KR101707979B1 - Integrated platform system using beacon - Google Patents

Abstract

The present invention relates to an integrated platform system using a short-range wireless communication device, and more specifically, to an integrated platform system using a short-range wireless communication device, which enables an application of a corresponding shop to automatically run as an exclusive application of the current shop by a beacon, so as to make a product guide, a discount coupon, and an on-line order promptly available. According to the present invention, the system comprises a short-range wireless communication device constituting a short-range communication network within a constant distance in order to induce a customer to enter a shop through a discount coupon or to notify visit of the customer. When a user of a customer terminal enters a coverage of a signal transmitted by the short-range wireless communication device, the short-range wireless communication device transmits a specific wireless identification (ID) signal. When Bluetooth equipment of the customer terminal receives the signal, an associated application recognizes and transfers the received signal to a platform server. The platform server receiving the signal of the short-range wireless communication device recognizes entrance of a user in a location, runs an exclusive application of the current shop based on the received wireless ID value, and transfers event information and service information set to the corresponding position to the customer terminal of the user.

Description

[0001] INTEGRATED PLATFORM SYSTEM USING BEACON [0002]

The present invention relates to an integrated platform system using a short range wireless communication device, and more particularly, to an application of a store by Beacon, which is automatically implemented as a dedicated app for each store, and a product guide, a discount coupon, To an integrated platform system using a short-range wireless communication device.

As a general IoT and O2O-based device, there are methods to provide a service to lead a customer to a store, such as sending a coupon offline or holding a specific event.

In addition, each store operates a mobile app or a homepage, and if viewed as a whole, tens of millions of apps or homepages are currently in commercial use, and there is a limit to how many tens of millions of apps can be installed on a smartphone by consumers.

Generally, short-range wireless communication devices are short-range communication technologies that exchange information between IT devices based on low-power Bluetooth (Low Energy) technology.

As shown in FIG. 1, near-field communication or near field communication (NFC) uses a frequency of 13.56 MHz to provide a non-contact enabling wireless communication between electronic devices at a short distance within 10 cm Short-range wireless communication standard.

NFC's transmission speed per second is 106Kbps, 212Kbps, 424Kbps or 848Kbps. It has excellent security with its proximity characteristic and encryption technology, and recognizes devices as 1/10 second or less without requiring complicated pairing procedure There is an advantage to be able to do. In particular, NFC is a smart card type non-contact wireless communication technology that utilizes RFID technology. It is bi-directional compared to a smart card, has a relatively large storage memory space, and has a wide range of applicable services. Accordingly, this technology has been introduced to electronic devices such as smart phones and tablet PCs, which have recently been commercialized.

However, the NFC is bi-directional and is adopted by electronic devices such as smart phones and tablet PCs, but it is getting out of touch due to lack of various contents and convenience.

Therefore, in order to supplement the above-mentioned conventional invention, there is a need to provide a platform service in which the app of the store is automatically driven by the short-range wireless communication device when the customer terminal approaches, thereby providing a product guide, discount coupon, and online ordering.

Korean Patent Publication No. 2014-0010598 Korea Patent Publication No. 2007-0111385 Korean Patent No. 1565742

SUMMARY OF THE INVENTION The present invention has been conceived to solve the problems as described above, and it is an object of the present invention to provide a system and method for a mobile communication terminal, And a guide wireless communication device is connected uniformly to the guide and the store until the customer arrives at the store by accessing from the parking lot by the driving app, And to provide an integrated platform system using the device.

The present invention provides an integrated platform system using a short-range wireless communication device capable of concentrating on the products of a shop that is visited because the details of the customer terminal having the NFC function can be seen in details The purpose is to provide.

In addition, the present invention provides an integrated platform system using a short-range wireless communication device that provides various services related to products of a shop visited in connection with an order notification service, an NFC detailed description service, a customer chat service, and an ESL service, The purpose of this paper is to provide

In order to solve the above-described problems, the present invention provides a short-range wireless communication apparatus for constructing a short-range network at a certain distance for inducing a customer to enter a store through a discount coupon or informing a customer of a visit, When the user of the customer terminal enters the signal reaching distance, the near field wireless communication device transmits a signal of a specific wireless ID. When the Bluetooth device of the customer terminal receives the signal, the related application recognizes the received signal and transmits the received signal to the platform server, The platform server that received the signal of the short range wireless communication device knows that a certain user has arrived at a certain position and operates the dedicated app in the current store based on the received wireless ID value and transmits event information and service information To the customer terminal of the corresponding user.

