KR20010016332A - System and method for providing search engine by using banner - Google Patents

Abstract

PURPOSE: The system and the method for searching data using a banner are provided to improve the effects of concentration on a web site and the image of the web site, and to make it easy to search a reliable web site, by displaying the web site as an image on a screen. CONSTITUTION: A user terminal(110), an expert terminal(130) and an information provider terminal(160) include a communication function, and access a search server(120) and an analysis server(150) via a communication network. The search server(120) searches the web site corresponding to the keyword inputted by a user, and displays it on the user terminal(110). The searched web site can be displayed as the image such as the banner. A log data database(140) stores the information on the identifier of a selected banner and on the location of the banner clicked by a page unit. The analysis server(150) analyzes log data and statistic data.

Description

System and method for providing search engine by using banner}

The present invention relates to a search system and method using a banner. The present invention relates to a search system and method using a banner that can easily grasp the characteristics of a site searched by a user and to easily search a desired site.

Conventionally, as communication networks and communication technologies have been developed, information that can be accessed through broadcasts, books, newspapers, etc. can now be searched through the Internet to obtain desired information.

In addition, the information that can be obtained through the Internet is incredibly diverse, such as health information, academic information, product advertisement, etc., and a search engine has been developed and used so that a user can easily find the desired information among numerous information. It is done.

When a user connects to a specific search engine (e.g., Hanmir, Simmani, Yahoo, etc.), enters a keyword related to the information they are looking for, or selects a desired category from a predefined category, Relevant information (i.e., website name, brief introduction to the website in text form, etc.) is output on the screen of the user terminal.

When the user selects a specific website from the search results displayed on the terminal screen, the initial website screen is displayed on the user terminal screen, and the user can perform a desired task within the website. Can be.

However, the conventional search system has a problem that requires a lot of concentration in order to find a website that provides the information desired by the user by simply outputting search results according to a keyword or category specified by the user in numerous texts.

In addition, when a user inputs a keyword or selects a category and requests a search, the conventional search system focuses only on the aspect of listing the search results, and the reliability of the website or the fidelity of the information is directly set by the user. There was an inconvenience that can only be confirmed by connecting to.

In addition, when a user inputs a keyword or selects a category and requests a search, the conventional search system searches not only a website providing the information desired by the user, but also a website which does not provide the information at all. There was a problem that requires a lot of time to access the user's desired website.

Accordingly, an object of the present invention is to provide a search result according to a keyword or category specified by a user in the form of a text as well as an image according to a predetermined method so that a user can easily find a website that provides information desired by a user. It is to provide a search system and method.

It is another object of the present invention to provide a user with a search result by inputting a keyword or selecting a category and requesting a search by the user, as well as evaluation information about the reliability of the website or the fidelity of the information that is listed as the search result. It is to provide a search system and method using a banner that can be provided.

Still another object of the present invention is to provide a user with desired information when a user inputs a keyword or a category to request a search and to provide a web site with high reliability so that the user can select a web within a short time. To provide a search system and method using a banner that can be connected to the site.

1 is a system configuration diagram showing a schematic configuration of a search system using a banner according to a preferred embodiment of the present invention.

2 is a flowchart illustrating a search method using a banner according to a preferred embodiment of the present invention.

3 is an exemplary view of a screen display showing a search result using a banner according to a preferred embodiment of the present invention.

4 is an exemplary view of a screen display showing a search result using text according to a preferred embodiment of the present invention.

<Explanation of symbols for main parts of drawing>

110: user terminal

120: search server

130: a plurality of expert terminal

140: log data D / B

150: analysis server

160: information provider terminal

In order to achieve the above objects, according to an aspect of the present invention, in a method for providing a website search service to a user using a communication network, storing an image corresponding to the first website, the website search from the user terminal Receive a keyword for, retrieve at least one first website and at least one second website corresponding to the keyword, retrieve an image corresponding to the retrieved first website, and retrieve the image and the Provided is a search method using a banner, comprising: transmitting a search result including text information representing a second website to the user terminal; and a system and apparatus for enabling a search method using the banner to be performed. Is provided.

In addition, only the image may be included in the first page of the search result, and only the text information may be included after the second page.

In addition, at least one expert may designate a website list including a first website and a second website to provide the search service and display the website by using an image from the website list. One website may be designated and an image corresponding to the first website may be generated.

In addition, the search result may be used to receive a request for access to a specific website from the user terminal, and update user request analysis information corresponding to the received access request.

The method may further include receiving a statistical analysis request from an information provider terminal operating the website, generating statistical analysis data using the user request analysis information, and transmitting the generated statistical analysis data to the information provider terminal.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system configuration diagram showing a schematic configuration of a search system using a banner according to an embodiment of the present invention.

