KR101778594B1 - The system which supports a commodity marketing process - Google Patents

Abstract

The present invention relates to a commodity marketing support system, and in the present invention, a commodity marketing manager (CMM) information communication device connected to a wired / wireless online network, a commodity sales enterprise (CSE) In the pipeline, a CI search condition statement (for example, a CI search condition) for communicating with a CMM information communication apparatus and searching for CI (Client Information according to Client Information according to existence or nonexistence of a product purchase) Among the purchasers of the product A, it is necessary to purchase the product A and the product D from among the search condition details for searching the customers who have not yet purchased the product B and the product C, the product B residing in the XX region and the customer purchasing the product C A computerized module capable of receiving a search condition description requesting that a customer who has not been selected is searched selectively, (E.g., CDS registration data, CDS sales performance data, customer list data discovered by the CDS side, product registration data, customer registration data, customer address data, and customer-specific product data) in accordance with the read CI search condition details Purchase history data, etc.), and searches for CI corresponding to the CI search condition details (for example, customer information of the merchandise A and merchandise C that have not been purchased among the merchandise A customers who reside in the XX region, merchandise B (Customer information for which the merchandise A and the merchandise D have not been purchased among the merchandise purchasing customers) and the CI retrieval result data (for example, the CI is purchased / not purchased Product details / Customer name / Customer address / Customer contact / Customer CDS, etc. Data processed in a series of tabular data format, CI Purchase Product details / Unpurchase product details / Customer name / Customer address / Customer contact / Fee A data module processed in a series of graphs having classification columns such as CDS, etc.), and a computer module capable of providing the generated CI search result data to the CMM information communication device. , CMM, and CDS, a series of CIs required for the company (for example, among the customers purchasing products A residing in the XX region, customers who have not yet purchased the products B and C The customer information that has not yet purchased the product A and the product D among the customers who purchase the product B in the XX region and the customer who purchases the product C) , And a strategy of strongly recommending the purchase of the remaining unrequested products>, so as to effectively establish a series of target marketing strategies I can do it.

Description

[0001] The present invention relates to a commodity marketing support system,

The present invention relates to a system for supporting marketing of various commodities (e.g., cosmetics), and more particularly, to a system for promoting the marketing of Commodity Sale Enterprise (CSE), Commodity Sale Seller (CDS) (Hereinafter referred to as "CMM") on the side of a doorstep seller (hereinafter referred to as "CDS") and a commodity marketing manager (CMM) (Hereinafter referred to as "CI") according to client information (CI: Client Information According to Client Information) A strategy that strongly recommends additional purchases of remaining unrequested products, and a product marketing support system that can guide the establishment of a series of target marketing strategies It is about the system.

1, various commodities produced by a commodity seller enterprise (CSE) (for example, a cosmetics dealer) under a conventional commodity distribution system (for example, Cosmetics) undergo a series of distribution procedures that are sold to customers via a CDS (Commodity Doorstep Seller; hereinafter referred to as "CDS"). In this case, the CDS (1) visits the customer's residence (H) where the customer resides, and then actively conducts a series of customer-facing sales activities, and conducts pivotal sales activities .

At this time, on the side of the commodity marketing manager (CMM) (hereinafter referred to as "CMM") (for example, the owner of a visiting sales dealer contracted with the CSE side) The CMM 2 performs the overall management of the sales performance management procedure and the marketing strategy establishment procedure on the CDS 1 side. In this situation, the CMM 2 side establishes the commodity marketing strategy (E.g., CDS registration data, CDS sales performance data, customer list data discovered by the CDS side, map data indicating the distribution details of the customers discovered by the CDS side, etc.) that can be helpful for the CMM information To the CMM 20 side through the communicator 20, thereby guiding the sales of the entire product to be maximized.

