KR20000036767A - Quiz Adbertising through Mobile Telephone - Google Patents

Abstract

An object of the present invention is to enable a free call service in exchange for receiving an advertisement through a wireless mobile phone. To this end, the service user accesses the present service that provides an advertisement using a wireless cellular phone regardless of whether or not a user registers. At the same time, the service center's computer automatically recognizes and accepts the user's unique mobile phone number, and then the items required to develop the advertising strategy of the user's personal information through the unique mobile phone's unique number (gender and age). , Career, etc.) to screen ads.

When the selected advertisement is sent to the corresponding service user, the user sees the advertisement provided in the form of a quiz and sends the corresponding answer through the mobile phone. If the sent content is the desired answer, the schedule designated by the corresponding advertising company is sent. You can use free calls for as long as the time you pay for them.

Description

Quiz Advertising through Mobile Telephone}

The free call service through advertisements is shown in various forms, but shows a lot of differences from the present invention. The five main differences are explained as follows.

First, the use of media is different. The most widely used service is free calls through the Internet. The main purpose is to recruit members through the Internet website and receive call service under the condition of seeing advertisements. (Web to Phone Service) This service method uses the wired internet communication network and makes calls to landline phones. However, there is a disadvantage in that the connection to the wireless cellular phone is not available and is limited in place and space. In other words, it must be equipped with a certain computer system (sound card, headset, etc.), and connected to an internet-enabled communication network. It is easy to use in offices or homes with these conditions, but it is difficult to receive free call service using a wireless mobile phone while on the go.

The present invention allows all services to be received using only a wireless cellular phone. Participation in the advertising event output to the liquid crystal display of the mobile phone can receive a free call service through the mobile phone in return. Wherever you can make a phone call, you can use the service anywhere, and it is used without going through wired internet or other media. It is a stop service.

Second, service usage is different. Some of the services are attempting to advertise on mobile phones to replace the ads on Internet websites. The procedure recruits members who want to receive advertisements on their mobile phones, and when the advertiser randomly sends advertisements to the recruited members, users receive money or products in their account under the condition of receiving such advertisements. That's the way.

Such a service has similar characteristics to the present invention in that it is an advertisement through a mobile phone, but the use of the service is fundamentally different. The difference lies in who is the source of the call. That is, when an advertiser randomly sends an advertisement to a registered member, the registered member receives the advertisement. However, in the present invention, the subject of the call is reversed, and if the user wants the service, the user can access the service regardless of the membership, and can use the free call service in exchange for receiving an advertisement. have.

Third, the contents of the service are different. The present invention is to enable the user to use the free call service on the condition that the user receives the advertisement, the service for the free call is not effective in the form in which the advertiser arbitrarily sends the advertisement of the use method suggested in the second above. will be. In other words, the user should be used if he / she wants to make a call according to his / her will, but if the advertiser sends an ad arbitrarily regardless of the user's request, the user should pay the amount of the product or a certain amount in terms of the contents of the service. It may be easy to make a deposit into your account, but a free call service is not suitable. The added service content also varies according to the usage method, and the service content is different.

Fourth, it can be used with or without membership. In general, various additional services are provided under the condition of viewing an advertisement. In this case, the advertiser presents a condition of subscription to the user. Only then can the ads be differentiated based on the personal details of the members. Many people avoid this fear of leaking personal details, and many people find the process of joining annoying and complicated.

However, in the case of the present invention, it can be used with or without membership. When a user connects to the service, the user's mobile phone number is automatically recognized for the first time. By using the mobile phone number of the computer automatically recognized by the user, only the items that can be used for the advertising strategy among the personal information (gender, age, occupation, etc.) can be sent out differentiated advertisements according to individuals. In this case, since the personal information is used by referring to the contents already prepared when applying for subscription to the mobile carrier, the additional subscription procedure may be omitted.

Fifth, the advertising method is different. Advertisements vary depending on the nature of the medium. In the case of general mass media, if the advertisement is for an unspecified number, individual marketing using a mobile phone is possible. The advertiser can select and send advertisements according to the user's personal information, and can accurately grasp how many actual advertisement recipients are. In addition, the advertising method adopts a quiz-type advertising technique, so that the image of the product can be left to the service user for a long time, and the participation can be increased according to the content of the advertisement.

