KR20010109038A - Method for fixing information service using a internet - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a personalized information service method using the Internet.

2. The technical problem to be solved by the invention

The present invention is a member company (for example, beauty salon, movie theater, hospital, bank, fast food store, bookstore, cafe, cultural center, department store, pub, other shopping through an information providing server (web server) through an information communication network such as the Internet, etc.) Physical business spaces such as retail stores and merchandise distributors) or Internet customized information service methods to provide specialized customized information such as contents and advertisements in real time to meet the needs of users who use member companies.

3. Summary of Solution to Invention

The present invention provides a method for providing information such as content and advertisement using the Internet, wherein the information providing server receives the characteristics of a physical business space or characteristics of a user who uses the physical business space and uses the physical business space as a member company. First step of registering; A second step of storing the characteristic information of the registered member company in the member company database; A third step of processing advertisement information requested from an advertiser and storing the advertisement information in an advertisement database; And a fourth step of searching for the member company database based on the characteristic information, selecting an optimal member company to transmit the advertisement information stored in the advertisement database, and transmitting the advertisement information to a terminal of the selected member company.

4. Important uses of the invention

The present invention is used for advertising services.

Description

Method for fixing information service using a internet}

The present invention is a member company (for example, beauty salon, movie theater, hospital, bank, fast food store, bookstore, cafe, cultural center, department store, tavern, other shopping distribution store through an information providing server (web server) through an information communication network such as the Internet, etc.) And a physical business space such as a merchandise seller, etc.) or a personalized information service method for providing customized personalized information such as contents and advertisements in accordance with the characteristics of a user who uses a member company in real time.

As a conventional method of informing a general company of a specific company's products or a specific company, there are magazines, newspapers, broadcasts, a method of distributing advertisement sheets for individual individuals, or a method of attaching advertisement sheets to a poster.

However, such a method is to advertise randomly and indiscriminately to an unspecified number of people, and not only does it cost a lot of advertising costs, but also advertises the products of a specific company or a specific company to people who do not need it, and thus achieves the advertising effect as expected. There were various problems, such as unexpected.

Therefore, the popularization of Internet use has a rapid development of information and communication, as well as an absolute influence on all industrial fields, and the entire global village is changing into one globalization of globalization of information.

In general, a web browser mainly applied to the World Wide Web (WWW) is a tool widely used in the Internet field, and is provided as an easy-to-use and easy-to-access tool. Using a browser, you can easily exchange or retrieve information between remote locations.

In particular, as the number of Internet users explodes, researches on techniques for providing advertisements to users on the Internet are being conducted.

As described above, the advertisement through the Internet is capable of one-to-one advertisement in accordance with the consumer's inclination, unlike the advertisement using a conventional advertising medium such as radio, television, or cable television. There are advantages that can provide and measure the effectiveness of advertising.

Banner advertisements, pop-up advertisements, delivery advertisement techniques, and the like are used as techniques of such Internet advertisements.

For reference, banner advertisement technology is a technique of allocating bar-shaped space to a portion of a web page provided by a web browser so that a user may view an advertisement in the form of text or image while surfing the web. In addition, the protruding advertisement method is a technique of generating a new advertisement window and protruding the user's computer monitor in the down-loading of a web page, and can expect an advertisement effect through independent exposure.

On the other hand, the provision of various information of contents and advertisements using the Internet is gradually established as a new venture field, and the provision of information using the Internet can be conveniently and accurately used by many unspecified users without any space limitation. It has the advantage of eliminating uncomfortable limits.

However, until now, content provided through a browser to users in physical business spaces (beauty salons, cinemas, hospitals, banks, fast food stores, bookstores, cafes, cultural centers, department stores, pubs, other shopping outlets and merchandise stores) and Since advertisements are provided to users with the same contents, as a result, differentiated contents and advertisements for the characteristics of the users who use the physical business space are not provided, and the same information contents are inevitably provided.

