KR20000054627A - Multi-function Mobile On_line_Display_Terminal_System Via Internet Contents Server - Google Patents

Abstract

PURPOSE: A method for operating advertisements/public information operated as a contents server on the internet is provided to apply innovational management techniques to existing off-line enterprises and activate multimedia businesses, by configuring off-line advertising/public information media with on-line contents to supply updated image advertisements/public information, and by using various techniques with low costs for advertisers/public information sector. CONSTITUTION: A method for operating advertisements/public relations operated as contents servers on the internet, comprises the steps of: making advertiser/public information sector request advertising/public information contents to operation contents to announce the advertising/public information contents, and making the advertiser/public information sector be members to transmit the information contents in real time, then perform advertising/public information processes; accepting orders for advertisements with low costs by various forms, and supplying the information contents to a server; inserting contents of real-time and emergent advertisements/public information into preset advertisements/public information contents, and advertising the inserted real-time and the emergent advertisements/public information contents on line; and transmitting the accepted advertisements/public information contents to advertisements/public information terminals on line with wire/wireless communication, and supplying combined wire/wireless interface such as code division multiple access(CDMA), global switching module(GSM), personal communication service(PCS), second generation cordless telephone(CT-2), and satellite services.

Description

Multi-purpose mobile / fixed advertising terminal system operated as internet content server. {Multi-function Mobile On_line_Display_Terminal_System Via Internet Contents Server}

An object of the present invention is a system / content that attempts to achieve three main purposes simultaneously. First, a real-time information delivery system that performs lively multimedia advertisements and promotions through devices and equipment (buses, subways, vending machines) of moving bodies and fixed bodies. To provide a multi-functional online terminal with the latest Internet, to provide innovative design and advertising devices using the content.

Secondly, in terms of how to perform such advertisements / promotions, the delays in the production of media advertisements over the airwaves and the ground and the limitations of real-time application can be addressed through the use of state-of-the-art terminals and web content servers. It is to provide new media advertising / promotion technology by providing ease of use, real-time delivery, real-time guidance, and real-time data acquisition.

The third is to provide devices and contents that can be applied to various applications by providing world-class modeling of such devices and contents.

These devices and models are described in comparison to existing technologies and methods. In the existing delivery system of advertisements / promotions, the advertisement / promo agency usually receives the order off-line, or the advertisement / promoter selects the advertisement / promotion medium, The contents of the public relations or advertising at a huge cost to construct the air and paper advertising / publicity content, and paying another huge cost to the public air and media media to perform the advertising / publicity according to the schedule. At this time, the various problems involved are not only enormous costs, but also difficult to select advertisements / publicity targets. Moreover, advertisements / promotions requiring real time / emergency cannot be performed. As a method of solving the various problems, a method such as billboard advertisement / publicity is mobilized, but such a method is considered to be insignificant in consideration of the number of the terminals and the security of the population of the visible and hearing.

In the present invention, in order to solve these problems in various aspects, it is intended to solve the general advertising / publicity method on Off_line by using an online web terminal. This system / equipment content basically provides real-time and simplicity of production, low cost, and expressiveness of the latest multimedia function of advertisement / promotion. It provides real-time maintenance, aggregation and control at the same time to provide multifunctional high value added system / content. For advertising / promotional states, low-cost, advertising / promoters make their own advertising / promotional contents and request professional media multimedia video advertisements for production. It provides practical benefits that provide screening methods for public relations, provides real-time event protection, and provides a place to select and operate advertising / public areas and targets.

When operating this system in bus guidance system, subway guidance system, indoor / outdoor vending machine, etc. in addition to these basic functions, it provides various functions such as operation, control and aggregation of such equipment / system. While using these features, it is the least expensive and provides the maintenance function using the latest multimedia Internet contents.

The technical field to which the present invention pertains is a multimedia computer technology, while an Internet content operation technology and a part of the related equipment and devices that must be organically operated. Because these two areas must be operated organically, equipment and systems must be integrated organically. As a system operated in this process, it is also a system integration technology.

