KR101107822B1 - Set top box for voice advertisement and system and method using the same - Google Patents

Abstract

The present invention relates to a set-top box for a voice advertisement and an advertisement system and method using the same. The advertisement content and the schedule are stored in the set-top box for the voice advertisement, and the advertisement content is transmitted to the public address system according to the stored advertisement schedule. If there is a guide broadcast transmitted to the system, it blocks the commercial broadcast to the public address system, if there is no announcement broadcasts the commercial to be transmitted to the public address system. This ensures the reliability of broadcasting in connection with existing in-store broadcasting systems, ensures that existing music broadcasts are transmitted without error, smoothly broadcasts commercials and announcements, maximizes advertising effectiveness and supports real-time management of advertisements. Can be.

Description

SET TOP BOX FOR VOICE ADVERTISEMENT AND SYSTEM AND METHOD USING THE SAME}

The present invention relates to a set-top box for voice advertising and an advertising system and method using the same. In particular, it is linked with an existing in-store broadcasting system to ensure the reliability of broadcasting and to allow existing music broadcasting to be transmitted without error. The present invention relates to a set-top box for voice advertising and an advertisement system and method using the same, which can be transmitted in a simple manner, maximize the effect of the advertisement, and support real-time management of the advertisement.

Currently, large marts are operating video, radio commercials, in-store announcements, and commercials using the Internet to promote the sale of products, but they are operating separately without any interaction between them. Confusion between broadcasts has resulted in insufficient desired advertising effects.

In particular, in the case of the existing video advertising media in large marts, customers are intentionally looking at the location, and the demand for voice broadcasting ads in stores has been raised due to low advertising effects, which resulted in higher demand for in-store voice broadcasting. In the case of broadcast advertising, despite the preference of advertisers due to the large advertising effects exposed to the listeners, high-impact advertising effects and reliable voice advertising has not been achieved.

One object of the present invention is to ensure the reliability of the broadcast in connection with the existing in-store broadcasting system and to allow the existing music broadcast to be transmitted without error.

Another object of the present invention is to be connected to the in-store broadcasting system to smoothly broadcast commercials and announcements.

Another object of the present invention is to maximize the advertising effect and to support the real-time management of advertising in connection with the in-store broadcasting system.

The objects may include a storage unit for storing advertisement contents and an advertisement schedule; An advertisement management unit for transmitting the advertisement contents stored in the storage unit to the public address broadcasting system according to the advertisement schedule stored in the storage unit; And a switching unit which, when there is a guide broadcast transmitted to the public address broadcast system, blocks the commercial broadcast transmitted to the public address broadcast system, and communicates the commercial to be transmitted to the public address broadcast system if the guide broadcast does not exist. It can be achieved by a set-top box for voice advertising.

In addition, the above objects, the advertising DB for storing the advertising content and the advertising schedule; PA system for outputting broadcast; Receives and stores an advertisement content and an advertisement schedule from the advertisement DB, and transmits the advertisement content to the public address system according to the stored advertising schedule, and if there is a guide broadcast transmitted to the public address system, transmits to the public address system. A set-top box that blocks the commercials and transmits the commercials to the PA system if there is no guide broadcast; And a microphone for receiving a guide broadcast; a part or all of the guide broadcast signal input through the microphone is transmitted to the set top box, and the set top box has a guide broadcast by a signal transmitted from the microphone. It can be achieved by a voice advertising system using a set-top box, characterized in that the recognition.

In addition, the above object, receiving the advertising content and the advertising schedule from the advertising DB and storing in the set-top box for voice advertising; Transmitting the advertisement content to the PA system according to the stored advertisement schedule; Recognizing whether there is a guide broadcast transmitted to the PA system; And interrupting the commercial broadcast transmitted to the public address broadcast system when there is a guide broadcast transmitted to the public address broadcast system, and communicating the commercial broadcast to be transmitted to the public address broadcast system if the announcement does not exist. It can be achieved by a voice advertising method using a set-top box.

According to the present embodiment, it is possible to ensure the reliability of the broadcast and to transmit the existing music broadcast without error, to smoothly transmit the commercial and the guide broadcast in connection with the existing in-store broadcasting system, and further improve the advertising effect. It maximizes and supports the real-time management of advertisements. In addition, it is possible to achieve the above effects in connection with the existing in-store broadcasting system in an economical and simple manner.

