KR100900323B1

KR100900323B1 - A system for waiting display service of mobile terminal using location and personalized information and the service method thereof

Info

Publication number: KR100900323B1
Application number: KR1020080038079A
Authority: KR
Inventors: 제영수
Original assignee: 제영수
Priority date: 2008-04-24
Filing date: 2008-04-24
Publication date: 2009-06-02

Abstract

A stand-by screen providing system of a mobile communications terminal using personalized information for selectively providing shop information adjacent to the current position of the user on a stand-by screen of the mobile communications terminal and a service method thereof are provided to supply valid information to the user by selectively providing shop information adjacent to the current position. An idle screen service server(100) is connected with a mobile terminal(10) through a mobile communication system(20). A terminal location and personalization information are used for the stand-by screen service server. The stand-by screen service is provided to the mobile communications terminal. A plurality of affiliated card company servers supplies discount information and event information. A plurality of content servers provides publicity contents information about the stores.

Description

A system for waiting display service of mobile terminal using location and personalized information and the service method

The present invention relates to a system and a service method for providing a standby screen of a mobile communication terminal using location and personalization information, and more particularly, to track the location of a mobile communication terminal of a user who has subscribed to a service, among neighboring stores registered by an advertiser. By providing the personal information of the user, information on the recommended stores selected according to the holding card information and preferences as contents information of the standby screen, the user can use the standby screen displayed on the screen of the mobile terminal in the idle state. The present invention relates to a standby screen providing system and a service method capable of selectively providing information on neighboring stores and at the same time, promoting efficient stores specialized for each individual.

In recent years, as the spread of mobile communication terminals has been rapidly spread and various application technologies related to mobile communication terminals have been widely developed, mobile communication terminals are portable multi-devices capable of providing various entertainment and mobile services beyond simple call functions. As a side has been strengthened.

Among the mobile services that are recently attracting attention, there is a standby screen service that provides a connection menu for various life information such as weather, news, restaurant information, and various wireless Internet contents on the desktop of the mobile communication terminal when in the standby mode.

At present, each mobile carrier in Korea has developed and launched a standby screen service with differentiated functions to settle the standby screen service as its killer service in consideration of the saturation of the voice call market.

Recently, the trend of the idle screen service has evolved from a simple wireless Internet access window to a channel providing various types of information in a push type from a mobile communication company to a user's mobile communication terminal. Accordingly, the user can easily browse the information stored and transmitted to his mobile communication terminal without having to search for the information by accessing the wireless Internet to obtain the necessary information. At the same time, the opportunity for content providers (CPs) to increase their exposure to customers is increasing, which is intensifying competition to secure their content channels on the idle screen. In particular, the USIM (subscriber authentication module) card compatibility between mobile carriers and the full opening of the wireless network are expected to be implemented, and the standby screen service, which is currently led by mobile carriers, is competitively developed by participation of various providers including content providers. As a result, the user will be able to freely select and use a desired idle screen service.

By using the idle screen service, advertisement contents including various store information such as store location, event, discount coupon, etc. are provided according to a user's selection for offline stores of various categories such as shopping malls, restaurants, and coffee shops. By doing so, an advertisement effect of inducing a user to use a store can be obtained.

However, the currently provided idle screen service is randomly exposed to a large number of unspecified advertising contents, so that it is impossible for the user to promote a user-specific promotion, so most of the information exposed to the user is unnecessary. In addition, it is difficult for the advertiser to obtain an effective promotion effect due to the advertisement provided through the standby screen service, and it is difficult to accurately determine the advertisement effect according to the investment.

The present invention is to solve the problem of the idle screen service according to the prior art described above. That is, an object of the present invention is to track the location of a user's mobile communication terminal, and display a standby screen for information on recommended stores selected according to personal information of a user, neighboring cards, and preferences among neighboring stores registered by an advertiser. By providing the content information of the, by using the idle screen displayed on the screen of the mobile terminal in the idle state to selectively provide only the information of the store adjacent to the user's current location can provide useful information to the user, It is to provide an efficient store promotion means with a high target hit rate.

