KR20020035929A - An Advertising System Using Receipt - Google Patents

Abstract

PURPOSE: A system for performing advertising by using a receipt is provided to increase the effect of advertising by printing an advertising image or an advertising phrase on a receipt corresponding to the taste of a customer. CONSTITUTION: The system comprises a central server(100) and store POSs(Points of Sale)(400,400') connected to the central server via the Internet. The central server includes a web server for Internet communication, an advertising application program interlocking with a database server, many web pages, and the database server. The central server transmits advertising data to the store POS and manages each store POS. The store POS outputs the advertising data via a receipt printer. A small store is constituted of an independent store POS, while a large store is constituted of a store POS consisting of many POS terminals(300). The POS terminal is installed on the counter of the store.

Description

Receipt Advertising System {An Advertising System Using Receipt}

The present invention relates to an advertising system, and in detail, according to the taste of the customer who purchases the goods in the store or the characteristics of the purchased goods in the existing receipt in which the details of the goods purchased by the customer are displayed in the advertisement And a receipt advertisement system for printing.

Conventional receipts are provided with information such as supplier information, date of receipt creation, total supply price, purchased items, purchase quantity, purchase price, price, and supply cost. Printed out and provided to customers. However, although the receipts provided to customers can be a good advertising medium by being read at least once by the customers, most of the conventional receipts contain special advertisement images or texts except for the supplier's promotional text. It was not.

Receipt of Korean Utility Model Registration No. 20-0185828 (Registration date 2000.04.04) was proposed as a receipt in which an advertising letter or an advertising design is written, which prints an advertising letter or an advertising design on an existing simplified receipt. It is to help improve.

However, this is a problem that the advertising effect is not high because the advertisements or advertisements are printed on each receipt in advance and the advertisements are not related to the tastes of customers or the purchased goods. There was this. In addition, there is a problem that the above receipt can not be used in the store that prints a receipt in the store itself and issues it to customers.

In the present invention, the receipt advertisement is not made through a simple receipt in which an advertisement image or an advertisement character is printed in advance, but the advertisement image or advertisement phrase is determined according to the taste of the customer who purchases the product in the store or the characteristics of the purchased product. The present invention relates to a receipt advertisement system that allows a receipt advertisement to be made by printing a customized advertisement text or an image along with a purchase item on a receipt through a receipt printer provided therein.

Accordingly, an object of the present invention is to maximize the advertising effect by printing a customized advertisement image or advertising phrase according to the customer's taste or purchase product on the store receipt issued to the customer according to the customer's purchase product. To provide a receipt advertising system that can be made.

The present invention for achieving the above object is a receipt advertising system consisting of a store server for providing a receipt advertisement to customers connected to the central server, the central server and the network, the central server is advertising data and information of the store force And a database stored therein, wherein the store force registers and manages advertisement data transmitted from the central server in an advertisement database, and advertisements of advertisement data registered in the advertisement database and details of goods purchased by a customer. A receipt printer which allows the contents to be printed on the receipt, advertisement selection means for selecting advertisement data to be printed through the receipt printer, details of the item selected by the customer, and advertisement contents selected by the advertisement selection means. To print through the printer. It includes a receipt creation means.

1 is a diagram illustrating the entire network of a receipt advertisement system according to the present invention.

Figure 2 is a schematic block diagram of a central server constituting a receipt advertisement system according to the present invention.

3 is a schematic block diagram of a store server constituting a receipt advertisement system according to the present invention.

4 is a schematic block diagram of a POS terminal constituting a receipt advertisement system according to the present invention.

5 is a flowchart illustrating a receipt advertisement process performed in a process of purchasing a product by a customer according to the present invention.

FIG. 6A illustrates an example of a receipt in which details and advertisements of an article purchased by a member customer are printed at the same time, and FIG. 6B illustrates an example of a receipt issued to a general customer who does not register.