1 is a functional block diagram of a voice advertising system using a set-top box according to an embodiment of the present invention,
2 is a view for explaining an advertising schedule used in the set-top box for voice advertising according to an embodiment of the present invention,
3 is a block diagram of a voice advertising system using a set-top box according to another embodiment of the present invention,
FIG. 4 is a diagram illustrating a data flow for explaining the embodiment of FIG. 3.
FIG. 5 is a diagram illustrating a data flow for explaining the embodiment of FIG. 3.
6 is a view for explaining the operation through the network connection of the set-top box in the voice advertising system according to an embodiment of the present invention,
7 is a view for explaining the function of the web server used in the voice advertising system according to an embodiment of the present invention,
8 is a view for explaining the function of the advertisement management unit of the set-top box for voice advertising according to an embodiment of the present invention, and
9 is a functional block diagram of a set-top box for voice advertising according to an embodiment of the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. In describing the following specific embodiments, various specific details are set forth in order to explain and understand the invention in more detail. However, one of ordinary skill in the art can understand that the present invention can be used without these various specific details. In some cases, it is mentioned in advance that parts of the invention which are commonly known in the description of the invention and which are not highly related to the invention are not described in order to prevent confusion in explaining the invention without cause.

1 is a functional block diagram of a voice advertising system using a set-top box according to an embodiment of the present invention.

Referring to FIG. 1, the voice advertisement system using the set top box according to the present embodiment (hereinafter, 'voice advertisement system') is also referred to as an advertisement manager terminal 1 and a music STB 3 (hereinafter, referred to as a music set top box). ), An advertisement server 5, an announcement broadcasting input unit 7, an advertisement-only STB 9 (hereinafter referred to as a 'speech set-top box'), a public address system 11, and a speaker 13 .

The advertisement manager terminal 1 is connected to the advertisement server 5 so that the advertisement manager can inquire, modify, add, and delete the advertisement contents and the advertisement schedule stored in the advertisement server 5. For example, it may be a PC, and the advertisement manager terminal 1 and the advertisement server 5 may be variously connected through a wired / wireless network, a local network such as a LAN, or a wide area network such as the Internet. The present invention is not limited thereto.

The music STB 3 is a device for providing a music broadcast, for example, a device such as a record or a radio broadcast receiver.

The music broadcast provided by the music STB 3 is provided as a set top box 9 for voice advertising, and the set top box 9 for voice advertising transmits a music broadcast to the public address system 11.

 The advertisement server 5 stores the advertisement contents and the schedule of advertisements and provides them as a set-top box 9 for voice advertisement. The advertisement server 5 supports the advertisement manager to view, modify, add, and delete the advertisement contents and schedule. In the present specification, the advertisement server 9 performs an advertisement DB (not shown) that stores advertisement content and an advertisement schedule, and a series of management operations such as searching, modifying, deleting, or adding data stored in the advertisement DB. Let's use it as a concept that includes a DB server.

The guide broadcast input unit 7 is a device for receiving a guide broadcast that is frequently input at a store, and may be, for example, a microphone. In other words, there is a case in which a store broadcasts a discount discount event for a certain product at a specific time in a store, and such a broadcast is usually guided through a microphone.

The guide broadcast received through the guide broadcast input unit 7 is converted into a predetermined signal, all or part of the converted signal is transmitted to the set-top box for voice advertising (9). Here, the predetermined signal may be an electrical signal, a magnetic signal, or an electromagnetic signal.

In the present embodiment, the signal output from the guide broadcasting input unit 7 is shown as being input to the set-top box 9 for voice advertising, but as shown in the embodiment of FIG. 9, the signal output from the guide broadcasting input unit 7 is for voice advertising. It may be configured to be input to both the set-top box (9) and public address system (11).

The set top box 9 for voice advertisement receives and stores an advertisement content and an advertisement schedule from the advertisement server 5, and transmits the advertisement contents to the public address system 11 according to the stored advertisement schedule, and the public address system 11. If there is a guide broadcast to be transmitted to the public address system 11 to block the advertising broadcast, if there is no guide broadcast can be transmitted to the public address system (11).

