KR101949343B1 - Advertising apparatus using bus - Google Patents

Abstract

An advertising device is installed at the top of a bus that runs on a route. The disclosed advertisement device displays an optimized advertisement according to the position of the installed bus. In addition, by displaying an advertisement in cooperation with another advertisement device installed at the upper end of another bus, the advertisement effect can be maximized.

Description

[0001] ADVERTISING APPARATUS USING BUS [0002]

The following embodiments relate to an advertising apparatus, and more specifically to an advertising apparatus using a bus.

A bus is a means of transportation used by the public to travel along predetermined ground routes at fixed times. Buses are exposed to many people by their nature, and they get attention every time the bus moves.

Therefore, various methods of advertising using a bus, such as installing a billboard on a bus, have been suggested. However, most of the advertisement methods do not maximize the advertisement effect because they are merely attaching the advertisement board showing the advertisement contents to the side of the bus.

The following embodiments are intended to display an advertisement image or an advertisement image optimized according to the position of a bus.

The following embodiments are intended to maximize the advertising effect by grouping the advertisement devices installed on the bus.

According to an exemplary embodiment, there is provided an advertisement apparatus installed on a bus that runs a route, comprising: a storage unit for storing an image or an image; a display unit; and a playback unit for loading the image or the image and displaying the image or the image on the display unit. Device is provided.

The power supply unit may further include a power supply unit that receives power from the battery of the bus and supplies the received power to the display unit.

The fixing unit may further include a fixing unit fixing the advertising device to the top of the bus using screws, rivets, or an adhesive.

In addition, the reproducing unit may display the image or the image on the display unit when the position set for the image or the image is included within a predetermined distance from the position of the bus.

Here, when the bus is located at the first position on the route, the playback unit may load and display an image or an image corresponding to the second location on the route among the image or the image.

The image or image may include at least one of public information, broadcast information, advertisement, and traffic information related to the route.

According to another exemplary embodiment, there is provided an advertisement apparatus installed at the top of a bus that runs a route, comprising: a position estimating unit for estimating a current position of the bus; a display unit; And a control unit for controlling the display device so that the display unit is displayed.

Here, the image processing apparatus may further include a transmitting unit for transmitting the estimated position to the server, and a receiving unit for receiving the selected image or image from the server according to the estimated position, wherein the control unit transmits the received image or image to the outside of the bus Display can be controlled.

An advertisement selection unit selects a video or image to be displayed among the stored images or images by comparing the estimated position with a position set for each of the stored images or images, And the control unit may control the selected image or image to be displayed outside the bus.

The image or the image may be selected when the position set for the image or the image is included within a predetermined distance from the estimated position.

Here, the position estimating unit estimates a first position on the route to be the current position of the bus, and the image or the image is displayed when the position set for the image or the image is included within a predetermined distance from the second position on the route Lt; / RTI >

The selected image or image is part of the entire image or the entire image, and the entire image or another part of the entire image can be displayed through a display device installed on another bus.

In addition, when the position of the bus is included within a predetermined range from the position of the other bus, the control unit can control the display device so that the selected image or image is displayed.

The method of claim 1, further comprising a transmitting unit and a receiving unit for transmitting the estimated current position of the bus to a server, wherein a current position of the transmitted bus is compared with a position of the other bus, Receives the selected image or image, and the control unit can control the display device to display the received image or image.

A response signal receiving unit for receiving a response signal including an identifier of the other bus from the other bus when the other bus receives the beacon signal; And a determination unit for determining that the bus is adjacent to the other bus.

A message transmission unit for transmitting a connection advertisement request message including an identifier of the bus and an identifier of the other bus to a server and a receiver for receiving the selected video or image from the server, And the other part may be transmitted to the other bus by referring to the identifier of the other bus included in the connection advertisement request message.

According to another exemplary embodiment, there is provided an advertisement apparatus installed at the top of a bus that runs a route, comprising: a grouping unit for recognizing another bus adjacent to the bus and forming a group with another advertisement apparatus installed in the other bus; There is provided an advertisement apparatus including a receiver for receiving a control signal from a master advertisement apparatus selected from among an advertisement apparatus and the other advertisement apparatus, and a display unit for displaying an image or an image according to the control signal.