7 is a flowchart illustrating a process in which an advertisement is selected and printed on a receipt according to a customer's desired purchase item according to the present invention.

8 is a schematic block diagram of a stand-alone store force constituting a receipt advertisement system according to the present invention.

* Explanation of symbols for main parts of the drawings

100: central server 200: store server

300: POS terminal 340, 440: input device

350, 450: Member card recognition device 360, 460: Output device

370, 470: Memory 400, 400 ': Store Force

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 schematically shows the overall network configuration of the receipt advertising system according to an embodiment of the present invention. As shown in FIG. 1, the receipt advertisement system of the present invention includes a central server 100 and a store force 400 and 400 ′ connected to the central server 100 through the Internet.

The central server 100 is a central advertising server that transmits the advertisement data to the store force 400, 400 'and manages each store force 400, 400', and the store force 400, 400 'is It is an advertisement output device for outputting the advertisement data received from the central server 100 in each store through a receipt printer.

Store force (400, 400 ') is composed of one independent store force 400 in a relatively small store, the store is composed of a store server 200 and a plurality of POS terminal 300 in a large store It is made of a burial force 400 '. In describing a preferred embodiment of the present invention, a description will be given of an embodiment of a receipt advertisement system applied to a relatively large medium-large store and an embodiment of a receipt advertisement system applied to a relatively small store.

Example 1

In a relatively large medium-large store, as shown in FIG. 1, a central server 100, a store server 200 connected to the central server 100 through the Internet, and the store server 200 and an internal network. It consists of a buried force 400 'consisting of a plurality of force terminals 300 connected through.

The central server 100 transmits the advertisement data according to the advertisement content requested from the advertiser to each store server 200, and receives an advertisement advertisement data from each store server 200 and analyzes it.

The store server 200 receives advertisement data from the central server 100 and transmits the advertisement data to each force terminal 300, and manages each force terminal 300.

The POS terminal 300 is installed for each counter in the store (Counter) is a receipt advertisement output device for generating a receipt by calculating the price according to the purchase of the customer's goods, and at the same time select and output the advertisement to be output on the receipt.

2 is a block diagram schematically showing the overall configuration of the central server 100, Figure 3 is a block diagram of the store server 200, Figure 4 is a block diagram showing the force terminal 300. to be.

As shown in FIG. 2, the central server 100 includes a web server 110 for internet communication, an advertisement operation program 120 interoperating with a database server, a plurality of web pages 130, and a database server ( 140).

The web server 110 is an internet communication server that enables communication such as transmission and reception of advertisement data through a network such as the store server 200 installed in each store and the Internet.

The advertisement management program 120 includes a store management program 121, an advertisement management program 122, a sales management program 123, an advertisement / sales analysis program 124, and the like.

The store management program 121 is a program for receiving and registering member stores from respective stores in which the store server 200 is constructed, and stores and manages information of each store in a corresponding database. In addition, the store server 200 stores and manages the information of the member customers secured.

The advertisement management program 122 stores and manages an advertisement file consisting of an image or text that an advertiser desires to advertise, and an advertisement condition file indicating a condition that the advertisement file should be printed on a receipt. It is a program for transmitting the advertisement file and the advertisement condition file to each store server (200). The advertisement condition file specifies a condition of a target customer member, a purchased product, etc., in which the produced advertisement file should be printed on the receipt so that the advertisement is printed on the receipt when the condition is satisfied.

The sales management program 123 is a program that receives the sales information from the store server 200 provided in each store and stores and manages in the database. In addition, the sales management program 123 collects and analyzes the sales information transmitted from each store.

The advertisement / sales analysis program 124 is a program that analyzes the relationship with the advertisement through the sales information analyzed by the sales management program 123 and stores and manages the analysis information in a corresponding database. The relationship between sales and advertisements is to identify changed sales information after advertisements are printed on receipts at each store and to understand how the advertisements influenced sales. Is sent to the server 200.

