KR100914624B1 - Advertising Method Using Moving Pictures over the Internet - Google Patents

Abstract

Disclosed is a method of advertising using a video on the Internet. The advertisement method of the present invention calculates the number of times of viewing the advertisement-video based on the advertisement log recorded at the request of the advertisement video, and increases the number of times the user watches the advertisement by allocating the advertising revenue according to the calculated number of advertisement viewing. . Herein, the present invention issues a predetermined time stamp to exclude attempts to increase the number of times of viewing an advertisement, and soothes the advertisement log within a predetermined validity period from the time stamp among the advertisement logs recorded in the advertisement server.眞 正) Judging by the advertising log.

Description

Advertising Method Using Moving Pictures over the Internet}

The present invention relates to a method of providing an advertisement video for allocating advertisement proceeds according to the number of times of advertisement-video viewing on the Internet. More particularly, the present invention provides a legitimate method by blocking counting of advertisement viewing records by an illegal method. It relates to an advertising method using a video on the Internet to distribute the advertising proceeds.

Recently, with the development of multimedia devices such as cameras and camcorders, the authoring of digital content by the general public is becoming active. User-created content, called User Created Contents (UCC), is easily provided to others via a network such as the Internet, and specialty internet sites that provide various videos including Yu are appearing on the Internet.

These Internet site operators have developed an advertising method that allows Internet users to watch a predetermined advertisement-video when they watch a video on the site, and distributes a portion of the advertising revenue received from the advertiser to the provider according to the number of times they watch the advertisement. .

Since the distribution of advertisement proceeds usually depends on the number of times of viewing advertisements of a plurality of users, the site operator must manage information on how much of a specific advertisement associated with the user has been watched.

In the related art, such an advertisement method is performed by a web server that performs a video service on the web, an advertisement server that provides information about an advertisement video and manages the number of times of viewing the advertisement video. When viewing the video of the user connected to the web server is completed, the media player of the user's computer automatically connects to the advertisement server, receives information about the position of the advertisement-video, and plays the advertisement-video on the web server. The ad server manages the number of viewing advertisements based on the number of times of requesting location information of the advertisement-video.

As a result, inadequate methods may be involved in the distribution of advertising revenue. For example, a malicious yuc provider can increase the number of times of viewing the advertisement associated with his yuc in an illegal manner, such as by mechanically calling the IP address of the advertisement server.

An object of the present invention, in the distribution of advertising revenue according to the number of times of advertisement-video viewing, the distribution of advertising revenues by the illegal method to block the counting of the viewing of the advertisements so that the distribution of the advertising revenues on the Internet, In providing an advertising method using.

In order to achieve the above object, a server system including a web server, a meta information server, a gateway server, a file server, and an advertisement server connected to a user computer including a player for playing a video according to the present invention through the Internet. Advertising method using a video of the, the web server providing the player with the identification number of the general-video through the web page; Receiving, by the meta information server, the identification number from the player and providing the player with a string that encrypts the identification number and time stamp; Receiving, by the gateway server, the encryption string from the player, decoding the identification number, and providing the player with location information of the file server storing the general video corresponding to the decrypted identification number; Receiving, by the file server, the encryption string from a player connected using the location information, decoding the identification number, and providing the player with a general-video corresponding to the decrypted identification number for playback; And providing, by the advertisement server, location information of the advertisement-video to the player to access after the reproduction of the normal-video, causing the playback player to play the advertisement-video.

Here, the time stamp may be information about a time when the meta information server receives the identification number from the player or a time when the meta information server generates the encryption string.

According to an embodiment of the present disclosure, in the advertisement method of the present invention, the time obtained by subtracting the timestamp from the time when the gateway server decodes the encryption string among log data recorded by the gateway server about the player's request is a first time. Dividing log data larger than a reference time into invalid log data; Extracting a genuine advertisement log from which the illegal advertisement log corresponding to the illegal log data is removed from the advertisement logs stored in the advertisement server; And allocating a portion of the advertising revenue to the general-video provider by calculating the number of viewing of the advertisement-video based on the true advertisement log.

The extracting of the true ad log may include extracting an ad log having a time obtained by subtracting a decoding time of the gateway server from a time when the ad server leaves the corresponding ad log among the extracted true ad logs. It can be removed again with an illegal ad log.

According to another aspect of the present invention, in the advertisement method, the time obtained by subtracting the timestamp from the time at which the file server decrypts the encrypted string among log data recorded by the file server regarding the player's request is a second reference time. Dividing larger log data into invalid log data; Extracting a genuine advertisement log from which the illegal advertisement log corresponding to the illegal log data is removed from the advertisement logs stored in the advertisement server; And allocating a portion of the advertising revenue to the general-video provider by calculating the number of viewing of the advertisement-video based on the true advertisement log.

