KR101054051B1 - A smart advertising information offer system - Google Patents

Abstract

PURPOSE: A smart advertisement information providing system is provided to analyze content of an advertisement moves from the advertisement media leaving the repetition reaffirmation and time. CONSTITUTION: A mobile terminal(1100) wirelessly accesses to a mobile communications system. A mobile terminal is initially operated and is tagged to a smart panel unit(1200). A mobile terminal transmits a mode switching requesting signal which request conversion to a card mode to the smart panel. A smart panel unit reads information of an opponent in initial. A processor unit records the received advertisement medium and a tag applet to an area allocated of the egg applet unit.

Description

Smart advertising information offer system {A smart advertising information offer system}

The present invention provides the information of the advertisement to the mobile terminal as data, and more particularly, the mobile terminal tagged with the short-range wireless communication method receives the information including the content of the advertisement displayed on the panel means for outputting the advertisement as data. The present invention relates to a smart advertisement information providing system that can be repeatedly played and reviewed anytime and anywhere.

Advertising is a one-way communication that provides characteristic information about a product to potential consumers and customers in order to facilitate the sale and distribution of specific goods, services, services, etc. (hereinafter referred to as 'products'). do.

A wide variety of media can be used for the media types of advertisements such as wallpaper, posters, signs, street facilities, flyers, radio and movie and TV advertisements, web banners and pop-up advertisements, magazines, newspapers, stickers, shopping carts, and the like.

However, since such advertising media use still images, the amount of information provided is limited, and recently, video information is used, but one-time information that cannot be checked or analyzed repeatedly is common.

On the other hand, the mobile terminal is a communication device that has the advantage of convenient wireless communication to communicate with the desired counterpart anytime, anywhere while moving wirelessly connected to the mobile communication system. These mobile terminals are always carried by the characteristics of communication, which do not know when and where they occur, and the utilization rate is low because the time actually used for communication is very small.

Therefore, in order to increase the utilization rate of mobile terminal, additional functions such as e-book, MP3, camera, recorder, scanner, multimedia player, and game machine are added, and recently, tablet computer function has been added and introduced under the name of smartphone. And developments that add these add-ons will continue.

In addition, short-range wireless communication functions such as Bluetooth, RF ID, and NFC are added to mobile terminals, and functions such as tags for managing product history information, smart cards for electronic payment, and P2P for one-to-one communication are added.

According to the conventional advertising media, the information provided is one-time, and if the information moves away from the place where the advertisement is made, the contents of the advertisement cannot be checked again, and in the case of the video advertising media, the contents of the video advertisement passed by time are re-examined. Information that cannot be identified and cannot be represented in a video may be included, and if a user moves from a place where an advertisement is performed, the content of the advertisement may not be reconfirmed.

In other words, if the advertisement is moved to a distance from the place where the advertisement is progressed, the contents of the advertisement cannot be reconfirmed, and the amount of information that can be expressed in the still image advertisement is relatively small, and the advertisement of the video image is a long time such as a timetable. The problem remains that it is difficult to present the information to be reviewed and analyzed.

Therefore, it is necessary to develop a technology that receives the contents of the advertisement from the advertising media, records them in the mobile terminal, repeatedly checks the contents of the advertisement while moving away from the advertising media, and analyzes it over a long time when analysis is necessary. There is.

The present invention provides a smart advertisement information providing system that can receive the contents of the advertisement from the advertisement output medium as data to record in the mobile terminal and to repeat the playback if necessary in the state of moving far away and to slowly examine the contents of the advertisement over time The purpose is to provide.

Another object of the present invention is to provide a smart advertisement information providing system for outputting a plurality of advertisements of various kinds using one advertisement output medium.

The present invention devised to achieve the above object comprises a mobile terminal, an advertisement management server and an advertisement management server, the mobile terminal tagging the smart panel unit, the mode switching request of the smart panel unit Switch to the lead mode in the initial card mode operation state, retrieve and output identifier information, receive advertisement media data, and the smart panel unit outputs the advertisement medium transmitted from the advertisement management server in multimedia, The mobile terminal tags, switches to the card mode from the initial lead mode operation state by the mode switching request of the mobile terminal, transmits and delivers the advertising medium as data, and the advertisement management server responds to the request of the smart panel unit. Search for the advertising media, or in real time It presents the smart advertisement information provision system that generates and provides the matching output with the tag applet.

Preferably, the smart panel unit receives a tag applet matching the advertisement medium from the advertisement management server, respectively, and outputs the advertisement medium as a multimedia signal under the control of the panel operation unit and the panel operation unit to record the matched tag applet. When the tagging tag is transmitted to the tag applet, the mobile terminal includes an advertisement output unit for transmitting the advertisement medium as data.

