KR20020015858A - System and method for providing a banner advertisement service in television broadcasting - Google Patents

Abstract

PURPOSE: A system and a method for providing banner advertisement services in television broadcast are provided to allow a user to select display of a banner advertisement of a digital television and to pay fee for watching the advertisement to the user directly. CONSTITUTION: A system for providing banner advertisement services includes a banner advertisement receiving television, a banner advertisement provider server, and a broadcasting service provider terminal. The banner advertisement receiving television includes a data processing program for outputting banner advertisement display information when a user selects display of a banner advertisement, and contains hardware and software for transmitting banner advertisement watch time information and user information to a banner advertisement provider. The banner advertisement provider server stores the information sent from the television, and calculates advertisement rates to transmit the calculated advertisement rates information to a broadcasting service provider. The broadcasting service provider terminal discounts a television subscription fee according to the advertisement rates and sends the discounted TV subscription fee to a corresponding viewer's address.

Description

System and method for providing banner advertisement service in television broadcasting

The present invention relates to an advertising system and method using a television, wherein a user selects whether to display a screen advertisement of a banner advertisement of a digital television, and in a television broadcasting for directly paying an advertisement fee benefit for the banner advertisement time watched by the user. The present invention relates to a system and method for providing banner advertisement service.

According to the conventional advertising method using a television, after an advertiser makes an advertising contract with a broadcasting station, an advertisement for promoting a company or a product is produced and transmitted from the broadcasting station, and the viewers of the television are passively irrespective of the user's selection. It was an advertising method to see advertisements unilaterally.

Banner advertising, which is one of the advertising methods, is a commonly used advertising technique in the Internet system, and when applied to digital television broadcasting, high advertisement effect is expected.

However, a broadcast service provider cannot broadcast a banner advertisement in a broadcast program because a television viewer cannot selectively select a banner advertisement and cannot realize profits of viewers by exposing a banner advertisement according to a user's selection. There was this.

The technical problem to be solved by the present invention is to solve the above problems, the broadcast service provider inserts the banner advertisement into the broadcast program and transmits, and gives the user the option of outputting the received banner advertisement, the viewer to the banner advertisement The present invention provides a system and method for providing a banner advertisement service in a television broadcast that pays a user a benefit of an advertisement viewing fee corresponding to a screen output time.

1 is a configuration diagram of a banner advertisement reception television constituting a banner advertisement service providing system in a television broadcast according to the present invention.

2 is a network configuration diagram of a system for providing banner advertisement service in television broadcasting.

3 is a flowchart of a method for controlling a banner advertisement service of a television for receiving banner advertisements.

4 is a flowchart illustrating a network operating method executed in a banner advertisement provider server and a broadcast service provider terminal.

In order to achieve the above technical problem, the banner advertisement service providing system for television broadcasting according to the present invention is a banner advertisement service providing system for a television, which outputs banner advertisement screen information included in a broadcast signal according to a user's selection. Number of banner advertisements with built-in data processing program, hardware and software for summing up the time when banner advertisement screen is displayed, and sending the summed banner advertisement viewing time information and user information to the address of banner advertisement provider through network Computed banner advertisement viewing time information and user information transmitted from a credit television and the banner advertisement receiving television are stored in a database, and the calculated banner advertisement viewing time information is calculated by calculating an advertising fee by a predetermined calculation process. Advertising A banner advertisement provider server for transmitting information to an address of a broadcast service provider through a network and an operation of discounting a viewer's fee according to the calculated advertisement fee information transmitted from the banner advertisement provider server, and the discounted viewer's address Characterized in that it comprises a broadcast service provider terminal for transmitting to the television for receiving banner advertisement.

In order to achieve the above technical problem, the banner advertisement provider server applied to the system of the present invention is a banner advertisement provider server operating a banner advertisement service providing system in a television broadcast, and the banner advertisement viewing time transmitted from a television for receiving banner advertisements. A database that stores information about the information, user information and advertising fee information, including the management of the database, the overall control of the system, the banner that the viewers watched by connecting the broadcast service provider and banner commercial viewers in one network A control unit for executing a process for calculating an advertisement fee corresponding to an advertisement time and a process execution result related to a banner advertisement service processed by the control unit in response to a request by a terminal connected through the network are shared in the network. It is characterized in that it comprises a web / mail server for transmitting to the terminal by the transmission protocol to be used, and transmits the execution result of the advertising fee calculation process to a specified address at a predetermined time.