In particular, advertisements provided on a specific site may not reflect the characteristics of the physical business place (e.g., industry, region, etc.) or the characteristics of the users who use the physical place (e.g., level, gender, age or hobbies (or interests)). Since the advertisement requested by the advertiser is unilaterally exported without consideration, the effect of the advertisement decreases as much from the advertiser's perspective, and the efficiency of the advertisement decreases due to unnecessary advertisement in the user's view of the advertisement.

The present invention has been made to solve the problems described above, the member company (for example, beauty salon, movie theater, hospital, bank, fast food store, bookstore, Internet customized information service to provide real-time customized customized information such as contents and advertisements according to the characteristics of users using cafes, cultural centers, department stores, taverns, other shopping outlets and goods distributors) or members The purpose is to provide a method.

1 is an exemplary configuration diagram of a hardware system for a customized information service to which the present invention is applied.

Figure 2 is an exemplary configuration of a member company database for a personalized information service according to the present invention.

3 is a flow diagram of an embodiment of a personalized information service method according to the present invention.

* Explanation of symbols for the main parts of the drawings

10: member company terminal 20: information providing server (web server)

30: member company database (DB) 40: advertising database (DB)

The present invention for achieving the above object, in the method for providing information such as content and advertisement using the Internet, the information providing server receives the characteristics of the physical business space or the characteristics of the user using the physical business space A first step of registering a physical business space as a member company; A second step of storing the characteristic information of the registered member company in the member company database; A third step of processing advertisement information requested from an advertiser and storing the advertisement information in an advertisement database; And a fourth step of searching for the member company database based on the characteristic information, selecting an optimal member company to transmit the advertisement information stored in the advertisement database, and transmitting the advertisement information to a terminal of the selected member company. It is characterized by.

In addition, the present invention provides a method for providing information, such as content and advertising using the Internet, the information providing server receives the characteristics of the physical business space or the characteristics of the user using the physical business space member company to the physical business space; Registering with the first step; A second step of storing the characteristic information of the registered member company in the member company database; A third step of processing content and advertisement information requested from registered member companies and advertisers and storing the same in an advertisement database; And a fourth step of searching for the advertisement database, extracting advertisement information suitable for the characteristic information, and transmitting the extracted advertisement information to the terminal of the member company together with the contents when providing the contents to a registered member company. Characterized in that made.

The present invention is requested from a member company (for example, a physical business space such as a beauty salon, a movie theater, a hospital, a bank, a fast food store, a bookstore, a cafe, a cultural center, a department store, a tavern, other shopping outlets and a seller) or an advertiser. Providing contents and advertisements in real time with customized information customized to the characteristics of the member companies (e.g., industry, region, etc.) or the characteristics of the users who use the member companies (level, gender, age or hobbies (or interests), etc.) Can increase the efficiency.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration diagram of a hardware system for a customized information service to which the present invention is applied.

As shown in FIG. 1, a hardware system to which the present invention for personalized information service is applied includes member companies (eg, beauty salons, cinemas, hospitals, banks, fast food restaurants, bookstores, cafes, cultural centers, department stores, pubs). A physical database such as a shopping mall and a product distributor, or an advertisement database 40 for storing content and advertisements requested by an advertiser, and characteristics of a member company (eg, as shown in FIG. 2). And a member company database 30 for storing characteristics (level, gender, age or hobbies (or interests, etc.), etc.) of users who frequently use member companies, and contents stored in the advertisement database 40. The characteristics of the member company or the user who frequently use the member company are stored in the member company database 40 through an information and communication network such as the Internet. According to the information providing server (web server) 20, which provides real-time to the member terminal 10 according to the customized information, such as content and advertisement provided for each member company in the information providing server 20 through an information communication network, such as the Internet It includes a plurality of member company terminal 10 to present to the user using the member company.

Here, an information communication network such as the Internet connects a communication line between the member company terminal 10 and the information providing server 20 and establishes a connection such that data communication related to a customized information service is performed.