Here, the advertisement output unit includes an output unit for outputting an advertisement medium as a multimedia signal under the control of the panel operation unit, and an antenna unit for selectively transmitting any one data from the tag applet matched by the control of the panel operation unit and the advertisement medium. The unit is configured to detect the tagging of the mobile terminal in the state that the matched tag applet is sent out and delivers it to the panel operation unit.

The panel operation unit may further include: a process unit for accessing the advertisement management server and receiving the advertisement medium provided by the request, a tag applet unit for recording and storing tag applets matched with the advertisement medium under the control of the process unit in the allocated areas; If it is detected that the mobile terminal has been tagged by the control unit of the processor, the NFC controller outputs the advertisement medium as data and transmits it, and the advertisement signal processor outputs the advertisement medium as a multimedia signal under the control of the processor. And the NFC controller unit is configured to request to switch to lead mode when the mobile terminal is tagged and to switch to card mode after confirming the lead mode switching of the mobile terminal.

In addition, the output unit and the antenna unit are each composed of a plurality of output units and the antenna unit in conjunction with each other to form a pair and a plurality of pairs, the pair of output unit is connected to the advertising signal processing unit constituting the panel operation unit The advertisement medium is output, and a pair of antenna units are connected to the NFC controller unit constituting the panel operating unit, and selectively transmit any one of the matched tag applet and the data of the advertisement medium.

Meanwhile, the advertisement signal processor outputs a plurality of advertisement media with time difference under the control of the processor, and the NFC controller unit outputs a tag applet matched with the time when the advertisement signal processor outputs the advertisement media. When tagging of the mobile terminal is detected at the time when the tagged applet is outputted, data of the advertisement medium is output.

The advertisement management server may further include a control unit that receives a request signal for providing a tag applet from the smart panel unit, and generates or retrieves an advertisement medium in real time under the control of the control unit, and generates a matched tag applet to transmit to the smart panel unit. Under the control of the unit and the control unit includes a tag applet DB unit for recording a tag applet matched with the advertising medium in a table, respectively.

The advertisement management server may further include an advertisement tag applet that generates a tag applet under the control of the controller.

The mobile terminal further includes a scanner for scanning a QR code and a barcode, and the smart panel unit sends a QR code analysis unit for analyzing a QR code, a barcode analysis unit for analyzing a barcode, and a code applet for transmitting a QR code and a barcode applet. The advertisement management server further includes a QR code tag applet for generating a tag applet of QR code and a barcode tag applet for generating a tag applet of barcode.

According to the present invention configured as described above, the output medium of the advertisement is tagged by using a mobile terminal, so that the contents of the advertisement are received and recorded as data, and the contents of the advertisement can be repeatedly checked and analyzed over time even when moved away from the advertisement medium. It has a convenient effect.

In addition, the present invention having the above configuration has an industrial use effect of outputting a plurality of various contents advertisements as corresponding multimedia information and providing them as data using one output medium.

On the other hand, the present invention of the configuration as described above has a convenient effect in use to easily provide information of various advertisements by using a QR code or a barcode.

1 is a functional configuration diagram illustrating a smart advertisement information providing system according to an embodiment of the present invention;
2 is a detailed functional configuration diagram for explaining the configuration of the advertisement management server according to an embodiment of the present invention;
3 is a detailed functional configuration diagram illustrating a smart panel unit according to a first embodiment of the present invention;
4 is a detailed functional configuration diagram illustrating a smart panel unit according to a second embodiment of the present invention;
5 is a signal flow diagram illustrating an operation process of a smart advertisement information providing system according to an embodiment of the present invention;
6 is a functional configuration diagram illustrating a smart advertisement information providing system according to another embodiment of the present invention;
7 is a detailed functional configuration diagram for explaining the configuration of the advertisement management server according to another embodiment of the present invention;
8 is a detailed functional configuration diagram illustrating a smart panel unit according to a third embodiment of the present invention;
And
9 is a detailed functional configuration diagram illustrating a smart panel unit according to a fourth embodiment of the present invention.

In the present invention, the advertising medium will be described as a multimedia signal including video, text, and sound signals, and the operation applet will be described as an application program and a program controlling for the selected application.

That is, the mobile terminal includes a plurality of applications, and each application is called an operation applet, and each application is classified (identified) by identifier information (AID). In addition, even in the same operation applet, identifier information (AID) is given differently due to differences in version, manufacturer, and the like.

When the mobile terminal communicates with the counterpart mobile terminal or operates a specific application program in correspondence with each other, the identifier information (AID: application ID) of the corresponding operating applet must be identical.