Referring to FIG. 1, a search system using a banner includes a user terminal 110, a search server 120, a plurality of expert terminals 130a, 130b,..., 130n-hereinafter referred to as 130, and log data D /. B 140, analysis server 150, information provider terminal 160, and the like.

The user terminal 110, the expert terminal 130, and the information provider terminal 160 may include any communication device, and any device may be connected to the search server 120 and / or the analysis server 150 through a communication network. Can be used without

That is, the device that may be used as the user terminal 110, the expert terminal 130, and the information provider terminal 160 may include a mobile communication terminal, a PDA, and the like in addition to the computer illustrated in FIG. 1.

The search server 120 is a device that searches for a website that satisfies a keyword, etc. input by a user to request a search, and outputs the searched output to the display unit of the user terminal 110. May include an image representing a corresponding website (for example, a banner, a website initial screen image, etc., hereinafter referred to as a banner).

The log data D / B 140 stores information about a search word input by the user, an identifier of a banner selected by the user among search results, or a position of the clicked banner for each page.

The analysis server 150 has various query programs necessary for the information provider, and when the information provider clicks a predetermined icon to execute a specific program, the log server and data statistics analysis are performed. A device capable of doing so, and may be included as part of the search server 120.

In addition, the analysis server 150 may additionally include a graph analyzer and a text analyzer.

The graph analyzer is a device capable of retrieving the result value from the log data D / B 140 and converting the result value into a graph form and transmitting the result value from the analysis server 150 to the information provider terminal 160. The text analyzer is analyzed. It is a device capable of retrieving and briefly summarizing the result value from the log data D / B 140 with the value queried from the server 150 and transmitting it to the information provider terminal 160.

Hereinafter, the present invention will be briefly described using the system configuration shown in FIG. 1.

First, a user accesses a search server 120 through a user terminal 110 coupled with a communication network, inputs a search term (eg, a shopping mall, a travel agency, etc.) to search, or selects a specific category (eg, shopping, Travel, etc.)

As a method of searching for a specific website by the user, both of the above-described methods may be considered, but for the convenience of explanation, the following description will focus on a method of searching a website through a search word.

The search server 120 searches for a website list corresponding to the search word input by the user and transmits the list to the user terminal 110.

In addition, the search results searched through the search server 120 and output to the display unit of the user terminal 110 may include a banner (which may be produced by a request of an information provider) and / or text, and the corresponding banner. The list of web sites to be output can be specified in a certain quantity (for example, nine).

And, the banner can be produced by the request of the information provider, and only a predetermined quantity can approve the banner generation request, or can approve the banner generation request without limitation.

However, in the present specification, a description will be given focusing on a case in which an information provider approves a banner generation request only in a predetermined quantity in order to maximize the effect of image advertisement and product advertisement in a banner monopoly.

In addition, as a method of enabling banner generation for a specific information provider, a method of providing a banner to a corresponding information provider by selecting a reliable information provider for each category by evaluation of experts from among a plurality of information providers may be applied.

In the case of applying this method, an information provider who presents a website using a banner may have a superior position than that of a similar information provider, and may induce more users to access by inducing users to be connected. have.

In addition, the search list searched through the search server 120 and output to the display unit of the user terminal 110 includes information such as website analysis information and user request analysis by the expert terminal 130 for each website. The information may be provided only to an information provider who displays a website using a banner.

If the information is provided with a search result, the user can easily access a reliable website using expert evaluation and user needs analysis, and the information provider can try to provide more reliable information. do.

First, we will explain how a particular website is evaluated (hereinafter referred to as a framework) by experts.

Event execution using the framework begins with the search robot collecting website information for a given category or search word.

The search robot not only retrieves the contents of the website, but also checks whether the website has been updated and lists the contents of the website in the order of the latest update.

In addition, by using the content material listed by the search robot x, the number of times and the latest update completion date within a predetermined period are analyzed, and a part is selected and transmitted to the expert terminal 130 to perform a corresponding website analysis.

And, through this framework, only selected websites (ie, websites providing reliable information) may be searched through the search server 120.

Next, a method of evaluating a specific website through analyzing user needs by a user who uses the search server 120 will be described.

In the process of performing the user needs analysis event, when the user searches for and clicks on the desired website information, the number of clicks is first updated on the basic data by using the unique identifier of the title or banner of the clicked website information, and at the same time, Get information related to URL among the information combined with the corresponding unique identifier.

The primary key is set in such a manner that the log check data is increased by a certain amount (for example, +1), the unique identifier of the target information is inserted, and the time at which the event occurs is recorded.