The extracting of the true ad log may include extracting an ad log having a time obtained by subtracting a decoding time of the file server from a time when the ad server leaves the corresponding ad log among the extracted true ad logs. It can be removed again with an illegal ad log.

The advertisement method using a video on the Internet according to the present invention can extract an illegal advertisement log recorded by an inappropriate method among the advertisement logs recorded in the advertisement server.

Accordingly, the server system can distribute the advertising proceeds according to the number of times of viewing of the advertising video calculated on the basis of the advertising log.

1 is a block diagram of an Internet advertising system according to an embodiment of the present invention;

2 is a flowchart provided to explain an internet-based advertising method using a video, and

3 is a flowchart illustrating a method of detecting a true ad log among the ad logs recorded in the ad server.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a block diagram of an Internet advertising system according to an embodiment of the present invention, Figure 2 is a flow chart provided for explaining the Internet-based advertising method using a video.

Referring to FIG. 1, at least one user computer 110 is connected to the server system 150 via the Internet 130.

The server system 150 allows a user to watch a predetermined ad-video when a user watches a video such as User Created Contents (UCC), and displays a portion of the advertising revenue received from the advertiser according to the number of times the advertisement-video is watched. Distribute it to the Contents Provider. In the present invention, a process and means for distributing the calculated proceeds to a moving image provider may use a conventionally known method, such as a transfer method using a conventional financial projection network (not shown), and the description thereof will be omitted below.

However, the server system 150 provides a means and a method for determining whether the viewing of the advertisement-video by the user is due to legitimate advertisement viewing or the expansion of the advertisement viewing record by fraudulent means. Here, the user refers to the viewer of the video, such as Yu, and the corresponding video provider may also be the user.

The user computer 110 accesses a web site provided by the server system 150 and selects, downloads, and plays a predetermined video under the control of the user. Hereinafter, in order to distinguish a video such as Mr. Yu from an advertisement video, it is referred to as a 'normal video'.

The user computer 110 includes a player 111.

The player 111 may access the website of the server system 150 from the server system 150 (to the corresponding website) to the user computer 110 when the user computer 110 accesses the website of the server system 150 or at the request of the user computer 110. Down loaded. In this case, the request of the user computer 110 may correspond to a command transmitted from the user computer 110 to the server system 150 in response to the user's selection or playback request for the general-video displayed on the web page. .

The player 111 performs a series of operations of downloading and playing back the normal-video selected by the user from the server system 150. The player 111 first starts the series of operations by reading the identification number of the general-video selected by the user from the web page and providing it to the meta information server 153 to request meta-info of the general-video.

The server system 150 includes a web server 151, a meta information server 153, a gateway server 155, a gateway database 157, a file server 159, an advertisement server 161, and an audit server. 163.

The web server 151 provides a predetermined web page for a user connected through the Internet 130. The web server 151 starts a representative image of the general video in the form of a thumbnail or the like so that the user can search and select the general video to watch. The web page provided to the user by the web server 151 includes an identification number for the selected general-movie.

The web server 151 stores and manages the advertisement-video, and transmits the advertisement-video to the user computer 110 at the request of the player 111. However, the advertisement-video is not necessarily stored in the web server 151, but may be stored in an external server that is not included in another server, for example, the advertisement server 161 or the server system 150.

The meta information server 153 holds meta information about the video file and provides meta information at the user's request. Here, the meta information provided by the meta information server 153 includes an identification number of the corresponding general video, an Internet Protocol (IP) address of the advertisement server 161, a title of the general video, a playback time, and a predetermined time stamp. ), And the like. The identification number and time stamp can be encrypted in some way.

The time stamp is information on the validity period of the meta information provided to the user computer 110 by the meta information server 153 to prevent the user who wants to increase the number of fraudulent advertisements to reuse the time stamp. The time requested from 111 or the time at which the meta-information server 153 encrypts the general-video identification number (or information on the time) may correspond.

Therefore, after a certain time elapses from the timestamp, even if the user plays the same video, the user may make a new request to the meta information server 153 to be recognized as a genuine advertisement view.

The gateway server 155 transmits the location information of the general video, for example, the IP (Internet Protocol) address of the file server in which the requested video file is stored, to the user computer 110 at the request of the player 111. The gateway server 155 may use the redirection protocol on the HyperText Transfer Protocol (HTTP) as a method of providing the location of the file server 159 to the user computer 110.

The gateway DB 157 stores and manages an IP address of a file server, log data by the connected user computer 110, and the like. The log data is data generated by the gateway server 155 in response to a request of the player 111, and includes an IP address of the user computer 110, a time when the encrypted string is decoded, a time stamp, a general video identification number, and the like. Can be.

The file server 159 stores the general-video file and transmits the general-video requested by the player 111 to the user computer 110. The file server 159 stores log data regarding the request of the player 111.