The set-top box 9 for voice advertising according to an embodiment of the present invention may recognize whether there is a guide broadcast based on a signal transmitted from the guide broadcast input unit 7. To this end, the set-top box 9 for voice advertising receives all or part of the signal output from the guide broadcasting input unit 7.

When the voice advertising set-top box 9 according to an embodiment of the present invention recognizes that there is a guide broadcast, it blocks the commercial broadcast being transmitted to the PA system 11. As such, when the commercial is blocked, the set-top box 9 for the voice advertisement according to an embodiment of the present invention transmits the guide broadcast received from the guide broadcast input unit 7 to the public address system 11 instead of the blocked commercial. send.

On the other hand, the set-top box for voice advertising 9 according to another embodiment of the present invention only blocks the advertising broadcast, and does not transmit the guide broadcast to the public address system (11). In this case, as in the embodiment of FIG. 9, the PA system 11 may be configured to directly receive the guide broadcast from the guide broadcast input unit 7.

When the set-top box for voice advertising 9 according to an embodiment of the present invention blocks the commercial, the commercial broadcasted just before the block is stored. Subsequently, the announcement broadcast is terminated, and the set-top box 9 for voice advertisement transmits the broadcast advertisement to the public address system 11 again from the broadcast broadcast that was stored just before the interruption when the transmission of the commercial broadcast is resumed.

The set-top box 9 for voice advertising according to another embodiment of the present invention may transmit a music broadcast to the public address system 11 at a time when there is no advertisement in the advertisement schedule.

The PA system 11 according to an exemplary embodiment of the present invention receives a music broadcast or advertisement content from the set top box 9 for voice advertisement and outputs the same through the speaker 13. Here, the speaker 13 will be collectively used as speaker 1, speaker 2, ... speaker n.

The PA system 11 may adjust the intensity of the output of the speaker 13, for example, and may output only to the specific speaker (s) among the speaker 1, the speaker 2, the speaker n.

Although not shown in Figure 1, the set-top box for voice advertising 9 may be further provided with a passive switch. The passive switch is a switch for preventing a function related to the recognition of voice guidance in the set-top box when some functions of the set-top box 9 fail. The passive switch can select one of an 'on' state and an 'off' state. In the 'on' state, the set-top box 9 performs the above-described functions, but the 'off' state If is in the voice prompts do not perform a function related to the recognition.

Functions related to the recognition of voice guidance will be described. The functions related to the recognition of the voice guidance may include, for example, the function and switching function of the voice guidance recognition unit, a specific function of the advertisement management unit (for example, the function of storing the commercial broadcast just before the block when the commercial is blocked, And when the commercial is resumed, a function of transmitting the broadcast to the public address system from the commercial broadcast immediately before the blocking.

When the passive switch is 'off', the voice advertising set-top box 9 does not perform an operation according to whether or not the voice guidance is recognized, and thus the advertisement contents during the voice guidance time cannot be advertised.

The controller (not shown) of the set-top box 9 for voice advertising recognizes the 'on' or 'off' state of the passive switch and controls the operation of other components accordingly.

2 is a view for explaining an advertising schedule used in the set-top box for voice advertising according to an embodiment of the present invention.

Referring to FIG. 2, the broadcast schedule stored in the set-top box 9 for voice advertising transmits an existing broadcast (for example, a music broadcast) and then transmits an advertisement content (or also referred to as an 'advertisement') in a predetermined time band. It is configured to. In addition, the daily advertising sequence is configured to automatically rotate one by one, while the announcement is in progress, the set-top box (9) for voice advertising, the commercial immediately before the announcement is in progress, the set-top box for voice advertising (9) When the announcement ends, it is configured to transmit with reference to the broadcast schedule again from the previous commercial broadcast.

Referring to FIG. 2, in the third box, when the commercial of the advertisement 7 is interrupted due to the announcement during the process, the advertisement of the advertisement 7 is resumed after the announcement of the advertisement. In the fourth box, if the commercial of advertisement 14 is stopped due to the announcement, the advertisement of advertisement 14 resumes after the announcement.

3 is a block diagram of a voice advertising system using a set-top box according to another embodiment of the present invention.