In order to achieve the above technical problem, a television for receiving a banner advertisement applied to a system of the present invention is a broadcast receiving device for receiving a banner advertisement service, wherein a digital broadcast signal of a channel selected by a user is selected from among digital broadcast signals received through an antenna. A tuner for tuning and outputting a bay, a demodulator for demodulating a digital broadcast signal output from the tuner, and separately outputting video data, audio data and additional information data from the demodulated digital broadcast data output from the demodulator A demultiplexer, a video decoder for decoding the video data output from the demultiplexer, and the banner advertisement data are separated and decoded from the additional information data output from the demultiplexer, and the predetermined data processing is executed for output. The advertisement data processing unit analyzes the input key data, and generates a switching control signal corresponding to the key data when the key data is the banner advertisement switching on / off data, and accumulates time information on the time at which the banner advertisement is output. A control unit for calculating, a memory for storing the accumulated time information of the control unit, a banner advertisement switching unit for inputting an output of the banner advertisement data processing unit, and determining whether to output an input signal according to the switching control signal, And a video signal processing unit for inputting an output signal of the video decoding unit and an output signal of the switching unit and outputting the output signal to the cathode ray tube. .

In order to achieve the above another technical problem, a method of operating a banner advertisement provider server of a banner advertisement providing system in a television broadcast according to the present invention is a method of operating a banner advertisement provider server of a banner advertisement service providing system of a television, the method comprising: (a) a banner Receiving cumulative banner advertisement on time information and user information from an advertisement receiving television; (b) analyzing the user information and cumulative banner advertisement on time information received in the step (a) and (C) calculating the advertising fee by applying the accumulated banner advertisement on time information to a predetermined advertising fee calculation equation; and (d) using the advertising fee information and user information calculated in step (c). And transmitting to the address.

In order to achieve the above another technical problem, a control method of a television for receiving banner advertisement service information constituting a banner advertisement providing system in television broadcasting according to the present invention includes (a) a banner advertisement as a control unit of the television for receiving banner advertisement service information. Determining whether an on / off key is input; and (b) when a banner advertisement on / off key is input as a result of the determination of step (a), generating a switching control signal for turning on / off the banner advertisement switching unit. And storing banner advertisement on time information accumulated by calculating the time from the time point at which the banner advertisement on key is input to the time point at which the banner advertisement off key is input.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, the television for banner advertisement reception constituting the banner advertisement service providing system in a television broadcast according to the present invention includes a key input unit 101, a control unit 102, an antenna 103, and a tuner 104. , Demodulator 105, demultiplexer 106, audio decoder 107, video decoder 108, D / A converter 109, synthesizer 110, video signal processor 111, banner ad The data processor 112, the banner advertisement switching unit 113, the timer 114, the memory 115, and the modem 116 are provided.

First of all, the banner advertisement provider contracts a banner advertisement supply contract with a broadcast service provider so that banner advertisement information is inserted into a broadcast program and broadcasted by a broadcast service provider.

When the user selects a channel to watch after the user turns on the TV by using the key input of the key input unit 101, that is, the remote controller (aka remote controller), for example, the tuner 104 in the control unit 102. ) To select and output only the broadcast signal of the channel input by the user among the broadcast signals received through the antenna 103. Then, the demodulation section 105 demodulates the broadcast signal of the channel selected by the channel, and separates the audio, video and additional information into separate bit streams through the demultiplexer 106, respectively, and decodes the audio decoder 107 and the video decoder 108, respectively. And the banner advertisement data processing unit 112.

Accordingly, after the audio decoder 107 and the video decoder 108 decode the separated audio bit stream and the video bit stream, respectively, the decoded audio signal is converted into an analog signal through the D / A converter 103. Is output to the speaker. The decoded video signal is synthesized with the banner advertisement signal output from the banner advertisement switching 113 to be described later by the combining unit 110 and input to the image signal processing unit 111, and the R by the image signal processing unit 111. , G, B signals are converted and output through the CRT.

When the banner advertisement data is included in the additional information area of the broadcast channel selected by the user, the banner advertisement data processing unit 112 separates and decodes the banner advertisement data, and then processes the bitmap image or the animation image information to process the banner advertisement switching unit. Output to (113).

