KR101715928B1 - Method, system and server for providing advertisement based on temporary location - Google Patents

Abstract

The present invention relates to a method, an advertisement providing system, and an advertisement providing server for providing a local advertisement to a mobile terminal based on a real time location of the mobile terminal according to a user's temporary agreement.
The user of the mobile terminal receives the location information of the mobile terminal temporarily, provides the local advertisement of the area where the mobile terminal is located, and stops the advertisement when the mobile terminal moves out of the set area, There is no risk of being exposed to continuous ad reception due to consent to receiving the advertisement.

Description

[0001] The present invention relates to an advertisement providing method, an advertisement providing system, and an advertisement providing server based on a temporary location,

The present invention relates to an advertisement providing method and an advertisement providing server, and more particularly, to an advertisement providing method and an advertisement providing server for acquiring location information of a mobile terminal in real time and providing a local advertisement based on a temporary location.

When providing an advertisement to a portable mobile terminal such as a portable communication terminal, a PDA, or the like, when an advertisement is provided collectively by an advertisement provider of a communication service provider or the like, a user of the mobile terminal continuously receives an unnecessary advertisement message And the advertisement provider can generate unnecessary communication expenses by providing the same advertisement to the many unspecified persons, and the effect of the advertisement is also low.

Accordingly, when a specific advertisement message based on the user is transmitted to the mobile terminal, differentiated advertisement provision according to the user information of the mobile terminal has been mainly used.

However, the user-based differentiated advertisement providing method is equivalent to providing the advertisement according to the general interest of the user, so that the effect of the advertisement is larger than the providing of the whole advertisement for all the subscribers. However, It is difficult to meet the actual needs of the user through providing the advertisement according to the location of the mobile terminal in real time.

However, it is difficult to provide effective local advertisement according to the region where the user is located in real time, only in the region registered with the user information.

SUMMARY OF THE INVENTION The present invention has been proposed in order to solve the problems of the related art as described above, and it is an object of the present invention to provide a local advertisement based on a real time location where a mobile terminal is located by minimizing privacy invasion of a user, The present invention provides an advertisement based on a temporary location that minimizes a feeling of rejection of a location information providing consent of the user.

According to another aspect of the present invention, there is provided a method of providing an advertisement based on a temporary location, the method comprising: receiving an agreement message of a user of a mobile terminal for providing identification information of the mobile terminal and location information in a predetermined area of the mobile terminal; The method comprising the steps of: acquiring real-time location information of the mobile terminal based on the identification information of the mobile terminal; transmitting a local advertisement corresponding to the acquired location information to the mobile terminal; And stopping the transmission of the local advertisement to the mobile terminal if it is determined that the mobile terminal is out of the set area.

According to another aspect of the present invention, there is provided a method of providing an ad based on a temporary location, the method comprising: stopping transmission of a local advertisement to a mobile terminal and deleting identification information of the input mobile terminal when the mobile terminal is determined to be out of the set area .

In this case, the identification information of the mobile terminal is one of an identification number of the mobile terminal and identification information of the mobile terminal user.

The transmitting of the local advertisement corresponding to the acquired location information to the mobile terminal may include determining that the mobile terminal has entered a predetermined advertisement zone in the set area based on the obtained real- The local advertisement of a predetermined advertisement zone is transmitted.

According to another aspect of the present invention, there is provided an ad serving server based on a temporary location, the mobile terminal including a location information receiving unit for receiving location information of a mobile terminal based on identification information of the mobile terminal, The information receiving unit compares the real time location information of the mobile terminal received by the location information receiver with the location information of at least one or more advertisement zones in the pre-stored preset area to determine whether the mobile terminal has entered a predetermined advertisement zone The location information comparison unit and the location information comparison unit may provide the mobile terminal with a local advertisement corresponding to a predetermined advertisement zone if it is determined that the mobile terminal has entered the predetermined advertisement zone.