In addition, the card mode and the read mode are communication modes used to transmit and receive signals in NFC communication, and the card mode provides the recorded information to the other party, and the read mode is the other party. It is explained by reading the recorded information.

Barcode is a code that is a combination of black and white bars of different thicknesses. It is a computer readable password. It is linear one-dimensional, and is often used to distinguish a product's unique number or provide price information.

QR (quick response) codes are computer-readable passwords that align small square dots equally horizontally and vertically, are matrix-shaped two-dimensional codes, and the number of points aligned on one side is 21 to 177. There are various specifications, and up to 23,648 bits of information are recorded and complementary, so that some data can be restored even if damaged, and can be read in any direction in 360 degrees.

Tagging or tags are described as being physically adjacent without being in direct electrical contact.

1 is a functional block diagram illustrating a smart advertisement information providing system according to an embodiment of the present invention.

Hereinafter, referring to the accompanying drawings, the smart advertisement information providing system 1000 includes a mobile terminal 1100, a smart panel unit 1200, and an advertisement management server 1300.

The mobile terminal 1100 wirelessly connects to a mobile communication system and instantly communicates with a desired counterpart anytime, anywhere, and records a plurality of operational applets, which are identified by identifier information (AID), in an allocated memory area.

The mobile terminal 1100 is initially operated in a card mode and tagged to the smart panel unit 1200, and whether the specified identifier information is recorded from a plurality of identifier information (AID) recorded at the request of the smart panel unit 1200. If it is found that the specified identifier information is recorded, the smart panel unit 1200 is notified of the search result. In the description of the present invention, the mobile terminal 1100 records the designated operation applet, and the applet corresponding to the identifier information requested by the smart panel unit 1200 will be described as an operation applet capable of receiving an advertisement medium.

The mobile terminal 1100 retrieves the identifier information specified by the smart panel unit 1200, which indicates that the mobile terminal 1100 and the smart panel unit 1200 can communicate data without error by activating the same operation applet. it means.

The mobile terminal 1100 wakes up an operation applet corresponding to the identifier information specified by the mode switching request of the smart panel unit 1200, that is, an operation applet capable of receiving an advertisement in an activated state and initializes the initial state. It switches from the card mode to the lead mode, and notifies the smart panel unit of the result of the wake-up and mode change.

At this time, the mobile terminal 1100 transmits a mode switch request signal to the smart panel unit 1200 to request the switch to the card mode.

The mobile terminal 1100 receives the advertisement media data transmitted by the smart panel unit 1200 while maintaining the tagged state, and notifies the smart panel unit 1200 of completion of reception when the reception is completed without error.

The smart panel unit 1200 includes a panel operation unit 1210 and an advertisement output unit 1220, and the panel operation unit 1210 includes a processor unit 1211, a tag applet unit 1212, and an NFC controller unit ( 1213, an advertisement signal processor 1214, and the advertisement output unit 1220 includes an output unit 1222 and an antenna unit 1224.

When the mobile terminal 1100 is tagged in the state in which the smart panel unit 1200 is initially operated in a read mode of reading the information of the counterpart, the smart panel unit 1200 checks whether an operation applet for receiving an advertisement is recorded in the mobile terminal 1100. A request for retrieval of the identifier information (AID) is requested, and when the retrieved reply is received, the mobile terminal 1100 is requested to be switched to the lead mode.

The processor unit 1211 constituting the panel operation unit 1210 of the smart panel unit 1200 requests and receives a tag applet including an advertisement medium from the connected advertisement management server 1300.

Hereinafter, the tag applet will be described as being matched with the corresponding advertisement medium, and the advertisement medium will be described as being composed of multimedia including any one or more of still images, videos, texts, sounds, and images.

The processor unit 1211 records the received advertisement medium and the tag applet in the allocated areas of the tag applet unit 1212, respectively. Here, there are various kinds of tag applets according to the content and purpose of the advertisement, and the tag applet unit 1212 records tag applets matched with a plurality of various advertisement media.

Since the processor 1211 controls the advertisement signal processing unit 1214 to apply and output any one of the advertisement mediums selected from the tag applet unit 1212 to the advertisement signal processing unit 1214, the advertisement signal processing unit 1214 uses the approved advertisement medium. The multimedia signal is divided into multimedia signals including images, sounds, and texts, and is output to the output unit 1222 of the advertisement output unit 1220.

The output unit 1222 is configured to include a video unit for outputting video and text signals and an audio unit for outputting a sound signal.

On the other hand, the processor 1211 controls to output the tag applet matched with the advertisement medium output from the advertisement signal processor 1214 from the tag applet unit 1212 to the NFC controller unit 1213 to output.

