KR20020066660A - Point Reserve Method on Internet Shopping mall - Google Patents

Abstract

The present invention relates to a method of earning points in a shopping mall, to a consumer through improved distribution and even distribution of wealth through a unique point distribution method that can be used together on-line and off-line. The real return of profit is made possible.

By member A's recommendation, member B registers, and by member B's recommendation, another member C forms a multi-level pyramid structure that repeats registration as a lower-level member. In earning the member a certain amount of points, any of the member A, member B and member C who purchased the goods, and the class to which the direct and indirect recommenders related to member A, member B and member C belong, Points are equally earned to all members located at the upper level, and each member is further credited with additional points proportional to the accumulated points for a predetermined period of time to each member grouped by the relationship between the recommender and the recommender. There is an advantage in that it can contribute to securing members and increasing sales.

Description

Point Reserve Method on Internet Shopping Mall}

The present invention relates to a method of earning points in a shopping mall, and more particularly, evenly distributed distribution of sales and wealth by a unique point earning method that can be used together on-line and off-line. It is to provide a method for earning points of the shopping mall that can be returned to the consumer through a substantial profit.

With the rapid development of information and communication technology, the Internet has become a powerful medium to change the paradigm of pursuing new economic value and living. In addition, the Internet is basically a tool for communication that transcends time and space, and shares the space for business as well as the real market.

Recently, Internet companies are trying to provide better services, various contents, and strengthen marketing to achieve the growth of members and traffic, which are the basis of revenue generation. A typical example is that a certain amount proportional to the purchase price purchased by the purchaser is earned as a point, and when the accumulated points exceed a certain standard, it is possible to convert the product or cash.

The above points earning method is to earn the points through the method of purchasing the product directly, or to recommend another buyer who has the purchasing power of the product when the recommended member purchased the goods together with the recommender to provide the points together This is parallel.

By providing a certain amount of earning points to the members who purchased the items as well as the members who recommended them, the shopping mall is easy to recruit new members, and all members purchase products more actively to earn points. Could.

In order to use the point earning system described above, as shown in FIG. 1, member B-1 or member B-2 joins the member B to purchase goods by the member A's recommendation, and another member C-1 by the member B's recommendation. Or member C-2 and member C-3 or member C-4, and have a pyramid structure in which member D joins by member C and member E joins by member D step by step.

In the above member structure, when each member purchases a product, a certain ratio corresponding to the price of goods, that is, member A is 500 points, member B-1 is 200 points, member B-2 is 500 points, member C-1 is 300 points Points, 500 points for member C-2, 300 points for member D-1, 400 points for member D-2, 500 points for member E-1, and 200 points for member E-2. Forming.

Group A is limited to members E-1, member E-2 and member D-1, group B is limited to members D-1, member D-2 and member C-2, group C is members C-1, The addition is limited to members C-2 and B-1, and the group D is limited to members B-1, members B-2 and A, respectively, in proportion to the overall points of each member of groups A, B, C, and D. You will earn points.

group details Earn points A group (D-1) (300 + 500 + 200) × 6%-(500 + 200) × 3% 39 Group B (C-2) (500 + 339 + 400) × 6%-(339 + 400) × 3% 52 C group (B-1) (200 + 300 + 552) × 6%-(300 + 552) × 3% 38 Group D (A) (500 + 238 + 500) × 6%-(238 + 500) × 3% 52

Referring to Table 1, member D-1 of group A is (member D-1: 300 points + member E-1: 500 points + member E-2: 200 points) × 6%-(member E-1) : 500 points + Member E-2: 200 points) "39" points earned by calculating x 3% can be earned.

Member C-2 of Group B is (Member C-2: 500 points + Member D-1: 339 points + Member D-2: 400 points) × 6%-(Member D-1: 339 points + Member D-2) Earn "52" points earned by calculating 3%).

And member B-1 of Group C is (Member B-1: 200 points + Member C-1: 300 points + Member C-2: 552 points) × 6%-(Member C-1: 300 points + Member C) -2: Earn "38" points earned by calculating 552 points) x 3%.

Member A of Group D is (Member A: 500 points + Member B-1: 238 points + Member B-2: 500 points) × 6%-(Member B-1: 238 points + Member B-2: 500 points) Earn "52" points earned by calculating x3%.

As such, in the related art, a limited amount of points is accumulated only to the recommender who directly recommends the commodity purchasing member, the commodity purchasing member, and the standardized member associated with the commodity purchasing member. On the contrary, a member who does not earns no points.

Therefore, according to the accumulated points, the various benefits promised to be provided by the company are also limited to some members, which could not increase sales as expected.