The present invention as a technical concept for achieving the above object is connected to a mobile communication terminal through a mobile communication system of a mobile communication company, the standby screen to provide a standby screen service using the terminal location and personalization information to the mobile communication terminal side. A service server; A plurality of affiliate card company servers connected to the idle screen service server through a data communication network and providing discount and event information for each affiliate card operated by an affiliate card company; A plurality of content servers connected to the idle screen service server through a data communication network to provide promotional content information for each store operated by an advertiser; and the idle screen service server includes user information subscribed to a standby screen service. A database unit for storing store information and store-specific promotional content information provided from the plurality of content servers, and affiliate card information provided from the plurality of affiliate card company servers, respectively; A database manager for managing information stored in the database; A usage information receiver configured to receive the interest category information set by the user and the user's inquiry information about the category-specific sub page and the store promotion page from the mobile communication terminal and store them in the database; The recommended stores are selected from neighboring stores of the mobile communication terminal according to the interest category set by the user by referring to the total store information stored in the database unit, the user's personal information, and the inquiry history of the store promotion page. A sub page consisting of a list of recommended stores and a standby screen page generation unit for generating a promotional page for each recommended store; A standby screen update unit for transmitting page information on the idle screen sub page and the promotion page generated by the idle screen page generator to a user's mobile communication terminal; And a location information processing unit which periodically tracks the current location of the user from the location information of the mobile communication terminal and drives the standby screen page generation unit and the standby screen update unit in order when the user's location is changed. Provides a standby screen providing system of a mobile communication terminal using the location and personalization information.

In addition, the present invention, the idle screen service server receives the personal information and the card information for the holding card from the user connected via a mobile communication terminal or a personal computer to join the user as a standby screen service member, the user Downloading an idle screen application to the mobile communication terminal; Driving the downloaded idle screen application to output an interest category setting screen on a screen of a mobile communication terminal, and receiving at least one interest category set as a fixed menu on a main page of the idle screen by a user; Storing, by the idle screen service server, the received interest category information from the idle screen application; Tracking, by the idle screen service server, a user's location using location information of a mobile communication terminal transmitted from a mobile communication system or a GPS system; When the location tracking is first performed in the step of tracking the user location, or when the user location is changed from the existing location, the standby screen service server stores the user's personal information, the card holding history of the user, and the standby screen page view history. By referring to the set of interest categories, the recommended stores that are most suitable for the user are selected from the stores adjacent to the user's current location, and a sub page composed of the selected list of recommended stores and a promotion page for each store are generated to the mobile communication terminal. Generating and transmitting idle page information; Updating, by the idle screen application, internal page information using the transmitted idle screen page information, and outputting a idle screen according to a user input; And receiving, by the idle screen service server, the user's page view information about the idle screen subpage and the promotion page from the idle screen application, and storing the idle page page information. Reading the interest category information that is set and stored in advance; Extracting a list of adjacent stores located within a predetermined distance based on a user's location among stores belonging to the category for each of the read interest categories; Calculating a marketing suitability for each of the extracted neighboring stores by referring to previously stored user personal information, holding card information, and page view history, and selecting a recommended store to be exposed to a sub page of an idle screen according to the calculated marketing suitability Wow; Creates a standby screen sub page for each interest category that displays the selected recommended stores in a menu form so as to select the recommended stores, and uses the promotional contents registered by the advertiser for the selected recommended stores to promote the standby screen for each recommended store. Generating a; Transmitting the page information on the generated idle screen sub page and idle screen promotion page to the idle screen application of the mobile communication terminal; the idle screen of the mobile communication terminal using the location and personalization information, comprising: Provide a service method.

