KR101644172B1 - Method for selling goods based on pictures or images related with the goods purchased by consumers - Google Patents

Abstract

The present invention relates to a method and system for registering product-related image information or image information obtained by photographing a photograph or a moving picture while a product purchaser wears a product in a product sales management server, and based on the registered product- A method of providing a predetermined compensation to an original purchaser who registers image information related to goods or image information, that is, a method of selling a product based on image or image information related to a product purchased and provided by a customer.
In the case of using the "method of selling a product based on a product-related image or image information purchased and provided by a customer" proposed by the present invention, the following effects can be obtained.
1. The present invention can provide an environment in which a variety of product buyers who have various impressions and personality can voluntarily become models of goods.
2. Therefore, the time and economic burden is reduced compared to the conventional method in which the seller of the product directly becomes the model or promotes the product using the professional model.
3. When a product is sold on the basis of a product image or image information registered by a product purchaser, the product purchaser provides a predetermined point, electronic money or monetary compensation to the product purchaser so that the product purchaser can obtain the effect of purchasing the product at a substantially low price have.
4. In the case of a product image or image information of a specific person having a large number of views among the goods image or image information registered by the purchaser, it is advantageous that the competition between the goods buyers can be promoted by exposing the goods image or the image information to the initial screen of the website.

Description

[0001] The present invention relates to a method and apparatus for selling a product based on images or image information related to a product purchased and provided by a customer,

The present invention relates to a method and system for registering product-related image information or image information obtained by photographing a photograph or a moving picture while a product purchaser wears a product in a product sales management server, and based on the registered product- A method of providing a predetermined compensation to an original purchaser who registers image information related to goods or image information, that is, a method of selling a product based on image or image information related to a product purchased and provided by a customer.

Recently, in the case of a product sold in such an online shopping mall, a product is sold to buyers in various ways by combining at least one photograph, image, or description information of the product.

For example, in the prior art, which is disclosed in Patent Publication No. 1020100050121 and entitled " Method of selling a product in an online shopping mall, a shopping mall server and a shopping mall system ", one main product and a plurality of optional products associated therewith , A method of selling a product at an online shopping mall that prevents a departure of a buyer that has been caused by an individual purchase being impossible, a shopping mall server and a shopping mall system are disclosed.

The products that are sold in the online shopping mall include most of the products that are sold in the in-store, and also include items that are worn on the human body such as clothes, shoes, hats, watches, sunglasses and wigs.

However, in the offline store, it is possible to purchase such a product by wearing it directly. However, when purchasing through the online shopping mall, there is a limit in determining whether to purchase the product through the photograph, image, and product information of the product registered by the seller.

Due to such a problem, recently, a seller of a product has become a direct model, or a professional model has been employed to register and provide a photograph or image information in a state wearing clothes, hats, shoes, wigs, etc., We use product display method.

However, there is a problem that the operation of registering various types of commodity wearing pictures by the seller of the commodity as a direct model or a professional model causes a time and economic burden.

In addition, there is a problem that the image information in which one or two identical models repeatedly wear various kinds of products, despite the large number of kinds of products, gives a feeling of being overcooked over time.

1. Patent Publication No. 1020100050121, entitled "METHOD FOR SELLING PRODUCTS IN ONLINE SHOPPING MALL, SHOPPING MALL SERVER & MALL SYSTEM"

SUMMARY OF THE INVENTION The present invention has been proposed in order to solve the problems of the prior art, and a method for allowing a purchaser of a product to become a model of a product and contribute to the sale of the product is proposed.

In order to achieve the above object, the present invention provides a product sales management server for registering product image information or image information obtained by photographing a photograph or a moving picture while a product purchaser wears a product, A method of providing a predetermined compensation to the first purchaser who registers image information related to goods or image information, that is, a method of selling a product based on image or image information related to a product purchased and provided by a customer.