The database server 140 is a storage medium in which the data acquired and analyzed by the above-described advertisement management program 120 is stored and managed. The database server 140 stores the database 142 and the database managing the database 142. It consists of a management server (141).

The database 142 (hereinafter, also referred to as DB) is made up of a store DB 143, an advertisement DB 144, a sales DB 145, and an analysis DB 146.

Store DB 143 stores the information of each store provided with the store server 200 obtained by the above-described store management program 121, and the information of customers registered in each store server 200. Store information stores information such as merchant code number, name, representative name, number of employees, size, location, and average sales of the registered member.

The advertisement DB 144 stores advertisement data obtained by the above-described advertisement management program 122. The advertisement data includes an advertisement file composed of an image or text, and the advertisement file must be output by a receipt output device of each store. Includes an advertisement condition file specifying conditions to be added.

The sales DB 145 stores the sales information acquired by the above-described sales management program 123. The sales information stores the total sales information analyzed by collecting sales information of each store and each sales information. The sales information of each store and the total sales information are provided to each store so that the stores can be operated efficiently by comparing and identifying the actual sales information of each product.

The analysis DB 146 stores the advertisement / sales information obtained by the above-described advertisement / sales analysis program 124 and is provided to each store so that an advertisement strategy can be established for each store after this advertisement / sales information. .

As shown in FIG. 3, the store server 200 includes a web server 210 for internet communication, a store advertisement operation program 220 interworking with a store database server, and a store database server 230. .

The store advertisement operation program 220 is provided with a member management program 221, an advertisement management program 222, sales management program 223, the store database server 230 in the member DB (233), advertising DB (234) Store database 232 including sales DB 235 and store database management server 231 managing the store database 232.

The member management program 221 of the store advertisement operation program 220 registers the information of the customer who registers in the corresponding store in the member DB 233 and performs member authentication according to the registered member information. In addition, the member information registered according to the membership of the customer is transmitted to the central server (100). In the member DB 233, member identification information such as a member code number, member classification, name, resident registration number, address, contact information, gender, hobby, sales record, etc. is registered.

The advertisement management program 222 receives the advertisement file attached to the advertisement condition file from the central server 100, stores the advertisement file in the advertisement DB 234, and transmits the advertisement file and the advertisement condition file to the POS terminal 300. Program.

The sales management program 223 collects the sales information transmitted from the POS terminal 300, stores the entire sales information of the corresponding store in the sales DB 235, and transmits the stored sales information to the central server 100. Do this. In addition, the sales management program 223 is provided to the store operator to identify the sales information for each product made in the store itself to efficiently operate the store.

As shown in FIG. 4, the POS terminal 300 includes a central processing unit 310, a main memory device 320, a network device 330, an input device 340, a member card recognition device 350, and an output device ( 360, a memory device 370, and the like.

The network device 330 is a communication device such as a LAN or a modem for transmitting and receiving data to and from the store server 200, and forms an intranet with the store server 200. In addition, the network device 330 is provided to allow access to the outside Internet.

The input device 340 is a device that allows the operator to input data to the force terminal 300, it is composed of a keyboard 341. This may include a bar code recognition device 342 that can recognize a bar code attached to the goods purchased by customers, and additional devices such as a mouse may be connected.

The member card recognition device 350 is a device for recognizing a membership card provided to a registered customer, and in the embodiment of the present invention, recognizes a plastic card for MSR issued to a member by using a magnetic strip reader (MSR). However, this may be implemented in other ways, for example, when the member card is a barcode card, it may be made of a barcode reader. In addition, if the member card is not issued to the member customers and the member authentication is performed through the member's phone number or specific information, the member card recognition device 350 may not be provided in the POS terminal 300.

