KR101179907B1 - Advertisement method using paper cup and paper cup thereof - Google Patents

Abstract

The present invention relates to an advertising method using a disposable paper cup as an advertising medium and a disposable paper cup thereof.
Disposable paper cup 100 of the present invention is a disposable paper cup consisting of a body 110 formed by rolling in a cylindrical shape, and a bottom plate 120 connected to the lower end of the body 110, the body 110 and the like The sticker 130 with the advertisement content and the phone number printed on the side may be detachably attached, and the user may detach and attach only the sticker 130 to an appropriate place before discarding the disposable paper cup after use.
As described above, the present invention is detachably attached to the side of the paper cup that is used in everyday life, the sticker printed with the advertisement contents and phone number, etc., so that the user can eat the contents before discarding the paper cup after eating the contents. Detach and attach it to your belongings, walls, or desks so that you can easily check the company's introduction of advertisements, advertisement contents and company phone numbers when needed, and not just drink a drink. It can be utilized.
In addition, by writing a random number, a prize on the surface of the paper cup or the inner surface of the sticker where the sticker is peeled off, it is possible to have an expectation that the prize can be won.

Description

Advertising method using a disposable paper cup as an advertising medium and its disposable paper cup TECHNICAL FIELD

The present invention relates to an advertisement method using a disposable paper cup as an advertisement medium and a disposable paper cup, and more specifically, to remove a sticker printed on the side or lid of the paper cup, which is widely used in everyday life, and printed advertisement contents and phone numbers. Advertisement method to use as advertising media and display disposable cards and prizes on the paper cup / lid surface or sticker inner surface where sticker was removed, as well as to make it possible to use as advertising media and disposable paper. It's about the cup.

Paper cups are commonly used to hold drinks and food, such as homes, restaurants, vending machines, and offices, and have long been a very useful necessity in our daily lives.

Usually, the paper cup is composed of a body portion and the bottom plate is filled with the contents (food), the body portion is rolled in a cylindrical shape to cut the paper cut to a certain height to produce a body portion by thermal compression at one end. The bottom plate provided at the bottom of the body portion is composed of a surface portion constituting the inner bottom surface of the cup and an adhesive fixing portion to be in close contact with the bottom inner circumference of the body portion rolled into a cylindrical shape so that the bottom plate is integrally attached to the body portion.

Such a conventional paper cup is made of a translucent paper material made of a certain thickness and non-absorbent material to fill the hot and hot water / food therein so that the user can hold the body by hand and eat the contents filled in the paper cup.

Conventional paper cups are printed on the outer side of the body advertising or design for advertising the product of the manufacturer or advertising sponsors of the paper cup is printed on the paper cup to the user who eats the contents through the advertising text printed on the predetermined cup It is configured to perform.

However, in the case of a conventional paper cup, since the portion holding the paper cup by hand to eat the contents is the body of the cup, various advertisements and the like are printed on the outer surface of the body of the cup, but the user eats the contents filled in the paper cup. While the body is wrapped around the outer side of the paper cup by hand, the advertising effect or design printed on the outer surface of the paper cup cannot be seen while the contents are actually being eaten. Since paper cups are mostly thrown away, there is a drawback that the advertising effect is temporary.

Utility Model Registration Application No. 20-1997-0033927 discloses a "game puzzle printed disposable cup" is a paper cup with an ad text printed on the surface, the puzzle game is printed on the surface of the paper cup body, Place an answer sheet with the answer of the game on the bottom of the paper, but form the base with the base and the answer sheet overlapped at the bottom of the cup body. A perforated line is formed at the periphery of the answer sheet and is cut off on one side of the cut line. It is configured by forming a handle portion.

However, the conventional game puzzle printed disposable cups are mostly discarded after use, so there is a limit to the progress of the puzzle game or advertising.

In addition, the paper cup having a premium function disclosed in the Utility Model Registration Application No. 20-2005-0032724 is a premium display portion formed on the covered portion of the curling portion on the upper side of the paper cup side, and the premium display portion located on the outer side of the side paper It is provided with a guide for displaying the position of.