The conventional point earning method as described above was intended to grant a relatively large number of points by providing limited points to the goods buyers and related members only in accordance with the purchase of the goods, but the result is not the same but increases the number of meaningless members only. It did not help the company increase sales.

Accordingly, the present invention aims to establish true consumer sovereignty through a new business model that can incorporate not only B to B but also P to P by combining e-commerce and living networks.

In addition, another object of the present invention is to improve the points earning system so that predetermined points can be equally accumulated to not only the buyers of the goods but also to the members who do not purchase the goods. It is to enhance the competitiveness of the household and to increase the national competitiveness and the competitiveness in the global market by providing the foundation for developing and exerting the capacity as much as possible.

In addition, the present invention is to prevent all members to actively take the lead in new member invitations and product purchases so that only a meaningless number of members is called as in the prior art.

1 is a block diagram showing a multi-level member structure by the pyramid structure of the shopping mall,

2 is a block diagram showing a schematic configuration of a point earning system of a shopping mall according to the present invention;

3 is a flow chart of the point earning system of the Internet shopping mall according to the present invention;

4 is an exemplary view showing a member structure to which the present invention is applied;

※ Explanation of code about main part of drawing ※

2: user, 10: shopping mall server, 12: member information DB, 14: product information DB, 16: point information DB

In order to achieve the above object, in the present invention, member B purchases goods after registration by member A on the basis of member A, and another member C repeats registration with the member by recommendation of member B. In forming a multi-level pyramid structure, in which one member of the member acquires a predetermined point corresponding to the purchase of the item, any one of the member A, the member B, and the member C and the member A, the member who purchased the item Points are accumulated to all members located in the upper class as well as members of the same class, including direct and indirect recommenders related to B and member C.

In addition, any member A, member B, or member C who purchased the product and the direct recommender can be differentiated to earn more points than all members of the upper level including indirect referrals. The grouped, grouped members are characterized in that additional points are further accumulated in proportion to the accumulated points for a predetermined period.

Hereinafter, specific embodiments of the present invention will be described in detail with reference to the accompanying drawings. 2 is a block diagram showing a schematic configuration of a point earning system according to an embodiment of the present invention.

In the present invention, the user computer 2 and the shopping mall server 10 are connected to the Internet. The shopping mall server 10 is a member information DB (12) storing member information such as a member's name, ID (Identification), password, address, E-mail address and phone number, and the price and code number of a product sold in the shopping mall. And a product information DB 14 such as colors, standards, and features, and a point information DB 16 in which cumulative points of members are stored.

3 is a flowchart of a point earning system, in which a user accesses a shopping mall server 10 having a specific Uniform Resource Locator (URL) through the Internet and clicks a specific icon on a web page provided by the shopping mall server 10. As a result, a product information screen is displayed, and the user selects whether to purchase the product to the user's computer 2, and when the user selects "No" (No), the user feeds back to the product information screen and "Yes" (Yes). ), The shopping mall server 10 checks whether the user is a member registered in the shopping mall from the data stored in the member information DB 12.

If the user's computer 2 is not registered as a member, the member application can be printed on the user's computer to be registered as a member. If the user's computer is registered as a member, the quantity, address, telephone number, delivery address, Print out the purchase request form including the delivery address, phone number, etc. and click or enter the relevant information on the purchase request. The price of the goods is a point proportional to the purchase amount if the goods are paid by credit card or online payment. It is calculated and stored in the point information DB (16).

In the present invention, member B-1 or member B-2 is registered by member A's invitation as shown in FIG. 4, member C-1 or member C-2 is registered by member B-1's invitation, At the invitation of member B-2, member C-3 or member C-4 joins as a member, and at the invitation of member C-2, member D-1 or member D-2 becomes a member, and member D By recommending member -2, member E-1 or member E-2 will form a pyramid structure, and if a certain point (2,000 points) is accumulated with monthly product purchase, various bonuses will be earned according to the current member profit program. It becomes possible.

In the present invention, A member directly recommends only five members forming the subgroup, and these recommenders repeatedly register another member for recommendation, and each member who forms a pyramid structure purchases goods and earns a certain level or more points. If you have a lot of points can be earned. In particular, as the stage is increased, the points earned are greatly increased.

In addition, each member of the pyramid structure is grouped in plural according to the relationship between the recommender and the recommended person, and each grouped member is to further accumulate additional points in proportion to the cumulative points for a predetermined period.

Therefore, when Member A assumes that 2,000 points have been accumulated for each month's product purchase, the points (sponsored allowances) earned by the corresponding member benefit program are as follows. At this time, the following conditions are based on the premise that one member recommends and registers all five members in their lower class.

