 100 times of access. Users who access this site according to this processing are classified based on the above probability.

The web control unit 11 can perform the user's classification processing (S203) under other conditions in addition to the classification (S201) based on the number of times of access of the same user and the user's classification (S202) by the point resource within the prescribed period. For example, when the probability of the user who is the target of the point is regulated by a law, bylaw or the like, the user's classification processing can be performed based on the probability condition for clearing the restriction. The user who satisfies this condition finally becomes the point target user (S204).

The classification process of the point target user / point non-target user has been described above. In addition, the order of the sorting process according to these sorting conditions is variable, and the combination is also arbitrary. For example, all the users who satisfy the first and second conditions can be the point target user S204 without judging the classification processing (S203) by other conditions as the third condition.

(Menu page display processing)

When the user's classification processing is completed, the web control unit 11 displays a menu page on the display device of the terminal computer 30. As described above, the menu page includes a menu page 340 with a point and a normal menu page 350. Then, for the user classified as the point target by the above-described user classification process, the page 320 for notifying that the user is the point target user is displayed, and then the menu page 340 with the point is displayed. On the other hand, for the user classified as the point non-target, the page 330 notifying that the point non-target user has been displayed is displayed, and then the normal menu page 350 is displayed.

At this time, the page 320 for notifying that the user is a point target user is displayed with the same numbers arranged side by side, for example, "777", and the page 320 for notifying that the user is a point non-target user is shown. For example, different numbers are arranged as shown in " 735 " to create an atmosphere as if the classification of the point object and the non-object is performed in the slot machine, and the user classification process can have game characteristics.

10 is a diagram illustrating an example of a normal menu page 350. In the figure, the normal menu page 350 includes a menu button group 351 for transitioning to a web page of various contents, a banner advertisement group 352 for displaying banner advertisements, and a shopping button for transitioning to a shopping mall page. 353) is disposed.

11 is a diagram illustrating an example of the menu page 340 with points. In this figure, the menu page with a point 340 includes a menu button group 341 for transitioning to a web page of various contents, a banner ad group with a point 342 in which points are indicated in banner advertisements, and a shopping mall page. The shopping button 343 for disposing is arranged.

(Point generation processing)

A process of generating a point to be displayed in the banner advertisement of the pointed menu page 340 will be described. The distribution of points to be displayed in the banner advertisement may be controlled by the advertising sponsor as described above. However, the grade of points actually displayed for each user is generated for each display of the banner advertisement by the processing as described below.

The points to be displayed are generated based on the point grade 28521 set in the sponsor point management file 28, the number of occurrences 28522 and the appearance completion 28523, and individual information of the user. The individual information of the user includes the total number of points acquired by the user, the number of points acquired for one banner advertisement, the number of points acquired within a certain period for one banner advertisement, a purchase history, and the like. These information are recorded in the point management file 21 or the like. In addition, when the user's age, gender, preferences and the like are recorded in the user registration information file 22, points can be generated based on these information as well. This information is referred to as point variation factor.

First, the point generation unit 14 creates a list of the grades of points that can be displayed in the banner advertisement with reference to the sponsor point management file 28. Based on the point variation factor, the grade of the points to be displayed is determined from the list of displayable grades of points.

Although the method of generating points by the point change factor is arbitrary, for example, a point change rule about a change factor to be applied is created, and in the sponsor point management file 28 or in association with the sponsor point management file 28, Remember it. The point generator 14 may generate a point with reference to the rule. The processing at this time will be described taking as an example the case where a rule is created with the acquisition point for one banner advertisement as a variable.

12 is a diagram illustrating an image of a point variation rule with respect to the number of points acquired for one banner advertisement. In this figure, the horizontal axis is the number of acquisition points for one banner advertisement, and the vertical axis is the relative value of the display point class. Here, the relative value of the display point grade is a value associated with the displayable point grade, and may mean, for example, "the largest grade among the displayable point grades" and the "third largest grade". In this figure, it is divided into five steps. The line indicated by this rule shows that the display point grade gradually decreases as the number of acquired points increases. For example, when the number of acquisition points is 20 or less, the highest point among the displayable points is displayed, and as the acquisition points increase, the displayed points are gradually lowered. If the acquisition point exceeds 100, the point for the banner advertisement is not displayed. In this example, the point generating unit 14 generates the class of points to be displayed from the point variation rule and the list of displayable point classes.

Therefore, when a user first displays a banner advertisement, a high point grade is displayed among the grades 28521 defined in the point allocation table 2852. If the same banner advertisement is displayed several times, the display point is gradually obtained. The points will be reduced. Then, by allocating a decrease in the point display for the user to another user who has not yet earned much points, it is possible to grant points provided by the same advertising sponsor to a wider user base.

About the displayed point, a user acquires by clicking a banner. The point generation unit 14 rewrites the appearance completion 2854 and the remaining number of points 2853 recorded in the corresponding banner advertisement data in the sponsor point management file 28.

