KR102382621B1 - Shopping mall service providing apparatus and method for supporting the recommendation of product based on benefit, and computer readable medium having computer program recorded thereon - Google Patents

Abstract

The present invention relates to an apparatus and method for providing a shopping mall service supporting benefit-based product recommendation, and to a recording medium on which a computer program is recorded. Apparatus and method for providing a shopping mall service that supports benefit-based product recommendation so that users can purchase products at a low price by recommending products to which benefits and benefits from the use of payment methods are maximally applied, and a computer program record It's about the medium. The present invention provides a payment method provided by a user through a shopping mall service by automatically searching for and recommending a product having a transaction condition that allows a user to receive a discount at a desired price range or the lowest price by using the user's own payment method and discount method While providing the maximum use and exhaustion of discount benefits based on methods and discount methods, users have to go through the trouble of searching for each product’s transaction conditions to obtain discount benefits, providing the most effective discount benefits more accurately than the products they searched for By guiding and recommending products to the user, the user's satisfaction with and convenience for purchasing the product is greatly increased, and at the same time, the efficiency of purchasing the product is greatly improved.

Description

Shopping mall service providing apparatus and method for supporting the recommendation of product based on benefit, and computer readable medium having computer program recorded thereon

The present invention relates to an apparatus and method for providing a shopping mall service supporting benefit-based product recommendation, and to a recording medium on which a computer program is recorded. Apparatus and method for providing a shopping mall service that supports benefit-based product recommendation so that users can purchase products at a low price by recommending products to which benefits and benefits from the use of payment methods are maximally applied, and a computer program record It's about the medium.

Currently, through the development of communication networks and the dissemination of various communication devices that support them, various shopping mall-related services that sell products online are being provided, through which users can conveniently purchase and order products online.

In addition, the various shopping mall-related services currently provided can conveniently obtain information on products sold by different companies that sell the same product through the shopping mall service, and through this, users can check the sales conditions for the same product from different companies. You can compare and buy products with better conditions.

In addition, the shopping mall service allows users to search for a plurality of products belonging to the same category using various search tools provided by the shopping mall service, compare different products of the same type, and then determine the most suitable product for the user. By supporting it, it is possible to improve user satisfaction with product purchases.

In addition, the existing shopping mall service provides various discount methods that can be used to discount the price of the product, such as coupons or points, when purchasing the product, and supports the user to purchase the product at a low price using the discount method when paying for the product. Through this, users are encouraged to use the shopping mall continuously.

On the other hand, when a seller registers a product through the shopping mall service, the seller freely sets a discount rate or discount amount for each payment method that can be used for payment of the product and provides benefits. In addition to the benefits provided by the discount method, additional discounts can be obtained through the benefits of using the payment method, allowing you to purchase products at a lower price.

At this time, there may be different sellers who sell the same or the same type of product, and in order to secure competitiveness with other sellers who sell similar products, the seller sets the transaction conditions of the product for benefits when using the payment method and discount method more radically. We want to secure as many buyers as possible.

However, in the existing shopping mall service, users can conveniently check a plurality of different seller-specific products that provide various benefits online, but use at least one of a discount method and a payment method owned by the user to make it as cheap as possible. There is no function to recommend products that can be purchased, so the user has to check the transaction conditions for each product registered by each seller one by one, and the user has to calculate the purchase price for each product through his/her own discount method and payment method and then compare them. .

That is, in the existing shopping mall service, the user directly calculates the discounted price according to the use of benefits for each product in order for the user to optimally use the benefits, or enters the purchase information including the payment method and the discount method into the web page and displays the calculated result. In addition to the cumbersome process of comparing the results of multiple products after obtaining them, a complicated and cumbersome process is required for the user to individually search for products in the category of interest and check the transaction conditions. Considerable effort is required in the product search process for this purpose, and it is not possible to guarantee that the product selected manually by the user is also the optimal product.

In addition, most of the discount means provided in the existing shopping mall service have a set period of use, and the existing shopping mall service only provides information about the imminent expiration of the simple usage period. Since it is difficult to search for the optimal product to which this maximum is applied, there is a problem in that the use period expires without properly using the discount method, and the discount method disappears.

Korean Patent Laid-Open Patent No. 10-2001-0112973 [Title of the invention: Internet-based discount product purchase/sales system and its operating method]

The present invention extracts a product of interest in which the payment method set by the user for purchasing the product and the benefit of the discount method used for the product price discount are set as transaction conditions, and the transaction conditions set for each product of interest and the transaction conditions set by the user After automatically calculating the final price according to the price discount of the product based on the payment method and discount method, a recommended product is selected based on the final price for each product of interest and provided to the user to receive benefits according to the payment method and discount method possessed by the user The purpose of this is to improve user convenience and purchase satisfaction by supporting products with transaction conditions that can be utilized to the maximum without a separate search.

In addition, the present invention confirms the period of use of the discount means applicable to the price discount of the product possessed by the user, automatically selects products that can be used for the discount means whose expiration date is imminent, and recommends them to the user, thereby providing the user with the discount means The purpose of this is to support efficient use of .

According to an embodiment of the present invention, a shopping mall service providing device that provides a shopping mall-related website and supports benefit-based product recommendation includes a payment method for use in payment for products from a user device accessing the website and a discount on product prices Receive payment usage information including at least one of one or more discount means used in A product of interest extracting unit for extracting the product information of interest and one or more benefit information corresponding to the payment usage information from the product information of interest for each product information of interest, and the selected one at the price of the product according to the product information of interest A product recommendation unit that calculates a final price by applying a price discount according to each of the above benefit information, selects one or more recommended products based on the final price calculated for each product information of interest, and transmits the recommended product information to the user device may include

As an example related to the present invention, the shopping mall service providing apparatus receives search information including at least one of category information and search word information on a product of interest from the user device, and searches for one or more product information corresponding to the search information. It may further include a product search unit, wherein the product of interest extraction unit extracts the product of interest information from among one or more product information searched through the product search unit.

As an example related to the present invention, the product recommendation unit compares the final price calculated for each product information of interest with each other and meets a preset criterion or one or more recommendations that satisfy a recommendation condition set by a user of the user device It may be characterized in that the recommended product information for the product is generated and transmitted to the user device.

As an example related to the present invention, the product of interest extracting unit identifies the expiration date and time of use for each discount means included in the payment usage information, and when there is an imminent discount means whose expiration is imminent within a preset reference time, the expiration date It may be characterized in that the interest product information including the benefit information for the imminent discount means is extracted.

As an example related to the present invention, the payment means includes any one of a credit card, a debit card, a mobile card, and an app card including credit card information, and the discount means includes at least one of a coupon and a point can be characterized.

As an example related to the present invention, the benefit information may be a claim discount rate according to the use of a payment method and a discount rate or a discount amount according to the use of the discount method.

As an example related to the present invention, the category information may include at least one of a product type and a price range.