The system and service method for providing a standby screen of a mobile communication terminal using the location and personalization information according to the present invention select only the store information adjacent to the current location of the user on the standby screen of the mobile terminal based on the location of the mobile communication terminal. By providing the information, it is possible to provide useful information to the user through the idle screen activated in the idle state, and provide advertisement information by providing personalized recommendations of the user according to the user's personal information, card information and preferences. By significantly improving the target hit ratio, the company can achieve a high return of investment (ROI).

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a communication network to which the standby screen providing system according to an embodiment of the present invention is applied.

As shown in FIG. 1, the standby screen providing system 30 according to an exemplary embodiment of the present invention is connected to a mobile communication terminal 10 through a mobile communication system 20 of a mobile communication company. 10) the standby screen service server 100 that provides a standby screen service using the terminal location and personalized information to the side, and is downloaded from the standby screen service server 100 to the mobile communication terminal 10, the mobile communication terminal 10 A plurality of affiliated card company servers connected to the idle screen service server 100 through a data communication network and driven to provide event information and affiliate information of each affiliated card operated by the affiliated card company ( 200 and a plurality of content servers 300 connected to the standby screen service server 100 through a data communication network to provide promotional content information for each store operated by an advertiser. .

The mobile communication system 20 is an operating system of a mobile communication company for providing voice and data communication services to a terminal of a mobile subscriber, and includes a base station (BTS) 21 and a base station for wireless section communication with the mobile communication terminal 10. A base station controller (BSC) 22 for controlling (21), a switch (MSC) 24 connected to one or more base station controllers 22 for performing call exchange, and mutual format conversion between voice data and packet data. An interworking function (IWF) 25 to perform, a Short Message Service Center (SMSC) 26 connected to the exchange 24 to perform message transmission and reception, and a push proxy for pushing messages to the mobile communication terminal 10. A gateway (PPG) 27 connected to the base station controller 22 to obtain a paging between the packet data service node PDSN 28 and the base station 21 for providing a packet data service to a subscriber. The home location register to record the location information of the mobile communication terminal (HLR; 23) is configured to include a. Herein, the mobile communication system 20 divides a service area into a plurality of cells in order to provide a mobile communication service, and performs communication with one or more base stations for communicating with the mobile communication terminal 10 in the cell. 21, the location information of the mobile communication terminal 10 obtained through paging of the base station 21 and the mobile communication terminal 10 is recorded in the home location register 23. As such, the location information of the mobile communication terminal 10 stored in the home location register 23 is transmitted to the standby screen service server 100 through the mutual interworking function unit 25, whereby the standby screen service server 100 performs mobile communication. It allows to determine the location of the terminal 10.

The idle screen service server 100 is connected to a plurality of content servers 300 through a data communication network to register a plurality of stores for each region operated by each advertiser, and collects and stores various promotional contents for promoting each registered store. User's personal information among the stores of advertisers located in the adjacent area of the user to the mobile communication terminal 10 side of the service user (hereinafter referred to as a user) who is connected to the service through a mobile communication terminal 10 or a personal computer And a standby screen composed of promotional contents for recommended stores selected according to business preferences. In addition, by collecting the affiliate card information including the affiliated store information associated with each affiliate card and discount and event information for each affiliated store from a plurality of affiliated card server server 200 operated by credit card companies or loyalty card operators, recommended stores At the time of selection, whether or not to provide discounts and events related to the affiliated cards possessed by the user is used as the selection criteria. Here, the detailed configuration of the idle screen and the idle screen service server 100 provided through the idle screen service will be described in detail later.

On the other hand, the standby screen providing system according to the present embodiment is a GPS system for determining the exact position of the mobile communication terminal 10 by receiving the GPS coordinates received from the GPS satellite mobile communication terminal having a GPS receiver ( Further, 400, the idle screen service server 100 may obtain accurate location information of the mobile communication terminal 10 of the user through the GPS system.

Accordingly, the idle screen service server 100 accurately identifies the area where the user is located by using the regional base station information stored in the home location register 23 of the mobile communication system 20 or the terminal location information transmitted from the GPS system. It can track and thus obtain store information adjacent to the user's location.