Tagging NFC through the customer terminal is characterized by being able to grasp product detail information, agricultural product production history, country of origin information, livestock slaughter information, producer information, and consumer evaluation.

The short range wireless communication device has one of the ID value installed in each store, and attributes for entry, coupon, product detail, and table number.

And the store terminal can simultaneously notify the order and shipment through the local communication network through the customer terminal.

According to the present invention, a shop manager selects a pre-stored template for automatic construction of a mobile shopping application and an online shopping mall based on the contents of a template registered in the store manager and displays the screen skin, category, product registration, coupon issue, point management, beacon management, NFC management, , A store main terminal that integrally manages all functions for shopping, such as customer management, order payment management, shipping management, shipping management, claim management, and statistical data.

The platform server stores customer behaviors including a beacon visit record, an NFC tagging record, a product information inquiry record, and a purchase record in a database and stores the customer behavior in the DB in accordance with a time, a day, a month, an age, a gender, Or various marketing statistics information about popular goods by time, day, month, age, sex, and residence.

When the app according to the present invention as described above is installed, all the store apps visited by the customer are automatically displayed on the customer terminal like a dedicated app of the store, so that the customer can concentrate on shopping.

Further, the present invention is characterized in that, after confirmation of the store information using the short-range wireless communication device, the store app is automatically activated by the platform server in the customer terminal, and the guide from the parking lot to the store by the drive app, , Order, payment, and vibration notifications are linked in a series of chronological order so that they can arrive at the store to visit in the shortest time and concentrate on the items to be purchased.

Also, since the present invention eliminates the need to update the price list manually and reflects the updated price, it is possible to match the purchase price list with the shopping cart price of the consumer, thereby enabling efficient operation of the store and ensuring price reliability.

FIG. 1 is a diagram illustrating an operation principle of a short-range wireless communication apparatus and an NFC according to the prior art.
2 is a diagram showing the overall configuration of an integrated platform system using a short-range wireless communication apparatus according to the present invention.
FIG. 3 is a diagram illustrating a text chat and a voice call between a customer terminal and a store terminal according to an exemplary embodiment of the present invention. Referring to FIG.
4 is a diagram illustrating an ESL according to an embodiment of the present invention.
FIG. 5 is a view showing information of a visiting customer on a store terminal according to an embodiment of the present invention.
6 is a diagram illustrating a coupon or a prize event according to a signal of a short-range wireless communication device at a customer terminal according to an exemplary embodiment of the present invention.
FIG. 7 is a view showing an actual use example of FIG. 4 according to an embodiment of the present invention.
8 is a diagram illustrating an example of using NFC according to an embodiment of the present invention.
FIG. 9 is a diagram illustrating an example of informing that an ordered product is shipped by vibration and a message according to an embodiment of the present invention.
10 is a view showing another application example according to an embodiment of the present invention.

For a better understanding of the present invention, a preferred embodiment of the present invention will be described with reference to the accompanying drawings. The embodiments of the present invention may be modified into various forms, and the scope of the present invention should not be construed as being limited to the embodiments described in detail below. The present embodiments are provided to enable those skilled in the art to more fully understand the present invention. Therefore, the shapes and the like of the elements in the drawings can be exaggeratedly expressed to emphasize a clearer description. It should be noted that in the drawings, the same members are denoted by the same reference numerals. Further, detailed descriptions of well-known functions and configurations that may be unnecessarily obscured by the gist of the present invention are omitted.

As shown in FIG. 2, the present invention comprises a near field communication device (100) constituting a local area network at a certain distance to induce a customer to enter a store through a discount coupon or to inform a visitor of a visit do.

Herein, the short-range wireless communication apparatus 100 is a device capable of unidirectional or bidirectional wireless communication. For example, a beacon 100, an NFC and a Bluetooth low energy (BLE) may be used as the unidirectional wireless communication apparatus.

The customer terminal 300, which has reached a predetermined size sensing area which periodically radiates a wireless ID and RSSI (Received Signal Strength Indicator) when a customer passes through a specific store installed with the near field communication device 100, If the wireless ID and the customer ID of the customer terminal 300 are transmitted to the platform server 200 at the moment of approach, the user can operate the store exclusive app currently located in the customer terminal 300 to display various promotional information , And deliver coupon information in real time.