Here, an advertisement device installed on a bus that is stopped before the bus and the other bus may be selected as the master advertisement device.

The receiving unit may receive the image or the image from the master advertisement apparatus, and the display unit may display the received image or the received image.

Also, the receiving unit may receive the image or the image from the server with reference to the control signal, and the display unit may display the received image or the received image.

Here, the grouping unit may form the group in consideration of at least one of a traveling direction, a speed, a stop, and a stopping point of the bus and the other bus.

According to the embodiments described below, an optimized advertisement image or an advertisement image can be displayed according to the position of the bus.

According to the embodiments described below, it is possible to maximize the advertisement effect by grouping the advertisement devices installed on the bus.

BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a diagram showing the concept of an advertising device installed at the top of a bus running on a predetermined route according to an exemplary embodiment; Fig.
2 is a block diagram showing the structure of an advertising device installed at the top of a bus.
3 is a diagram showing a concept of an advertising device for displaying an advertisement optimized according to the position of a bus.
4 is a block diagram illustrating a structure of an advertisement apparatus for receiving and displaying advertisements from a server according to an exemplary embodiment.
5 is a block diagram illustrating a structure of an advertisement apparatus for selecting and displaying an advertisement according to the position of a bus.
FIG. 6 is a block diagram showing the concept of an advertisement device displaying an advertisement in cooperation with an advertisement device installed in another bus.
FIG. 7 is a block diagram showing the structure of an advertisement apparatus interworking with an advertisement apparatus installed on another bus.
8 is a diagram showing a concept of controlling another advertisement device installed on another bus.
9 is a block diagram showing the structure of an advertisement apparatus for controlling another advertisement apparatus installed on another bus.
FIG. 10 is a diagram illustrating a concept of displaying an advertisement by grouping advertisement devices installed on buses stopped at a stop.
FIG. 11 is a diagram illustrating a concept of displaying an advertisement by grouping advertisement devices installed on buses stopped at an intersection.
12 is a view showing a concept of displaying an advertisement by grouping advertisement devices installed on buses stopped around a pedestrian crossing.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings.

1 is a diagram showing the concept of an advertising device installed on a bus that runs on a predetermined route according to an exemplary embodiment.

According to one aspect, the advertisement device 120 includes a display device 130 and may display at least one of traffic information, advertisement, and traffic information related to the route of the bus 110. [

According to one aspect, the advertisement device 120 may be installed outside the bus 110, such as the front, rear, side, or top of the bus 110, and may transmit information to a pedestrian on the road or to a passenger boarding the other bus . Or may be installed inside the bus 110 to communicate information to the passengers inside the bus 110. Hereinafter, the advertisement device 120 according to the present invention is installed on the front, rear, side, top, or inside of the bus 110 And the present invention should not be construed as limited to the case where the advertisement device 120 is installed on the top of the bus 110. [

When the advertisement device 120 is installed on the upper side of the bus 110, the advertisement displayed on the display device 130 can be seen even in an area remote from the bus 110. In addition, when the advertisement device 120 is installed at the upper end of the bus 110, the height of the driver, such as a taxi or a passenger car, does not interfere with the view of most vehicles lower than the height of the advertisement device 120, , And passengers on other buses.

2 is a block diagram showing the structure of an advertising device installed at the top of a bus.

The advertisement apparatus 200 according to the exemplary embodiment may include a playback unit 210, a display unit 220, a storage unit 230, a power supply unit 240, and a fixing unit 250.

The storage unit 230 stores images or images. According to one aspect, a flash memory, a hard disk, or the like can be used as the storage unit 230.

The display unit 220 is a display device for reproducing an image or an image. Here, the image or image reproduced through the display unit 220 may include at least one of broadcast information, advertisement, and traffic information related to a route of a bus.

The playback unit 210 loads an image or an image stored in the storage unit 230 and displays the loaded image or image on the display unit 220.

Power supply 240 receives power from the battery of the bus. Here, the battery of the bus may be a battery included in the power system of the bus, which receives electric power from a generator directly connected to the engine, or may be a battery additionally installed to supply power to the advertisement device 120. [ According to one aspect, a separate power supply may be added to the bus in order to power the advertising device 120. For example, a photovoltaic device may be added to the bus, and the power produced by the photovoltaic device may be supplied to the power supply 240.