When the TV viewer inputs a banner advertisement on / off key to display a banner advertisement using the key input unit 101, the control unit 102 analyzes the key information input from the key input unit 101 to display the banner advertisement on key. In response to the command, the switch-on control signal for turning on the banner advertisement switching unit 113 is generated, and the time information is received from the timer 114 to calculate the time for outputting the banner advertisement on the screen. It is read out and stored in the memory 115. When the banner advertisement off key is input to the controller 102, the controller 102 generates a switching off control signal for turning off the banner advertisement switching unit 113, and together with the time from the timer 114. The information is read out and stored in the memory 115. The control unit 102 calculates the time when the banner advertisement is output on the screen, that is, the banner advertisement on time information, by using the time information of the timer at the time of banner advertisement on / off stored in the memory 115, and then, in the memory 115. The calculated banner advertisement on time information is accumulated in the stored banner advertisement on time information.

The modem 116 performs a role of modulating / demodulating a signal in order to transmit data or receive data through a network. In the present invention, a banner advertisement provider server and a broadcast service provider terminal connected to a network through the modem 116 are provided. And perform data communication related to the banner advertisement service.

Accumulated banner advertisement on time information and user information are stored in the memory 115.

Next, a control method of the banner advertisement reception television shown in FIG. 1 will be described with reference to the flowchart of FIG. 3.

The control unit 102 determines whether the user inputs the banner advertisement on key using the key input unit 101 (step 301), and when the banner advertisement on key command is input, the controller 102 processes the data of the banner advertisement signal. In order to output the signal to the synthesis unit 110, a switch-on control signal for conducting the banner advertisement switching unit 113 is generated (step 302). Then, the control unit 102 reads the time data of the timer 114 and stores it in the memory 115 (step 303). Next, the controller 102 determines whether the user inputs the banner advertisement off key by using the key input unit 101 (step 304), and when the banner advertisement off key command is input, the controller 102 processes the data. In order to block the banner advertisement signal from being output to the combining unit 110, a switching off control signal for blocking the banner advertisement switching unit 113 is generated (step 305). The control unit 102 then reads the time data of the timer 114 and stores it in the memory 115 (step 306).

Next, the controller 102 calculates the time (banner advertisement on time) at which the banner advertisement is output using the time data at the time of banner advertisement on / off stored in the memory 115 and then is stored in the memory 115. Accumulated and stored at the previous banner advertisement on time (step 307). The banner advertisement on time information accumulated in the memory 115 is sent to the address of the banner advertisement provider in order to receive the advertisement fee through the modem 116 at a predetermined time period (for example, one month cycle) under the control of the controller 102. It is sent with the user information (step 308).

Next, a method of operating a system through a network of a banner advertisement service providing system in television broadcasting will be described.

As shown in FIG. 2, the banner advertisement service providing system in the television broadcasting according to the present invention includes a network 200, a banner advertisement provider server 210, a broadcast service provider terminal 220, and a banner advertisement receiving television 230. ).

The network 200 may use an internet network, which is a communication network that connects computers to the world through the web. The user of the broadcast service provider terminal and the televisions 220 and 230 for receiving banner advertisements receives the Internet service. To this end, an Internet Protocol (IP) address is assigned using Point to Point Protocol (PPP), which is software for Internet access, and the Internet service can be used through a World Wide Web browser. . At this time, in order to receive the World Wide Web Service, a web browser such as Netscape Nevigater and Microsoft Internet Explorer is started and connected to a server of a desired website to receive desired information. Of course, in case of using a dedicated line, the Internet service can be provided using the TCP / IP protocol instead of the point-to-point protocol (PPP).

In this manner, the broadcast service provider terminal and the televisions 220 and 230 for receiving banner advertisements are connected to the banner advertisement provider server 210 which is one of the servers of the website through the network 200, that is, the Internet network.

The banner advertisement provider server 210 includes a firewall server 210a, a control unit 210b, an application program 210c, a web / mail server 210d, and a database 210e in detail.

Referring to the operation of the detailed configuration means constituting the banner advertisement provider server 210 is as follows.

The firewall server 210a is composed of hardware and software for protecting the information assets inside the banner advertisement provider server 210 and blocking harmful information from the outside when exchanging information using the Internet. For example, an illegal information leakage is protected by a program that restricts external access by using an IP address, a user authentication number, and a port number.