According to another embodiment of the present invention, there is provided a shopping mall service providing apparatus that provides a shopping mall-related website and supports benefit-based product recommendation, discounting the price of a product owned by a user from member information stored in advance corresponding to a user registered in the website. extracts discount means information including one or more discount means for After identifying one or more discount means applicable to the price discount of the product of interest information based on the discount means information and benefit information for each product of interest information and the product of interest extracting unit to extract, the identified at least one discount means is added to the price according to the product of interest information. A product recommendation unit that calculates a final price obtained by discounting the price by applying individual discount means, selects a recommended product based on the final price calculated for each product information of interest, and transmits the recommended product information to the user device can

As an example related to the present invention, the product of interest extracting unit may generate the discount means information including only one or more near-expiration discount means whose expiration date is imminent within a preset period among the discount means owned by the user.

As an example related to the present invention, the product recommendation unit compares the final price calculated for each product information of interest to one or more recommended products that satisfy a preset criterion or satisfy a recommendation condition set by the user device. It may be characterized in that the recommended product information is generated and transmitted to the user device.

According to an embodiment of the present invention, there is provided a method for providing a shopping mall service that supports benefit-based product recommendation of a shopping mall service providing device providing a shopping mall related web site, a payment means for using for payment of goods from a user device accessing the web site and at least one of a payment method and a discount method according to the payment usage information among a plurality of pre-stored different product information. extracting product information of interest including price discount related benefit information for each of the product information of interest; Selecting benefit information, calculating a final price by applying a price discount according to each of the selected one or more benefit information to the price of a product according to the product information of interest, and calculating a final price based on the final price calculated for each product information of interest It may include selecting a recommended product and transmitting the recommended product information to the user device.

A computer program for performing the above-described method may be stored in the recording medium according to an embodiment of the present invention.

The present invention provides a payment method provided by a user through a shopping mall service by automatically searching for and recommending a product having a transaction condition that allows a user to receive a discount at a desired price range or the lowest price by using the user's own payment method and discount method While providing the maximum use and exhaustion of discount benefits based on methods and discount methods, users have to go through the trouble of searching for each product’s transaction conditions to obtain discount benefits, providing the most effective discount benefits more accurately than the products they searched for By guiding and recommending products to the user, the user's satisfaction with and convenience for purchasing the product is greatly increased, and at the same time, the efficiency of purchasing the product is greatly improved.

In addition, the present invention confirms the period of use of the discount means applicable to the price discount of the product owned by the user, automatically selects products that can be used for the discount means whose expiration date is imminent, and recommends them to the user, thereby providing the discount means owned by the user By providing the user with the ability to consume the discount means, various product groups for exhaustion of the discount means are recommended to the user so that the user can use the discount means efficiently, thereby greatly increasing the user's satisfaction with the use of the shopping mall.

In addition, the present invention guides the user to a product that can make the most of the benefits of the discount means with an imminent expiration among the discount means owned by the user to support the purchase of the product, thereby increasing the user's purchase satisfaction and the use of the near-expiration discount means This has the effect of inducing sales of the seller's products that can do this, greatly increasing the seller's sales and the use rate of the shopping mall.

1 is a block diagram of a shopping mall service providing system supporting benefit-based product recommendation according to an embodiment of the present invention;
2 is a block diagram of a shopping mall service providing apparatus supporting benefit-based product recommendation according to an embodiment of the present invention;
3 is an exemplary operation diagram of a benefit-based interest product extraction process of the apparatus for providing a shopping mall service supporting benefit-based product recommendation according to an embodiment of the present invention;
4 is an exemplary operation diagram of a product recommendation process of a shopping mall service providing apparatus supporting benefit-based product recommendation according to an embodiment of the present invention;
5 and 6 are diagrams illustrating operations of a process of extracting and guiding products of interest related to an imminent expiration discount means of the apparatus for providing a shopping mall service supporting benefit-based product recommendation according to an embodiment of the present invention.
7 is a flowchart of a method for providing a shopping mall service supporting benefit-based product recommendation according to an embodiment of the present invention;

It should be noted that the technical terms used in the present invention are only used to describe specific embodiments, and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be interpreted as meanings generally understood by those of ordinary skill in the art to which the present invention belongs, unless otherwise specifically defined in the present invention, and excessively comprehensive It should not be construed in the meaning of a human being or in an excessively reduced meaning. In addition, when the technical term used in the present invention is an incorrect technical term that does not accurately express the spirit of the present invention, it should be understood by being replaced with a technical term that can be correctly understood by those skilled in the art. In addition, the general terms used in the present invention should be interpreted according to the definition in the dictionary or according to the context before and after, and should not be interpreted in an excessively reduced meaning.

Also, the singular expression used in the present invention includes the plural expression unless the context clearly dictates otherwise. In the present invention, terms such as “consisting of” or “comprising” should not be construed as necessarily including all of the various components or various steps described in the invention, and some components or some steps may not be included. It should be construed that it may further include additional components or steps.

Also, terms including ordinal numbers such as first, second, etc. used in the present invention may be used to describe the elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to the accompanying drawings, but the same or similar components are assigned the same reference numerals regardless of reference numerals, and redundant description thereof will be omitted.

In addition, in the description of the present invention, if it is determined that a detailed description of a related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted. In addition, it should be noted that the accompanying drawings are only for easy understanding of the spirit of the present invention, and should not be construed as limiting the spirit of the present invention by the accompanying drawings.

Hereinafter, detailed embodiments of the present invention will be described with reference to the drawings.

1 is a block diagram of a shopping mall service providing system supporting benefit-based product recommendation according to an embodiment of the present invention. As shown in FIG. 1 , it communicates with a user device 10 through a communication network, and a plurality of The shopping mall service providing apparatus 100 may include a shopping mall service providing apparatus 100 that provides a shopping mall related web site composed of web pages.

In addition, a shopping mall service providing system supporting benefit-based product recommendation may be implemented with more components than those shown in FIG. 1, and a shopping mall service providing system supporting benefit-based product recommendation with fewer components may be implemented.

The user device 10 includes a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, and telematics. Terminal, navigation terminal, personal computer (Personal Computer), notebook computer, slate PC, tablet PC (Tablet PC), ultrabook, wearable device (Wearable Device, for example, watch type) Terminal (Smartwatch), Glass-type terminal (Smart Glass), HMD (Head Mounted Display), etc.), Wibro terminal, IPTV (Internet Protocol Television) terminal, smart TV, digital broadcasting terminal, Television, 3D It can be applied to various terminals such as a television, a home theater system, an AVN (Audio Video Navigation) terminal, an A/V (Audio/Video) system, a flexible terminal, and the like.