Since the NFC controller unit 1213 outputs the applied tag applet to the antenna unit 1224 of the advertisement output unit 1220, the antenna unit 1224 radiates a signal resonated at a radio frequency of 13.56 MHz band. Do it.

In an embodiment, when the mobile terminal 1100 tags the antenna unit 1224, the antenna unit 1224 recognizes the tagging of the mobile terminal 1100, and then responds to the NFC controller unit 1213 of the panel operation unit 1210. In response, the NFC controller unit 1213 requests retrieval of the identifier information in order to confirm whether the identifier information (AID) of the operation applet to receive the advertisement is recorded in the mobile terminal, and the identifier information (AID). If is searched and returned, a signal for requesting mode switching of the mobile terminal 1100 is output.

The NFC controller unit 1213 confirms that the mobile terminal 1100 has switched to the lead mode by the mode switching request, and provides the recorded data when a signal for requesting the mode switching is received from the mobile terminal 1100. Switch to mode.

In the state where the NFC controller unit 1213 is switched to the card mode, the antenna unit retrieves the advertisement medium currently output from the output unit 1222 from the tag applet unit 1212 under the control of the processor unit 1211. Output to 1224, the antenna unit radiates data to the mobile terminal 1100.

Here, the output unit 1222 and the antenna unit 1224 form a pair and output and send the advertisement media having the same contents under the control and monitoring of the processor unit 1211, respectively.

Therefore, according to an embodiment, if only one output unit 1222 and one antenna unit 1224 are provided in pairs, a plurality of advertisement media are output according to a time difference, and according to another embodiment, the output unit 1222 ) And a plurality of antenna units 1224 in a paired state, respectively, may simultaneously output and provide a plurality of advertisement media through respective corresponding paths. A configuration distinguished by one embodiment of the smart panel unit 1200 will be described in detail again with reference to the accompanying drawings.

The advertisement management server 1300 may generate and provide a plurality of advertisement media in real-time at the request of the smart panel unit 1200 or search for and provide any one or more of a plurality of recorded advertisement media. , The control unit 1310, the advertisement sending DB unit 1320, and the tag applet DB unit 1330. The configuration of the advertisement management server 1300 will be described in detail later with reference to the accompanying drawings.

2 is a detailed functional configuration diagram for explaining the configuration of the advertisement management server according to an embodiment of the present invention.

Hereinafter, the advertisement management server 1300 will be described in detail with reference to the accompanying drawings. The control unit 1310 receives a signal requesting to provide a tag applet including a selected advertisement medium from the smart panel unit 1200 in real time. The advertisement transmission DB unit 1320 and the tag applet DB unit 1330 are controlled and monitored to transmit the generated or retrieved advertisement medium.

When the advertisement delivery DB unit 1320 is controlled by the control unit 1310 to generate an advertisement medium in real time, the advertisement transmission DB unit 1320 generates a new advertisement medium in real time by receiving a multimedia signal from an external source, or retrieves the multimedia signal received from an external source. A new advertising medium may be generated in real time using an advertising medium, or a new advertising medium may be generated in real time using a plurality of searched advertising mediums.

The advertisement delivery DB unit 1320 may record the real-time generated advertisement medium in its own allocated area and later retrieve and reuse it.

In addition, the tag applet DB unit 1330 generates a tag applet matching the advertisement medium generated by the advertisement delivery DB unit 1320 under the control of the control unit 1310, and transmits the tag applet to the advertisement delivery DB unit 1320. Record in the allocated area.

Here, the tag applet will be described as an application program that allows the counterpart to receive the advertisement medium that is generated and transmitted wirelessly in an NFC manner.

The control unit 1310 controls the advertisement sending DB unit 1320 to read the generated or searched advertisement medium, and controls the tag applet DB unit 1330 to newly generate or search a tag applet matching the advertisement medium. The applet is applied to the advertisement delivery DB unit 1320.

That is, when the advertisement delivery DB 1320 generates a new advertisement medium, the new tag applet generated by the tag applet DB unit 1330 is used, and the advertisement delivery DB unit 1320 uses the previously recorded advertisement medium. In the case of searching, it is preferable to search for and use the existing tag applet recorded in the tag applet DB unit 1330.

The advertisement transmission DB unit 1320 transmits the advertisement medium and the corresponding tag applet generated or searched in real time to the smart panel unit 1200 under the control and monitoring of the control unit 1310, thereby completing the provision.

3 is a detailed functional configuration diagram illustrating a smart panel unit according to a first embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings, the smart panel unit 1200 according to the first embodiment is a configuration that includes a panel operating unit 1210 and the advertisement output unit 1220.