Next, the case where the user information is a variation factor is taken as an example. For example, it is assumed that information is recorded in the user information 289 of the sponsor point management data 280 that the user is a teenager and the game is a hobby. The point generation unit 14 refers to the user registration information file 22 and examines information on the age and preference of the registered user. If it is recorded that there are ten users targeted for points and that the game is a hobby, the higher point grades are displayed among the point grades set in the point allocation table 285. By doing in this way, it becomes possible to implement the advertising strategy which compressed the user base.

You can also create points by controlling points for other variables. It is also possible to set a point variation rule in which a plurality of variation factors are combined. The adjustment of the variation factor may be performed by the advertising sponsor in the same manner as the change of the sponsor point management data 280. In addition, the advertisement space provider may perform the operation.

In the above, the process of generating the point to display on the banner advertisement of the menu page with a point 340 was demonstrated.

Here, the point banner advertisement file 23 posted on the pointed menu page 340 and the normal banner advertisement file 24 posted on the normal menu page 350 are formed on separate storage devices. In this page, a banner advertisement is displayed in return for the sponsor's investment. However, if a banner advertisement is not displayed due to a malfunction of a storage device or the like, there is a fear that the credit of the advertisement space provider is lowered. For this reason, even when one storage device is in a malfunction state, the banner advertisement file stored in the other storage device can be used temporarily.

To this end, the web control unit 11 monitors the operation status of the storage device in which each file is recorded. When one storage device is stopped, the web control unit 11 immediately uses the other storage device to display banner advertisements. It is supposed to generate. That is, image data for generating banner advertisements stored in the point banner advertisement file 23 and the normal banner advertisement file 24, and image data related to the same advertisement sponsor are associated with each other.

(Point management processing)

As described above, the user can obtain the displayed point by clicking the banner advertisement to which the point is attached.

At this time, the web control unit 11 manages the points given to the user by the following processing.

Upon receiving the click of the banner advertisement in which the point is displayed, the web control unit 11 records the displayed point grade and information about the point in the point management file 21.

FIG. 13 is a diagram showing an example of the data configuration of point management data 210 recorded in the point management file 21 as described above.

In this figure, the number of points 211 records the number of points obtained. Sponsor ID 212 records a sponsor ID for identifying the advertising sponsor who provided the point. The banner advertisement ID 213 records the banner advertisement ID for identifying the banner advertisement in which the point was displayed. The user ID 214 records the user ID of the user who obtained the point. The point acquisition date 215 records the date of acquiring the point. The point expiration date 216 records the date of the expiration date when the acquired point has a valid expiration date. The expiration date of the point may be set to the expiration date 288 of the sponsor point management data 280 as described above.

In this way, the points acquired by the user are added with identification information of the sponsor who provided the points, and recorded. The advertising sponsor can grasp how the provided point is used by using the identification information as a key.

(Use points)

Next, the use of points in a shopping mall opened by the advertising space provider on this site will be described.

When the web controller 11 receives a click of the shopping button of the pointed menu page 340 or the normal menu page 350, the web controller 11 displays a shopping mall 400 as shown in FIG. 6.

The user can browse a web page on which a product desired to be purchased is posted in a shopping mall, and can perform a purchase procedure by designating a specific product. In the procedures of viewing a web page on which a product is posted, designating a product, designating a payment method, payment, and the like, the description thereof is omitted.

After accepting the designation of the product at the shopping mall, the web control unit 11 causes the display device of the terminal computer 30 to display the point use procedure page 410 as shown in FIG. 14 as part of a purchase procedure. . This page may be displayed as a target user.

In this figure, in the point use procedure page 410, a field 411 for indicating that a point can be used and an explanation of a method for converting the point into a discount amount, and a field 412 for displaying a purchase amount of a specified product. ), A column 413 for displaying the balance of points acquired by the user, a field 414 for specifying that a point is not used, and a field for inputting a designation and use level for the point to be used. 415 and a purchase button 416 for executing the purchase are arranged. Here, the balance of points acquired by the user is referred to the point management file 21, the acquisition points are extracted using the user ID 214 as a key, and the total is calculated and displayed.

When the user inputs the designation that the point is not used, the web control unit 11 performs the settlement processing based on the amount displayed in the column 412 that displays the purchase amount.

On the other hand, when the user receives an input from the user that the point is to be used and designation of the use class, the web control unit 11 uses the use point grade as the amount of money from the amount displayed in the field 412 for displaying the purchase price. Payment is made by subtracting the converted amount.

Then, the point data corresponding to the used points are deleted from the point management file 21. The used flag area may be created in the point management data 210 and displayed on the used flag of the point data corresponding to the used points.

In this way, the purchase price in the shopping mall opened by the advertisement space provider is discounted by using the points based on the investment of the advertising sponsor. By introducing this structure, the advertisement space provider can induce a user's purchase motivation by discounting the purchase price without paying a discount amount.

Points may be used for discounts in exchange for the amount of money, and may be used for exchange with premium goods.

(Display theThanks screen)

After completing the purchase procedure of the merchandise using the points, the server system 10 displays the Thanks screen 360 on the display device of the terminal computer 30. 15 is a diagram illustrating an example of a thanks screen 360. In this figure, the Thanks screen 360 includes a column 361 for displaying a sentence expressing gratitude for a purchase and a discount amount, a column 362 for displaying a banner advertisement of a sponsor who provided the point, and a point for providing a point. A column 363 displaying a sponsor name and a column 364 displaying the number of provided points are arranged.