In addition, the communication network described in the present invention may include a wired/wireless communication network, and as an example of such a wireless communication network, a wireless LAN (WLAN), a DLNA (Digital Living Network Alliance), a Wibro (Wireless Broadband: Wibro), WiMAX (World Interoperability for Microwave Access: Wimax), GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV-DO (Enhanced Voice-Data Optimized or Enhanced Voice- Data Only), Wideband CDMA (WCDMA), High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-A (LTE-A) Advanced), Wireless Mobile Broadband Service (WMBS), Bluetooth (Bluetooth), RFID (Radio Frequency Identification), Infrared Data Association (IrDA), UWB (Ultra Wideband), ZigBee, Near Field Communication (NFC), Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, Wi-Fi Direct, etc. may be included. In addition, wired communication networks include wired LAN (Local Area Network), wired WAN (Wide Area Network), Power Line Communication (PLC), USB communication, Ethernet, serial communication, optical/coaxial A cable may be included.

In addition, the shopping mall service providing device 100 communicates with the seller devices of different sellers who sell goods through a communication network to store the product information received from the seller devices in the product DB 101 and at the same time, a preset web page (web page). ) to provide the corresponding product information, and to the user device 10 that accesses the shopping mall service providing device 100, various sellers' product information can be provided through the web page, and the user's purchase of the corresponding product information Upon request, it may be configured as an online shopping mall server that performs payment processing for product information purchased through communication with the user device 10 and enables delivery of products purchased by the user to be processed. .

Also, the shopping mall service providing apparatus 100 may be implemented in the form of a web server, a database server, a proxy server, or the like. In addition, one or more of a network load balancing mechanism, or various software enabling the service device to operate on the Internet or other networks may be installed in the shopping mall service providing apparatus 100, and may be implemented as a computerized system through this there is. Also, the network may be an http network, and may be a private line, an intranet, or any other network. Furthermore, the connection between the shopping mall service providing device 100 and the user device 10 may be connected to a secure network so that data is not attacked by any hacker or other third party. In addition, the shopping mall service providing apparatus 100 may include a plurality of database servers, and such a database server is separately connected to the shopping mall service providing apparatus 100 through any type of network connection including a distributed database server architecture. can be implemented as

The shopping mall service providing device 100 may provide a product page that is a product related web page corresponding to each of a plurality of different products to the user device 10 connected to the shopping mall related website, and based on the product page, the user Upon receipt of a purchase request for the selected product, a payment page, which is a payment-related web page according to the purchase request, is transmitted to the user device 10, and payment is processed based on the payment page to provide the user to purchase the product online. can

In this case, the shopping mall service providing device 100 receives purchase information from the user device 10 through the payment page, generates payment information based on the purchase information, and then communicates with a payment server preset based on the payment information. Payment can be processed through communication.

On the other hand, the shopping mall service providing apparatus 100 provides benefits such as billing discount according to the use of the payment method in connection with the credit card company when using a payment method such as a credit card used for product payment in order to induce users to use the shopping mall continuously. And through this, we provide products that can be purchased at a discounted price.

In addition, the shopping mall service providing device 100 pays the user a discount means such as a coupon that can be used for product discount or points (mileage) paid when purchasing a product, in order to induce continuous use of the shopping mall, and pays the discount means It provides usable benefits as a means to purchase products at a discounted price.

In this case, the shopping mall service providing apparatus 100 may provide products to be purchased using only discount means.

In addition, the product information provided by the shopping mall service providing device 100 includes discount rate or discount for each payment method that can be used for product purchase, including discount rate or discount amount for each payment method, and discount rate or discount for each payment method that can be used for product purchase. Transaction condition information on a transaction condition of a product including price discount-related benefit information for each discount method for an amount or a discountable range may be included.

Accordingly, when receiving payment usage information including at least one of a payment method and a discount method for the user to use for payment of the product on the payment page, the shopping mall service providing apparatus 100 includes the product information on the product to be purchased by the user Based on the transaction condition information, the final price (final payment price) can be calculated by discounting the price according to the product information of the product to be purchased according to the benefit information corresponding to at least one of the payment method and the discount method according to the payment usage information and can perform payment processing at the final price.

In this case, the existing shopping mall service provides transaction condition information to the user as described above so that the user can check information on the benefits that can be obtained based on the payment method and discount method that the user wants to use for payment, but in the shopping mall service It is not possible to provide information on recommended products that can obtain optimal price benefits in consideration of the user's payment method and discount method and transaction conditions for each product.

That is, in the existing shopping mall service, the final price of the product for the payment method and discount method set by the user may be provided during the user's purchase (or payment process) of the product, but transactions between different sellers of the same product Because products are sold under different conditions, in order to find a product that can get the best price benefit, users have to check the transaction conditions of the product individually to calculate the discounted price or check the final price through the payment page. do.

To solve this problem, the shopping mall service providing apparatus 100 according to the embodiment of the present invention receives payment usage information related to a payment method and a discount method set for use in purchasing a product from the user device 10 of the user, and the user One or more product information including at least one of a category and a search term set as a search target by , or a plurality of product information stored in advance in the product DB 101 included in the shopping mall service providing device 100 are added to the corresponding payment usage information. After selecting one or more products of interest that provide corresponding benefits, the final price is automatically calculated based on payment usage information for each product of interest and transaction condition information for each product. A recommended product having a low final price may be selected and the recommended product information may be transmitted to the user device 10 of the user.

That is, the shopping mall service providing apparatus 100 automatically selects a product that is the cheapest or has a degree of discount suitable for a recommended condition set by the user as a payment method and a discount method for the user to use for purchasing the product, and the user's payment method and the By recommending products that can make the most of the discount method to the user, the user can easily use the payment method and An optimal recommended product may be automatically recommended to the user according to the discount method.

In addition, the discount means information on the discount means paid by the shopping mall service providing device 100 in response to the user of the user device 10 includes information on the period of use (available period) of the discount means, and such use When the period expires, the discount method cannot be used.

Accordingly, the shopping mall service providing apparatus 100 checks the period of use of the discount means information stored in the user's member information, automatically identifies the discount means with an imminent expiration within the preset time, and automatically identifies a plurality of pre-stored discount means. Check the transaction conditions for each product to which the discount method of near expiry can be applied first among the product information, extract information on one or more products of interest including benefit information for the discount method near expiration, and transaction condition information and user's payment for each product information of interest After calculating the final price based on the usage information, a recommended product that satisfies a preset condition or a user's recommendation condition may be selected and recommended to the user.

Through this, the shopping mall service providing apparatus 100 guides the user to a product capable of maximizing the benefits of the discount means with an imminent expiry among the discount means owned by the user to assist the user in purchasing the product, thereby exhausting the discount means owned by the user. Products of sellers who can use discount means that are near expiry while at the same time increasing user satisfaction by inducing appropriate exhaustion of discount means by providing a variety of product groups with It can help to increase sales of sellers by inducing sales to them.

A detailed operation configuration of the shopping mall service providing apparatus 100 supporting benefit-based product recommendation according to an embodiment of the present invention based on the above-described configuration will be described below with reference to the drawings.