The idle screen application 11 of the mobile communication terminal 10 is an ActiveX or Java virtual machine-based software, and receives the idle screen page information through communication with the idle screen service server 100 so that the mobile communication terminal 10 is idle. In this state, the main page of the standby screen is output on the screen of the mobile communication terminal 10, and a sub page corresponding to the lower page of the main page and a promotional page for each store are output according to a user input. Here, an example of the idle screen output by the idle screen application 11 will be described in detail later.

2 is a diagram illustrating a structure of a standby screen implemented by a standby screen providing system according to an embodiment of the present invention.

The standby screen provided through the idle screen service according to an embodiment of the present invention is a mobile communication terminal (by the idle screen application 11 downloaded from the idle screen service server 100 to the user's mobile communication terminal 10). 10 is displayed on the screen of the mobile communication terminal 10 when it is in an idle state. As shown in FIG. 2, the main page P1 output by the idle screen application 11 and the main page are displayed. A sub page P2 for each category menu of P1, and a promotional page P3 output by the menu selection of the sub page P2.

The main page P1 includes a menu composed of categories set by the user among all the industry-specific categories that can be provided by the idle screen service, and the user inputs a menu key of the mobile communication terminal 10 to identify a specific item on the main page P1. When a category is selected, a sub page P2 including a list of recommended stores belonging to the category is output. At this time, when the user inputs a menu key of the mobile communication terminal 10 and selects a specific store from the list of recommended stores output on the sub page P2, the promotional page P3 of the selected store is output. For example, if the category of the main page (P1) is set to coffee shops, clothing, restaurants, etc., when a user selects a coffee shop, coffee beans, starbucks, and java city are sequentially selected as recommended stores belonging to the coffee shop category. The sub-page (P2) listed is printed. When the user selects the coffee bean as the top recommendation company again, the user can download the discount coupon, the event information associated with the credit card or the loyalty card, and the discount coupon of the nearby coffee bean store. A promotional page P3 including a coupon download menu is output, which may effectively provide the store information required by the user.

Here, the main page P1 is fixedly fixed with the user's category setting, and the sub page P2 and the promotion page P3 are newly generated by the idle screen service server 100 whenever the user's location is changed. The updated information is continuously updated. That is, the idle screen service server 100 refers to personal information such as the user's age, occupation, interests, hobbies, etc. among the stores adjacent to the user's current location, and the user's inquiry history on the store promotion page. Creates a sub page (P2) consisting of a list of recommended stores listing the most suitable stores by rank, a promotional page (P3) for each store, and displays the generated sub page (P2) and promotional page for each store (P3). By transmitting to the mobile communication terminal 10 when the terminal 10 is in the idle state, the idle screen information stored in the mobile communication terminal 10 is updated with newly transmitted page information.

3 is a block diagram illustrating a detailed configuration of a standby screen service server shown in FIG. 1.

As shown in FIG. 3, the idle screen service server 100 includes a database manager 110, a usage information receiver 120, a location information processor 130, a standby screen page generator 140, and an idle screen updater ( 150) and the database unit 180 is configured.

The database unit 180 may include user information subscribed to an idle screen service, store information such as store names, store types, and store locations provided by the plurality of content servers 300, and promotional content information for each store, and a plurality of cooperations. It stores the affiliate card information provided by the card company, the database management unit 110 manages the information stored in the database unit 180.

The usage information receiver 120 receives the interest category information set by the user from the user's mobile communication terminal 10 and the standby screen inquiry information on the sub page for each category and the store promotion page, and stores the received information in the database unit 180. The idle screen page generation unit 140 may generate a list of recommended stores for each category by referring to the interest category setting information and the store promotion page inquiry information of the corresponding user.

The location information processor 130 receives the location information about the mobile communication terminal 10 of the user from the mobile communication system 20 or the GPS system periodically, tracks the current location of the user, and waits when the user's location is changed. The screen page generation unit 140 and the standby screen update unit 150 are sequentially driven to transmit newly updated idle screen information to the user's mobile communication terminal 10.