When looking at the conventional technology operating in this field, the operation of the single part is mostly independent, and the method of operation is a method of providing advertising / promotion through a single device. This is considered to be the case, and when looking at the propagation system of PR / PR, it is usually limited to its own limited communication means or advertisement / PR using its own VAN infrastructure. An example of this is a VAN terminal installed in a subway or other location. The terminal only displays its own advertisement / publicity or fixed advertisement / publicity. Also, it is insufficient to express real-time information / advertisement / publicity. Moreover, such device equipment exists in the presence of its operator to provide a means of advertising / promotion, but the general advertising / promoter is not easily accessible. In other words, it is difficult to easily request advertisements / promotions to operators, and even if they make requests, it is difficult to expect the quality of advertisements / promotions because they do not have specialized advertisement / promotional contents. In addition, it is pointed out that it is very difficult to see the effect of advertisement / promotion by easily accessing it at low cost unless the advertisement / promoter is a large business. Furthermore, in order to be used as a method of equipment / device (BIS, ITS) of a means of publicity / publicity for a specific purpose, the information provided by the existing device or the method of expression (e.g., electronic signage, etc.) is not the latest method. The terminal is in the shape of being cut into the mobile body and the fixed body. There is an urgent need for techniques and methods to solve these various problems.

In the present invention, there is an advertisement / publicity server supporting a method and apparatus for advertising / publicity on the Internet which can be accessed from anywhere in the world, and an advertisement / publicity owner (individual and group / Agency / country) uploading to the advertisement / promotional content server of the present invention a web advertisement / promotional production produced by himself (web document, HTML) or paid for a provider providing high-quality advertisement / promotional content ( E / Mail, Up_load function), and the advertisement / promoter selects the person who is watching this advertisement / promotional content in the form of individual, group, or integrated group, and when it is expressed to the selected person. The presentation time is requested to the server, and the advertisement / public relations agency (server) transmits the contents to the presentation device (online advertisement / public relations terminal, web terminal) according to the requested specification. It uses the means to transmit (propagates), and this terminal determines its location with the location information through the installed GPS receiving module so as to fit the content, and the SW tool suitable for the method of the content (advertisement / promotion content) Drive (video, real-time information representation) and express the content. Along with this, the customer wishes to be carried out in a way that can be inserted while the real time / emergency contents desired by the advertisement / promoter are expressed.

Secondly, it is an advertisement / publicity terminal that performs these basic advertisement / publicity functions and controls, logistics, aggregation, etc. of devices / equipment (bus, subway, airplane, railway, vending machine, various monitor devices) equipped with this terminal. In the system to which the contents, such as status, are added, the contents of the system are also provided to the operator / provider of the system other than the advertisement / public information system as the web server solution of the present invention. In the case of the BIS system, the arrival time of the bus It transmits information such as bus location, road delay, driver's status, passenger density, etc. to the web server, and receives this data from the web server through the Internet and provides the graphical user interface to the operator / provider. Additional service is available, especially when it is applied to a fixed indoor or outdoor vending machine The web server of the present invention manages and grasps measures such as uptake grasp, device status grasp and maintenance related information, and the vending machine operator (individual / group / organization) can easily access the information / turn contents and provide advertisement / publicity. It also ensures revenue from the agency's device commissions and provides operational efficiency. Of course, there are various applications such as subway and railway. Since there are various technical problems to be solved in order to provide such a technology, the technical problem is described below.

In order to solve the present invention, there must be a web server providing advertisement / promotional content accessible from anywhere in the world and advertisement / promotional content provided on the server. This content shall be made available to any advertising / promoter in the world in the same manner as described above for membership and advertising / promotion requests.

When such content is provided, it should be able to deliver such advertisement / publicity / operation method providing data to the advertisement / publicity terminal (web terminal).

A terminal capable of expressing the delivered advertisement / promotion / operation contents to the advertisement / pr

This terminal should be able to first transmit information about the operation to the web server of the present invention. This terminal must accommodate all of the latest multimedia presentation techniques.

1 is a structural diagram of the configuration and operation of the entire system according to the present invention.

2 is a detailed flowchart of operation of advertisement / promotional content.

Figure 3 is a detailed flowchart of the operation of the BIS and vending machine combined advertising / promotional display.

4 is an explanatory diagram illustrating a configuration of each component layer.

Fig. 5 is a brief explanatory diagram of main components of the 0n_line Display Terminal.

6 is a simplified explanatory diagram of a flowchart of the operation of the content server.