The " product selling method based on the product-related image or image information purchased and provided by the customer "

(a) registering information of a merchandise the seller intends to sell on-line at a merchandise merchandise site, which is a web site of the merchandise sales management server;

(b) the first customer accesses the sales merchandise site of the merchandise sales management server through online and purchases the merchandise;

(c) generating purchase unique information including product unique information as a unique number of the product and information of the first customer;

(d) capturing a state in which the first customer or a third party other than the first customer wears the product purchased by the first customer using the image photographing device to generate product related image or image information, Registering and registering the product specific information, the purchase specific information, and the product related image information or the image information on the sales merchandise site of the merchandise sales management server through the first customer or the third party online ;

(e) a second customer accesses the sales merchandise site of the merchandise sales management server through online, and stores the product unique information, the purchase unique information, and the product related image of the goods registered by the first customer or the third party Purchasing the product based on information or image information;

(f) providing, at the merchandise sales management server, a part of the amount of money paid by the second customer to the account of the first customer or the third party in the form of points, electronic money or cash.

In the present invention, the product specific information may be in the form of a bar code, a QR code, an NFC tag, or a serial number.

In the present invention, the purchase specific information may be in the form of a serial number composed of a combination of letters, numbers, etc., and information of the first customer may be included.

In the present invention, when the second customer purchases the commodity, the point, electronic money or a portion of the cash provided to the third party may be provided to the member account of the first customer.

In the case of using the "method of selling a product based on a product-related image or image information purchased and provided by a customer" proposed by the present invention, the following effects can be obtained.

1. The present invention can provide an environment in which a variety of product buyers who have various impressions and personality can voluntarily become models of goods.

2. Therefore, the time and economic burden is reduced compared to the conventional method in which the seller of the product directly becomes the model or promotes the product using the professional model.

3. When a product is sold based on a product image or image information registered by a product purchaser, the product purchaser provides a predetermined electronic money or a monetary compensation to the product purchaser so that the product purchaser can obtain the effect of purchasing the product at a substantially low price.

4. In the case of a product image or image information of a specific person having a large number of views among the goods image or image information registered by the purchaser, it is advantageous that the competition between the goods buyers can be promoted by exposing the goods image or the image information to the initial screen of the website.

1 is a flowchart illustrating a method of registering user data and a method of linking sales revenue associated with a purchased product.
2 is an exemplary diagram illustrating a process in which a merchandise merchandiser registers basic information about a merchandise to be sold.
FIG. 3 is an exemplary diagram illustrating a process of registering and storing product-specific information and purchase-specific information necessary for registering sales-item addition information to be registered by a purchaser who purchased the product.
4 is a model of a commodity purchased by a commodity purchaser, and photographs the state of the commodity and records information such as a photographed image or the like, together with commodity-specific information acquired at the time of purchase and purchase specific information, in a commodity- FIG.
5 is an exemplary flowchart illustrating a process of distributing a part of sales revenue when the product is sold according to the additional sales product information registered by the purchaser who purchased the product.

Hereinafter, a description will be given of a method of selling a product based on a product-related image or image information purchased and provided by a customer, which is a technical concept of the present invention, with reference to the drawings.

1 is a functional block diagram for explaining basic functions of a merchandise sales management server proposed in the present invention.

1, the commodity sales management server 100 is connected to the terminal 200 or the portable terminal 300 through a wired / wireless network.

The sales management server 100 includes a sales member information unit 110, a sales product information unit 120, a sales product addition information unit 130, a sales product additional information registration member information unit 140, a sales detail information unit 150, The information unit 160, the general member information unit 170, the settlement information unit 180, and the like.

For reference, it is preferable that the type of the database described in the present invention is interpreted as a concept including everything that performs the same function as the function of the present invention regardless of the name.

In the case of the merchandise sales management server 100, it should be construed that the merchandise sales management server 100 performs all the functions normally performed in connection with basic authentication, product registration, search, and purchase.

Also, the merchandise sales management server 100 according to the present invention may be linked to a plurality of data management servers through a wired / wireless network.

Hereinafter, a database managed in association with a merchandise sales management server will be described.

The sales member information unit 110 according to the present invention performs a function of storing information of a sales member (also referred to as a seller).

Next, the sales merchandise information section 120 stores basic information of the merchandise sold by the sales member. That is, the merchandise seller stores basic information of the merchandise to be sold, for example, a product introduction article, a product image and a product detail image, a product information video, a promotional movie, and the like in the sales product information section 120. On the other hand, the basic information of the product stores product specific information (bar code, QR code, NFC tag, serial number, etc.) allocated for each product in order to identify each product. In the case of the present invention, when the first purchaser purchases a commodity provided in the sales commodity information unit 120, besides the commodity-specific information, purchasing unique information, which is a serial number formed by a combination of letters, numbers, etc., is also provided. The providing method can be sent to the mobile terminal of the buyer in the form of SMS or transmitted by e-mail, and stored in the buyer account of the merchandise sales management server so that it can be confirmed later.