The advertisement server 161 provides location information of the advertisement-video in response to a request of the user computer 110 and manages log data (hereinafter, referred to as an advertisement log) related to viewing the advertisement. The advertisement log is distinguished from the log data stored in the gateway DB 157 and the file server 159 and includes a general-video identification number, the time of leaving the advertisement log, and the IP address of the user's computer.

The audit server 163 extracts a true advertisement log, which is not an illegal advertisement log, from among the advertisement logs stored in the advertisement server 161 and provides it to the advertisement server 161. Accordingly, the advertisement server 161 calculates the number of times of viewing advertisements by counting the normal log data recorded by the user actually watching the advertisement based on the determination result, and distributes the advertisement revenue according to a predetermined method.

The audit server 163 reads log data stored in the gateway DB 157, the file server 159, and the advertisement server 161, and determines whether the log is an illegal login rather than a genuine advertisement viewing.

Hereinafter, referring to FIG. 2, an internet-based advertising method using the video of the present invention will be described.

The player 111 provides the meta-information server 153 with the identification number (eg, Conkey) of the general-video selected by the user, and requests meta information of the general-video (S201).

The meta information server 153 transmits the requested meta information to the player 111 in response to the request of the player 111. The meta information includes the general-video identification number and the string of timestamps (S203).

The player 111 transmits the encrypted string received from the meta information server 153 to the gateway server 155 to request the location information of the corresponding general-video (S205).

The gateway server 155 decodes the encrypted string received from the player 111 to extract the identification number of the general video (S207), and corresponds to the gateway DB 157 based on the extracted identification number of the general video. General-Video requests the location information of the file server 159 is stored, and delivers to the user computer (110). Here, the location of the file server 159 may be an IP address of the file server 159 (S209).

The gateway server 155 stores the log data (eg, the decoded time, time stamp, IP address, etc. of the user computer 110) in the gateway DB 157 (S211).

The player 111 requests the file server 159 on the received location to send the corresponding general-video file. The request of the player 111 includes an encrypted string (identification number and time stamp of the general-video file) (S213).

The file server 159 decrypts the identification number from the encrypted string provided from the player 111, retrieves the general-video file based on the identification number, and transmits the identification number to the user computer 110 (S215). The file server 159 stores log data (eg, the decoded time, time stamp, IP address, etc. of the user computer 110) (S217).

The player 111 plays back the normal-video file received from the file server 159 (S219).

When the player 111 completes the playback of the normal video, the player 111 requests the position of the advertising video from the ad server 161 to play the advertising video (S221).

At this time, the advertisement server 161 finds the location information of the corresponding file, sends it to the user computer 110, and stores the advertisement log (S223 and S225).

By the above method, the Internet-based advertising method according to the present invention is performed.

The advertisement server 161 of the present invention is sufficient to generate and manage an advertisement log that is the basis of the number of times of viewing the advertisement-video of the user, and after the step S219, the player 111 finally plays the advertisement-video until the stage. The method may vary depending on the advertiser or advertiser providing the advertisement.

The audit server 163 extracts log data and advertisement logs stored in the gateway DB 157, the file server 159, and the advertisement server 161, and determines whether the extracted log data is caused by a user's illegal request. By removing the illegal advertisement log, so that the true advertisement log (the number of advertisements) is counted.

3 is a flowchart illustrating a method of detecting a true advertisement log among the advertisement logs recorded in the advertisement server 161.

The audit server 163 collects log data and advertisement logs stored in the gateway DB 157, the file server 159, and the advertisement server 161 (S301).

The audit server 163 logs log time obtained by subtracting the time stamp from the time when the gateway server 155 decrypts the encrypted string among the log data extracted from the gateway DB 157, which is larger than the first reference time (for example, 10 minutes). The data is divided into illegal log data, and the illegal advertisement log corresponding to the illegal log data is removed. This determination determines whether the time requested by the player 111 to the gateway server 155 is within the validity period from the timestamp. As a result, an illegal user reuses an encrypted string obtained from the meta information server 153. Blocking the increase in the advertising log (S303).

Among the log data extracted from the file server 159, the audit server 163 decodes log data having a time obtained by subtracting a time stamp from the time when the file server 159 decodes the encrypted string as illegal log data. Classify and remove the illegal advertisement log corresponding to the illegal log data. This determination is to determine whether the time requested by the player 111 to the file server 159 is within a valid period from the timestamp. The second reference time may be the same as the first reference time (S305).

The audit server 163 is the third reference time (for example, 3, the time obtained by subtracting the decoding time of the gateway server 155 from the time left by the ad server 161 from the ad logs left through steps S303 and S305). The advertisement log larger than the time) is removed (S307).

Audit server 163 of the ad log left through the step S307, the ad server 161, the time when the time of subtracting the decoding time of the file server 159 from the time left the corresponding ad log is greater than the fourth reference time Remove The fourth reference time may be the same as the third reference time (S309).