Referring to FIG. 3, a voice advertisement system using the set top box (hereinafter, also referred to as a 'voice advertisement system') includes an IDC center and a first voice advertisement system 100 that performs advertisement broadcasting for an advertisement target point # 1. , The second voice advertisement system 200 that performs the advertisement for the advertisement target point # 2, ..., the nth voice advertisement system 300 that performs the advertisement for the advertisement target point #n, and the manager terminal. It includes.

Since the first voice advertisement system 100, the second voice advertisement system 200, ... the nth voice advertisement system 300 perform the same or similar functions, and only the advertisement target points are different from each other, 1 will be described the operation of the voice advertising system based on the voice advertising system 100.

The first voice advertisement system 100 includes a hub, an advertisement-only set-top box, a public address system, and a speaker. In addition, the first voice advertising system 100 also includes a guide broadcast input unit (not shown) for receiving a guide broadcast.

 Here, the hub is one of the network equipment to support the first voice advertising system 100 is connected to the IDC center through the network. The advertisement-only set-top box performs the same functions as the set-top box for the voice advertisement described in the above-described embodiments, and the PA system, the speaker, and the announcement broadcast input unit also include the PA system, the speaker, and the announcement broadcast input unit of FIG. Perform the same similar function.

The advertisement set-top box of the first voice advertisement system 100 receives and stores an advertisement content and an advertisement schedule from an IDC center, and transmits the advertisement contents to the public address system according to the stored advertisement schedule, and a guide broadcasting input unit (not shown). If there is an input of the announcement broadcast from), the transmission of the advertising content to the PA system is stopped. After that, the public address system receives the announcement and outputs the speaker. On the other hand, the public address system is configured to receive the announcement from the set-top box dedicated advertising, or may be configured to receive the announcement from the announcement input unit as described above.

The IDC center includes a DB server, an APP server, and a web server. The DB server performs a similar function to that of the advertisement server of FIG. 1 described above. The IDC center stores the advertising content and the advertising schedule. Here, the advertisement schedule is configured for each of the first voice advertisement system 100, the second voice advertisement system 200, ... the n-th voice advertisement system 300, and the IDC center has an advertisement schedule from these systems. Even if there is a request for transmission or no request, the corresponding advertisement schedule is transmitted to each system.

The web server of the IDC center includes a web server for allowing an advertisement manager to manage advertisement content and advertisement schedules through the web.

Hereinafter, the functions of the IDC center, the voice advertising system 100, 200,..., 300, and the manager terminal will be described in detail with reference to FIGS. 4 to 5.

4 is a diagram illustrating a data flow for explaining the embodiment of FIG. 3.

Referring to FIG. 4, a flow of data transmission between an IDC center, a voice advertisement system, a manager terminal, and an advertiser is shown, where the IDC center transmits broadcast information and voice advertisement content to a voice advertisement system, and the voice advertisement system is an IDC. Send LOG information and other LOG information of the broadcasting result to the center.

In addition, the advertiser can search the advertisement display information through the terminal connected to the web server, the advertising manager through the terminal connected to the web server, the administrator and the target point management, advertising content transmission and registration, registration of the advertisement schedule, and various Statistical data can be inquired.

The IDC center includes a DB server, an APP server, and a web server, where the DB server transmits the advertisement schedule inquiry result and the corresponding advertisement content to the APP server when there is an advertisement schedule inquiry request and an advertisement content transmission request from the APP server. .

The web server receives the advertisement result information search result from the APP server and provides it to the advertiser terminal. In addition, the web server receives the advertisement content and registration information, the advertisement publication schedule information, and the manager and branch management information from the advertisement manager terminal to transmit to the APP server.

The APP server receives the execution request from the web server, such as advertisement schedule management, advertisement content management, user management, branch management, advertisement placement information management, and executes a related program to support it. The result is then sent to the station and the schedule and content are sent to the set-top box at that point.

FIG. 5 is a diagram illustrating a data flow for explaining the embodiment of FIG. 3. Referring to FIG. 5, when a broadcast content and a schedule change are registered, it is received from a corresponding set-top box so that an advertisement can be broadcast at a specified time, and the broadcast result is confirmed.

According to the present embodiment, the advertisement manager may register the broadcast content and the broadcast schedule through the terminal connected to the IDC center, and may also query the broadcast result. In addition, the advertisement-only set-top box downloads the changed broadcast schedule and broadcast content from the IDC center, and transmits the broadcast result and other LOG information to the IDC center.