Of course, it is apparent that the member company terminal 10 can be connected to the information providing server 20 not only through the Internet but also through a dedicated line, a public communication network (PSTN), and a mobile telephone network.

Here, the member company terminal 10 is a terminal equipped with a web browser, and has a function of displaying an advertisement, and includes a personal computer including a communication mediation apparatus (for example, a modem), a monitor, a keyboard (or a keypad), or the like. Mobile communication terminals such as PC), cellular phones or PCS phones, next-generation mobile communication terminals such as IMT-2000 (International Mobile Telecommunication), UMTS (Universal Mobile Telecommunication Service), personal digital assistants (PDA), notebook computers, etc. It can be obvious.

The information providing server 20 presents member companies' beauty content (supports homepage production), provides member company information, provides information (beauty information) suitable for each member company (eg, beauty salon), provides advertisements requested by advertisers, and member companies. Provide purchasing customer management tools. In addition, the power supply (on / off) of the member company terminal 10 is sensed, and the advertisement (text and voice still image, video, etc.) requested by the advertiser is processed and stored in the advertisement database 40. In addition, the self-promotional content requested by the member company is processed and stored in the advertisement database (40). In addition, the member company receives the characteristics of the member company (e.g., business type, region, etc.) or the characteristics of the user who frequently uses the member company (level, gender, age or hobbies (or interests), etc.) and receives the member company database 30 from the member company. Save it.

In addition, the information providing server 20 provides the contents and the advertisement stored in the advertisement database 40 to the member terminal 10 in real time according to the characteristics of the member company stored in the member company database 40 or the characteristics of the user who frequently uses the member company. . Of course, it is obvious that content and advertisement stored in the advertisement database 40 may be forcibly transmitted to the linked member company terminal 10 without considering the characteristics of the member company or the user using the member company by the forced delivery method.

Now, the method of providing personalized information for each member company will be described in more detail.

For example, in a physical business space such as a beauty salon, the user accesses the website provided by the information providing server 20 through the terminal 10, and the characteristics of the physical business space (industry (beauty), region (university of Sinchon, of course) ), Or characteristics of users who frequently use the physical business space (level (college student), gender (female), age (20s) or hobbies (or interests) (shopping), and other options. Enter to register as a member company. This member company registration process is only one example, and it is obvious that it can be added, changed, or deleted. Information about the registered member companies is stored in the member company database 30.

After that, if a hair nutritional advertisement is requested from an advertiser, the information providing server 20 first processes it, stores it in the advertisement database 40, and searches the member company database 30 to optimally broadcast a hair nutritional advertisement. After selecting a member company, a hair nutritional advertisement is sent to the member company terminal 10. At this time, it is obvious that the advertisement technique may be configured in various ways such as banner-type advertisement, pop-up advertisement, full-screen advertisement, and transmission-type advertisement technique.

In the above, it is assumed that the personalized information is provided to the member company terminal 10 in real time according to the characteristics of the member company or the user who frequently uses the member company. However, the method of providing the personalized information may be provided in various ways without being limited thereto. Self-explanatory

For example, when a user accesses the information providing server 20 using his or her PC, the user's access area and identity characteristics and the IP (Internet Protocol) of the PC are checked to determine the content and Specialized customized information such as advertisements can be provided in real time. That is, when a user who accesses the information providing server 20 through the Internet inputs user's unique information such as region, age, gender, ID, occupation, hobby, etc. and registers the member, the information providing server 20 provides a database (DB). Stores the user's member information on the user and checks the user's access information, and outputs the personalized information selected according to the user's access information among pre-stored contents and advertisements in the database (DB) to the browser of the PC.

This can be variously customized information and differentiated content and advertisement in the user's browser according to the user ID and the user terminal IP using various communication networks according to the Internet protocol.