At this time, the location information comparison unit continuously determines whether the mobile terminal is out of the set area, and transmits a local advertisement transmission stop message to the advertisement provider when it is determined that the mobile terminal is out of the set area .

At this time, upon receiving the advertisement transmission stop message, the advertisement providing unit suspends transmission of the local advertisement to the mobile terminal and deletes the identification information of the inputted mobile terminal.

The location information receiving unit receives the identification information of the mobile terminal and the agreement information from the information input unit into which the identification information of the mobile terminal and the agreement information on the provision of the location information in the predetermined area are inputted.

According to another aspect of the present invention, there is provided an advertisement providing system based on a temporary location, comprising: an information input unit for inputting identification information of a mobile terminal and agreement information on providing location information in a predetermined area; Acquires real-time location information of the mobile terminal based on the inputted identification information of the mobile terminal, transmits the local advertisement corresponding to the acquired location information to the mobile terminal, and if it is determined that the mobile terminal is out of the set area And an advertisement providing server for stopping the local advertisement transmission.

The above-described temporary location-based advertisement providing method and advertisement providing server according to the present invention will now be described.

The user of the mobile terminal receives the location information of the mobile terminal temporarily, provides the local advertisement of the area where the mobile terminal is located, and stops the advertisement when the mobile terminal moves out of the set area, There is no risk of being exposed to continuous ad reception due to consent to receiving the advertisement.

Also, if it is determined that the mobile terminal is out of the set area, all the identification information about the input mobile terminal is deleted, thereby reducing the risk of privacy invasion.

In addition, since the location information is utilized immediately after the position level agreement is made, the necessary application can be provided immediately, and the advertisement provision according to the present invention can be immediately activated.

Also, by utilizing the location information, the local commercial area can be activated through providing the commercial location and various sales information in the area, and the user can receive and use the necessary advertisement coupon directly in the area where the user is located, .

1 illustrates a flowchart of an ad serving method based on a temporary location according to an embodiment of the present invention.
2 shows a configuration diagram of an advertisement providing system based on a temporary position according to an embodiment of the present invention.
Fig. 3 shows a configuration diagram of an ad provision system based on a temporary position according to an embodiment of the present invention.

Other objects, features and advantages of the present invention will become apparent from the detailed description of embodiments with reference to the accompanying drawings.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. The structure and operation of the present invention shown in the drawings and described by the drawings are described as at least one embodiment, and the technical ideas and the core structure and operation of the present invention are not limited thereby.

1 illustrates a flowchart of an ad serving method based on a temporary location according to an embodiment of the present invention. As shown in FIG. 1, the configuration of the advertisement providing method based on the temporary location is such that the identification information of the mobile terminal is input (S110) and the real-time location information of the mobile terminal is acquired based on the identification information of the mobile terminal S120), and transmits the local advertisement message corresponding to the real time location of the mobile terminal to the mobile terminal (S130). Then, the mobile terminal continuously determines whether the mobile terminal is out of the set area (S140). If it is determined that the mobile terminal is out of the set area, the local advertisement service is stopped (S150). At this time, information of the inputted mobile terminal can be deleted.

In step S110, the identification information of the mobile terminal may include identification information of the mobile terminal, e.g., a phone number of the mobile terminal, or identification information of the mobile terminal user, for example, Resident registration number, and so on. In addition, it is possible to use any information that can identify the mobile terminal for transmitting the advertisement message to the mobile terminal.

The identification information of the mobile terminal can be input by a user / subscriber of the mobile terminal in a terminal for information transmission located in a predetermined area. An example of the unattended terminal is a kiosk. The kiosk may be installed as an independent terminal device, or may be installed in a shared location with a terminal installed in a public place such as a streetlight, an electric signboard, or a public telephone. At this time, the terminal can be installed in a predetermined area.

In the set area described in the present specification, the user / subscriber can receive the local advertisement within the set area in the predetermined area for providing the local advertisement according to the present invention.