Under such a conventional system, generally, the customer side tends to preferentially purchase only the product most necessary to the customer, without purchasing all the products recommended by the CDS 1. [

For example, as shown in Fig. 1, on the customer a side, only the product A which is most needed among the merchandise A, merchandise B, merchandise C, merchandise D and merchandise E recommended by the CDS 1 side is preferentially purchased And the customer b tends to preferentially purchase only the product B which is most needed among the commodity A, commodity B, commodity C, commodity D and commodity E recommended by the CDS 1 side, and the customer c The merchandise A, the merchandise B, the merchandise C, the merchandise D, and the merchandise E tend to preferentially purchase only the merchandise C most necessary for the merchandise A, the merchandise B, the merchandise C, The product C, the product D and the product E may be products of the same type, for example, A lotion, B lotion, C lotion and the like, or may be a product of a completely different type such as a skin, lotion, cream, essence, ).

However, if the customer tends to preferentially purchase the product most necessary for him or her, the CMM 2 and the CDS 1 may prefer to buy the customer who first purchases the most necessary goods (for example, One customer a) is a major target customer who is highly likely to purchase additional products (eg, product B, product C, product D, product E) that have not been purchased according to the circumstances of his / The CMM 2 and the CDS 1 can use this as an important marketing point. For example, the customer who purchased the specific product (for example, the customer a who purchased the product A first) A strategy of strongly encouraging additional purchases of remaining unredeemed merchandise (for example, merchandise B, merchandise C, merchandise D, merchandise E), and the like.

Despite this situation, however, the conventional CSE server system 10 does not require any additional action, simply, the CDS registration data, the CDS business performance data, the customer list data uncovered by the CDS side, Since the CMM 2 and the CDS 1 do not independently perform the specialized data analysis work over a long period of time because the CMM 2 and the CDS 1 have provided a vast amount of commodity marketing source data such as map data showing distribution details, ≪ Item A, product B, product C, product D, product E have not yet purchased customer information < product B, product C only, A customer can not efficiently obtain a series of CIs such as "customer information that has not been purchased", "customer information that has not been purchased", "purchase of only product D", product A, product B, product C, product E that has not yet purchased product E, certain To buy a machine to target customers with products, a strong additional purchase of the remaining non-purchase is not possible to completely establish a series of targeted marketing strategies, such as strategies to encourage>.

Of course, despite the fact that CMM (2) and CDS (1) have found significant marketing points under the situation that it is impossible to establish such a target marketing strategy, they will have difficulty in achieving their sales performance. In CSE side, The damage that greatly deteriorates the competitiveness becomes inevitable.

Accordingly, an object of the present invention is to provide a CMM (Commodity Marketing Manager) information communication device connected to a wired / wireless on-line network, a Commodity Marketing Enterprise (CSE) (For example, among the customers who purchase products A residing in the XX region), the CI search conditions for searching for the customer information (CI: Client Information According to Client Information) or nonexistence of a products purchase A search condition that instructs the user to selectively search for a customer who has not purchased the product B and the product C, a customer who has not purchased the product A and the product D, A computation module capable of receiving a search condition description to search for, and the like), < a CI search condition that has been received is read, and then, based on the read CI search condition details, (E.g., CDS registration data, CDS sales performance data, customer list data discovered by the CDS side, product registration data, customer registration data, customer address data, and customer purchase history data per customer) A CI corresponding to the conditional description (for example, among the customer A purchasing the product A residing in the XX region, the customer A not purchasing the product B and the product C, the product B residing in the XX region, (For example, CI purchased product description / unused product description / customer name / customer address / customer contact information) based on the extracted CI , A series of tabular data having a classification column such as a CDS / charge, a CI, a series of items having classification columns such as purchased product details / unused product details / customer name / customer address / customer contact / Data processed in the form of a lap, etc.), and a computer module capable of providing the generated CI search result data to the CMM information communication system, and the like are systematically arranged so that CSE, CMM, and CDS Without the serious difficulty of analyzing the product marketing source data, a series of CIs required for the company (for example, customer A who has not purchased product B and product C among customers who have purchased product A residing in XX region, The customer A who did not purchase the product A and the product D from among the customers who purchased the product B and the product C, etc.) can be easily obtained by adding the remaining non-purchased products Such as a strategy that strongly recommends purchasing, in order to effectively establish a series of targeted marketing strategies.