The output device 360 includes a receipt printer 361 for printing a list of purchase items of the customer and a corresponding amount and advertisement as a receipt, and an operator so that the operator can check the receipt list of the item list and the amount input by the operator. The operator monitor 363 provided on the side, and a price display unit 362 is provided so that the customer can confirm the price is displayed for the price of the customer's purchase.

The memory device 370 includes a force advertisement operation program 371 and a force database 376 including a member authentication program 372, an advertisement selection program 373, an advertisement management program 374, a receipt creation program 375, and the like. ) Is loaded.

The member authentication program 372 of the POS advertisement operation program 371 transmits the member code value transmitted through the member card recognition device 350 to the member management program 221 of the store server 200 to receive member authentication. Program.

The advertisement selection program 373 is a program for selecting advertisements in accordance with the propensity of the member authenticated customer when the member authentication of the customer is made through the membership authentication program 372. The advertisement selection program is performed together with the advertisement file. The advertisement file corresponding to the advertisement condition is selected by referring to the conditions specified in the advertisement condition file stored in the) and transmitted to the receipt creation program 375.

The advertisement management program 374 receives the advertisement data from the store server 200 and registers the advertisement data in the force database 376, and in the force database 376 at the request of the advertisement selection program 373, the advertisement condition file and the corresponding advertisement file. Serves to withdraw money.

Receipt preparation program 375 controls to display the purchase selection items and payment details input through the keyboard 341 or the bar code recognition device 342 according to the goods purchased by the customer on the operator monitor 363, the customer's The purchase price is controlled to be displayed on the price display unit 362. In addition, it controls the receipt printer 361 so that the advertisement file selected and transmitted by the advertisement selection program 373 is printed on the receipt together with the purchase item details. At this time, the receipt according to the purchase of the customer goods paid for by the customer is transmitted to the sales management program 223 of the store server 200.

The force database 376 includes an advertisement database 377 in which advertisement data transmitted from the store server 200 is stored. In addition, when the store server 200 goes down or abnormalities are found, there is a backup database (378) that can store the summary information and sales information for the members to proceed with the member authentication and advertising output within the POS terminal itself Can be.

Hereinafter, a process in which an advertisement is actually performed using the receipt advertisement system having the above configuration will be described.

5 is an overall flowchart illustrating an advertisement process performed in a process in which a customer purchases and calculates an article.

In the process of the customized receipt advertisement according to the customer, first, in step S110, the customer checks the goods provided in the store, and then selects the goods to purchase.

In step S120, it is determined whether the item selected by the customer is changed or added from the previous selected item. This is to eliminate the hassle of going through the membership authentication process when the customer changes the goods to be purchased to another one or selects another additional item after going through the membership authentication process described later.

If the item selected by the customer in step S120 is not a changed or added item, it is checked whether the customer who selects the purchased item in step S130 is a registered customer.

If the customer is not a registered customer, in step S140, the customer determines whether to register.

If you want to register, the customer information according to the registration is registered in step S150. In the registration of customer information, the customer writes the information in the membership application form presented by the POS terminal operator, and the information is written in the member registration field provided by the operator in the member management program 221 of the store server 200. It can be registered by the input method. At this time, the customer information input is registered in the member database 233 of the store server 200 and transmitted to the central server 100.

When the member registration is completed, the member card is paid to the customer registered in step S160, the member's unique code number is registered and recognized by the member card recognition device 350.

A new member customer who is newly issued a membership card or a customer who already has a membership card goes through a member authentication process in step S170. In the member authentication process, the member code number of the member card presented by the customer is recognized through the member card recognition device 350, and the recognized member code number is transmitted to the store server 200 by the member authentication program 372. The member management program 221 of the store server 200 checks whether the transmitted member code number is registered in the member database 233. The confirmed member information is transmitted back to the member authentication program 372 of the POS terminal 300, and the transmitted member information is output to the operator monitor 363, thereby performing member authentication. If the member card is not issued to the registered customer and the member is authenticated through the input of the customer's phone number or member code number, step S160 may be omitted.