On the other hand, it may be considered to provide a way to provide personalized information by using a mobile communication terminal in another way, which is when a mobile terminal user receives a communication fee discount by listening to an advertisement broadcast provided by a carrier Allow them to be used at different times. In this case, when the mobile terminal user requests a free call service under the condition of requesting an advertisement, the mobile terminal user selects and provides an advertisement corresponding to the current location and personal information of the mobile terminal user, and the mobile terminal user ends the reception of the advertisement. The free call service time corresponding to the number of advertisements received is accumulated in the billing account of the mobile terminal user.

In more detail, when a dial-up for listening to advertisement information is performed in the mobile communication terminal (MS), the switching center (MSC) recognizes this through the base station (BTS) in the mobile telephone network. At this time, the information providing server 20 recognizes the number of the mobile communication terminal (for example, electronic serial number (ESN)). Then, the current location of the mobile communication terminal is known through the switching center (MSC) to register the location of the customer in the home location register (HLR).

Subsequently, the information providing server 20 queries the location of the customer on the home location register (HLR), and when the location of the customer is determined, grasps the customer's propensity in the customer's database (DB), and then uses specialized location information and propensity information. Information is provided to the mobile communication terminal by voice / text message. At this time, the propensity of the customer includes the gender, age, preferences, hobbies, etc. of the mobile communication terminal user.

In addition, through customer segmentation, the customer information is retrieved by recognizing the corresponding number from the customer database which is classified and stored as a specific keyword (for example, gender, age, taste, hobbies, occupation, etc.) and characteristics of the customer. You can send a random ad only to customers that you set up in advance.

In this case, an advertiser may request an advertisement broadcast only for a communication terminal located at a specific location. For example, certain local advertisers, such as department stores, large discount stores, hair salons, cinemas, hospitals, banks, fast food stores, bookstores, cafes, cultural centers, pubs, and other retail outlets and merchandise retailers may request commercials. If it is.

For example, in the case of beauty at a special discount price at the beauty salon in Myeong-dong, information about the discount price is advertised to a mobile communication terminal located in a cell (cell) within a radius of 10km around Myeong-dong. This service is also available through broadcasting, such as sending a short message service (SMS) to all customers within 10km radius of Myeong-dong with prior permission.

As the advertisement type, it is preferable that the information is a simple information delivery advertisement without any special reward to the user.

However, if the target of the advertisement is a PC user or a mobile terminal user, the mileage advertisement that is discounted when purchasing the product of the advertiser by receiving the mileage corresponding to the advertisement posting time, in order to increase the participation of the advertisement of the member, and the advertisement window By participating in events such as quizzes delivered through the event, you can receive event-based advertisements that can receive certain rewards, such as prizes, advertisements posted, order specific information about the product, or buy instant products. It may be. However, it is not limited to such advertisement.

Meanwhile, the area of advertising means a category of a product or service that an advertiser wants to advertise, such as category division in a general shopping mall. For example, beauty / clothing, furniture, health food, flowers, agricultural products, office supplies, Adult goods, movies, music, drinks / alcohol, automobiles, general goods / household goods, general appliances, computers, etc., but may be classified as, but is not limited thereto.

The advertiser may directly designate the type and area of each advertisement and transmit it to the information providing server 20, or the advertiser sends only the advertisement contents to the information providing server 20 and the information providing server 20 analyzes the advertisement contents. It is obvious that the data can be stored in the database by dividing by area and type.

3 is a flowchart illustrating an embodiment of a personalized information service method according to the present invention.

As shown in FIG. 3, in the customized information service method according to the present invention, the information providing server 20 may include a physical business space (for example, a beauty salon, a movie theater, a hospital, a bank, a fast food store, a bookstore, a cafe, Characteristics of the physical business space (e.g., industry, region, etc.) or characteristics of users who frequently use the physical business space (e.g. level, gender, age or hobby) (Area of interest) and other options are registered to register the physical business space as a member company (301). At this time, the information on the registered member company is stored in the member company database 30 (302).