The control unit 210b collectively controls the system, including the management of the database 210e, and connects the terminal for the banner advertisement viewer's television and broadcast service provider to the Internet network, which is one network 200, by managing the database 210e. Providing banner advertisement related service information through an internet network, analyzing banner advertisement on time information and user information inputted from the television 230 for receiving banner advertisement, calculating an advertisement fee, and storing the advertisement charge in a database 210e. It serves to execute the process of transmitting the calculated advertising fee information to the broadcaster address.

The application program 210c is stored in a memory (not shown) as programs for executing various processes related to the banner advertisement service provided by the banner advertisement provider server 210 including management of the database 210e. .

The web / mail server 210d includes various banners provided by the present invention when the broadcast service provider terminal 220 or the user terminal (not shown) is connected to the banner advertisement provider server 210 through the network 200. The broadcasting service provider terminal 220 uses a transmission protocol that uses information about the result of executing the process by automatically starting the application 210c according to a user's request or at a predetermined time interval. ) Or to the user terminal, and in particular, the mail server transmits the advertisement fee information and user information calculated by the e-mail address of the broadcasting service provider in accordance with the transmission standard at a predetermined time and requests content corresponding to various data transmission requests. To send to the email address.

The database 210e stores information on banner advertisement viewing time (banner advertisement on time information), user information, and advertisement fee information.

Next, a network operating method of the banner advertisement service providing system executed in the banner advertisement provider server 210 and the broadcast service provider terminal 220 of the present invention will be described with reference to the flowchart of FIG. 4.

First, the banner advertisement provider server 210 executes the following operation.

First, banner advertisement on time information and user information accumulated from the banner advertisement reception television 230 are received at a predetermined time period (for example, one month cycle) (step 401), and the received user information and accumulated banner advertisement on are received. The time information is analyzed and stored in the specified area of the database 210e (step 402). Then, the control unit 210b applies the cumulative banner advertisement on time information to the contracted advertisement fee calculation equation to calculate the advertisement fee and store the advertisement fee in the database 210e (step 403). Then, the calculated advertisement fee information is transmitted to the e-mail address of the broadcast service provider together with the user information of the banner advertisement viewer (step 404).

Next, the broadcast service provider terminal 220 executes the following operations.

Using the advertisement fee information and the user information transmitted from the banner advertisement provider server 210, the advertisement fee transmitted from the paid broadcasting viewing fee of the viewer corresponding to the user information is subtracted. That is, an operation for discounting the viewer's broadcasting fee in exchange for watching the banner advertisement is performed (step 405). Then, the discounted and calculated broadcast subscription fee information is transmitted to the user's email address (step 406).

Through the above-described banner advertisement service providing system and method, the viewer selects whether to display the banner advertisement screen, and reduces the fee of pay-per-view broadcasting or the TV viewing fee by an amount proportional to the time when the viewer outputs the banner advertisement on the screen. Advertisement profits for viewing banner ads, such as by giving them directly to viewers to maximize the effectiveness of the ads.

As described above, according to the present invention, a broadcast service provider inserts and transmits a banner advertisement into program information, gives a user the option of outputting a banner advertisement, and provides an advertisement viewing fee corresponding to a time exposed to the banner advertisement. By controlling the network system to provide users with the benefits of, the advertiser, a banner ad provider, can objectively measure the viewership of banner ads, and can also engage viewers to increase the effectiveness of their ads. The viewer can be paid for the actual advertising viewing, such as receiving a discount on the broadcast viewing fee in exchange for exposing the banner advertisement on the screen by the user's choice, and the broadcast service provider can receive the banner advertisement. From the advertiser by inserting into the broadcast program The effect may be a hump is generated.

Claims (9)