The idle screen page generation unit 140 refers to all store information stored in the database unit 180 according to the idle screen sub page and the promotion page generation request from the location information processing unit 130, and then adds to the interest category set by the user. Based on the user's current location information among the stores belonging to a predetermined distance within a predetermined distance, a sub-page showing a list of recommended stores specialized for each user and a promotional page for each store by the user's mobile terminal ( 10) Produced by optimizing for the model. That is, the idle screen page generation unit 140 refers to the user's personal information and the user's inquiry history about the store promotion page, and recommends the best stores suitable for the user by the interest category set by the user among stores located near the user. The subpages are listed according to the ranks, and a promotion page for each store is output when the user selects a specific store on the subpage of the standby screen output to the mobile communication terminal 10.

The idle screen updating unit 150 transmits page information on the newly generated idle screen sub page and the promotion page to the mobile communication terminal 10 of the idle screen page generation unit 140, and then the mobile communication terminal 10. Update the idle screen page information of the idle screen application 11 installed in the transmitted page information. In addition, the idle screen update unit 150 transmits the newly changed all category information to the user's mobile communication terminal 10 when there is a newly added or deleted category among the entire category list provided through the idle screen service. The standby screen application 11 installed in the mobile communication terminal 10 outputs all newly changed category information when the interest category setting function is subsequently performed by the user, thereby allowing the user to refer to the latest category information. Allows you to reset or change. Here, the idle screen update unit 150 includes a short message including an invoke parameter for driving the idle screen application 11 installed in the user's mobile communication terminal 10 together with transmission of page information or category information. By transmitting, the information update can be automatically performed by the short invoke parameter transmitted from the idle screen application 11.

Meanwhile, the idle screen service server 100 according to the present invention refers to the idle screen inquiry history received by the usage information receiver 120 and stored in the database unit 180 to expose recommended pages for stores registered by a specific advertiser. Based on the number of times of recall and store promotion page views, a billing management unit 160 may be additionally provided to add a differential advertisement rate to the corresponding advertiser.

The database unit 180 includes a user information DB 181 for storing personal information of a user who has subscribed to the idle screen service, card holding information and standby screen inquiry information for each user, and a credit card or a point card operated for each affiliate card company. Card information DB (182) for storing events, discounts and point information for the store, and store information DB (183) for storing store information including a store name, a store type, and a store location of each store registered by an advertiser. ) And a promotional content DB 184 that stores promotional content for each registered store.

4 is a flowchart illustrating a standby screen service method according to an embodiment of the present invention.

Hereinafter, a procedure for providing a standby screen service according to the present invention using the standby screen providing system configured as described above will be described with reference to FIG. 4.

First, a user's name, mobile communication terminal 10 number, age, occupation, interests, hobbies, etc., from a user connected to the standby screen service server 100 through the mobile communication terminal 10 or a personal computer. Personal information and card information about the credit card or the point card held by the user are received, and the user is registered as a member of the idle screen service (S10).

Thereafter, the idle screen service server 100 downloads the idle screen application 11 to the mobile communication terminal 10 of the user who has registered as a member, and the idle screen application 11 downloaded to the mobile communication terminal 10 of the user. Drive (S20).

The idle screen application 11 driven by the user's mobile communication terminal 10 outputs an interest category setting screen including a list of serviceable categories on the screen of the mobile communication terminal 10, and then displays the idle screen according to the user's selection. At least one interest category output as a fixed menu is set on the main page of the device (S30). Here, the list of serviceable categories includes a list of store types that classify all stores registered by a plurality of advertisers based on the type of business to promote the store, for example, restaurants, coffee shops, clothing stores, department stores, and discount stores. You can provide a list of categories that contain classified store types and other news, stock information, weather forecasts, and more.