Next, the sales item addition information unit 130 stores the product image or the image information taken by the predetermined merchandise purchaser of the sales merchandise information unit 120 while wearing the merchandise. It is preferable that the sales product additional information section 130 stores both the product specific information and the purchase specific information. Herein, the product unique information is a unique number assigned to each product in order to identify a specific product, and the unique purchase information is a unique number generated when the product is purchased. .

As will be described later, a new purchaser purchases the commodity based on the predetermined commodity image or video information registered in the commodity supplementary information section 130.

Next, the sales product additional information registration member information unit 140 stores information of a person (for example, a purchaser) who purchases a product and generates and registers product image information or image information.

Next, the sales history information unit 150 stores predetermined information that is obtained when selling the product. For example, not only a sale profit of a seller of a commodity but also an amount of money to be paid to a member who has registered additional information of the commodity (= purchaser of the commodity) based on the sales allocation ratio set by the seller at the initial registration of commodity information Information and the like can be stored. Also, the information on the purchasing customers who purchase the product can be stored together, which can be utilized for future customer marketing.

Next, the purchase history information unit 160 stores purchase history information of the buyer of the goods. Through this information, the member who is the buyer can inquire the purchased product he purchased.

Next, the general member information unit 170 stores personal information of all consumers (buyers, etc.) who want to use the service of the present invention. In the case of a member registered in the general member information unit 170, the seller purchases the commodity to be sold and registers the commodity image or video information photographed by himself as a model of the commodity in the additional information unit 130 of the commodity You will be qualified to do so.

Next, the settlement information unit 180 performs a function of settlement of the sales revenue to be paid when the merchandise is sold, based on the merchandise image or the image information registered as a model of the merchandise by the merchandise buyer.

Hereinafter, the present invention will be described in more detail.

[Seller]

The merchandise seller accesses the merchandise sales management server 100 using a terminal 200 such as a computer, a notebook computer, or a portable terminal such as a PDA, a mobile phone, a tablet, etc., .

That is, the merchandise merchandiser stores basic information (= merchandise information text, merchandise thumbnail image, merchandise detailed image and merchandise information video, merchandise promotional movie data, etc.) of the merchandise to be sold in the merchandise merchandise information section 120.

The merchandise seller may access the sales history information unit 150 and inquire about his / her merchandise sold.

The merchandise seller can also inquire the information of the sold merchandise additional information registration member information unit 140 and acquire the buyer information in which the merchandise image or the video information is registered in relation to the merchandise currently sold by the merchandise seller.

In addition, the merchandise seller can inquire the information of the settlement information unit 180 and know information on the distribution of the sales revenue.

[Additional product information registrant: = first purchaser = first customer]

The additional information registrant (member = buyer) who registers the additional information of the product can access the commodity sale management server 100 using the terminal 200 or the portable terminal 300, and then can join and leave the membership.

The goods purchaser also accesses the sales product information section 120 to obtain basic information (= product information text, product thumbnail image, product detailed image and product information video, product promotional movie data, etc.) ...) can be inquired or retrieved.

In addition, the purchaser can generate image or moving image information of the purchased commodity and register the commodity in the sales commodity addition information unit 130. If the commodity is sold by a new purchaser in the future, The sales history of the sales product can be known, and the amount to be paid by the customer can be inquired and paid through the settlement information unit 180.

For reference, in the case of the present invention, a third party who has not purchased a product can also register the product. For example, the user can wear his / her purchased item or wear it to wear the image of his / her own, shoot the image with his / her camera, and register the photographing material in the sales product additional information section.

[Preliminary buyer - second customer]

In the present invention, the preliminary purchaser (or second customer) refers to a customer who purchases a product and purchases the product based on the product information obtained by photographing the image or image information in a state in which the first customer Of the people.

The preliminary purchaser (second customer) can access the merchandise sales management server 100 using the terminal 200 or the portable terminal 300, and then can join or leave the membership.