Other objects of the present invention will become more apparent from the following detailed description and the accompanying drawings.

In order to achieve the above object, according to the present invention, a commodity marketing manager (CMM) information communication device connected to a wired / wireless on-line network communicates with a Commodity Sale Enterprise (CSE) Commodity Doorstep Seller (CDS) registration data, CDS sales record data, CDS side customer list data, product registration data, customer registration data, customer address data, A product marketing support control module (not shown) for controlling generation and provision procedures of customer information (CI: Client Information according to existence or nonexistence of a products purchase) and; And a control unit, which is controlled by the commodity marketing support control module and communicates with the CMM information communication apparatus, to <specifically request a customer who has not purchased another specific commodity from among specific commodity purchasers residing in a specific area> A CI search condition accepting module for receiving a CI search condition list for searching for the CI; The CI search condition accepting module reads the CI search condition details controlled by the product marketing support control module and searches the commodity marketing source data according to the read CI search condition details, A CI retrieval module for extracting a CI corresponding to a search condition history < customer information of a specific commodity purchasing customer residing in a specific area, the customer not purchasing another specific commodity > <CI Purchase Item Details / Unpurchase Product Details / Customer Name / Customer Address / Customer Contact / Classification column of the responsible CDS based on the CI extracted by the CI retrieval module and controlled by the product marketing support control module CI including data processed in the form of a table having the classification column of the above-mentioned CI, purchase details of the above CI, unavailable product details, customer name, customer address, customer contact, And a CI search result data providing module for generating search result data and providing the generated CI search result data to the CMM information communication device.

According to the present invention, in a communication pipeline of a CMM communication device, a CSE communication system server, etc. connected to a wired / wireless on-line network, communication with a CMM communication device is performed, and client information according to client information (CI: (for example, a search condition list for searching for a customer who has not yet purchased a product B and a product C among customers who have purchased a product A residing in the XX region, XX A search condition list for requesting to selectively search for a customer who has not purchased a product A and a product D among the product B residing in the area and the product C purchasing customer, etc.), < (For example, CDS registration data, CDS sales performance data, and a list of customers discovered by the CDS side) in accordance with the read CI search condition details (For example, among the merchandise A customers who reside in the XX area), goods C (for example, merchandise registration data, customer registration data, customer address data, And customer information for which the merchandise A and the merchandise D have not been purchased from among the customers who have purchased the merchandise C, the merchandise B that resides in the XX region, and the customer who purchases the merchandise C), &lt; Data obtained by processing the CI search result data (e.g., a CI into a series of tabular form having a classification column such as purchased product details / unavailable product details / customer name / customer address / customer contact / chargeable CDS) Data processed in a series of graphs having classification columns such as history, unavailable product details, customer name, customer address, customer contact, and chargeable CDS), and transmits the generated CI search result data to CMM information The CME, and the CDS side need not analyze the vast amount of the commodity marketing source data in the implementation environment of the present invention, Among the customers who have purchased the product A residing in the XX region, the customer A who has not yet purchased the product B and the product C, the product B that resides in the XX region, and the customer who purchases the product C, Such as customer information that has not purchased the product, and so on. As a result, a series of target marketing such as < Strategies for strongly recommending additional purchases of remaining unrequited products to customers who purchased specific products & Strategy can be effectively established.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is an exemplary conceptual illustration of a product distribution system according to the prior art; FIG.
BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product marketing support system, and more particularly,
FIG. 3 is an exemplary view conceptually showing a detailed configuration of a product marketing support system according to the present invention; FIG.
FIG. 4 is an exemplary view conceptually showing a posting of a CMM interface window according to the present invention; FIG.
FIG. 5 is an exemplary view conceptually illustrating a detailed function execution procedure of a product marketing support system according to the present invention; FIG.
FIG. 6 is an exemplary view conceptually illustrating a detailed function execution procedure of a CI search result map processing support module according to the present invention; FIG.
FIG. 7 is a conceptual diagram illustrating a detailed function execution procedure of the CI search result detail information providing module according to the present invention; FIG.