Complementing the difference between these services, the present invention provides a free call service through an advertisement using only a mobile phone, without going through the process of membership registration, service through other media, etc. Can be received. Advertisers can do personal marketing through differentiated advertisements for each individual, thereby increasing the promotion and demand for products.

1 illustrates a process performed by a computer system of an advertisement sender when a user accesses the service using a wireless cellular phone.

2 is a view showing the mobile phone LCD display of the service recipient when using the present invention.

The present invention uses a wireless portable phone (phone with a liquid crystal display device such as a mobile phone or a PCS) and accesses the corresponding service using a wireless internet function, and when the problem is corrected by seeing an advertisement provided in the form of a quiz The purpose is to make a phone call.

The following example is a product advertisement that takes the form of such a quiz. (The examples below refer to products of a particular company but are not related to the applicant)

(Example 1) Which car can be used for round trips to Seoul and Busan?

Arcadia

2. Tico

3. Avante Lynburn

4. Pride

(Example 2) What is moisturizing lasting lipstick for moist lips?

1. Essence Shine

2. Deep Pink

3. Soft wind

4. Tense Purple

Example 1 is an advertisement of a car company and example 2 is a lipstick advertisement of a cosmetic company.

When the user outputs a quiz in the form of the above example on the LCD screen of the wireless portable telephone, the user corrects the answer.

Enter the correct answer by pressing the number, you can immediately check whether the correct answer. If the answer is correct, the user can use the phone for free for the time provided by the advertising company (the user's phone bill is paid by the advertising company).

The application range of the quiz format is not limited to the product advertisement of the company can be used in various applications.

(Example 3) What transportation do you use during the New Year holidays?

1. Car

2. Train

3. Bus

4. Airplane

5. Other

Example 3 is a survey of transportation to be used during the Lunar New Year commissioned by the National Statistical Office. In this way, it can be used for various contents such as the survey on the state of life and the public awareness. In the case of such surveys, there is no correct answer, and whatever response is sent, it will be answered and the user who responded to the survey will pay a free call service or a corresponding price for a certain time.

Fig. 1 shows a procedure to be processed in the computer system of the advertisement sender when accessing the service using a wireless cellular phone.

Fig. 2 shows the contents output to the liquid crystal display window of the cellular phone when using the service of the present invention.

The configuration of the present invention is described with reference to FIG. 1, and the screen output to the user's mobile phone in the process has been described with reference to FIG. 2.

1A starts when a user who wants a free call service through an advertisement accesses the service. As a pre-caller for the use of the service, the user can receive the service at a desired time or place according to his will. In addition, this service does not require the procedure of membership registration, and before receiving the service, it is omitted to write a new statement and registration agreement according to the membership registration, anyone can receive the service.

How to use the service is available through the Internet access menu (CP: Content Provider) provided by the mobile carrier (Fig. 2a. You can also enter a computer address directly to access it (Figure 2b).

Fig. 1B sends a message to the user that he is connected to the service (Fig. 2C).

1C is a process of checking the serial number of a wireless cellular phone of a user connected in a computer system. Every cell phone has its own unique code number. This code number is not entered directly by the user, but is automatically recognized and accepted by the computer of the service center upon connection.

FIG. 1E is a process of processing differentiated advertisements for personal information through a unique number of the mobile phone accepted in FIG. 1C. The computer of this service can recognize the user's mobile phone number, but the details are managed and claimed by the mobile communication company. Therefore, it is the process of receiving data from the database system of the customer details of the mobile communication companies that affect the advertising strategy of the personal information (gender, age, occupation, etc.). In other words, when the service center accepts the user's mobile phone code number, the phone number is sent to the corresponding mobile service provider (FIG. 1D), and the mobile service provider can identify the advertisement among personal details according to the code number. By sending items such as gender, age, occupation, etc. to the computer of the service center, the contents can be differentiated according to the conditions and transmitted to the service user.

Such data transmission and reception between the other mobile communication companies is performed so quickly that the service user does not feel delayed, but the process of sending and receiving data from FIG. 1E to FIG. 1D may be omitted for service efficiency. In other words, the process of receiving and processing the user's unique mobile phone number in the service center is the same, but the data on personal details can be directly managed by the service center without requesting other mobile communication companies.