The preliminary purchaser (second customer) accesses the sales item addition information unit 130, and can select the corresponding product based on the image or image information of the product registered by the first customer to purchase the product. The purchase history information unit 160, It is possible to check the purchase information of the purchased product.

The basic technical idea of the present invention described above is that the merchandiser connects to the merchandise sales management server 100 by using the terminal 200 or the portable terminal 300 and registers it as a sales member, The merchandise information text, the merchandise thumbnail image, the merchandise detailed image and the merchandise information movie, the merchandise promotion movie data, etc.) in the sales merchandise information unit 120, (Such as photographs and images photographed by the purchaser himself / herself) of the commodity by himself / herself and additionally registers the commodity in the commodity addition information unit 130, And the preliminary purchaser (second customer) inquires the stored product image or image information and purchases the corresponding product. Hereinafter, the present invention Respect will be described in more detail.

Meanwhile, the present invention will be described with respect to a profit distribution method when a merchandise to be sold by the seller is registered, in addition to the basic information, when the merchandise is sold by the buyer's image or image information.

Therefore, it is possible to provide a sales member information unit 110, a sales product information unit 120, a sales product additional information unit 130, a sales product additional information registration member information unit 140, a sales detail information unit 150, In the present invention, it is assumed that these functions are naturally processed by the program in the product sales management server 100 naturally so that they are not limited to databases such as the general membership information unit 160, the general member information unit 170, and the settlement information unit 180 do.

For reference, a product proposed in the present invention is a comprehensive concept including a product of a type that is subject to sale through an Internet shopping mall and is worn on a person's body, and the technical idea of the present invention is, for example, Wigs and hats as well as sales of watches, glasses, sunglasses, and the like.

First, when registering information on a product to be sold by a seller proposed in the present invention, a method of registering additional information on a sales product in addition to basic information by a purchaser comprises the following steps.

1. A step of registering information on a seller of merchandise in a sales member information unit.

2) Registering basic information of a commodity desired to be sold by a commodity seller through a commodity sales management server in a commodity sales information section.

3. The buyer accesses a sales merchandise site managed by the merchandise sales management server (hereinafter, simply referred to as a merchandise sales management server) and stores basic merchandise information (= merchandise information text, merchandise thumbnail image, (For example, a bar code, a QR code, an NFC tag, a serial number, etc.) that can identify the purchased product when the user selects the desired product Number, etc.) and purchase-specific information to be received when purchasing a product, and storing the purchase-specific information in a purchase history information unit, and transmitting the purchased information to a purchaser's mobile terminal or e-mail.

4. Creating a product image or image information taken by a buyer who has purchased the product based on the basic product information registered by the product seller, and registering the product image or the image information in the sales product additional information section.

5. Registering the product-specific information and the purchase-specific information of the purchased commodity in the commodity-addition-information unit when registering the image or image information of the commodity in the commodity-addition information unit.

6. When a new customer (a preliminary buyer = a second customer) selects a product based on the image or image information of the product registered by the buyer and selects a product based on the image, Electronic money or cash (cash) to compensate for the step to earn.

Hereinafter, the embodiments of the second to sixth steps, which are the core technical ideas of the present invention, will be described in more detail.

[Registration of Basic Information for Sale Items]

Fig. 2 is an example of registering basic information about a sales product that a merchandise seller intends to sell.

First, the user connects to the merchandise sales management server through the terminal.

The connection may be possible by accessing a web site operated by a merchandise sales management server through a terminal or a mobile terminal, or by executing an application (smartphone application) installed in a terminal or the like (S1).

After signing in to the service providing site of the present invention with the merchandise seller authority (S2), basic information about the sales product to be sold is registered (S3). If you are not registered as a seller, you can sign up for a new seller and use the service.

[Obtain product-specific information and purchase-specific information at the time of purchasing the product]

FIG. 3 is an exemplary view illustrating a process in which a general member who is a service user purchases a desired product.

First, an application (a smartphone application) installed in a terminal or the like is executed (S1), the user logs in to the service providing site of the present invention with general membership (S2) The goods are selected (S4), and the selected goods are purchased (S5).

Then, the commodity sales management server stores the commodity-specific information and the purchase-specific information in the purchase history information section (160 in Fig. 1) (S6). The reason for doing this is to authenticate the authenticity of the goods registered in the sales product additional information section (130 in FIG. 1).