Then, when the content (member company promotional information) and advertisement (commercial advertisement) is requested from the member company or advertiser (303), the information providing server 20 processes it and stores it in the advertisement database 40 (304), the member company database ( 30, select the optimal member company to broadcast the content and advertisement (305), and transmits the content and advertisement to the member company terminal 10 (306). Of course, the information provided for the promotion of the member company is provided only to the member company, it is obvious that there is no need to go through the process of selecting a member company separately. Therefore, in the case of providing the content to the member company, the advertisement database 40 is searched and the characteristics of the member company stored in the member company database 30 (e.g., business type, region, etc.) or the characteristics of the user who uses the member company (level, gender, etc.). , Extracts an advertisement suitable for age or hobbies (interests, etc.), and transmits the extracted advertisement to the member company terminal 10 together with the content.

At this time, it is obvious that the advertisement sent to the member company terminal 10 may be transmitted in various ways such as a banner-type advertisement, a pop-up advertisement, a full-screen advertisement, a transmission advertisement, and the like.

As described above, according to the personalized information service method according to the present invention, by providing only the desired advertisement to the user and by actively or passively participating in the advertisement to obtain various revenues, and from the advertiser's point of view only to the desired user Delivering and responding to ads can increase the effectiveness of the ads.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains, and the above-described embodiments and accompanying It is not limited to the drawing.

The present invention as described above has the effect of increasing the efficiency of the advertisement by providing real-time customized information customized to the characteristics of the member company or the user using the member company or the content requested from the member company or the advertiser.

Claims (7)

In the method for providing information, such as content and advertising using the Internet, A first step of the information providing server registering the physical business space as a member company by receiving the characteristics of the physical business space or the characteristics of the user who uses the physical business space; A second step of storing the characteristic information of the registered member company in the member company database; A third step of processing advertisement information requested from an advertiser and storing the advertisement information in an advertisement database; And A fourth step of searching for the member company database based on the characteristic information and selecting an optimal member company for transmitting the advertisement information stored in the advertisement database, and transmitting the advertisement information to a terminal of the selected member company; Customized information service method using the Internet comprising a. In the method for providing information, such as content and advertising using the Internet, A first step of the information providing server registering the physical business space as a member company by receiving the characteristics of the physical business space or the characteristics of the user who uses the physical business space; A second step of storing the characteristic information of the registered member company in the member company database; A third step of processing content and advertisement information requested from registered member companies and advertisers and storing the same in an advertisement database; And In the case of providing the contents to a registered member company, a fourth step of searching the advertisement database to extract advertisement information suitable for the characteristic information, and to transmit the extracted advertisement information to the terminal of the member company together with the content Customized information service method using the Internet comprising a. The method according to claim 1 or 2, The physical business space, Substantially, a personalized information service method using the Internet comprising a beauty salon, a movie theater, a hospital, a bank, a fast food store, a bookstore, a cafe, a cultural center, a department store, a tavern, other shopping outlets, and a merchandise seller. The method according to claim 1 or 2, The characteristic information, Personal information service method using the Internet characterized in that it comprises the characteristics of the physical business space (industry, region) or the characteristics (level, gender, age or hobbies (interests)) of users who frequently use the physical business space. The method according to claim 1 or 2, The terminal of the member company, A terminal equipped with a web browser, which has a function of displaying an advertisement, but includes a personal computer (PC), a mobile communication terminal, a next-generation mobile communication terminal, a personal digital assistant (PDA), and a laptop. Information service method. The method according to claim 1 or 2, The member company database, Using the Internet, characterized in that for storing the characteristics (preferably the type of business, region) of the member company or the characteristics (preferably level, gender, age or hobbies (or interests)) of the user who uses the member company from the member company Personalized Information Service Method. The method of claim 6, The information providing server, And providing contents and advertisements stored in the advertisement database in real time to a terminal of a corresponding member company according to characteristics of a member company stored in the member company database or a characteristic of a user who frequently uses the member company.