6 is a view for explaining the operation through the network connection of the set-top box in the voice advertising system according to an embodiment of the present invention.

Referring to FIG. 6, a function of an IDC center for transmitting and receiving broadcast content and various LOG information through a set-top box network connection is shown. That is, the IDC center performs STB device network management, broadcast content management, data transmission, and data reception operations. See the description of FIG. 6 for a more detailed description of these operations.

7 is a view for explaining the function of the web server used in the voice advertising system according to an embodiment of the present invention.

Referring to FIG. 7, the web server performs manager management, branch management, voice advertisement broadcasting management, statistics function, XML data generation function, and the like. See the description of FIG. 7 for a detailed description of these functions.

8 is a view for explaining the function of the advertisement management unit of the set-top box for voice advertising according to an embodiment of the present invention.

Referring to FIG. 8, a detailed function of an advertisement-only set-top box may be performed, for example, a broadcast system linkage process, commercial play, and various data transmission and reception functions. That is, the advertisement-only set-top box performs network management, broadcast content management, data transmission, data reception, and sound source play of the set-top box device. See the description of FIG. 8 for a detailed description of these functions.

9 is a functional block diagram of a set-top box for voice advertising according to an embodiment of the present invention.

9, the set-top box for voice advertising according to the present embodiment includes a music STB 903, an advertisement server 905, a guide broadcast input unit 907, an advertisement-only STB 909, a public address system 911, And a speaker 913. Since these components basically perform the same similar functions as the components shown in the embodiments of FIG. 1, only different points will be described.

In the embodiment of FIG. 9, the guide broadcast output from the guide broadcast input unit 907 is transmitted to the advertisement-only STB 909 and the PA system 911. That is, according to the present embodiment, the guide broadcast output from the guide broadcast input unit 907 is always transmitted to the public address system 911 and output through the speaker. In this case, the commercial broadcast and the music broadcast are set-top boxes for voice advertising (909). Will be blocked by). When the announcement ends, the set-top box 909 for voice advertisement transmits the advertisement broadcast and the music broadcast to the public address system 911 according to the advertisement schedule.

In this embodiment, the advertisement-only STB 909 recognizes the communication unit 921, the switching unit 923, the advertisement management unit 927, the control unit 925, the display unit 929, the storage unit 931, and guide broadcast recognition. Section 933.

The communication unit 921 supports communication between the music STB 903 and the advertisement server 905, and also supports communication with the PA system 911. In this embodiment, the communication unit 921 has been described as supporting all of the communication with the music STB 903, the advertisement server 905, and public address system 911. It is also possible to separate the function of the communication unit 921 to be configured. For example, the communication unit supporting communication with the music STB 903, the communication unit supporting the communication with the advertisement server 905, and the communication unit supporting the communication with the public address system 911 can be configured. Do.

If there is a guide broadcast transmitted to the PA system 911, the switching unit 923 blocks advertisements transmitted to the PA system 911 and transmits the broadcast to the PA system 911 if there is no announcement. It performs the function of communicating the commercial. For example, when the announcement broadcast recognition unit 933 recognizes that there is an announcement broadcast, the switching unit 923 indicates that the content transmitted from the advertisement server 905 or the music STB is transmitted to the public address system 911. Prevents the function.

The switching unit 923 is configured to directly receive the recognition result of the guide broadcasting recognition unit 933 to perform its own function as described above or to perform its own function based on the control command of the controller 927. Can be.

The advertisement manager 927 transmits the advertisement content to the PA system 911 according to the advertisement schedule stored in the storage 931. According to an embodiment of the present invention, the advertisement manager 927 periodically or aperiodically receives the advertisement schedule and the advertisement content from the advertisement server 905 and stores it in the storage 931. In addition, according to another exemplary embodiment of the present invention, when the advertisement schedule and the advertisement content are changed, the advertisement manager 927 receives the changed advertisement schedule and the advertisement content from the advertisement server 905 and stores them in the storage 931.