First, FIG. 2 is a block diagram of a shopping mall service providing apparatus 100 supporting benefit-based product recommendation according to an embodiment of the present invention. As shown, a product information providing unit 110 , a product search unit 120 , It may include a product of interest extraction unit 130 and a product recommendation unit 140 .

In this case, at least one of the components constituting the shopping mall service providing apparatus 100 may be included in another component, and additional components may be further included in addition to the above-described components.

Also, the shopping mall service providing apparatus 100 may include a product DB 101 storing product information for a plurality of products sold by various sellers, and a member DB 102 storing user member information.

In this case, the product information may include the type of product, product name, price, sales quantity, seller information, etc., and the member information includes login information including the user's member ID and password, and identification information of the user device 10 (for example). , phone number), user information, and the like.

In addition, the product information may include benefit information for each payment method for benefits by one or more payment methods, and benefit information for each discount method for each benefit of one or more discount methods that can be used for product discount, and benefits for each payment method Transaction condition information including at least one of information and benefit information for each discount means may be included in the product information.

In this case, the payment method may include a credit card, a check card, a credit card, a check card, a mobile card, an app card including credit card information, and the like, and the benefit information for each payment method corresponds to the payment method. It includes payment method identification information (eg, credit card company information, information on the issuer of the payment method), and at least one of the discount rate (billing discount rate) and the discount amount applied when paying (when purchasing) the product to be purchased as a payment method is determined by the respective payment method. It can be set in the benefit information.

In addition, the discount means may be used as a payment means for payment of a product as a means used for a price discount (or discount of a payment amount) of the product.

In this case, the discount means may include coupons or points, and the benefit information for each discount means included in the transaction condition information includes coupon list information for a coupon list including one or more coupons usable for product payment or price discount, and Information on at least one of point information that can be used for product payment or price discount may be included.

In this case, the coupon list information included in the transaction condition information may include coupon identification information for each coupon and coupon benefit information for a discount rate or discount amount of the coupon, and the transaction condition information includes a plurality of different coupons usable for product payment. Special benefit information may be included.

In other words, a plurality of different coupons may be simultaneously applied to the price discount of the product according to the transaction condition information of the product.

In addition, the maximum point value that can be used for product payment or price discount may be set in the point information.

In addition, web page information for each of a plurality of different web pages constituting a shopping mall related web site provided by the shopping mall service providing device 100 may be stored in the corresponding product DB 101 , and The web page may include a landing page, a product page for each product, a payment page, a purchase management page related to a purchase history corresponding to the user, and the like.

On the other hand, as shown in FIG. 3 , the product information providing unit 110 receives login information from the user device 10 and compares the login information with the user's member information stored in the member DB 102 to authenticate the user. Also, the web page constituting the web site may be transmitted to the user device 10 accessed by logging into the web site.

In addition, the user device 10 may provide a search interface for setting a category for product search and inputting a search word through the corresponding web page, and a product category (product type) selected by the user through the corresponding search interface. Search information including at least one of category information and search word information including one or more search words according to a user input may be generated and transmitted to the shopping mall service providing apparatus 100 .

In this case, the category information may include at least one of one or more product types (eg, home appliances, furniture, performance tickets, TV, computer, etc.) corresponding to a search target product that the user wants to search and a price range.

Accordingly, the product search unit 120 may search for product information stored in the product DB 101 based on the search information received from the user device 10 , and search for one or more product information corresponding to the search information. By extracting from the DB 101, it is possible to generate search result information including one or more extracted product information.

In addition, the product of interest extraction unit 130 may receive search result information from the product search unit 120 and transmit it to the user device 10 , for example, a web page search for a search result based on the search result information. A result page may be generated and transmitted to the user device 10 to provide search result information to the user through the corresponding search result page.

In addition, the product of interest extraction unit 130 may provide a payment setting interface for inputting a payment means used for payment of a product and a discount means owned by the user through the search result page.

At this time, the product of interest extracting unit 130 is configured to store the user's member information stored in the member DB 102 for each payment method owned by the user and each discount method owned by the user, such as valid coupons and points whose usage period has not expired. If at least one of the payment method information and the discount method information exists by determining the existence of the discount method information, at least one of the payment method information and the discount method information is extracted and provided through the payment setting interface included in the corresponding search result page. can

Accordingly, the user device 10 determines at least one of a payment method scheduled to be used for product payment based on a user input through the payment setting interface of the corresponding search result page and one or more discount methods owned by the user available for price discount or payment of the product. Payment usage information including one may be generated and transmitted to the shopping mall service providing apparatus 100 .

In this case, the payment usage information may include information on the issuer of the payment method corresponding to the payment method (eg, card company information), the type of discount method (eg, coupon or point), identification information about the discount method, etc., When points are included in the payment usage information, the amount (amount or value) of the points to be used may be set in the payment usage information.

On the other hand, when the product of interest extraction unit 130 receives the corresponding payment usage information from the user device 10 , at least one of a payment method and a discount method according to payment usage information among one or more product information included in the search result information. Product information having transaction condition information including benefit information may be extracted as product information of interest, which is a product of interest to the user, and one or more product information of interest may be extracted through this.

That is, the product of interest extracting unit 130 may select a product for which a discount is possible using a payment method or a discount method owned by the user, and extract the selected product as the product of interest.

In the above configuration, the product search unit 120 may receive payment usage information from the user device 10 together with the search information, generate search result information based on the search information, and then use the search result information and payment The usage information may be transmitted to the product of interest extraction unit 130 .

Through this, the product of interest extraction unit 130 may extract one or more products of interest information based on the search result information and payment usage information as described above.

On the other hand, in addition to the above-described configuration, the product of interest extraction unit 130 may receive the above-described payment usage information as search information from the user device 10 connected to the search-related web page including the product search unit 120, A plurality of product information stored in the product DB 101 may be searched based on the corresponding payment usage information.

At this time, the product of interest extraction unit 130 searches for the user's member information stored in the member DB 102, and for each payment method related to the payment method most used by the user or one or more payment methods that have a usage history within a preset period Identifies payment method information and, if there is one or more discount methods currently owned by the user, identifies discount method information for the one or more discount methods, and identifies payment method information and discount method information for each identified payment method from member information After extracting , it is also possible to automatically generate payment usage information on its own.

In this case, the payment usage information may include a plurality of different discount means, and the payment usage information may include discount means information for each discount means and thus a plurality of discount means information.

Also, the product of interest extraction unit 130 may automatically generate corresponding payment usage information corresponding to the user at a preset period.

In addition, the product of interest extraction unit 130 searches transaction condition information for each product stored in the product DB 101 based on the payment usage information received as search information, and one or more payment methods and one or more discounts according to the corresponding payment usage information. Product information having (including) transaction condition information including benefit information corresponding to at least one of the means is extracted from the product DB 101, and the extracted product information is set as product information of interest to the product recommendation unit 140 ) can be provided.

