KR101312935B1 - Method for advertising through Digital photo album - Google Patents

Abstract

The present invention relates to an advertising method using a digital picture frame. Receive customized advertisements based on customer's shopping order information history and interest item information through wired or wireless from external server through program installed in digital frame. Including organizing and displaying together.

Description

Advertising method using digital photo frame {Method for advertising through Digital photo album}

The present invention relates to a product advertisement method. More particularly, the present invention relates to a product advertisement method through a digital picture frame.

Digital photo frames read, store, and display image data recorded on image recording media by digital cameras, and improve conventional paper albums and frames into electronic albums and frames, thereby making pictures compact on image recording media. And display it if necessary.

The present invention proposes a shopping service that provides an advertisement in the form of an electronic catalog to a customer through a digital picture frame.

By providing a variety of advertising content on the digital frame, to provide customers with shopping information in the form of an electronic catalog in the digital frame.

In one preferred embodiment of the present invention, an advertising method using a digital picture frame includes receiving a customized advertisement based on a shopping order information history and item of interest information of a customer via wired or wireless from an external server at a predetermined time; Displaying the customized advertisement suitable for each time zone for each time zone with customer content; And when clicking on a product presented in the customized advertisement in a display window, detailed information of the product is presented and an order window of the product is provided.

Preferably, when a tag is set in the customer content, displaying an advertisement for a product associated with the tag;

Preferably, the step of organizing and displaying the customized advertisement suitable for each event for each event such as an anniversary with customer content; .

In the present invention, through the digital picture frame, it is possible to provide the user with information about the goods needed by the user more conveniently and effectively.

In addition, the shopping mall may transmit electronic magazines through digital frames to provide shopping, news, and weather information suitable for the user. In addition, there is an advantage to strengthen communication with customers through VOD.

1 illustrates a first initial screen of a digital picture frame according to a preferred embodiment of the present invention.
2 (a) and 2 (b) show an example of providing an advertisement in a digital picture frame as a preferred embodiment of the present invention.
3 is a diagram illustrating an advertisement providing system for providing an advertisement in a digital picture frame, according to an embodiment of the present invention.
4 and 5 illustrate an example of organizing an advertisement in a digital picture frame as a preferred embodiment of the present invention.
6 illustrates a digital photo frame service flow diagram according to one preferred embodiment of the present invention.
7 illustrates an example of a customized advertisement as a preferred embodiment of the present invention.
8 is a flowchart illustrating a product advertisement in a digital picture frame as a preferred embodiment of the present invention.

As a preferred embodiment of the present invention, the digital picture frame is implemented by display means (eg, liquid crystal display, OLED, etc.) for viewing a digital picture, the digital picture frame is an image taken by a digital camera or the like through the display means It is a product that can be displayed as a still picture or a video and can be displayed while changing the displayed content.

As another preferred embodiment of the present invention, the digital picture frame may display advertisement information related to the goods of interest automatically at predetermined time intervals or when the user wants to see the advertisement.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. It should be noted that the same components of the drawings are denoted by the same reference numerals and signs as possible even if they are shown on different drawings.

In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

Further, in order to further improve the present invention, it is to be understood that changes and modifications may be made by those skilled in the art within the scope of the present invention.

1 illustrates a first initial screen of a digital picture frame according to a preferred embodiment of the present invention.

As a preferred embodiment of the present invention, the initial screen as shown in Figure 1 can be seen when the digital frame 100 is initially driven. The user may drive the pre-installed catalog APP 110 in the setting screen as shown in FIG. 1 to input member registration information, login information, interests, products of interest, and the like (110).

The catalog APP 110 may update and display information on interests or products of interest set for each user from an external server connected to the wired and wireless Internet at predetermined times.

As a preferred embodiment of the present invention, the digital picture frame is supported by Wifi, etc. In addition, the NFC reader is mounted, the user can easily perform a payment when clicking the order displayed on the digital picture frame.

In addition, it is also possible to read the QR code and the like included in the advertisement displayed on the digital picture frame through the smartphone. In addition, various modifications such as product description and mobile order payment through augmented reality are possible.

2 (a) and 2 (b) show an example of providing an advertisement in a digital picture frame as a preferred embodiment of the present invention.