The power supply unit 240 may supply the received power to the display unit 220, the playback unit 210, and the like. According to one aspect, the power supply unit 240 may change the voltage of the received power (220) and supply it to the playback unit 210 or the like.

The fixing unit 250 fixes the advertisement device 200 to the bus. According to one aspect, the fixture 250 can be secured to the top of the bus using a screw, rivet, adhesive, or the like. According to one aspect, a frame may be mounted on the top of the bus for binding the bus body and the advertisement device 200, and the advertisement device 200 may be installed therefor.

According to one aspect, the storage unit 230 may store a plurality of images or images. In this case, the playback unit 210 may select any one or a plurality of images or images from among a plurality of images or images, and display the images on the display unit 220.

In this case, the playback unit 210 can select an image or an image to be displayed through the display unit 220 based on the position set for each image or image. For example, when the position set for the image or image stored in the storage unit 230 is included within a predetermined distance from the position of the bus, the playback unit 210 may display the image or the image on the display unit .

According to another embodiment, the playback unit 210 may select an image or an image to be displayed in consideration of the route of the bus. For example, when the bus on which the advertisement apparatus 200 is installed is located at the first position on the route, the playback unit 210 may display the video corresponding to the second position on the route among the images or images stored in the storage unit 230 Alternatively, the image can be selected as the image or image to be displayed.

3 is a diagram showing a concept of an advertising device for displaying an advertisement optimized according to the position of a bus.

The bus runs along predetermined ground routes. The route the bus runs on is very long, and the pedestrian located at the first location on the route may not be interested at all for the second location on the route. In this case, it is inefficient to display an advertisement corresponding to the second location on the bus located at the first location.

The advertisement devices 321 and 351 according to the exemplary embodiment estimate the current positions of the buses 320 and 350 in which the advertisement devices 321 and 351 are installed and display the optimized advertisement on the display portions 321 and 322 according to the estimated position, 351, < / RTI >

For this purpose, each advertisement may be stored in association with a specific location. For example, an ad named 'A Dental Clinic' may be stored in association with the location of 'A Dental Department', and an ad named 'B Departmental Sale' may be stored in association with the location of 'B Department Store'.

The advertisement devices 321 and 351 installed on the buses 320 and 350 can select the optimized image or image using the stored image or the location stored in association with the image. For example, when the position of the first bus 320 is close to the position of the 'A dental', the advertisement device 321 installed on the first bus 320 selects the first bus 320 A ", which is an advertisement stored in association with the position of the 'A dental unit', which is close to the position of the 'A dental unit', can be displayed as an advertisement optimized for the first bus 320. The advertisement device 351 installed on the second bus 350 through the similar operation transmits the advertisement 'B department store sale' associated with the position of the 'B department store' close to the position of the second bus 350 to the second bus 350). ≪ / RTI >

4 is a block diagram illustrating a structure of an advertisement apparatus for receiving and displaying advertisements from a server according to an exemplary embodiment.

The advertisement device 400 according to the exemplary embodiment includes a position estimation unit 410, a transmission unit 420, a reception unit 430, a control unit 440, and a display unit 450.

The position estimating unit 410 estimates the current position of the bus on which the advertisement device 400 is mounted. According to one aspect, the position estimating unit 410 can estimate the current position of the bus using a GPS (Global Positioning System) or the like.

The transmitting unit 420 transmits the estimated position of the bus to the server 460. The server 460 stores a plurality of images or a plurality of images. The estimated position of the bus is used to select the image or image optimized for the bus.

The receiving unit 430 receives the selected image or image from the server 460 according to the estimated position of the bus.

The control unit 440 controls the display unit 450 to display the received image or image on the outside of the bus or outside the advertisement device.

According to the embodiment shown in FIG. 4, the advertisement device 400 transmits the current position of the estimated bus to the server 460, and the server 460 selects an image or an image optimized according to the position of the bus.

According to one aspect, a specific geographic location may be set for images or images stored in the server 460. For example, a geographic location where an 'A dental office' is located for an ad named 'A dental office opening' may be set for an advertisement. In addition, a geographic location where the 'B department store' is located may be set for the advertisement 'B department store sale'.