Subsequently, the idle screen service server 100 receives the set interest category information from the idle screen application 11 and stores the transmitted interest category information in association with the corresponding user information (S40).

Thereafter, the idle screen service server 100 tracks the user's location using the location information of the mobile communication terminal 10 transmitted from the mobile communication system 20 or the GPS system (S60).

When the location tracking is performed for the first time in step S60, or when the user's location is changed from the existing location, the standby screen service server 100 stores previously stored user's personal information, the partnership card information and the idle screen page view history held by the user. , A sub page consisting of a list of recommended stores listing the most recommended stores by user among the stores adjacent to the user's current location, and a promotional page for each store, and the generated sub page and promotional page for each store. In operation S70, the screen information generation and transmission step of the idle screen page information is transmitted to the mobile communication terminal 10 of the user. Here, a detailed process of selecting a recommended store suitable for a user and generating a sub page and a promotional page will be described in detail later.

Subsequently, the idle screen application 11 updates internally managed idle screen page information with the transmitted page information (S80).

Subsequently, the idle screen application 11 outputs the main page, sub page or store promotion page of the idle screen on the screen of the mobile communication terminal 10 according to the user's input (S90). Here, the idle screen main page is composed of a menu consisting of interest categories set in step S30, and the idle screen sub page and the store promotion page are generated based on the page information updated in step S80.

Subsequently, the idle screen service server 100 receives the page view information from which the user inquires about the sub page of the idle screen and the promotional page of a specific store from the idle screen application 11 and receives the transmitted page view information. Save in association with the information (S100), go back to step S60 and repeatedly perform the following steps to the user's mobile communication terminal 10 side of the idle screen based on the user's location, personal information and page view history Provide service.

Meanwhile, before the step S70, the standby screen service server 100 detects whether the standby screen of the mobile communication terminal is activated through communication with the standby screen application 11, and activates the standby screen. When the idle screen is not activated in the sensing step, an additional elapsed time calculation step of calculating an elapsed time from a previous idle screen page update time is further performed. When the idle screen is activated in the idle screen activation detection step, Alternatively, when the elapsed time calculated in the update elapsed time calculating step is greater than or equal to a preset update period, step S70 may be performed. Through this method, even if the user's location is continuously moved, the newly changed idle screen page information is transmitted only when the idle screen is activated, or the newly changed idle screen page information by a certain update cycle while the idle screen is inactive. By transmitting the A, it is possible to reduce the communication network or system load that may occur during the page information transmission process.

Here, the standby screen activation detection step detects whether the standby screen is activated through the standby screen activation information transmitted from the standby screen application 11 at the time when the standby screen is activated by a user's operation. By the type of the folder type, when the user opens the folder in the case of the folder type, the user opens the slide section in the case of the slide type, the touch screen type when the first screen is touched in the idle state of the mobile communication terminal idle screen application The idle screen activation information is transmitted from (11).

FIG. 5 is a flowchart illustrating detailed steps of generating and transmitting idle screen page information shown in FIG. 4.

Hereinafter, a detailed procedure of the above-described generation and transmission of idle page page information (S70) will be described with reference to FIG. 5.

First, read interest category information previously set and stored by a corresponding user (S71), and among adjacent stores located within a predetermined distance based on a user's location among stores belonging to the corresponding category for each read interest category. Extract the list (S72).

Subsequently, a marketing suitability is calculated for each of the extracted adjacent stores by referring to user personal information, affiliate card information, and page view history, and a recommended store to be exposed on the sub page of the idle screen is selected according to the calculated marketing suitability ( S73). Here, the marketing suitability refers to personal information such as the user's age, occupation, interests, hobbies, discounts of affiliate cards possessed by the user, various event information, and the user's previous sub-page and store promotion page of the idle screen. Based on the screen view history of the idle screen view, the recommended stores are selected for the user. By using various CRM (Customer Relationship Management) tools that support the marketing or promotion using demographic data The primary marketing suitability for each store is calculated based on the user's personal information, including whether the store is eligible for discounts and events associated with the affiliate card you have, and whether Weight the first marketing fit with the number of pageviews By calculating the final marketing fitness, and therefore is the recommended selection of stores.