The audit server 163 removes the illegal ad log in step S309 and counts the number of times the advertisement is viewed on the basis of the remaining true ad log or provides the determination result to another server (eg, the ad server) to count the number of times of advertisement viewing. Can be.

The determination of steps S303 to S309 is applied to log data having the same user computer IP address and a general-video identification number. 3 illustrates the steps S303 to S309 in a series of orders, each step does not necessarily have to follow the order, and may be changed in order, and may be performed in parallel.

The 'decoding time of the gateway server' in step S307 is the latest among the decoding times recorded in the gateway DB 157 before the time of leaving the advertisement log, and may correspond to the same general video and the same user computer IP address. . In addition, the "decoding time of the file server" in step S309 is applied corresponding to the decoding time of the gateway server. Therefore, the "decoding time of the file server" may correspond to the latest of the decoding time recorded in the file server 159 before the time of leaving the advertisement log.

The determination of steps S307 and S309 is for removing the advertisement log left by the player 111 accessing the advertisement server 161 without the normal procedure of passing through the gateway server 155 and the file server 159. The order of steps S309 may be interchanged.

According to another embodiment of the present invention, the gateway server 155 determines whether the time obtained by subtracting the time stamp from the time of decrypting the encryption string included in the request when the player 111 requests is greater than the first reference time. It may be determined that the request is an illegal request, and may not respond to the request of the player 111.

In addition, the file server 159 also determines whether the request is a fraudulent request by determining whether or not the time obtained by subtracting the time stamp from the time of decoding the encryption string included in the request is greater than the second reference time when the player 111 requests it. It may not respond to the request of the player 111. Therefore, the audit server 163 may not perform the steps S303 and S305 corresponding to the determination of the gateway server 155 and the file server 159.

The invention can be implemented in methods, devices and systems. In addition, when the present invention is implemented in computer software, the components of the present invention may be replaced with code segments necessary for performing necessary operations. The program or code segment may be stored in a medium that can be processed by a microprocessor and transmitted as computer data coupled with carrier waves via a transmission medium or communication network.

The media that can be processed by the microprocessor include electronic circuits, semiconductor memory devices, ROMs, flash memory, electrically erasable programmable read-only memory (EEPROM), floppy disks, optical disks, and hard disks. (Hard) Includes the ability to transmit and store information such as disks, fiber optics, wireless networks, and the like. Computer data also includes data that can be transmitted over electrical network channels, optical fibers, electromagnetic fields, wireless networks, and the like.

In addition, although the preferred embodiment of the present invention has been shown and described above, the present invention is not limited to the above-described specific embodiment, the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Of course, various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.

Claims (6)

An advertisement method using a video of a server system connected to a user computer including a player playing a video through the Internet and including a web server, a meta information server, a gateway server, a file server, an ad server, and an audit server. In (a) the web server providing the player with an identification number of a general video clip through a web page; (b) the player transmitting the selected identification number to the meta information server; (c) generating, by the meta-information server receiving the identification number, a string that encrypts the identification number and a timestamp and provides it to the player; (d) the player transmitting the encrypted string to the gateway server; (e) the gateway server decrypting the received encryption string and providing the player with location information of the file server in which the general-video corresponding to the decrypted identification number is stored; (f) the player requesting a normal-video by transmitting the encryption string to a file server corresponding to the location information; (g) the file server decoding the encryption string received from the player, and providing the player with a general-video corresponding to the decrypted identification number; (h) the player playing the normal-video provided from the file server; (i) after the playing of the general-video is completed, the player requesting an advertisement-video from the ad server; (j) storing, by the advertisement server, an advertisement log while providing location information of an advertisement-video to the player; (k) playing, by the player, an advertisement-video according to the location information received from the advertisement server; And (l) the audit server extracting an illegal advertisement log from the advertisement log by the time stamp; The time stamp is information on a time when the meta information server receives the identification number from the player in step (b) or a time when the meta information server generates the encryption string in step (c). In the step (l), the audit server, At the time when the gateway server decodes the encryption string, the log data having a time obtained by subtracting the timestamp is greater than a first reference time is divided into illegal log data, And a log data in which the time obtained by subtracting the time stamp from the time when the file server decodes the encrypted string is divided into illegal log data. delete delete The method of claim 1, And removing the advertisement log in which the time obtained by subtracting the decryption time of the encryption string by the gateway server from the time at which the advertisement server stores the advertisement log is regarded as illegal log data. Advertising method using a video of the server system characterized in that. delete The method of claim 1, And removing the advertisement log in which the time from which the file server decodes the encrypted string from the time at which the advertisement server stores the advertisement log is greater than a fourth reference time, and considers the advertisement log as illegal log data. Advertising method using a video of the server system characterized in that.