The advertisement management unit 927 stores, when the switching unit 923 is blocked from transmitting the commercial to the public address system 911, the advertisement manager 927 stores what commercial was broadcast just before the block. In addition, the advertisement management unit 927, when the commercial is blocked and communicated (that is, resumed), and transmits from the commercial broadcast that was stored just before the block to the public address system 911 again. The advertisement manager 927 according to an exemplary embodiment of the present invention may transmit a music broadcast to the public address system 911 at a time when there is no advertisement in the advertisement schedule stored in the storage 931.

The controller 925 controls the overall operation of the other components. In the present specification, the controller 925 refers to a series of components that perform loading of pre-stored programs and data into a memory for control.

In the present embodiment, the switching unit 923 and the announcement broadcast recognition unit 933 are configured to operate as a separate function block from the control unit 925, but the functions of the switching unit 923 and the announcement broadcasting recognition unit 933 are It is also possible to integrate and be implemented as one function of the control unit 925.

The display unit 929 may display an operating state of the set-top box 909 or the remaining battery level.

The storage unit 931 stores the broadcast content and the broadcast schedule. The storage unit 931 may additionally store a broadcast result and various LOG information. In addition, the storage unit 931 may store a program and data for control, but a separate storage unit may be provided for them.

The guide broadcast recognizing unit 933 recognizes whether there is a guide broadcast. For example, the guide broadcast recognition unit 933 may receive all or part of a signal output from the guide broadcast input unit 927 to recognize whether the guide broadcast is input. On the other hand, the announcement broadcast recognition unit 933 may be configured in hardware or software.

The recognition result of the announcement broadcast recognition unit 933 may be transmitted to the switching unit 923 or may be transmitted to the control unit 925. When the recognition result is transmitted to the controller 925, the controller 925 controls the operation of the switching unit 923 based on the recognition result.

Although not shown in FIG. 9, the set-top box 909 for the voice advertisement may further include a passive switch. The passive switch is a switch for preventing a function related to the recognition of voice guidance from the set-top box when some functions of the set-top box 909 fail. The passive switch can select one of an 'on' state and an 'off' state. In the 'on' state, the set-top box 9 performs the above-described functions, but the 'off' state If is in the voice prompts do not perform a function related to the recognition.

The controller 925 of the voice advertising set-top box 909 recognizes the 'on' or 'off' state of the passive switch, and controls the operation of other components accordingly.

Hereinafter, a voice advertising method using the set top box will be described.

The method comprises the steps of: receiving the advertising content and the advertising schedule from the advertising DB and storing it in a set-top box for voice advertising, transmitting the advertising content to the PA system according to the stored advertising schedule, and whether there is an announcement broadcast to the PA system. Recognizing whether or not, and if there is a guide broadcast transmitted to the public address system, blocking commercials transmitted to the public address system, and communicating the commercial so that the public address system is transmitted to the public address system; The set-top box for the voice advertisement, when the commercial is blocked, memorizes the commercial broadcast immediately before the block, and when resuming the commercial, the step of transmitting from the broadcast in the broadcast memorized immediately before the block to the public address system Include.

Here, the step of recognizing whether there is a guide broadcast may be performed based on all or a part of a signal output from a microphone receiving the guide broadcast, and the set-top box for a voice advertisement is music in a time zone without advertisement in the advertisement schedule And transmitting the broadcast to the PA system.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

1: advertising manager terminal 3, 903: music STB
5, 905: advertising server 7, 907: announcement input unit
9, 909: Advertising only STB 11, 911: PA system
13, 913: speaker

Claims (16)