Hereinafter, a product marketing support system according to the present invention will be described in detail with reference to the accompanying drawings.

2, various products (for example, cosmetics) produced by the CSE (for example, a cosmetics dealer) side under the system of the present invention are supplied to a customer through a CDS 1 Procedure. In this case, the CDS (1) visits the customer's residence (H) where the customer resides, and then actively conducts a series of customer-facing sales activities, and conducts pivotal sales activities .

At this time, the CMM (2) (for example, the owner of a visiting sales dealer contracted with the CSE side) performs the overall management of the sales performance management procedure and the marketing strategy establishment procedure of the CDS (1) (For example, CDS registration data, CDS sales performance data, CDS sales information, etc.) that can be helpful in establishing a commodity marketing strategy on the CMM (2) side on the CSE server system 10 side Data indicative of distribution details of customers discovered by the CDS side, and the like) to the CMM 20 (the side of the CMM 20) via the CMM information communication device 20 To guide them to maximize their overall product sales.

In this case, the CMM information communicator 20 may be a tablet PC, a notebook PC, a desktop PC, a cellular phone, a PCS phone, a synchronous / asynchronous IMT-2000 (International Mobile Telecommunication- 2000, a Palm Personal Computer, a Personal Digital Assistant (PDA), a Smart Phone, a WAP phone (Wireless Application Protocol Phone), and a game machine (Play-station) Accordingly, various choices can be made.

On the CMM (2) side and the CDS (1) side, since the customer side tends to preferentially purchase only the product most necessary for the customer without purchasing all the products recommended by the CDS (For example, the customer A who has purchased the product A first), the remaining goods (for example, the goods B, C, D, The CMM 2 and the CDS 1 can utilize this as an important marketing point. In the end, the CMM 2 and the CDS 1 can use this as an important marketing point, for example, (For example, product B, commodity C, commodity D, commodity E) with respect to the customer who purchased the commodity A (for example, Such as The product A, the product B, the product C, the product D, the product E and the like may be products having the same type such as A lotion, B lotion, C lotion, etc. , Or as another example, a completely different type of skin, lotion, cream, essence, etc.).

Of course, in this situation, the CDS registration data, the CDS sales result data, the customer list data extracted by the CDS side, the product registration data, the customer registration data, the customer address data The CMM 2 and the CDS 1 are provided with a large amount of commodity marketing source data such as the commodity purchase history data of the customer, the customer purchase history data of the customer, the map data showing the distribution details of the customers discovered by the CDS side, For example, &quot; customer A who has only purchased product A, product B, product C, product D, product E has not yet purchased customer information &quot;, product B, product C, and customer A who did not purchase products A, D, and E, purchased only products D, and customers A, B, C, Such as It is impossible to efficiently secure the CI of the target product. As a result, a series of target marketing strategies such as < Strategy strongly recommending purchase of remaining unredeemed products to customers who purchased a specific product & Can not.

2, in the present invention, the commodity marketing support system 100 unique to the present invention is additionally installed in the communication pipeline of the CSE period system server 10, the CMM communication device 20, and the like I will take measures. Of course, the commodity marketing support system 100 of the present invention may be structured to be subordinate to the program block of the CSE system server 10, depending on the situation.

3, the merchandise marketing support system 100 according to the present invention includes an interface module 102, a wired / wireless on-line network 30 (e.g., wired / wireless Internet network) A commodity marketing support control module 101 for controlling the search, creation and provision procedure of the CI while communicating with the CSE system server 10, the CMM information communicator 20, A product marketing source data acquisition module 104, a goods marketing source data storage module 105, a CMM interface window management module 106, a CI search condition reception module 107, The CI search result data providing module 109, the CI search result map processing support module 110, and the CI search result detail information providing module 112 are closely combined with each other .