The panel operation unit 1210 includes a process unit 1211, a tag applet unit 1212, an NFC controller unit 1213, and an advertisement signal processing unit 1214, and the advertisement output unit 1220 is an output unit. 1222 and the antenna part 1224 are the structures containing.

Herein, the output unit 1222 and the antenna unit 1224 of the advertisement output unit 1220 are paired to output and transmit a signal having the same content.

That is, the output unit 1222 and the antenna unit 1224 constituting the advertisement output unit 1220 output or transmit an advertisement medium having the same content, forming a pair, and corresponding data in which the same content is transmitted. Have a route.

The process unit 1211 constituting the panel operation unit 1210 receives the corresponding tag applet matched with the advertisement medium from the advertisement management server 1300, and records the tag applet in the allocated area of the tag applet unit 1212, The controller 1213 and the advertisement signal processor 1214 are respectively applied.

The NFC controller unit 1213 outputs the advertisement medium designated by the control and monitoring of the processor unit 1211 as data to the antenna unit 1224 through the corresponding path.

The advertisement signal processor 1214 outputs the advertisement medium designated by the control and monitoring of the processor 1211 to the output unit 1222 as a multimedia signal through the corresponding path.

The advertisement output unit 1220 outputs any one or more advertisement media designated by the control of the panel operation unit 1210. When the contents of the advertisement are plural, the advertisement output unit 1220 has a different time depending on the corresponding time. Of course, it can be changed and printed out.

According to the first embodiment of the present invention, when the mobile terminal 1100 tags the selected advertisement medium through the output unit 1222 as a multimedia signal and the antenna unit 1224 tags, the output unit 1222 ) Provides the advertising media with the same contents as the data output.

Therefore, the mobile terminal 1100 tags the contents of the advertisement medium output to the output unit 1222 to the antenna unit 1224, receives the data as data, records them in its own memory area, and repeats the contents anytime and anywhere again. The advantage is that you can check or analyze slowly over time.

In particular, when the contents of the advertisement are summarized or when comparing a timetable of a theater and a price of a product, there is an advantage of slowly checking and comparing the contents.

4 is a detailed functional configuration diagram illustrating a smart panel unit according to a second embodiment of the present invention.

Hereinafter, the smart panel unit 1200 according to the second embodiment of the present invention will be described in detail with reference to the accompanying drawings. The smart panel unit 1200 includes a panel operation unit 1210 and an advertisement output unit 1220.

The panel operation unit 1210 includes a process unit 1211, a tag applet unit 1212, an NFC controller unit 1213, and an advertisement signal processing unit 1214. The advertisement output unit 1220 includes a first unit. To an output unit 1222 including the to nth output units 1222-1, 1222-2, and 1222-n, and first to nth antenna units 1224-1, 1224-2,, 1224-n It is a structure containing the antenna part 1224 which consists of.

In an embodiment, the first output unit 1222-1 and the first antenna unit 1224-1 form a pair, and the second output unit 1222-2 and the second antenna unit 1222-1 are provided. 2) continues to form a pair, thus forming one pair each up to the nth output portion 1222-n and the nth antenna portion 1222-n.

As described above, the paired output units 1222 and the antenna units 1224 respectively output the advertisement media having the same contents as the paths of the pairs.

The process unit 1211 and the tag applet unit 1212 of the panel operation unit 1210 are the same as the description of the first embodiment, and thus descriptions thereof will not be repeated.

The NFC controller unit 1213 manages the paths of the plurality of antennas 1224-1, 1224-2, and 1224-n constituting the antenna unit 1224, respectively, and outputs corresponding tag applets. When the mobile terminal 1100 determines that tagging or tag reading is performed on the antennas 1224-1, 1224-2,, and 1224-n at the same time, the corresponding advertisement medium is output as data and the corresponding antenna ( 1224-1, 1224-2 ,, 1224-n) to control and monitor.

In addition, the advertisement signal processing unit 1214 separately manages the paths of the plurality of output units 1222-1, 1222-2, and 1222-n constituting the output unit 1222, and provides multimedia corresponding advertisement media. Control and monitor the signal output.

Here, the NFC controller unit 1213 and the advertisement signal processing unit 1214 are synchronized with the output unit 1222 synchronized with information corresponding to the advertisement medium having the same content as a pair of the advertisement output unit 1220. It outputs to the path | route which the antenna part 1224 connected.

The configuration of the present invention has the advantage of selectively outputting or simultaneously outputting any one or more selected from a plurality of various advertisements using one advertisement medium.

5 is a signal flow diagram illustrating an operation process of a smart advertisement information providing system according to an embodiment of the present invention.