After the member authentication process, in step S180 the advertisement selection program selects an advertisement file according to the member's disposition identified in the member authentication process. To select the advertisement file according to the member's inclination, the advertisement selection program 373 simultaneously withdraws the information of the member customer registered in the member database 233 of the store server 200 at the same time as the above member authentication. Analyze sales amount and amount by age, date, and sales amount and amount by product code. In addition, the advertisement condition file registered in the advertisement database 376 of the POS terminal 300 is analyzed to select an advertisement file corresponding to the information of the member customer. In the advertisement conditional date, the conditions for the advertisement request target that the advertiser wants to advertise are registered. For example, information necessary for the advertisement conditions such as gender, age, previous sales of the advertisement target product, etc. Is registered. In the above process, the advertisement selection program 373 having determined the corresponding advertisement file according to the advertisement condition, withdraws the advertisement and transmits it to the receipt preparation program 375.

In the case of changing the article selected by the customer to another article or adding a new article in step S200, the process returns to step S110 to select a new article, and the process of step S200 is repeated.

When the customer finally selects an item to purchase in step S200, the POS terminal operator inputs the item details selected for purchase by the customer in step S210 through an input device 340 such as a keyboard 342 or a barcode recognition device 343. Enter it on the POS terminal.

When the advertisement and the item details to be provided to the customer are finally selected through the step S180 and the step S200, a receipt to print the advertisement and the item details of the customer to be provided to the customer is prepared. At this time, the receipt to be prepared is displayed on the operator monitor 363 is confirmed by the operator, the purchase price is displayed on the price display unit 362, the customer confirms the purchase price of the article. Thereafter, when the customer pays for the purchased goods in step S230, the receipt created through step S220 by the operator's confirmation button selection in step S240 is printed through the receipt printer 361.

FIG. 6A illustrates an example of a receipt in which details and advertisements of items purchased by a member customer are printed at the same time, and the advertisement area 10 is selected and printed according to the customer's preference by the advertisement selection program 371. 10 'and an item detail area 20 in which the item details purchased by the customer are printed. An advertisement image or advertisement text is printed in the advertisement areas 10 and 10 '. As shown in FIG. 6A, different advertisement images or advertisement text may be printed at upper and lower ends of the receipt. In the goods detail area 20, a business information area 21 in which business information as a provider of goods is printed, a goods detail area 22 in which details of goods purchased by a customer are printed, and a receipt issuance date and a person in charge are printed. The publication information area 23 may be included, and the member information area 24 in which the information of the member customer is printed may be included, so that the member information is additionally printed on an existing receipt that is commonly used. FIG. 6B shows an example of a receipt issued to a general customer who is not registered, and is configured in the same manner as in FIG. 6A except that the member information area 24 in FIG. 6A is not included.

When the receipt in which the advertisement is printed according to the customer's purchase item is output in step S240, the customer's purchase item information is transmitted to the store server 200 and registered in the sales database 235 in step S250, and then the new customer's new item. It is referred to advertisement selection according to purchase of goods.

If the customer does not wish to register in step S140, the user selects the reserved general advertisement through step S190, and the subsequent process is the same as the above-described process.

In the above process, the customer-customized advertisement output on the receipt has been described as being selected according to the customer's member information through step S180. However, the customized advertisement can be selected according to the items purchased by the customer as well as the above-described member information. 7 illustrates a process in which an advertisement is selected and output on a receipt according to a desired purchase item selected by a customer.

Customer registration and member authentication process through steps S310, S320, S330, S340, S350, S360, and S370 are performed in the same manner as the procedure of FIG.