<Description of the symbols for the main parts of the drawings>

1: Positioning satellite where GPS module of advertisement / publicity terminal receives the position of terminal

2: Wireless / satellite communication device connecting the terminal device and contents on the Internet

3: Internet connecting the server with the user for advertisement / promotional content

4: Web server running advertisement / publicity contents

5: Advertising / PR group using advertising / PR contents

6: Online web advertising terminal running ads / pr

7-10: Type of mobile vehicle deployed and operated by an online web terminal that performs advertisement / promotion

11-12: Fixed type of online web terminal for advertising / promotion

13-20: Detailed Operation Flowchart of Advertising / PR System

21-30: Detailed flow chart of the operation of advertising / promotion web terminal

31-39: Schematic diagram of the advertising / publication system

40-48: Explanatory diagram of structure of advertisement / publicity terminal

49: content server operation flow diagram

Configuration and operation of the embodiment of the advertisement / publicity server system according to the present invention will be described in detail for each part with reference to the accompanying drawings.

1 is a schematic / composition of a multi-purpose mobile / fixed advertisement terminal system operated as an Internet content server according to the present invention. The advertisement / promotion terminal system includes an advertisement / promotion client (5,15,34). The client is equipped with a computer system (5) that can access the Internet (3) and requests and operates with an additional portable device (wireless data access) that can perform real-time emergency advertising, publicity, event advertising, etc. This is done. The client / operator is composed of a client / operator who subscribes to an Internet access service or operates a dedicated server, and the client / operator is a web server of the present invention that accesses the Internet by wire / wireless and operates an advertisement / publicity ( 4) Become a member (Login). The membership process is free of charge, and if you are a member of the system operation (BIS / ITS / Vending Machine) (5) you must have a prior agreement or partnership. Once subscribed, members receive various contents provided by the server, and the contents of the contents are composed of information suitable for advertisement / promotion. It provides various information about advertisement / publicity such as information on major commercial areas, information on the arrangement of advertisement / publicity terminals, and information on the position of the mobile body in the case of a mobile body. Based on this information, subscribed members select their optimal targets (advertising viewers) and upload them to the server in real time by selecting them (promotion time, number of times, terminal location, quantity, etc.). 6, 12 is delivered to the terminal to perform the advertisement / publicity. However, according to the situation of the communication media, the content of the advertisement / promotion performed is embedded in the web terminal, and the content of the real-time text advertisement / promotion may be inserted (18) to perform the advertisement / promotion. When this procedure is performed, the contents of the advertisement / publicity (graphics, texts, and videos) are requested to the server in advance, and the contents of the advertisement / publicity are configured, and each web terminal can be installed through other media or by the operator. It may be. If high-speed communication media is supported, the entire advertisement / hong security is installed online.

Through this process, advertisement / promotion is operated, so the desired information and advertisement / promotion are achieved just by reaching the server from anywhere in the world. In other words, Motorola in the US can deliver the contents of their advertisements / promotions to certain potential customers in Korea or Europe. If only two more detailed embodiments are described, first, the model (7) to be applied to the BIS field is introduced. When a specific bus route is determined, information about the route (operation information, stop position information, advertisement / promotion client position information, etc.) ) Is grasped. The route information is basically acquired from the GPS module by the web terminal itself in the process of movement.

Information on the route, the location of the ride, or the location of the client should be obtained in advance, and the basic framework of the advertisement / publicity should be prepared, and a method of online updating should be provided. Through this process, the route and contents are determined, and when the bus is operated, the advertisement / promotion client requests the web server to select real-time advertisement / publicity contents of the store / real thing. Advertises to the next venue. In other words, the passenger who will get off at the next landing will be the target. The terminal provides information on bus routes, public information, real-time current information, and other operation information, and performs an advertisement / publicity function. For example, when an emergency bargain is notified at a convenience store near a platform near the Samsung-dong trade center, this method enables efficient advertising / publicity for bus users. Of course, other routes can be advertised / promoted, but their efficiency is lowered.