That is, when the user of the customer terminal 300 enters the signal arrival distance of the short range wireless communication apparatus 100, the short range wireless communication apparatus 100 transmits a signal (beacon ID signal) of a specific wireless ID, 300 receives the signal, the related application recognizes the received signal and transmits the received signal to the platform server 200 together with the customer ID. The platform server 200 transmits the store exclusive app currently located in the customer terminal 300 .

The platform server 200 receiving the wireless ID value of the short-range wireless communication device 100 knows that a certain user has arrived at a certain location, and transmits event information and service information set at the corresponding location to the user's terminal 300 send.

As an embodiment of the present invention, when the platform server 200 passes a specific store in which the short-range wireless communication apparatus is installed, the store terminal incorporating the bidirectional wireless communication apparatus stores the information detected by the short- The store terminal 400 can receive shopping information corresponding to the customer ID from the built-in DB in real time and transmit the shopping information corresponding to the customer ID to the customer terminal 300 in real time. In this case, even if a communication problem arises with the platform server 200, the store terminal 400 can control the customer terminal 300 alone.

Accordingly, if the above-described series of processes is performed quickly, the user simply enters a specific location with the customer terminal 300. When a dedicated app of the store is driven and various recommended promotional information and coupon information of the current store are not known to the customer The customer terminal 300 is displayed.

When the user of the customer terminal 300 enters the signal arrival distance of the beacon, the user can directly move the mobile app of the current store to the customer terminal 300 so that the customer can concentrate on purchasing goods of the shop that is currently visited, The store terminal 400 can simultaneously notify the order and shipment. For example, when a certain kind of coffee is ordered at a certain size, the store terminal 400 can immediately receive an order and notify a pick-up in the same mobile app so as to concentrate on the product of the shop that is currently visited.

The platform server 200 uploads a discount coupon and a recommended (recommended) product list to be displayed so that the app of the current store can be automatically driven by the owner of the authorized store in advance.

In addition, the store manager selects a pre-stored template for automatically building a mobile shopping app and an online shopping mall based on the template contents registered through the store main terminal connected to the platform server 200 and displays the screen skin, category, It includes a platform function that integrates all functions for shopping such as point management, short-range wireless communication device management, NFC management, ESL management, customer management, order payment management, shipping management, shipping management, claim management and statistics.

In one embodiment of the present invention, when the platform server 200 receives a beacon-detected information through a customer terminal when passing through a specific store where a beacon is installed, the platform server 200 stores various promotional information and coupon information, The store terminal 400 receives the customer ID in response to the customer ID and transmits the received customer ID to the store terminal 250 in real time so that the store terminal 400 can access the customer terminal 300 through the short- Deliver shopping information.

As another embodiment of the present invention, when the customer terminal (300) passes through a specific store where the short range wireless communication apparatus (100) is installed, when the information sensed by the short range wireless communication apparatus is transmitted to the platform server (200) (300) operates as a dedicated app of the shop, and stores other than the shop may be divided into a plurality of sub-screens and uploaded. At this time, a favorite store corresponding to the customer ID of the customer terminal 300 is uploaded.

In addition, the customer terminal 300 is connected to the platform server 200 and can upload the corresponding n sub-screens according to the distance, taste, sex, age, and time zone corresponding to the customer ID. The first store, the second store, the third store, and the like, and display the plurality of sub-screens among the bound related stores.

 The present invention allows a driver to view a parking location and other services to use the integrated platform system using the local wireless communication device according to the present invention.

The store terminal 400 displays a customer arriving within a predetermined time and a predetermined time that the customer can approach and arrive from a parking lot, and predicts the current customer location to provide a new service.

Particularly, in this process, customers who want to purchase a specific product will be able to identify the preferred route. This information is analyzed through big data and used to change the location of the store in the future.

2, if customer information is received from the IPS indoor navigation 500 and the parking management system 600 in advance or when it is detected that the customer terminal 300 approaches the beacon 100, The beacon ID is transmitted between the customer terminals 300 and the customer terminal 300 sends the beacon ID, the customer ID transmission and the visit record to the platform server 200. (3) Stores the coupon, the recommended product, the product details, and the table information according to the customer's preference.