 As a preferred embodiment of the present invention, the digital picture frame 200 may receive an advertisement in the form of a still picture or a video picture as shown in FIGS. 2 (a) and 2 (b) and may also be received in the form of an SMS message. .

For example, when the user selects cosmetics or fashion goods as an interest, the digital picture frame 200 may update an advertisement related to cosmetics or fashion goods on a predetermined time unit (for example, every hour).

When a user clicks on a specific product 210 in the received advertisement, the user may access a shopping mall selling the corresponding product and purchase the item to be purchased through the digital frame 200.

3 is a diagram illustrating an advertisement providing system for providing an advertisement in a digital picture frame, according to an embodiment of the present invention.

The advertisement providing system of the present invention includes a server 300, a database 310, and a digital picture frame 320.

For example, the CJ O Shopping server 300 may produce customized advertisement content or customer's order information for each customer and store it in the DB 310. The DB 310 organizes the content of the customer's interest over time based on the customized advertisement content or order information for each customer.

For example, when a customer designates cosmetics and food as related products, the DB 310 may deliver cosmetics suitable for application in the morning in the morning based on the customer's past shopping order information and items of interest information. In addition, food can be delivered as a list of products that can quickly and easily replace breakfast.

In addition, for lunch, cosmetics such as sunblock can be delivered with advertisements, and for lunch, hamburger coupons that can be eaten for lunch, restaurant information near customers, cafe information, etc. can be delivered with advertisements.

As described above, the present invention can be delivered by organizing the content by season, time, event. When the customer receives the advertisement of the digital frame 320 and the product necessary for the user is updated, the customer can click the corresponding product displayed on the digital frame to immediately order through the corresponding shopping mall (S300). In addition, the shopping mall can be delivered directly to the ordered product (S310).

In another preferred embodiment of the present invention, a product advertisement may be provided based on the customer content embedded in the digital picture frame.

Specifically, when a tag "coat" is attached to a jacket worn by a specific person in the customer content embedded in the digital picture frame, a product advertisement associated with the "coat" may be displayed when the corresponding customer content is displayed.

In addition, when the tag embedded in the digital picture frame "refrigerator", when the tagged picture is displayed, a product advertisement associated with the "refrigerator" may be displayed.

In another preferred embodiment of the present invention, the user may register a specific anniversary to receive a customized advertisement suitable for the anniversary. For example, when the customer's birthday information and the customer's family's birthday information are input, the advertisement related to the birthday gift may be supported.

In addition, if the holiday season is registered, it is possible to receive a customized advertisement, such as travel products, accommodation products, clothing products related to the holiday destination.

In addition, it is possible to periodically recommend products such as bottled water and food products that are purchased periodically or repeatedly.

4 and 5 illustrate an example of organizing an advertisement in a digital picture frame as a preferred embodiment of the present invention.

4 illustrates an example of organizing advertisements provided to digital frames by time when order types are identified by customers in Suwon, for example, and then fashion, food, life, and sundries.

Typically, 12 to 6 am is the time when customers go to sleep, so the time can be set to sleep mode to save power to the digital frame. After 6 am to 10 am, we prepare for the day, displaying 30% of daily living information such as news and weather, 30% of daily specials, food specials, TV schedules, etc. 40% of a digital photo or video is displayed.

Between 10 am and 6 pm, about 70% of the shopping, fashion, food, and lifestyle-related shopping information is sent out, and 10% of TV VOD shopping information is provided, and 20% can enhance customer content.

After that, from 6 pm to 12 pm, it can provide 50% shopping or food-related shopping information, and 10% TV VOD information and 50% customer content.

5 illustrates an example of organizing advertisements for each time zone.

You can display an advertisement for 0 to 20 minutes, a customer's picture or video for 20 to 40 minutes, and then advertise TV information or specials for 40 to 50 minutes.

It should be noted that the advertisement organization method illustrated in FIGS. 4 to 5 may be designated collectively, and the setting may be freely changed according to the user's convenience.

6 illustrates a digital photo frame service flow diagram according to one preferred embodiment of the present invention.

In the digital picture frame, the customer's information is input from the pre-installed program (see FIGS. 1 and 110) and can be delivered to the web management server DB 610. In addition, when a user attaches a tag to a video or photo embedded in the digital frame, it is possible to deliver to the web management server DB (610).