When the details of the item selected by the operator of the force terminal 300 to be purchased by the operator in step S380 are input to the force terminal 300 through the input device 340, the advertisement selection program 373 in step S390. Is withdrawn from the advertisement database 376 according to the input goods and sent to the receipt creation program (375). In detail, when the details of the item selected by the customer through the input device 340 such as the keyboard 341 or the barcode recognition device 342 are input to the POS terminal, the advertisement selection program 373 may execute the advertisement database 377. Analyzes the advertisement condition date registered in and selects and withdraws the advertisement that best matches the inputted item. In this case, the advertisement target item condition that the advertiser wants to advertise is registered. For example, if the company advertises, the advertisement of the company A is selected when a customer wants to purchase the company A product. When a customer wants to purchase an item of company B, which is a competitor of company A, an advertisement condition such as an advertisement of company A is selected. If the customer purchases a large number of items, it is preferable that the advertisement file is selected according to the advertisement request priority of the advertiser.

In step S400, if the customer wants to change the purchased item or add a new item, the process returns to step S310 to select a new item, and if the user wants to purchase the product without changing the item, steps S410, S420, S430 and Purchasing the goods proceeds through step S440.

The receipt advertisement system described above describes an embodiment of an advertisement system applied to a relatively large store having a store server 200 and a plurality of POS terminals 300 in one store. If the store is relatively small in size, that is, a store in which only one POS terminal 300 exists, the above-described store server 200 and the POS terminal 300 are constituted by one independent store force 400. This is explained in Example 2.

Example 2

As shown in FIG. 1, the receipt advertisement system includes a central server 100 and a stand-alone store force 400 connected to the central server 100 through the Internet.

The central server 100 is configured in the same configuration as the central server 100 in the above-described [Example 1] to perform the same function, the central server 100 is each of the advertising data according to the advertising content requested from the advertiser Directly sent to the store force 400, and receives the receipt advertising progress data from each store force 400 to analyze it.

The store force 400 is that the store server 200 and the force terminal 300 in the above-described [Example 1] consisting of a single device, installed on the counter in the store (Counter), the price according to the customer's purchase of goods This is a device that calculates and displays the operator's monitor and price display unit, and prints advertisements and purchased items on one receipt according to the customer's payment.

FIG. 8 is a block diagram schematically illustrating the one independent burial force 400. As shown in FIG. 8, the burial force 400 includes a central processing unit 410, a main memory 420, and a network. A device 430, an input device 440, a member card recognition device 450, an output device 460, a storage device 470, and the like are provided. The CPU 410, the main memory 420, the network 430, the input device 440, the member card recognition device 450, the output device 460 is a force terminal of the above-described [Example 1] Since it is similar or identical to the apparatus of 300, the description is omitted.

The memory device 470 includes a member management program 472, an advertisement selection program 473, an advertisement management program 474, a receipt writing program 475, and a sales management program 476. ), And a force database 477 including a member DB 478, an advertisement DB 479, and a sales DB 480 are loaded.

The member management program 472 of the POS advertising operation program 471 stores the member information according to the membership registration of the customers in the member DB 478, and sends the member code number recognized and transmitted from the member card recognition device 450 to the member. Search for DB 478 is a program that performs the membership authentication of customers. At this time, the registered member information is transmitted to the central server (100).

The advertisement selection program 473 is a program for selecting advertisements that conform to the propensity of the member authenticated customer when the member authentication of the customer is made through the member management program 472, and the advertisement selection program together with the advertisement file. The advertisement file corresponding to the advertisement condition is selected by referring to the conditions specified in the advertisement condition file stored in the) and transmitted to the receipt preparation program 475.

The advertisement management program 474 receives the advertisement data from the central server 100 and registers the advertisement data in the force database 477, and the advertisement condition file and the corresponding advertisement file in the force database 477 at the request of the advertisement selection program 473. Serves to withdraw money.

Receipt preparation program 475 is controlled to display on the operator monitor 463, the purchase selection items and billing information input through the keyboard 441 or the bar code recognition device 442 according to the goods purchased by the customer, The purchase price is controlled to be displayed on the price display unit 462. In addition, it controls the receipt printer 461 so that the advertisement file selected and transmitted by the advertisement selection program 473 is printed on the receipt together with the purchase article details. At this time, the receipt according to the purchase of the customer goods paid by the customer is transmitted to the sales management program 123 of the central server 100.