Here, the operation information storage module 103 controlled by the commodity marketing support control module 101 may store various operation information necessary for CI generation and distribution service execution, for example, registration information of the CSE period system server 10, The registration information of the map information providing module 11 installed in the network 10, the resource status information of the system 100, and the component information necessary for the computerized process progress of the respective computation modules in the system 100, As shown in FIG.

When the CMM interface window management module 106 side controlled by the commodity marketing support control module 101 logs in the CSE period system server 10 via the CMM information communication device 20 on the CMM 2 side, Graphic information, setting information, and the like for generating the CMM interface window 200, which are stored in the information storage module 103, and extracts the extracted character information / graphic information / setting information 4 and transmits the created CMM interface window 200 to the CMM information communicator 20 side so that the CMM interface window 200 can communicate with the CMM interface window 200. [ And can be output and posted through the CMM information communication device 20 (refer to FIG. 5).

5, the merchandise marketing source data acquisition module 104 controlled by the merchandise marketing support control module 101 transmits the merchandise marketing source data to the merchandise marketing source data acquisition module 104 via the interface module 102, the wire / wireless online network 30, Various commodity marketing source data, such as CDS registration data, CDS sales performance data, customer list data uncovered by the CDS side, and the like, which are managed by the CSE period system server 10 while communicating with the CSE period system server 10 side, After acquiring the product registration data, the customer registration data, the customer address data, the product purchase history data per customer, the map data showing the distribution details of customers discovered by the CDS side, and the like, communication with the product marketing source data storage module 105 side (E.g., CDS registration data, CDS sales performance data, customer list data discovered by the CDS side, product registration data, customer registration data, customer stock data) And performs a role of data, reliably saved in the customer-specific product purchase history data information storage area of the map data and the like), a product marketing source data storage module (105) CDS side is the distribution history of the excavation customer indicated administration.

As shown in FIG. 5, the CI search condition accepting module 107 controlled by the commodity marketing support control module 101 controls the interface module 102, the wired / wireless on-line network The CMM 2 communicates with the CMM information communication device 20 via the CMM information communication device 20 and completes a series of computation operations using the CMM interface window 200 on the CMM 2 side, (For example, a search condition for requesting to selectively search for a customer who has not purchased the product B and the product C among the customers who have purchased the product A residing in the XX region, (For example, a search condition specification for requesting a customer who has not yet purchased a product A and a product D among the customers who purchase the product B and the product C) If the transfer is history that tells search did not purchase the product the customer a selective basis), it will serve to accept it.

In this manner, the search condition description (XX) for requesting the customer who has not yet purchased the goods B and C, among the goods A purchasing customers residing in the XX area, on the CI search condition details on the CMM 2 side And a search condition description requesting that a customer who has not yet purchased the product A and the product D selected among the product B and the product C purchasing resident in the area have been received), the product marketing support control module 101 The CI search module 108 controlled by the CI search condition accepting module 107 communicates with the CI search condition accepting module 107 to read the CI search condition details of the CMM 2 transmitted from the CMM information communicator 20 (See FIG. 5).

When the CI search condition details of the CMM 2 side transmitted from the CMM information communication device 20 are read through the above procedure, the CI search module 108 side communicates with the goods marketing source data storage module 105 (For example, CDS registration data, CDS sales performance data, customer list data discovered by the CDS side, product registration data, customer registration data, customer address data, customer purchase history data, (For example, map data showing distribution details of customers discovered by the CDS side, etc.) is read out. The CI search condition details (for example, a customer A who has not yet purchased the goods B and C, To search for customers who have not yet purchased the product A and the product D from among the customers who purchase products B and C that reside in the XX region, Color condition details, etc.), and through this, a procedure of extracting a CI corresponding to the CI search condition details (that is, customer information that does not purchase another specific commodity among the specific commodity purchasing customers residing in a specific area) (See FIG. 5).

When the above process is completed, among the commodity marketing source data stored in the commodity marketing source data storage module 105, for example, among the commodity A purchasing customers residing in the <XX region, the commodity B and the customer Information>, &quot; information on a customer who does not purchase the product A and the product D &quot; among the customers who purchase the product B and the product C that reside in the area XX (i.e., (For example, customer information that has not been purchased yet) (for example, a search condition for requesting to selectively search for a customer who has not purchased the product B and the product C among the customers who have purchased the product A residing in the XX region) , A search condition specification requesting that a customer who has not purchased a product A and a product D is searched for, .