In addition, the paper cup disclosed in the Utility Model Registration Application No. 20-2005-0037021 has a display portion formed with various colors to easily recognize the position of the premium portion having a symbol character in the folded portion from the outside.

However, conventional paper cups are often discarded after use without being checked even if the display of the prizes, etc. displayed on the paper cup itself is not confirmed, and there is still a limit that the advertising effect can only be temporary.

The present invention is to solve the above-mentioned problems, the paper cup is used to remove the ad content and the phone number, etc. detachably attached to the side or the lid of the paper cup that is used a lot in everyday life, the paper cup after the user eats the contents Peel off the sticker and attach it to your belongings, wall, or desk so that you can easily check the company's introduction, advertisement contents and phone number, etc. The present invention provides a method of advertising using a disposable paper cup as an advertisement medium and displaying a random number of prizes and prizes on the surface of the paper cup or the inner surface of the sticker where the sticker is peeled off. There is this.

In order to achieve the above object, the advertisement method using the disposable paper cup according to the present invention as an advertisement medium is detachably attached to the side or lid of the disposable paper cup with the ad text and phone number printed stickers detachably, after the user uses Before discarding the disposable paper cup, only the sticker may be peeled off and attached to a proper place such as one's belongings or a desk, thereby increasing marketing effect.

Disposable paper cup according to the present invention is a disposable paper cup consisting of a cylindrical body formed by rolling in the cylindrical body, the bottom plate connected to the lower end of the body, the sticker printed on the outer surface or the lid of the advertising content and the phone number It is detachably attached, and the user can detach and attach only the sticker to a suitable place before discarding the disposable paper cup after use.

Random numbers and prize events may be displayed on the outer side of the body, the bottom plate or the inner surface of the sticker.

As described above, the present invention is detachably attached to the side of the paper cups and the side of the paper cups, which are widely used in everyday life, and the stickers with advertisement contents and phone numbers are detachably attached to the user. Remove the sticker before dropping the cup and attach it to your belongings, walls, or desks so that you can easily check the company's introduction, advertisement contents and company phone number, etc., if necessary. Can be used as an advertising medium that can be maintained continuously.

In addition, by displaying a random check and a prize on the paper cup / lid surface or the inner surface of the sticker where the sticker is peeled off, it is possible to have an expectation that the prize can be won, increase the consumer's desire to buy, and maximize the corporate advertising effect.

Figure 1 is a block diagram showing an advertising method using a disposable paper cup according to the present invention as an advertising medium
Figure 2 is a perspective view of a disposable paper cup according to the present invention
3 is a view showing a process of detaching a sticker from a disposable paper cup according to the present invention
4 is a view showing a state in which a sticker is removed from a disposable paper cup according to the present invention attached to a book cover belonging to belongings;
5 is a view showing a state in which the sticker is removed from the disposable paper cup according to the present invention attached to the mobile phone belonging to
Figure 6 is a perspective view of a cup noodle paper cup according to the present invention
Figure 7 is a perspective view of an ice cream paper cup according to the present invention

Hereinafter, with reference to the accompanying drawings will be described in detail an advertising method using the disposable paper cup according to the present invention as an advertising medium and a preferred embodiment of the disposable paper cup.

1 is a block diagram showing an advertising method using a disposable paper cup according to the present invention as an advertising medium, Figure 2 is a perspective view showing a disposable paper cup according to the present invention, Figure 3 is a disposable paper cup according to the present invention Figure 4 is a view showing a process of removing the sticker, Figure 4 is a view showing a state in which the sticker is removed from the disposable paper cup according to the present invention attached to the book cover, belonging to the present invention, Figure 5 is a sticker in the disposable paper cup according to the present invention The figure shows the state of detaching and attaching it to a mobile phone.

First, referring to Figures 1 and 2, the advertising method using the disposable paper cup according to the present invention as an advertising medium to make the coating portion 111 on the other side when manufacturing the disposable paper cup 100 (S 10) , Detachable sticker (130) is printed on the coating unit 111, the company introduction, advertising phrases and corporate phone numbers and the like (S 20).