Then, after the platform server 200 transmits the entry customer information to the store terminal 400, the customer terminal 300 makes the DB into the platform server 200, records the entry record and coupon reception DB, 400 receives menu recommendation and detailed information.

When the customer terminal 300 sends (8) online purchase information to the platform server 200, the store terminal 400 receives the (9) purchase information and (10) sends the goods shipment notice information, the platform server 200 To the customer terminal (300).

The platform server 200 provides various marketing analysis data to the store terminal 400. The platform server 200 creates a mobile shopping mall and an online shopping mall 700 for the PC according to the environment setting set on the platform ⑬ Automatically provide online shopping mall information.

As shown in FIG. 4, an ESL (Electronic Shelf Label) server for controlling the display of merchandise prices of a shop is provided with ESL (Electronic Shelf Label) information of a merchandise shelf such as a shopping mall, To change the real-time price list.

To this end, the present invention provides an electronic shelf label (ESL) server for communicating with an ESL (Electronic Shelf Label) server for controlling the display of merchandise prices at a store, a communication module for storing information received from the local communication unit, To the ESL server via the Internet.

A communication module for performing communication with the ESL server, and a controller for storing information received from the local communication unit in a memory, displaying the information on a display device, and transmitting the information to the ESL server through a communication module.

That is, vegetables can be labeled by differentiating prices according to freshness, and each price tag is updated directly in the store terminal 400, so that it is easy to change.

For example, there is no need to manually update the price list 3,000 to 4,000 times a day, and the updated price is immediately reflected to match the purchase price list calculated at the central store terminal 400 with the shopping cart price of the consumer, It is possible to secure price reliability.

As shown in FIG. 5, when an app capable of receiving customer information through the store terminal 400 and capable of handling a customized customer is selected according to a customer name, rating (VVIP), number of visits, purchase amount, purchase history, And VVIP can be deployed by calling a professional manager.

In other words, according to the customer's name, the customer's name can be called up first, and even if the customer has forgotten the previously purchased product, the customer can remind the customer of the new purchase.

In addition, detailed information such as the size and color of the product preferred by the customer can be directly inquired to the store staff by the chat application between the customer terminal 300 and the store terminal 400, You can get the recommended products, or you can buy them right away when you have a stock of the desired product or when it arrives.

As shown in FIG. 6, the customer automatically operates the app in the current store according to the signal of the short-range wireless communication device 100 and displays a discount coupon, recommendation, or preferred product according to the customer ID on the customer terminal 300.

When the information is sensed by the short range wireless communication device and is transmitted to the platform server 200 when the wireless communication device 100 is passing through a specific store, various kinds of promotional information and coupon information, And transmits it to the customer terminal 300 through the communication device 100.

As shown in FIG. 8, when the NFC 800 is tagged through the customer terminal 300, the product information can be viewed in detail.

Through the NFC 800, it is possible to grasp product details information, agricultural product production history, country of origin information, slaughter livestock slaughter information, producer information, and consumer evaluation.

For example, in the case of agricultural products, information on where they are produced, by whom, in the case of livestock slaughtering information, and where they are produced is displayed in detail in the customer terminal 300.

In addition, NFC (800) can be used to check customer information to provide multilingual product information and currency exchange price information, for example, Chinese tourists can provide Chinese service.

Therefore, if only one app is installed in the customer terminal 300, each mobile store dedicated mobile app for the offline store is automatically displayed according to the signal of the local wireless communication device, and then the customer terminal 300 having the NFC function is brought to the question product The platform server 200 or the shop terminal 400 can grasp the detailed contents, and the sight line is not dispersed elsewhere, and various shopping information is intensively displayed so that the shop can concentrate on the products of the visited shop.

9, shipment notification of an order through the customer terminal 300 can notify the shipment of coffee by the vibration / message of the customer terminal 300 when the coffee is delivered through the store terminal 400, The user can directly order and dispatch notifications to the mobile app through the single customer terminal 300 without needing a card having the existing notification bell or waiting order. In addition, the manufacturing process of coffee can be provided in detail through a pop-up message before a coffee shipment notification, so that customers can rest assured by providing continuous information even after placing an order.