In this way, the CI corresponding to the CI search condition details (for example, < customer information of the merchandise B and the merchandise C that have not purchased the merchandise C, of the merchandise A residing in the XX region, and merchandise C (I.e., customer information that has not purchased the product A and the product D) (i.e., customer information that does not purchase another specific product among the specific product purchasing customers residing in a specific area) is extracted, The CI search result data providing module 109 side controlled by the control module 101 immediately communicates with the CI search module 108 and transmits the extracted CI (for example, &lt; From among the customers, the customer information that did not purchase the product B and the product C, the customer information that did not purchase the product A and the product D among the customer who purchased the product C and the customer who purchased the product C, etc.) (See FIG. 5).

When the CI corresponding to the CI search condition details is read through the above procedure, the CI search result data providing module 109 advances a series of data generating routines based on the CI that has been read immediately, (For example, data processed in a series of tabular form having a classification column such as CI purchased product description / unused product description / customer name / customer address / customer contact / chargeable CDS), CI purchased product description / / Customer name / customer address / customer contact / data processed in the form of a series of graphs having classification columns such as CDS in charge). In this case, the generation format of the CI search result data may be set automatically by the system 100 side or may be preset by the CMM 2 side depending on the situation (see FIG. 5).

In this way, among the CIs (for example, &quot; customer information that did not purchase product B and product C &quot;, &quot; product B &quot; (For example, CI purchased product description / unavailable product description / customer name / customer address / customer contact / chargeable CDS) corresponding to the CI search result data Data processed in a table format of CI, data processed in a series of graphical form having a classification column such as purchased product description / unused product description / customer name / customer address / customer contact / chargeable CDS) , The CI search result data providing module 109 immediately communicates with the CMM information communication device 20 via the interface module 102 and the online / offline online network 30 to transmit the generated CI search result data To the CMM information &lt; RTI ID = 0.0 &gt; To proceed to transmit / service procedure according to (see Fig. 5).

Of course, in this situation, on the CMM 2 side, the CI (for example, among the merchandise A customers residing in the <XX region, goods B and merchandise CI search result data (e.g., CI) corresponding to customer information &quot; C &quot;, &quot; customer B who resides in XX area and customer C who does not purchase product D & Purchase Product Details / Unpurchase Product Details / Customer Name / Customer Address / Customer Contact / Charge CDS Data that is processed in a tabular format with a column, Purchase CI / Unpurchase Product Details / Customer Name / Customer (Eg, data processed in a series of graphical forms having classification columns such as address, customer contact / chargeable CDS, etc.) can be easily checked. As a result, the customer who purchased the specific product First of all, customers who bought a) A strategy of strongly encouraging additional purchases of remaining unredeemed merchandise (for example, merchandise B, merchandise C, merchandise D, merchandise E), and the like.

As described above, in the present invention, communication with the CMM information communication unit 20 is performed in the communication pipeline of the CMM communication device 20, the CSE communication system server 10, , &Lt; a computer module capable of receiving a CI search condition specification for searching for a CI search condition, &lt; a CI search condition breakdown after reading the received CI search condition breakdown, CI search result data (for example, CI purchased product details / unavailable product details / customer name / customer address / customer contact / CDS, etc.) based on the extracted CI Data processed in a series of tabular form with classification column, data processed in a series of graphical form having classification column such as CI purchase product description / non-purchase product description / customer name / customer address / customer contact / charge CDS ), CMM (2), and CDS (1) side in the implementation environment of the present invention because the CI search result data can be provided to the CMM information communication device 20 side. (For example, customer A who has not yet purchased product B and product C among customers who have purchased product A residing in the XX region), without having any serious difficulty, The customer A who has not yet purchased the product A and the product D from the customer B who purchases the product C and the customer C who purchases the product C located in the XX area, and the like). As a result, , And a strategy that strongly encourages additional purchases of remaining unredeemed products>.