A storage unit for storing the advertisement content and the advertisement schedule;
An advertisement management unit for transmitting the advertisement contents stored in the storage unit to the public address broadcasting system according to the advertisement schedule stored in the storage unit;
A guide broadcast recognition unit for recognizing whether there is a guide broadcast transmitted to the PA system; And
A switching unit which blocks the commercials transmitted to the PA system when the recognition unit recognizes the announcement, and communicates the advertisements to be transmitted to the PA system when the announcement is not found; Including,
The switching unit blocks or communicates the commercial according to the recognition result of the guide broadcasting recognition unit,
The advertisement management unit, when the commercial is blocked, memorizes the commercial broadcast immediately before the block, and when the commercial is blocked and communicated, the broadcast from the broadcast immediately before the block is transmitted back to the public address system Set top box for voice advertising, characterized in that. delete delete delete delete The method of claim 1,
The advertisement manager, the set-top box for voice advertising, characterized in that for transmitting the music broadcast to the public address system in the time period without advertising in the advertising schedule. An advertisement DB for storing advertisement contents and an advertisement schedule;
PA system for outputting broadcast;
Receives and stores an advertisement content and an advertisement schedule from the advertisement DB, and transmits the advertisement content to the public address system according to the stored advertising schedule, and if there is a guide broadcast transmitted to the public address system, transmits to the public address system. A set-top box that blocks the commercials and transmits the commercials to the PA system if there is no guide broadcast; And
A microphone for receiving an announcement;
A part or all of the guide broadcast signal input through the microphone is transmitted to the set top box, and the set top box recognizes whether there is a guide broadcast by a signal transmitted from the microphone,
When the commercial is blocked, the set-top box memorizes the commercial broadcast immediately before the block, and when the commercial block is resumed, the set-top box is transmitted to the public address system from the commercial being broadcast just before the block. Voice advertising system using a set-top box, characterized in that. The method of claim 7, wherein
The guidance broadcast input through the microphone is transmitted to the PA system, characterized in that the voice advertising system using a set-top box. delete delete The method of claim 8,
The set-top box, the voice advertising system using a set-top box, characterized in that to transmit a music broadcast to the public address system in the time period without advertising in the advertising schedule. The method of claim 8,
The advertising schedule,
Voice advertising system using a set-top box, characterized in that the broadcast sequence of the advertisement is configured to rotate every day. An advertisement DB for storing advertisement contents and an advertisement schedule;
A first PA system for outputting broadcasts at a first point;
Receiving and storing first advertisement content and a first advertisement schedule to be broadcast at the first point from the advertisement DB, and transmitting first advertisement content to the first PA system according to the stored first advertisement schedule, If there is a guide broadcast transmitted to the first PA system, blocking the first commercial transmitted to the first PA system, and if there is no guide broadcast, transmitting the first commercial to the first PA system. A first set top box;
A first microphone for receiving an announcement to be broadcast at a first point;
A second public address system for outputting a broadcast at a second point;
Receiving and storing second advertisement content and a second advertisement schedule to be broadcasted at the second point from the advertisement DB, and transmitting the second advertisement content to the second public address system according to the stored second advertisement schedule; Blocking advertisements transmitted to the second public address system if there is a guide broadcast transmitted to a second public address system; and transmitting the second commercial broadcast to the second public address system if there is no guide broadcast; Two set-top boxes; And
A second microphone for receiving a guide broadcast to be broadcast at a second point;
Including;
A part or all of the guide broadcast signal input through the first microphone is transmitted to the first set top box, and the first set top box recognizes whether there is a guide broadcast by a signal transmitted from the first microphone,
A part or all of the guide broadcast signal input through the second microphone is transmitted to the second set top box, and the second set top box recognizes whether there is a guide broadcast by a signal transmitted from the second microphone,
Each of the first and second set-top boxes, when the commercial is blocked, memorizes the commercial broadcast immediately before the block, and when the commercial is interrupted and resumed, starting from the commercial being broadcast just before the block. Voice advertising system using a set-top box characterized in that the transmission to the PA system again. The method of claim 13,
Voice advertising system using a set-top box, characterized in that it further comprises; a web server for supporting an advertisement manager to manage the advertising content and the advertising schedule stored in the advertising DB via the web. Receiving the advertisement contents and the advertisement schedule from the advertisement DB and storing the advertisement contents and the advertisement schedule in the set top box for the voice advertisement;
Transmitting the advertisement content to the PA system according to the stored advertisement schedule;
Recognizing whether there is a guide broadcast transmitted to the PA system; And
If there is a guide broadcast transmitted to the public address system, blocking the commercials transmitted to the public address system; and if there is no guide broadcast, communicating the commercials to be transmitted to the public address system;
Recognizing whether there is a guide broadcast is performed based on all or part of a signal output from a microphone receiving the guide broadcast,
The blocking and communicating of the commercials may include: when the commercials are blocked, memorize the commercials broadcast immediately before the block, and when the commercials are blocked and resumed, restarting the commercials that were being broadcast just before the blocking. Voice advertising method using a set-top box comprising the step of transmitting to the PA system.
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