Through this, the product of interest extracting unit 130 targets a plurality of product information stored in advance in the product DB 101 included in the shopping mall service providing apparatus 100 belonging to various product groups in addition to the products searched by the user by specifying a search term. The user may select and extract a product of interest that provides a benefit related to the means used for payment, and accordingly, through the configuration of the product recommendation unit 140 to be described below, benefits related to the means used by the user for payment are provided By recommending products belonging to a variety of product groups to users, it provides benefits-based product search and at the same time provides a variety of products that can exhaust the user's discount means to ensure proper exhaustion and use of the discount means. can do.

Meanwhile, as shown in FIG. 4 , the product recommendation unit 140 may receive one or more products of interest corresponding to the user from the product of interest extraction unit 130 , and product information of interest for each product information of interest corresponding to the user. Select benefit information corresponding to at least one of one or more payment methods and one or more discount methods according to payment usage information from the transaction condition information of can be applied to calculate the final price.

For example, the product recommendation unit 140 may include a first benefit information corresponding to any one of one or more payment method information included in the payment usage information and a first benefit information corresponding to any one of one or more discount means included in the payment usage information. 2 The discount price according to the first benefit information is applied to the price of the product included in the specific product of interest information with respect to product information of specific interest for which transaction condition information including the benefit information exists, and the discount price according to the second benefit information can be applied to calculate the final price corresponding to the specific product of interest.

In this case, the product recommending unit 140 provides the payment method or discount method-related benefit information that the user does not possess when the payment method or discount method-related benefit information not owned by the user is included in the transaction condition information of the product information of interest. It can be excluded without applying to the price discount.

For example, when a credit card A is set as a payment method in the payment usage information and a 10% discount coupon and 500 points are set as the discount method, the product recommendation unit 140 provides a 10% discount included in the transaction condition information of the product A According to the coupon benefit information, only the 10% discount coupon the user has is applied to the price discount of product A, and the 10% discount rate corresponding to the 10% discount coupon is applied to the price of product A, which is the final price of 9000 won can be calculated.

Similarly, the product recommendation unit 140 provides benefit information on the payment method for the 10% charge discount of the credit card A included in the transaction condition information of the product B, and benefit information corresponding to the first discount method for the 10% discount coupon And, according to the benefit information corresponding to the second discount method for points, a 10% billing discount corresponding to the A credit card held by the user, a discount by the 10% discount coupon held by the user, and a discount corresponding to 500 points are applied to Product B By applying to the price discount of , it is possible to calculate the final price of 7500 won corresponding to product B.

At this time, the product recommendation unit 140 can be used only for a specific product on the product page corresponding to the product information of interest, and if there is coupon information about the unique coupon issued by selecting the coupon issuance on the product page, the unique coupon is selected. The coupon (or discount method) that the user has can be automatically set.

In addition, when the product recommendation unit 140 cannot duplicate application of a plurality of different discount means according to the transaction condition information of the specific product of interest, the transaction condition of a specific product of interest among a plurality of discount means owned by the user according to the payment usage information The above-described final price may be calculated by automatically selecting a discount method having the highest discount rate or discount amount according to the information.

In addition, the product recommendation unit 140 calculates the final price for each product of interest information extracted from the product of interest extraction unit 130 as described above, and recommends product information including the final price for each product information of interest and the product information of interest. may be generated and transmitted to the user device 10 .

In this case, the product recommendation unit 140 compares the final prices calculated for each product information of interest with each other and recommends products for one or more recommended products that satisfy a preset criterion or satisfy a recommendation condition set by the user device 10 . Information may be generated and transmitted to the user device 10 .

For example, when a condition for recommending a product having the lowest price as a recommended product based on the final price for each product of interest 140 is preset, the product recommendation unit 140 compares the final price calculated for each product information of interest according to the condition. By comparison, product information of interest having the lowest price may be generated as recommended product information on the recommended product and transmitted to the user device 10 .

As another example, the product recommendation unit 140 receives condition information on the recommendation condition from the user device 10 or determines the recommended price range desired by the user based on the recommendation condition set in the user's member information, and the recommended price range One or more products of interest having a final price belonging to each may be set as recommended products, and information on the products of interest set as the recommended products may be transmitted to the user device 10 as recommended product information.

At this time, the product recommendation unit 140 may generate detailed discount history information on the application contents of benefit information for each product according to the recommended product information and then include it in the recommended product information in response to the product, and the detailed discount history information is The included recommended product information may be transmitted to the user device 10 .

In this case, the application unit configured in the user device 10 may access a product page corresponding to the recommended product selected by the user based on the recommended product information, and the shopping mall service providing device 100 accesses the product page corresponding to the recommended product. The user device 10 may transmit a product page corresponding to the recommended product to the user device 10 .

In addition, the shopping mall service providing apparatus 100 further includes a payment processing unit, and the payment processing unit displays a payment page, which is a payment-related web page, when a user of the user device 10 accesses a product page, which is a web page, selects to purchase a product. may be transmitted to the user device 10 .

In addition, the payment processing unit generates payment information based on purchase information received from the user device 10 through the payment page through the payment page, transmits the payment information to a preset payment server, and pays based on the payment information Through communication with the server, payment processing for the product purchased by the user may be performed.

Through this, the shopping mall service providing apparatus 100 may receive a discount at the price range desired by the user or the lowest price by using the payment method and discount means owned by the user among the products set by the user as a search target or products belonging to various product groups. By automatically searching for products with existing transaction conditions and recommending them to users, the user can make the most of the discount benefits based on the payment method and discount method provided by the shopping mall service, and at the same time, the user purchases each product to obtain a discount. By taking the effort of searching for conditions and guiding and recommending products that provide the most effective discount benefits more accurately than the products searched for, users are greatly improved in satisfaction and convenience in purchasing products, while at the same time greatly improving the efficiency of product purchases. can do it

Meanwhile, in the above configuration, the shopping mall service providing apparatus 100 may recommend a product based on the discount means with the imminent expiration date so that the discount means with the imminent expiration date can be preferentially used for price discount of the product. And it will be described in detail with reference to FIG.

First, as shown in FIG. 5 , in the above configuration, the product of interest extraction unit 130 identifies the expiration date and time of use for each discount means included in the payment usage information, or records the user's member information stored in the member DB 102 . Expiration date and time for each discount means can be identified based on the discount means for each included discount means.

In this case, it goes without saying that the payment usage information may include payment method information.

In addition, the product of interest extracting unit 130 is configured to extract product information or product DB ( 101), from among a plurality of different product information stored in advance, product information having transaction condition information including benefit information for a discount means nearing expiration may be extracted and set as interest product information.

Through this, the product recommendation unit 140 may select and recommend a recommended product to the user, as described above, for a product of interest for which benefit information on the near-expiration discount means is set as a transaction condition.

At this time, as shown in FIG. 6 , the product of interest extraction unit 130 and the product recommendation unit 140 recommend the use of a discount means with an imminent expiration date without a separate request for product recommendation from the user device 10 . Recommendation product information may be automatically generated and transmitted to the user device 10 , and the recommended product information may be transmitted to the user device 10 as notification information or a push message.