Secondly, it applies to various vending machines 12. Regardless of the type of vending machine, the web terminal is installed in a built-in manner, and the contents of the vending machine are operated as described above. As such, the web server should be provided with various advertisement / promotional forms at low cost, and the advertisement / promotion of the ready-made form should be carried out at the lowest cost, and the server operator provides the cost and form at the special request of the client. . But the cost goes up a bit. Alternatively, the homepage of an existing business operator (client) or a promotional / advertisement itself may be used. In other words, if the advertisement / publicity of the present invention is carried out, the homepage itself of the present invention can be used as the original draft of the advertisement / publicity. If a method of advertising / publicity is prepared in such an operational way, the contents of the advertising / publicity should be delivered to distributed advertising / publicity terminals. If the content to be delivered is content and text that requires real-time, it can be delivered through the CDMA terminal, and when a large amount of data transmission is required, the content is transmitted using the wired / wireless communication means. Firstly, the present invention provides an existing mobile terminal for mobile communication to deliver real time information. Provides a structure for mounting other wireless modems. The content of the advertisement promotion delivered is carried out by the schedule installed in the terminal, and the method to be performed accommodates all methods of the web document format (HTML document). In this process, the advertisement / publicity is shown as semi-compulsory rather than the advertisement / publicity that is reversed, compared to the existing method, which is achieved by viewers accessing a specific site through web surfing and examining the contents. In other words, a web document is used to advertise / promote a web document to a specific target viewer in the form of a web document. The content of the provided content constitutes content suitable for each operator's situation. It organizes and operates the operation contents that are adapted to each operator (subway, bus, railway, vending machine, street advertising terminal, etc.). In the case of coffee vending machines, coffee advertisements / promotions can be exported using the web terminal built into the coffee vending machine, and the operational technique is to provide content that attracts viewers by broadcasting video-related movies or materials and then purchases coffee naturally. Doubles its purchasing power. When advertising / promotion is carried out with such a comprehensive solution, it becomes possible to have a high level of multimedia advertisement / promotion that can not be performed by existing paper advertisement / promotion. In the future, as communication media develops and the cost is low, it is expected to develop into a real-time integrated advertisement / publication system and to become a more systematic means of advertising / publicity than the existing airwaves aim for. Advertisement / promotion and related system control / aggregation / status detection are provided to develop a stable model. The business content model proposed in the present invention can not be found in the analogy and it is the first attempt in the world, but it takes a lot of initial investment cost, but if settled, its utility value can be an astronomical model.

As described above, the present invention can provide various up-to-date high-quality video advertisements / promotions by constructing existing off-line advertisement / promotional media as online web contents, and provide various advertisements at a very low cost to the advertisements / promoters. In addition, there are advantages to activate related video (multimedia) business and to apply innovative management techniques to the existing Off_Line business.

Society is evolving and it is a very beneficial way nationally as we can preoccupy the model applying the rapid technology of advertisement / publicity in the world.

Claims (8)

The advertisement / promoter operates advertisement / publicity as a content server on the Internet by requesting and notifying the advertisement / promotional contents to the operation contents, becoming a member, and delivering the contents to the advertisement / promotion terminal in real time to perform publicity / promotion. Way. A method of obtaining an advertisement at low cost by various forms of forms prepared in advance by the operating method of claim 1, and a method of producing and providing contents of an advertisement / promotion requested by an advertisement / promoter to a server. How to insert and deliver the real-time, urgent advertising / publicity content online in the content of the web form of the advertising / publicity content already completed. The process of transmitting the contents of the advertisement / publicity received from the contents system to the advertisement / publicity terminal in the online state through the wired / wireless communication method and the method of providing wired / wireless integrated interface such as the existing CDAM, GSM, PCS, CT2, and satellite service. . The GPS module (terminal) is interfaced inside the on-line web terminal limited to mobile and stationary operating systems to identify the point of advertisement / promotion and to identify the GPS module and means as a means of the process and method of performing advertisement / publicity. How to set the view point by linking the location information. A method of constructing and expressing a web terminal incorporating display devices such as LCD, CRT_MONITOR, TV receiver, etc., and a method of operating a web terminal attached to a mobile body and a fixed body; Configuration. This advertising / publicity system performs functions such as maintenance and aggregation of the system operation as well as advertisement / publicity, and provides the web contents to the operator and the client with the acquired data, and its procedures. . In the case of a moving body and a fixed body to which an integrated advertisement / public relation system is applied, various moving objects such as buses, subways, trains, railroads, taxis, airplanes, ships, indoor and outdoor vending machines, indoor and outdoor boards, and indoor and outdoor mounting of buildings Application method to indoor and outdoor fixtures such as industrial electronic devices.