Subsequently, a standby screen subpage for each interest category that displays the selected recommended stores in a menu form is selectable (S74), and recommended using the pre-registered promotional contents from the advertiser for the selected recommended stores. Create a standby screen promotion page for each store (S75).

Finally, page information on the generated idle screen subpage and idle screen promotion page is transmitted to the idle screen application 11 of the mobile communication terminal 10 (S76).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

2 is a diagram showing the structure of a standby screen implemented by the standby screen providing system according to an embodiment of the present invention.

3 is a block diagram showing a detailed configuration of a standby screen service server shown in FIG.

FIG. 5 is a flowchart showing detailed steps of generating and transmitting idle screen page information shown in FIG. 4; FIG.

10: mobile communication terminal 11: the standby screen application

20: mobile communication system 30: standby screen providing system

100: standby screen service server 110: database management unit

120: use information receiving unit 130: location information processing unit

140: idle screen page generation unit 150: idle screen update unit

160: billing management unit 180: database unit

181: user information DB 182: card information DB

183: Store Information DB 184: PR Contents DB

200: affiliate card company server 300: content server

400: GPS system

Claims

In the standby screen providing system of the mobile communication terminal,

A standby screen service server connected to a mobile communication terminal through a mobile communication system of a mobile communication company and providing a standby screen service to the mobile communication terminal by using a terminal location and personalized information;

A plurality of affiliate card company servers connected to the idle screen service server through a data communication network and providing discount and event information for each affiliate card operated by an affiliate card company;

A plurality of content servers connected to the idle screen service server through a data communication network to provide promotional content information for each store operated by an advertiser;

It is configured to include,

The idle screen service server,

A database unit for storing user information subscribed to an idle screen service, store information provided by the plurality of content servers, promotional content information for each store, and affiliate card information provided from the plurality of affiliate card company servers;

A database manager for managing information stored in the database;

A usage information receiver configured to receive the interest category information set by the user and the user's inquiry information about the category-specific sub page and the store promotion page from the mobile communication terminal and store them in the database;

The recommended stores are selected from neighboring stores of the mobile communication terminal according to the interest category set by the user by referring to the total store information stored in the database unit, the user's personal information, and the inquiry history of the store promotion page. A sub page consisting of a list of recommended stores and a standby screen page generation unit for generating a promotional page for each recommended store;

A standby screen update unit for transmitting page information on the idle screen sub page and the promotion page generated by the idle screen page generator to a user's mobile communication terminal;

And a location information processing unit which periodically tracks the current location of the user from the location information of the mobile communication terminal and drives the standby screen page generation unit and the standby screen update unit in order when the user's location is changed. Standby screen providing system of a mobile communication terminal using the location and personalization information.

The method of claim 1,

The idle screen service server receives the base station information for each area communicating with the mobile communication terminal from the mobile communication system of the mobile communication company, and obtains the location information for the mobile communication terminal based on the area of the base station; Standby screen providing system of a mobile communication terminal using personalized information.

The method of claim 1,

The standby screen providing system,

The mobile communication terminal having a GPS receiver receives the GPS coordinates received from the GPS satellites to determine the location of the mobile communication terminal, and further includes a GPS system for transmitting the determined mobile communication terminal location information to the idle screen service server. Standby screen providing system of a mobile communication terminal using the location and personalization information, characterized in that.

delete

The method of claim 1,

The idle screen service server,

The advertisement received by the usage information receiving unit and stored in the database unit by referring to the user's standby screen lookup history, the advertisements that are differential to the advertiser based on the number of times of referral page impressions and store promotion page views for stores registered by a particular advertiser Standby screen providing system of the mobile communication terminal using the location and personalization information, characterized in that it further comprises a charge management unit for adding a fee.