Hereinafter, referring to the accompanying drawings in detail, the mobile terminal is initially operated in the card mode, the smart panel unit is initially operated in the lead mode, the smart panel unit according to the first embodiment or the second embodiment of the advertising medium It outputs a multimedia signal and outputs a tag applet matched with an advertisement medium as data.

The card mode is a state in which self-recorded information is provided to the other party, and the read mode is a state in which the other party's information is read.

When the mobile terminal wants to download the contents of the advertising medium currently being advertised as data in order to repeatedly reproduce or analyze the contents of the advertising medium output by the output unit of the smart panel unit, the mobile terminal is adjacent to the corresponding antenna unit which is paired with the output unit. Tagging to make (S2010).

The smart panel unit requests to search for and reply to the identifier information (AID) in order to confirm whether the corresponding operation applet capable of receiving the advertisement medium is recorded in the mobile terminal (S2020).

The mobile terminal searches for the corresponding identifier information at the request of the smart panel unit and returns the retrieved corresponding identifier information (S2030). At this time, the smart panel unit requests the mode switching to the mobile terminal (S2040). The mode change requested in this way is to request the mobile terminal to switch to the lead mode to operate.

The mobile terminal wakes up a corresponding operation applet for receiving the mode switching request signal of the smart panel unit and receiving the advertisement medium (S2050), and automatically switches to the lead mode from the currently operating card mode. (S2060).

That is, the mobile terminal automatically switches from the currently operated card mode to the lead mode, notifies the smart panel unit of the changed state, and at this time, requests the mobile terminal to automatically switch the operation mode from the lead mode to the card mode (S2070). ).

The smart panel unit switches from the currently operating lead mode to the card mode by the reply and request of the mobile terminal (S2080), and returns the result of the automatic mode switching to the card mode (S2090).

In addition, the smart panel unit requests a tag applet for downloading the advertisement medium associated with the tagged antenna and the corresponding advertisement medium to the advertisement management server (S2100), and the advertisement management server requests the advertisement medium and the matched tag applet with the requested contents. It generates or retrieves in real time (S2110), and transmits the searched or generated advertising media in real time to the smart panel to provide (S2120).

The smart panel unit checks whether there is an error while receiving the advertisement medium and the matching tag applet provided by the advertisement management server. If the reception is completed without errors, the smart panel unit receives the advertisement medium and the matching tag received in the allocated memory area of the tag applet unit. After recording the applet, it is monitored whether the mobile terminal is tagged for reading (S2130).

In this case, when the same content as the advertisement medium and the matched tag applet is already recorded in the tag applet which is its memory area, the smart panel unit may not request transmission to the advertisement management server.

When the mobile terminal confirms that the mobile terminal is tagged with the tag for reading the advertising medium as data (S2140), the smart panel unit transmits the matched tag applet and the corresponding advertising medium as data through the tagged antenna unit to the mobile terminal (S2150). ).

The mobile terminal checks whether the received tag applet receives the data of the advertising medium without an error (S2160). If the mobile terminal receives the advertising media data without error until the end, the mobile terminal notifies the smart panel of the reception completion signal (S2170).

6 is a functional block diagram illustrating a smart advertisement information providing system according to another embodiment of the present invention.

Hereinafter, referring to the accompanying drawings, the smart advertisement information providing system 1000 includes a mobile terminal 1100, a smart panel unit 1200, and an advertisement management server 1300.

Since the smart advertisement information providing system shown in FIG. 6 is similar to the smart advertisement information providing system shown in FIG. 1, the differences will be intensively described.

The mobile terminal 1100 configures a function of instantaneous wireless connection and communication while moving with a desired counterpart anytime and anywhere like the mobile terminal shown in FIG. 1, and scans and reads barcodes and QR codes ( 1110 is further included.

Here, the bar code and the QR code are described as being output from the smart panel unit 1200, and the scanner unit 1110 may include any one or more selected from a configuration for optically scanning the bar code and the QR code and a configuration for wirelessly receiving the QR code. have.

The smart panel unit 1200 includes a panel operation unit 1210 and an advertisement output unit 1220 similar to the smart panel unit illustrated in FIG. 1.

The panel operation unit 1210 further includes a QR code analysis unit 1215 and a barcode analysis unit 1216, and the advertisement output unit 1220 further includes a code transmission unit 1226.

The QR code analyzer 1215 and the barcode analyzer 1216 apply the QR code and the barcode to the NFC controller 1213 under the control of the processor 1211, and the NFC controller 1213 The code output unit 1226 of the advertisement output unit 1220 is applied to transmit a QR code or a barcode.

In this case, the code transmitting unit 1226 may be configured as a display unit for visually displaying a QR code or a barcode, and may be output wirelessly.

The configuration of the smart panel unit 1200 will be described in detail with reference to the accompanying drawings below and by the embodiment.