Referring to Fig. 4, by the direct recommendation of member A, members are registered as five B member groups (B1 to 5 members), and these B member groups respectively recommend members to C member groups (C-11, 12 to 55). When registered, C-member group increases to 25 members. When C member recommends D member group (D-111,112 ~ 555), D member group becomes 125 members.When member is registered as E member group (E-111 ~ 555) by recommendation of D member, E member group is 625 members. The next stage, the F-member group (F-111-555), will have 3,125 members.

Therefore, each member is grouped in plural according to the relationship between the recommender and the recommender, and the additional points proportional to the cumulative points for each predetermined period of time for each grouped member achieves a point (or 10,000 points) above the predetermined level by the person and the direct or indirect recommender. When described with reference to Table 2 as follows.

group details Sponsorship allowance (cumulative points) A member 1 person × 10,000 won 10,000 won Tier 2 A member +5; (1 + 5) × 10,000 won 60,000 won Tier 3 2 levels + 25 people; (1 + 5 + 25 people) × 10,000 won KRW 310,000 4 steps 3 levels + 125 people; (1 + 5 + 25 + 125 people) × 10,000 won 1,560,000KRW 5 steps 4 levels + 625 people; (1 + 5 + 25 + 125 + 625 people) × 10,000 won 7,810,000KRW 6 steps 5 levels + 3,125 people; (1 + 5 + 25 + 125 + 625 + 3,125 people) × 10,000 won 39,060,000 KRW

A member is 10,000 won (1 person × 10,000 won),

If you reach the 2nd stage, you can get 60,000 won ((A member +5: 1 + 5 people) × 10,000 won),

In the third stage, 310,000 won ((2-step +25: 1 + 5 + 25 people) × 10,000 won),

The fourth stage is 1,560,000 won ((three stages +125: 1 + 5 + 25 + 125 people) × 10,000 won),

The fifth stage is 7,810,000 won ((four stage +625: 1 + 5 + 25 + 125 + 625 people) × 10,000 won),

In the sixth step, additional points (sponsored allowances) of 39,060,000 won ((5 levels + 3,125: 1 + 5 + 25 + 125 + 625 + 3,125 people) x 10,000 won) may be accumulated.

As described above, the present invention accumulates when the member A recommends new members and those members repeatedly recommend another member, and the accumulated points reach 39,060 if they reach the sixth stage, which is one month (30 days). If settled, 1,171,800 will be accumulated, so that all members can receive benefits evenly while wealth is equally distributed to all members.

In addition, the embodiment of the present invention has been described that the points are uniformly accumulated to the product buyers and all members located in the upper layer, but can be limited so that points are accumulated only up to a predetermined stage based on the product buyers.

In addition, the present invention can earn the same points to all members of the upper part of the buyer of the points, but in this case, the amount of points provided when the purchaser's location, that is, in the second stage, is relatively small, but exceeds the sixth stage. The company has a hard time providing many points.

Therefore, preferably, points distributed in proportion to the purchase price of goods are evenly distributed in proportion to the number of members so that the distributed points are accumulated to each member.

On the other hand, if you purchase an item using an online shopping mall online, the points can be automatically earned, but all of these points can be earned even when purchasing items in a general store (merchant) offline. Issuing a membership card so that it can be continuously managed offline through the membership card.

Then, even if the points according to the purchase of goods online and offline, respectively, the points corresponding to the member points information DB can be equally accumulated.

As described above, according to the present invention, even a small point is equally accumulated even to a member who has not purchased the goods by uniformly accumulating points to both direct and indirect recommenders of the product buyer and the upper part of the buyer in the shopping mall. The points earned will gradually increase as the stage increases, so that the sales can be maximized through an even distribution of wealth.

In addition, in the present invention, it is possible to improve household competitiveness and further increase national competitiveness and global market competitiveness by providing a foundation for maximally developing and exerting the qualities and capabilities of each member.

Therefore, all members actively take the lead in inviting new members and purchasing products, which greatly contributes to sales improvement.

Claims (3)

Based on the member A, member B registers the member by recommendation of member A, and another member C repeats member registration according to the recommendation of member B. In earning the corresponding points to the member at the time of purchase, Points are credited to any member located at the top of the hierarchy, as well as to members of the same hierarchy, including any member A, member B, or member C who has purchased the goods, as well as direct and indirect referrals associated with members A, B, and C. Point earning method of the mall, characterized in that. The method of claim 1, wherein any one of member A, member B, and member C who purchased the item and the direct recommender earn more points than other members. The method of claim 1, wherein each member is grouped in a plurality of groups according to the relationship between the recommender and the recommended person, and each grouped member further accumulates additional points in proportion to the accumulated points for a predetermined period of time.