Through this, the user device 10 may receive the corresponding notification information or the push message to recommend a product that can be used as a discount means with an imminent expiration date to the user.

Accordingly, the shopping mall service providing apparatus 100 gives priority to a discount means with an imminent expiration date, selects a recommended product, and recommends it to the user, thereby supporting the user to efficiently use and exhausting the discount means issued to the user and providing a discount to the user. Through means-based benefits, various products belonging to various product groups that can be purchased at low prices can be recommended to increase users' shopping usage rate and support continuous virtuous cycle sales.

As described above, the shopping mall service providing apparatus 100 according to the present invention confirms the period of use (use expiration date) of the discount means applicable to the price discount of the product owned by the user, and prevents the use of the discount means whose expiration date is imminent. By automatically selecting possible products and recommending them to the user, it is possible to support the user to use the discount means efficiently, thereby greatly increasing the user's satisfaction with the shopping mall use.

In addition, the shopping mall service providing apparatus 100 according to the present invention increases the user's purchase satisfaction by guiding the user to a product capable of maximally utilizing the benefits of the discount means having an imminent expiry among the discount means owned by the user and supporting the purchase of the product. At the same time, it is possible to induce sales of products of sellers who can use discount means near expiration, thereby greatly increasing the sales of sellers and utilization of shopping malls.

On the other hand, when the user visits a website and stores discount means issued through various web pages, the shopping mall service providing apparatus 100 stores the discount means for each discount means issued by the user to the member information of the user in the member DB 102 . Information can be included and stored.

Accordingly, the shopping mall service providing apparatus 100 can automatically recommend products that can use the discount means included in the user's member information to the user, and a detailed operation thereof will be described.

First, the product of interest extraction unit 130 may extract discount means information including one or more discount means for discounting the price of a product owned by the user from member information stored in advance corresponding to the user registered in the website.

In addition, the product of interest extracting unit 130 receives product information including transaction condition information including price discount related benefit information for at least one of one or more discount means according to the discount means information, from the product DB 101 to product information of interest. can be extracted as

On the other hand, the product recommendation unit 140 is configured to discount the price of the product of interest based on the discount means information for each discount means owned by the user for each product information of interest extracted through the product of interest extraction unit 130 and benefit information according to the transaction condition information. After identifying one or more applicable discount means, the final price may be calculated after discounting the price of the product of interest by applying the identified one or more discount means (individual discount means) to the price of the product of interest according to the product information of interest.

In addition, the product recommendation unit 140 selects a recommended product according to a preset condition or a user-set recommendation condition as described above based on the final price calculated for each product information of interest, and provides the recommended product information to the user device 10 . can be sent to

In this case, the product of interest extraction unit 130 may generate discount means information including only one or more near-expiration discount means whose expiration date is imminent within a preset period among the discount means owned by the user.

Meanwhile, in the above configuration, the user device 10 includes a user device communication unit, a user device storage unit, a user device display unit, a user device voice output unit, and a user device control unit. Not all of the components of the user device 10 are essential components, and the user device 10 may be implemented by more components than the components of the user device 10 , and the user device 10 may be implemented with fewer components. (10) may be implemented.

In addition, the application unit may be configured as a user device control unit that controls various components of the user device 10 or may be composed of application-related data executed by the user device control unit and stored in the user device storage unit, and the application unit may be configured as a user device control unit. Various operations described in the present invention may be performed based on data stored in the device storage unit.

The user equipment communication unit communicates with any internal component or at least one external terminal through a wired/wireless communication network. In this case, any external terminal may include the shopping mall service providing apparatus 100 , a payment server, and the like. Here, as wireless Internet technologies, wireless LAN (WLAN), DLNA (Digital Living Network Alliance), WiBro (Wireless Broadband: Wibro), Wimax (World Interoperability for Microwave Access: Wimax), HSDPA (High Speed Downlink Packet Access) ), High Speed Uplink Packet Access (HSUPA), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS), etc. In this case, the user device communication unit transmits and receives data according to at least one wireless Internet technology within a range including Internet technologies not listed above. In addition, short-range communication technologies include Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and Near Field Communication (NFC). , Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi (Wi-Fi), Wi-Fi Direct (Wi-Fi Direct), etc. may be included. In addition, wired communication technologies include wired LAN (Local Area Network), wired WAN (Wide Area Network), Power Line Communication (PLC), USB communication, Ethernet, serial communication, optical/ A coaxial cable and the like may be included.

Also, the user device communication unit may mutually transmit information with an arbitrary terminal through a universal serial bus (USB).

In addition, the user equipment communication unit is a mobile communication technology standards or communication methods (eg, Global System for Mobile communication (GSM), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV-DO) (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), Wideband CDMA (WCDMA), High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), Long Term Evolution (LTE), Long Term Evolution (LTE-A) Term Evolution-Advanced), etc.) transmits and receives wireless signals to and from the base station, the shopping mall service providing apparatus 100, the payment server, and the like on a mobile communication network.

In addition, the user device communication unit receives interface related information, web page related information, content, or payment information transmitted from the shopping mall service providing device 100 under the control of the user device controller.

The user device storage unit stores various user interfaces (UIs), graphic user interfaces (GUIs), and the like.

In addition, the user device storage unit stores data and programs necessary for the user device 10 to operate.

That is, the user device storage unit may store a plurality of application programs (or applications) driven in the user device 10 , data for operation of the user device 10 , and commands. At least some of these application programs may be downloaded from an external service providing device through wireless communication. In addition, at least some of these application programs may exist on the user device 10 from the time of shipment for basic functions (eg, incoming calls, outgoing functions, message reception, and outgoing functions) of the user device 10 . Meanwhile, the application program may be stored in the user device storage unit, installed in the user device 10 , and driven to perform an operation (or function) of the user device 10 by the user device controller.

In addition, the user device storage unit is a flash memory type (Flash Memory Type), a hard disk type (Hard Disk Type), a multimedia card micro type (Multimedia Card Micro Type), a card type memory (eg, SD or XD memory, etc.) , magnetic memory, magnetic disk, optical disk, random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable memory (PROM) Read-Only Memory) may include at least one storage medium. In addition, the user device 10 may operate a web storage that performs a storage function of the user device storage on the Internet, or may operate in connection with the web storage.

Also, the user device storage unit may store the interface related information, web page related information, content or payment information received through the user device communication unit under the control of the user device controller.

The user device display unit may display various contents such as various menu screens by using a user interface and/or a graphic user interface stored in the user device storage unit under the control of the user device control unit. Here, the content displayed on the display unit of the user device includes various text or image data (including various information data) and a menu screen including data such as icons, list menus, and combo boxes. Also, the user device display unit may be a touch screen.

In addition, the display unit of the user device includes a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display (Flexible Display). Display), a three-dimensional display (3D display), an e-ink display (e-ink display), may include at least one of LED (Light Emitting Diode).