In this case, the server 460 may select the advertisement and send the selected advertisement to the receiver 430 if the location set for the image or images is within a predetermined distance from the estimated location of the bus . For example, when the position set for the 'A dental clinic' is included within a predetermined distance of 100 m from the estimated position of the bus, an advertisement image called 'A dental clinic' is selected as an advertisement optimized for the advertisement device 400 , And can transmit the selected advertisement.

In addition, the server 460 can select an advertisement optimized for the advertisement device installed on the bus, taking into consideration the route on which the bus travels. According to one aspect, when the bus is located at the first location on the route, the location estimator 410 may estimate the current location of the bus to the first location. In this case, the server 460 may receive the first location on the route and select advertisements associated with the second location on the route as an optimal advertisement, optimal image, or optimal image. If the location set for the image or image is included within a predetermined distance from the second location on the route, the server may select the advertisement as an optimal image, an optimal image, or an optimal advertisement. The selected images and images are located far away from the current position of the bus, but they are easily accessible when the pedestrians board the bus. Therefore, the advertising effect is maximized.

According to another embodiment, the advertising device 400 may display advertisements according to the administrative area, country, etc. where the bus is located.

The transmitting unit 420 transmits the estimated position of the bus to the server 460. The server 460 receives the estimated location of the bus and can use the estimated location of the bus to determine the administrative region or country where the bus is located.

The server 460 may select an image or an image corresponding to an administrative region or a country where the bus is located among a plurality of images or images and transmit the selected image or image to the advertisement apparatus 400. [

The receiving unit 430 receives the selected image or image from the server 460 and the control unit 440 controls the display unit 450 such that the received image or image is displayed outside the bus or outside the advertisement device.

5 is a block diagram illustrating a structure of an advertisement apparatus for selecting and displaying an advertisement according to the position of a bus.

The advertisement device 500 according to the exemplary embodiment includes a location estimation unit 510, an advertisement selection unit 520, a storage unit 530, a control unit 540, and a display unit 550.

The position estimating unit 510 estimates the current position of the bus on which the advertisement apparatus 500 is mounted. According to one aspect, the position estimating unit 510 can estimate the current position of the bus using a GPS (Global Positioning System) or the like.

The storage unit 530 stores broadcast information, advertisements, traffic information, and the like stored in the form of images, images, and the like. According to one aspect, a specific geographic location can be set for stored images or images.

The advertisement selection unit 520 compares the current position of the estimated bus with the position set for each image or image, and selects an optimal image or image from the stored images or images.

According to one aspect, when the position set for the image or images is included within a predetermined distance from the position of the estimated bus, the advertisement selecting unit 520 can select the image or image as an optimal image or image.

According to another aspect, when the position estimating unit 510 estimates the first position on the route to be the current position of the bus, the advertisement selecting unit 520 determines that the position set for the image or the image is a predetermined Images or images included within the distance can be selected as an optimal image or image.

The control unit 540 may control the display unit 550 to display the selected image or image on the outside of the bus.

FIG. 6 is a block diagram showing the concept of an advertisement device displaying an advertisement in cooperation with an advertisement device installed in another bus.

In the vicinity of bus stops, intersections, and crosswalks, several buses can stop adjacent to each other. In this case, if the advertisement devices installed on the respective buses operate in an interlocked manner, broadcasting information, advertisement, traffic information, and the like can be transmitted more efficiently.

In FIG. 6, the advertisement device 620 is installed on the first bus 610. The advertisement device 650 is also installed on the second bus 640. The first bus 610 and the second bus 640 can be stopped adjacent to each other at a bus stop, an intersection, or a crosswalk. In this case, the display portions 630 and 660 of the advertisement devices 620 and 650 installed on the respective buses 610 and 640 may be positioned adjacent to each other.

According to one aspect, the advertisement devices 620 and 650 installed in the respective buses 610 and 640 can operate in conjunction with each other. In this case, each of the advertisement apparatuses 620 and 650 can display only a part of a common message of one of the display units 630 and 660. That is, the selected image or image displayed by each of the advertisement devices 620 and 650 is part of the entire image or the entire image, and the entire image or another part of the entire image is displayed through a display device installed on another bus. The pedestrian can simultaneously recognize the advertisement, information, and the like displayed on the two display units 630 and 660, and grasp the entire message.