3, under the control system of the commodity marketing support control module 101 of the present invention, in addition to the above-described various computation modules, a CI search result map processing support module 110, a CI search result A detailed information providing module 112, and the like.

At this time, the CI search result map processing support module 110, which is controlled by the product marketing support control module 101, transmits the interface module 102, the wired / wireless on-line network 30, For displaying the above-described CI search result data from the CMM information communication device 20, the CSE communication system server 10, and the like in the map M while communicating with the CMM information communication device 20, the CSE communication system server 10, The CI search result is used to check whether the map processing support request message has been transmitted.

In this case, when it is determined that the CI search result map processing support request message for displaying the above-described CI search result data in the map M is transmitted from the CMM information communicator 20, the CSE communication system server 10, The CI search condition receiving module 107, the CI search module 108, the CI search result data module 105, the CI search condition receiving module 107, the CI search module 108, And then proceeds to the process of reading the <commodity marketing source data>, <CI corresponding to the details of the CI search condition>, <CI search result data>, etc., by communicating with the providing module 109 or the like.

In this way, when the <goods marketing source data>, the CI corresponding to the CI search condition details, the CI search result data, and the like are read, the CI search result map processing support module 110 immediately generates a series of data CI search result map processing support information necessary for displaying the above-described CI search result data in the map M &gt; (for example, coordinate data of the address of the customer included in the CI search result, included in the CI search result And the generated CI search result map processing support information is transmitted to the map information providing module 11 installed in the CSE period system server 10.

Of course, in this situation, the map information providing module 11 installed in the CSE period system server 10 may provide the CI search result map processing support information (for example, the CI search result For example, < &lt; < CI > provides the distribution of customers' residences included in the search result to the CMM information communication device 20 side while referring to the coordinate data of the address data of the customer included in the CI search result, (P) in the map (M) of the map (this type of service, of course, can be variously modified depending on the situation) can be implemented quickly without any difficulty. As a result, CSE, CMM (2), and the CDS (1) side, a series of target marketing strategies such as &lt; strategy for strongly recommending purchase of remaining unredeemed products to customers who purchased a specific product & It is possible to establish.

On the other hand, in the CI search result detail information providing module 112 controlled by the commodity marketing support control module 101, the above-mentioned CI search result data is provided on the CMM information communication device 20 side (In a situation where the display service of the result map M is executed through the CMM information communication device 20), as shown in FIG. 7, via the interface module 102, the wire / wireless online network 30, The CMM 2 communicates with the CMM information communicator 20 and the CSE communication system server 10 and requests the detailed information inquiry of the above CI search result data, When the CI search result detail information request message for inquiring the detailed information of the CI search result data is transmitted from the CI search result data providing module 109 side, the CI search result data providing module 109 immediately communicates with the CI search result data providing module 109, The search result data (e.g., Customer's name / Customer's address / Customer's name / Customer's name / Customer's name / Customer's address / Customer's contact / Customer's CD / Data processed in a series of graph formats having classification columns such as customer contact / chargeable CDS, etc.).

In this way, data obtained by processing the above-described CI search result data (for example, a CI into a series of tabular form having classification columns such as purchased product details, unavailable product details, customer name, customer address, customer contact, The data processed in a series of graphical form having a classification column such as purchased product details / unavailable product details / customer name / customer address / customer contact / chargeable CDS), the CI search result detail information providing module (For example, CDS registration data, CDS sales record data, CDS sales record data, etc.) stored in an information storage area of the product marketing source data storage module 105 based on the read information, Customer list data, product registration data, customer registration data, customer address data, product purchase history data by customer, and distribution history of customers discovered by the CDS side are displayed (E.g., <location information of the CDS included in the CI search result, management customer information, contact information, etc.), &lt; < CI search results & Product purchase date information, product return information, purchase product list information, etc.) (see FIG. 7).