Also, the user device display unit may be configured as a stereoscopic display unit for displaying a stereoscopic image.

A three-dimensional display method such as a stereoscopic method (glasses method), an auto stereoscopic method (glasses-free method), or a projection method (holographic method) may be applied to the stereoscopic display unit.

In addition, the user device display unit displays the interface related information, web page related information, content or payment information received through the user device communication unit under the control of the user device control unit.

In this case, the user device display unit may output a payment interface including the corresponding payment information for payment processing of the corresponding payment information by the user device control unit.

The user equipment audio output unit outputs audio information included in the signal processed by the user equipment control unit. Here, the user device voice output unit may include a receiver, a speaker, a buzzer, and the like.

In addition, the user equipment voice output unit outputs a guide voice generated by the user equipment control unit.

Also, the user equipment voice output unit may output voice information corresponding to information received through the communication unit under the control of the user equipment control unit.

The user equipment control unit executes an overall control function of the user equipment 10 .

In addition, the user equipment control unit executes the overall control function of the user equipment 10 by using the program and data stored in the user equipment storage unit. The user device control unit may include RAM, ROM, CPU, GPU, and a bus, and the RAM, ROM, CPU, GPU, etc. may be connected to each other through a bus. The CPU can access the user device storage unit to perform booting using the O/S stored in the user device storage unit, and perform various operations using various programs, contents, data, etc. stored in the user device storage unit. can

In this case, the user device control unit may be an application unit configured in the user device 10 described above, and the corresponding application unit may be composed of application-related data stored in the user device storage unit and configured as an application executed by the user device control unit. Of course.

In addition, the user device control unit performs a membership registration procedure for the user of the user device 10 by interworking with the shopping mall service providing device 100 .

In addition, when performing the membership registration procedure, the user device control unit must complete the authentication function through the identification means (eg, mobile phone, credit card, i-PIN, e-mail, etc.) to complete the membership registration procedure for the shopping mall service providing device 100 can be completed normally.

In addition, the user device control unit may transmit payment method information in response to the information received from the shopping mall service providing device 100 , and the payment method information includes payment method related information, purchase information, payment information, and information of the user device 10 . It may include identification information and the like. Here, the identification information of the user device 10 includes a mobile directory number (MDN), mobile IP, mobile MAC, subscriber identity module (Sim) card unique information, serial number, and the like.

In addition, when the user of the user device control unit is not a member registered in advance with the shopping mall service providing device 100 , the user device control unit determines the corresponding user based on the guide information related to membership registration provided from the shopping mall service providing device 100 . A member registration procedure for the device 10 (or the user of the corresponding user device 10) is performed.

In addition, when the user device control unit generates payment method information, one payment card (or unique identification information of the payment card) selected from among a plurality of payment cards registered (or issued) in a specific app installed in advance on the user device 10 . check

Also, the user device controller may check a payment card selected from the list of recommended cards transmitted from the shopping mall service providing device 100 .

In addition, the user device control unit includes one or more cards to which the corresponding benefit information can be applied from among a plurality of payment cards previously registered in the user device 10 based on one or more benefit information provided from the shopping mall service providing device 100 . A corresponding recommended card list may be generated, and the generated recommended card list may be displayed on the display unit of the user device. In addition, one payment card selected from a list of recommended cards displayed on the display unit of the user device may be checked. Here, the benefit information includes coupon information, membership benefit information, discount benefit information, and the like.

Also, the user device control unit receives a personal identification number (PIN) according to a user input through a specific app pre-installed on the user device 10 . Here, the PIN number may be a PIN number corresponding to the confirmed payment card type.

In addition, the user device control unit transmits payment method information including the checked payment card type (or unique identification information of the payment card), PIN number, and identification information of the user device 10 through the user device communication unit to the shopping mall service providing device ( 100) to the

In addition, the user device 10 may further include an interface unit (not shown) serving as an interface with all external devices connected to the user device 10 . For example, the interface unit includes a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, a port for connecting a device equipped with an identification module, and an audio I/O ( Input/Output) port, video I/O (Input/Output) port, earphone port, etc. may be configured. Here, the identification module is a chip storing various information for authenticating the usage right of the user device 10 , and includes a user authentication module (UIM), a subscriber identity module (SIM), and universal user authentication. It may include a module (Universal Subscriber Identity Module: USIM) and the like. Also, the device provided with the identification module may be manufactured in the form of a smart card. Accordingly, the identification module may be connected to the user device 10 through the port. Such an interface unit receives data or power from an external device and transmits it to each component inside the user device 10 , or allows data inside the user device 10 to be transmitted to an external device.

In addition, when the user device 10 is connected to an external cradle, the interface unit becomes a passage through which power from the cradle is supplied to the corresponding user device 10, or various command signals input from the cradle by the user to the corresponding user device. (10) can be a passageway. Various command signals or corresponding power input from the cradle may be operated as signals for recognizing that the user device 10 is correctly mounted on the cradle.

In addition, the user device 10 includes an input unit ( not shown) may be further included.

The input unit is a means for receiving at least one of a user's command, selection, data, and information, and may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions.

In addition, the input unit includes a key pad, a dome switch, a touch pad (static pressure/capacitance), a touch screen, a jog wheel, a jog switch, a jog shuttle, and a mouse. , various devices such as a stylus pen, a touch pen, and the like may be used. In particular, when the user device display unit is formed in the form of a touch screen, some or all of the input functions may be performed through the user device display unit.

In addition, each component (or module) of the user device 10 may be software stored in a memory (or a user device storage unit) of the user device 10 . The memory may be an internal memory of the user device 10 , an external memory, or another type of storage device. Also, the memory may be a non-volatile memory. Software stored on the memory may include a set of instructions that, when executed, cause the user device 10 to perform specific operations.

7 is a flowchart of a shopping mall service providing method supporting benefit-based product recommendation of the shopping mall service providing apparatus 100 according to an embodiment of the present invention.

As shown, the shopping mall service providing apparatus 100 receives search information including at least one of category information and search word information on a product of interest from the user device 10 accessing the website, and receives the search information corresponding to the search information. One or more product information may be searched (S1).

In addition, the shopping mall service providing device 100 receives payment usage information including at least one of a payment method used for payment of a product and one or more discount means used for price discount of a product from the user device 10 ( S2), target product information of interest in which transaction condition information including benefit information on at least one of a payment method and one or more discount means according to payment usage information exists from one or more product information searched based on the search information. can be (S3).

In this case, in the above configuration, the shopping mall service providing device 100 may receive payment usage information as search information, and when the payment usage information is received as search information, it is applied to each of the various product groups stored in advance in the product DB 101 . Product information of interest in which transaction condition information including benefit information on at least one of a payment method and one or more discount means according to payment usage information exists may be extracted from a plurality of different product information belonging to the same.