At this time, the user agrees to provide the location information for providing the advertisement based on the location information at the information input terminal. At this time, the consent for the provision of the location information is limited to the location within the set area and agrees to provide the location information. That is, the user agrees to provide the real-time location information at the set local area, and can agree to the advertisement reception. Accordingly, after a predetermined time or when it is determined that the mobile terminal is out of the set area, the advertisement is stopped.

At this time, the terminal for inputting the identification information of the mobile terminal can authenticate the model or the function of the mobile terminal based on the identification information of the mobile terminal. If there is an application required for providing the advertisement according to the present invention required after the authentication process, the user can be immediately downloaded. It is of course possible to omit the application downloading process when it is determined that the application already exists in the mobile terminal based on the identification information of the mobile terminal.

It is possible to check the application version information of the mobile terminal using the terminal model and the mobile terminal identification information, and to provide the necessary applications to start providing the advertisement according to the present invention. At this time, if the required application transmission fails, the failure message may be provided to the mobile terminal when the predetermined number of times, for example, three retransmission times in case of failure, three times, after transmission and again fails.

An embodiment of providing a terminal application necessary for a mobile terminal will be described as follows.

Since the mobile terminal can acquire the position information directly when the mobile terminal is a GPS terminal, it can provide the terminal application which can receive the GPS information from the mobile terminal and transmit the occurrence of the corresponding event to the server when entering the specific position.

When the mobile terminal is a Wi-Fi terminal, since the location can be determined by using a Mac address received from a neighboring wireless access point, a terminal application that enables location determination using a MAC address .

In the case where the mobile terminal is a Bluetooth (Blue-Tooth) terminal, since the location can be determined using the MAC address received from the neighboring Bluetooth transmitter, the terminal application can be provided to enable the location determination using the MAC address.

When the mobile terminal includes the RFID chip, it can provide a terminal application for acquiring the RFID information of the customer from a neighboring RFID reader and enabling the location of the RFID reader.

Alternatively, when the mobile terminal has a chip for enabling wireless communication in a different manner from the above, it is possible to provide a terminal application that enables positioning in accordance with the wireless communication method.

If the mobile terminal does not include the above function, since there is an agreement on the provision of the advertisement in the area, the advertisement is provided according to the priority of the advertisement. In this case, And may provide a user-based specific advertisement on the basis of the user information.

If downloading of the application is completed normally after downloading the application, the advertisement providing system according to the present invention is implemented.

Based on the identification information of the mobile terminal, real-time location information of the mobile terminal is obtained (S120). At this time, the location information can be obtained according to the model of the mobile terminal. If the mobile terminal is capable of various types of wireless communication, it may acquire position information by receiving a selection signal of a user of the mobile terminal. Also, it is possible to receive and acquire the location information of the mobile terminal from a location based service (LBS) server, or to collect location information of the mobile terminal directly using wireless communication means included in the mobile terminal.

The real time location of the mobile terminal can be obtained in various ways according to the model of the terminal directly using the wireless communication means. At this time, by comparing the acquired real time location of the mobile terminal with the location of the advertisement zone, It can be judged.

For example, in the case of a GPS terminal, the mobile terminal can acquire position information directly, and can receive the GPS information from the mobile terminal to acquire the real time position of the mobile terminal.

In addition, when the mobile terminal is a Wi-Fi terminal, since the location can be determined using a Mac address received from a neighboring wireless access point (Access Point), a real time location of the mobile terminal is acquired using the MAC address It is possible.

Also, when the mobile terminal is a Bluetooth (Blue-Tooth) terminal, the mobile terminal can acquire a real-time position of the mobile terminal by using the MAC address received from the nearby Bluetooth transmitter.

In addition, when the mobile terminal includes the RFID chip, the RFID information of the customer can be obtained from the nearby RFID reader to obtain the real time location of the mobile terminal.

In addition, when a mobile terminal incorporates a chip for enabling wireless communication in a manner different from the above-described embodiment, it is of course possible to acquire a real time position of the mobile terminal according to the wireless communication method.