Referring to FIG. 6, the display unit 630 of the advertisement device 620 installed on the first bus 610 displays only the 'ABC intersection'. In addition, the display unit 660 of the advertisement device 650 installed on the second bus 640 displays only 'occurred in the accident'. However, accurate information can be grasped if the information displayed on the display units 630 and 660 of the two advertisement devices 620 and 650 are recognized together.

Although FIG. 6 shows an embodiment in which only two advertisement devices are interlocked, according to another embodiment, three or more advertisement devices can be interlocked. When a plurality of advertisement devices are interlocked, more messages can be transmitted using a wider space, so that the advertisement effect can be maximized.

FIG. 7 is a block diagram showing the structure of an advertisement apparatus interworking with an advertisement apparatus installed on another bus.

The advertisement apparatus 700 according to the exemplary embodiment includes a beacon transmission unit 710, a response signal reception unit 720, a determination unit 730, a message transmission unit 760, a reception unit 780, a control unit 790, And a part 791.

The advertisement device 700 can operate in conjunction with the advertisement device 750 installed on the other bus 740 when the bus on which the advertisement device 700 is installed is stopped adjacent to the other bus 740 . According to one aspect, the advertisement device 700 may be configured so that when the location of the bus where the advertisement device 700 is installed is included within a predetermined range from the position of the other bus 740, 740, < / RTI > In addition, the advertisement device 700 may be configured such that when the speed of the bus on which the advertisement device 700 is installed is less than or equal to a predetermined threshold value, or when a predetermined threshold value or less is maintained for a predetermined time or longer, It can be judged that it has stopped.

The beacon transmitting unit 710 transmits a beacon signal. Here, the power of the beacon signal transmitted by the beacon transmitting unit 710 may be a very low value, and the beacon signal may be transmitted only within tens of meters or hundreds of meters. According to one aspect, the beacon signal may include an identifier of the bus on which the advertising device 700 is installed, or an identifier of the advertising device.

If the advertisement device 750 installed on the other bus 740 receives the beacon signal, it can be considered that the advertisement device 700 and the advertisement device 750 are close enough to operate in conjunction with each other. In response to the beacon signal, the advertisement device 750 receiving the beacon signal may transmit an acknowledgment signal including the identifier of the other bus 740 or the identifier of the other advertisement device 750 in response to the beacon signal.

The response signal receiving unit 720 receives a response signal from the other advertisement device 750.

The determination unit 730 may determine that the bus 740 is adjacent to the bus on which the advertisement device 700 is installed and that the advertisement device 700 is adjacent to another advertisement device 740 have.

The message transferring unit 760 can send a connection advertisement request message to the server 770 including an identifier of the bus, an identifier of the advertisement device 700, an identifier of another bus 740 or an identifier of another advertisement device 750 have.

The server 770 may receive a connection advertisement request message and determine that the bus or advertising device is located adjacent to each other. In this case, the server 770 can select an image or an image that the two advertisement devices 700 and 750 can display in cooperation with each other, and can transmit the selected image or image.

The receiving unit 780 receives the selected image or image from the server 770. Here, the selected image or image is part of the entire image or entire image, and the entire image or another part of the entire image is transmitted to another advertisement device 750.

The control unit 790 controls the display unit 791 so that the received image or image can be displayed through the display unit 791.

The images of some other images or some other images sent to the other advertisement device 750 are displayed through the other advertisement device 750. [

In the above description, the advertisement apparatus 700 determines that the adjacent advertisement apparatuses 740 are adjacent to each other using the beacon signal. However, according to another embodiment, the advertisement apparatus 700 and the advertisement apparatus 700 The server can determine whether it is contiguous. For example, in FIG. 4, the transmitting unit may transmit the current position of the estimated bus to the server 460. The server 460 may receive the estimated current position of another sub from another advertising device installed on the other bus and compare the estimated position of the bus with the estimated position of the other bus. If the difference in position is within a predetermined range, the server 460 may determine that the two buses are adjacent to each other, or that the advertisement devices respectively installed on the two buses are adjacent to each other. In this case, the server 460 may select an image or an image that the two advertisement devices can display in cooperation with each other, and may transmit the selected image or image. The control unit 440 may control the display unit 450 to display the received image or image through the display unit 450. [

8 is a diagram showing a concept of controlling another advertisement device installed on another bus.