[Registration of additional items for sale by buyer]

4 is an example of registering image or image information related to wear of a commodity, which is additional commodity information about a commodity purchased by a purchaser of the commodity.

First, the buyer executes a camera of his own terminal (S1), shoots an image or a video (S2) while wearing his own purchased item (wearing, writing, , The photographed image or image information can be edited using an image and image editing tool such as Photoshop (image editing tool) or Premiere (image editing tool) (S3)

Next, the user logs in to the site provided by the merchandise sales management server with the general membership right (S4), searches for the purchased product himself / herself (S5), inputs the product unique information and purchase unique information of the purchased product, And registers one item addition information (image or image information) (S6). For reference, predetermined additional text may be added to the item addition information in addition to an image (photograph) or image information.

Next, the goods sale management server updates the database information related thereto (S7).

In association with the database information, the values of the sales item addition information unit 130 and the sales item addition information registration member information unit 140 are updated. In addition, related database information may be updated together.

[Distribution of sales amount when selling goods by buyer's registered product information]

5 is an exemplary view showing a method of distributing a sales amount when a product is sold to a third party based on the product addition information registered by the purchaser.

First, a third-party preliminary purchaser (second customer) who wishes to purchase a product inquires or searches for product additional information (image or image information) registered by a previous purchaser registered in the sales product additional information section (S1) (S2), a certain percentage of the sales price of the product is paid to the previous purchaser (S3) based on the basic information registered by the merchandise seller, and the related database information is updated (S4).

The value of the sales item addition information unit 130, the sales item addition information registration member information unit 140, the sales details information unit 150, the purchase history information unit 160, and the settlement information unit 180 are updated with respect to the database information, Other relevant database information may also be updated.

[When the buyer registers the product information, the payment amount setting]

If the purchaser registers image or image information photographed in a state in which the purchaser himself or herself purchases the model and then the information is exposed to the second customer and sales of the product are performed based on the information, Of a certain percentage of the amount of money, in order to increase the efficiency of the sale of goods, DC amount can be set.

As a result, the second customer, who is a preliminary buyer, can benefit from the DC amount and can purchase the product at a lower price.

[Registration of product information by a third party]

In the present invention, a third party other than a purchaser of a commodity such as a family member or an acquaintance can wear the commodity purchased by the commodity purchaser and then register the photographed photograph or image data as additional information of the commodity.

In this case, it is desirable that different benefits are given in consideration of the equity of the purchaser who actually purchased the commodity and the third person who has registered the commodity addition information in consideration of the direct purchase of the commodity.

That is, when the product is sold through the second customer based on the image or the image information of the product that the third party has photographed and registered (since the product specific information and the purchase specific information are registered together, the first purchaser and the third purchaser can know the difference) , A predetermined point to be acquired by a third party, an electronic money, or a money source to the first purchaser's account.

Meanwhile, in the present invention, the additional information of the goods registered by the buyer (first customer) is automatically deleted from the server after a predetermined period of time or a predetermined period of time, thereby naturally continuing to purchase additional goods.

However, in the case of image or image information viewed by many people, the frequency of exposure may be increased and the time or period of deletion may be long.

[Products Best Category]

Typically, a specific product registered by a merchandise seller is purchased by a plurality of buyers.

Therefore, each of them can register additional product information individually.

Accordingly, a plurality of buyers can register additional product information such as various types of images or image information, as a model of the same product with respect to the same product.

When various kinds of additional product information are registered for the same product, when the actual product is sold by the second customer, information such as which of the additional product information is sold, that is, the number of selected times, It is possible to compete with each other by collecting and ranking the sales information, moving the sales information with the highest ranking to the best item category, and maximizing the frequency of exposure.

[Additional Product Information]

At the time of registration of additional product information, there may be cases where the registered additional product information may give bad nutrition to the sale of products. Therefore, in order to prevent such cases, the buyer member may be given a predetermined rating to induce the registered member to register additional information have.

[Set validity period for sales of additional products]

Additional product information registered by the buyer is posted for a certain period of time. In other words, when there is a sales validity period, the additional product information disappears.

However, when the sales are made by a new customer (second customer), the period can be automatically increased. That is, additional product information without user response is naturalized.