In the banner advertisement service providing system of a television, Built-in data processing program for outputting the banner advertisement screen information included in the broadcast signal according to the user's selection, summing the time at which the banner advertisement screen is output, and adding the summed banner advertisement viewing time information and the user information to the network. A television for receiving banner advertisements with hardware and software for transmitting to the address of the banner advertisement provider through a network; The stored banner advertisement viewing time information and user information transmitted from the banner advertisement receiving television are stored in a database, and the advertisement fee information calculated by calculating the advertisement fee by a predetermined calculation process is stored in the database. A banner advertisement provider server for transmitting to a broadcast service provider's address through a network; And And a broadcast service provider terminal configured to execute a calculation to reduce a viewing fee in accordance with the calculated advertising fee information transmitted from the banner advertisement provider server, and to transmit the discounted viewing fee to a television for receiving banner advertisements of a corresponding viewer address. Banner advertisement service providing system for television broadcasting. A banner advertisement provider server operating a banner advertisement service providing system in a television broadcast, A database for storing information about a banner advertisement viewing time transmitted from a television for receiving banner advertisements, user information, and advertisement fee information; A control unit for overall control of the system including the management of the database, and connecting the broadcast service provider and the banner advertising broadcast viewer to one network to execute a process of calculating the advertising fee corresponding to the banner advertisement time watched by the viewer. ; And In response to a request by the terminal connected through the network, a process execution result related to the banner advertisement service processed by the controller is transmitted to the terminal by a transmission protocol commonly used in the network, and the advertisement fee is set at a predetermined time. Banner advertisement provider server, characterized in that it comprises a web / mail server for sending the results of the calculation process execution to a specified address. In the broadcast receiving device for receiving a banner advertising service, A tuner for tuning and outputting only a digital broadcast signal of a channel selected by a user among digital broadcast signals received through an antenna; A demodulator for demodulating the digital broadcast signal output from the tuner; A demultiplexer for separating and outputting video data, audio data, and additional information data from the demodulated digital broadcast data output from the demodulator; A video decoder for decoding the video data output from the demultiplexer; A banner advertisement data processor for separating and decoding only banner advertisement data from the additional information data output from the demultiplexer, and executing predetermined data processing to output the banner advertisement data; A controller configured to analyze the input key data to generate a switching control signal corresponding to the key data as the banner advertisement switching on / off data and to accumulate and calculate time information on a time at which the banner advertisement is output; A memory for storing accumulated time information of the controller; A banner advertisement switching unit configured to input an output of the banner advertisement data processing unit and determine whether to output an input signal according to the switching control signal; A synthesizer configured to synthesize an output signal of the video decoder and an output signal of the switching unit; And And a video signal processing unit for inputting an output signal of the synthesizing unit and executing signal processing for outputting to the cathode ray tube. The television set of claim 3, further comprising a modem for transmitting time information stored in the memory to a predetermined address. In the control method of the television for banner advertisement reception, (a) determining whether a banner advertisement on / off key is input to the control unit of the television for receiving the banner advertisement; And (b) when the banner advertisement on / off key is input as a result of the determination of step (a), generates a switching control signal for turning on / off the banner advertisement switching unit, and the banner is started from the time when the banner advertisement on key is input. And storing the banner advertisement on time information accumulated by calculating the time until the advertisement off key is input. The method of claim 5, wherein step (b) (b1) generating a switching on control signal for turning on the banner advertisement switching unit when the banner advertisement on key is input as a result of the determination of step (a); (b2) reading and storing timer start data at the time when the switching on control signal is generated; (b3) determining whether a banner advertisement off key is input to the controller, and generating a switching off control signal for turning off banner advertisement switching when the banner advertisement off key is input; (b4) reading and storing timer end data at the time when the switching off control signal is generated; And (b5) subtracting the timer start data from the timer end data to generate banner advertisement on time information, and accumulating and storing the banner advertisement on time information. How to control the television. 6. The banner advertisement service information according to claim 5, further comprising the step of transmitting the banner advertisement on time information and the user information accumulated in the step (b) to the address of the banner advertisement provider server at a predetermined time period. Control method of a receiving television. In the operating method of the banner advertisement provider server of the television banner advertisement service providing system, (a) receiving cumulative banner advertisement on time information and user information from a television for receiving banner advertisement; (b) analyzing the user information and the cumulative banner advertisement on time information received in step (a) and storing them in a specified area of the database; (c) calculating the advertisement charge by applying the accumulated banner advertisement on time information to a predetermined advertisement charge calculation formula; And and (d) transmitting the advertisement fee information and the user information calculated in step (c) to a broadcast service provider address. In the operating method of the broadcast service provider terminal of the television banner advertisement service providing system, (a) receiving advertisement fee information and user information from the banner advertisement provider server; (b) performing an operation of discounting the broadcast subscription fee of the user information using the advertisement fee information received in step (a); And and (c) transmitting the broadcast subscription fee information calculated in step (b) to the user address.