Buses can be stopped adjacent to bus stops, intersections and crosswalks. In this case, if the advertisement devices installed on the adjacent buses operate in conjunction with each other, for example, by flashing the display unit sequentially, the advertisement effect can be maximized.

Referring to FIG. 8, the first advertisement device 811 installed on the first bus 810 displays an image or image called 'A' through the display unit 812. The first advertisement device 821 provided on the second bus 820 and the third advertisement device 831 provided on the third bus 830 are also connected to the same image called 'A' through the display portions 822 and 832 Images can be displayed.

The master advertisement device 811 selected among the plurality of advertisement devices 811, 821, and 831 may transmit control signals to the other advertisement devices 821 and 831. The other advertisement devices 821 and 831 can perform operations such as flashing according to a control signal.

9 is a block diagram showing the structure of an advertisement apparatus for controlling another advertisement apparatus installed on another bus.

The advertisement apparatus 900 according to the exemplary embodiment may include a grouping unit 910, a receiving unit 920, and a display unit 930.

The grouping unit 910 recognizes other advertisement devices 941 and 951 installed on other buses 940 and 950 or other buses adjacent to the bus on which the advertisement device 900 is installed, (941, 951). According to one aspect, the grouping unit 910 forms a group considering at least one of a traveling direction, a speed, a stop, and a stopping point of a bus where the advertisement device 900 is installed and other buses 940 and 950 . According to one aspect, the formed group may include more than one advertising device 900, 941, 951.

If a group includes a plurality of advertisement devices 900, 941, and 951, any of the advertisement devices 900, 941, and 951 may be selected as a master advertisement device. In this case, the oldest advertising device that has been included in the group may be selected as the master advertisement device. In this case, the advertisement device installed on the bus that is the first bus among the buses or the bus that has last stopped can be selected as the master advertisement device. In FIG. 9, it is assumed that the advertisement device 941 is selected as the master advertisement device.

The receiving unit 920 receives a control signal from the master advertisement apparatus.

The display unit 930 can display an image or an image according to a control signal. For example, the control signal may include an indication of the blinking state of the display unit 930 at a specific time, and the advertisement device 900 controls or flickers the display unit 930 according to the control signal, 941 and 951, respectively.

According to another aspect, the server may select a master advertisement device among the advertisement devices 941 and 951 included in the group. For example, the transmission unit (not shown) may transmit a list of the advertisement devices 900 and other advertisement devices 941 and 951 included in the group to the server. In this case, the server can select any one of the master devices 900, 941, and 951 included in the list. The receiving unit 920 receives information on the master advertisement apparatus and can work with other advertisement apparatuses 941 and 951 under the control of the master advertisement apparatus.

According to one aspect, the receiving unit 920 can receive not only the control signal from the master advertisement device 941, but also an image or an image. In this case, the display unit 930 can display the received image or image.

According to another aspect, the receiving unit 920 can receive the image or the image from the server with reference to the control signal. In this case, the display unit 930 can display the received image or image.

FIG. 10 is a diagram illustrating a concept of displaying an advertisement by grouping advertisement devices installed on buses stopped at a stop.

Areas 1061 and 1062 represent sidewalks, and area 1062 represents a driveway. The first bus 1010, the second bus 1020 and the third bus 1030 are stationary at the stop 1070. The fourth bus 1040 is in the state of entering the stop 1070 and the fifth bus 1050 is in the opposite direction.

In FIG. 10, the advertisement devices installed on the first bus 1010, the second bus 1020, and the third bus 1030 that stop at the stop form a group. The advertisement devices can form a group considering at least one of a traveling direction, a speed, a stopping state, and a stopping time of each bus. Therefore, the advertisement devices installed on the fifth bus 1050 operating in the opposite direction or the advertisement devices installed in the fourth bus 1040 entering the current bus stop can be excluded from the group. According to one aspect, when the fourth bus 1040 enters the stop and stops, the advertisement device installed on the fourth bus 1040 may be included in the group.

Any one of the advertisement devices included in the group may be selected as the master advertisement device. The master advertisement device may be arbitrarily selected, and the oldest advertisement device included in the group among the advertisement devices included in the group may be selected as the master advertisement device.