[Sales using SNS]

In the case of the present invention, if necessary, sales can be provided through acquaintances using SNS such as CATOKE, Twitter, Facebook, etc., and it is possible to provide various benefits, such as extension of sales period, and the like.

The present invention described above can be applied to a case where a merchandise purchaser accesses a merchandise sales site, which is a web site of a merchandise sales management server operating an online shopping mall, purchases a merchandise, and then displays a merchandise image or video information And when another registered customer clicks on the registered product image or the image information, he / she wants to give a predetermined benefit to the first purchaser who registered the product image or the image information.

To this end, in order to receive the benefit according to the present invention, at least one member who wants to register at least a product image or image information may pre-purchase a product registered by the seller, which may be optional.

When the purchaser according to the present invention as described above wears a purchased item himself, takes a picture and a video image by itself, and then registers the photographing material in the server as another item information of the purchased product , There are the following advantages.

1. In general, the data of sales products registered by sellers are not distinguishable.

If a professional model or the like is used, there is a disadvantage that the burden on the expenditure is increased. And this method is already a way for other sellers to proceed.

However, in the present invention, the buyer registers the photograph or image data photographed by himself / herself as a model of the commodity himself / herself as additional data on the basic commodity data registered by the existing seller As a result, merchandise data expressing various personality and direction can be obtained from the seller's point of view.

In addition, since the buyer himself / herself is modeled and the product information is registered, unlike the product information promoted by the existing professional model, the general person becomes a model in the case of the prospective buyer, so that the product can be contacted more intimately through the product information promoted .

2. In addition, when registering commodity information as a model of the purchaser himself / herself, when a commodity is sold by another purchaser (that is, a preliminary purchaser) through the registered commodity information, You will be paid.

Therefore, the buyer becomes another type of seller of the seller.

As a result, if a lot of sales are made based on the goods information registered by the buyer himself / herself, there is a merit that a lot of benefits are obtained.

3. If the buyer sells the product to another preliminary buyer through the product information registered as his / her own model, the buyer who has registered the product information will receive some amount In order to increase the efficiency of product sales, the DC amount can be set.

Accordingly, the preliminary purchaser can receive the benefit of the purchase cost as much as the DC amount at the time of purchasing the commodity, so that it is possible to purchase the commodity at a lower price and to sell more commodities.

The technical idea of the present invention described above is that the buyer wears his / her purchased item, registers his or her wearing photograph and image shooting data in the product sale management server, and transmits the goods to the preliminary buyer through the registered product information It is to be understood that the present invention is also applicable to a method of receiving a certain amount of money of a sales amount and that some modifications or substitutions of components obvious to those skilled in the art are also within the scope of the present invention.

Claims (4)

(a) accessing a merchandise sales management server by a merchandise seller with information of a merchandise to be sold through online;
(b) a first customer accessing the sales merchandise site of the merchandise sales management server using the terminal and purchasing the merchandise;
(c) generating and storing purchase-specific information including product-specific information, which is a unique number of the product, and information of the first customer, in the product sale management server;
(d) capturing a state in which the first customer or a third party other than the first customer wears the product purchased by the first customer using the image photographing device to generate product related image or image information, Connecting the first customer or the third party to the sales merchandise site of the merchandise sales management server and registering the merchandise unique information, the purchase specific information, and the merchandise related image information or the video image information;
(e) a second customer accesses the sales merchandise site of the merchandise sales management server through online, and stores the product unique information, the purchase unique information, and the product related image of the goods registered by the first customer or the third party Purchasing the product based on information or image information;
(f) providing, at the merchandise sales management server, a part of the amount of the money paid by the second customer to the account of the first customer or the third party in point, electronic money or cash form
Electronic money or a portion of cash provided to the third party is provided to the member account of the first customer when the second customer purchases the product, A method of selling a product based on image or image information. The method according to claim 1,
The method according to any one of claims 1 to 3, wherein the product specific information and the purchase specific information are transmitted between the step (c) and the step (d) A method of selling a product based on an image or image information related to a product that is purchased and provided. The method according to claim 1,
The product specific information is composed of a bar code, a QR code, an NFC tag, or a serial number,
Wherein the purchase specific information includes information on the first customer and is configured in a form of a serial number composed of a combination of letters and numbers. . delete

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