When the user enters the advertisement zone according to the movement of the mobile terminal, the advertisement message corresponding to the entered advertisement zone is transmitted. At this time, the advertisement zone may be an advertisement object in the set area, or a predetermined area within the set area may be set as one advertisement zone.

For example, if the area set for providing the advertisement according to the present invention is the Myongdong street, the advertisement zone is formed by the A alley, the B alley, the C alley, and the D building respectively. When the mobile terminal enters the A alley, The mobile terminal can provide advertisement messages related to the D building when the mobile terminal enters the D building.

It is possible to determine whether the mobile terminal has entered the advertisement zone by comparing the location information of the advertisement zone pre-stored in the advertisement server with the real-time location information of the acquired mobile terminal.

In this case, even if the mobile terminal enters the advertisement zone, the advertisement history of the mobile terminal is examined to determine whether the message has already been received, the condition of the number of times of advertisement set for a predetermined period, The advertisement message may be provided or not provided according to the set conditions. Also, when the number of advertisements corresponding to the entered advertisement zone is plural, the advertisement may be provided according to the priority of the predetermined advertisement, or the corresponding advertisement may be provided first according to the information selected by the user.

It is continuously determined whether the mobile terminal is out of the set area (S140).

The acquired location information of the mobile terminal may be compared with the location information of the set area to determine whether the mobile terminal is out of the set area. For example, if the set area is Myeongdong, it is determined whether or not the mobile terminal is out of sight. At this time, the location information of the mobile terminal may be received from the LBS server, or it may be determined whether the mobile terminal is out of the set area by using various wireless communication means according to the type of the mobile terminal.

For example, when the mobile terminal is a GPS terminal, it can be determined that the mobile terminal is out of the set area when the set area is out of a predetermined time or more.

Or when the mobile terminal is a Wi-Fi or Bluetooth (Blue-Too) terminal, if the mobile terminal can not receive the registered MAC address for a predetermined time or more, the mobile terminal may determine that the mobile terminal is out of the set area .

Or if the mobile terminal does not have the above function, if the mobile terminal does not respond for a predetermined period of time, it transmits an agreement message for providing location information, and if the mobile terminal does not receive the agreement message again, As shown in FIG.

In other words, it is possible to determine whether to stop the advertisement by using the location of the mobile phone base station collected at the time of transmitting the advertisement message. For example, when the advertisement message is transmitted, the base station number in which the terminal is located is recorded in the billing log, and it can be determined whether the terminal is out of the set position. For this purpose, an operation of comparing the SMS transmission time using the BS location DB belonging to a predetermined advertisement zone may be performed first. In addition, the user may inquire of the user whether the advertisement should continue to be received for a predetermined time, for example, one hour at the time of transmission of the advertisement message, and may stop the advertisement when the user declines or there is no response according to the system setting.

If it is determined that the mobile terminal is out of the set area, the local advertisement is stopped (S150). At this time, the identification information of the inputted mobile terminal is also deleted.

2 shows a configuration diagram of an advertisement providing system based on a temporary position according to an embodiment of the present invention. As shown in FIG. 2, the advertisement providing system based on the temporary location includes an information input unit 200 for inputting identification information of a mobile terminal by a user, an advertisement providing advertisement for providing a local advertisement based on a real- A providing server 300 and a mobile terminal 400 receiving local advertisement from the advertisement providing server.

The information input unit 200 may be installed as a single terminal within a predetermined area or may be installed by sharing a location with various facilities in a predetermined area. For example, a single kiosk (kiosk) is possible, and a kiosk sharing various facilities and locations such as a street light, an electronic signboard, and a public telephone is also possible.

The information input unit 200 may authenticate the model or function of the mobile terminal according to the input identification information of the mobile terminal. That is, since the location information acquisition method may be different depending on the type or function of the mobile terminal, the application to be provided may be different.