As such, by updating two tables at the same time, an information provider displaying a website using a banner can grasp his or her own performance in real time, thereby establishing an effective and efficient advertising plan.

Of course, the user cannot view the details of the table update in this way, only the first page and the result page.

In addition, the user request analysis may be stored in the log data D / B 140, and may be classified by year, month, day, and hour. Through this, the number of information counts by category may be determined and the search result may be output as a result value. Can be. In addition, the number of times of each day can be included in the information search result.

In addition, the information provider displaying the website using the banner is connected to the search server 120 or the analysis server 150 using the information provider terminal 160 coupled with the communication network, and the web of the information using the server. Analysis data about search information, evaluation information, and access information about the site may be provided in the form of a graph or text.

Referring again to the search system using a banner according to the present invention as follows.

When a user searches for desired content information or website information by using the search server 120, a banner that may be included in the search result is output on the display unit of the user terminal 110.

The banner included in the search results allows only a predetermined number of banners to be displayed. When displaying a website using the banner, the content can be more surely delivered than simply using the text. Of course, further search results are output in textual form.

In addition, when the user clicks on a specific website, the search server 120 detects a user request analysis (that is, a click event) and inquires the log data D / B ( To store in real time.

Therefore, an information provider displaying a website using a banner can check in real time how his banner is performing, and can use the above-mentioned data as a suitable positioning material of the banner.

In addition, when a method of displaying a website using a banner is applied to a fee, it may be applied as a price calculation data for each banner position.

In addition, the information provider displaying the website using the banner may be provided with detailed information such as a click rate analysis by period, an analysis of another item, a comparison analysis with other companies in the same category, and an analysis by location.

Hereinafter, a method of applying the present invention will be described in detail with reference to the accompanying drawings.

2 is a flowchart illustrating a search method using a banner according to a preferred embodiment of the present invention, FIG. 3 is an exemplary view of a screen display showing a search result using a banner according to a preferred embodiment of the present invention, and FIG. An exemplary view of a screen display showing a search result using text according to a preferred embodiment of the present invention.

In describing the flowchart shown in FIG. 2, an exemplary view of the screen display shown in FIGS. 3 and 4 will be described together for convenience of understanding.

Referring to FIG. 2, in step 210, a search server receives a keyword (eg, domestic travel, etc.) for searching a specific website or specific information from a user.

In step 220 the search server retrieves at least one website list corresponding to the keyword received in step 210.

As described above with reference to FIG. 1, a website that can be searched through a search server according to the present invention is limited to a website that is selected as a reliable website through a framework step performed by experts, or is already a search engine. As with the type that is being serviced through, you can search any website with or without trust.

In step 230, the search server checks whether there is a preset website for displaying the corresponding website using a banner among the list of websites found in step 220.

As described above with reference to FIG. 1, a method of displaying a website using a banner may be limited to a few websites recognized by experts, and in some cases, all webs without a quantity limit. Banners can be displayed on the site.

If there is a banner corresponding to the website as a result of the check in step 230, the process proceeds to step 240, after searching for the banner, the process proceeds to step 250; otherwise, the process proceeds directly to step 250.

In operation 250, the search server transmits the list of websites searched through the operations 230 through 240 and the banner of the website to the user terminal.

3 to 4 are diagrams illustrating a form in which a search result searched by a user's request is output to a user terminal display unit.

Referring to FIG. 3, a search result corresponding to a keyword input by a user is displayed on a user terminal display unit in a predetermined quantity (for example, nine) banners.

If the user selects a specific banner, the user terminal display unit displays a website corresponding to the banner, and at the same time, a flow according to the user request analysis is performed (see the description using FIG. 1).

If the user is not satisfied with the search result shown in FIG. 3, if the user selects the 'NEXT' button located at the bottom of FIG. 3, the screen display shown in FIG. 4 is output to the user terminal display unit.

Referring to FIG. 4, the user terminal display unit displays a list of websites not displayed in a banner form in a text form among search results corresponding to a keyword input by a user.

As shown in FIG. 3 and FIG. 4, by placing a website displayed in the form of a banner on the front and a website displayed in the form of a text on the back, users can be connected to a website displayed in the form of a banner. Expand, increase awareness of the website and gain an exclusive and superior position in the same industry.

Referring back to FIG. 2, in step 260, the search server checks whether a request for access to a specific website is received from the user terminal using the website list (ie, the search result) transmitted in step 250.

As a result of the check in step 260, if a connection request is received from the user terminal, the process proceeds to step 270, otherwise, the process waits until the corresponding connection request is received in step 260.

Of course, if the user enters a different keyword to obtain different search results, the process may proceed to step 210 again.

In step 270, the search server updates the user requirement analysis information according to the user's website access request.