When a user uses points, when there are a plurality of advertisement sponsors providing the points, several methods can be used for which advertisement sponsors the points provided from are used.

For example, the points acquired before or after time may be automatically used in order. Alternatively, the acquisition completion point may be displayed together with the provided advertisement sponsor information, and the selection of the use point of the user may be accepted.

As a result, when there are a plurality of advertisement sponsors providing points to be used, as shown in FIG. 16, the point providing sponsor is displayed on the Thanks screen 360 together with the number of points provided. In this figure, the Thanks screen 360 includes a column 361 for displaying a sentence expressing gratitude for a purchase and a discount amount, a column 365 for displaying banner advertisements of a plurality of sponsors who provided points, and points. A column 366 displaying a plurality of sponsored names provided with a field and a column 367 displaying a number of the plurality of provided points are disposed.

In this way, by displaying the name and the like of the advertising sponsor who provided the point, when the point is used, the advertising effect on the site can be further enhanced as the advertising sponsor.

As described above, according to the present invention, since the sponsor can control the grade of the points given to the user, it becomes possible to realize the strategic point granting to increase the advertising effect.

Claims (12)

Advertisement supply method to display the advertising information to the networked terminal device, Receiving identification information of the advertisement client and identification information of the advertisement information related to the advertisement request from the terminal of the advertisement client; Information for generating points that serve as incentives for advertisement viewing displayed on the advertisement information. Point management information stored in the storage means in association with the identification information of the received advertisement client and the identification information of the advertisement information is obtained from the terminal of the advertisement client. And accepting input / change of this point management information, Updating the point management information stored in the storage means in accordance with the received input / change; In response to a request for viewing an advertisement from a terminal of an advertisement viewer, generating a point attached to the advertisement information with reference to the point management information stored in the storage means; And displaying the generated advertisement information to the terminal of the advertisement viewer in a selectable state. The method of claim 1, wherein the point management information includes information on a combination of a grade of a point to be displayed and a number thereof. The advertisement supply method according to claim 1, further comprising the step of granting the advertisement viewer a point attached to the advertisement information upon receiving the selection of the advertisement information from the advertisement viewer. The method of claim 1, wherein the point management information includes a rule for determining a point to be displayed, and in the step of generating the point, determining the grade of a point to be displayed by attaching it to advertisement information with reference to the rule. Advertising supply method characterized by. Advertisement supply system to display advertising information on the network connected terminal device, Means for receiving the identification information of the advertisement client and identification information of the advertisement information related to the advertisement request from the terminal of the advertisement client; Information for generating points that serve as incentives for advertisement viewing displayed on the advertisement information. Point management information stored in the storage means in association with the identification information of the received advertisement client and the identification information of the advertisement information is obtained from the terminal of the advertisement client. Means for accepting an entry / change of this point management information, Means for updating the point management information stored in the storage means in accordance with the received input / change; Means for generating a point to be attached to the advertisement information with reference to the point management information stored in the storage means in response to the advertisement viewing request from the terminal of the advertisement viewer; And a means for displaying the generated advertisement information to the terminal of the advertisement viewer in a selectable state. 6. The advertisement supply system according to claim 5, wherein the point management information includes information on a combination of a grade of a point to be displayed and a number of times. 6. The advertisement supply system according to claim 5, further comprising means for granting the advertisement viewer a point attached to the advertisement information upon receiving selection of advertisement information from the advertisement viewer. 6. The point management information according to claim 5, wherein the point management information includes a rule for determining a point to be displayed, and the means for generating the point determines the grade of the point displayed by attaching to the advertisement information with reference to this rule. Advertising supply system. A program product that functions as a computer as an advertisement supply system that displays advertisement information on a terminal device connected through a network. Processing for receiving the identification information of the advertisement client and the identification information of the advertisement information related to the advertisement request from the terminal of the advertisement client; Information for generating points that serve as incentives for advertisement viewing displayed on the advertisement information. Point management information stored in the storage means in association with the identification information of the received advertisement client and the identification information of the advertisement information is obtained from the terminal of the advertisement client. The processing of accepting the input / change of this point management information, A process of updating the point management information stored in the storage means in accordance with the received input / change; A process of generating a point to be attached to the advertisement information with reference to the point management information stored in the storage means in response to the advertisement viewing request from the terminal of the advertisement viewer; A program product characterized by causing a computer to execute a process of displaying, on a terminal of an advertisement viewer, advertisement information including generated points in a selectable state. 10. The program product according to claim 9, wherein the point management information includes information on a combination of a class of points to be displayed and the number of points. 10. The program product according to claim 9, wherein upon receiving selection of advertisement information from an advertisement viewer, the computer further executes a process of granting the advertisement viewer a point attached to the advertisement information. The method of claim 9, wherein the point management information includes a rule for determining a point to be displayed, and in the process of generating the point, determining a grade of a point to be displayed by attaching it to advertisement information with reference to this rule. Program product characterized.