Specific details that vary depending on the model or function of the mobile terminal have been described in the description of the embodiment related to Fig.

The advertisement providing server 300 obtains the location information of the mobile terminal, determines whether the mobile terminal has entered a predetermined advertisement zone in the set area, and if the mobile terminal enters the advertisement zone, To the mobile terminal.

If it is determined that the mobile terminal is out of the set area, the advertisement providing server 300 can stop the transmission of the local advertisement to the mobile terminal and delete the identification information of the inputted mobile terminal.

At this time, the advertisement providing server 300 may acquire the location information of the mobile terminal by receiving the location information from the location-based service (LBS) server and may acquire the location information of the mobile terminal using various wireless communication means of the mobile terminal You may.

The mobile terminal 400 receives the local advertisement from the advertisement providing server 300 according to the real time location.

Fig. 3 shows a configuration diagram of an ad provision system based on a temporary position according to an embodiment of the present invention. 3, the configuration of the advertisement providing server 300 based on the temporary location includes a location information receiving unit 310 for receiving the location information of the mobile terminal, a database (DB 330), a location information comparison unit 320 for comparing the real time location information of the mobile terminal with the location information of the advertisement zone stored in the DB 330, and a location information comparison unit 320 for providing the advertisement of the advertisement zone to the mobile terminal And an advertisement provisioning unit 340.

The location information receiving unit 310 receives the identification information of the mobile terminal and the agreement information on location information provision in the set area, which are input from the separately installed information input unit.

The advertisement providing server 300 continuously determines whether the mobile terminal is out of the set area, and stops the transmission of the local advertisement to the mobile terminal when it is determined that the mobile terminal is out of the set area.

At this time, the location information receiving unit 310 or the location information comparing unit 320 in the advertisement providing server 300 continuously determines whether the mobile terminal is out of the set area. At this time, the location information of the mobile terminal may be received from the location-based service server or acquired directly from the mobile terminal by the wireless communication method.

At this time, the real-time location information of the mobile terminal, which is acquired by the location information receiver, may be compared with the location information of the set area to determine whether the mobile terminal is out of the set area. Alternatively, Or if the mobile terminal does not receive any response for a predetermined period of time or the like, it can be determined that the mobile terminal is out of the set area.

If it is determined that the mobile terminal is out of the set area, the advertisement providing unit 340 may transmit a message requesting to stop the advertisement transmission. And deletes the input identification information of the mobile terminal.

Thereby, there is no burden on the continuous provision of the location information, there is less concern about the privacy invasion, and the mobile terminal user can be actively used.

The description above is merely illustrative of the technical idea of the present invention, and various modifications and changes may be made without departing from the essential characteristics of the present invention by those skilled in the art. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention, but merely to illustrate them, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents thereof should be construed as falling within the scope of the present invention.

Description of the Related Art [0002]
200: information input unit 300: advertisement providing server
310: position information receiving unit 320: position information comparing unit
330: Advertisement provider 400: Mobile terminal

Claims (9)