The updating of the user requirement analysis information according to the user's request for accessing the website may be performed by first updating the number of clicks on the basic data by using the unique identifier of the title or banner of the website information requested for access and the log check data ( It is possible to set the primary key by increasing a certain amount (for example, +1) of log check data, insert a unique identifier of the target information, and record the time when the event occurs. Since it was described with reference to 1, it will be omitted here.

In step 270, the search server displays the initial screen of the website that the user requests to access through the user terminal display unit, so that the user can access the website.

As shown in FIG. 3, an information provider displaying a website using a banner accesses a search server or an analysis server as described above, and provides information such as continuous evaluation opinions and improvement directions of experts and users' access. You can view the number of times of connection and evaluation opinions.

In addition, an information provider displaying a website using a banner may be provided with detailed information such as a period of click rate analysis, analysis of other items, comparison analysis with other companies in the same category, and analysis by location.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

As described above, according to the present invention, a search result according to a keyword or a category designated by a user may be provided in the form of a text as well as an image according to a predetermined method, so that a user may easily find a website that provides information desired by the user.

In addition, when a user requests a search by inputting a keyword or selecting a category to search, the user may provide not only a list of search results but also evaluation information about the reliability of the websites listed in the search results or the fidelity of the information. .

In addition, when a user inputs a keyword or selects a category and requests a search, the user can provide the desired information, and a website having a high reliability can be located at a higher level so that the user can access the desired website within a short time. .

In addition, by providing a variety of analysis information to the information provider that displays the website using a banner, the information provider can be used as a material for establishing the direction of improvement and development of the website.

Claims (12)

In a method for providing a website search service to a user using a communication network, Storing an image corresponding to the first website; Receiving a keyword for searching a website from a user terminal; Searching for at least one first website and at least one second website corresponding to the keyword; Retrieving an image corresponding to the retrieved first website; Transmitting a search result including the searched image and text information indicating the second website to the user terminal; Including but not limited to: The first page of the search result includes only the image, and after the second page only the text information is included. Search method using a banner, characterized in that. The method of claim 1, Designating, by at least one expert, a website listing comprising a first website and a second website to provide the search service; Designating the first website for displaying the website using an image from the website list; Generating an image corresponding to the first website Search method using a banner, characterized in that it further comprises. The method of claim 1, Receiving a request for access to a specific website from the user terminal using the search result; Updating user request analysis information according to the received access request; Search method using a banner, characterized in that it further comprises. The method of claim 3, Receiving a request for statistical analysis from an information provider terminal operating the website; Generating statistical analysis data using the user requirement analysis information; Transmitting the generated statistical analysis data to the information provider terminal Search method using a banner, characterized in that it further comprises. In a system for providing a website search service to a user using a communication network, Means for storing an image corresponding to the first website; Means for receiving a keyword for a website search from a user terminal; Means for retrieving at least one first website and at least one second website corresponding to the keyword; Means for retrieving an image corresponding to the retrieved first website; Means for transmitting a search result comprising the retrieved image and text information indicating the second website to the user terminal Search system using a banner comprising a. The method of claim 5, Means for designating, by at least one expert, a website listing comprising a first website and a second website to provide the search service; Means for designating the first website for displaying a website using an image in the website list; Means for generating an image corresponding to the first website Search system using a banner, characterized in that it further comprises. The method of claim 5, Means for receiving a request to access a specific website from the user terminal using the search result; Means for updating user request analysis information corresponding to the received connection request Search system using a banner, characterized in that it further comprises. The method of claim 7, wherein Means for receiving a statistical analysis request from an information provider terminal operating the website; Means for generating statistical analysis data using the user requirement analysis information; Means for transmitting the generated statistical analysis data to the information provider terminal Search system using a banner, characterized in that it further comprises. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, Storing an image corresponding to the first website; Receiving a keyword for searching a website from a user terminal; Searching for at least one first website and at least one second website corresponding to the keyword; Retrieving an image corresponding to the retrieved first website; Transmitting a search result including the searched image and text information indicating the second website to the user terminal; Search service apparatus comprising a. The method of claim 1, Designating, by at least one expert, a website listing comprising a first website and a second website to provide the search service; Designating the first website for displaying the website using an image from the website list; Generating an image corresponding to the first website Search service device further comprising. The method of claim 1, Receiving a request for access to a specific website from the user terminal using the search result; Updating user request analysis information according to the received access request; Search service device further comprising. The method of claim 11, Receiving a request for statistical analysis from an information provider terminal operating the website; Generating statistical analysis data using the user requirement analysis information; Transmitting the generated statistical analysis data to the information provider terminal Search service device further comprising.