In the method of providing a standby screen service using a standby screen service server connected to a mobile communication terminal through a mobile communication system of a mobile communication company,

The idle screen service server receives personal information and card information on a holding card from a user connected through a mobile communication terminal or a personal computer, joins the user as a member of the idle screen service, and waits with the user's mobile terminal. Downloading a screen application;

Driving the downloaded idle screen application to output an interest category setting screen on a screen of a mobile communication terminal, and receiving at least one interest category set as a fixed menu on a main page of the idle screen by a user;

Storing, by the idle screen service server, the received interest category information from the idle screen application;

Tracking, by the idle screen service server, a user's location using location information of a mobile communication terminal transmitted from a mobile communication system or a GPS system;

When the location tracking is first performed in the step of tracking the user location, or when the user location is changed from the existing location, the standby screen service server stores the user's personal information, the card holding history of the user, and the standby screen page view history. By referring to the set of interest categories, the recommended stores that are most suitable for the user are selected from the stores adjacent to the user's current location, and a sub page composed of the selected list of recommended stores and a promotion page for each store are generated to the mobile communication terminal. Generating and transmitting idle page information;

Updating, by the idle screen application, internal page information using the transmitted idle screen page information, and outputting a idle screen according to a user input;

Storing, by the idle screen service server, the user's page view information on the idle screen subpage and the promotion page from the idle screen application;

Consists of including

The generating and transmitting the idle page page information may include:

Reading the interest category information set by the user and pre-stored;

Extracting a list of adjacent stores located within a predetermined distance based on a user's location among stores belonging to the category for each of the read interest categories;

Calculating a marketing suitability for each of the extracted neighboring stores by referring to previously stored user personal information, holding card information, and page view history, and selecting a recommended store to be exposed to a sub page of an idle screen according to the calculated marketing suitability Wow;

Creates a standby screen sub page for each interest category that displays the selected recommended stores in a menu form so as to select the recommended stores, and uses the promotional contents registered by the advertiser for the selected recommended stores to promote the standby screen for each recommended store. Generating a;

Transmitting the page information on the generated idle screen sub page and idle screen promotion page to the idle screen application of the mobile communication terminal; the idle screen of the mobile communication terminal using the location and personalization information, comprising: Service method.

The method of claim 6,

Before generating and transmitting the idle page page information,

A standby screen activation detecting step of detecting, by the idle screen service server, whether the idle screen of the mobile communication terminal is activated through communication with the idle screen application;

An update elapsed time calculating step of calculating a time elapsed from a previous idle screen page update time when the idle screen is not activated in the idle screen activation detecting step;

Do more,

When the idle screen is activated in the idle screen activation detecting step or when the elapsed time calculated in the renewal elapsed time calculating step is greater than or equal to a preset update period, performing the idle screen page information generation and transmission step. Standby screen service method of a mobile communication terminal using the location and personalization information characterized in that.

The method of claim 7, wherein

In the idle screen activation detection step,

When the mobile terminal is a folder type, when the user opens a folder, when the slide type is when the user opens the slide, or when the touch screen type, when the first screen is touched in the idle state of the mobile terminal And idle screen activation information is transmitted from the idle screen application to the idle screen service server.

The method of claim 6,

The setting of the interest category from the user may include:

At least one interest in the list of service available categories is included by including a list of store types that classify all stores registered by a plurality of advertisers based on the type of business to promote the store in the service available category list displayed on the interest category setting screen. Standby screen service method of a mobile communication terminal using the location and personalization information, characterized in that the category is set from the user.

delete

The method of claim 6,

The step of selecting the recommended store,

Using the CRM (Customer Relationship Management) tool, calculate the first marketing suitability for each store based on the user's personal information, and the discount and the event in which the store is associated with the user's holding card in the calculated first marketing suitability. The final marketing suitability is calculated by assigning a weight to the calculated first marketing suitability according to whether or not it is a target company and the number of page views of the user for the corresponding store in the past. Idle screen service method.