The sales management program 476 registers and manages sales information according to the customer's purchase details in the sales DB 480 when the receipt is printed by the control of the receipt creation program 473 with respect to the goods purchased by the customer. It is a program. At this time, the registered sales information is transmitted to the central server (100).

Receipt advertising system consisting of the above configuration is a custom advertisement according to the purchase of the customer through the process similar to [Example 1], so description thereof will be omitted. However, unlike the above-described [Example 1], the member registration and member authentication process is performed in the independent store force 400, and the sales information according to the purchase of the customer is stored in the database in the store force 400. .

In describing the exemplary embodiment of the receipt advertisement system of the present invention, the present invention is divided into [Example 1] and [Example 2], but it is not configured independently of each other. As shown in FIG. 1, the above [Example 1] and [Example 2] are configured and applied as a system, and the stores according to the [Example 1] have a relatively large store centered on the central server 100. The store force 400 ′ consisting of the server 200 and the force terminal 300 is provided and operated, and an independent store force 400 is provided and operated in a relatively small store.

The present invention is not limited to the above-described embodiments, and embodiments of the present invention may be variously modified and modified by those skilled in the art to which the present invention pertains, which is defined in the following claims. It is included in the spirit and scope.

As described above, in the receipt advertisement system according to the present invention, an advertisement image or advertisement text is printed according to the taste of the customer who purchases the item in the store or the characteristics of the purchased item in the receipt in which the purchase item details are written according to the purchase of the customer. By doing so, it is possible to increase the concentration of advertisements of customers.

In addition, a customized advertisement according to a customer's taste and a customized product according to a product purchased by the customer may be performed through a database in which information of the member customer is registered.

Claims (7)

Receipt advertising system consisting of a central server, a store force connected to the central server and a network to provide a receipt advertisement to customers, The central server includes a database that stores advertising data and store force information, The store force receives the advertisement data from the central server, the advertisement management means for registering and managing in the advertisement database, a receipt printer for printing the details of the goods purchased by the customer and the advertisement registered in the advertisement database on the receipt; And advertisement selection means for selecting advertisements to be printed through the receipt printer, and receipt creation means for controlling the details of items selected by the customer and advertisements selected by the advertisement selection means to be printed through the receipt printer. Receipt advertising system, characterized in that. The method of claim 1, wherein the buried force Receipt advertising system characterized in that it includes a member authentication means for registering the member information according to the membership registration of the customer in the member database, and performs member authentication of the registered customer. The method of claim 1, wherein the buried force Receipt advertising system characterized in that it comprises a member card recognition device for recognizing the member card registered member code number issued to the member customer. The advertisement data of claim 1, wherein the advertisement data transmitted from the central server to the store force includes an advertisement file consisting of a plurality of advertisement images and advertisement phrases, and a condition that the advertisement file is selected by the advertisement selecting means of the store force. Receipt advertising system, characterized in that the condition file is included. 5. The receipt advertisement system according to claim 4, wherein the selection condition by the advertisement selection means of the advertisement file registered in the advertisement condition file is a specific purchase article selected by the customer set for each advertisement file. The method according to claim 4, wherein the selection condition by the advertisement selection means of the advertisement file registered in the advertisement condition file is at least one of sex, age, and sales information of the customer set for each advertisement file. Receipt advertising system. The method of claim 1, wherein the buried force A plurality of POS terminals installed at each checkout counter of the store to print advertisement contents of the advertisement data registered in the advertisement database and the contents of the purchased goods through a receipt output device; Receipt advertising system characterized in that it comprises a store server for transmitting the advertisement data transmitted from the central server to the POS terminal and managing the POS terminal.