As shown in FIG. 10, the integrated platform system using the short-range wireless communication apparatus according to the present invention includes a button-type wireless communication device that allows a representative product of each store to be directly ordered to a corresponding store through a short- Automatic ordering of short range wireless communication devices (eg, a yellow short-range wireless communication device for a chicken house, a red short-range wireless communication device for ordering a seasoned chicken, etc.) (For example, fresh food can be checked for freshness through a camera, consult with a store MD, order online, etc.), and a customer's information to enter a short-range wireless communication device from a bank. Alternative bank customer service and store weeks Platform server 200 coupons, points, apply sweepstakes differentiation and placement of various content depending on customer preference according to the statistics analysis is an online shopping mall which has a function to automatically build automation to enable real-time.

For example, the online shopping mall 700 may be replaced with a mobile shopping mall. The shopping mall 700 may include a shopping list window as a representative product of the platform server 200, The shopping list window can be automatically displayed even in connection with other customers having similar tastes, so that it is not necessary to upload the shopping list window separately to create a shopping mall application, so that the user can access the application according to the present invention .

Also, the online shopping mall 700 is a shopping mall service additionally provided in the present invention so that a representative product and a preferred product can be sold in real time based on the shopping information stored and set according to a customer in the platform server 200 without any additional work, And can be operated according to the set information based on a series of marketing data generated through the above-mentioned beacon or the like so as to go beyond the limit of the existing online shopping mall.

100: Short range wireless communication device
200: Platform server
300: Customer terminal
400: store terminal
500: IPS indoor navigation function
600: Parking management system
700: online shopping mall
800: NFC / ESL

Claims (6)

A short distance network is established at a certain distance in order to induce the customer to enter the store through a discount coupon or notify the customer's visit, and the ID value installed in each store, the attribute for the coupon, the item detail, A short range wireless communication device having one;
A store main terminal for the store manager to select and transmit a pre-stored template for building a mobile shopping app and an online shopping mall; And
The store manager stores a template for building a mobile shopping application and an online shopping mall on the basis of the template contents registered by the store manager, and stores a screen skin, a category, a product registration, a coupon issue, a point management, a short distance wireless communication device management, an NFC management, A platform server that provides management, order settlement management, shipping management, delivery management, claim management, and statistical data,
When the user of the customer terminal enters the signal arrival distance of the short range wireless communication device, the short range wireless communication device transmits the beacon ID signal. When the Bluetooth device of the customer terminal receives the beacon ID signal, and,
The platform server drives a dedicated app in the current store based on the received beacon ID and customer ID, sends event information and service information set at the corresponding location to the corresponding customer terminal,
A shop other than the current store may be divided into a plurality of sub-screens and uploaded, or a favorite store corresponding to the customer ID of the customer terminal is uploaded,
The client terminal is connected to the platform server and uploads the corresponding n sub-screens in accordance with the distance, taste, sex, age, and time zone from the store corresponding to the customer ID, and each n sub- Binds to the stores, displays the associated related stores in a plurality of sub-screens,
Tagging the NFC through the customer terminal identifies product detail information, agricultural product production history, country of origin information, livestock product slaughter information, producer information, and consumer evaluation,
When the NFC is tagged through the customer terminal, the customer ID is confirmed to provide the multilingual product information and the exchange price information
The store terminal simultaneously notifies the order and shipment via the local network through the customer terminal,
The platform server stores the customer behavior including the beacon visit record, the NFC tagging record, the product information inquiry record, and the purchase record in the DB, and stores the customer behavior in the DB in accordance with the time, the day, the month, the age, Or marketing statistics information about popular goods by time, day, month, age, sex, and residence,
From the parking lot, the customer terminal confirms the parking position and the parked position using the signal transmitted from the near field communication device,
The store terminal displays a customer ID of a customer who arrives within a predetermined time and a predetermined time that the customer can approach and arrive from the parking lot using a signal transmitted from the near field wireless communication device, And stores the customer ID information and the copper line information in the platform server so as to be utilized for changing the store location in the future after being analyzed through the big data,
The button-type short-range wireless communication device automatic ordering function that enables the representative products of each store to be ordered directly to the store through the short-range wireless communication device when the button is pressed, and the actual product is stored with the camera, The customer service function of the bank which can differentiate the service according to the customer information entering from the bank to the short-range wireless communication device, and the customer's preference according to the statistical information analyzed by the store stock price platform server, An integrated platform system using a short range wireless communication device, characterized by having an automatic online shopping mall construction function that automates the arrangement of contents and the application of differentiated coupons, points, and prize events in real time. delete delete delete delete delete

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