Receiving an agreement message of a user of a mobile terminal for providing identification information of the mobile terminal and location information of the mobile terminal in a predetermined area;
Obtaining real-time location information of the mobile terminal based on the identification information of the mobile terminal;
Transmitting the local advertisement corresponding to the acquired location information to the mobile terminal, checking the advertisement history of the mobile terminal to not transmit the advertisement according to whether the advertisement has already been provided or according to the advertisement number prohibition condition set for a predetermined period;
Determining whether a real-time position of the mobile terminal is out of an established area;
And transmits the required application to the mobile terminal after confirming the application version information of the mobile terminal using the mobile terminal model and the mobile terminal identification information. When the application fails to be transmitted, the application is retransmitted a predetermined number of times, Transmitting a failure message to the mobile terminal when the retransmission is unsuccessful a predetermined number of times;
Sending an advertisement to the mobile terminal, providing a particular advertisement based on user information first; and
And stopping the transmission of the local advertisement to the mobile terminal if it is determined that the mobile terminal is out of the set area,
Wherein the advertisement delivery method is based on a temporary location where a user inquires of the user whether to continue receiving the advertisement at a predetermined time interval and stops the advertisement transmission when there is no response from the user.
The method according to claim 1,
And stopping the transmission of the local advertisement to the mobile terminal and deleting the identification information of the inputted mobile terminal if it is determined that the mobile terminal is out of the set area, Way. The method according to claim 1,
Wherein the identification information of the mobile terminal is one of an identification number of the mobile terminal and identification information of the mobile terminal user. The method according to claim 1,
Wherein the step of transmitting the local advertisement corresponding to the acquired location information to the mobile terminal includes a step of, when it is determined that the mobile terminal has entered a predetermined advertisement zone in the set area based on the obtained real- And a local advertisement of a predetermined advertisement zone is transmitted. A location information receiver for receiving the identification information of the mobile terminal and receiving the location information of the mobile terminal based on the identification information of the mobile terminal;
A position information comparison unit for comparing the real time location information of the mobile terminal received by the location information receiver with the location information of at least one or more advertisement zones in the preset area to determine whether the mobile terminal has entered a predetermined advertisement zone part; And
If it is determined that the mobile terminal has entered a predetermined advertisement zone as a result of the determination by the location information comparison unit, the local advertisement corresponding to the predetermined advertisement zone is provided to the mobile terminal, And an advertisement providing unit that does not transmit the advertisement according to the advertisement count prohibition condition set for a predetermined period of time,
The advertisement providing unit transmits the advertisement to the mobile terminal, provides a specific advertisement based on the user information first,
And transmits the required application to the mobile terminal after confirming the application version information of the mobile terminal using the mobile terminal model and the mobile terminal identification information. When the application fails to be transmitted, the application is retransmitted a predetermined number of times, And transmits a failure message to the mobile terminal if retransmission is unsuccessful a predetermined number of times,
An advertisement providing server based on a temporary location for inquiring the user's intention to continue receiving the advertisement at a predetermined time interval and stopping the advertisement transmission when there is no response from the user.
Claim 6 has been abandoned due to the setting registration fee. 6. The method of claim 5,
Wherein the location information comparison unit continuously determines whether the mobile terminal is out of the predetermined area and transmits a local advertisement transmission stop message to the advertisement provider when it is determined that the mobile terminal is out of the set area An ad serving server based on a temporary location. Claim 7 has been abandoned due to the setting registration fee. The method according to claim 6,
Wherein the advertisement providing unit stops the transmission of the local advertisement to the mobile terminal and deletes the identification information of the inputted mobile terminal when receiving the advertisement transmission stop message. 6. The method of claim 5,
Wherein the location information receiving unit receives the identification information and the agreement information of the mobile terminal from an information input unit to which the identification information of the mobile terminal and the agreement information on the provision of the location information in the set area are inputted, The ad serving server. An information input unit for inputting identification information of the mobile terminal and agreement information on providing location information in the set area; And
Acquiring real-time location information of the mobile terminal based on the identification information of the mobile terminal input from the information input unit, transmitting the local advertisement corresponding to the obtained location information to the mobile terminal, An advertisement providing server that does not transmit an advertisement according to whether the advertisement has already been provided or an advertisement number prohibition condition set for a predetermined period and stops the local advertisement transmission if the mobile terminal is determined to be out of the set area, However,
The advertisement providing server transmits an advertisement to the mobile terminal, first provides a specific advertisement based on the user information,
And transmits the required application to the mobile terminal after confirming the application version information of the mobile terminal using the mobile terminal model and the mobile terminal identification information. When the application fails to be transmitted, the application is retransmitted a predetermined number of times, And transmits a failure message to the mobile terminal if retransmission is unsuccessful a predetermined number of times,
Wherein the advertisement providing server inquires the user's intention to continue advertisement reception at a predetermined time interval and stops the advertisement transmission if there is no response from the user.

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