Then, after the user eats the contents and before discarding the disposable paper cup 100, the sticker 130 may be peeled off and attached to belongings (bags, books, mobile phones, etc.) in a suitable place, for example, outdoors. And, in the case of indoors, so that the user can be attached to a desk, computer, monitor, wall so that the user can easily check the company introduction, advertising phrases or corporate phone number displayed on the sticker 130 when necessary (S 30). Therefore, the marketing effect can be further enhanced by using disposable paper cups discarded for single use.

Meanwhile, referring to FIGS. 2 and 3, the disposable paper cup 100 according to the present invention includes a torso 110 formed by rolling in a cylindrical shape, and a bottom plate 120 connected to a lower end of the torso 110. .

In the disposable paper cup 100 according to the present invention, a sticker 130 on which a company introduction, advertisement contents, and a company telephone number are printed is detachably attached to the outer side of the body 110. The coating part 111 to which the sticker 130 is attached is manufactured to be coated so that the sticker 130 does not drop arbitrarily and falls off when the user detaches the sticker 130.

The end of the sticker 130 is a holding portion 131 is formed so that it can be easily removed by a hand.

Therefore, after the user has eaten the contents (food) and before discarding the disposable paper cup, the sticker 130 is peeled off and placed in a suitable place, for example, a book (B: FIG. 4) or a mobile phone (H: FIG. 5). It can be easily attached to belongings (B) and desks, and can be used as a coffee shop or a franchise drink cup because the user can easily check the company introduction, advertisement phrase or company phone number displayed on the sticker 130 when needed. have.

In addition, in the case of the disposable paper cup 100 according to the present invention, if the sticker 130 is peeled off, it may be to indicate whether a random number, a prize event or a prize winning in the removed portion.

Although a random number and a prize event may be displayed on the outer side of the body 110 or the bottom plate 120, it is generally discarded after use due to the characteristics of the disposable paper cup 100. It may be displayed on the inner side.

When the random number and the prize event are displayed on the inner surface of the sticker 130, even if the paper cup 100 is disposed of after use, the sticker 130 may be attached to belongings or walls, so that the random number and the prize event may be lost. none.

On the other hand, as shown in Figure 6, to form a scratch portion 150 of the instant lottery form on the printed matter used for the outer paper of the beverage paper cup 100 to be able to check whether the prize winning therein It may be. The scratch portion 150 in the form of an instant lottery can increase the advertising effect by inducing interest of the consumer.

In addition, the sticker 130 may be attached to the lid 110a (see FIG. 7) of the paper cup 100 ′ as well as the outer surface of the beverage paper cup 100, or the ice cream paper cup 100 ″. May also be attached to the lid 110b (see FIG. 8).

As described above, the present invention is detachably attached to the side of the disposable paper cup, which is used in everyday life, the advertisement content and the phone number printed on the side detachably, the user peels off the sticker before discarding the disposable paper cup after drinking It can be attached to your own belongings, walls, or desks so that you can check the company's introduction of advertisements, advertisement contents or company phone numbers if necessary, and not just drink a drink. It can be utilized.

In addition, by writing a random number, a prize on the surface of the paper cup or the inner surface of the sticker where the sticker is peeled off, it is possible to have an expectation that the prize can be won, increase the consumer's purchasing desire, and maximize the corporate advertising effect.

As such, the rights of the present invention are not limited to the above-described embodiments, but are defined by the claims, and various modifications can be made within the scope of the claims by those skilled in the art. It is self evident.

100: disposable paper cup
110: torso
111: coating section
120: bottom plate
130: sticker
131: gripping parts

Claims (2)

Detachably attach the sticker 130, the advertising copy and the phone number printed on the side of the disposable paper cup 100, and removes only the sticker 130 before the user discards the disposable paper cup 100 after use Advertising method that uses a disposable paper cup as an advertising medium that can be taken out and attached to a suitable place to enhance the marketing effect. In the disposable paper cup consisting of a body 110 formed by rolling in a cylindrical shape, and a bottom plate 120 connected to the lower end of the body 110,
A sticker 130 printed with advertisement contents and a phone number is detachably attached to the outer side of the body 110 so that the user can detach and attach only the sticker 130 to a suitable place before discarding the disposable paper cup after use. Disposable paper cups, characterized in that.

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