Thereafter, the shopping mall service providing device 100 selects benefit information corresponding to at least one of a payment means and one or more discount means according to payment usage information from transaction condition information of interest product information for each different one or more pieces of interest product information, The final price may be calculated by applying the selected benefit information to the price of the product according to the product information of interest (S4).

Next, the shopping mall service providing apparatus 100 may select a recommended product based on the final price calculated for each product information of interest and transmit the recommended product information to the user device 10 ( S5 ).

The user device 10 and the shopping mall service providing apparatus 100 described above may be implemented as hardware components, software components, and/or a combination of hardware components and software components.

In addition, the components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA), and a programmable logic (PLU). unit), a microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose computers or special purpose computers.

The user device 10 and the shopping mall service providing apparatus 100 may execute an operating system (OS) and one or more software applications executed on the operating system.

In addition, the user device 10 and the shopping mall service providing device 100 may access, store, manipulate, process, and generate data in response to the execution of the software.

For convenience of understanding, each of the components is sometimes described as being used one, but those of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing. It can be seen that elements can be included.

For example, the user device 10 and the shopping mall service providing apparatus 100 may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

The software may include a computer program, a code, an instruction, or a combination of one or more thereof, and the user device 10, the shopping mall service providing device 100 and various servers as desired They can be made to operate or command independently or collectively.

The software and/or data may be interpreted by the user device 10 and the shopping mall service providing device 100 or provide instructions or data to the user device 10 and the shopping mall service providing device 100, any type of machine , a component, a physical device, virtual equipment, a computer storage medium or device, or a transmitted signal wave, either permanently or temporarily.

The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method for providing a shopping mall service supporting benefit-based product recommendation according to an embodiment of the present invention described in the above embodiment can be written as a computer program, and codes and code segments constituting the computer program are created by a computer programmer in the field. can be easily inferred. In addition, the corresponding computer program is stored in a computer readable media, and is read and executed by a computer or the user device 10 and the shopping mall service providing device 100 according to the embodiment of the present invention. As a result, it is possible to implement a method of providing a shopping mall service that supports benefit-based product recommendation.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. The computer program for implementing the method for providing a shopping mall service supporting benefit-based product recommendation according to an embodiment of the present invention may be stored and installed in the internal memory of the user device 10 and the shopping mall service providing device 100 . Alternatively, an external memory such as a smart card storing and installing a computer program implementing the method for providing a shopping mall service supporting benefit-based product recommendation according to an embodiment of the present invention interfaces with the user device 10 and the shopping mall service providing device (100) may be mounted.

The various devices and components described herein may be implemented by hardware circuitry (eg, CMOS-based logic circuitry), firmware, software, or a combination thereof. For example, it may be implemented using transistors, logic gates, and electronic circuits in the form of various electrical structures.

Those of ordinary skill in the art to which the present invention pertains may modify and modify the above-described contents without departing from the essential characteristics of the present invention. Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention, but to explain, and the scope of the technical spirit of the present invention is not limited by these embodiments. The protection scope of the present invention should be construed by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

According to the present invention, by using the payment means and discount means possessed by the user, the user automatically searches for a product having a transaction condition that allows the user to receive a discount at the desired price range or the lowest price and recommends it to the user, thereby allowing the user to pay for the payment provided by the shopping mall service. While providing the maximum use of discount benefits based on methods and discount methods, users take the time to search for each product's transaction conditions to obtain discounts, so that products that provide the most effective discount benefits more accurately than the searched products As a guide and recommendation to a user, it may be widely used in various fields such as a shopping mall service system, a marketing service system, and the like.

10: user device 100: shopping mall service providing device
110: product information providing unit 120: product search unit
130: interest product extraction unit 140: product recommendation unit

Claims (12)

In the shopping mall service providing device that provides a shopping mall related website and supports benefit-based product recommendation,
Receive search information including at least one of category information and search word information including at least one of one or more product types and price ranges corresponding to a search target product to be searched by a user from a user device accessing the website; a product search unit that searches for a plurality of pieces of product information stored in advance based on the search information and generates search result information including a plurality of pieces of product information corresponding to the search information;
Receive payment usage information including at least one of one or more discount means used for price discount of a product and a payment method used for payment of a product from the user device, and among a plurality of product information included in the search result information a product of interest extracting unit for extracting a plurality of products of interest information including benefit information related to a price discount for a payment method and a discount method according to the payment usage information; and
Select a plurality of benefit information corresponding to the payment usage information from the interest product information for each of the plurality of product information of interest, and apply a price discount according to each of the selected plurality of benefit information to a price of a product according to the product information of interest to calculate a final price, select one or more recommended products based on the final price calculated for each of the plurality of products of interest, and include a product recommendation unit for transmitting the recommended product information to the user device,
The product recommendation unit includes a plurality of discount means among the plurality of discount means according to the payment usage information for specific product information of interest that cannot be overlapped with a plurality of different discount means while the payment usage information includes a plurality of discount means. Calculate the final price by automatically selecting a discount method with the highest discount rate or discount amount according to product information of interest;
The product recommendation unit can be used only for a specific product on a product page corresponding to the product information of interest in conjunction with the product of interest extraction unit, and coupon information for a unique coupon issued by selecting a coupon issuance from the product page exists, After automatically setting the unique coupon as a discount means possessed by the user, it is included in the payment usage information to be used in the calculation of the final price,
The product of interest extracting unit generates discount means information including only one or more near-expiration discount means whose expiration date is imminent within a preset period among the discount means owned by the user, and according to the discount means information from among the plurality of pre-stored product information Extracting product information having transaction condition information including price discount related benefit information for at least one of one or more near-expiration discount means as interest product information corresponding to the discount means information,
The product recommendation unit calculates a final price according to the application of one or more near-expiration discount means based on the discount means information and the benefit information according to the transaction condition information for each product of interest extracted to correspond to the discount means information, and then the discount Based on the final price calculated for each product information of interest extracted to correspond to the means information and the recommendation condition preset by the user, it is possible to use the discount means nearing expiration and other recommendations for one or more recommended products that satisfy the recommendation condition A shopping mall service providing device supporting benefit-based product recommendation, characterized in that the product information is transmitted to the user device. delete ◈Claim 3 was abandoned when paying the registration fee.◈ The method of claim 1,
The product recommendation unit compares the final price calculated for each product information of interest to each other and generates recommended product information for one or more recommended products that satisfy a preset criterion or satisfy a recommendation condition set by a user of the user device A shopping mall service providing device supporting benefit-based product recommendation, characterized in that it is transmitted to the user device. ◈Claim 4 was abandoned when paying the registration fee.◈ The method of claim 1,
The product of interest extracting unit identifies the expiration date and time of use for each discount means included in the payment usage information, and when there is an imminent expiration discount means whose expiration date is imminent within a preset reference time, the benefit information for the near expiration discount means is displayed. A shopping mall service providing apparatus supporting benefit-based product recommendation, characterized in that extracting the included product information of interest. delete delete delete delete delete delete delete delete

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