Thereafter, the digital frame checks whether the new advertisement content is updated, and when the advertisement related to the product is updated (S611), the content in the digital frame is checked (S620), and the advertisement is organized when there is an internal content. See FIG. 4 and FIG. 5 for a method of organizing an advertisement with internal content. However, if there is no internal content stored by the customer, news, weather, famous paintings, etc. can be downloaded and transmitted from the Internet (S622).

When the program is finished, the content is exposed in the customer's digital picture frame. In this case, when the customer's internal content is inside the digital frame, the user's content, advertisements, and life information through the Internet can be organized and provided together.

When the user sees the advertisement and there is a desired product, the user can click the corresponding product and order it immediately (S623). If the online payment is possible, the order information may be transmitted to a shopping mall or a commerce company through a payment module online. (S626).

If the online payment is difficult, the counselor may be contacted through a telephone or the like, and the counselor may store the order information and transmit the order information to the shopping mall or the commerce operator (S630 and S631).

7 illustrates an example of a customized advertisement as a preferred embodiment of the present invention.

The user may set a tag on the customer content 700 such as a still image or a video. For example, when the shawl (S710) and the Amani suit (S720) tag are set in the still image of FIG. 7, the tag is transmitted to the web management server (see FIGS. 6 and 610), and the tag is transmitted from the web management server 610. Personalized advertisement related to the digital frame can be sent.

In this case, the digital picture frame may show a product advertisement related to the shawl and the Amani suit when the still image shown in FIG. 7 is displayed or before or after the still image is displayed.

8 is a flowchart illustrating a product advertisement in a digital picture frame as a preferred embodiment of the present invention. The customer may input customer information, a tag associated with the customer content through an input window of the digital frame, and may input an item of interest or past shopping order information (S810).

The customer's past shopping order information may use information stored in a web server of a shopping mall, or the user may directly input the information through an input window of a digital frame.

Thereafter, the external server may update the customized advertisement every specific time or at a predetermined cycle based on the aggregated customer information (S820).

In the digital frame, the updated customized advertisement is received and displayed together with the customer content (S830). An example of an implementation of displaying a customized advertisement and customer content is described with reference to FIGS. 4 and 5.

In this case, the customized advertisement may be organized with the customer content, the advertisement suitable for each time zone by events such as time zone, season, anniversary. In addition, product advertisements associated with tags assigned to customer content entered by the customer may be displayed together or before or after the customer content is displayed.

If there is a favorite product in the displayed advertisement, the user may order the corresponding product by touching the display window of the digital photo frame through a hand or stylus (S840).

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art. Modifications are possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all of the equivalent or equivalent variations will fall within the scope of the present invention.

Further, the apparatus according to the present invention can be implemented as a computer-readable code on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the recording medium include a ROM, a RAM, an optical disk, a magnetic tape, a floppy disk, a hard disk, a nonvolatile memory, and the like, and a carrier wave (for example, transmission via the Internet). The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

Claims (5)

Receive customized advertisement based on customer's shopping order information history and item of interest information through wired or wireless from external server at predetermined time in digital frame, and the contents of the customized advertisement are organized by season, time, event. The shopping order information history of the customer is a personalized advertisement receiving step, which is information stored in a web server of a shopping mall or information input directly by a user through an input window of a digital frame;
Organizing and displaying the customized advertisement organized for each time zone on the display window of the digital picture frame with customer content previously stored in the digital picture frame;
The digital picture frame is Wifi-enabled and is equipped with an NFC reader, and when the user clicks on a product presented in the customized advertisement by touching the display window with a hand or a pen in the display window of the digital picture frame, detailed information of the product is displayed. And presenting and providing an order window of the product. The method of claim 1,
If a tag is set in the customer content, displaying an advertisement for a product associated with the tag; advertising method using a digital picture frame further comprising. The method of claim 1,
Organizing and displaying the customized advertisement suitable for each event for each event such as an anniversary with customer contents; Advertising method using a digital picture frame, characterized in that it further comprises. The method of claim 1,
If the product is ordered through the order window advertising method using a digital picture frame, characterized in that the order is possible via online or telephone. According to claim 1, wherein the digital picture frame is equipped with an NFC reader
Advertising method using a digital picture frame, characterized in that to perform a simple payment when the product is ordered through the order window.

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