The advertisement devices included in the group can operate in cooperation with each other in order to maximize the advertisement effect according to the control of the master advertisement device.

For example, after a video or an image is displayed on only the first advertisement device installed on the first bus 1010, the display portion of the first advertisement device stops displaying, and only the second advertisement device installed on the second bus 1020 displays Or an image may be displayed. Thereafter, the display portion of the second advertisement device stops displaying, and only the third advertisement device installed on the third bus 1030 displays an image or an image.

In a similar manner, the advertising effect can be enhanced in such a manner that the advertisement devices included in the group sequentially flash the display unit.

FIG. 11 is a diagram illustrating a concept of displaying an advertisement by grouping advertisement devices installed on buses stopped at an intersection.

At each intersection, buses 1111, 1112, 1121, 1122, 1123, 1131, 1132, 1141 and 1142, which are intended to travel in each direction, can stop according to a traffic signal. In this case, the advertisement devices installed in each of the buses 1111, 1112, 1121, 1122, 1123, 1131, 1132, 1141 and 1142 are connected to buses 1111, 1112, 1121, 1122, , 1132, 1141, 1142), the speed, the stopping time, the stopping time, and the like. 1120, 1130 and 1140 can be formed by the advertisement devices mounted on the buses located in the same lane, considering the direction of travel, the speed, the stopping time, the stopping point of time,

The advertisement devices included in each of the groups 1110, 1120, 1130, and 1140 may operate in a synchronized manner, for example, sequentially flashing in a similar manner to the stopping example of FIG.

If the traffic signal changes and some of the buses move, the ad devices installed on the bus can be excluded from the group considering the speed of the buses. It is also possible to include in the group the advertising devices installed on the newly stopped buses.

12 is a view showing a concept of displaying an advertisement by grouping advertisement devices installed on buses stopped around a pedestrian crossing.

In FIG. 12, the buses 1241, 1242, 1243, 1244, 1245, 1251, 1252, 1253, 1254 are stopped on both lanes 1210, 1230 around the crosswalk 1220. The advertisement devices mounted on each buses are grouped in consideration of the direction, speed, stopping point, stopping point, etc. of the respective buses 1241, 1242, 1243, 1244, 1245, 1251, 1252, 1253 and 1254 . The advertisement devices included in each of the groups 1240 and 1250 may sequentially flash in a manner similar to that shown in FIG. 10 to maximize the advertisement effect.

According to one aspect, the advertising devices are arranged in order of the time each bus 1241, 1242, 1243, 1244, 1245, 1251, 1252, 1253, 1254 arrived at the crosswalk 1220, the distance from the crosswalk 1220, .

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

110: bus
120: Advertising device
130:

Claims (7)

An advertisement device installed at an upper end of a bus that runs a route,
A grouping unit for recognizing another advertisement device installed on another bus or the other bus adjacent to the bus to form a group with the other advertisement devices, the grouping unit including a grouping unit configured to recognize a traveling direction, a speed, A grouping unit configured to form the group in consideration of a point in time when the vehicle stops, and the group includes a bus that enters a bus stop;
A display unit for displaying an image or an image according to a control signal; And
A receiver for receiving the control signal from a master advertisement device selected from the advertisement device and the other advertisement devices;
Lt; / RTI >
Wherein the plurality of advertisement devices included in the group operate in cooperation with each other under the control of the master advertisement device,
Wherein the control signal is a signal for causing an image or an image associated with a display unit of an advertisement apparatus included in the group to be displayed,
An advertisement device installed on a bus stopped last at the bus stop among the bus and the other bus is selected as the master advertisement device,
Wherein the receiving unit further receives the image or the image from the master advertisement apparatus,
Wherein the display unit displays the received image or the received image according to the control signal,
The image or image displayed on the display unit is part of the entire image,
Another part of the whole image is displayed through a display device installed on another bus included in the same group,
If it is determined that the bus is stopped, if the speed of the bus is less than or equal to a predetermined threshold value or less than a predetermined threshold value for a predetermined time or more,
Wherein the grouping unit excludes, from the group, advertisement devices installed on the bus when the bus stops moving. delete delete delete delete delete delete

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