Through the above procedure, the CI search result detail information (e.g., <address information of the CDS included in the CI search result, management customer information, contact information, etc.) <information on the latest purchase date of the customer included in the CI search result, The CI search result detail information providing module 112 immediately receives the CMM search result via the interface module 102, the online / offline online network 30, and the like, CMM (2), CDS (2), and so on, by communicating with the information communication device (20), the CSE communication system server (10), and the like and providing the extracted CI search result detailed information to the CMM communicator (20) 1), the CI search result detail information (for example, the address information of the CDS included in the CI search result, the management customer information, the contact information, etc.), the latest purchase date information of the customer included in the CI search result, Product return information, purchase product list information, etc.) As a result, it is possible to more effectively establish a series of target marketing strategies such as the above-mentioned strategy of strongly recommending the purchase of the remaining unredeemed products to the customers who purchased the specific products.

Such a present invention is not limited to a specific field, and has a generally useful effect in various fields requiring management of a customer.

Although specific embodiments of the present invention have been described and illustrated above, it is to be understood that the present invention may be embodied in many other specific forms without departing from the spirit or essential characteristics thereof.

Such modified embodiments should not be understood individually from the technical idea and viewpoint of the present invention, and such modified embodiments should be included in the appended claims of the present invention.

H: Customer residence 1: CDS 2: CMM 10: CSE Periodic Server
11: map information providing module 20: CMM information communication device 30: wired / wireless on-line network
100: commodity marketing support system 101: commodity marketing support control module
102: Interface module 103: Operation information storage module
104: Product Marketing Source Data Acquisition Module
105: Product Marketing Source Data Storage Module
106: CMM interface window management module 107: CI search condition reception module
108: CI search module 109: CI search result data providing module
110: CI search result map processing support module 112: CI search result detail information providing module
200: CMM interface window

Claims (3)

A commodity marketing manager (CMM) communicating with a commodity marketing enterprise (CSE: commodity sale enterprise) periodical server connected to a wired / wireless online network, and a commodity visiting seller (CDS : Commodity Doorstep Seller) The commodity marketing source data including the registration data, the CDS sales result data, the customer list data found by the CDS side, the commodity registration data, the customer registration data, the customer address data, A product marketing support control module for controlling generation and provision procedures of customer information according to customer information (CI: Client information according to existence or nonexistence of a products purchase);
And a control unit that controls the product marketing support control module and communicates with the CMM information communication device to perform a search for a customer who has not yet purchased another specific commodity among specific commodity purchasers residing in a specific area A CI search condition accepting module for receiving a CI search condition list for searching for CI;
The CI search condition accepting module reads the CI search condition details controlled by the product marketing support control module and searches the commodity marketing source data according to the read CI search condition details, A CI retrieval module for extracting a CI which is customer information that has not purchased another specific commodity among specific commodity purchasers residing in a specific area corresponding to the search condition details;
The CI is controlled by the merchandise marketing support control module and based on the CI extracted by the CI retrieval module, the CI is classified into a purchase item description / unavailable item description / customer name / customer address / customer contact / CI search result data including data processed in a tabular form and data processed in a graph format having a classification column of the above-mentioned CI, purchased product details / unavailable product details / customer name / customer address / customer contact / And a CI search result data providing module for providing the generated CI search result data to the CMM information communication device. The method as claimed in claim 1, further comprising: reading, by the merchandise marketing support control module, CI search results data corresponding to the goods marketing source data, the CI search condition breakdown, and the CI search result data in a map And transmits the generated CI search result map processing support information to the map information providing module installed in the CSE period system server, and the CI search result data is transmitted to the CMM information communication apparatus side And a CI search result map processing support module that enables the CI search result map processing support module to be displayed in the provided map. The CMM information communication device according to claim 1 or 2, wherein, in a situation in which the CI search result data is provided to the CMM information communication device, the CMM information communication device When a CI search result detail information request message for inquiring information is transmitted, the CI search result detail information is searched for by the merchandise marketing source data, and the CI search result detail information is extracted from the CI search result detail information, And a search result detail information providing module.

Images