The advertisement management server 1300 includes a control unit 1310, an advertisement transmission DB unit 1320, and a tag applet DB unit 1330 similar to the advertisement management server illustrated in FIG. 1, and the advertisement tag applet unit 1340. ), A QR code applet 1350, and a barcode tag applet 1360.

The advertisement management server 1300 will be described in detail later with reference to the accompanying drawings.

7 is a detailed functional configuration diagram for explaining the configuration of the advertisement management server according to another embodiment of the present invention.

Hereinafter, the advertisement management server 1300 will be described in detail with reference to the accompanying drawings. The control unit 1310, the advertisement transmission DB unit 1320, the tag applet DB unit 1330, the advertisement tag applet unit 1340, and QR code The tag applet 1350 and the barcode tag applet 1360 are configured to include the same.

Since the configuration and operation of the control unit 1310 and the advertisement transmission DB unit 1320 are the same as those of FIG. 2, the description thereof will not be repeated.

The tag applet DB unit 1330 records all tag applets generated or generated by the advertisement management server 1300 under the control and monitoring of the control unit 1310, and the tag applets selected by the search may be reused.

The advertisement tag applet unit 1340 generates a tag applet matching the advertisement medium generated by the advertisement delivery DB unit 1320 under the control of the controller 1310, and transmits the tag applet to the tag applet DB unit 1330.

Here, the tag applet will be described as an application program that allows the counterpart to receive the advertisement medium that is generated and transmitted wirelessly in an NFC manner.

The QR code tag applet 1350 generates a QR code applet under the control of the controller 1310, and the barcode tag applet 1360 generates a barcode tag applet under the control of the controller.

The QR code applet and the barcode tag applet generated by the QR code applet 1350 and the barcode tag applet 1360, respectively, are applied to the advertisement sending DB unit 1320 under the control of the control unit 1310. Is sent to 1200.

8 is a detailed functional configuration diagram illustrating a smart panel unit according to a third embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings, the smart panel unit 1200 according to the third embodiment is a configuration including a panel operation unit 1210 and the advertisement output unit 1220 similar to the first embodiment. .

The panel operation unit 1210 includes a processor unit 1211, a tag applet unit 1212, an NFC controller unit 1213, an advertisement signal processing unit 1214, a QR code analysis unit 1215, and a barcode analysis unit 1216. The advertisement output unit 1220 is a configuration including an output unit 1222, an antenna unit 1224, and a code transmitting unit 1226.

The process unit 1211, the tag applet unit 1212, the NFC controller unit 1213, the advertisement signal processing unit 1214 and the output unit 1222 of the advertisement output unit 1220, and the like. Since the antenna unit 1224 is the same as the configuration of the first embodiment, description thereof will not be repeated.

The QR code analysis unit 1215 analyzes the QR code received by the control and monitoring of the processor 1211 or the generated QR code to the advertisement output unit 1220 through the NFC controller unit 1213. Output

The barcode analyzer 1216 analyzes the barcode received by the control and monitoring of the processor 1211 or outputs the generated barcode to the advertisement output unit 1220 through the NFC controller 1213.

The code sending unit 1226 radiates a QR code or a barcode applied through the NFC controller unit 1213.

The configuration according to the present invention has an advantage of outputting a QR code or a barcode while outputting one advertisement medium or a plurality of advertisement mediums with a time difference.

9 is a detailed functional configuration diagram illustrating a smart panel unit according to a fourth embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings, the smart panel unit 1200 according to the fourth embodiment is a configuration including a panel operation unit 1210 and the advertisement output unit 1220 similar to the second embodiment. .

The process unit 1211, the tag applet unit 1212, the NFC controller unit 1213, and the advertisement signal processing unit 1214 of the panel operation unit 1210 are identical to the configuration and operation of the second embodiment. The unit 1215 and the barcode analyzer 1216 are the same as those of the third embodiment and will not be described again.

Since the output unit 1222 and the antenna unit 1224 of the advertisement sending unit 1220 are the same as the configuration and operation of the second embodiment, and the code sending unit 1226 is the same as the configuration and operation of the third embodiment, the description will be repeated. I decided not to.

The configuration according to the present invention has an advantage of outputting a QR code and a barcode while simultaneously outputting a plurality of advertisement media.

According to the configuration of the present invention, since the mobile terminal tags the content advertised through the smart panel unit, it is downloaded and recorded in the corresponding memory area configured in the mobile terminal, and immediately and repeatedly reproduced whenever and wherever necessary, and compared with timetables, prices, etc. If there is an advantage that can be analyzed over time.