Figure 1f is a step for sending out the advertisement analyzed based on the personal information to the corresponding service user (Fig. 2d).

Figure 1g shows that the user has to send a response to the conditions desired by the advertiser for the ad sent. At this time, it is a step of analyzing whether the response message has the desired answer. In this case, if the value analyzed in FIG. 1G is false, a message indicating that the answer is wrong in FIG. 1I is transmitted (FIG. 2G), and then, is asked if the quiz advertisement is to be challenged again in FIG. 1K (FIG. 2H). Other advertisements are sent to the user through the service, and the service is terminated through FIG.

Figure 1h after sending a message that the correct answer for the quiz if the value analyzed in Figure 1g is true (Figure 2e), and allows the use of the free call service through the time provided by the advertiser through Figure 1j. 2f)

2l shows a state where all services are finished.

To illustrate the process so far, if Hong Gil-dong, who wants to make a free call, accesses the service, the computer automatically recognizes and accepts Hong Gil-dong's code number.

For example, if the code number is SG8821-7322, the code number is transmitted to the mobile communication company (019, 011, etc.) used by Hong. At this time, the mobile communication company will send only a few items such as gender, age and occupation to Hong Gil-dong's personal details according to the code number of SG8821-7322 to the service center. It receives these items and selects the advertisements according to the conditions and sends the advertisements to the user's mobile phone. If Hong's gender is male, the lipstick ad in Example 2 above will not appear. Instead, by sending differentiated advertisements suitable for age and occupation, Hong can be interested in the advertisement.

It's been a long time since the number of mobile phone users has already crossed the landline. Mobile phones are becoming a necessity of life, but many people are still burdened with call charges, especially teenagers and twenties. In this regard, advertisers are introduced to products through quizzes using mobile phones in the form of advertisements directly to teenagers and teenagers who are becoming the main consumers of the market. This is the biggest effect of the contents of the service.

The quiz advertisement service using the wireless mobile phone can have different effects depending on the position of the user (advertiser) and the advertising company.

① Effect from the point of view of the user

Advertisement through existing media (TV, radio, newspapers, magazines, etc.) does not bring practical benefits to consumers other than informing information about products. Revenue from advertising is earned by broadcasters and media outlets. However, this service is an advertising service that provides consumers with substantial benefits in that they can receive advertisements for products and reduce call charges.

The convenience of use is mentioned in that it uses a wireless cellular phone. Unlike traditional wired internet, if you can make a phone call, you can make a free call with an advertising service. In addition, anyone who uses a mobile phone without going through the cumbersome procedure of membership can receive the service.

② Effect from the perspective of the advertising company

Accurately understand the demand for advertising. Advertisement through existing advertising media is a form of advertising for an unspecified majority, and there is no way to determine how many ad audiences have seen and heard their own ads. However, in the case of a quiz advertisement using a wireless mobile phone, the user can press the correct answer to indicate the result of seeing the corresponding advertisement, so that the exact number of advertisement recipients can be known.

Individual marketing is also possible. By analyzing the data on service users, ads can be differentiated by individual.

Claims (5)

In the quiz advertisement service using a wireless mobile phone, the user takes the order of making a call in advance and in the incoming call. The service user accesses the service that provides the advertisement using a wireless mobile phone regardless of the membership registration, receives the advertisement provided in the quiz format, and sends the answer accordingly. Receive free call service. In claim 1, the advertisement processing method for the service user. Recognizes unique code number of wireless mobile phone and sends out advertisements according to conditions with only items that can be used for advertising strategy in personal details. The details of the details can be referred to through the mobile communication company to which the user has subscribed, or by building a database of personal information. What is a wireless mobile telephone in Claim 1. Mobile phone, PCS, etc. It can be generally called a mobile phone. It is equipped with a liquid crystal display device, and can be a wireless internet service terminal. The form of advertising in claim 1 is. Text, sound, video, or a combination of the three are output through the LCD of the mobile phone or the speaker of the handset. The content or format may vary depending on the advertiser's requirements. . About the service according to the condition of receiving an advertisement in claim 1. In exchange for receiving an advertisement, the main purpose of the user is to receive a free call. However, depending on the advertiser's conditions, the service content or the time for the free call may vary.