1000: smart advertising information providing system
1100: mobile terminal 1110: scanner unit
1200: smart panel unit 1210: panel operation unit
1211: process part 1212: tag applet part
1213: NFC controller unit 1214: Advertising signal processing unit
1215: QR code analysis unit 1216: barcode analysis unit
1220: advertising output unit 1222: output unit
1224: antenna section 1226: code sending section
1300: advertising management server 1310: control unit
1320: advertising delivery Div 1330: tag applet Div
1340: advertising tag applet 1350: QR code tag applet
1360: barcode tag applet

Claims (9)

In the system comprising a mobile terminal, a smart panel unit and an advertising management server,
The mobile terminal is tagged to the smart panel unit,
In response to the mode switching request of the smart panel unit, from the initial card mode operation state to the lead mode, retrieves and outputs the identifier information, receives the advertising media data,
The smart panel unit,
Outputting the advertisement medium transmitted from the advertisement management server in a multimedia;
Tagging by the mobile terminal, switching to the card mode from the initial lead mode operation state by the mode switching request of the mobile terminal, and transmits and transmits the advertising medium as data,
The advertising management server,
Search for the advertising medium at the request of the smart panel unit;
Smart advertisement information providing system that generates in real time and outputs a matching tag applet.
The method of claim 1,
The smart panel unit,
A panel operating unit configured to receive the advertisement medium and the matching tag applet from the advertisement management server and to record the matching tag applets in the allocated area; And
An advertisement output unit for outputting the advertisement medium as a multimedia signal under the control of the panel operation unit, transmitting the matched tag applet, and transmitting the advertisement medium as data when the mobile terminal tags the transmitted tag applet; Smart advertising information providing system comprising a.
The method of claim 2,
The advertisement output unit,
An output unit which outputs the advertisement medium as a multimedia signal under the control of the panel operation unit; And
An antenna unit for selectively transmitting any one of the matched tag applet and the advertisement medium under control of the panel operation unit; Including,
And the antenna unit detects the tagging of the mobile terminal in a state where the matched tag applet is transmitted and transmits the tagging unit to the panel operation unit.
The method of claim 2,
The panel operation unit,
A processor configured to access the advertisement management server and receive the advertisement medium provided by the request;
A tag applet unit configured to record and store the advertisement medium and the matched tag applet in an allocated area under the control of the processor;
An NFC controller unit for outputting and transmitting the advertisement medium as data when it is detected that the mobile terminal is tagged by the control unit of the processor; And
An advertisement signal processor for outputting the advertisement medium as a multimedia signal under the control of the processor; Including,
And the NFC controller unit is configured to request to switch to lead mode when the mobile terminal is tagged, and to switch to card mode after confirming the lead mode switching of the mobile terminal.
The method of claim 3, wherein
The output unit and the antenna unit are each made of a plurality,
The plurality of output unit and the antenna unit is formed in a plurality of pairs in conjunction with each other in a pair,
The paired output unit connects to an advertisement signal processing unit constituting the panel operation unit, and outputs the advertisement medium.
The paired antenna unit is configured to connect to the NFC controller unit constituting the panel operating unit to selectively transmit any one of the matched tag applet and the data of the advertisement medium. Provide system.
The method of claim 4, wherein
The advertisement signal processor outputs a plurality of advertisement media with time difference under the control of the processor.
The NFC controller outputs a tag applet matched at the time when the advertisement signal processor outputs the advertisement medium, and when tagging of the mobile terminal is detected at the time when the matched tag applet is output, the data of the advertisement medium. Smart advertising information providing system, characterized in that consisting of a configuration for outputting.
The method of claim 1,
The advertising management server,
A control unit for receiving a request signal for providing a tag applet from the smart panel unit;
An advertisement transmission DB unit for generating or searching the advertisement medium in real time under the control of the controller and generating a matched tag applet and transmitting the generated tag applet to the smart panel unit; And
A tag applet DB unit for recording a tag applet matching the advertisement medium and the advertisement medium into a table under the control of the controller; Smart advertising information providing system characterized in that the configuration consisting of.
The method of claim 7, wherein
The advertising management server,
An advertisement tag applet unit configured to generate the tag applet under the control of the controller; Smart advertising information providing system characterized in that the configuration further comprises.
The method of claim 1,
The mobile terminal includes a scanner for scanning a QR code and a barcode; Further comprising:
The smart panel unit includes a QR code analyzer for analyzing the QR code, a barcode analyzer for analyzing the barcode, and a code transmitter for transmitting tag tags of the QR code and the barcode; Further comprising:
The advertisement management server includes a QR code tag applet for generating a tag applet of the QR code and a barcode tag applet for generating a tag applet of the barcode; Smart advertising information providing system characterized in that the configuration further comprises.

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